Joann Inc
NASDAQ:JOAN
Earnings Call Analysis
Q3-2024 Analysis
Joann Inc
The company has seen commendable third-quarter results which led to an enhanced full-year outlook on the top line. The company's diligent and agile approach to retail fundamentals, backed by data analytics, has yielded success in core categories and over-delivered on cost-savings. Despite a challenging retail environment, their focus on controlling internal factors and delivering superior customer experiences both in-store and online, has stabilized the business and optimized expense structures.
The e-commerce segment stood out in its performance, recording a double-digit improvement from the previous year, demonstrating the company's ability to adapt and capitalize on market trends quickly. The use of an omnichannel fulfillment center is also anticipated to lower fulfillment costs and further enhance this channel's growth.
The company has managed to attract and retain customers, as evidenced by increases in customer counts and positive transaction growth. However, there has been pressure on the size of customer baskets and the trend towards purchasing based on immediate project needs rather than stocking up.
The total sales were $539.8 million, a 4.1% decrease compared to the prior year. However, adjusted for the timing of Halloween merchandise, the figures were in line with the company's expectations. The strategic shift includes balancing brand offerings with private labels in winning categories like needle arts and capturing social media-driven trends such as Tino blankets.
The company has progressed in reducing costs through strategic initiatives such as renegotiated freight agreements and vendor price concessions, which are expected to surpass initial targets, with SG&A and supply chain areas seeing the most gains. There has also been a restructuring to better align corporate expenses with pre-pandemic revenue levels.
With confidence in its strategic direction and cost initiatives, the company has adjusted its financial outlook. Net sales for fiscal 2024 are expected to be down between 1% and 2%, with an enhanced Focus, Simplify, and Grow initiative allowing for improved free cash flow, targeted between $115 million and $135 million. Full-year adjusted EBITDA is maintained at $85 million to $95 million.
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Hello, and welcome to the JOANN Third Quarter Fiscal 2024 Earnings Conference Call. [Operator Instructions]. Please note this event is being recorded. I'd like to remind everyone that comments made today may include forward-looking statements, which are subject to significant risks and uncertainties that could cause the company's actual results to differ materially from management's current expectations. These safe speak as of today, and the company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events, new information or future circumstances, please review the cautionary statements and risk factors contained in the company's earnings press release and the recent filings with the SEC. During the call today, management may refer to certain non-GAAP financial measures. A reconciliation between GAAP and non-GAAP financial measures can be found in the company's earnings press release, which was filed today with the SEC and posted to the Investor Relations section of JOANN's website at investors.joann.com.
On the call today from JOANN are the co-leaders of the interim Office of the CEO; Chris DiTullio, Executive Vice President and Chief Customer Officer; and Scott Sekella, Executive Vice President and Chief Financial Officer. During the question-and-answer portion of the call, we will also be joined by Rob Wills, Executive Vice President and Chief Merchant for JOANN. I will now turn the call over to Chris for his prepared remarks. Please go ahead.
Good afternoon, and thank you for joining us today. To start, we are pleased with our third quarter results and importantly, have increased our top line full year outlook. Our third quarter appeared to focus on operational retail fundamentals with an agile, data-driven approach helping us to win in our core categories, while over-delivering on the implementation and execution of our Focus, Simplify and Grow cost-savings initiative. This has enabled us to stabilize the overall business rightsize our expense structure and capitalize on trending growth areas. With continued progress in another quarter of strong execution against our strategic priorities, we were able to deliver these results despite what remains a dynamic and challenging consumer and discretionary retail environment. We remain focused on controlling what we can control. while maximizing our opportunities in this market and delivering a great customer experience, both in-store and digitally.
Also during the quarter, supported by the use of advanced data analytics and in conjunction with our sequentially improving average unit costs, we actioned a strategy to selectively pulse promotions on a close to real-time basis to drive shopper conversion and maximize gross profit dollars. With this nimble approach, we are making great progress on delivering the right pricing strategies to drive shopper conversion and have a high degree of confidence that we will continue to further optimize average unit retails as our AUCs are expected to be flat to slightly down in Q4 before turning -- fully turning to a tailwind in fiscal 2025. In fact, our average unit costs turned favorable in October and are significantly improved on a new -- on our new inventory purchases. Our e-commerce performance was a quarter standout, driving double-digit improvement year-over-year. Anchored on our region react business approach, we identified customer experience and site performance opportunities and swiftly implemented enhancements that resulted in an immediate uptick in shopper conversion.
