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Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Ladies and gentlemen, thank you for standing by. Welcome to the Fox Corporation First Quarter Fiscal Year 2021 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded.
I'll now turn the conference over to Chief Investor Relations Officer and Executive Vice President of Corporate Initiatives, Mr. Joe Dorrego. Please go ahead, sir.
Thank you, Greg. Hello, and welcome to our fiscal 2021 first quarter earnings call. Joining me on the call today are Lachlan Murdoch, Executive Chairman and Chief Executive Officer; John Nallen, Chief Operating Officer; and Steve Tomsic, our Chief Financial Officer.
First, Lachlan and Steve will give some prepared remarks on the most recent quarter. And then we'll take questions from the investment community.
Please note that this call may include forward-looking statements regarding Fox Corporation's financial performance and operating results. These statements are based on management's current expectations, and actual results could differ from what is stated as a result of certain factors identified on today's call and in the company's SEC filings.
Additionally, this call will include certain non-GAAP financial measures, including adjusted EBITDA or EBITDA, as we refer to it on this call. Reconciliations of non-GAAP financial measures are included in our earnings release and our SEC filings, which are available on the Investor Relations section of our website.
And with that, I'm pleased to turn the call over to Lachlan.
Thanks, Joe. Good morning, and thank you all for joining us to discuss our first quarter results.
Today is a big day for Fox, and not just because we get to brag about our strong financial performance, continued operating momentum and burgeoning digital assets such as FOX Bet and Tubi, but because every 4 years, we have the privilege and the responsibility of reporting on a U.S. presidential election.
This very moment, as we speak, our viewers are starting their election day, turning on their TV sets to where they left them last night, the FOX News channel, or opening their web browsers to FoxNews.com or checking the FOX News app for the latest reporting. Throughout the day, tens of millions of Americans around the country will turn to Fox to follow our coverage of the Presidential election as well as Senate, state and local races. They do this because they trust us and our legion of hard-working and diligent news professionals.
Hours ago, our studios across the country were lit for today's coverage and anchors, producers, camera operators, engineers, news editors, reporters and more all got ready for a long day and night ahead.
But the real preparation for today began years ago. In fact, it is over 12 months since we launched our Democracy 2020 campaign. This intentional, careful planning has served us well. The energy and excitement are palpable in the newest rooms of our local FOX Television stations and at FOX News where Bret Baier and Martha MacCallum will be live from studio F in just a few hours.
The news teams at the FOX Television stations and FOX News have done a superb job throughout this election season. And viewers from across the political spectrum have been turning to us in record numbers as a result.
FOX News finished September as the first cable network to lead all broadcast networks in weekday prime with total viewers for the full quarter. In fact, FOX News has been the most watched network in all of television from Memorial Day through election day. We achieved ratings growth in total day and primetime throughout the first quarter. FOX News total day ratings were up 28% in total viewers and 31% among adults 25 to 54 years old.
Primetime ratings increased even more substantially, up 43% in total viewers and up 54% among adults 25 to 54 years old. This demo is sought out by advertisers, making these gains particularly impactful. Already in the second quarter, the rate of growth in both total viewers and in the 25 to 54 demo has accelerated from last quarter.
Just one recent example. Last Tuesday, October 27, Tucker Carlson Tonight on the FOX News channel had more total viewers than the seasoned premier of NBCs This Is Us that same night.
And while our linear platform is remarkably strong, our audience is also increasingly accessing our digital products to connect with us. FOX News Digital ended the first quarter with record engagement, more than 11.5 billion total video views. Total minutes watched clocked in at 14.2 billion and unique visitors jumped to 115 million per month. FOX News not only draws the largest audiences nationally, but also draws a more politically diverse audience in more strategically important states than any other cable news network.
According to Nielsen, FOX News is dominant in share of viewing in swing states and key blue states. FOX News accounts for 50% of total primetime viewership in swing states compared to MSNBC with 28% and CNN with 23%.
This is only possible because we speak to the broadest audience of anyone in our competitive set. Our audience includes the greatest number of registered independents and likely voters of any cable news network. FOX News is relied on by 38% of registered independents. This speaks directly to the quality of our journalism and the balance of our reporting.
