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Good day and thank you for standing by. Welcome to The Kraft Heinz Company Second Quarter 2021 Business Update Call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session.
[Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions]. I'd now have to hand the conference over to your speaker today, Chris Jakubik (ph), Head of Investor Relations. Please go ahead.
Thank you. And hello, everyone. This is Chris Jakubik Head of Global Investor Relations at the Kraft Heinz Company and welcomes you to our Q&A session for our second quarter of 2021 business update. During our remarks today, we will make some forward-looking statements that are based on how we see things today.
Actual results may differ due to risks and uncertainties. And these are discussed in our earnings release and our filings with the SEC. We will also discuss some non-GAAP financial measures today during the call and these non-GAAP financial measures should not be considered a replacement for and should be read together with GAAP results.
And you can find the GAAP to non-GAAP reconciliations within our earnings release and the supplemental materials posted at ir.kraftheinzcompany.com. Before we begin, I'm going to hand it over to our CEO, Miguel Patricio for a few quick opening comments. Miguel?
Thank you, Chris. And thank you, everyone. I just like to add or summarize and tell you that we are very optimistic about how we're progressing in our transformation at Kraft Heinz. We've been taking advantage of the scale that we have and we've been building the agility that we need to build a better business for the future.
We posted sustainable top line and bottom line gains versus 19, and we are encouraged because the strongest growth comes from priority platforms and markets, what we call the growth platforms, elevation, and emerging markets. And we continue to see retail very strong, and we are coming back with food service. It's recovering and recovering fast. Transforming Kraft Heinz is what we all have in mind.
And we want to do that, maintaining industry-leading profitability. We are investing more in our brands and better as well as building a much more creative Company. We are also on track to deliver the $400 million of gross efficiencies in 2021 and effectively managing inflation. At the same time, we continued strengthening our Portfolio and improving financial flexibility. We're adding capacity to our products to drive, grow and energize platforms.
And in the emerging markets, we, as you know, closed the Nuts divesture and we expect to close the Cheese divestiture in the second half of this year. Recently, we acquired Assan Foods in Turkey. It's a very small operation, but is a very important step into our strategy because accelerates this elevation and is in emerging markets.
And we continue to pay down debt s and improve our net leverage. We continue to expect to have a very good 2021 actually to deliver a stronger 2021 than we projected when we provided our initial outlook in February. And that speaks to the strength and potential of our ongoing business. Thank you. We are now ready for your questions.
[Operator instructions]. Please standby while we compile the Q&A roster. Our first question comes from the line of Chris Growe from Stifel. You may begin.
Hi, good morning. I just had a quick question for you, if I could please, in relation to pricing and I was just curious if you could maybe give a little more color around the price realization and how you expect it to build through the second half of the year. And just as a backdrop, as I look across your categories, in some cases Kraft's prices is above your category, some a little bit low, but all-in-all, like the IRI data in the U.S. would say, your pricing a little slower rate than what the categories are overall.
So I'm just curious if that's strategic in helping drive your share gains or if that's just timing and there's more pricing coming second half of the year. Thank you.
And thank you for your question. Let me start and then maybe Carlos and Paulo can give you more color on that. As I mentioned on the call, we believe that inflation in our businesses remains manageable. And even with inflation, we expect to deliver, as I said, a stronger 2021, than we projected before. We continue to invest in our brands at the anticipated levels to drive our transformation. And we will continue to monitor things and take further action if of course is necessary. But, Carlos, maybe you can give more color to it and maybe Paulo as well.
Sure Miguel. Thanks for the question. But first, I think I would say is in the U.S. we have said in the past is that we are proactively managing against the incremental inflation we see. And actually, we feel good about our ability to implement those actions when and where we see the need. If you look at inflation we saw in Q2 is mainly coming from ingredients, things like soybeans, edible oils, packaging, and some transportation as well.
And is very similar to what we saw in the first quarter. And most recently, we also saw some increases too but driven by rising costs and some higher transportation rates. Now from a pricing perspective, as I mentioned on the call, we are restoring key promotional activations to drive the business because of the pandemic-induced pullbacks that we had in 2020. Now, as we have mentioned earlier in the year, our goal continues to be to connect with consumers that now have discovered or rediscovered our brands and drive the repeat rate among those hassles.
