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Good afternoon. My name is Federica, and I'll be your conference operator today. At this time, I would like welcome everyone to the Expedia Group Second Quarter 2020 Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers remarks there will be a question and answer session. [Operator Instructions]. Thank you.
I will now like to turn the call over to Michael Senno, Vice President, Investor Relations and Treasurer. Please go ahead sir.
Thank you. Good afternoon. And welcome to Expedia Group’s financial results conference call for the second quarter ended June 30, 2020. I am pleased to be joined on the call today by our Vice Chairman and CEO, Peter Kern; and our CFO, Eric Hart.
The following discussion including responses to your questions, reflect management’s views as of today, July 30th, 2020 only. We do not undertake any obligations to update or revise this information.
As always, some of the statements made on today’s call are forward-looking, typically preceded by words such as we expect, we believe, we anticipate, we are optimistic or confident that, or similar statements.
Please refer to today’s earnings release and the company’s filings with the SEC for information about factors, which could cause our actual results to differ materially from these forward-looking statements.
You will find reconciliations of non-GAAP measures discussed today in our earnings release, which is posted on the company’s Investor Relations website at ir.expediagroup.com. And I encourage you to periodically visit our IR website for other important content.
Unless otherwise stated, all references to cost of revenue, selling and marketing expense, general and administrative expense and technology and content expense, excludes stock-based compensation and all comparisons on this call will be against our results for the comparable period of 2019. Please note that depreciation expense is now reported in a separate line item and prior periods have been restated to reflect this change.
And with that, let me turn the call over to Peter.
Thank you very much, Michael, and good afternoon, everyone. I hope everyone has been safe and sound during this difficult time. As we said in our release, second quarter was obviously a very challenging one for the travel industry and for us. But we were pleased to see generally speaking that after April, we had consistent growth out of the troughs, and May and June got considerably better.
I would point out that we view this not simply as a positive for the business in the short term, because obviously our numbers remain very challenged relative to prior periods. But I think it speaks to humanity's demand and desire to travel. And then when they can, and when the opportunity avails itself and when they feel safe, and there are no restrictions, they all are really dying to travel, and we've seen that this summer.
And I have every expectation that we'll continue to see that hopefully as the world opens up more. But we will have a bouncy recovery. There's no question. We've seen virus numbers go up in certain places. We've seen new restrictions come into certain geographies. And it appears like that will be the state of the union until things change scientifically. And so, we expect this not to be a linear recovery, obviously, and we expect some bumps in the road.
Having said that, there's a lot of things there we can't control. And so, as I said in our last call, we are keenly focused on everything we can control. We're focused on helping our customers and suppliers obviously get through a challenging and complicated time. We're focused on our own cost structure and making sure we are being efficient.
But more broadly, we're just focused on our internal functioning, our structure, our speed and agility, and building for the future. And while we recognize, it will take time for all of you to see the benefits of all that effort, that is really our focus.
So in a little bit here, Eric will take you through our second quarter numbers. They are noisy, obviously, and frankly, I don't think terribly telling. I would not try to dissect them. I think it's a waste of a lot of energy. Most of what's happened is really a function of whatever is going on in the macro world and we are a reflection of that.
And we are keenly focused on our long term fixes and strategy and less focus on the day-to-day tactics of finding another dollar in the marketplace. It doesn't mean we don't care. We just think there's so much more upside and doing the real foundational work that we need do. So if you don't see us chasing every last dollar, that's why we're doing that work.
As far as the work goes, I just want to spend a little time on the things you can't see through the numbers, which is, we talked about simplifying, we talked about accelerating our business, we talked about pushing through initiatives during the COVID time, that might be harder to do in regular times.
And we've made a lot of progress on this front. And there are threads all over our company working towards this. But just to give you a sense, we took down our HomeAway brand in the U.S., which was something that was scheduled to take probably another year to do.
And we deprecated it just a few weeks ago, and have moved all that traffic to Vrbo. And now we will be a single brand in the U.S. And that will allow us to go much faster, and do more around Vrbo.
We folded our car rentals business in Europe into brand Expedia. Again a smaller initiative, but just a way to simplify and allow us to go faster and put our talent against more important projects.
We sold bodybuilding.com and shut down pillow and ApartmentJet, which were in our Vrbo business. Again, just small, distracting, interesting things we tried, but didn't have long term benefit we believed, and so we took the action to simplify the company. And that's really on the brand side and the business side.
On the tech side, perhaps even more importantly, we were able to accelerate a lot of technical projects we had in the works. And just to name a few here; our Media Solutions business had relied on a third-party vendor for its auction technology.
We brought that technology onto our own platform just a couple of weeks ago here, that was about a quarter early -- earlier than we expected to and our teams were able to push that across the line. And now we have that much more time to optimize that platform. And that's not just a cost savings from no longer licensing a third party platform, but it also gives us much more latitude to grow that business. And we believe there's a lot of upside there.
Our hotels.com brand was able to move its mobile traffic to a new platform. Again, a project that was scoped for to take another six -- up to another six months that we finished in about a month ago. Again, another opportunity to just accelerate, get things done during the virus and get to the other side.
And finally, just to name one more, we talked about the opportunity for our virtual agents that help us on the cost and the customer satisfaction side. It's something you'll hear again and again, because it's a big opportunity for us and one of our better platform technologies.