People have noticed. This year, both presidential candidates and the pack supporting them have turned to FOX News to reach our large, engaged and diverse audience. In fact, 28 different political candidates or groups advertised in FOX News during the month of October.
Additionally, we have shattered the record for political advertising at our local stations, surpassing the previous high set during the 2018 midterms. The geographical mix of our stations includes both the largest DMAs and locations that are long-standing and newly emerging swing states. This allows us to capture a significant share of local political ad spend.
Since I spoke to you in August, we've gained increased visibility into local advertising pacing. Last quarter, our local stations were experiencing a year-over-year decrease in our base ad market of approximately 40%, compare that to this first quarter where our core stations were down approximately 20%. Including the benefit of political and station acquisitions, we are now pacing ahead over the same time last year.
Looking at it slightly differently. At the beginning of COVID, our stations were pacing down nearly 50% compared to the prior year. Today, they are pacing ahead. This is a tremendous return to strength in a remarkably short period of time.
All of our stations also play an important role in connecting audiences in key sports markets with football, baseball and other FOX Sports programming. We have stations in nearly all NFC markets, including our recent additions in Seattle and Milwaukee. While overall NFL viewership has been -- has seen year-to-year declines across all of its partners, Fox's AMERICA'S GAME OF THE WEEK is well on its way to a 12th consecutive season as TV's most watched show. AMERICA'S GAME OF THE WEEK is averaging over 24 million viewers, up slightly over last year. We used this, our 27th season of NFL in FOX, to accelerate awareness and use of the free-to-play FOX Bet Super 6 app.
By week 5 of the NFL, we signed up more than 1.3 million new users, meaningfully surpassing our estimates and increasing total installed users to over 2.9 million. More than 1.2 million people played in our November 1 NFL Super 6 game.
By promoting the FOX Bet Super 6 app across our entire portfolio, we have greatly expanded its user base. Expect more sports and nonsports games and promotions across our platforms, given the results we are seeing. One week ago, Sunday, the Super 6 app was #6 in the entire iOS app store, only behind apps like Facebook and Snapchat. And Super 6 is consistently at or near the top of the sports category in iOS and Android downloads.
Drafting off the success of Super 6, FOX Bet, our sports betting app, is also energizing users. The app, which is currently available in Colorado, New Jersey and Pennsylvania, has been the third most downloaded sportsbook app for the past 2 consecutive weeks. That will only increase as we launch in new states. We anticipate our next launch will be in Michigan early next year.
All of our FOX businesses are committed to our partnership with Flutter and propelling this growth of the Super 6 and FOX Bet platforms. Each week, we are driving over 100 million media impressions across our portfolio of owned and operated FOX assets.
Another important digital expansion for the company, our ad-supported streaming platform, Tubi, is thriving. Let me start with the astronomical growth we've seen this quarter. In August, Tubi reported 33 million monthly active users, representing a 65% year-over-year jump. More importantly, since acquisition, Tubi has averaged approximately 100% increase year-over-year in total view time, the most meaningful metric when measuring the performance of any AVOD service. This is due in part to the more than 41 FOX titles currently available on Tubi, including The Masked Singer, Gordon Ramsay's 24 Hours to Hell and Back and LEGO Masters.
When Tubi began streaming The Masked Singer, the show quickly became Tubi's #1 television series overall. We used the show to introduce viewers to Tubi. And we are also driving them to the platform through marketing across our networks, including the FOX Network and FOX News.
Most recently, Tubi sponsored the postgame show during the Major League playoffs and the World Series on FOX. Using these internal Fox marketing opportunities will increase consumer awareness of Tubi, which will drive exploration and viewing.
We are also using our television stations to promote and differentiate Tubi. As part of Tubi's News on Tubi launched on Roku and Amazon Fire in October, viewers now have access to live feeds from 18 FOX-owned and operated stations in top markets, including New York, Los Angeles, Chicago and Dallas.
The News on Tubi offering also includes content from third-parties, including Bloomberg TV and NBC News NOW.
