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Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Good afternoon, and thank you for joining the Third Quarter 2021 Earnings Conference Call for LPL Financial Holdings Inc. Joining the call today are our President and Chief Executive Officer, Dan Arnold; and Chief Financial Officer, Matt Audette. Dan and Matt will offer introductory remarks, and then the call will be open for questions. [Operator Instructions] The company has posted its earnings press release and supplementary information on the Investor Relations section of the company's website, investor.lpl.com.
Today's call will include forward-looking statements, including statements about LPL Financial's future financial and operating results, outlook, business strategies, and plans as well as other opportunities and potential risks that management foresees.
Such forward-looking statements reflect management's current estimates or beliefs and are subject to known and unknown risks and uncertainties that may cause actual results or the timing of events to differ materially from those expressed or implied in such forward-looking statements. For more information about such risk and uncertainties, the company refers listeners to the disclosure set forth under the caption forward-looking statements in the earnings press release as well as the risk factors and other disclosures contained in the company's recent filings with the Securities and Exchange Commission.
During the call, the company will also discuss certain non-GAAP financial measures. For reconciliation of such non-GAAP financial measures to the comparable GAAP figures, please refer to the company's earnings release, which can be found at investor.lpl.com.
With that, I will now turn the call over to Mr. Arnold.
Thank you, Latif, and thanks to everyone for joining our call today.
Over the past quarter, our advisors continue to provide their clients with personalized financial guidance on the journey to help them achieve their life goals and dreams. And at the same time, we remain focused on our mission of taking care of our advisors, so they can take care of their clients.
This combination positioned us to deliver another quarter of solid results while also continuing to make progress on our strategic plan. I'd like to review both of these areas, starting with our third quarter business results.
In the third quarter, total assets reached a new high of $1.13 trillion, up 40% from a year ago. This increase was primarily driven by continued organic growth and equity market appreciation. With respect to organic growth, third quarter net new assets were $27 billion, which translated to 10% annualized growth, driven by continued strength across new store, sales, same-store sales, and retention. Over the past year, net new assets totaled $110 billion or 14% organic growth.
In the third quarter recruited assets were $13 billion, which increased our total over the past year to $83 billion. Our continued growth in recruited assets reflects our ongoing progress with enhancing the appeal of our model and expanding our addressable markets.
During the quarter, we continued to drive solid recruiting results across each of our markets, including $10 billion in our traditional independent model and $2.5 billion in our new affiliation models. Multiple channels contributing to our growth better positions us to drive higher levels of recruiting over time.
Looking at same-store sales with the backdrop of continued strong retail engagement, our advisors remained focused on serving their clients and enhancing their offering. As a result, advisors are both winning new clients and expanding share of wallet with existing clients. A combination that drove same-store sales to new highs in the third quarter.
At the same time, we further enhance the advisor experience through the continued delivery of new capabilities and technology as well as the ongoing modernization of our service and operations functions. As a result, asset retention was approximately 98% in the third quarter and over the past year.
In July, we on-boarded the advisors from Waddell & Reed and the final asset retention rate for the deal was approximately 99%. Currently, we are focused on the integration work to help these advisors optimally leverage our platform and support the growth of their businesses. Our third quarter business results led to solid financial outcomes with $1.77 of EPS prior to intangibles and acquisition cost, which is an increase of 23% from a year ago.
Let's now turn to the progress we made on our strategic plan. As a reminder, our long-term vision is to redefine the independent model over time and by doing so become the leader across the entire advisor center marketplace.
Our approach is to provide a platform that has the flexibility and personalization that make it simple and straightforward for advisors to design and run their perfect practice. We do this by providing advisors a breadth of the affiliation models, advisory platforms, investment content, technology, custody, and practice support that provides more flexibility in one place than anywhere else. Doing this well gives us a sustainable path to an industry-leading advisor experience, continued solid organic growth, and increased market share.
Now to execute on our strategy, we have organized our work into four strategic plays, which I'd like to review in term. Our first strategic play involves meeting advisors where they are in the evolution of their practice by winning in our traditional markets where our leading market share is now over 15% while also leveraging new affiliation models to expand our addressable markets. In our traditional markets, in the third quarter, we continue to increase our recruiting results, gain market share, and expand the depth and breadth of our pipeline despite advisor movement remaining at lower levels.
Looking at the large financial institutions marketplace, we on-boarded BMO Harris and M&T earlier this year and are applying the insights from those experiences to make our institutional offering even more robust and differentiated. This innovation and marketplace momentum are helping drive a solid pipeline with a growing number of prospects. As we look ahead, we are preparing to on-board CUNA Brokerage Services in the middle of next year and continue to see financial institutions as a sustainable multi-year contributor to organic growth.
With respect to the expansion of our addressable markets, the combination of a compelling value proposition and positive referrals from advisors using the new models are attracting more prospects and contributing to our growth. As a reminder, a year and a half ago, we launched Strategic Wealth Services and we have now added 17 practices, including eight in the past quarter.