But we launch that on our Egencia Corporate brand. We launch it in the U.S. and France. And that was literally two years, practically two years ahead of schedule. So we've just been moving on every front we can to try to accelerate. And that's really all about being faster, getting simpler and being able to move the business much more quickly and agilely.
And that's because we really want to be able to attack our big strategic goals. And those revolve much more around how we use our platform, particularly data where we have a unique competitive advantage with the best data set of travel data in the world, where we believe we can help our customers, our B2B partners, and our suppliers, make much better decisions, be happier and drive their own businesses where the business customers and help the customer, the end customer, just make better decisions that make them happier or make our products stickier and generally drive the long term appeal of our business to third party.
So we are keenly focused on that. That is our long term goal. And we have a bunch of tactical work we are pushing through to clean up runway if you will to get there. And on the supplier side, of course, we continue to push to help our supply partners get stronger and come out of the COVID times. It's obviously been a challenging time for hoteliers and airlines.
We've put in a relief and recovery program for hotels to help them get back up and running, to help them better utilize our tools. And likewise, we are looking at air and we're rebuilding our own air product in large part to make it just a better, more fulfilling product for our suppliers.
So we are driving a lot there. And we believe and obviously helping our supply partners get out of it. But longer term, again, we believe in helping these partners to make better decisions and drive their business through our platform.
On the more nuts and bolts of it, we know you're all interested in the cost side. We continue to drive our efficiency programs throughout the company. We've told you before that we had a target of $500 million that we expected to exceed. We've achieved about $400 million of that on a run rate basis. And again, we expect to do much better than our targets.
The reason we're not being highly specific about how much better is that we're really attacking everything. And there are timing implications to a lot of what we're doing. Contracts that need to be run out. Things like releasing real estate, and other things that just take time to come into effect.
So rather than get caught up in the some debate about how much and over what period, we feel strongly that we'll do better than the 500. And I would point out that there is much more to it than just the 500 of cost savings that we spoke to you before, because that doesn't really take into account the variable side of our business.
And that's a place where we have the opportunity to drive efficiency through bringing down customer service costs, with our virtual agents that we've talked about, bringing down transaction costs by focusing on our payments platform, technology and opportunities there.
And then of course, bringing down our variable marketing costs, where we have recently put these teams together. As we told you before, we've merged our brand groups. We've merged their performance marketing groups. And there's big opportunities ahead we believe in doing the work as a portfolio of brands and optimizing for that portfolio as opposed to optimizing each brand by itself.
Now that is hard work. It is foundational. some of you may have noted that we gave up some share in some of the performance marketing lines in meta and SEM. That is something we willingly have done. As I said, we are not worried about the nickels right now in a market where there isn't a lot of volume. We are much more focused on the long term foundational work to drive the long term benefits when the volumes really are back at full scale, but we will continue to refine that.
I wouldn't get used to scale the share we were at. I know there is often debate about can we grow and still be more profitable on the performance side? We believe absolutely we can. But there is a lot of foundational work to get these brands together, to get their strategies unified and their data unified. And we are doing that work right now as fast as we can. So as we come out, we will be in the best position to take advantage of that.
And finally, what is probably the main event to most of you, which is, what is the recovery really looking like? Is there anything to glean from what we've seen? I would say, by and large, we've seen exactly what you'd expect. April was very tough for everybody. It was the bottom of the trough. We have seen consistent growth coming out of that.
We were down on a net basis 90% for the quarter, but by June that was less than down 70%, and booking -- the lodging side of that was considerably better down less than 60%. So all of that is a very good trend, but still obviously well below anything we'd like to see in the business.
As for July, I would say, it's roughly in line with June slightly off those numbers. And just Eric will get into it some more. But just to give you some flavor, what we've seen is Vrbo had a ton of business and has been a great leader for us out in the recovery.
As we got into summer, people obviously, have a real interest in the whole home model, and being able to have their families alone and not in shared space. And so Vrbo really led the way for us.
There was a lot of compression in the early part of the booking window and the early part of the summer. And so, as we've gotten to July, there's a lot of -- it's still quite a strong business for us and way ahead of our other businesses. But that compression has softened a little bit.
On the flip side, the hotel business has been slightly stronger even into July. So there's some puts and takes and there's some geog geographical differences, but in general July has plateaued, cancellation rates have stayed consistent. So we haven't seen a real rise in those in July. So I think the world has sort of stabilized here. And we'll see what the next few months bring in terms of restrictions, virus growth, et cetera. And I think that will largely tell the tale.
On the good side, I would just say in addition to Vrbo, being a great driver, and the strongest part of our story, we also saw terrific new customer growth, which is just -- this has proven a great opportunity to introduce a whole new group of people, Vrbo experience, and I think that will pay longer term dividends and help cement the Vrbo brand, which is you know, we pivoted to not that long ago, and I think that's, again, a great opportunity longer term.
So to wrap up, I would just say, again, we've seen nice recovery from the bottom. It was strong through May and June and flattest through July. We expect it to be bumpy. Hopefully, we'll have some good and some bad in there. And it won't be linear. I happen to be a huge believer in the scientific community and expect them to all the great minds working on this, save us all from ourselves.