So in that context, and that of inflation, again, we feel good about our ability to achieve the net pricing we need to offset inflation and maintain a strong household and repeat rate. Given that we are renovating our Portfolio to drive better value for consumers, improving that it created content of our marketing, and strengthening and diversifying our media impressions. What I will also add is that we're doing this primarily through 4 key revenue management initiatives. First, we are optimizing the frequency and depth of our promotion while we'll restore retail activation levels that I discussed in the call.
Second, we're doing broad-based pricing actions, which we have announced across our Portfolio. Third, we're continuing to manage key commodity pricing. And lastly, we're using all the revenue manager levers, including price pack architecture and managing category price ladders. If you look at revenue management initiatives, they are guiding our smart trade investments so we can optimize returns on those investments and manage through the current deflationary environment.
Now, in the near term, the timing of cost inflation versus price realization may lead to some degree of margin pressure but this is reflected in our outlook. And we see net pricing and cost coming into balance as we exit the year. And with that, let me pass it over to Paulo (ph). Any other comments you want to add Paulo (ph)?
Sure, Carlos. I think if you want to explain inflation and pricing from a total Company perspective, so break it down first on inflation. We're going to recall that in April, we said that you're expecting inflation in the mid-single-digit range as a percent of COGS but at the lower end of that range. Since April, our costs have continued to move higher. Now, we're expecting inflation still in the mid-single-digit range for the full-year but now is likely above the midpoint of the mid-single-digit range.
Regarding pricing, as we are mentioning, and Carlos has just said, we are using multiple revenue management leverages including [Indiscernible] price actions to manage inflation. but I think it's important for us to keep in mind that we are going to be facing an unusually difficult pricing comparison in the second half of last year. Just to remind, just for context last year, second half our price was more than 4% higher than the prior year. Whereas we pulled back on promotion to better protect customer service.
In terms of the timing and the pricing realization, while we expect the timing of the cost inflation versus price realization to soften our margin percentage to lower than the run rate levels in the short term. I think it's important to note that all of those impacts are already considering the outlook that we have for the year. And again, as we mentioned in the beginning, now we're expecting even stronger EBITDA dollars than we anticipated before.
Thank you for the color.
The next question comes from Alexia Howard from Bernstein. You may begin.
Good morning, everyone.
Good morning.
Thank you. Can I ask about the Gross margin? I know that it doesn't appear anywhere except in the formal numbers in the press release, but it looks as though it's down about 150 basis points year on year. I imagine that some of that might not be adjusted Gross margin.
But in a situation of such intense commodity cost pressures, as we're going through now, I am just wondering how you're expecting that to shape out in the back half of the year, possibly out into 2022. Any commentary would be much appreciated. Thank you.
Alexia, I can start here with this answer. I think yes, there are some adjustments to make in the Gross margin. But when you think about year-over-year, I think we remember that they're going to be left where we were lapping in Q2 a big quarter last year with the all pantry loading that happened in the quarter.
Our overall margins of the business are in a very healthy in these Q2. I think in the second quarter, we were able to price and we had enough pricing to offset pricing plus our efficiencies were more than enough to set the inflation that we had. But we work compared to a very heavy mix that we had in the last quarter.
Great. And -- and going forward, how do you expect it to change in the back-half?
Going forward what is exactly, I think the key components that we are going to see in the back half is that we are going to start to have, and that's already embedded in our outlook. We're going to start to have the restoration of some promotions that Carlos mentioned. Also, the mixed impacts that we're going to see as the year go on.
And also, these timing between pricing and price realization, and inflation will impact our gross profit. But all those impacts are already inside the outlook that we disclosed.
Great. Thank you very much. I'll pass it on.
Our next question comes from the line of Andrew Lazar from Barclays. You may begin.
Great. Good morning and thanks for the question. I guess obviously it's way too early to talk specifics around 2022, as we know much can still change, but I wanted to go back to the slide presented at the Investor Day in September of last year and from that presentation, on the base business, so excluding divestiture impacts, it looks like EBITDA was expected to be roughly flattish in '22 versus '21.
And I guess I'm just trying to get a sense of, at this stage, would that still be the expectation such that we just have to strip out divestitures to get a sense of it or maybe has the inflation environment and longer-tail to add on meaning benefits shifted this thinking at all? Thanks so much.
Let me answer that and then maybe Paulo, you can bring more precise numbers to Andrew. We expect the year 2022 to be better than the strategic plan that we presented to you. And why is that? I think our transformation is ahead of our plan.