We subsequently brought our employee model to market later in the year and five practices have joined, including two over the past three months. Then earlier this year, we relaunched our RIA custody offering and have been encouraged by the number of RIAs, who quickly partnered with us. As we look ahead, we see these new affiliation models continuing to build momentum and becoming a larger contributor to our organic growth.
Our second strategic play is focused on providing capabilities that help our advisors differentiate in the marketplace and drive efficiency in their practices. One of the key components of this play is the breadth and flexibility of our advisory platforms, from our turnkey centrally managed solutions to advisors managing portfolios themselves.
This optionality is contributed to advisory now making up a majority of our total assets specifically within our centrally managed solutions with our ongoing investments in capabilities and pricing, our assets have increased to nearly $90 billion at an average annual organic growth rate of over 20% for the past five years.
A key contributor to the growth of our centrally managed offerings is the increased personalization that enables advisors to use these solutions in the way that works best for them. For example, earlier this year, we introduced our Firm Sleeve solution, which together with Advisor Sleeve enables advisors and institutions to personalized centrally managed portfolios with their own asset allocation models.
We are now taking the next steps in this personalization journey by adding separately managed accounts while also integrating all centrally managed investment content into a single account for each client. These enhancements make it easier and more efficient for an advisor to expand the scope of their solutions while also providing a simpler and more unified experience which in turn contributes to the appeal and future growth of our centrally managed advisory solutions.
Let's next move to our third strategic play, which involves creating an industry-leading service experience to delight advisors and their clients and in turn, help drive advisor recruiting and retention. A key component of this strategic play is transforming our service model into an omnichannel Client Care Model.
As a reminder, over the past year, we rolled out voice chat and digital help to our advisors giving them access to differentiated service at a time and in a manner that works best for them. We are now focused on helping our advisors fully leveraged these channels to better serve their clients and more efficiently run their businesses.
To further enhance our service model, we are also experimenting with specialized service pods designed specifically for different types of advisor practices. These pods include integrated teams comprised of service, case management, compliance, and relationship management. These experiments are helping us to tailor services based on advisors affiliation models and practice attributes and are making positive contributions to the advisor experience.
Our fourth strategic play is focused on helping advisors run the most successful businesses in the independent marketplace. One of the key components of this play is our portfolio of business solutions, which helps advisors more effectively operate their businesses so they can focus on serving their clients and growing their practices.
Now, as we discussed last quarter, we see multiple pathways for continued growth in business solutions, including delivering existing solutions to additional advisors and introducing new solutions to expand our services portfolio. In the third quarter, our subscription base continued to grow more than doubling year over year to approximately 2600 subscriptions demonstrating increasing demand and appeal.
We continue to innovate on our business solutions portfolio to expand the variety of needs we can solve for and provide a wider range of price points to enable a broader set of advisors to engage. One of our sources of innovation comes from advisor feedback on our existing solutions, which we use as a catalyst to iterate on our core offerings like CFO solutions.
As an example, over the last year, this approach helped us identify several additional finance related needs for our advisors, which led to the development and launch of M&A solutions, Assurance Plan, and our book keeping pilot.
Going forward, we will continue to leverage advisor feedback as fuel to expand our solutions portfolio. Now with the expansion and seasoning of our portfolio, the strategic value of business solutions also continues to expand and has become an important component of the value proposition and a contributor to growth and our new model such as Strategic Wealth Services. As we look ahead, we are focused on continuing to innovate and expand the portfolio to increase the contribution to gross profit and organic growth.
In summary, in the third quarter, we continued to invest in the value proposition for advisors and their clients or driving growth and increasing our market leadership. As we look ahead, we remained focused on executing our strategy that help our advisors further differentiate and win in the marketplace and as a result, drive long-term shareholder value.
With that, I'll turn the call over to Matt.
All right, thank you, Dan. And I'm glad to speak with everyone on today's call.
In the third quarter, we remained focused on serving our advisors, growing our business, and delivering shareholder value. This focus led to another quarter of double-digit organic growth. In addition after on-boarding Waddell & Reed, BMO, and M&T, we continue to work with these advisors to acclimate and leverage our platform and capabilities, while also preparing to on-board CUNA in the middle of next year. As we look ahead, we are excited by the opportunities to help our advisors differentiate and win in the marketplace and grow our business.
Now let's turn to our third quarter business results. Total advisory and brokerage assets increased to a new high of $1.13 trillion up 2% from Q2. A key driver of this increase was organic growth, which totaled $27 billion or a 10% annualized growth rate. This was driven by strength across all three channels of growth, recruiting, same-store sales, and retention.
Looking more closely at recruiting, in Q3 recruited --in Q3, recruited assets were $13 billion, which brought our 12-month total to a new high of $83 billion.
