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Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Good morning, and thank you for standing by. Welcome to the Garmin Ltd. Fourth Quarter 2022 Conference Call. [Operator Instructions] Please be advised that today's conference call is being recorded.
I would now like to hand the conference call over to your speaker today, Teri Seck. Please go ahead.
Good morning. We would like to welcome you to Garmin Ltd. Fourth Quarter and Fiscal Year-end 2022 Earnings Call. Please note that the earnings press release and related slides are available at Garmin's Investor Relations site on the Internet at www.garmin.com/stock. An archive of the webcast and related transcript will also be available on our website. .
This earnings call includes projections and other forward-looking statements regarding Garmin Ltd. and its business. Any statements regarding our future financial position, revenues, segment growth rates, earnings, gross margins, operating margins, future dividends or share repurchases, market shares, product introductions, future demand for our products and plans and objectives are forward-looking statements. The forward-looking events and circumstances discussed in this earnings call may not occur, and actual results could differ materially as a result of risk factors affecting Garmin. Information concerning these risk factors is contained in our Form 10-K filed with the Securities and Exchange Commission. In particular, there is significant uncertainty about the duration and impact of the COVID-19 pandemic.
This means that results could change at any time, and any statement about the impact of COVID-19 on the company's business results and outlook is the best estimate based on the information available as of today's date.
Presenting on behalf of Garmin Ltd. this morning are Cliff Pemble, President and Chief Executive Officer; and Doug Boessen, Chief Financial Officer and Treasurer.
At this time, I would like to turn the call over to Cliff Pemble.
Thank you, Teri, and good morning, everyone. As reported earlier today, consolidated fourth quarter revenue came in at $1.3 billion, which is down 6% from the prior year and consistent with trends we experienced for most of 2022. There are several factors that influenced our results, including the year-over-year strengthening of the U.S. dollar, macroeconomic and geopolitical concerns affecting Europe, and the performance of retailers who focused on inventory control.
One bright spot is the performance of our direct sales channel, including garmin.com, which increased by strong double digits and accounted for greater than 10% of total net sales. While our priority is to serve the needs of third-party retail partners, our direct channels are an increasingly important pillar of our go-to-market strategy.
Another bright spot is our gross margin performance, which improved 150 basis points over the prior year and exceeded expectations as we benefited from lower freight costs. Our performance in 2022 was solid despite facing a mix of persistent and emerging headwinds affecting the general business environment and consumer behaviors. We reported revenue of $4.86 billion, a 2% decline year-over-year.
Revenue was negatively impacted by approximately $228 million due to the strengthening of the U.S. dollar relative to other currencies. Excluding this impact, revenue would have increased about 2% over the prior year. Our gross margin performance was strong at 57.7% for the year, and operating margin exceeded 21%.
As announced earlier this morning, we've combined the product categories of the consumer auto segment with outdoor. I'll provide more context in a moment, but factors considered include the current size and scope of the Consumer Auto segment as well as the expected growth of the Auto OEM segment.
We're cautiously optimistic as we turn our attention to 2023. We have a great line-up of new products and additional product launches are planned throughout the year. We anticipate consolidated revenue will increase approximately 3% to $5 billion for the year. In the first quarter, we expect that revenue will decline in line with recent trends as we compare against the strong product launches from the prior year.
We expect to return to growth starting in the second quarter as we benefit from planned new product introductions. It's important to remember that we are not focused on quarter-by-quarter or category-by-category performance. Rather, we're focused on delivering solid results year after year by creating highly differentiated products and leveraging our diversified business model.
We're proposing a dividend of $2.92, consistent with the prior year, which will be considered by shareholders at the upcoming Annual General Meeting. Doug will discuss financial results in greater detail in a few minutes, but first, I'll provide highlights on the performance and outlook for each business segment.
Starting with Fitness, revenue decreased 28% for the year with declines across all categories. Full year gross and operating margins were 50% and 9%, respectively, resulting in operating income of $105 million. During the quarter, we launched our first LTE-connected kids smartwatch available exclusively at garmin.com.
Bounce offers two-way text and voice messaging as well as real-time location tracking. Bounce also tracks activities and steps throughout the day, offers games and allows parents to assign chores and give rewards. We continue to explore new verticals in health and wellness and recently received U.S. FDA approval for a clinically validated ECG app for the Venu 2 Plus smartwatch. This app allows users to record their heart rhythms and checks for signs of AFib. We believe this is an important step towards providing a full line of devices for managing a variety of health conditions. For 2023, we expect revenue to be down approximately 5% in the segment as it stabilizes and as we anticipate the benefit of new product introductions.
