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Ladies and gentlemen, thank you for standing by, and welcome to the iHeartMedia Q4 2023 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions]. As a reminder, today's call is being recorded. I will now hand today's call over to Mike McGuinness, Head of Investor Relations. Please go ahead, sir.
Good morning, everyone, and thank you for taking the time to join us for our fourth quarter 2023 earnings call. Joining me for today's discussion are Bob Pittman, our Chairman and CEO; and Rich Bressler, our President, COO, and CFO. At the conclusion of our prepared remarks, management will take your questions. In addition to our press release, we have an earnings presentation available on our website that you can use to follow along with our remarks. Please note that this call may include forward-looking statements regarding our financial performance and operating results. These statements are based on management's current expectations, and actual results could differ from what is stated as a result of certain factors identified on today's call and in the company's SEC filings.Additionally, during this call, we will refer to certain non-GAAP financial measures. Reconciliations between GAAP and non-GAAP financial measures are included in our earnings release, earnings presentation, and our SEC filings, which are available in the Investor Relations section of our website. And now I'll turn the call over to Bob.
Thanks, Mike, and good morning, everyone. We're pleased to report that our fourth quarter 2023 results were in line with our previously provided adjusted EBITDA and revenue guidance ranges. Before I take you through the fourth quarter highlights, I want to share some thoughts on the year we've just had. While the advertising marketplace ended up being more uncertain than we had originally anticipated when we began the year, we navigated that ad environment, and at the same time, continue to make important strides in the initiatives that are critical to our longer-term success, including substantial progress in developing our proprietary technology platform to enhance our advertising business, which will unlock programmatic and automated trading revenue for our broadcast inventory. The application of AI to translate our podcast content, enabling cost-effective international expansion into non-English language markets, and continuing to extend our audience leadership position beyond just AM/FM and onto new devices and platforms. At the same time, we continue to look at our cost base and have built a culture within the organization that is relentless in driving efficiencies. And of course, we have a new tool to use to fuel that, which is AI.Now let me take you through some of the key financial results of the quarter. In the fourth quarter, we generated adjusted EBITDA of $208 million, within the guidance range, we provided of $205 million to $215 million. Our consolidated revenues for the quarter were down 5.2% compared to the prior year quarter, a little better than the guidance we provided of down high single digits. Excluding the impact of political, our consolidated revenues were flat, and we generated $142 million of free cash flow. Turning now to our individual operating segments. The Digital Audio Group generated fourth quarter revenues of $318 million, up 5.5% versus prior year, and now represents approximately 30% of the company's total revenue. And for the full year, the Digital Audio Group generated over $1 billion of revenue. For the quarter, the Digital Audio Group generated adjusted EBITDA of $117 million, up 17.3% versus prior year, and the Digital Audio Group's adjusted EBITDA margins were 37%, up from 33% in Q4 2022. This was the highest margin we've ever achieved in a quarter for the Digital Audio Group. And I would note that for the full year, this was the Digital Audio Group's best adjusted EBITDA and adjusted EBITDA margin as well, at approximately $350 million of adjusted EBITDA with a margin of 33%.Within the Digital Audio Group, our podcast revenues grew 16.6% versus prior year. Podcasting continues to be the hottest new consumer medium. And as we are the industry leader, it remains a strong growth engine for the company. Additionally, our financial discipline is paid off as our podcasting EBITDA margins continue to be accretive to our total company EBITDA margins. In December, iHeart was once again ranked the #1 podcast publisher in the U.S. with more monthly downloads than the next 2 largest podcast publishers combined according to Podtrac. Our leadership position in podcasting is in part the result of the power of our broadcast radio assets, which we have used to build new lines of business for the company, starting out with the iHeartRadio app over 10 years ago, our marquee live events business, including the iHeartRadio Jingle Ball Tour and most recently with podcasting. In addition to our industry-leading podcast business, we also have the #1 streaming digital radio service, which has 5x the listening of our closest competitor. We have the largest social footprint of any audio service by a factor of 7, and we operate 3,000 national and local websites that reach more than 120 million people in the United States each month, all of which represent additional opportunities for our advertising partners to interact with our highly engaged consumer base and provide additional revenue growth for the company.Turning now to the Multiplatform Group, which includes our broadcast radio, networks, and events businesses. In the fourth quarter, revenues were $684 million, down 6.7% versus prior year, and down 3.2%, excluding the impact of political advertising. Adjusted EBITDA was $142 million, down 38.5% versus prior year. And as a reminder, we're comparing this performance to Q4 2022, which benefited significantly from the impact of record political advertising spend for nonpresidential election year. As we look to the year ahead, we see 2024 as a recovery year, and we expect to return to growth mode, which will benefit all of our assets with a disproportionate adjusted EBITDA benefit to our Multiplatform Group and broadcast radio assets because of the higher operating leverage in that segment. We expect to see our Multiplatform Group performance improve quarter-by-quarter throughout the year. And of course, as 2024 is a presidential election year, we expect to see a material benefit from political advertising in the back half of the year as well. And looking at our Digital Audio Group, we're excited about the growth of the overall digital audio TAM as well as our own growth within it. And now I'll turn it over to Rich.