Moving onto our business mix. We continue to see positive trends in Q3. Advisory net new assets were $21 billion or a 16% annualized growth rate. With this growth, our advisory assets are 52% of total assets, as we continue to deliver differentiated advisory capabilities and benefit from the secular trend towards advisory.
Now, let's turn to our Q3 financial results. Strong organic growth combined with expense discipline led to EPS prior to intangibles and acquisition costs of $1.77, up 23% from a year ago. Looking at our top line growth, gross profit reached a new high of $631 million, up $29 million or 5% sequentially. Looking at the components, commission and advisory fees, net of payout were $202 million, up $5 million from Q2, primarily driven by organic growth and a full quarter contribution from Waddell & Reed.
In Q3, our payout ratio is 87.1%, up 80 basis points from Q2 due to typical seasonality as well as the onboarding of Waddell & Reed, which earned a slightly lower payout on their platform. Looking ahead to Q4, a reminder that the production bonus increases throughout the year and is typically highest in Q4. So, we anticipate our payout ratio will be up roughly 30 basis points sequentially to approximately 87.4%.
Moving on to asset-based revenues. Sponsor revenues were $210 million in Q3, up $21 million sequentially. This was driven by an increase in average assets due to organic growth and a full quarter contribution from Waddell & Reed.
Turning to client cash revenues, they were $91 million, up $1 million from Q2. Looking at overall client cash balances, they were $51 billion, up $2 billion from last quarter. Looking more closely at our ICA yield, it was 101 basis points in Q3, up 3 basis points from Q2.
Now moving onto our fixed rate portfolio. In Q3, we added a new $1 billion fixed contract at the three-year point of the curve, which was about 45 basis points at the time and as a reminder, at the end of the third quarter, we also had a fixed rate maturity of $2.3 billion yielding approximately 160 basis points. As we look ahead to Q4, given these factors and where interest rates, client rates, and cash balances are today, we expect our Q4 ICA yield to decline by approximately 5 basis points.
Moving on to Q3 transaction and fee revenues. There were $140 million, up $3 million sequentially. The increase was primarily driven by revenues from our national adviser conference and a full quarter contribution from Waddell & Reed. Looking ahead to Q4, based on the lower trading levels we've seen so far in October and the typical seasonal increase in IRA fees, we expect transaction and fee revenue to be relatively in line with Q3.
Turning to business solutions. We ended the quarter with approximately 2600 subscriptions, which is up 500 from last quarter and more than double a year ago. These offerings now generate roughly $25 million of annual revenue and more importantly, they contribute to organic growth by helping drive recruiting, same-store sales, and retention.
Now let's turn to expenses starting with core G&A. It was $271 million in Q3, up $19 million sequentially driven by a full quarter of Waddell & Reed and continued investment to drive and support organic growth. Looking ahead, given our strong levels of organic growth and the variable costs associated with supporting that growth, we are tightening our 2021 core G&A outlook to a range of $990 million to $1 billion and given our current rate of organic growth, we expect to be in the upper half of that range.
Additionally, now that we have on board Waddell & Reed and have a better sense of the timing of those expenses, we will include those costs in our overall outlook going forward. As a result, we expect Waddell & Reed to add $55 million to $60 million to our outlook, which brings our total 2021 core G&A outlook to $1 billion 45 million to $1 billion 60 million.
Moving on to Q3 promotional expenses. They were $84 million, up $20 million sequentially primarily driven by meeting expense as two of our largest advisor conferences took place in Q3. Turning to Q4, we anticipate promotional expense will increase by a couple of million dollars sequentially. Driven by transition assistance, large financial institution on boarding expenses, and advisor conferences that we were scheduled to Q4 from earlier in the year.
Now let's move to Waddell & Reed. In July, we completed the onboarding, which resulted in 99% of client assets joining our platform, up from 98% estimated last quarter. With respect to run rate EBITDA, it was roughly $50 million in Q3 and we anticipate it ramping to approximately $60 million in Q4 as we build toward $85 million run rate by the middle of next year.
Moving on to capital management. Our balance sheet remained strong in Q3 with the leverage ratio at 2.2 times and corporate cash of $266 million. As for capital deployment, our framework remains focused on allocated capital aligned with the returns we generate investing in organic growth first and foremost, pursuing M&A where appropriate, and returning excess capital to shareholders.
In Q3, we allocated capital to both organic growth and M&A as well as restarted our share repurchase program buying back $40 million of our shares to roughly offset dilution. We anticipate a similar level of share repurchases in Q4 while remaining flexible and dynamic should additional opportunities to deploy capital to drive growth emerge.
In closing, we delivered another quarter of strong business and financial results. As we look forward, we remain excited about the opportunities we see to continue invest in to serve our advisors, grow our business, and create long-term shareholder value.
With that, operator, please open the call for questions.