We have also made great progress on delivering a better and faster overall online experience setting the stage for continued growth in this important channel. As we look to continue to grow our e-commerce business, we are also working on a number of initiatives to drive gross profit dollars, including further work we are doing to optimize operations and utilization of our West Jefferson Ohio Omnichannel Fulfillment Center. The expanded use of the omnichannel fulfillment center will not only lower order fulfillment costs, but will also lead to an overall improved customer experience. We are fast tracking these efforts and look forward to updating you on our progress on future calls. And finally, we continue to successfully engage with our core customers, registering increases in our customer counts. In fact, we saw more of our known customers shop in the quarter versus last year, resulting in positive transaction growth from this customer cohort, signaling strength in our enthusiast base.
While we are pleased with this increased engagement, as you have heard from other retailers, we are also experiencing some basket pressure by way of fewer items per transaction and are seeing customers shopping closer to their project needs versus stocking up and adding to their Stash as in years prior. That said, and importantly, these customers are shopping with us frequently and converting well, validating that the JOANN brand positioning is strong, and our assortments are resonating. Although there is much work ahead of us, and we remain cautious due to continued uncertainty in the broader retail environment, the strategic shifts we have implemented this year, combined with our ongoing cost reduction strategies and the strong engagement over Black Friday week, give us confidence to increase our full year top line outlook while maintaining our bottom line outlook. Now I'll briefly review the highlights of our third quarter performance. Total sales were $539.8 million, down 4.1% versus the prior year period, which includes a 70 basis point headwind from the strategic pull forward of our Halloween assortment we discussed in the second quarter while also providing a margin benefit in the period.
Importantly, normalized for the Halloween shift, third quarter total sales were essentially in line with second quarter trend when you adjust for the category pull forward in both quarters. With that in mind, we see this as a clear signal the business is stabilizing. For the full season, our largely owned brand Halloween assortment performance was strong, registering double-digit year-over-year growth with higher realized margins, validating the success of our Read and React business approach. Notwithstanding the continued strong category performance, we see opportunity to grow this business even further next year. Expanding on our category performance for the quarter, we are winning in our core categories, which have a strong correlation to our broader business. For example, we saw a notable double-digit strength across needle arts, fleece and selling technology. In needle Arts we saw broad demand across both our yarn and stitch categories, fueled by our strategic decision to balance our best-in-class national brand while also offering a great value with broad selection of our owned private brands.
With regards to fleece, our strong performance was buoyed by the social media trend of Tino blankets, which emerged in -- in early Q3. While this is typically one of our highest volume fabric categories in the fall and winter months with our core customer, we are seeing great engagement from new and younger shoppers coming to JOANN for their fleece tie blanket supplies. To capitalize on this trend, we went live in November with a new and disruptive social media campaign, #GivingKnotty, knotty, on TikTok and Instagram. This campaign targets the under 35 demo and focuses on friends, couples and families, gathering together and making tie knot blankets for special occasions in their lives. We are encouraged with our initial results and engagement from our social media followers and are seeing a positive impact both in stores and online. In selling technology, we saw the greatest gains in purchases of sub-$500 machines from new sales entering the market, a strong indication we are attracting younger sales to JOANN.
As the category leader in selling and fabric, we see this positive trend is a great indicator of overall health and strength across all generations of the sewing industry. With regards to headwinds in the quarter, as expected, due to our strategic pullback of non-Halloween seasonal merchandise, such as traditional autumn and fall-related decor and floral, we experienced a total seasonal merchandise headwind of approximately 150 basis points in the quarter. We also continue to experience persistent headwinds in our craft technology business, which for the quarter was worth approximately 100 basis points. It's important to highlight that as a result of our strategic pullback of non-Halloween seasonal inventory receipts, we saw exceptionally high sell-through rates with meaningfully improved profitability over the prior year, including contributing to reduced clearance inventory. As I mentioned earlier, our e-commerce performance was a standout in the quarter, we registered strong e-commerce growth of 11.5% over last year, a significant acceleration from our trend in the second quarter with growth of 3%.