Thank you, Bob. As I take you through our results, you'll notice that, as Bob mentioned, our fourth quarter 2023 results were in line with our previously provided adjusted EBITDA and revenue guidance ranges. Our Q4 2023 consolidated revenues were down 5.2% year-over-year, a little better than the guidance we provided of down high single digits. Excluding the impact of political, our consolidated revenues were flat. Our consolidated direct operating expenses increased 0.4% for the quarter. This small increase was primarily driven by higher broadcast content fees and higher variable content costs, resulting from an increase in digital segment revenue, including profit sharing cost and production costs, but somewhat mitigated by lower third-party digital costs and reduced compensation expense as a result of our ongoing cost savings initiatives. Our consolidated SG&A expenses increased 8.5% for the quarter, primarily driven by increased trade and border marketing expense associated with the promotion of our events business in the quarter, including the streaming of our iHeartRadio music festival moving to Hulu, as well as increased variable bonus expense, which we stated in our last quarter's call when discussing our Q4 guidance. These increases were partially offset by expense reductions driven by our ongoing cost savings initiatives.We generated fourth quarter GAAP operating income of $79.8 million compared to $172.8 million in the prior year quarter. Our fourth quarter adjusted EBITDA was $208 million compared to $316 million in the prior year quarter, which, as a reminder, was an election year and within the guidance range we provided of $205 million to $215 million. Turning now to the performance of our operating segments. And as a reminder, there are slides in the earnings presentation on our segment performances. In the fourth quarter, the Digital Audio Group's revenues were $318 million, up 5.5% year-over-year, and they comprised approximately 30% of our fourth quarter consolidated revenues.The Digital Audio Group's adjusted EBITDA was $117 million, up 17.3% year-over-year, and our Q4 margins were 36.7%, a year-over-year increase of 370 basis points. Within the Digital Audio Group, our podcasting revenues, which grew 16.6% year-over-year and our non-podcasting digital revenues, which declined 1.1% year-over-year. The Multiplatform Group's revenues were $684 million, down 6.7% year-over-year or down 3.2%, excluding the impact of political. Adjusted EBITDA was $142 million, down 38.5% year-over-year. The Multiplatform Group's adjusted EBITDA margins were 20.7%. The Multiplatform Group's fourth quarter margins were primarily impacted by year-over-year increases in trade and border marketing expenses, as I mentioned previously, as well as increases to certain programming fees and bad debt expenses, which were partially offset by the previously announced ongoing cost reduction programs.To take a step back, as you can see from the results in this quarter, we've continued to build out a successful and high-growth digital business, which for the full year 2023, generate over $1 billion of revenue with a 33% adjusted EBITDA margin. What might not be as apparent is that as part of our relentless focus on efficiencies, we've been reallocating capital from our lower growth Multiplatform Group to feed our high-growth Digital Audio Group. In fact, since 2019, we have actually reduced our Multiplatform Group expenses by approximately 7%, which has, in part, helped us to fund the growth of our Digital Audio Group, whose adjusted EBITDA grew by approximately 270% over that same time period. And as digital has a higher growth rate than our Multiplatform Group, the adjusted EBITDA of the Digital Audio Group in Q4 2023 is now approximately 80% as large as the Multiplatform Group's adjusted EBITDA, up from 11% in Q4 2019.Turning to the Audio & Media Services Group, revenues were $68 million, down approximately 28.6% year-over-year, and adjusted EBITDA was $21 million, down from $45 million in the prior year. Excluding the impact of political in the prior year quarter, the Audio & Media Services Group's