And we have seen clearly that the world wants to travel again, wants to get back out and move around. And we believe as soon as every time those opportunities become greater and safer, that people will indeed take the opportunity to travel.
So with that, again, I would encourage you not to get too caught up in the ups and downs of small numbers. Broadly, we are focused on the longer term. And we believe we're making real headway, even though we acknowledge it will take a little while for all of you to see it in the numbers.
And I will turn it over to Eric. Thank you.
Thanks, Peter. And thank you for everyone for joining us well. As you can see our financial results this quarter are indicative of the severe impact COVID-19 has had on our business and also the rest of the travel industry as well.
As Peter mentioned, we've been focusing our energy on what we can control. And coming into the year I discuss several priorities aimed at delivering margin expansion. And that includes resetting our fixed cost base, premium variable cost of revenue and driving marketing efficiency.
The impact from COVID has made these priorities even more important for us. And I'm pleased with the progress our teams have already made across these areas. And I expect it will become increasingly evident in our P&L as our business recovers.
Peter also noted, we are running ahead of our initial cost savings target. And we now expect to exceed $500 million on a run rate basis. Over the last several months as we've accelerated and deepened our work across our cost initiatives and identified additional opportunities across the board for those in cloud, real estate licensing, procurements, people related cost that push the expected savings higher.
We're still working across these areas and continue to look for more potential opportunities as we drive efficiency and simplify how we operate the company. The progress to date is already evident in our overhead cost categories, which collectively declined 22% in Q2.
About half of that year-on-year decline reflects savings achieved thus far from these costs initiatives. While temporary cost measures related to COVID-19 accounted for the rest. We expect that over the next few quarters, the temporary benefits will phase out, while the savings from our cost initiatives will increase.
In addition to the progress on the cost savings initiatives, we're also making nice rise on approving variable cost of sales. It's not evident in the P&L yet given the low booking volumes, but we expect the progress we're making the drive efficiency and customer service among others areas and to be another source of leverage on the P&L as revenue recovers.
Looking at our cost of revenue as mentioned, it did not scale down with revenue with given it was 22% decline. One factor is that only some of the costs are directly variable with revenue. Credit card processing related fees are the biggest component and will fluctuate with our merchant revenue.
And for contacts, that accounted for roughly a quarter of our cost of revenue in 2019. In Q2, we also have higher bad debt and customer charge backs related to COVID and also had cost related bodybuilding.com before it was sold. Customer service costs are tied more to call volume, and particularly early in Q2, we saw unprecedented levels of call volume due to cancellations that required additional staffing.
Since April, these costs have started to decline year-over-year, as the environment is stabilized and we deploy more automation and self service tools. Longer term. We believe this is going to be a big opportunity for us to improve variable costs through further innovation on our virtual agent platform.
We expect cost of revenue will remain a source of the leverage, while revenue remains depressed, but we do expect it to scale nicely as the business recovers and contribute to better gross margins as we return to more normalized volumes.
On direct marketing expense, which is another area we're focusing on to drive efficiency, we slowly restarted marketing as the quarter progress and demand began to increase. We plan to continue working our way back into performance and brand marketing as we see demand signals in different geographies. But we intend to remain discipline operate at higher ROI than in the past, both near term and going forward.
As Peter mentioned, the results this quarter are distorted in several ways through the impact of COVID. And I want to spend a few minutes going through a few key areas to help you understand what's happening to the business.
In terms of our lodging results. ADRs were up 1% and revenue per room night increased 15%. On ADRs Vrbo, which carries high which carries higher ADRs and saw ADR growth given the strong demand that Peter talked about previously. It accounted for a much higher mix of room nights than it has historically, and more than offset declines at hotel ADR.
A similar dynamic impacted revenue per room night with a growth driven by the increase in mix and approved monetization of Vrbo. Revenue take rate was abnormally high at 21%. While there's a lot of noise in the quarter, the biggest factor was the impact of lodging cancellations, which are netted out of gross bookings, but do not impact revenue contributed to the sort of take rate.
This metric can remain volatile in the coming quarters with seasonality and product mix taking a different shape than we usually see. Air revenue was negative in the quarter unlike lodging. We recognize air revenue at the time of booking and make an assumption on cancellation rates.
Given the unprecedented disruption to the air business during the last few months, cancellations are in excess of what we previously estimated. And for certain types of bookings, we refunded customers their airfare. We also reverse previously recognized revenue that was based on reaching certain volume thresholds. All of these factors were offsets to revenue which exceeded the low volume of new revenue in the quarter.
Moving on to cash flow in the balance sheet, free cash flow in the quarter was negative $2.1 billion. And if you exclude Vrbo's merchant business, most of which goes to restricted cash. Free cash flow is closer to negative $2.2 billion largely due to the negative working capital impact to fund the decline in deferred merchant bookings and are adjusted with the loss in the quarter.
The negative free cash flow was heavily weighted to April and improved dramatically as booking trends approved and our cost action to full. On deferred merchant bookings. The decline occurred mostly in April when we face unprecedented cancellations, and hit trough levels of new bookings.
As booking trends improve deferred merchant booking started to increase in June and ended the quarter at $4.6 billion total or $3.8 billion, excluding deferred loyalty, with Vrbo accounting for most of the inquiries.