Moving to Outdoor. Full year revenue increased 17% resulting in record revenue of nearly $1.5 billion for the year. We experienced growth across multiple product categories, led by strong demand for adventure watches. Full year gross and operating margins were 65% and 37%, respectively, resulting in operating income of $556 million.
During the quarter, we launched the second-generation MARQ luxury smartwatch featuring a bright AMOLED touchscreen display and premium Grade 5 titanium materials. We also expanded the Instinct product line with the new Crossover, a unique hybrid smartwatch that is fully analoged and fully digital. Looking ahead, we expect the Outdoor segment to grow approximately 2%, which includes contributions from Consumer Auto. We expect the first quarter of 2023 to be challenging as we compare against the strong results from the prior year, which were driven by the launch of the flagship fēnix 7 Series, the Instinct 2 Series and the all new epix. We expect growth to resume starting in the second quarter, driven once again by new product introductions.
Looking next at Aviation, full year revenue increased 11%, with contributions from both aftermarket and OEM categories and as supply chain constraints eased. 2022 was a record year for our Aviation segment with revenue approaching $800 million and exceeding the levels achieved during the ADS-B mandate, which demonstrates our ability to deliver long-term growth in core product categories, such as autopilots, GPS NAVCOM, display systems and services.
Full year gross and operating margins were 72% and 27%, respectively, resulting in operating income of $213 million. During the quarter, we announced that L3Harris Technologies has chosen the G3000 tandem integrated flight deck as part of the U.S. Special Operations Command Armed Overwatch Program. The G3000 system will provide the latest communication, navigation, surveillance and air traffic management capabilities for the Sky Warden aircraft. Also, we received EASA approval for the G5000 retrofit integrated flight deck in the Cessna Citation XL and the XLS. We also received FAA supplemental type certificate for the GI 275 electronic flight instrument in the Dassault Falcon 7X business jet. These approvals expand the addressable market for integrated flight decks and standby instrumentation in business jets. The Aviation segment continues to benefit from strong demand for both aftermarket products and new aircraft equipped with integrated cockpit systems. We expect these trends to drive revenue growth of approximately 5% for the year.
Turning to Marine. The segment delivered its 10th consecutive year of revenue growth, starting from about $200 million in 2012 and exceeding in $900 million in 2022, which is a new record and represents a compounded annual growth rate of 15%, driven by both market growth and significant market share gains. For 2022, revenue increased 3%, with growth across multiple categories, led by strong demand for sonar systems.
Full year gross and operating margins were 54% and 24%, respectively, resulting in operating income of $215 million. During the quarter, we announced that Garmin Navionics+ is now preloaded in certain flagship GPSMAP chartplotters, combining the best-in-class charts from both Navionics and Garmin.
Throughout the year, we received multiple accolades and awards, most recently the prestigious IBEX Innovation Award, The National Boating Industry Safety Award and recognition as one of the most innovative marine companies by Soundings Trade Only. Looking forward, we anticipate revenue from the Marine segment will increase approximately 5% for the year, as we leverage our strong market share position with typical marine growth patterns.
Moving to the Auto segment. Full year revenue decreased 4% as growth in auto OEM was more than offset by declines in Consumer Auto categories. As mentioned earlier, we recently combined the product categories of Consumer Auto with Outdoor. As many know, we were an early innovator in the consumer automotive market and the hyper growth we experienced in the mid-2000s allowed us to invest in new opportunities and become the strong, highly diversified company that we are today.
Looking back in 2008, revenue from the Automobile segment exceeded $2.5 billion and represented more than 70% of our consolidated revenue. Since that time, we've diversified our revenue base and the Consumer Auto segment has evolved into a collection of important specialty categories, many of which target adventure and off-road vehicles that complement the strategic focus of the Outdoor segment.
Separately, we believe that the Auto OEM segment has reached a critical inflection point as new programs move into production, driving significant growth over the next few years. We will report auto OEM as a standalone segment starting with fiscal year 2023.