We've been beating our plans and our budgets, and we are optimistic and continue investing in the future. I think it is still too early for us to be talking or to give you guidance about 2022. With all the volatility in the market, I think it's present and not to go further on that.
Andrew, just to complement here, I think as the year progresses is as Miguel mentioned, maybe later in the year, we will be providing more clarity about how we're seeing 2022. We're not discussing these today, but we can say that we see inflation as a consistent theme for us and the industry ahead of '22. And all those initiatives and actions that we are doing in terms of revenue management initiatives to manage the inflation, we're seeing based on an expectation that inflation will continue into the next year.
I think those initiatives together with our savings program for $2 billion savings program will be sufficient that together with investments that we're making to improve the relevance of our brands. So again, we are very confident around our ability to manage the inflation and support the investments behind to a turnaround as we are exiting '21 and entering '22.
Thanks, everyone.
Our next question comes from Bryan Spillane from Bank of America. You may begin.
Hi. Thanks, Operator. Good morning, everyone. So I've got a question, I guess for both Carlos and for Rafa if you could both comment on this. In the quarter or even year-to-date, currently, we're seeing basically, all channels are up.
I think that's been one of the surprises as we move through '21 is that, as away from home in-food service channels have improved, the at-home consumption has also stayed relatively elevated.
So I guess my question for both of you is just simply, how long do you expect this to continue and I guess, as things normalize, would you expect the foodservice piece of it to really begin to accelerate more and somewhat offset the at-home consumption? So, just trying to get a sense of how you're thinking about those 2 channels, especially since right now they're both up.
Listen, first of all, thanks for the question. I think it's very fair. Let me start and then [Indiscernible] give a perspective on international. I think from an industry perspective, you're right. Channel trends are still normalizing.
But I have also to say too early to tell how the share of [Indiscernible] between away-from-home and at-home, ultimately, it's going to hold it out. Now recently, it does seem like the old channels are growing, but that's probably no likely to remain the case and that's not built into our expectations.
Now, in terms of our business, what we see is we are optimistic about our plans that we can actually drive sustainable growth in both the retail and the foodservice. And I think it's fair to say that we also have big ambition from the away-from-home business.
We believe food service is actually both a generation of insights and innovation that can actually help in the retail side of the business. And is also capable of driving outsized growth because we have actually put a reduced focus on culinary distribution and channel expansion.
And some of those channel trends, while still normalizing it's still a little bit early to say predicting exactly whether it's all going to happen now. But I do say that I do believe we're going to be stronger versus what we saw pre-pandemic, and essentially for two key reasons.
First, because our foodservice mix favors the QSR. And actually, that stands to recover and we are seeing that are already faster than the rest of the foodservice channel. And we also see that to be more resilient post-pandemic.
And frankly, early in the pandemic, we also made a strategic bet to support that growth in QSR and that bet is paying up. We now have 30% more capacity in our small package of ketchup and sauces, so that actually has been seen to be working.
And secondly, we see a more durable step-up in-home consumption that comes at the expense of other categories and brands without necessarily sacrificing food service recovery and growth. And then lastly, let me just give you a little more color on the away-from-home.
I mentioned that we gained a point of market share, food service recovery begins, and most of that actually was fueled by the actions we took in 3 areas that I mentioned, culinary distribution and new channels.
So in Q2, we actually executed 9 co-branded culinary limited-time offers with QSR partners. Now just one of those was actually so successful because it became part of our permanent menu item and now is going to be in '22.
And if you think about that context of the fact that we've been able to drive those kinds of limited time offers with QSR, in 2019 we had none of those. So, we are certainly driving a different level of execution with QSR.
Now, the second part of that, which is distribution, we actually grew key account by 20% over this Quarter. And then finally, as consumers continue to evolve how they cook and they eat and including the use of meal delivery kits, we're actually inserting our Kraft Heinz brands into that equation.
So, we are working with one popular direct-to-consumer Company to develop things like a recipe specifically for our Philadelphia Cream Cheese as the main ingredient of their products. And that actual product was ordered over 200,000 times by consumers are really an all-time record for that sales partner.
So when you look at it holistically, I feel very optimistic about our away-from-home business and that it actually is going to be a springboard for us to continue to drive retail growth. Now that's a perspective in the U.S. and Rafael (ph), do you want to add something in terms of the international business, how you see it.
Yes. Thank you, Carlos. And hi, Bryan (ph). Look, on balance, our developed markets are experiencing very similar trends to retail and food service in U.S. and Canada. Emerging markets on the other hand, and foodservice has actually rebounded stronger than in developed markets.