News on Tubi serves several important objectives. It provides viewers with the best in local news and further leverages the assets of FOX while also expanding consumers, understanding of what Tubi offers. With News on Tubi, the platform is, for the first time, providing live viewing opportunities. And we are now monetizing this new content and our impressive viewership gains. We are including Tubi in all of our ad sales discussions. The power of the FOX and Tubi partnership is evident. Since September 1, Tubi has achieved 45 of the top 50 revenue days in its history. With a median age of 34, Tubi's audience is young, diverse and in-demand for many brands. The leading Fox entertainment programs that feed Tubi are an important synergy that we will continue to capitalize on with new and returning shows.
All of FOX Entertainment's returning shows including the 9-1-1 franchise, Prodigal Son, The Resident and Last Man Standing are back in production with scheduled return dates in early January. As in previous years, FOX will launch a robust and strong slate of shows midseason, utilizing the end of the NFL season and NFC championship as a springboard.
Despite pandemic-related production halts in the summer that impacted its fall lineup, FOX Entertainment had a successful premier week this television season. For premier week, which is the week of September 21, FOX was the #1 network for entertainment programming. FOX also kicked off the 2020-2021 fall television season with the #1 new series, the #1 comedy and the #1 drama. And FOX has continued that leadership position, ranking as the #1 network for the week of October 19.
Each of our core brands is a powerhouse, distinctly positioned to differentiate itself from competitors and appeal to viewers. The power of our total portfolio, though, is even greater than the sum of its parts.
Look at the share of voice recently achieved by the FOX Network and the FOX News channel on Thursday, October 29. Together, these networks made up 65% of TV total viewer share compared to the rest of broadcast. The reliable primetime strength of FOX News, in combination with NFL on FOX captured nearly 2/3 of all viewers watching broadcast television that evening. On several October evenings, our leadership brands accounted for at least half of all viewers watching broadcast television and that occurs when we have sports on the network and also when we air one of our entertainment hits.
The power of our brands is not only recognized by our audiences and advertisers, it is also valued by our distribution partners. In the first quarter, we saw affiliate revenues grow by 10%, driven by healthy rate increases. While we did continue to see a decline in subscriber volume, that trend is improving. This past quarter, we saw industry subscribers decline around 6%, which is an approximately 50 basis point improvement from what we experienced last quarter.
And our recent agreements, coupled with updates we heard during the recent earnings calls in October from AT&T, Comcast and Charter, give us an encouraging look into the December quarter. Our networks and content continue to be essential to the services offered by traditional and virtual MVPDs.
We are sustaining our momentum and building on our strengths. With increased visibility to the market and a resumption of sports and entertainment production, we are optimistic about and excited for the remainder of the fiscal year.
And now Steve will take us through the details of the quarter.
Thanks, Lachlan, and good morning. It's a busy day, so let's get straight to our results. The company delivered total revenues of $2.72 billion, up 2% over the comparative period in fiscal 2020, led by affiliate revenues that grew 10%, once again demonstrating the strength of our brands and our focused portfolio of channels.
From an advertising revenue perspective, we continued to see strong growth at FOX News Media and record political revenues saw us return to growth at our FOX Television Stations. This underlying and sustained strength was offset by COVID-19-related supply-side factors that saw the postponement of live sports events and key scripted entertainment content at the FOX Network.
Quarterly adjusted EBITDA was $1.17 billion, up $310 million over the comparative period in fiscal '20 due to the top line revenue increases in revenue and the timing of programming expenses as a result of COVID-19.
This improvement in EBITDA flowed through to the bottom line where net income attributable to stockholders of $1.11 billion or $1.83 per share was higher than the $499 million or $0.80 per share in the prior year quarter. This increase included a onetime gain recognized in Other, net associated with the reimbursement of a cash tax prepayment from Disney, following the disposition of certain 21st Century Fox assets.
Excluding the impact of the Disney reimbursement and other noncore items, adjusted EPS of $1.18 was up 42% compared to last year's $0.83 per share, primarily reflecting revenue and EBITDA growth.
Turning to the performance of our operating segments for the quarter with Cable Networks EBITDA of $781 million, it was up 14% on revenue growth of 3%.