revenues were down 5.2%. And as a reminder, the Audio & Media Services Group also includes television revenues, which has greater year-to-year peaks and troughs due to the impact of political advertising. At quarter end, we had approximately $4.9 billion of net debt outstanding, and our total liquidity was $772 million, which includes a cash balance of $346 million. Our quarter ending net debt to adjusted EBITDA ratio was 7x. And in 2024, we expect to make progress towards our long-term goal of a net debt-to-adjusted EBITDA ratio of approximately 4x. As highlighted on past calls, we have no material maintenance covenants and no debt maturities until May 2026. We continue to be opportunistic in responding to market developments and opportunities surrounding our capital structure.In Q4, we repurchased $15 million of the principal balance of our 8.38%Â Senior Unsecured Notes (sic) [ 8.375%Â Senior Unsecured Notes ] at a meaningful discount to their par value, generating both earnings and free cash flow accretion. This brings our total repurchase of these notes to $534 million, reducing the outstanding amount from $1.45 billion to approximately $916 million and results in aggregate annualized interest savings of approximately $45 million. In the fourth quarter, we generated $142 million of free cash flow. Turning now to our outlook for Q1. The first quarter got off to a slow start with January revenue down 8% year-over-year. However, we are seeing momentum in February and March, which are both pacing up low single digits, and we are now currently pacing slightly better than down 1% for the quarter, and we expect our Q1 2024 revenues to be flat to down 2% year-over-year. And we are seeing that momentum continuing into Q2, which is pacing up low single digits as well. So we see this trajectory as further validation that January was an anomaly and a positive sign for us as we progress throughout the year. We expect to generate first quarter adjusted EBITDA in the range of $100 million to $110 million compared to $93 million in the prior year quarter.Turning to the individual segments for Q1. We expect the Digital Audio Group revenues to be up mid-single digits. We expect the Multiplatform Group's revenue to be down mid-single digits, and we expect the Audio & Media Services Group revenue to be up approximately 10%. In terms of free cash flow, as a reminder, Q1 is always our lowest free cash flow quarter of the year. And in Q1 2023, we generated negative free cash flow before returning to positive free cash flow generation in all subsequent quarters. Turning to some of the items affecting our full year free cash flow. We expect our cash taxes to be approximately 10% of adjusted EBITDA in 2024. Our estimate of full year 2021 capital expenditures is expected to be approximately $100 million. Cash restructuring expenses will be approximately $50 million. While not included in free cash flow calculation, in February 2024, we received $101 million of cash proceeds from our equity stake in the sale of BMI.As Bob mentioned, we expect 2024 to be back in growth mode as we continue to see signs of improvement throughout our business and the broader advertising marketplace. And as a reminder, during the last presidential election, we generated $167 million of political revenue. So in combination with our ongoing efficiency efforts and given the power of technology now at our disposal, we expect to see a significant year-over-year improvement in our adjusted EBITDA performance. And finally, on behalf of our entire management team, Bob and I want to thank our team members who work to deliver for their communities and for iHeart every single day. Now we'll turn it over to the operator to take your questions. Thank you.
Thank you. [Operator Instructions]. Your first question is from the line of Jessica Reif with BoA Securities (sic) [ BofA Securities ].
A couple of questions on podcasting. Can you talk about like just the overall industry, what you're seeing in terms of growth, some of the implications of changes in competitors' strategies? And what do you think your share is now? And then I have another question.