Then in most countries that either had shorter or even stricter lockdowns, that kept their economies open during the pandemic overall. So I mean, the consumption obviously differs country by country, in-home, and out-of-home.
The best of the pandemic lockdown approached vaccine availability changes a lot. And given the delta variant now it's a bit early to tell how the channels -- where the channels will stabilize in the second half.
But all that said, we're seeing a lot of improvements on the retail channels and giving us a lot of confidence that we will come out of the pandemic well-positioned right after the pandemic. On the foodservice side, our mix is even more weighted towards QSR than the U.S. is and this format is recovering very quickly.
So with distribution gains in emerging markets and the potential of the foodservice that we still have across our overall international, I'm still quite optimistic that after the pandemic hence, the net will be quite positive.
Okay, thanks Rafael (ph). Thanks, Carlos.
Our next question comes from the line of Ken Goldman from JPMorgan. You may begin.
Hi, thanks. Would you ever reconsider your policy of not guiding to annual sales and EBITDA. I realize it's been a Company policy for a long time except in rare cases not to give much. But I imagine you could avoid some confusion about let's say, I guess quite good or not quite as good print if outsiders had a basic bar against which to compare results.
And I guess in that way we could give you more credit when you do come in ahead of expectations. Just curious if that's a possibility and I guess there's nothing else to it, probably makes Chris ' life slightly easier too.
Thanks for the -- thanks for the comment. Again, we will discuss this internally and we will let you know.
Thank you.
Welcome.
Our next question comes from the line of Jason English from Goldman Sachs. You may begin.
Hey, good morning, folks. And thanks for slotting me in. A couple of quick questions. So you guys mentioned that you've implemented pricing actions, began to raise those prices. Can you give us -- can you give us some quantification there? Overall, on average, what is the price increase that you're pushing through and how does it vary across the different products?
Well, let me just say, Jason, that let me give a little bit of more context, which is, if you think about our portfolio, we're really more diverse than most of the peers that we compete with. So, our approach to pricing is no unique in terms of just having one solution.
We have to be more precise in certain categories than really broad strokes across an entire portfolio. But I can say you our actions that we have taken in pricing have covered the majority of the portfolio and that actually has quite a bit of wide range of percentage increases, so it's hard to give you a specific answer.
Now, what I will tell you is that we have taken actions to mitigate those incremental inflations that we're seeing, that we feel comfortable at our approach, that we feel very good about how we are managing, and that we're going to continue to monitor things and take further actions if necessary. Thanks for the question, Jason.
Thanks. But you don't know what your weighted average price increase is across your Portfolio?
I mean, I think is something that for us it isn't something that we're going to be discussing and but happy to continue to have conversations about how we are responding in this moment and how we're feeling that very much a manageable solution from us.
Okay. And one more thing just on the inflation, can you give us a quantification of what the rate was in the quarter and what you expect in the back half? I see the total for the year going from low-end to mid-singles to high-end. I'll just zoom in a little bit on the near term. Thank you.
Jason, an experience achieved that in that range. Jason, we need to remember also that in Q2, we have higher pressure on the meets commodity specialty in Bacon. I can tell you that in the first half of the year, our inflation rate was in the low-end of the mid-single-digit range including this Big 4 component. And that's the range that we saw for the quarter too.
Okay. Thank you. I'll pass it on.
Welcome.
Our next question comes from the line of Carla Casella from JP Morgan. You may begin.
Hi. You mentioned that you're maintaining your leverage target below four times and you're currently at three. Would you ever think of changing that target to lower it or are you leaving that flexibility, just given your outlook for either the business or other potential, either M&A or shareholder-friendly activity?
We are. Thanks for the question. We are keeping. We are not changing that target of leverage to be below 4 times in a consistent way. Let's remember also that this 3.1 times that we closed that would go to 3.4 if we adjust by the EBITDA that we lost, that we're going to lose right at pro forma adjusted body EBITDA, of note that was the date that we divested.
But, yeah, our idea is to keep the same policy and to give us more flexibility to accelerate our strategy, and again, we're going to operate with this flexibility going forward.
Okay, great. Thank you.
Maybe just one more question.
And our last question will come from the line of Robert Moskow (ph) from Credit Suisse. You may begin.