Our e-commerce sales accounted for 13.1% of total company sales in the period, reflecting penetration expansion of 180 basis points. More specifically, to change our prior trends, we executed improvements to our site by enhancing our cart and checkout experience, resolving issues that provided the most friction to the customer purchase journey substantially improving performance speed of the site and beginning an intensive focus and edit of our product assortments, all leading to improvements in experience and shopper conversion. We also saw broad-based improved traffic with more effective marketing spend and SCO benefits from the work we've done on our core site. We continue to prioritize and identify new opportunities to improve the online experience and drive shopper conversion. And finally, as I also mentioned, we are overdelivering on the implementation and execution of our Focus, Simplify and Grow initiative, which Scott will go into further detail on. Our focus throughout all of this work is to realign our costs to our current revenue base, which has stabilized at pre-pandemic levels.
As part of this work, during the quarter, we made the difficult decision to rightsize our corporate overhead aligned to that principle and are confident in how we are allocating resources to both support and drive the business forward. Additionally, we are pleased with the results from our recently rolled out store labor initiative. We remain focused on operating as effectively and efficiently as possible, including allocating store labor to better serve customers during peak traffic periods in reducing non-value-added tasks. Our store teams are doing a great job of navigating this holiday season with new team structures and ways of working and are delivering the friendly clever Ally customer experience we promised to fulfill. With that said, I would like to take this opportunity to extend my gratitude and appreciation to our entire JOANN team. Throughout a year of great change, their unwavering dedication to helping every customer find their creative happy place is what makes JOANN truly unique and drives my confidence and excitement in our future.
Turning on to inventory. We entered the fourth quarter with very clean inventory quality with less than 5% of our total inventory in our clearance bucket. Our exposure on fashion and seasonal inventory is relatively low with basic inventory compromising approximately 60% of our total, an increase of 400 basis points to last year. Additionally, with the success of our retail pricing initiative, combined with our focus on driving core categories and our read and react business approach, unit sales velocity has accelerated nicely and allowed us to invest back into additional basic inventory to meet the increasing demand. To provide a bit of color on the current quarter, although we have many important selling days ahead of us for the holiday season, we are pleased with our trends thus far. As we all know, Black Friday and Cyber Monday are no longer single day events. And like -- many others in retail, we extended our Black Friday event to a full week in Cyber Monday ran for multiple days.
We are pleased with how we competed in this dynamic retail climate. Our customer is increasingly shopping us across both physical and digital channels, and we are seeing mobile shopping increase at higher levels than before. Our holiday floral and holiday decor assortments are resonating, and we are tracking to achieve our plans in these important categories. Broadly, the categories we saw success with in Q3 have continued to be strong in the early stages of Q4. While we continue to see pressure from the shopper on items per transaction, which does provide a headwind to the total basket, we are pleased with the transaction velocity and traffic we're driving to our stores in joann.com. Before turning to outlook, I wanted to take a moment to mention our recent corporate responsibility impact report that we published in November, which outlines JOANN's corporate responsibility results for 2023. In the report, we highlight our impact across our evergreen strategic pillars, which we take very seriously and implement across the business every day. These include creating an environment where our team members can be their authentic selves and contributed at the highest level, minimizing carbon footprint by taking action throughout JOANN and suppleperations. Powering reusability and customers to tie environmental responsibility to a greater purpose and appealing to inspiring, supporting our diverse customer base and communities. I encourage you to review the report which you can access at investors.com.
On to outlook. As we look to the final quarter of the year, we are encouraged by the progress we're seeing in the business, which is a direct result of the many strategic actions we've taken and continue to execute on. As I mentioned, we are increasing our full year top line outlook and maintaining our bottom line guidance, which Scott will elaborate on shortly. We remain keenly focused on winning in our core categories, further utilizing enhanced data-driven read and react capabilities and continued implementation and expansion of our Focus, Simplify and Grow cost reduction initiatives. In conclusion, I am proud of what we've accomplished over the past few quarters and recognize there is more to do. We have made great progress to rightsize our expense structure. We have strengthened our already profitable store base, with over 95% of our stores generating positive 4-wall cash flow. We have made tremendous strides in our e-commerce business to improve the performance and experience with the results speaking for themselves. And we are attracting and capturing younger customers at an increasing rate through social media and the growth of our selling technology business while continuing to engage our core. We will continue to work tirelessly on the many initiatives we discussed to fuel sales growth, improved profitability and drive shareholder value. With that, I hand it over to Scott to review our Q3 results and outlook in more detail. Scott?