Given the first portion of Vrbo, deferred merchant booking over the partner fit in restricted cash, the growth in Vrbo bookings resulted in restricted cash increase into $1.3 billion during Q2. Meanwhile, our total unrestricted cash and short term invested investments end of the second quarter at $5.5 billion, excluding the $1.25 billion debt rate we closed in July.
If you exclude the financing completed back in May, the decline in cash moderated each month in Q2 and was down only modestly during June. Thanks to the stabilization and deferred merchant bookings and moderating profit loss.
In addition to cash holdings at the end of the quarter, we held amounts and restricted cash and other balance sheet assets that covered approximately 60% of outstanding deferred bookings, excluding deferred loyalty.
Turning to our capital structure. Earlier this month, we opportunistically raised a total of $1.25 billion and senior unsecured notes across three and seven year tranches with a weighted average coupon of 4.2%.
We currently plan to use these proceeds to redeem the outstanding preferred equity stock when the redemption premium steps down in May of 2021, which was deliver significant cost savings and reduce our cost of capital.
We continue to have flexibility in our capital structure to reduce our debt load over the next couple of years, which will be a key capital allocation priority and provides a path return to our historical leverage levels as the business recovers.
Overall, we're excited by the improvement of travel demand over the last few months. As Peter talked about, it shows the consumers love and have a strong desire for travel and will find a way when they get comfort to do so.
Nonetheless, there's still a lot of uncertainty about the virus. And we expect the recovery will have ups and downs along the way. And look different in different geographies, depending on the ability to control the buyers, travel restrictions and consumers general comfort with traveling.
We feel like we're in a great position to participate as travel recovers. But right now we're primarily focused on what we can control internally. We're rapidly continuing down the path of reshaping how we do business. We're on track to come out of this disruption a stronger, more nimble company with better margins and positions deliver attractive growth for the long term.
Operator, we're ready for our first question.
[Operator Instructions] And your first question comes from the line of Naved Khan with SunTrust.
Yes. Hi. Thanks for taking the question. I just have a few. Maybe just on Vrbo first. Is there enough supply available to you to fulfill demand as you look out in to the back half? Or is it mostly booked? And then, I have a follow-up.
Sure. Thanks for the question I would say, it's definitely not mostly booked. We have seen certain compression in a few markets. And in fact, you may have heard that the pricing has been higher as our suppliers have been able to get higher pricing as there's more demand in their markets. But there's very few markets where we have real issues with sufficient supply to satisfy demand. And certainly as you look out over the next several months and into the fall of Christmas season, there's no shortage of supply. This summer has gotten a little tighter again in a few spots. But by and large, there's ample of supply around the globe.
That's helpful. And then, maybe just on the performance of different GOs [ph], as you look back into the July trends. Anything to call out with respect to performance of Europe and Asia. And how that compares with the U.S. business?
Sure. I'll just say quickly and Eric can jump in. I think what we've seen, again, it's one of those things that rarely surprises you. It's kind of what you think it would be. The U.S. has been strong, and with the increase in viruses slowed a bit, Europe and Asia have been less strong, but slow and steady and kind of beginning to -- continuing to improve. We're seeing a few spots of virus issues in Europe. So never know and Latam has been a little bit more like the U.S., but it's quite small for us.
So I would say, it's pretty much exactly what you think it would be based on what you're hearing about virus and openings, et cetera. And there's no real mystery inside of that anywhere. I don't know, Eric, if you want to add anything.
Yes. The only thing that I would add to it is that the story as we evolve over time, it's going to be a series of micro stories and intersections of different geographies. And just to give you a flavor of that. When you look at air, that ultimately if you just look at our overall number, you'd see an improvement from April through to June and then a slight weakening in July. But if you then split between the various geographies, North America and Latam look pretty similar, which will follow a very similar curve that I just mentioned, whereas EMEA and APAC really haven't recovered very well yet from an air perspective.
If you then look at lodging then however, Its somewhat of a different story where North America and EMEA look the same. So they will follow a curve or April was down quite significantly, but has rebounded a bit through June and the order of magnitude mentioned previously. But whereas APAC and LATAM are. So its going to be a story of comfort on domestic travel. How much of a given market historically and in this environment has domestic versus International. How comfortable people are across lodging versus air? But hopefully that will give you a sense for the various curves across two major problems, major geographies and products
That's helpful. Thank you, Peter. Thank you, Eric.
Yes. And I would just add before we take another question. That on the Vrbo side, one interesting part is that we have seen historically when you get economic downturns, you often get more people come -- more supply coming into the market. So we do have a hope that we will see. And we have seen some early signs of more supply coming in to the market, so that should help alleviate any inventory issues as well.
Got it. Thanks.
And your next question comes from the line of Deepak Mathivanan.
Great. Thanks for taking the question, guys. Peter, I wanted to ask you a little bit of a big picture question. Given the trends that you have seen over the past few months, do you think there is a secular change in consumer behavior towards alternative accommodations in a more permanent way? Obviously, you have Vrbo. But where do you see incremental opportunity if this theme becomes sticky and significant for the whole travel industry?
And then the second question is on the market share. You noted that you are willing to lose share gains in the near term on the performance marketing channels. How do you think about that shares specifically something where you would like it to sustain? And is there a level where you would like demand to get to before you become aggressive in the performance market channels? Thank you.