Cable affiliate revenues increased 4%, supported by higher average rates partially offset by a net decrease in pay television subscribers of 6%.
Cable advertising revenues increased 18%, led by another quarter of impressive linear and digital growth at FOX News Media, partially offset by the postponement of live sporting events, namely Big Ten and Pac-12 Football at our cable, Sports Net.
Cable other revenues decreased by $39 million due to the absence of sports sublicensing revenues, which in turn are broadly offset by a commensurate reduction in rights costs.
EBITDA at our Cable segment increased $97 million over the prior year period. This reflects the revenue growth that I just noted as well as lower sports programming rights amortization and production costs, principally due to the postponement of live events as a result of COVID-19. Partially offsetting these lower costs at FOX Sports were increased expenses of FOX News Media due to the coverage of breaking news, including the presidential election and continued investment in our digital news initiatives.
The Television segment reported EBITDA of $457 million, an increase of $206 million, while revenues were essentially in line with the prior year quarter. Television affiliate revenues increased 23% in the period, reflecting double-digit increases for both our programming fees from nonowned station affiliates and direct retransmission revenues at our owned and operated stations.
From a Television advertising perspective, our local TV stations generated record political advertising revenues in the quarter, reversing the COVID-driven trend of the June quarter to be up versus prior year. This, coupled with the addition of revenues from the fast-growing Tubi, was more than offset in the segment by COVID-related postponements of college football and key scripted entertainment program, along with comparability items, most notably 2 fewer NFL regular season broadcast windows and our broadcast of the Emmy Awards in the prior period.
EBITDA at our Television segment increased $206 million over the prior year period on the back of lower operating expenses. The decrease in expenses was driven by lower programming rights amortization and production costs at FOX Sports, including fewer NFL broadcast windows. Additionally, there were far fewer college football games in the quarter.
FOX Entertainment also saw lower programming rights amortization due to delayed productions of key scripted titles as a result of COVID in the current year quarter and the broadcast of the Emmy Awards in the prior year quarter.
Turning now to free cash flow, which we calculate as net cash provided by operating activities less cash invested in property, plant and equipment. In the quarter, we generated $150 million of free cash flow, which is entirely consistent with the seasonality of working capital in our business.
Reflecting both our confidence in the business and our balanced approach to capital allocation, so far this fiscal year, we have deployed $305 million of capital to repurchase approximately 8 million Class A shares and 3 million Class B shares. Against our buyback authorization of $2 billion, we have now cumulatively repurchased just over $900 million, representing approximately 4.5% of our total shares outstanding since the launch of the buyback program in November.
From a balance sheet perspective, we ended the quarter with $5.1 billion in cash and $7.9 billion in debt.
Looking through to the second quarter, the strong advertising momentum at News, our local television stations and Tubi have all carried forward into the first month of this current quarter. We anticipate that these factors, coupled with the heavy schedule of sports events, will translate into a return to growth in overall advertising revenue in the fiscal second quarter notwithstanding what remains a midseason-focused entertainment slate with the return of our key scripted shows in the new calendar year.
Meanwhile, from a cost perspective, we anticipate that the timing benefits seen in our first quarter content costs from sports events and entertainment slate postponements will begin to unwind in the second quarter through the remainder of the fiscal year.
In terms of cash flow, we continue to anticipate relatively low working capital usage over the course of the full fiscal year with our normal working capital patterns for the first half deficit that largely reverses in the second half.
As we have foreshadowed in the past, we continue to expect a higher level of capital expenditure in fiscal '21 to support the final phases of the build-out of our technical broadcast facility in Arizona and the upgrade of some of our station facilities. All of this, of course, assumes that the COVID-driven disruptions to major sports and the production delays to our key entertainment properties are behind us.
As our first quarter results demonstrate, we have seen a meaningful recovery in our underlying business. This operating momentum, combined with the benefits of strong free cash flow and liquidity, moderate leverage and the absence of any debt maturity until early 2022, position us particularly well for the future.
And with that, I'll now turn the call back to Joe.
Thank you, Steve. And now we'd be happy to take a few questions from the investment community.