[Operator Instructions] Our first question comes from the line of Bill Katz of Citigroup. Your line is open.
Okay, thank you very much. So just wanted to circle back to maybe some of the recruiting trends you spoke to, it sounds like you have a few more things in the hopper in the bank channel side. I was wondering if you, maybe you could flush that out a little bit. And then on the business solutions sort of wondering on your huge step up sequentially. Where do you think you are in terms of your penetration rate of your base FAs and maybe some update as it relates to the beta test outside of your core footprint? Thank you
Bill. So, let me take those on the, I think on the institutional front, which may have been your first question in terms of and how we think about that opportunity and see that and how we see the opportunity going forward.
So look at the short answer is, we're excited about the opportunities across both the traditional bank outsourcing markets - that's your bank and credit even in the outsourcing market and then the new large institution market and just pursue those opportunities we continue to invest in our capabilities to make the model more appealing as a driver of growth across what is a collective $1 trillion market opportunity as you know.
So again, I think we're well positioned to win the day and as we enhance our capabilities, we think that distinguishes our value proposition going forward. And we continue to be active and exploring those possibilities across that entire landscape. We see our pipeline continuing to grow and without giving you specific some, we have good confidence that we can continue to see this - this financial institution space as an ongoing sustainable and multi-year contributor to our organic growth.
So that's, I think question number one. With your second question on with respect to our business solutions. So look, we have lots of opportunity here, right. This is a, this is a new offering where we continue to both take our core offering and expand it. So you think about starting with three to four professional services and how do you then broaden if you will, the reach across multiple different solutions inside the LPL advisor base.
And so for there, I think that's predominantly where that 1200 subscriptions sit today. We do believe there is significant upside to continue to drive that penetration as we refine the value propositions of those offerings and we expand the number of solutions that we offer at different price points, you really significantly increase the available market within side that 20,000 advisors, and so we do believe that we're just in the logical normal early innings part of a 9-inning ballgame around the existing advisors on the LPL platform.
So, I think that I hope that helps in terms of giving you that directional opportunity, I think when you explore outside the LPL platform, our priority is focused on the LPL platform today, so the only place we've experimented outside is with M&A solutions where I think it's very logical that you would, we would be interested in getting both potential buyers and sellers outside of the LPL platform to enrich our M&A solutions, our offering in the breadth of that marketplace.
And so we continue to experiment there. We haven't done any deals outside of the LPL advisor family today, but we continue to explore that possibility. So, again we're just very early into exploring offering that type of solution outside the LPL advisor. I hope that helps.
Okay, thanks. And maybe a follow-up for Matt would be, and thanks for taking the questions. Just in terms of your new guidance, how much of that is sort of inflation pressures we're sort of hearing that across companies that are reporting versus just maybe a step-up of recruitment. And then how do you think about the interplay for next year. I know it's obviously early days, but as we should think about maybe the relationship between growth and spent? Thank you.
Sure. Bill, I think when you look at the updated guidance for this quarter, it's really our where we land on our expenses within that range is really driven by organic growth in the cost and specifically the variable costs associated with supporting it. And so I think when you look at our growth this year, in the last 12 months, call it in the 14% range, well into double-digits that's what's driving us up to the higher end of that range, but I just emphasize is still within the, within the range that we started for this year.
As we look ahead to next year, I mean I think we're in the midst of planning for that right now. As you can imagine. And I think we'll talk a little bit about that and give you some guidance as we typically do on next quarter's call. The thing I'd emphasize now is we're approaching it the same way we typically do and focusing in on the same core principles, which are investing to drive and support organic growth and at the same time, really focusing on delivering operating leverage. Right. So those principles will, will remain and our quarter our planning and we'll give you an update next quarter.
Our next question comes from Steven Chubak of Wolfe Research. Your question please
Hi, good afternoon, Matt, Dan. Maybe just starting off with a question on the ICA strategy. I was hoping you could provide Matt some perspective as to how demand is evolving with really high expectations getting pulled forward, whether there is any market differences in demand for floating versus fixed rate contracts, and given the increase in three to five-year swap rates, I think they're now at about 90 to 120 bps. How is it, what's your appetite at least today to do additional extensions?
Yes, Steve. And I think when you look at the market today, right. It's both from a demand standpoint as well as pricing I the headline to give is it's looking better. Right. Both on the floating side, on the fixed side, I think to click down on that, on the floating rate side and while emphasizing, we haven't seen a broad-based return of demand.
We are starting to have more conversations and those conversations are about folks coming to market, Fed funds plus 5 basis point zone versus if you go back the last few quarters, it's really been Fed funds flat or basically sure, I'll take your money, but it's one basis point, that's it.
So, the dialog there is certainly improving. And on the fixed rate side, just the say, we're starting to have dialog there and I think you hit it well in your question as the, as the yield curve starts to steepen, there's just economics in there that banks cannot on their side. So, the dialog there is picking up and you can see we've, this is the second quarter in a row, we've been able to, to put a new fixed rate contracts.