This change in segment organization provides an opportunity to discuss why we have chosen to participate in the auto OEM market. The automotive market is undergoing significant transformation as electrification gains momentum. While the industry has many capable suppliers, not all are equipped to meet the demand as the electronic and software content in vehicles rapidly evolves.
Our vision is to be recognized as a leading global supplier of integrated electronic solutions to the auto industry. To achieve this vision, we intend to leverage our technology portfolio, our vertically integrated business model and our global manufacturing footprint.
Auto OEM revenue is generated from three product categories: Domain Controllers, Infotainment Units and all Other. Explaining a little bit about these categories, domain controllers are remote computing modules that control various systems throughout the vehicle. The BMW program consists primarily of domain controllers for infotainment, instrumentation and rear-seat entertainment.
Infotainment units are self-contained systems that include a display and the user control system for functions such as navigation, audio, multimedia and Internet-based apps. We currently supply infotainment units to automakers in Asia and Europe.
And finally, the Other category includes a collection of software, map database, cameras, wearables and other revenue lines. Our current customer base includes some of the most respected global automakers including BMW, Toyota, Yamaha, Honda, Daimler, Ford and Geely. We are working with these and many other OEMs on future opportunities.
During 2022, Auto OEM revenue increased 11% to $284 million, with growth driven by contributions from new programs. Full year gross margin was 32%, and we recorded an operating loss of $79 million, driven by ongoing investments to complete new programs. This operating loss was $29 million lower than the prior year and was better than expectations due to higher sales and a reduction in development expenses.
Late last year, the BMW Group recognized Garmin with a Supplier Innovation Award for our work on the Theatre Screen rear-seat entertainment system offered on the flagship 7 Series automobile. This is a significant achievement considering the complexity of the program, the high expectations of our customer and the fact that we're a relative newcomer to the industry.
I'm also pleased to report that during 2022, we secured additional commitments from BMW that increased our total awarded volume by nearly 50% and expanded our supply footprint, which now encompasses the North American region, Europe and China.
Looking forward, we expect Auto OEM revenue to increase 30% in 2023. We expect the first quarter to be approximately flat to the prior year with significant growth starting in Q2, driven by the timing of new model launches.
Many are wondering about our long-term outlook for the Auto OEM segment and importantly, the pathway to profitability. While we do not provide guidance beyond the current year, we can share our vision for where the Auto OEM segment goes from here. Our long-term projections consider programs currently awarded along with many other assumptions that may or may not materialize.
Based only on the business already secured, our projections indicate that we could experience a compound annual growth rate of approximately 40% over the next few years, which, if achieved, would result in 2025 revenue of approximately $800 million. We anticipate much of this growth will be driven by domain controllers that carry a lower gross margin profile, but also generate significant volume leverage as we aim for profitability in 2024.
We plan to build on this success with innovation that leads to new opportunities such as the highly acclaimed unified cabin concept we showcased at the recent Consumer Electronics Show.
In summary, 2023 marks the beginning of a new era for our Auto OEM segment. The opportunity is significant, the path forward is clear and we're focused on delivering growth and profits in the Auto OEM segment.
That concludes my remarks. Next, Doug will walk you through additional details on our financial results and our 2023 guidance. Doug?
Thanks, Cliff. Good morning, everyone. I'll begin by reviewing our fourth quarter and full year financial results and provide comments on the balance sheet, cash flow statement, taxes and 2023 guidance.
We posted revenue of over $1.3 billion for the fourth quarter, representing a 6% decrease year-over-year. Gross margin was 57%, a 150 basis point increase from the prior quarter. Increase was primarily due to lower freight costs. Operating expense as a percentage of sales was 36.5%, a 370 basis point increase.
Operating income was $267 million, 15% year-over-year decrease. Operating margin was 20.5%, 210 basis point decrease from the prior year. Our GAAP EPS was $1.53, and our pro forma EPS was $1.35, a 13% decrease from the prior year pro forma EPS.
Looking at the full year results, we posted revenue of $4.860 billion representing a 2% decrease year-over-year. Gross margin was 57.7%, 30 basis point decrease from the prior year. Operating expense as a percentage of sales was 36.6%, 300 basis point increase.
Operating income was $1.028 billion, a 16% decrease. Operating margin was 21.1%, 340 basis point decrease from the prior year. Our GAAP EPS was $5.04, pro forma EPS was $5.13, 12% decrease from the prior year pro forma EPS.