Thanks for the question. Maybe a two-parter. One is, do you think that you will increase media again in 2022? And then the 2nd question is, I think you entered the year expecting market shares to grow.
So maybe you could decompose those 2 things as to which of those really drove the outperformance in 2021. And then also for your back half guidance, second quarter categories have been pretty resilient. Are you expecting a drop-off in category performance in 3rd and 4th, as people go back to work and consumers go back to school, specifically North American retail?
Let me -- let me answer the first part regarding marketing and media. And -- and I will pass the second one to Carlos to talk more specifically about categories in U.S. Let -- let me say that, first, we are excited about the changes that we have been making in our marketing programs and capabilities. We've been investing not only in our brands but also in our people.
This is an area that I'm very passionate about, and given the important state has to drive our growth. We are driving improvements actually in a couple of ways. The 1st one is more marketing dollars that we put. We have $100 million more in marketing than we had in 2019.
And we said that we want to increase marketing moving forward. So it's our intention. However, I think it's not only about increasing marketing, it's really about efficiencies. We're today achieving 30% more of our consumers with the same spend by doing better marketing, and not only better marketing, but also better media.
Third, I think we're excited about stepping up on creativity in our Company. Today, we started an internal agency in digital media in Canada in May last year and today, we have 12 of these internal hubs in different places covering more than 30 markets around the world.
And that is critical for marketing efficiency because it's faster, better, and much more creative. And we can really have marketing linked to the culture and need to be very fast on that. So, overall, that would be my answer for marketing. Carlos, you may answer the second one.
Sure. I can just build on your point, Miguel (ph). Specific to market share and our performance, I would say we are off to a very solid start to the year. And you saw in the presentation, we are seeing household penetration and repeat rate, growth rates, but higher than pre-pandemic levels. And we are regaining share and actually 58% of the business and is an improvement from last quarter,
and certainly from what we saw in 2019 pre-pandemic. When you take a step back and you look at our overall performance, I think what we are proving is that our consumer platform approach, our focus on renovation, innovation and marketing, and our resale activations, they're all working.
Now as we going forward, we will continue this agenda. We are going to increase support around key holidays while using price promotional [Indiscernible]. As I mentioned earlier, all the revenue management tools to manage inflation.
Now, for our total business and I think your point about asking about the future, there's several factors impacting the category performance, but I will tell you the most important is that we believe we're in a strong position to balance share, risk profitability to continue to deliver strong returns. Thanks for the question.
Just one comment on that, just to build on to what you're saying and the question here on the outlook. I think it's also relevant to say that while our outlook implies a lower EBITDA margin in the short-term, what is in the second half and Q3 and we don't think that EBITDA margin is representative of the run rate that they said, and we expect that to improve back to normal levels as we enter into 2022 and when our price realization starts to catch up in our results.
I'm sorry, I want to press a little bit more. This is really a question about your categories. Like do you expect your categories to face pressure in third quarter and fourth quarter compared to the first half, because of people going more to work and because of students going back to school. What do you think will look more similar to second quarter?
[Indiscernible]
Yeah. Let me just give a perspective at least in the U.S. piece. I mentioned that there were several factors that is taking into consideration how the categories are behaving, and I think that there are 3 things in particular that we are looking at. There are certain things around the fact that there are hybrid working schedules.
We've to see the home purchases, and the renovations, and a new consumer preference that would actually likely to keep people at home, the higher level of home consumption that we have seen in the past.
We've also now seen the delta variant and the rising case counts across the U.S., and those are factors that we're also closely monitoring, and in particular, because they are important in terms of thinking about how families are preparing for the upcoming school year.
I think there are all things that are making it very difficult for us to say at this point is exactly how this is going to all going to shape out. What I can tell you is that we are focused on those things we can control.
So we are focused on making sure we improve our agility and execution as Miguel said, that we continue to invest behind our brands to build relevance and compete for those locations through our consumer platform-based approach, regardless of how we see this happening, and unfolding.
And so far we're pleased with how we are showing up. So we believe we can continue to see. And the fact that we are able to drive helps operates ratio repeat rates. And I mentioned earlier in the call, right now you see all channels growing, but realistically that is not right now our expectations as we go through the second half.
Okay. Thank you for indulging me. Appreciate it.
Great. Well, thanks to everyone for joining us today. If you have any follow-up questions, Investor Relations and the media teams will be available for your follow-ups, but thanks everyone for joining us today.
This concludes today's conference call. Thank you for participating. You may now disconnect.