So the headline I give you is things are looking better just based on the dialogs that we're having. I think to the last part of your question on our appetite on how and when to fix out, our focus in philosophy there is really unchanged, and that's ultimately wanting to be at a place where the fixed component of the portfolio is in the 50% to 75% range and in periods of low late rates, I think we'd say closer to the low end of that range and in periods of higher rates, especially with some steepness to the curve we'd say closer to 75%. Right. So, we're sitting at 25% today.
So I think as opportunity start to emerge and we're able to take advantage of that and deploy that in a fixed rate I think would be interested in doing so once that demand comes back. So, I think if, if what we're hearing, this quarter continues. I think you'd start to see some, some more demand in future quarters.
Thanks for that color. And maybe for my follow-up. It's actually one of the same lines of what Bill just asked on the expense side, maybe taking a slightly different tack. Matt, I know when you had initially laid out the core G&A growth guidance last year the 5.5% to 8% growth, you talked about half of that growth being allocated towards efforts to accelerate organic growth in your traditional markets. The other half allocated towards some newer initiatives expanding the addressable TAM or market. As organic growth has accelerated, I understand that there is some upward pressure, but I just want to get a sense as to whether that philosophy still holds in terms of what's going to drive core G&A growth from here? And also wanted to you to provide some context around the promotional side, given that's the biggest area of upward expense pressure that we saw in the quarter, certainly higher than what we had been contemplating and how we should think about the growth in promotional from here given some of those upward pressures and the competitive environment?
Yes. Is that I think Steve as like a four-part question on how we've been going - I think on the core G&A going forward. I think that if you build on the focus on investing and spending to drive organic growth, It's tied really to that. So, if you look at our plans for next year that will, we'll share next quarter that working through, whether it'd be growth in traditional markets. I think you heard a lot from Dan in the prepared remarks on how the new models are growing, and we've talked a bit about on this call and how business solutions is growing.
So, I think it's going to all be tied to growth. I think the split that we talked about this year, we'll see if that same split plays out next year, but at its core, it's really investing to drive organic growth, while at the same time balancing, delivering, operating leverage to the bottom line.
On the promotional side, I think the headline I would give you there. As we look ahead to 2022, is there's really two drivers of promotional one growth in the business overall. And then two our conferences and I think when you look at growth of the business overall, a little bit similar to what I was just talking about on core G&A. The drivers are really going to be the transition assistance associated with advisors joining our platform and the onboarding expenses for some of the larger ones associated with that.
So as you, as you start to look at what we've delivered over the recent periods, right hitting new highs for organic growth in our traditional markets, right having a full year of the larger wins like BMO an M&T on the platform, onboarding CUNA in the middle of next year and then of course beyond organic growth and Waddell having a full-year effect of that, so that's going to be the big driver on the TA side.
On the conferences side, I think like most folks and we really pulled back on conferences last year in 2020 given the, I think the obvious COVID environment. This year we've face those back in. But I'd say we're not at pre-COVID levels. So, I think we're still working and planning on this for 2022. But, I think we'll be looking to balance what I think we are quite confident is a positive return on conferences in person just a few we've done recently, I can tell you that the returns have been quite good, just given the excitement in the interaction folks have both us as employees in the home office as well as advisors getting to see each other.
While at the same time, I think taking advantage of the digital capabilities that we've deployed, this year as well as managing costs and the safety of those attending. So that's something that will come together next quarter, but the headline for you on promotional is it's about growth overall and then really how the conference plans land.
Knocked all four out. Thanks so much for taking my questions, Matt.
Our next question comes from Alex Blostein of Goldman Sachs. Your line is open.
Thanks. Hey, good afternoon guys. All right. So, we'll continue with the multipart questions I guess to keep everybody awake, so essentially managed really nice growth, obviously good organic growth, good asset growth. How do you see sort of the internal addressable market in this part of the model? Is that something that you see advisor sort of switching from somebody else like external TAMs or these new folks that are, have not really use these services before? And maybe just remind us on the economics again, kind of, how does LPA, LPL ultimately makes money on this? Does that show up in advisory or does it show up in other? So, just a little bit more granularity, that would be great. Thanks.
I'll take the first part of that. Matt, you take the second. So, Alex with respect to where the opportunity sets coming from I think your question set it up well, for the most part, it's new advisors coming onto our platform that will move from some other solution that they had been using wherever they came from.
So that's obviously one driver of growth. A second driver of growth as we're seeing more and more advisors utilize essentially managed solutions versus Rep as PM or constructing their own portfolios for the efficiency gains for the opportunities of which to create some professional leverage points that allow them free, free up time to do other things, I think is a positive trade. So, the more we add capability to this and lower the cost, the more and more of, that's a logical trade for them. So that is the second component.