Next, our fourth quarter revenue by segment and geography. In the fourth quarter, growth in the Aviation, Marine and Outdoor segments was more than offset by declines in the Fitness and Auto segments, resulting in 6% consolidated decline.
By geography, the 4% growth in Americas was more than offset by 17% decline in EMEA, a 9% decline in APAC, which was negatively impacted by foreign exchange rates during the quarter. For the full year 2022, consolidated revenue declined 2% with growth in the Outdoor, Aviation and Marine segments more than offset declines in the Fitness and Auto segments.
By geography, we achieved 3% growth both in Americas and APAC, but these increases were more than offset by a 12% decline in EMEA.
Looking next, operating expenses. Fourth quarter operating expenses increased by $21 million or 5%. Research and development increased approximately $11 million year-over-year, primarily due to engineering personnel costs. SG&A increased approximately $13 million compared to prior year quarter, primarily due to increases in personnel-related expenses, formation, technology costs. Advertising expense decreased approximately $3 million due to lower co-op advertising.
A few highlights on the balance sheet, cash flow statement, dividends and share repurchase. We ended the quarter with cash and marketable securities of approximately $2.7 billion. Accounts receivable increased sequentially to $657 million to seasonally strong sales in the fourth quarter and decreased year-over-year. Inventory increased year-over-year to approximately $1.5 billion. The year-over-year increase due to executing our strategy to reduce freight costs through higher mix ocean versus air shipments as well as implications of navigating a challenging supply chain environment, which we've been operating in.
As the business environment continues to evolve, we're working to optimize our inventory. As such, we anticipate our 2023 ending inventory balance to be relatively flat year-over-year. The expected declines in our consumer inventory offset by expected increases associated with the growth of our Auto OEM business.
During the fourth quarter of 2022, we generated free cash flow of $309 million, $260 million increase from the prior year quarter. For the full year 2022, we generated free cash flow of approximately $544 million, a $161 million decrease from the prior year, which was primarily due to a higher use of cash for inventory income taxes. For 2023, we expect free cash flow to be approximately $700 million or approximately $275 million of capital expenditures. For 2023, we expect to continue to make investments in platforms for growth including continued renovation of our facilities in Taiwan and Olathe IT-related projects.
As a result of the additional week in the fourth quarter 2022, we paid two quarterly dividends totaling approximately $280 million. Also, we announced our plan to seek shareholder approval for an annual dividend of $2.92 or $0.73 per share per quarter with our June 2023 payment.
2022, we purchased $207 million of company stock, had approximately $93 million remaining as of year-end, the share repurchase program, which is authorized through December 2023. For full year 2022, we reported an effective tax rate of 8.6%. Pro forma effective tax rate was 7.9%, a 240 basis point decrease from the prior year, primarily due to favorable income mix by tax jurisdiction, increase in U.S. tax deductions and credits.
Fiscal year 2023 pro forma effective tax rate is expected to be 8% flat year-over-year. Turning next to our full year guidance. We estimate revenue of approximately $5 billion, an increase of approximately 3% for the prior year.
We expect gross margin to be approximately 57.5%, which is relatively consistent to our full year 2022 gross margin. We expect an operating margin of approximately 20.3%. In the full year, pro forma effective tax rate expected to be approximately 8% results in expected pro forma earnings per share of approximately $5.15.
This concludes our formal remarks. [Corey], can you please open the line for Q&A?
[Operator Instructions] First up, we have Paul Chung with JPMorgan.
So just first up on Outdoor. Can you talk about some of the drivers that could provide some upside to your guidance here of 2%? I know you have some kind of tough comps in the first half, so if you could kind of expand on price versus volume, benefits, product mix would be helpful?
And then Outdoor finishes the year kind of exceeding 50% of operating profit as mix, where do you see that mix trending this year? And as we layer in Consumer Auto, I know this is small, but assume we keep margins kind of in the high 30% moving forward? And I have a follow-up.
Yes. Good morning, Paul. In terms of potential drivers for upside, we're really not thinking about forecasting some of those. I would just point people back to the history in terms of the segment and our product introduction cadence around wearables, in particular, we have a very active product road map for the year. So we're factoring that in, but also recognizing that 2022 was a banner year for growth in those product lines. So that's really what's affecting our thinking, and that's what we use to create the guidance that we've offered. In terms of Consumer Auto, yes, those product lines are going to continue to have the margin profiles that have historically been disclosed, although we won't be talking about that going forward anymore.