[Operator Instructions] Your first question comes from the line of Doug Mitchelson from Crédit Suisse.
Lachlan, I think maybe the obvious question is I know you like to have some walking-around money with $5 billion of cash on the balance sheet. Are you seeing a lot of interesting activity in the M&A market? When you think about the increased visibility that you just talked about on this call relative to what we had 3 months ago or 6 months ago, did that change your focus in terms of your appetite for buying back stock? How are you thinking about deploying that capital over time?
And if you don't mind one quick follow-up. Are you willing to give us what the total viewing time is for Tubi? I know you noted that it was up 100%.
Thanks, Doug. First of all, on the -- thank you for also pointing out our $5.1 billion of cash and our really superb balance sheet position. We worked hard to create the position we're in and I think we are looking forward. And as I sort of alluded to in my prepared comments, we are now coming through a period of uncertainty for all businesses, enter a period where we are seeing greatly improved visibility going forward. So I think what that means is that we have a good idea of what our future capital needs are. We're deeply confident in our underlying business and cash generation.
So as we look at our cash on the balance sheet, we really think about balancing how we deploy that towards acquisitions, organic investments in our business and capital returns to our shareholders. We don't have a formula in terms of how we would allocate between those categories. But we have, to date, bought back $900 million worth of our stock, which leaves us with $1.1 billion of capacity under our buyback authorization, which we fully intend to complete.
To your second question, the Tubi total time spent viewing in September alone was 220 million hours viewed.
Thanks, Doug.
Your next question comes from the line of Alexia Quadrani from JPMorgan.
You have made -- you really hit some impressive milestones at Tubi and adding a lot more new content. I'm curious when we may get maybe some more information or a bigger update on your long-term DTC strategy?
And then just a quick follow-up. Any color you can share on the NFL negotiations and how important maybe Thursday night versus Sunday afternoon is to you.
Let me -- thanks, Alexia. Let me address the second question first. Obviously, we're not going to get into the detail of our NFL negotiation. But as I've previously mentioned, the NFL -- and on earlier earnings calls as well, the NFL, along with, obviously, Major League Baseball, remains amongst our very top priorities and are really our #1 programming partner. It's been a partnership that's gone back 27 years. We look forward to continuing that partnership and you can see it in our ratings.
While NFL ratings have been soft this year because of a number of factors, which we believe are unique to this particular year with sports -- premium sports moving all to the fall, creating a more crowded marketplace for sports fans and also with, frankly, the new cycle where we've seen news viewing. You have to remember that the news audience and the sports audience, particularly the NFL audience, has a tremendous overlap. Cable news view, I think, is up 46% during this NFL season.
So we think some of the softness in the ratings is unique to this season. And because of that, we're confident in the partnership -- in our partnership with the NFL going forward.
In terms of Tubi, as you see fragmentation in the linear television market, particularly in linear entertainment, Tubi is the beneficiary of that. Tubi sits on the other side of that ledger, which is gaining audience and users from linear television market. So we think Tubi has a lot of tailwinds behind it, and we're excited to report on its milestones as we achieve them going forward.
Your next question comes from the line of Michael Morris from Guggenheim.
One question on expenses. Can you share what expense growth would have looked like, excluding the programming disruptions that we've experienced? I think your operating expense looks like it's down about 14% in the quarter, and Steve, you referenced sort of an unwind of that going forward. So I'm curious how much of that does unwind and whether these disruptions impacted how you think strategically about that mix of investment in scripted programming versus sports and news?
And then one other just real quick, if I could. I'm curious if you can share any thoughts on how the outcome of today's presidential election may impact FOX News going forward. Do you think ratings can vary based on an outcome? And also President has, in the past, referenced perhaps starting a news network and how you would think about that competitively?
So Steve, I should answer the first question. You can answer the second.