And then I think the third is that you just continue to have this ongoing transition from brokerage to advisory, which is obviously a tailwind across the entire advisory platform including centrally managed. So, you might, you might think about it through those three drivers.
And then. Alex, just on the economics. I think when you look at the long-term trends where interest rates are, is going to impact the numbers overall, but just to give you a sense of the different platforms. I think we, when you look at brokerage assets from an ROA standpoint, our gross profit ROA standpoint. They have been in the 15 plus, 15 to 20 zone depending on where interest rates are. When you move into the advisory platforms, it's about 10 basis points above that. And then within the advisory platforms when you move into essentially managed, it's another 10 basis points on average above that. So hope that helps on the economic side.
Yes, that's great. And then a follow-up on Waddell, so $85 million plus an EBITDA contribution middle of next year. Can you help us frame the opportunity around the plus, how much of that would be sort of cross selling, how much of that would be maybe accelerated growth for Waddell advisors, are there additional kind of cost-cutting measures that are maybe embedded in the plus piece? Just trying to frame what the opportunity could be? Thanks.
Yes. Yes, definitely, I think, future growth would be, it would be above and beyond that, I think when you look at our moving Waddell onto our platform and then what we've done so far through the quarter is really getting the synergies on the revenue of the gross profit side as we move them onto our platform move them off of their custodian and I think from this point forward, it's really about the work on expense synergies. Right. The natural things that you would do in a corporate integration that we plan to get done by the middle of next year. So the plus on $85 plus is really just that work. And if that goes better than estimated at this point that's where the plus could come from.
Yes, I think. Alex, just to add to that. Beyond that you would begin to factoring can we support and help their same-store sales growth, expand their utilization of advisory platforms et cetera. So those are, those are things that aren't necessarily contemplated that in the short run.
Our next question comes from Michael Cyprys of Morgan Stanley. Please go ahead.
Good afternoon. Thanks for taking the question. I just hoping you could update us on the digital offering what that looks like today and how do you expect that offering to evolve over the next 12-24 months, maybe you can give us a sense of what's next on the to-do list there?
Michael, just for purposes of a little bit of distinction are you talking about for the end client or for the advisor, or both?
Both, please.
Yes, so for the advisor, we continue to see an income, an important part of the overall value proposition being the operating platform of which we provide them with that digital platform. So, anything that we can do that helps them operationally simplify what they do straight through processing, easy user interfaces that make for simple clicks to ultimately kick off a series of integrated workflows, those are great outcomes.
And so that's where we think about this digital platform of which helping our advisors in terms of simplifying the overall day to day processing and drive efficiencies into their work. I think the second place that we think about is how do we add and enhance robotics AI into these overall systems to improve and enhance the efficacy of those systems. So, think about improving and enhancing our overall collaborative risk management with them would be another place.
So you streamline, how you think about risk management, you have systems that are more efficient and effective at overall assessing some said risk and collaborating and working together with them is another opportunity and maybe a third one is, how do we help them with respect to prospective insights or trends that are occurring within their client base and how to position to better serve or support them or take a certain action. So, that might be three places in a wide spectrum of areas that we see is big opportunities on the, what I would call the advisor platform. And that's what we sometimes refer to as client works, as an operating platform or client works connected where we're actually streamlining workflows.
With respect to the, to the end investor that's been a place of investment for us. That is not historically been a place that we - necessarily played into create great value and in the last four years, we've pivoted pretty significantly and are trying to create what I would call a digital platform that we wrap around the advisors, not meant to replace the advisors, actually meant to enhance the advisors value proposition to the client and enrich how they show up for that advisor. So, think about the combination of the advisors professional IP together with a really modernized digital experience around that and so we're investing in our digital capabilities in order to achieve that.
So, anything from your standard ability to initiate and kick off workflows by the end investor to having robust content that provides them insights on industry opportunities within their portfolios to just the standard data they may need to better manage their account, when they want to, however they want to, sort of meeting them where they are.
So, we see that is a really robust and ongoing place to invest as we think about transforming that over time into smarter, more intuitive AI driven opportunities to make sure we're there when client, we're there with the advisor when the client needs us most.
Great, thanks for that. Just as a follow-up. I was hoping you could maybe elaborate a bit on the traction you were seeing in the RIA custody offering and the momentum there, maybe you could comment on how many advisors have partnered with you since the re-launch of that, but the feedback has been and what sort of actions that you're taking here to enhance the growth and enhance the offering?
Yes. In that case we were, as I had mentioned to you before, we were already a custodian if you will for RIAs. We just had done it in a more defensive posture and so we've been investing to streamline and improve the efficiency and experience that we can deliver as a custodian for someone, who is just focused on RIA business or advisory business. So, one that's been up. I would call it a year journey to improve that. We're still working on that, but we feel good about that journey in that trajectory.