Well, thanks, Jessica. Look, I think, podcasting, by almost any measurement, and there are a number of them out there, show it to be the biggest growth vector in the media business today, and we don't see any sign that it's subsiding. As we've said very early on, we think it's a really -- a clear adjacent business to radio. Some would argue it's sort of radio on demand, with radio like programming that's available on demand. And I think the marketplace has gotten a lot more rational. I think people who have ideas about subscriptions, about pay, about exclusivity, about paying tons of money for people and hopes that, one day, it would be profitable, have all sort of fallen by the wayside, and we've gotten back to very clear basics which is obviously helpful to us because it turns into a rational marketplace in terms of dealing with both talent and dealing with advertisers. The podcast sector continues to have superior CPMs, premium CPMs, it, by most measurements, garners the most attention. The podcast hosts are trusted. It's sort of every metric you click off, Jessica, is sort of this wonderful superior metric. And so I think that's sort of the way we look at the marketplace. In terms of share, it's hard to understand. I think it's hard to get the true denominator on it. But I think people have said we're sort of 20% share in the marketplace. That's -- if you take some of the numbers, that's sort of where it works out, obviously, in terms of profitability, we're a lot more than that.
Yes, Jess. I just want a couple of quick things and then go to your next question. By the way, in the investor deck, what's interesting, not just about us, but we have a slide in there that employ people to that, it shows them the scale of podcasting that makes up more than 2x in terms of time spent. It's double the amount of the ad streaming music services. So in terms of its breadth out there, not just ourselves. The other thing I would say is think about podcasting, all the people that kind of predict advertising revenue talk about the pool of podcasting dollars. Most estimate that was about, I don't know, $1.8 billion, $2 billion for U.S. dollars last year. People are talking about it going to $4 billion, $5 billion, $6 billion, whether you go 3 years out, 4 years out, 5 years out, to Bob's point. So I don't think there's any debate about the TAM growing in terms of podcasting and the other -- which I think tells you that we really are, even with all of our success and financial success, that we're in the early days. And one of the things I always -- that kind of point to what's interesting is that really big advertisers just started to come to podcasting a couple of years ago. And the reason why that's so important is because big advertisers, to state the obvious, but I think it's important to really bring big dollars.And just finally, I'd say, it does start with an audience, not just the size but level of engagement. And when you look at podcasting, and, Jess, you've been doing this a long time like we have, it's the most engaged medium any of us have ever seen. I think the number is something like 85% of every podcast that started is listened to all the way through. So if you make that connection, it is no surprise about the growth in podcasting revenue because of the effectiveness with advertisers.
I would add one more thing, Jessica, just on the future, that as a reminder, we've been building out the ad tech platform with the data and analytics, which will allow us, and it's obviously one of the advantages of having such a strong hand in podcasting, that if someone finds an audience they really like, that's really engaged, is very important to them, we'll be able to find that audience in broadcast radio at greater scale and add it to the podcast, our reach, of whatever they're doing. So for us, it promises to extend the power of podcasting directly into our broadcast radio as well.
Great. And then the follow-up is just on advertising, I mean, you guys seem relatively optimistic as the year progresses. So can you just give us maybe a little deeper dive on what you're seeing in the marketplace in terms of what strength or weakness in certain categories? And then, Rich, just one last follow-up. You reiterated your goal of 4x leverage, but what do you think the time frame is to get there?
Well, if I can jump in on the advertising question, Jessica. We think advertising is strengthening, we called it last year, we thought this year would be the recovery year. We're seeing that January was a little slow, but it's picked up in February and March and seeing it in to -- in the second quarter. So we're optimistic that we're seeing that, and that will be a beneficiary of it.
Yes. And in terms of -- excuse me -- in terms of leverage ratio, we haven't given a specific time frame. Look, we do expect to make significant progress this year towards getting to 4x and which has also helped, and we highlighted in the release about the sale of our equity interest in BMI, we received approximately $100 million, $101 million to that. So when you look at our asset base and our performance, this company continues to be a great generation -- generator, excuse me, of free cash flow, and we'll continue to focus on the generation of free cash flow.