Sure, thanks. On the first question, I would say, I personally don't think there I noticed there's been a lot of comments out there from my peers and others about the future of travel. I don't think we've seen anything to suggest that people's travel behavior will materially change. I do think that to your question specific to Vrbo, we are getting a lot of people experimenting with and hopefully being very happy and satisfied with the alternative accommodation experience and in particular for us Vrbo's main emphasis on the whole home.
So I think there may well be people out there who are not as familiar either with our brand or with the experience who are now getting to experience it and having very satisfying great trips. And I think that's a great opportunity for us to create long term customer stickiness and value. And as you may know, we've been working over the last couple years to get more and more of that alternative product available through our main OTA brands, still a work in progress, but we are making real inroads there as well.
So I think it will continue to be a great alternative for travelers. But, again, I am not want to believe that anything about what we're going through will be permanent. I recall very well, people's commentaries about the future of travel after 911 and the future of New York City after 911, all of which turned out to be untrue. So I am a general optimist in this regard. I think, again, people have shown -- I think travels like water it finds its way. If I can't go international, I'll go domestic. If I don't want to fly, I'll drive. If I don't want to stay in a hotel, I'll stay in an alternative accommodation. But I don't think we've really seen long term any reason to believe there's long term behavioral change.
Sorry, and then to your second question on performance marketing. I would say, my comments were really about the short term week to week, little differences, they're blips all over the world. blips in demand, as Eric talked about, and you can spend all day chasing all those little blips, or you can work on the foundational work and we are working on the foundational work. That does not mean in any way that we're willing or desirous of yielding share. It just means that we're trying to keep the team focused on the bigger long term pot of money as opposed to getting an extra share point in a market that's doing a little better, but it's still down 70% or something.
So we are willing to make those short term little changes. We still want to have share. We still want to drive our rightful share of market if anything, and I said it last time we spoke. I believe that we can grow share while growing profitability. That is my strong belief. But we have to do a lot of work to do the foundational stuff to get there. And one, I've talked about it before, but being able to optimize for multi brand is a complicated exercise, being able to figure out geographically where we push and where we pull back. All of those things are going on right now.
So I think, again, we won't land it till we come out of this, but we have no general thesis that we're going to give up x many share points for x much profit. We would like to keep our share and just be much, much more profitable and thereby be able to drive even more share. And that is our goal.
Right. Thanks, Peter.
Yes. Thank you.
And your next question comes from the line of Jed Kelly with Oppenheimer & Company.
Great. Thanks for taking my question. Can you just talk about the flexibility in your brand on spending in the latter part of 4Q if hopefully, optimistic here that we get some positive data on the vaccine news and travel could be recovering, your flexibility on brand. And then just Vrbo, can you talk about -- are you benefiting on the shoulder seasons and fall bookings with people being able to work from home? And can you talk about the Vrbo booking window?
Sure. Thanks for the questions. I would say, on the Vrbo part, we are focusing on the new realities around working from home. We have been pushing a variety of campaigns around helping people with that idea, home work, home school, the importance of WiFi and kind of products like that in this changed world. And as many of you are probably experiencing the question of the school year and how kids will go back to school varies greatly across the U.S. latter on world. And so I think there will be kind of different and unique opportunities to capitalize on that.
We are using some campaigns, testing something out. We do thing the fall will be different that it has historically been. We do think the Christmas season could well be different, whether it just longer or we have seen over the summer these extended booking windows where people are booking for longer periods of time as they just recap to somewhere different with their family for a month. And I think we'll see some trends like that. But its too early to tell what the fall, honestly, what the fall will really look like. And I think candidly that's because probably uncertainty in the world that people still don't know if their kids are physically going to go to school or not. Are they going to need to go into work or now, all of those things.
So I think as we get some clarity on that, which of course is coming in the month of August. In a large part, I think we'll start to get better picture. As far as brands can goes, whilst the lot of tools to push our brands. Some of them are historically the classic linear television or that matter all the new on-demand or streaming service. It include advertising. There's obviously digital products that can be use for branding and video as well as performance. So we have a lot of different levers to push. I would say, we have fair amount of latitude to dial things up we want to. We have obviously dial things down considerably. But again during period, going to back to sort of being really internally maniacally focused, our focus on brand separation, we're doing a lot of work around our branding, around particularly our brand and in brand Expedia to really define the brand stands for, separate and apart from hotels and Vrbo et cetera.
So there's a lot of really good going on, and I think we'll be an excellent position to kind of go through the stages or recovery as people start to get more comfortable and we land some messaging around that. And then with big push when things get more normalized about where we want to put and place each brand and what each brand is going stand for. So that's important work. Candidly, we haven't done that way ever being now as one group, defining each brand and each brand proposition. We're basically doing that work. We just put those groups together, couples or maybe not even two months ago. So we will be ready. We will have ample capital when the market's ready. And I think we will have much better brands separation and positioning for the future when we're ready to probably trigger on all. So -- but we certainly have many ways to do it. And frankly, each brand is effective in different ways and different lanes. So some brands had great success with YouTube. Others have been strong in classic television, and others have found other ways. So we have a lot of tools to use.
Thank you.