But I would say that as Consumer Auto products move to more specialty-driven applications, the margins will definitely come up as we have more unique products there.
And then just on overall gross margins, I would have thought to see some benefits here from kind of lower component inflation, FX and freight. Can you quantify the impact in '22 kind of related to those costs? And expectations for '23 related to that? And where could you kind of see some upside to initial guide of kind of flattish margins?
And then similar question on operating margins. some recovery in Fitness, maybe some pressure on Marine, Auto is still probably a big drag, but where could you see some upside to flattish margin guide here?
Yes. Yes, I'll start maybe with a comment and then hand it over to Doug. But I would say that the 57.5 is a very good initial margin guide and it reflects a lot of benefits that we're seeing in the supply chain, particularly freight, but it's offset also by the growing mix of auto OEM products.
So that's kind of the highest level view of how we came up with that 57.5, and then Doug probably has additional comments that you can make on the details.
Yes. So yes, Cliffs is correct on the big picture, that's right. So we are expecting some favorability in '23 due to freight costs. We've made a concerted effort to ship a larger percentage of our products on ocean versus air as well as we're seeing the overall freight rates come down.
So we did see that come down throughout '22. So there'll probably be a little bit more favorability in the first part than the latter part of the year. And then the other big factor impacting '23 is the segment mix.
As Cliff mentioned, the Auto OEM business does have a lower gross margin than average. So as that becomes a larger piece of our total that will cause the gross margin to come down as such.
As it relates to FX, if you look at FX euro rate, the average during 2022 was about 1.06, that's about where we are today. It's really difficult to predict that FX in there from that standpoint, but that's just kind of a point of reference as it relates to the FX that in there. And so that kind of gives you a flavor.
And maybe I'll give you a little bit also on operating expenses since you have mentioned things about the operating margin. So as it relates -- and these are percentage of sales for the full year. And so when we think about 2023, we expect the total operating expenses probably be up around 60 basis points or so.
And looking at the different categories in OpEx there, the first one, advertising. We'd expect that to probably be a little bit lower maybe about 10 basis points or so. That's primarily due to that segment mix, Auto OEM is a bigger piece of the total, which doesn't spend that much on advertising.
Then as you move into R&D, that will probably be up, we estimate it, around 30 basis points or so. We'll continue to make investments in innovation on new products as such. And then SG&A, we anticipate up about 40 basis points there we're continuing to build infrastructure, IT expenses to support that growth.
[Operator Instructions] Our next question comes from George Wang at Barclays.
I have two. Firstly, can you talk about kind of channel inventory influence your view on the growth for kind of fitness segment for this year?
Yes. Good morning, George. I think in terms of channel inventory, we view that as in a much healthier place as we enter 2023 compared to what it was a year ago. At this time, our sell-in was definitely far below levels of registrations that we saw for our products. So we view that as a signal that the inventory in the channel came down quite a bit.
In terms of our outlook, we're not thinking. Our guide really reflects any more stocking or destocking. We're looking at things as being pretty stable in that regard. And we're simply trying to kind of moderate our outlook based on, obviously, the results that we had in 2022, combined with the new product introductions that we see going forward that should stabilize things.
Okay, great. And then my second question is just maybe you can unpack a little more in terms of the areas of kind of product categories where you are taking shares? In the prepared remarks, you talked about you guys are taking share in the Marine segment. Maybe you can give more color just what about the aviation, where you guys have a higher share as well. Just kind of any particular areas you want to call out in terms of share gains?
Yes. I think we -- as we look across our product lines, we have various categories that are super strong in their markets because of the unique differentiators that we offer compared to others. And you've already mentioned that marine and aviation are two major market areas where we're leaders in their respective areas, for example, in Marine, we're the top marine electronics provider, consumer electronics provider to the industry by sales.
And in Aviation, we're the market share leader in both aftermarket and integrated cockpit systems for new aircraft in the midsized business jet on down through piston aircraft. So very strong positions. It's due to, again, highly differentiated unique products, and that's our focus for our investment and our activities going forward is continuing to create those kinds of products.