Your next question is from the line of Steven Cahall with Wells Fargo.
So first, just on the advertising inflection from down 8% in January to pacing up low single digits February, March. Wondering if there's particular areas that you can point to that's driving that, whether it's national improving, whether it's particular categories coming back to the market that you hadn't seen. And just to clarify, I want to make sure that those comments are all kind of excluding any impact from political so their underlying market, if that's correct. And then I have a couple of follow-ups.
Sure. Look, I think we're seeing, across the board, seeing a strengthening of advertising. Obviously, some groups of advertisers will be stronger than others. But as a reminder, we have no category that's more than 5% of our ad revenue. So we're pretty diverse in terms of our exposure to categories. And I think, again, for whatever reason, and I think listening to others, you heard it in the marketplace, that January just start off a little slow. There can be a lot of external variables that do stuff. It's the slowest month of the year. But as the year picked up in February, people are here. And I think in our discussions with advertisers, I think everybody is looking for growth out of their business and growth is driven by advertising.
Yes. Steve, it's Rich. The only other thing I might add is we don't -- Bob mentioned there in terms of categories also as a reminder, we have no individual advertiser that's more than 2% overall. And we also comment that I think we see -- we expect this growth even to continue into Q2 as we look to go forward on political, just as a reminder, there's some political dollars in Q1, but they are very small. They're immaterial to the overall company. I think Bob stated in his remarks that we expect this to be a robust political year. But that's really going to manifest itself in Q3 and Q4, as you expect.
Great. And then just on digital ex podcast, I think it was flat in '23. It was down a bit in Q4. Could you just help us understand what the trends are there? Is there continued pricing pressure there? Are you seeing any engagement issues on your ad-supported music platforms because we've seen a lot of growth in things like TikTok. So we'd just love to understand the trends in digital ex podcast.
One point I would make is that last year, we talked some about rebalancing the mix of app products going for profitability. And I think you've seen that come through in the margin of our digital business in this quarter.
Yes. And the other thing I would say, look, we had, just as a reminder, in digital ex podcasting, which obviously, we think, continues to be a great growth engine for us. We had a tough comp last year because we were still dealing with a significant amount of coded money last year when you look at that, we looked at comparison. So you kind of, again, I'm not a big person about, "Okay, you take this out, and you take that out, look over here what it could grow." But I do think it's kind of worth calling that out. And just, by the way, we're back here to help ourself in terms of we look at our asset base and you mentioned TikTok, just as a reminder, in terms of our reach and level of engagement, we reached over 90%, which has been the resiliency, and TikTok is somewhere kind of in the mid-30% overall in terms of reach of the country. So I think people always have to remember in terms of our reach, in terms of reach of American, in terms of consumers, and our level of engagement, the unique asset we have as a company continues to be that, and just to bring a full circle, Bob commented for a second on our technology, but just as a reminder, I think it was in response to the podcasting question with Jessica. But we've got the ability, even on our broadcast inventory to do everything, any of the big head digital players can do what we do at one to cohort, [indiscernible], many, which is obviously the way the world is going away from 1 to 1.
And then just lastly, you have a lot of maturities in '26, and then a couple more walls in '27 and '28. What's the timing when you start to engage in those discussions? I know this is a growth year. You'll, based on consensus, deleverage with free cash flow, you'll generate a lot more EBITDA, but you'll still probably be entering those discussions at a higher level of leverage than your target. So how do we just kind of think about risk and opportunity there?
Well, Steve, I don't think this will surprise you. I'm not going to comment on anything specific. But safe to say, and you reiterate, first and foremost, continuing to execute the generation of significant free cash flow. And we are focused on our maturities, and we're evaluating all of them, and we continue to focus on our refinancing of the balance sheet, as you would expect. But our objectives haven't changed at all, and our focus has not changed.
Your next question is from the line of Ben Swinburne with Morgan Stanley.
Rich, how are you thinking about the expense trends in '24? Any color on kind of expense growth or how you're thinking about margins? I assume you should get some nice margin expansion given the political year. And then I just wanted to clarify on the restructuring. You mentioned $50 million. Is that cash tied to last year's restructuring activity? Or are there additional cost actions that you're announcing today that are taking place in 2024? And then I had just [indiscernible].