Thanks, Chris. As Chris mentioned, we continue to execute our proactive actions to enhance our read and react capabilities in the third quarter. More specifically, our advanced data analytics and progress of our strategic initiatives continue to drive our results. As we close out the year, we remain cautious given the continued challenging retail environment, However, our consistent execution of our growth priorities and prudent management of the business gives us confidence to increase our top line full year outlook and maintain our bottom line view. Now let me turn to the third quarter results. In the third quarter, net sales totaled $539.8 million, a decline of 4.1% compared to last year with total comp sales also decreasing by 4.1%. As Chris mentioned, utilizing our read and react business approach, the strategic pull forward of our Halloween assortment in the second quarter, which was a season's success impacted our third quarter sales by approximately 70 basis points.
Read and react approach also allowed us to win in our core categories and capitalize on other marketplace opportunities. And as Chris mentioned, from a category perspective, we saw notable strength in the quarter in needle arts, fleece and selling technology. This performance is again a direct result of our data-driven approach to make sure we provide the right products prices and choices for our customers and our core customers are continuing to engage in this space in a meaningful way. The success of our strategy to selectively pulse promotions on a week-in and week-out basis, to best drive shopper conversion and maximize gross profit dollars is another great example of how we are utilizing data analytics to stay close to our consumers as we drive towards improved overall performance. Our non-Halloween seasonal category was a 150 basis point headwind to comp sales in the third quarter due to our strategic inventory reduction.
In addition, Craft technology continued to underperform and represented a headwind of 100 basis points in the quarter. Our gross profit in the third quarter was $282.1 million, an increase of 0.4 point from the third quarter of last year. The year-over-year increase was driven largely by continued improvement in import freight costs, which had a 50 basis point positive impact on our gross margin. On a cash basis, in the third quarter, we realized $16.8 million of cash benefit from lower ocean freight rates. Our gross margin was 52.3% in the third quarter, an increase of 240 basis points from the third quarter of last year. The year-over-year 240 basis point improvement was primarily driven by the previously described 450 basis point impact from continued improvement in import freight costs, a 60 basis point favorable product category mix impact driven by momentum in our core selling categories a 55 basis point benefit from improved domestic carrier freight rates and associated surcharges and a 40 basis point tailwind due to improved clearance activity.
This was all partially offset by a 210 basis point decline due to the flow-through of inflationary product cost increases, a 100 basis point decline from lower overall pricing driven by actions taken to optimize average unit retail levels. a 40 basis point decline due to increased shipping costs associated with growth in our e-commerce business and a 15 basis point decline from lower vendor allowances. Drilling down, our average unit costs were up 2.4% to the third quarter of last year, which is an improvement from what we saw in the second quarter of this year. We continue to anticipate our average unit cost comparisons to sequentially improve throughout the course of the year as we cycle these inflationary increases and, as Chris also mentioned, we expect Q4 AUCs to be flat to slightly down year-over-year. Average unit retails declined 1.2% relative to the same period last year.
Turning to expenses. Our third quarter fiscal 2024 SG&A expenses increased by 1.6% from the third quarter of last year. The primary drivers of the year-over-year SG&A increase include: severance and other upfront costs to implement our cost reduction initiatives, asset impairment and disposal expenses, inflationary pressures on labor and other costs, and we lapped a favorable general insurance reserve reduction in the prior year period. These increases were partially offset by improved operating efficiencies, including savings generated through our new store labor operating model as well as optimized corporate headcount. Favorable incentive and stock-based compensation activity and lower store preopening and closing costs. Our net loss in the third quarter was $21.6 million compared to a net loss of $17.5 million in the same period last year. Our adjusted EBITDA in the third quarter was $37.5 million compared to adjusted EBITDA of $40.2 million in the third quarter of last year.