And then the second thing that we've done is we've added resources to focus on growing this business and hence the combination of those intersection point launching this last spring and we've had some what is what we expected was a trajectory very similar to our Swiss model or LPL employee model where you sort of build and ramped in and, and I would say that we were pleased that the quick response we and the interest that we've had in that custodial side that exceeded a bit of the ramp that we saw in those other models and so we still have some iteration and work to do as we learn to get feedback from those advisors that have joined us, but it's been a small handful today and the pipeline is interesting. And again we've got business development resources that are focused on going out and winning this business.
So, I think you should think about it as we've seen the trajectory of those other two models. We do think it will follow a similar pattern. I'll buy it. We've got a faster start out of the gates. But, we think it will, it will follow a similar trajectory if you will, of growing into that. So it's very, very early on and we are establishing ourselves as a market player, a competitor, who has a viable competitive offering capability set that's competitively priced and now we've got to go out and sell it and pull those deals through.
So, I think there's more to come on that. It's just really early and pleased that the quick response that we've had, we've onboarded several advisors and we've got a good solid pipeline building.
Our next question comes from Brennan Hawken of UBS. Please go ahead.
Thanks for taking my questions. Matt, I just was curious about squaring a couple of the comments on the ICA dynamics and how they've been changing, it looks like the money fund balances went up in the quarter a decent amount. But yet, I think you indicated that the floaters, the ICA floaters, we're now Fed funds plus 5, so maybe could you help me square why the money fund balances were gone up if the floaters are looking more attractive or was it that that's now post 09/30 and that's the current environment and so we should expect those money fund balances to move out and move into the floaters?
Yes, sure, Brian. So two different things going on, on floating rate dialog in the Fed funds plus 5 zone. I was just giving some color on what the dialog is in the current market. Right, We've got no new contracts there. Just to try and give a sense now that there is some steepness to the curve, that folks are starting to engage at a place that I think is constructive versus in the past it's been one basis point and a lot of cases. So, I think I just look to future quarters will update on how that's going, I'll just give you a sense as to the dialog in the marketplace right now.
On the money fund side, that's a little bit different. I think what you see happening there is really the overflow capacity that we have where there's really two types of overflow. It can be, in ICA contracts or bank contracts or money markets and the capacity in that part of the market is really primarily coming from money markets. Could you can imagine on that type of short-term money the banks don't have a lot of economics and therefore don't have a lot of demand for it versus the money funds don't have the similar balance sheet constraints.
So, that's where you just see a lot more demand there. Now those are overflow so kind of to square that back with the first part of your question, when demand does return those balances will naturally go back into whether it be floating rate contracts or fixed rate contracts whenever the capacity returns. It's a little bit of two different things going on there.
Got it. Okay, thanks. And then on promotion. I know the there, you had referenced that there's a lot of flux going on in the conference world, which is totally understandable. Normally, if we go back to pre-2020, 3Q to 4Q you guys typically have a pretty decent drop, about a $10 million or $12 million drop in conference expense quarter over quarter. With that, I'm trying to think about the promotional indication of up a few million quarter-over-quarter would that typical seasonal pattern of the conference expense decline in the fourth quarter and therefore the TA amortization would continue to ramp or is this year going to look a little different on the conference end of things, I know it's a ticky tacky question, just want to get it straight?
Yes. No worries. Yes, I think the last part, you said there this year is a little bit different and I think the key is when you look at, when you look at last year for conferences, mean in Q4 of 2020 we really didn't have any conference spend just given COVID in the environment when typically you would have it spread throughout the year. And then when you look at our plans for this year, even though we have a return to pre-COVID levels we've really scheduled. The conference is almost entirely in the second half of the year.
So, when you get into the Q4 21 versus Q4 2020 comparison, it's just a little bit of an abnormal year where you've got basically half of our conference spend this year in Q4 when to your point, historically would typically see a decline. So it's just a little bit of a different year.
Got it. So more like a flat quarter-over-quarter conference dynamic than the typical drop?
Yes. And I think my comments in the prepared remarks just promotional up a couple million next quarter which to your point is likely driven by growth in TA.
Thank you. Our next question comes from Gerry O'Hara of Jefferies. Please go ahead. Gerry, please make sure your line is unmuted and if in a speaker phone lift your handset.
Great, thanks. Sorry about that long day. Anyway, Dan, I think in your prepared remarks, you mentioned something about the traditional markets continuing obviously to be strong for you all despite lower assets in motion. If, I kind of got that correctly. So hoping you might be able to kind of flush out that dynamic a little bit whether that's just sort of a slowing in the breakaway broker trend, whether it's a little bit more near-term, or if it's just kind of more secular in nature, that would be helpful? Thank you.
Yes, I think, where I mean in the traditional markets or maybe the advisor movement. I don't actually mean to reflect those that are moving out of the warehouses, I actually a more reflecting the movement within the independent space and I do think that's more timing than anything. I think you had lots of folks that are already in the independent space with some of the success that they're having in the marketplace today and growing their practices and supporting their clients, as well as you just add to the complexity of coming out of a significant amount of change in the prior year due to the COVID environment.