If you look at one of the bigger categories, obviously, broadly is wearables. There's all kinds of categories that comprise that anywhere from kids' activity trackers on through to luxury smartwatches. And so it's hard to quantify on any one level where market share is because there's not a lot of data, but what we do is try to focus on being unique and innovative and offer things that customers can't get anywhere else.
And our next question comes from David MacGregor of Longbow Research.
Just a couple of questions. First of all, on inventory. I know you had expected to be down about 10% in the fourth quarter, you ended up relatively flat. Was that just maybe a little stronger investment in the automotive ramp than you had anticipated? Or maybe you could just talk about what happened there?
Yes, really primarily, I'd probably say mix type of thing. And estimate coming into the quarter about what type of a mix we have during that period of time, it may have been a little bit different. We had a little maybe stronger sales of some of our newer products where we had to build some inventory wasn't necessarily relating to OEM, but some other consumer products that we have.
As we think about inventory for next year, I mentioned we want to optimize that. We've had significant increases in inventory that last couple of years. So our goal for 2023 is to keep that relatively flat with our 2022 levels, that help our free cash flow also.
Right, right. Okay. And then just you mentioned consumer. I guess as you think across the broader consumer exposure you have, I guess, what were your takeaways from the holiday season? And did you see any mix down within the various product lines?
Yes. I would say, David, that we have such a broad range of products that we're probably exposed across all levels of the strata of consumers, I would say that in some of our more bell-curve consumer-facing product categories in certain price points that we did see more pressure in those than we did in the upper price point ranges where customers are probably more resilient to the economic factors that are impacting everyone right now.
So there is some sign of that. But again, we have been focused more on products that have unique differentiators and have, as such, higher price points that we can command in the market.
Right. Great. That makes sense. And then a question on Marine. I guess this was a pull-forward category during the pandemic. How do orders look now heading into the season?
I think one of the things we've been saying for a while now is that we're -- we've definitely noticed the marine market has returned to its more typical seasonality behaviors and growth patterns that were prevalent before the pandemic. So I think I've been personally pleased to see the market really do kind of a soft landing at a very high level.
We still see strong demand for products both at the OEM level as well as at the retail level and especially in the really unique categories that we offer the sonar systems that are very popular and command much higher price points.
Okay. Last question for me. Just on outdoor, there was some negative operating leverage in the fourth quarter. Can you just talk about what happened there?
I think it's primarily due to our expenses there. So we continue to make new investments in our R&D to really improve -- or to our innovation for our new products that are coming out.
And next question comes from Ben Bollin at Cleveland Research Company.
Cliff or Doug, I'm interested in your thoughts when you think about the forecast into '23 across the wearables segments, most notably. When you -- could you share with us how you think about refresh and the average duration that your existing users are holding on to devices? And maybe any thoughts on how that's changed as you approach '23? And then I had a follow-up.
Yes, I think, Ben, refresh really depends on the product line. I think as you can appreciate people that spend more for some of these devices tend to hold on to them longer. So we probably see a longer refresh cycle on the more premium families such as fēnix than we do, for example, in the lower-end wearables such as Vivoactive and Venu.
But I think the good news for our customer base and what we noticed consistently in behaviors of our customers is that they tend to be active customers and more dedicated to the purpose of the device than what we've heard from others. And so we have a very strong active user base. They remain active, and it continues to grow year after year.
Okay. And then the last one for me. You made a comment about potentially longer-term Auto OEM CAGR, 40% CAGR through '25 based on existing wins. Could you talk through some of the factors that would get you to this? Is this based on unit performance from the existing OEM partners? Is it a content angle? Is it dependent on what consumers select? What's the right way to think about how you get to that type of level?
Well, we created those projections based on the outlook provided to us by the OEMs. And so as we win these programs, the programs are scoped based on a certain estimate of volumes, which may or may not materialize. Those volumes assume certain kinds of consumer uptake on various features. So again, lots of assumptions built into that, but it's a significant amount of volume that comprises these programs. And consequently, that's what drives the compounded growth rate that we talked about.
[Operator Instructions] Our next question comes from Erik Woodring of Morgan Stanley.
Cliff, it's very rare to see the gap between Fitness and Outdoors. It's rarely to see those results deviate from each other so widely over the 12-month span. I realize some of that was impacted by the fēnix, the fēnix launch. But looking back outside of that, what were some of the biggest factors that drove this deviation? And then kind of what are you doing as you look into 2023 and beyond to make sure that the Fitness business can actually inflect back to growth at some point? And underscoring that question, can you just maybe talk about competition and whether that's playing into that or is this more of a market dynamic? And then I have a follow-up.
Yes. I think a really good question. I would explain the gap of the differences between fitness and outdoor driven by a couple of factors. One, you already mentioned fēnix, that was an outsized result in terms of product category. So that widened on one side.
In Fitness, however, what we saw are really two things. One is the indoor cycling area, the bike trainers, and generally, the cycling category has normalized after the pandemic. So we had a significant headwind in the segment due to cycling products coming back to their normal sales levels, which we feel are still very healthy compared to 2019 levels, but reflect the change in priorities for customers as they do other things with activities.
And the other factor is the advanced wearables within the segment are the products that compete in the most active area of the market against the biggest players. So the competitive factors there are certainly higher. The promotional considerations are more nuanced. And so consequently, there's definitely some market and market share considerations in that product line because they're the hardest market really to compete in, in terms of the overall space there.
So that's how I would frame those things. In terms of what we're doing going forward? Again, there's probably two factors for Fitness, I would say, are important. One is that we see the cycling market stabilizing. So that shouldn't be a factor going forward as we comp against those declines from last year.
And then secondarily, we have a very active product road map for the year with some really exciting product releases. And so we always know we benefit from those new product introductions.
Great. That's really helpful. And I guess maybe a second one is in your prepared remarks, you just highlighted a number of what I think of as very interesting either approvals or wins in the aviation business during the quarter. Kind of similar to -- I don't -- I'm not asking you to do the same for these types of wins as you did with the Auto OEM business.
But can you just help us maybe understand like when and by how much some of these approvals or wins can actually translate into P&L contribution? Meaning, like are they material to the model in 2023. Is this -- you get approval today and this becomes a driver in a few years? Any way to just help us understand the importance of these wins in the context of the P&L would be helpful?
Yes. I think generally, our philosophy about when we make announcements about progress in -- with various approvals or new product launches, we, first and foremost, make sure that those announcements are material to the revenue that we'll start to realize right away. So we hardly ever announced something that's years and years in advance.
There's some minor exceptions to that. But for the most part, every announcement we make is meaningful to the ongoing revenue stream. So the aviation programs with the approval of the G5000 and the XLS and also the GI275 is revenue we're starting to generate now.
Our next question comes from Ivan Feinseth of Tigress Financial.
Congratulations on the great aviation OEM wins. Can you go into some product -- new product introduction detail as far as kind of the categories and the types of products where we could see going forward this year?
Well, good morning Ivan, I can't share details on the specific products. But as we mentioned, we have an active road map across all of our segments. This is our strategic focus is to drive revenue through new product introductions, and so we have a very active year planned.
Last year was a great year, too. which rebounded a lot from kind of the pandemic dip that we saw in some introductions, but 2023 should also be a very great year for introductions.
Congratulations on the announcement of working with Qualcomm on the SOS and the satellite messaging program. Is that -- could we see some more expansion in the OEM automotive market that incorporates some of that and further work with Qualcomm and their Snapdragon Ride stack?
Well, Qualcomm is a significant partner of ours in the Auto OEM segment for our platforms. But the SOS activity with them is really focused more on mobile phones and so they're somewhat different, but we do see that as an interesting new avenue to utilize our in-reach response center and leverage the capability we have in coordinating rescues and responses to remote concerns that customers have for a long time now.
One more question. On the growth in online sales, what do you see as the driver of that? Are you just giving a lot of people who have joined the Garmin ecosystem buying more products and just going direct? Or is it from some of the effectiveness of digital advertising that's driving traffic to your website?
Yes, I would say there's really two factors that have influenced the growth in our direct sales channel. One is the underlying subscription business that goes along with things like InReach and many other categories that we have driving subscription revenue for the company.
The other is really, frankly, the retail situation with our products out at third-party retailers. As I mentioned, many of them were focused on inventory control. And consequently, I think in some cases, probably undershot the amount of inventory they needed to satisfy demand. And so we saw a big uptick in our garmin.com sales because people were looking for products and able to find it on our website.
At this time, I would now like to turn the call back to Teri Seck for closing remarks.
Thank you, everyone. As always, Doug and I are available for callbacks throughout the day, and we hope you have a wonderful day. Bye.
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