Let me -- Michael, just in terms of expenses, listen, the impact of COVID is getting harder and harder to split out because you just don't know where the advertising would be counterfactual on the advertising. But if I just look at expenses and really just trying to isolate for things that have been scheduled out of Q1 into Q2, Q3, Q4, I'd say that we benefited from about $270 million, $280 million of the expenses in Q1 that will shift into the back half of the -- or the back 3 quarters of the year. You'll have a reasonable concentration of that in Q2 because it's when you'll have a heavy concentration of both NFL and college football and then we'll see the entertainment hit largely Q3 into Q4.
And then to your second question, Michael. As far as the impact on FOX News of the presidential election, of course, it's been, to date, an incredible news cycle throughout the election, but also through the other incredible news stories and massive news stories out of the year, obviously, COVID being the main one. We see as we -- and by the way, that's driven ratings. It's driven revenue, I think FOX News revenue -- advertising revenue is up 36%, which is a tremendous result.
But as you look at our audience and you look at our ratings, you have to look at -- and this is true for the whole news ecosystem, you have to look in 2 different ways. One is the total news audience and then the appetite for news and the second is share. The first, the appetite for news and the new cycle, the new stories that are out are sort of out of our control. And I would expect, as we enter a more normal news cycle, which has to happen eventually, that appetite for news will shift back to appetite for great American pastimes of watching football and watching baseball and watching The Masked Singer or I Can See Your Voice and we look forward to that shift. Having said that, what we can control within the news ecosystem, what we aim to control is share. And I strongly believe, and we've seen this through, I think now 18 years, off top of my head of different administrations and different political cycles, we've maintained our #1 position through all of that.
So I think that answers the first part of your question or I've given you some insight on how we're thinking about the first part of your question. So the news cycle will moderate. We fully expect to be #1 and maintain share through that.
I think the second part of your question, Michael, was around new entrants and competition into the news environment. We love competition. We have always thrived with competition. And we have strong competition now. I would say the only difference today versus some years ago, as our audience has grown and our reach has grown, we see our competition as no longer only cable news providers, but also as the traditional broadcast networks. And as you know, FOX News has been the #1 network, including broadcast networks now, as I mentioned, through -- from Labor Day through to election day.
Your next question comes from the line of Michael Nathanson from MoffettNathanson.
One for Lachlan and one for Steve. Lachlan, on sports gambling, I believe you have an option to buy 18.5% of FanDuel next year in '21. I wonder how do you think about that? And just given how the market is valuing sports gambling, how are you thinking about putting excess capital into that business?
And then for Steve, we always ask you about affiliate fees when people are disappointed. This quarter, you surprised on the upside. You've given us the update on subscriber trends. Was there anything else coming on a little bit of new pricing, perhaps some new deals came through? So any more color on the acceleration of affiliates fees would be helpful.
Thank you. Thanks very much. So on our FanDuel option. This is an easy answer and a quick one. It's -- we have a 10-year option to acquire 18.5% of FanDuel. We think it's a huge opportunity. We think that option today has tremendous value. And we work on literally a daily basis with Flutter to both increase the value of FanDuel and also increase the value of FOX Bet and Super 6, our 50-50 joint venture with them.
So our excitement about the space and sports wagering is unabated. But with the nature of a long-term option, we would wait until an appropriate time to exercise that option. You wouldn't expect us to do that in the near term.
Michael, it's Steve. In terms of the affiliate, if I look at it sequentially, the biggest driver was just the subs were a little bit better versus Q4. So Q4, as Lachlan mentioned, versus Q1 this year, with 50 basis points to the better. There's a couple of small things in it. We're lapping a quarter, last quarter, where we were off there with DISH for a small period of time. This quarter, we had no keep Americans Connected sort of accrual in the number, but it's more underlying than it is any particular one-offs.
Your next question comes from the line of Jessica Reif Ehrlich from Bank of America Securities.
I also have a question on sports gambling and one quick follow-up. So Lachlan, you've launched FOX Bet, I guess, over a year ago. Has stay-at-home changed consumer behavior or your expectations for the long-term opportunity?
And maybe you can frame the long-term opportunity of your various pieces, and what led to the partnership that you recently signed with the Philadelphia Eagles where you're incorporating bricks-and-mortar strategy into your approach with the FOX Bet studio and lounge that's being built at Lincoln Field?