I think it's much more circumstantial than it is some structural shift in terms of the advisor movement in the independent space, but I do think that's probably reflective of the balance of this year and as we get to a place where we think, hopefully the COVID environment more normalizing, I think you'll see people ramped back up continuing to explore the strategic options versus just tactically managing their business. I hope that helps.
Next question comes from Devin Ryan of JMP Securities. Your line is open.
Okay, great. Good afternoon. I think you want to come back to the conversation we're just having now about kind of independent broker movement and yes I guess it's a longer-term point of view, again you're just talking about, you think about the market. I mean there still huge fragmentation smaller group of scale players. If you just think about the past year and a half or so, I mean it just feels like the leaders are separating themselves and it's more obvious just around technology some of things you guys are talking about on service and just the evolution of the model. And so what does this kind of to talk a bit about how this plays out longer term and just the consolidation of the market to the larger firms, is this clearly being going on for years. You guys have been a winner of that, but what point if at all, it does, it really kind of accelerate. It feels like there's maybe some inertia right now and to your point, yes, there is some friction in trying to move after kind of a lot of change over the past year.
But, why aren't advisor is kind of long-term kind of going towards where there's just, it feels like tremendous value relative to some of the smaller platform just aren't could be able to keep up technology wise or service wise or with some of the innovation that a large firms are bringing. So it's kind of tailoring on the prior question, but would love a little more detail there?
Yes, sure. And so, as you say, outside of the current environment. Right. We do see that structural trend from moving from a - from let's call it a smaller provider to one that has more capabilities or higher quality capabilities that are going to help them better serve their clients, so that trend did exist today, even in this environment, and we do expect it to continue.
Now as we are able to invest more robustly in new capabilities, new opportunities, new economics. I think that will only accelerate that trend, Devin. And then at some point when it hits one of those firms hard enough, then you will see as you say the capitulation point of trading the franchise and so we do expect that trend to continue.
I think we, why we lead with organic growth and why we're so committed to investing in our capabilities to further enhance the appeal of the model, because we do see the independent space as a robust opportunity to continue to fuel our organic growth. Now the nice thing is, is you have the flexibility of the models that we offer now, right.
We can take those investments and across these different models create a much bigger opportunity set from that growing appeal in this broadened available market and so much like we see that continued trend from the all captive to the independent model. We continue to expect that to accelerate and evolve and obviously we're playing or trying to in a significant way to be a participant in that.
So, I think you've got it right. I think those structural trends continue and at some point on an individual sort of basis these companies will hit an inflection point where they feel like strategically, it makes more sense to explore some sort of transaction and certainly we're positioned to participate in that market at right valuations. So I hope that helps.
Yes. I appreciate it. Thanks, Dan and quick follow up here. You may have hit this, but on commissions, just a little step back on particularly sales commissions of what I'm looking at here, more step back in the quarter. Is it seasonality or is this kind of kind of the right level maybe last quarter was a little more active above average, just any color on how to think about the trajectory and whether it was just a lighter quarter because either again some seasonality or people was engaged. Any color on how to think about the quarter for commissions, but maybe modeling going forward as well?
Yes. that makes sense. And not to be overly precise, I would, as you say, look at it over a broader set of data than just one quarter. Naturally speaking, you've some, some elements of seasonality inside the third quarter because of the July, August timeframe or summer time frames, which sometimes reduces activity. And so, that said again without trying to make that the specific correlation here I kind of look at it more broadly over the last 12 months and you have seen some sustained elevated levels from where, from our jumping-off point in the prior 12 months. Right.
And I think you've got a couple of things going on to think about summer are in market driven. You've got good solid equity performance in the market. You've got good liquidity in the market, which certainly drive some activity, coupled with I think ongoing rising interest rate environments will create more opportunities for certain brokerage solutions to be offered, think about things like annuities.
So, those are some things to think about in the macro, I think when you think about our structural opportunities certainly the growing number of advisors we have will lead to more commission-based and sales-based business. And then on the sort of that same sort of structural concept that you've got the headwind of this ongoing transition from brokerage to advisory and those are the sort of the drivers of the inputs that I would think about as you think about the opportunity set going forward.
But look, I think the last couple of quarters, if you look at those across that entire sort of spectrum, you've got a logical sort of level of activity that I think reflects the current market environment. Hope that helps.
And at this time, I'd like to turn the call back over to Dan Arnold for closing remarks. Sir.
Yes. Hey, thanks everyone for taking the time to join us this afternoon and we know it's a busy day for you. So, we really appreciate the time and we look forward to speaking with you again next quarter. Thanks.
And this concludes today's conference call. Thank you for participating. You may now disconnect.