And your next question comes from the line of Kevin Kopelman.
Thank you. So question on the revenue trends. You noted that new bookings from June were down about 45% and it fell off a little in July. Can you help us translate that new bookings metric directional into what it would mean for revenue given some of the puts and takes there? Thanks.
I'll take that one. I mean, generally, I guess there's a couple of components that I would point to in there. Cancellations just going back in time and the impact of COVID, cancellations obviously spiked in the April and March time. There's a largely come back down to near but still elevated historical levels. I point that out, obviously that was a big driver, some volatility in our P&L. There is -- when you look at the ADRs and revenue rev per room night, the reason I'm pointing -- I'm pointing out a couple of different areas that maybe different than historical. So that there maybe some noise.
On the ADR side, you saw that that go up or increased 1%. And that's 45% numbers that you mentioned -- that ADR is driven by Vrbo. ADR is higher because there's strong demand. We're mixing the Vrbo. But our -- that offsets double digit decreases in hotel. And then revenue per night has some of the similar impacts as well. So I would say that the P&L is going to be noisy. And I just gave you a few examples of how the amount of noise that has flowed through in Q2. So I would love to say that it's -- that whatever the range falls in July for the rest of the quarter will hit our P&L in the way that it has historically, or as we've seen in last year, if you will. But as Peter and I both mentioned, there is a bunch of noise. I think Q2 at least the latter part of Q2 probably gives us some indication. But it's going to be a bit noisy over the next few months. So I can't give you a definitive answer, if you will.
Got it. Thanks. That's helpful. And then if I could just ask one other question. Can you talk about what you're seeing in Europe? And to what extent has Europe travel been picking up? And is that having a meaningful impact for Expedia in terms of offsetting their kind of recent role on U.S.?
Yes. I was going say -- I would say Europe was a was a bit slower than the U.S. could pick up. I think we've mentioned that a number of different times during the fundraising process, et cetera, where the U.S. started rebounding earlier, particularly in lodging, particularly as Peter mentioned, and the intersection of domestic drive to and whole homes, whereas EMEA was slower. Now, We have seen EMEA on the lodging side, start recover a bit. It's just more of a methodical improvement over time.
I mentioned earlier on air, air is challenged more so than hotel and all geographies. And I would say, what we've seen thus far in Europe is continues to be quite challenged. There's a different mix between how domestic and international in Europe versus the U.S. And even though in the U.S., air still declined, still quite low. In EMEA, you just got a high rate of international travel, and there's just a lot of uncertainty that that remains. So. Europe continues to be pretty tepid on the on the air side. So good signals in EMEA. Time will tell. Slow on the air side.
Thanks, Eric. Thanks, Peter.
Yep. Thanks, Kevin.
thank you.
Your next question comes from the line of Eric Sheridan with UBS. And your line is open.
Thank you so much for taking the question. Maybe one for each of you. Peter, just understanding the industry dynamic, with demand where it is, anything you're seeing interesting on the supply side of either more alternative accommodations being listed broadly on a global basis, or hotels more willing to work with the OTAs? Typically, if go back and look historically, those are periods of time where the OTAs tend to gain some share of supply when end demand has never been as low as this, but low generally. So I'm just curious what you might be seeing on the supply side as opposed to the demand side looking at the marketplace?
And then, Eric, you made a point in the 8-K of the merchant liabilities starting to improve. Wanted to just get a check in on the balance sheet. How you guys are thinking about merchant liabilities is the drag? Has that stabilized? And how should we think about aligning the balance sheet against both your growth goals and your capital return potential goals over the medium to long term? Thanks so much.
Yes. Thank you very much. So I'll take the first one and say, it's a couple different buckets. I mentioned the opportunity we think there is around more supply coming into the Vrbo rental base. People are all looking for ways to monetize their assets. And we do believe and we have seen some early signs, nothing, not a tidal wave or anything but some early signs that there's opportunity there. And we do market to that audience, and we do try to build that side of the platform.
So, that's ongoing. I think there's solid opportunity there. But it's relatively early days. And I think, again, again, you all have your own views about what the economy will look like coming out of this and all -- globally, et cetera, but we think there's opportunity there. As for the big players on the air and lodging side, look, our main goal is to get everybody back in business and drive as much business as we can to all those players. We are trying to be as collaborative as we can.
But I would say, yes, there is by and large a willingness and openness to work together on new ideas, things that have been sitting on the shelf for a while that have been talked about but never moved on. I think there's some interesting things we can do with some of our lodging partners that we're looking at. There's a lot of opportunity for air, and we're working to improve our air product and we're working with our air suppliers, so we can make that good for everybody. And yes, there is a general sense of collaboration and willingness to work on new ideas to drive business for everybody. And I would say that in times like this you would expect and we are making up more share of everybody's wallet on the supply side. So we're not trying to put the screws to anybody who are trying to collaboratively look at how we can grow their business, help grow our business. And we are keenly focused on that.
So there is definitely opportunity. Again, I don't think it's about leveraging a moment. It's really about an openness that you get at a time like this where everybody's in a bit of a crisis to look at opportunities, to work together to grow the business, to improve both sides, and that's what we're focused on.