Moving on to our balance sheet. Our cash and cash equivalents were $28.3 million at the end of the third quarter. As of October 28, 2023, it's $72.1 million of availability on our revolving credit facility. Our face value of debt, net of cash at the end of the third quarter was $1.14 billion. This reflects an increase of $9 million from the same period last year and a leverage ratio of 5.7x and as measured by net debt and finance lease obligations relative to credit facility adjusted EBITDA on a trailing 12-month basis. Our inventory at the end of the third quarter was down 9% compared to the same period last year due to the optimization of inventory receipts and the reduction in excess import freight costs. We continue to maintain low clearance inventory of less than 5% of total, leaving us well positioned to leverage our read and react capabilities to further drive the top line. During the quarter, we continued to execute against our focused Simplify and Grow cost reduction initiative.
As you are aware, we have previously identified $200 million of cost savings across supply chain product and SG&A expenses. As we implement these cost savings initiatives, we are driving meaningful cash flow improvement in fiscal year 2024 that will continue beyond this year. I am pleased to share that based on our execution to date, we are increasing this $200 million target to $225 million, with the majority of the over delivery coming in SG&A and supply chain. Drilling down, as mentioned last quarter, we finalized new agreements with our ocean freight carriers that have put us in a position to continue to experience tailwinds and will have us over-deliver on the targeted $100 million of supply chain cost reductions. We also continue to execute our broad-based initiative to reduce product costs across our business. A significant number of our domestic and import vendors have already agreed to price concessions, and we continue to expand the work into all of our product categories giving us confidence we can deliver the target of $60 million of product cost reductions.
Additionally, in the third quarter, we made meaningful progress on implementing SG&A reductions and building efficiencies across our organization. First, we are very pleased with the rollout of our store labor initiative that was implemented at the beginning of Q3. Similar to what we experienced during the pilot of this initiative, in addition to reduced costs, we are confident we are enhancing the in-store selling experience as we have converted more labor hours to customer-facing sales activities. And critically important during the peak holiday selling period, we have rightsized labor hours to more effectively staff our stores during the busiest selling hours of the day. Also, as Chris mentioned, in the third quarter, we made a difficult decision to rightsize our corporate expense structure back to pre-pandemic levels now that revenue has returned to pre-pandemic levels. Cross-functionally, we continue to focus on deploying our resources in new ways to drive better, more efficient and more effective ways of running the business while staying true to our strategic priority of providing high-quality in-store online experiences for our customers.
Finally, during the quarter, we closed on the sale-leaseback of our corporate facility in Hudson, Ohio, for a price of $34.5 million. We intend to use the proceeds to invest in the business. Now, let's turn to our fiscal 2024 full year outlook. We are continuing to utilize our read and ran capabilities through advanced data analytics to capitalize on new opportunities as they arise and focus on the controllables. Our inventory position is in great shape, and we remain diligent on prudently managing all expense aspects of the business while over-delivering on our Focus, Simplify and Grow initiative. We are cautiously optimistic for the fourth quarter of the fiscal year and believe our strategic initiatives, combined with our third quarter top line performance and the ongoing implementation of our cost reduction initiatives, leave us well positioned to deliver on our updated full year fiscal 2024 outlook.
In terms of our top line, based on our year-to-date performance and line of sight for the remainder of fiscal year 2024 or we are increasing our full year outlook and now expect net sales relative to fiscal year 2023 to be down between 1% and 2% compared to our prior outlook of down between 1% and 3%. We as we outlined last quarter. This range is inclusive of a 53rd fiscal week in fiscal year 2024, which is worth approximately 2%. Based in large part on the cash benefit of the implementation of our Focus, Simplify and growth cost reduction initiative and working capital and capital expenditure optimization actions we believe we will continue to deliver a significant year-over-year improvement in free cash flow. However, given our decision to buy into some inventory positions in core categories in Q4, we now expect that we will see a year-over-year improvement in free cash flow for fiscal 2024 to be between $115 million and $135 million versus previous expectations of $150 million and $170 million.