And then just a quick follow-up on Tubi. What was the advertising contribution this quarter? Or can you frame what advertising change would have been without Tubi?
Sure. So first, on FOX Bet. Look, I think -- I know wagering has exploded during COVID and then stay-at-home. People who -- and particularly as -- while sports was in a hiatus, gaming was growing strongly. And as sports came back, sports wagering grew tremendously. So the -- if you look at the trajectory of where that industry is going and as -- particularly as states incrementally -- or consecutively, sorry, open up to wagering, this business remains a larger and larger opportunity for us.
However, Jessica, as you'll remember, the structure of our partnership with Flutter is that they control the FOX Bet business today and they fund the FOX Bet business today as Fox Corporation is not a licensed entity. Having said that, we work with them incredibly closely in terms of the promotion of FOX Bet in order to grow the value within that joint venture.
The second part of your question on Tubi, we are now, and we have now for several months, selling Tubi, and I should have actually also spoken to this with Alexia's question. We are selling Tubi in every single one of our conversations with our advertising partners. Tubi increases Fox's reach by over 20%. And it's a young and diverse audience, which is unduplicated -- or largely unduplicated part of the Fox audience. And so the -- every time I talk to Farhad, which is very regularly, there's a new daily revenue record that he hits, and -- which is tremendous to see. And look, to be honest, we're only at the beginning.
So when we think of both the key metrics of time spent viewing, total users, and as importantly or maybe most importantly, revenue, Tubi consistently and continually is exceeding every expectation in our acquisition case.
That question comes from the line of Ben Swinburne from Morgan Stanley.
Steve, you mentioned record political. I'm wondering if you could size that at the stations either this quarter or for the cycle, so we think about the contribution from political in the Television segment over the 6-month period or so accurately.
And then maybe I'll just ask about Sunday Ticket and the NFL for Lachlan or whoever wants to take it. There were some press reports overnight that the AT&T is probably not going to retain that package. I'm just wondering, as you guys think about the NFL landscape, is that a package that could be interesting to Fox, maybe over a Tubi-like platform? Or are you concerned that, that may go wider than the satellite distribution model we've seen in the past, impacting potentially the local broadcast ratings. Just curious if you have a perspective on that -- on the outcome there?
Ben, I'll take the political advertising. Listen, it's been a month in a quarter and amount in a half for it. So for the quarter where across -- the good thing about it, this cycle has been -- it's not just been a local story. We've been booking significant amounts of national political revenues. So for the quarter, we did a shade under $100 million across the group, of which 70% of that was local. And then when we look at it across the first half, so July 1 through to today, without wanting to steal the thunder of the next earnings call, we'll push close to $300 million of ad revenue -- political ad revenue, for the full 6 months, of which about just north of $200 million will be local. So it's been an enormous quarter and half for us.
And then just before I touch on Sunday Ticket, I think one of the unique elements of this political cycle, Ben, is the growth in national political advertising, as Steve mentioned. In prior years, political advertising has been almost entirely local. And the growth in national political advertising, particularly on FOX News, but also, importantly, in sports has been a new and I think very positive development. And it goes, obviously, also to the quality of our audience that also, by the way, has the impact.
Usually -- I think, usually -- Jessica asked a question about the advertising market, but I suppose there were more important things to discuss. But what the political -- the robustness of the political market has really done is really drive our scatter pricing up as advertisers have scrambled to find time, scatter advertising across local stations, across sports, across news and across entertainment is up strongly. And we took the strategic decision to hold back a little bit more time than we normally would in our upfront negotiations, about roughly 5% more time we held back for scatter. And that bet is paying off handsomely.
As we move on to Sunday Ticket, look, it's -- Sunday Ticket is a tremendous consumer offering. It doesn't work, I think, without a subscription -- under anything other than a subscription model. So it's not really something that we would consider or have the business model to monetize. But thank you for the question, Ben.
At this point, we're out of time. But if you have any further questions, please give me or Dan Carey a call. Thank you all once again for joining today's call.
Thanks, everyone.
Ladies and gentlemen, that does conclude your conference for today. Thank you for your participation and for using AT&T Teleconference. You may now disconnect.