Hey, this is Eric. I'll take the second half of the question. And thanks for the question. I'm going to give slightly a longer update, because I think there's a fair number of questions I suspect we'll get during the call. So let me try to give a bit of a holistic update on the balance sheet and cash. So if you look at the deferred merchant bookings, and again, for everyone's edification, deferred merchant bookings is where we accept customers cash, we then hold on to that and remit it to suppliers post stay, if you well. It did decrease $1.3 billion during the quarter. But if you look at the trend over that quarter, it was a significant drop in April, a slight decline in May, and then actually increase in June.
The increase in June is driven by Vrbo, which we've talked a lot about the strong bookings, growth actually year-on-year that occurred in Vrbo. If you look at non-Vrbo within that deferred merchant booking, it was essentially flat between May and June. So if you would go in reverse and we look back and what we are observing in the April and March, April, May timeline where that DMB or that Deferred Merchant Booking was really declining. I would say we feel pretty darn good about how the latter part of the quarter looked from a Deferred Merchant Booking standpoint.
I then move to cash. I know a lot of this is in the financials that we publish. But essentially, we started the quarter with $4.1 billion, essentially a change, call it, operating of negative 1.4. We then raised approximately $4 billion of financing. Obviously, it was a little bit less than that from a net standpoint. So at the end of the quarter, we had $5.5 billion, and that's excluding the 1.25 incremental raise that we did earlier this month. And then lastly, which is related to all of this is and I suspect there's a question coming just around that $275 million cash burn rate that we talked about. And over the -- when we've talked about over the last couple of months and quarters.
Remember, this is effectively contribution neutral. Revenue, less cost of revenue, less marketing, we assume that zero. And then what is the cost to run the business. So i.e. what is the cost to keep the site up? What is the cost to keep the lights on? We had said previously that we would be at approximately at $275 million burn rate per month. And we said, we would get to that by the end of the year. I'm happy to say that we are operating broadly in that range right now. So we have achieved it faster than we anticipated. Just one point of clarification, because I know it comes up occasionally. It does exclude restructuring costs associated with our cost program. And then because we raised $1.25 billion, we will have about $5 million of incremental interest expense. But sort of net-net feel very good about the DMB where the trend is. We're in a strong cash position and feel really good about our overall cost program and what that burn rate looks like.
Thanks for all the color.
Yep. Got it. Thank you for the question.
And your next question comes from the line Lee Horowitz with Evercore ISI. Your line is open.
Great, thanks for taking the question. So you're sticking with Vrbo with obviously booking trends remaining really strong for the pandemic. I guess, is there anything you're seeing there as it relates to traffic next in terms of paid traffic versus direct to Vrbo? And how you would expect that to perhaps evolve over the course of this crisis?
Yeah, absolutely. One of the things that I think I have heard other places as well, as you know, many of us retrenched that out of competitive advertising and ad of the auctions, to a large extent when things got really bad in March and April. We have been waiting back in with all our brands. But much more delicately with Vrbo, because candidly, Vrbo has been the beneficiary of a huge amount of direct traffic, and essentially organic traffic. So, the mix of business has been extremely profitable on a relative basis for Vrbo. And that has been terrific. We're not against using performance marketing in Vrbo. And we certainly are trying to use it definitely. But our mix and our returns on marketing are at massively higher levels than they -- we were historically running at in, call it, late 2019.
So, yes, there's definitely been and I don't want to say, its a structural shift. We'll see what the world like, when everything normalizes. But what we have seen that the brand is quite strong that people can find us. And that we're important as an organic option and a great option for travelers. So I think the mix is terrific there right now. And, you know, no doubt as we grow --- but as we continue to grow and other players get a little healthier, we may see a mix change a bit, but right now, that makes it terrific.
Great. Thanks for taking question.
Thank you.
And your next question comes from the line of Brent Thill with Jefferies. Your line is open.
Great. This is James on for Brent. Thanks for taking my questions. I just had one for Eric. Can you give us an update on what your CapEx spend is looking like for the back half of 2020 and then first half of 21. I know you have the headquarters which should be completed by early next year, but just want to know what your other capex spend might look like and how we should think about that from a modeling perspective. Thanks.
Yes. Our CapEx presume you saw was $206 million. Of that 34 million was of headquarters, again, we gave an update last quarter that we restarted on headquarters, and that's been 115 million for the first half of the year, excluding headquarters to 172 million. Just to give you the components up there to highlight level. the vast majority is uncapitalized labor, that's essentially employees that are doing tech developments. And we should see some improvement in that capitalized labor, just given the cost program and some of the actions that we've taken to date.
We've got the data center is where we continue to move more into the cloud. That data center CapEx should moderate as well. And then by -- essentially the cap labor on data center captures most of it. So what I would say, not giving you too specific numbers, if you will, is that for 2020, we should come in less than we were in 2019, with all the various moving parts. And then as we go into 2021, as that headquarters rolls off, we should be much more efficient. We should require less CapEx and ultimately see better cash conversion. But hopefully that gives you an order of magnitude on 2020. And then over time, it should it should get more efficient to.
Very helpful. Thank you so much.
Thank you.
And your next question comes from the line of Chris Kuntarich with Deutsche Bank. Your line is open.
Maybe just start on the vacation rental side, just kind of parsing out the difference of what's going on in vacation rental and hotel. I think you has mentioned that VRVO was growing. So just maybe first, since you guys have seen sort of the plateau in July. Is there any difference going on in the cancellation and new bookings From the two?