With this, we expect to end the year with inventory down low to mid-single digits. Also, our full year outlook for capital expenditures, net of landlord contributions, is still expected to be between $35 million and $40 million. It is important to remember that much of the work we are doing related to our Focus, Simplify and Grow initiatives will result in a significant cash benefit in fiscal 2024, while we expect that much of the annualized P&L benefit will be realized in fiscal 2025 due to the time it takes for inventory and related costs to cycle through our balance sheet. That said, we are reiterating our full year outlook for adjusted EBITDA between $85 million and $95 million. In conclusion, we're pleased with our third quarter performance and are ready to deliver the fourth quarter and holiday season with a continued focus on our enhanced data-driven read and react capabilities, bringing in our core categories, and the continued implementation of our Focus, Simplify and Grow cost reduction initiatives. We're very proud of our team and their continued execution against our strategic initiatives in the quarter, which in turn further strengthens our competitive positioning. We're confident in the future and believe that we are well positioned to deliver on our outlook for the remainder of this fiscal year and capitalize on any market opportunities for JOANN. With that, we'd be happy to take your questions. Operator?
[Operator Instructions]. Today's first question comes from Laura Champine with Loop Capital.
Now that the sales guide is just for that effectively for Q4, can you give us more information on what you expect in terms of store count year-on-year or any changes in the store base sequentially? And what kind of a comp range that would imply to hit your full year guide?
Laura, it's Scott. Nice to talk to you. In terms of store count, nothing has really materially changed the couple of years we've gone down. I think it was 15 last year. It will probably be some similar this year. As we do open new stores and do a lot of two for ones and those sorts of things. So there's not a material change to the path we've been on with our store count.
Got it. And then on comp, would that imply a sequential improvement in the same-store sales trend?
It basically implies the trend we've been on this year is what I would say from a comp perspective..
The next question is from Peter Keith with Piper Sandler.
On the comp headwinds that you've been calling out with some of the craft technology and strategic inventory reductions. Maybe just to give some visibility in the out quarters, but when might we think about lapping those and no longer see them as headwinds.
Peter, it's Chris. So what we've really been able to do this year is reset that baseline in a lot of those seasonal businesses. So strategically pulling back early in the year on spring and summer decor categories, investing in Halloween, strategically pulling back in autumn and fall, we really see that reset being the new baseline that we start from. So on the seasonal into 2025. So on the seasonal side, I would say we'll be a lot more comp to opportunistic next year. On the craft technology headwind side, we continue to read and react to the business. You heard us say for the full year before, we thought it would be still a headwind, and it was a little more of a headwind than we thought it would be in the third quarter. So we continue to evaluate that and adjust as we can.
We are looking to see how we can reassort if need be, if the headwinds persist within craft technology as well.
Okay. That's helpful. And then I guess, with the update to the sales guide and the EBITDA guy holding, I think what it's implying is quite a bit of gross margin improvement year-on-year. Now we've been kind of using the adjusted gross margin. We were stripping out those excess freight costs that you guys had boxed out in prior quarters. So my thinking is right with Q4, is there a notable swing factor from Q3 to Q4 in terms of year-on-year gross margin change? And if so, what are the factors to that?
Yes, Peter, it's Scott. I think the biggest change in Q4 is sort of what we called out with the AUCs turning from a headwind to a tailwind. We expect them to be flat to slightly down in Q4 and then that trend we do expect to continue into 2025. But I will say that does give us some of the fuel to react to the pricing for our customers because our approach is really to maximize gross profit dollars. And so we're going to be opportunistic where we see opportunities to win.
And so the AUC declines are intriguing, and it sounds like something that could actually increase as a benefit next year. Could you help us unpack that a little bit and understand I guess the mechanism to get to lower cost?
Yes, a lot of it is coming from our Focus, Simplify Grow initiative where we've been negotiating all year, lower product costs. And so keep in mind, with our long term, call it, a 9-month on average, it takes a while for those units to come in and then start to sell through. So we're getting to that inflection point in Q4, and that's what we've been talking about where we're going to see a much bigger P&L benefit next year because of that versus this year.
The next question is from Cristina Fernandez with Telsey Advisory Group.
I wanted to follow up on Peter's question around the implied fourth quarter profitability. Because on the EBITDA margin, it looks like it's going to expand pretty meaningful to double digits. So is it primarily on the gross margin? And what can we expect from the SG&A? I guess how much of a benefit is having the 53rd week as well?