Thanks, Ben. So let me -- maybe not exactly [indiscernible] take your last one first. No, we just, again, continuing to want to provide transparency, just giving an estimate of what we think as you look into '24, and we're not announcing any new cash -- new cost, excuse me, programs today. But I think if you go back over the last couple of years, the rigor we apply both in terms of our cost programs, efficiencies, I think in the beginning of Bob's opening remarks, he talked about that, talked about taking advantage of AI as we go forward on technology. To be quite frank, I think it's called AI -- it's obviously called -- everybody uses the words AI today. But if you look at our track history over the last 2, 3, 4 years, we've continued to look at our company and rigorously look at efficiencies. And today, I really would focus people on, in terms of our remarks, that if you look at what we did with the Multiplatform Group since 2019, we've actually reduced our overall expense base by 7%. And we -- and what we've done with that is 2 things. We've invested in terms of our higher growth businesses on the digital side, including podcasting. I think the number we gave is EBITDA is up 170% -- I'm sorry, 270%, I apologize, over that period of time. And I'll just remind us, we said, and we've generated a lot of free cash flow during that period of time.And just to be clear, we believe Multiplatform is a growth business. It's not -- we don't believe it's as high growth as the digital business, but we expect -- we've said this before, Multiplatform to get back to low single-digit growth. And again, to reiterate and state the obvious, it's a great free cash flow business. And if you look into 2024, I would just remind us, political is our highest margin EBITDA business in a company that has a lot of high margin EBITDA business. And it's one of the great advertising categories where we get the cash upfront in terms of political.
Got it. Okay. That's very helpful. And then I just was curious, you guys gave some helpful cash tax guidance as well for the year. There's a lot of stuff happening in Congress or maybe not happening, but potentially happening around tax changes. I'm just wondering if you have any advice for us beyond '24 on thinking about cash tax rates for iHeart.
No. I mean, look, we -- I think the advice we've said is about 10% of EBITDA and cash taxes. We're all aware of the various efforts going on, but that assumes no changes that we've all been reading about and any of the proposed changes, potential changes out there, which at least some of the potential changes could impact us very favorably, but we have not assumed that at this point.
Got it. Okay.
Your next question is from the line of Jim Goss with Barrington Research.
It was encouraging to see your conference in the growth in the Digital Audio Group continuing through the year. Is this -- are you thinking this is not just a 1-year issue, but that's a steady trend that you feel will go on for several years or beyond? And you also drew attention to the improvement in the margin for that sector. I'm wondering if you have any thoughts on what the upside might be in the margin ultimately, and as AI driving some of those gain potential?
Let me hit the first part of that, and I'll let Rich take the other, is we see the digital TAM continuing to expand, and we are able to participate in it through our Digital Audio Group. And we also think that we are probably expanding our growth within that as well. And obviously, adding the technology to our broadcast radio inventory, our strategy is to get that into the digital TAM, too, so that, eventually, the broadcast radio inventory, it benefits from the growth of digital overall.
Yes. And I'm sorry, Jim. Your second question, second part?
And just the drivers of the margin improvement and what the upside -- did you have some thought in the margin in mind?
Well, look, we've always -- I apologize for asking you to repeat it. Look, we've always talked about to think about the digital TAM on margin when you model out as kind of 35% EBITDA business. And I think, as you look at our numbers and the data, we continue to make great progress towards that. So -- and back on your cost and AI, a little bit like a bigger comment is on the previous questions and Ben's question. Cost and efficiency and that constant rigor is something we continue to do and look to technology to help take advantage of it. And again, I think, for the first time, really just trying to put in context and demonstrate and put some real data around it when we mentioned about the expense reduction of the Multiplatform Group, which, again, doesn't take away from our view that it will return to a growth engine. But in terms of the rigorous allocation of capital that we've been allocating it more capital to our highest growth areas. So other than saying I expect us to get to that 35% EBITDA margin on an annual basis, but for the Digital Audio Group, I wouldn't comment any further.
Okay. And maybe lastly, with your core broadcasting business, it's essentially becoming almost a supportive element to the growth in the digital businesses, it would seem, although you did talk about the social media, and the websites, and the other supportive elements within broadcast. I wonder if you could talk about the role you envision with the broadcast business.
Sure. Look, at the heart of it, we have this incredible and unique reach. We reach 90% of Americans with our AM/FM broadcast business, our assets. That's higher than Facebook and Google. It's double -- more than double the broadcast network, TV networks, and no one in the digital audio space comes close. So that is a real advantage we have. We reach consumers. And if you go to the fundamentals of marketing, the basic marketing is, the more people I can tell my message to, the more business I'll have because a certain percentage of everyone I tell will turn to a customer. So we know that's valuable.The problem with broadcast radio has not been the consumer reach, has not been the consumer, it has been how we're selling our advertising. And we have -- are developing the technology platform so that the advertisers who are looking for that inventory to look like digital inventory will have the platform that allows that to happen. We think that's the major benefit to us in broadcast radio. So broadcast radio doing extraordinarily well with the consumer and has a huge upside opportunity in our mind for advertising sales because of, one, that reach, and two, our ability to serve that reach, as Rich talked earlier, being able to provide that same kind of reach to specific cohorts, not just Nielsen audiences.
Your next question is from the line of Stephen Laszczyk with Goldman Sachs.
Maybe one on political, and then one on podcasting. I guess, first for Bob, can you talk a little bit more about what you're seeing in terms of the adoption of political advertising on podcasting, how big of an opportunity do you think it is this year? And is this something you think the campaigns are looking at as incremental or a mix shift within their budget for audio as a whole? And then I also think you called out the opportunity for podcasting in non-English markets. Just curious if you could spend a little time talking about the tech stack and the pieces that you brought together on that side and where you're at in terms of the supply-demand funnels in those markets and when you think you could start seeing that become a meaningful contributor to revenue for podcasting.
Well, let me start with political. We think that, of course, the biggest opportunity is probably broadcast radio for political. As TV's reach has declined, the candidates have to -- and the people with issues have to reach the voters. And we have the ability to do that. Now the political advertisers look very closely at which cohorts, which groups of people. And now with the data and analytics we have available, we're able to serve that need. So we think that helps us substantial with political this year. The other thing to remember is that only 6% of voters say, "No one influences me." That means 94% of the people are influenced by somebody else, people in their household, their coworkers, people at the gym, religious leaders, et cetera. So when you're looking at targeting, and I think they've all recognized this, if you target just the voter, you're not targeting the -- and not reaching the people who are influencing them. The great news about broadcast radio is if they buy a cohort on broadcast radio that's their target, everybody else basically hears the message as well. So the people influencing them will be -- will have the message and hopefully, can influence that voter. So we see that's very important. You're right about podcasting. Clearly, with the impact of political and podcasting, there is opportunity there, and that probably would be a big growth area for podcasting this year as well.
And was something on -- you want to talk about translation?
The non-English opportunity in podcasting.
We have been experimenting, it's getting better, not quite to the level we need it to be to say, "Let's roll it out," but it's making fast-pace gains in terms of the quality, and we anticipate, probably in this year, that we'll get stuff of that quality, how quickly we'll be able to monetize it and get it out there, I don't think we have any projections yet, but we'll know a lot more about probably the next couple of earnings calls.
By the way, it is just as I know, one of the areas when people -- when you look at AI that, it really is efficient to use AI to help on that translation. That again, as Bob said, I wouldn't change your numbers this year forward. It's not going to -- it's not significant, but it is another that we benefit from AI.
It is uneconomic to do it manually because there's so many episodes or so many podcasts, there's so many languages, and AI is really the solution.
Got it.
Well, first of all, on behalf of Bob, myself, and [indiscernible] the entire management team and everybody at iHeart, really appreciate everybody taking the time to listen to the iHeart story, and we're here for any follow-up questions. Thank you, again.
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