Yes. I would say broadly, cancellation rates have stayed pretty consistent. We won't . I would say there's anything noteworthy between how hotels and vacation rental is performing except that hotel has taken longer to, you know, is on a slower trajectory to recovery. Clearly vacation rental was very strong. We saw demand exceed prior years during some of these compression periods, which in a world like this is great to see and hotel just been on a slower pace to recovery but I think on the cancellation side we haven't seen anything noteworthy. And again broadly, cancellation have remained stable for the last -- for July, June et cetera, its not -- there's no big uptick in cancellations that we've seen.
So the real different is, that compression of early bookings that were in the vacation rental space that the hotel shouldn't see I would say. And then easing of that compression period into July. And where the hotels have been slowly making up ground on a more leaner basis.
Got it. And maybe just a follow-up. As it relates to cloud cost, I think you been called up previously that 2020 level should be below 2018. And I was curious as you guys got further into the year. If you can put any bit of a final point on that? Thanks.
Yes. I think the story remains the same. Just to recap for those that may not have full story. We brought all of our cloud teams and do a singly unite, they have the ability to optimize the right side of the computer. So we've been able to really push and accelerate that in the COVID environment. So it gave us some short term benefits and we think that overly bear fruit over the long term as well. Better economics with our vendors etc cetera. But over that by 2020 we do expected to be down. However when volumes start a year. It does obviously have a variable component to it. And so, as that volume comes back you would expect to grow a long method as well. But I think sort of magnitude or the story that we tell before still holds.
Got it. Thanks.
And your next question comes from the line of Brian Fitzgerald with Wells Fargo. And your line is open.
Thanks, guys. We want to ask just sort of hypothesis on. Generally, when consumers travel close to home, I think you see shorter durations and less expensive accommodations versus when you're traveling farther and internationally. Is that valid? Is that valid in old days? But are you seeing those dynamics change now with more local travel coming back, replacing longer international trips. You see consumers trading up verse what they would normally spend staying longer on durations. Anything you could tell us about kind of the propensity to spend as local starts first versus International? Thanks.
Eric, I'm going to first. I'll take a whack at if you want.
Yes, sure.
There's a lot going on in that question. But I would say a few things. We have seen pricing and propensity to pay et cetera and long duration very evident in the vacation rental business. People in compressed markets have been able to push what they charge and suppliers that is. And people have, as I mentioned, they're staying longer. And so that, if anything driving up as you think about from an ADR standpoint that I think broadly find in hotel space. There has been not the inroads [ph] but there's more pressure on pricing and more discounting? Why do you look for keep those comfort and propensity to go to hotels has been less robust. So its kind of exactly what you'd expect from a supply and demand standpoint.
I think in terms of local versus non-local and duration on the hotel side, I don't know, if Eric has any good data there. But I don't think we've seen dramatic change there. I think that's been similar. And yes, in terms of total wallet share of a domestic trip is tend to be smaller than an international trip. But again, I think this is just everyone's finding their opportunity. So of course, air is suffering more than lodging, even though as far as I know, nobody's yet said they've gotten sick on an airplane. But air still is something people are less comfortable with. And so, people are driving and finding other ways to get to hotels and things. And -- but I think domestic -- local domestic is sort of slowly filling up the holes of international.
So I think it's really just a volume game. I think the ADR question is really just a function of overall supply and demand and its acting exactly as you would expect it, which is if you're in a compressed market on the Florida coast, and there aren't enough homes and a lot of interested people, you can push pricing. And you do. And if you're a hotel somewhere where not a lot of tourists are going maybe like New York right now. You have to compete, and therefore you try to compete on price.
Yes. I think you've covered it. I'd be careful extrapolating too much on any of the trends you'd see. It's really people solving for the travel that they can and still want to travel. I think the real positive though is that, and Peter mentioned it earlier, that we've just got a lot of people that are getting exposed to the Vrbo brand and alternative accommodations and it's a bit of a fast-forward in that exposure, and we're going to take the approach to build a relationship with those individuals. And I think people are having a great experience. At least that's what I can -- in my conversations anecdotally. So I think that -- it's a very positive outcome for Vrbo from that perspective.
And apologies, I would just triple down. Don't extrapolate too much from any of this. I think this is really a unique moment. And I said it before, but I don't think this portends any difference in how people think about things. It may expose them the more or may make them open to things they weren't open to before. But I don't think we're seeing some structural shift in people's views about hotels or other things. It's just a moment. And it's just about their comfort and their safety and what they're able to do.
Thank you, Peter. Thank you, Eric.
Yep. Thank you.
We will now the call back over to CEO Peter Kern.
Okay. Thank you everybody for your questions. I hope we gave you a good perspective on the business. I just want to reiterate. We're feeling really good about the internal work we're doing. I commend our teams who have done amazing work in impossible circumstances where everybody's working from home and everything is harder. So can't thank all of them enough. And appreciate you all your questions. As Eric and I said, we hope that you'll see the benefit of all this hard work we been doing as the numbers come back. And we look forward to talking to you in another quarter. So thank you for your time. And everybody stay safe. Take care.
This concludes today's call. You may now disconnect.