Yes, I can touch on that, Cristina. The -- in terms of -- I'll build off the margin piece. So SG&A will also be providing a bunch of that benefit in Q4 is now -- we've talked about some of our store labor structure changes that we made. We talked about the corporate structure changes that we made. So those will all be providing benefits in Q4 as we go forward. So we have both the margin benefit we talked and then the SG&A tailwinds from all of that as well. In the 53rd week, while we haven't disclosed exactly, it is a tailwind for adjusted EBITA in the quarter as well.
And then the second question I had was around the decision to invest in inventory. Can you give more details about what categories or product lines, it is and it's mostly inventory to be sold through in the first half of next year.
Cristina, it's Rob. I'll take that one. So we have been talking for a few quarters now about the strength in our textiles business, in particular, certain categories across the fabric business. And as we mentioned on this call, needle arts, that's where the majority of our incremental spend is making sure that we're in stock. We've also been talking about our basics business. And as we have seen some strength in those core categories, the basic side of the business that go on with those projects, things sell in construction or film and fiber. We are increasing our in stocks to make sure that we are ready for the full project as our customers come in.
And the last question I had -- any update on the competitive environment? Do you see anything different in the third quarter and through the Black Friday period?
Cristina, it's Chris. I would say the competitive environment continues to be really pretty rational overall. I mean as we all know, the discretionary retail environment is tough, and we are being thoughtful in using our data to find the best we can for our customer. That said, we haven't seen anything that gives us pause on the promotional front with competitors. And we're pretty confident in how we're navigating the current period.
The next question is from David Lantz with Wells Fargo.
So I was just curious if you could talk about the sales trajectory a little bit in a little bit more detail. I think you had mentioned that Q3-to-date trends were tracking in line with Q2, but you ended the quarter down 4.1%. So I was just curious if you could provide any additional color there.
It's Chris. Yes, the way we looked at the quarter is when you normalize for the Halloween pull forward that we experienced, which was a meaningful impact positively to Q2. But the negative result was it took some sales out of Q3. So when you pull that impact out, the business was really very consistent between Q2 and Q3. And what we're really seeing is some of the categories that Rob called out and that I talked about in the earlier portion of the call, we're seeing really good strength in fleece, in needle arts and selling technology, which gives us a lot of confidence as we head into the fourth quarter.
Got it. That's helpful. And then can you provide an update on how you're thinking about interest expense and potential debt pay down in the coming quarters?
David, it's Scott. Right now, we're getting the benefit kicking in of our interest rate swaps, so that definitely helps. But the main thing we're focused on is getting this business back to the historical profit levels that it's been and generating cash so that we can handle that debt as it comes due in 2026 and 2028.
The next question is from Steven Forbes with Guggenheim.
I wanted to follow up on working capital, and you gave some nice color on inventory for the year-end. -- but payables as a percentage of inventory has fluctuated pretty dramatically over the years here. So any sort of framework to think about where payables as a percentage of inventory ends the year?
So if you're really asking about how does that inventory composition breakdown. So -- I think I said on the call, inventory is going to be down low to mid-single digits. What I would tell you is the unit piece is actually going to be up slightly and the cost will be down. So that's -- getting back to how Rob gave some color around the categories we're buying into and seeing that. That's how the composition is going to work, especially as our AUCs continue to become tailwinds.
And then maybe just a quick follow-up, focusing on free cash flow, right, given the change in the guidance for the year, I'm not sure if you can maybe help us frame sort of how you see the evolution of free cash flow next year in a particular scenario, whether that's sort of a flat sales scenario just given what's happening with AUC? Is there sort of a -- is there a path to flat? Or is there any sort of framework you can provide us to help think through sort of the free cash flow outflow of the business as these benefits start flowing through?
Yes. I mean we're still working through the exact plans for next year. But when you see the momentum that we have with the cost savings and then on the product cost side as well, I see a path to positive free cash flow next year, not just back to even in a sort of flat sales scenario. So we're really excited about the momentum we have on the cost savings side, and none of that is contingent on any sort of top line growth.
This concludes the question-and-answer session, and the conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines.