RCI Hospitality Holdings Inc
NASDAQ:RICK
Earnings Call Analysis
Q1-2024 Analysis
RCI Hospitality Holdings Inc
The company seemed poised for stable growth as their first-quarter revenues hit $73.9 million, marking a 5.6% increase from the previous year. This rise was largely attributed to new club acquisitions which helped counterbalance a substantial same-store sales slump of 9.8%. Notably, despite macroeconomic headwinds leading to lower margins, particularly within the Bombshells segment, earnings per share (EPS) stood firm at $0.77, with a non-GAAP figure of $0.87.
In the wake of margin pressures, the company crafted a tactical plan to reduce costs, enhance revenue, and recalibrate margins to their historical norms. Additionally, AdmireMe's relaunch was secured through a strategic partnership, anticipated to bolster the online and mobile adult entertainment avenues and enable the company to tap into existing infrastructure and widen its customer reach.
The firm's expansion strategy is grounded in both converting and constructing new locations under successful brand formats, projecting substantial free cash flow upturns in fiscal 2024. The emphasis has been placed on the development of locations in Texas and the anticipation of opening casinos in Colorado, which are expected to significantly contribute to the free cash flow.
Post-quarter insights triggered decisive structural management changes at Bombshells, indicating potential strategic shifts that could entail seeking operational partners or even considering a sale. This reflects the company's adaptability and commitment to revitalize underperforming segments.
The fourth quarter painted a mixed picture with a $4.7 million year-over-year revenue increase from acquisitions but a decrease in same-store sales. The disparity in growth rates across revenue types echoes the changing sales mix and inflationary pressures on wages. Conversely, another segment evidenced a $700,000 revenue dip attributable to a fall in same-store sales, partly offset by new and acquired location contributions.
Cash and cash equivalents remained healthy at $21.2 million for the quarter, even with the company directing $2.1 million towards share repurchases. This demonstrates a robust fiscal approach underpinned by a steadfast free cash flow of $12.7 million or 17% of revenues.
The effective tax rate exhibited a favorable downtick to 19.9% from 22.8%, influenced by various tax nuances. Furthermore, the capital allocation strategy centered on mergers, organic growth, and buying back shares when beneficial - intends to augment free cash flow per share by 10% to 15% annually, reflecting a comprehensive and strategic approach to bolster shareholder value.
Debt levels saw a decrease of $5.8 million from the previous quarter due to disciplined paydowns, reflecting sound debt management practices. Both occupancy costs and the debt to EBITDA ratio remained within bounds, suggesting financial prudence and potential for improvement as projects progress and EBITDA grows.
The company reiterated its pledge to achieve compounding annual growth rates and recapture higher free cash flow and EBIT margins. Despite current obstacles and a protracted timeline to roll out new locations, they continue to emphasize their adeptness in overcoming economic downturns and optimism for improved performance in the future.
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Greetings, and welcome to RCI Hospitality Holdings First Quarter 2024 Earnings Conference Call. You can find the company's presentation on the RCI website. Go to the Investor Relations section, and you'll find all the necessary links at the top of the page.Please turn with me to Slide 2 of our presentation. I'm Mark Moran, CEO of Equity Animal. I will be the host of our call today. I'm coming to you from New York. Eric Langan, President and CEO of RCI Hospitality; and CFO, Bradley Chhay, are in Houston.Please turn with me to Slide 3. If you aren't already doing so, it is easy to participate in the call on X spaces. Log-in to X, formally known as Twitter, go to @RicksCEO and selected Space titled $RICK RCI Hospitality Holdings, Inc. 1Q24 Earnings Call. [Operator Instructions] This conference call is being recorded.Please turn with me to Slide 4. I want to remind everyone of our safe harbor statement. You may hear or see forward-looking statements that involve risks and uncertainties. Actual results may differ materially from those currently anticipated. We disclaim any obligation to update information disclosed in this call as a result of developments that occur afterwards.Please turn with me to Slide 5. I also direct you to the explanation of RICK's non-GAAP financial measures.Now I am pleased to introduce Eric Langan, President and CEO of RCI Hospitality. Eric, take it away.
Thank you, Mark, and thanks, everyone, for joining us today. If you'll please turn to Slide 6. Our first quarter revenues were in line with what most people were expecting. They totaled $73.9 million, up 5.6% compared to last year. This was primarily due to club acquisitions, which more than offset a consolidated same-store sales decline of 9.8%.The fundamental Nightclub business remains solid. We believe Nightclub same-store sales reflect the macroeconomic uncertainty everybody is talking about. Margins were lower than what we had been expecting, mainly on Bombshells side of the business. Brad will be going into that in more detail later.EPS was $0.77 per share with non-GAAP at $0.87. Net cash from operating activities and free cash flow held up very well. They declined only 8% and 3% respectively.Please turn to Slide 7 for other key takeaways. We are pleased to report that during the quarter and after the quarter, we continue to make progress toward our key initiatives. We have a solid plan to lower costs, increase revenue and return our margins to their target goals.The newest development is an agreement to relaunch AdmireMe with a strategic partner already in the online and mobile adult entertainment business. During the first quarter, we also continued to buy back shares and we remain confident we have access to sufficient cash resources to implement our plans.Please turn to Slide 8 to review Nightclub development plans. We continue to add value to our Baby Dolls-Chicas acquisition. Sales in the first quarter were up 10% from the fourth quarter and have improved every quarter since we've owned them. In addition, our margin improvement program resulted in 130 basis point improvement on a sequential quarter basis and 260 basis point improvement versus the acquisition performance in fiscal '23.Looking at new clubs, the replacement location in Lubbock, Texas is nearing completion. Due to the success of the Baby Dolls brand, we are converting the Abilene location to that format, which is awaiting installation of its audio and video systems, and furniture delivery. The planned Baby Dolls in West Fort Worth is simply awaiting our building permit to begin construction.The Chicas Locas brand has also been successful for us. And as a result, we have decided to remodel and convert our BYOB locations in Harlingen, Texas into a Chicas Locas, and we are currently awaiting the issuance of the liquor license.Regarding acquisitions, we are evaluating a sizable number of targets. The hardest part we face is coming up with fair value because owners want to be awarded for post-COVID highs during 2021 or 2022, and we are typically buy on a 2-year historical performance.If you please turn to Slide 9. We continue to be excited about our Central City, Colorado casinos: Rick's Cabaret Steakhouse & Casino and our Bombshells Sports Casino. In the few weeks since Christmas and New Year's, there have been no new developments with our gaming license. Meanwhile, interior construction on the Rick Casino has been progressing on schedule, and we anticipate completion in June of 2024. We will then await issuance of our gaming license so that we can install, test and configure the devices and systems in order to open the casino.For the Bombshells Casino, we are waiting for building permit. We continue to anticipate both casinos to open in fiscal 2024 and they will represent a significant free cash flow opportunity. In Colorado's most recent fiscal year, Central City slots averaged $131 adjusted gross proceeds per day and nearby Black Hawk does $307, mainly because they run 24/7 as we plan to do.Please turn to Slide 10. AdmireMe is a service we've been developing to help club entertainers monetize their content and develop stronger relationships with their customers. Based on the agreement that we've recently signed, that we worked out, we were retaining 75% ownership. Our new partner will own 25% and the service will be relaunched later in the June quarter under a new name.This partner has an existing Internet platform with domestic and international traffic, safety controls, credit card processing, all necessary technology we need at a far less cost than if we did it alone. This includes highly valued live video streaming. The result is that overnight, we obtain access to a strong technology infrastructure with significant distribution, improving revenue collection and disbursement capabilities. This will provide club entertainers with even greater potential to make money, and RCI will become the largest publicly-traded entity owning a worldwide interactive social media adult platform with streaming video both live and prerecorded.Our vision is to create a digital extension of our physical brands, connecting tens of thousands of contractors and workers on the front lines, the entertainers and waitress, et cetera, and the customer who come through our door so that they can continue to interact or receive content. We want it to be an easy and seamless way for entertainers and waitresses to monetize their relationships 24 hours a day, 7 days a week, 365 days a year. If you walk into the club, the entertainers are on the platform promoting themselves, getting customers to sign up and subscribe to them and then come back and visit them in the club.Please turn to Slide 11 to review our Bombshells development program. Our newest location, Stafford, a suburb of Houston opened in mid-November. Construction is continuing in our Rowlett location, which we plan to open in late June or July of this year, and our Lubbock location construction is well underway, and we plan to open that in the fourth quarter of '24 as well.We are getting ready to begin the remodeling of downtown Denver location as soon as we receive our building permits. Since this is a simple remodel of an existing restaurant location, it should be a quick turnaround to get this site open.As for future developments, we have decided to list our Aurora, Colorado site for sale or lease and to put our second Austin location on hold. Both moves are intended to help us better focus on other opportunities. The Huntsville franchisee is still awaiting his building permits.The bigger issue is Bombshells' performance. After we've seen the results from the quarter, we have made a major structural management changes in Bombshells team, and we are also considering any and all options to improve performance that potentially includes seeking an operational partner or selling the business.Now here's Bradley to go into more details on our results.
Thanks, Eric. Please turn to Slide 12 to review our Nightclub segment. Fourth quarter revenues -- can you guys hear me? He says he can't hear me. Okay.Please turn to Slide 12 to review our Nightclub segment. Fourth quarter revenues increased $4.7 million year-over-year. This was primarily due to an $8.9 million increase from acquisitions and a $4 million decline in same-store sales. By revenue type, alcoholic beverages increased 18.7%, food 14.1% and other by 8.2%. Meanwhile, service declined 1.6%. The different growth rates reflected higher alcohol and food in the sales mix from the newly acquired Heartbreakers, Baby Dolls and Chicas Locas club.GAAP operating income was $20.4 million or 33.4% of revenues. Non-GAAP operating income was $21 million or 34.3% of revenues. Margins were affected by a different sales mix from the newly acquired clubs, lower service revenues and wage inflation.Please turn to Slide 13 to review our Bombshells segment. Fourth quarter revenues declined $700,000 year-over-year. This primarily reflected a $2.7 million decline in same-store sales and a $2.1 million increase from the newly acquired and new locations. The acquired locations are Bombshells, San Antonio and Cherry Creek Food Hall with its Bombshells Kitchen. The new location is Bombshells Stafford, which opened in mid-November.GAAP operating income was a profit of $86,000 or 0.7% of revenues and non-GAAP was a profit of $149,000 or 1.2%.Please turn to Slide 14. The combined operating loss from our other end corporate segment was $400,000 less than that of last year. On a non-GAAP basis, they were about $100,000 less. I also wanted to note that effective tax rate for the year was 19.9% compared to 22.8%. The rate is affected by state taxes, permanent differences, tax credits, including the FICO tip credit.Now please turn to Slide 15. We have a couple of slides coming up that will discuss free cash flow and adjusted EBITDA, which are non-GAAP. In advance of that, we wanted to present you with the closest GAAP equivalents on this slide, which are operating and net income.Now please turn to Slide 16 to look at some of our other key metrics. We ended the quarter with cash and cash equivalents of $21.2 million. During the first quarter, we used $2.1 million to buy back shares. First quarter free cash flow was $12.7 million or 17% of revenues. Adjusted EBITDA was $17.5 million or 24% of revenues. Our more recent free cash flow and adjusted EBITDA conversion rates reflect a lower percentage of service revenues in our Nightclub business.Now please turn to Slide 17 to review our debt metrics. Debt as of December 31 declined $5.8 million from September 30 due to scheduled pay downs. The weighted average interest rate was 6.61%, in line with what we have been paying. Total occupancy cost was at 8.2%, inched up a little bit from a sequential quarter -- on a sequential quarter basis, but we are still in our comfort range of 69%. At 2.9x, debt to trailing 12-month adjusted EBITDA also inched up just a little bit, but continues to be in our comfort zone of less than 3x.Please note that both occupancy costs and debt to adjusted EBITDA reflect the fact that we are developing a number of projects. As they open and we begin generating revenues and EBITDA, occupancy cost and debt to adjusted EBITDA should decline. Debt maturities continue to remain reasonable and manageable. We are also in the process of completing a $20 million cashout bank loan using $30 million of our unencumbered real estate.Please turn to Slide 18 for our debt pie chart. We continue to pay down all our slices of our debt. The percentage share of our different pieces of debt remained largely the same as the fourth quarter.Now let me turn the presentation back to Eric.
Thanks, Bradley. Please turn to Slide 19. Before we go into Q&A for our new investors, I want you to know that everything we do is centered around our capital allocation strategy. We employ 3 different approaches subject to whether there is a compelling rationale to do otherwise: mergers and acquisitions, organic growth and buying back shares when the yield on our free cash flow per share is more than 10%. All this is being done with the ultimate goal of driving shareholder value by increasing free cash flow per share by at least 10% to 15% on a compound annual basis. To see more about this strategy, please visit our new website at rcihh.com.Please turn to Slide 20. By sticking to our capital allocation strategy since the end of fiscal 2015, we have generated compound annual growth rates of 10.2% for revenues, 12.1% for adjusted EBITDA, 17.2% for free cash flow. We also reduced our fully diluted share count, including shares used for acquisitions.But nothing goes up in a straight line. The key point is we have the plans, tools, resources and expertise to get the job done. We'll make more acquisitions. While taking a little longer to get projects up and running, the drag will be behind us, the doors will open and our numbers will improve.We will get our free cash flow and adjusted EBIT margins back to the 20% and 30% as we have in the past. Unfortunately, in the current environment, it has taken us a little longer to open new locations and we have -- but we have dealt with economic downturns before.I know that these numbers are a little disappointing to some, and they are disappointing to us, but I ask you to have faith in our team's ability as I do that we will reach our future targets. Thank you to our loyal and dedicated team members for all their hard work and effort and all of our shareholders who believe and make our success possible.Now here's Mark.
Thank you very much, Eric and Bradley. [Operator Instructions] To start things off, we'd like to take questions from RICK's analysts and some of its larger shareholders before moving into general Q&A.First up, we have Anthony of Sidoti & Company. Anthony, I'm not sure if you're on mute. While Anthony works that out, we can move now to --
Can you hear me now?
Yes, we can hear you, we can hear you. So, we'll stay on Anthony.
Sorry about that. I have a new phone over here, so apologies for that. So anyway, I do want to get into a little bit more about the same-store sales numbers as far as traffic versus average ticket that you've seen. And also in your January sales release, Eric, you talked about hopefully that -- I think the quote was basically saying that hopefully, we've seen the worst of the same-store sales declines given the uncertain macro conditions. So just wondering if you think that's still true. And I have a couple of other questions as well.
Yes, sure. I mean the same-store sales decline is obviously not much has changed from the last call. We got the December numbers, December was decent. January was starting off okay. Then we had the weather issues for a couple of the middle weeks, but finished very strongly. The first week of February has been a good week for us overall. I don't have breakdowns on same-store sales for January and February because it's just too early for me to have all those numbers yet. But hopefully, we'll get an idea of those soon.I think the worst of it is behind us. I mean, Bombshells is still an issue. We've had to make some cost changes there and some structural changes in management and how we're operating those locations. And hopefully, we'll start seeing those results as we move into March Madness. I think March Madness, we're doing a big push for March for March Madness, some other changes. We started today with our launch rate Thursday. So we're going to do a few more things, be take the Bombshells concept, make it a little more [ risky ].I think the team kind of started to focus on restaurant operations too much and what we're doing, and we've got to get back to our basics and which is keeping our alcohol sales at the 60% range of sales. Those have declined a little bit, and I want to get that back to normal and making the place fun again, especially in the evening hours. So that's kind of what we're focused on right now.
And then I know you recently hired a new assistant of Director of Operations for Bombshells. What has he done so far? And kind of what are your plans? Can you share any specifics as to what you're doing as far as to get that segment in better shape?
Yes, sure. We've done some cost-cutting at the management level, taking our regional managers, put them back in individual stores, having them focus on individual stores, which allowed us to get rid of some underperforming general managers and not replace other managers through that have left -- naturally left to attrition by moving people around.The new guy has been in training in Houston. He's now in Dallas. He'll be working at the Dallas and the Arlington location to get those locations, which are our biggest decliners, back in shape, just making sure people are promoting, doing the things they do, and really focusing on customer service, like I said, and making the place fun again to hang out. And I think I said that earlier that they've been focused on restaurant operations more than what I would consider the alcohol sales operations. And I think that's kind of the key.We've made some major changes in music formats, DJs. Some of the things have just kind of -- as we went visiting the stores and our secret shoppers in, just found things that we weren't happy with on some of the direction that the current management team has been taking it to. And so we're on that. And then also by moving these regionals into direct stores, we'll have a lot more accountability as we move into the March-April-May months and we'll see significant changes or we'll continue to make changes in management there as well.
And then switching gears, you talked about the AdmireMe relaunch with a new strategic partner. How should we think about this as far as from a financial perspective as far as what this could mean to you guys? If you could add any additional color, that would be great.
Are you speaking? Hello?
I'm sorry. Yes, I'm sorry. For some reason, my mute turn itself back on. Sorry about that. Thanks, Mark.So for the new site, basically our new partner already has the software up and running on another for their site. So we're going to basically white label that software. So we're waiting for the skins to be done right now, which hopefully will be done sometime in April. We'll begin early testing and basically full launch this in that next quarter.It lowers our cost tremendously because we are spending about $40,000 a month on programmers trying to get AdmireMe up and running. So basically, it will cut about $0.5 million a year from our expenses, which is a part of our overall cut to cut over $2 million in a quarter in expenses from our budget right now. And so that will be a big part of that.And we'll continue to move forward launching this new site with video streaming, which we weren't -- we didn't have on AdmireMe and weren't going to have on AdmireMe for some time and who knows at what cost to get to that. So basically, I think it just moves the software light years ahead. The concept is still the same to get all of our entertainers and wait staff and employees that are interested in creating content to create content and have a means to do so.
And next up, we'll bring Scott Buck of H.C. Wainwright.
Eric, I'm curious on the licensing. I know you don't have an update for us. But I'm curious at what point do you start to get a little nervous in your ability to get the properties open by year-end fiscal '24?
May. We need to have -- we need to be on the agenda for approval by May. If we're not on by May, it will be very difficult. It's going to take somewhere between probably 3 and 4 months, so somewhere between 90 and 120 days to do all the install testing and get all the certifications we need from gaming to get the final go-live approval. So we really -- if we want to open in September, we need to have that approval for the licensing itself no later than the end of May. We have quarterly updates with them. The next update is about a week from now. So once we have that update, hopefully we'll have better information on where they're at in the process.As far as me getting worried, I don't really worry about overall unless, of course, they start issuing a bunch of licenses to the other -- all the other licenses start getting issued to other operators that have applied. I think there are 6 licenses applied for in Central City right now. If all those were to start getting approved and ours was not getting on the agenda, I would be concerned. But as of right now, there's no concern. I think it's just the normal flow of operations and the way the Colorado Department of Gaming does their investigations.
And I'm curious, what's the remaining CapEx on those -- the 2 properties to get them open?
It really depends on how we do certain things. So far, we're about $2.5 million in, I believe, on my last update that I've gotten. We just signed about a $3 million contract for all those construction on the Rick's, which includes some pretty major changes to the overall deal. And the HVAC systems are in Denver right now. So they will be installed as soon as weather permits and they can get all their ducks in a row because we're replacing the roof at the same time they put the unit. So basically, they're going to pull the existing units off the roof. We're going to put all the new curbs and stuff in for the roofing. They'll set the units and then they'll reroof the building.So that will be considerable. It should be done, I would think, no later than the end of March at this time. And so 6 or 7 more weeks we'll have all the PC in that building and that have everything up and running. We think final construction other than the actual gaming machines should be completed sometime in June.
Scott, we can't hear you if you have another question.
Yes. Sorry about that. It went back on to mute. Yes. So on Bombshells and the strategic review, you talked about a potential sale or at least exploration. You guys hired some outside help to kind of speed that process along? Or at this point, are you still kind of looking at opportunities internally to do something?
We are working with an outside group right now as well as done a few things on our own as well. So when we say we're exploring everything, I mean we're looking everywhere. We're talking with lots of people. But as far as getting rates, as far as listing and whatnot, we haven't gone as far as listing them for sale at this point because right now we are really kind of hoping we can find either the right partner like we did with AdmireMe or doing our -- making the changes we've done internally and seen if that is going to make a difference in a quick enough time period for my liking. So that's where we are at with it.
And then just last thing quickly. What's the timing look like on the cash out loan? And are you kind of in conversations with folks already about potential acquisitions?
We're pushing the loan because we have been in talk with several outside operators and would need significant cash down payments. So we're going to just try to get that cash sitting on our books. We've been working on this for about 5 weeks. We had to get appraisals in environmental studies on a couple of the properties because they weren't current. That's all updated, and we should be going to loan committee in the next week or so.So I would look for -- our hope is to close sometime in either the last week of February, first week of March. That's to close the loan. So hopefully we can stay on that time line as long as nothing comes up or nothing comes out of committee that was missed in the vetting[Audio Gap]ran casinos in Black Hawk, ran casinos in Central City, both for the past 20-some years. It was very knowledgeable. It's very well known by the Department of Gaming as well as many of the other operators, employees and whatnot in that Central City Black Hawk area.
And I'm sorry, you broke up a little earlier, but can you talk about where do you see your budget for the casinos to the point where -- what do you believe the budget will be when you complete the casinos?
I'm sorry, can you repeat that? I'm sorry.
Yes, can you give us an idea of what the budget will look like to complete the casinos? I believe you mentioned that earlier, but it was -- you kind of broke up.
Okay. Sure. The budget for the casinos is probably overall about $20 million for both properties, including the real estate purchases. We spent about $2.5 million on the deal. The real estate purchases are about another $8 million. So we've got about $10 million more to spend. But it depends on how we're going to spend -- or how we're going to do the machines. If we pay all cash for the machines, that would be a very significant amount of money. But it looks like we're going to do -- there are some terms we can get that are like 12 months famous cash. We don't have to start making payments still after the machines are installed with some operators. We can also do rev share that will also create some cash outlay savings for us. We'll still have to pay, but we'd have time to do that.
And then lastly, with regards to the macroeconomic uncertainty that you've been discussing, I take it that -- can you just confirm if it's still in the blue collar, how your white collar customers are holding up? And then kind of in general, what do you think we have to see to move beyond this area or time period of macroeconomic uncertainty?
Well, I mean, we have to get rid of the uncertainty in the marketplace. It's funny because you read stuff in the media and you hear how great things are in jobs and this and that, but when you go out into -- on Main Street and you start talking with people, they're uncertain. Even the people that are doing very well in their jobs right now are uncertain. Is my job is still going to be here 3 months from now? Am I still going to be doing as well? What are interest rates going to be?And we're seeing that in the customer. You're seeing the customer trade down, so which is typically recessionary behavior. So we're definitely seeing the customer trade down. We're seeing the customer maybe not come as often. So our Mondays and Wednesdays are becoming slower and you're going to start seeing us do some basically what I call recessionary discounting on other days which is kind of like dynamic pricing, only we do it on certain days rather than all the time. So we're going to see that happen as we're moving forward. We've already got a lot of these things going into place right now. And until that customer's confidence is back, I think we're going to have to figure out ways to bring that customer in and get that customer to continue to spend money.
Next up, we're going to have [indiscernible]. And I'd like to encourage everyone who has a question to raise their hand, and we'll bring you up to the speaker spot.
Let's go into the AdmireMe 2.0 that you guys are going to be doing. How long have you been dealing or engaging with this partner that you're bringing on?
Sorry, I better unmute myself. We started talking with them at expo in Vegas in August, and we've kind of developed a relationship. We had to get comfortable with each other. We've laid out the foundation of expectations from both sides. And on that, we've probably signed the agreement about 3 weeks ago, I believe. And they've been working on some skinning ideas and how they're going to -- what it's going to look like, what the site's going to look like, have registered the domain or purchased the domain. So we have those all ready to go for the new launch. And they're very excited except we're shooting for basically some testing of -- which we don't need to do a lot of testing the software. It's really just making sure that everything flows properly with the design so that we don't end up with -- you click on a link on our site and actually end up seeing content or something from their previous website. So it's basically just going through to make sure everything is working properly. And then we'll be ready to launch. We'll start at a couple of specific clubs putting on entertainers from those clubs first, getting everything rolling and then basically do a full company-wide launch hopefully by May and June, is the plan.
And then how long has this partner been in the business of doing this in terms of like they're going to handle the credit card processing or all that aspect of the business? You're basically supplying the performers for the entertainers?
Kind of. I mean, yes, it will still be through our company. So we are processing our stuff, but we're going to be working with different banks than we worked with AdmireMe who they have a much longer and stronger relationships with, as well as other vendors that they've been doing. They've been in the business since the early 2000s back when they -- it's funny because we started talking about different people throughout in the industry from back when RICK's had dancer dorm back in '99, early 2000s. And we all kind of knew the same people, and it was kind of funny that we were both in the business at the same time back then and didn't really meet up back then.So I'm very optimistic and excited to see where the concept will go when it has the right software. Because I think we have the right idea. We just didn't have the right medium to basically put the entertainers and the customer base together. And with their software, we're going to be able to do that. And like I said, with full video streaming, that seems to be the big thing these days. So I'm very excited about where that's going to go.
And how many entertainers do you think you're going to be able to at least offer this as an option by being an independent contractor within the firm. How many?
Well, I mean we had -- in 2023, we had over 25,000 contracted entertainers nationwide. So I mean, if we can get 5% of them, that would be 1,250. If we can get 10%, we'd have 2,500 and so on. So I don't really know, and that doesn't count waitresses or any other front or house staff, whether there's some bartenders or door girls, whatnot, that might be interested in being on this site. And then, of course, other clubs and outside people as well. So I think it will grow relatively quickly.We're doing pretty decent in growing it when we were pushing it, the few times we've tried to push AdmireMe. But as soon as we start putting any people on the site, it would -- we run into bugs and problems that we have to stop and hold back and then try to fix the software. The beauty of their software is up and running and is already ready to handle hundreds and hundreds of people at a time. So that's going to be a big plus for us in pushing the channel.
Are any other clubs in the marketplace doing something like this? Or are you guys going to be at the forefront of this where other clubs that are maybe competitors or not competitors in other markets would want to join on board, and this becomes like this is the entertainers only fans one-stop shop because it seems like a lot of this stuff is really about just being first to market?
Look, with us trying to do it before, I know how much it costs, and I don't think any other -- I don't know of any other operators that are trying right now. I haven't heard anything. And when they start looking at what is cost to try to get there, it's going to be too much. So I don't think they'll do it. It's kind of where I got to terms like, look, we're not going to keep -- at the rate we're going, we're going to spend another $3 million trying to get this thing working. And here, we got a guy that -- a partner who's got everything. We can give out 25% of the deal and be light years ahead of where we're at. And it is about being first to the market. So I didn't want someone else to go in and start trying to wrap these up.I know there's some other sites out there that have tried to tap the entertainer market. But I don't think they have the direct contact with the people, the entertainers like we do as well as some of our competitors. We will be able to offer them incentives for them to put their entertainers on our site and they'll earn residual income as well, so through referral programs. So the new operator and the new software is going to be incredible. All we have to do is do what we do is get our entertainers on there. Basically, we get them to show up, and they provide everything else which is our interest as well.
And then just one last question. I know OnlyFans typically does an 80-20 revenue share with 80% to the entertainers and 20% to the OnlyFans platform. Is yours going to be similar to that?
It's exactly the same as you've seen from AdmireMe and we have it set up the same way. And we may end up using part of our 20% as referral fees for a time period, and we may also bring some big influencers over from other sites that are also in the entertainment, whether in our clubs or other clubs, and we may offer them a little more of the percentage. So there may be -- we may make a little less than the 20% in the beginning. But at some point, those promotions will end. It will just be our marketing dollars basically, and then we'll refer to the standards as --
Next up, we will have Evan Tindell.
The way you talked about kind of the same-store sales performance in the Nightclub segment makes me think that you guys are kind of of the opinion that a similar thing is happening --
Tin, I'm sorry, this is Bradley. Can you repeat the question? We missed the first part of it.
Sorry. I think the first part was just me thanking you for taking the call. So obviously, you guys have talked about the kind of the macro environment at the clubs. And it make we think that you guys are of the opinion that the results at other clubs are kind of similarly negative in terms of same-store sales. So I was just wondering if that's kind of the poor results at other clubs are kind of increasing the inbound offers you guys have in terms of acquisitions or might make the multiples that you guys can pay a little lower given the recent performance.
Yes. I've talked with several other club operators. In fact, I'm going to be this weekend with the one with a club operator that basically between him and some of his partners about 65 clubs around the country. They're all very similar in declines -- a lot of their declines are even higher than ours. I'm hearing from some people as much as 20% and 30% at certain locations in declines from their highs. And so that's definitely going to be an issue. But as far as more offers, yes, we're talking with several acquisition targets. The biggest problem we have is everybody wants to sell based on their 2022 numbers. And don't we all. The reality of it is there was a lot of free cash out there, and there was a lot of pent-up demand that it doesn't exist today in higher interest rates and more economic uncertainty. And so I can't be buying at a 5x multiple of 2022 when we're in 2024, and I know that those numbers aren't repeatable.
And then one more question. So there was a couple of threads on Twitter about the kind of some of the warnings in the 10-Qs and 10-Ks over the years about internal controls. And I was just wondering, there's one warning about like goodwill impairments and there was one about like user access to the IP systems. And I was just wondering if you could kind of address some of those concerns or maybe help explain kind of what those are about for people that don't know or that are just might be reading the financials for the first time?
Yes, sure. If you noticed, they continuously change, right. It's like our auditors are continually trying to find some new material weakness every single year. And typically, when they're found, whether by us, whether by our internal third-party independent auditors or by the auditing companies or by auditors ourselves, we immediately make changes and adjust and correct them. But the problem is, in order to get a clean bill of health, you have to be -- it has to be fixed for the entire year. So even if it was one day that something was off, you get a material weakness. So we have to deal with that.I'm hoping all we can do is keep pushing and keep working and keep fixing things as they say. I will say that none of the weaknesses they've ever found have ever caused restatement of financials, they've never found any fraud or anything like that. It's just -- it's the old saying is what if, what if, what if, what if. And I always used to -- I always like to use the example of if you have a bank vault in your home and you have a security system in your home and you have all these things to stop somebody from being able to steal a necklace out of your home, and they come up with a way to break into your house, circumvent all of your stuff and still steal the necklace, even though the necklace was never stolen, they turn and say, well, that's a material weakness. And so now you've got to fix this new what-if. And so those are things we face.And as a growing company in the beginning, it was software, as our software -- our software didn't -- did we put an ERP system in. We corrected the majority of those what ifs with our other stuff. I mean, at the end of the day, you have to have somebody in IT that's responsible for monitoring the system, keeping the system up and alive, running the backups. That's a very high paid employee who has to have that access. And just like the company has to have a CEO that has the ability to make certain decisions and whatnot.And so basically, what they say with our IT stuff, I think, is basically is -- basically one guy had powers to change and do things and where was the check system on him. And I think we've resolved all of that now through notifications to certain people if things are changed and whatnot, but you don't know what you don't know until they come in and say, "Oh, this is could happen or this could happen." Even though it's never happened, obviously once it happens, we've always taken, or anything has ever happened, we've always been able to fix and adjust the system. But we can't think of every little detail and every little thing constantly that could happen when it does never happen or has never happened, or hasn't even happened to somebody else. So those are the things we deal with, and we just keep working on that.
Next up, we have Adam Wyden of ADW Capital.
I'm here. A couple of things. It was encouraging that you wrote in the press release that you thought you've seen the bottom in the same-store sales and I think consistent with other people's commentary and sort of live entertainment, Dave & Buster's, Bowl, all this stuff. It seems like that you're doing more promoting and stuff like that, but people are still willing to spend, maybe spend differently, but people are still willing to spend. So that's good. And I guess this is your seasonally weakest quarter anyway. That's like about 20% of EBITDA, at least historically. So it sort of gives you a nice baseline of sort of where you are. But a couple of sort of procedural questions.You mentioned $2 million of cost annualized per quarter. That's roughly $8 million of EBITDA. Is that in Bombshells, Nightclubs, corporate. Can you talk a little bit about where you think that cost is going to come from?
Well, I mean, we're doing the COVID sweep, as I call it. When we got closed down for COVID, we had to sit down and go through every single possible expense and what we could waive, what we could get rid of, how we can make changes, where we could make cuts, what non-income producing properties or non-income producing assets we needed to get rid of. We're going to sit down. We've been doing it, but we're going to continue. And I mean, there's a lot of 70-some operating subsidiaries. So there's a lot of subsidiaries still to go through. But we've been working on this basically since we internally had results from the past quarter. So it's going to be a lot of places.A part of it was with AdmireMe, making the major change with AdmireMe. Bringing on a partner there is going to be a significant cost reduction for us going forward. We're looking at all SG&A expenses. We're looking at all club by club, whether it's employees, whether it's security, whether it's -- basically every little cost and figuring out where we can make the cuts just like we had to do back in 2020 when COVID hit.
Yes. Well, you guys did an excellent job cutting costs during COVID. So obviously, you guys have shown that you guys can make margin with lower revenues. So look, another $8 million to $10 million of cost, if you can do it, would be well welcomed from a cash flow perspective as it relates to being able to allocate capital into share repurchase or more clubs.Secondly, obviously you expect to get the casinos open, but you talked a lot about non-income producing properties. You've got, I don't know, 3 or so clubs, I can't keep it all straight, that are sort of being remodeled to being reopened. Those are obviously not -- you're not sort of waiting on same-store sales to come back. Do you mind like trying to sort of enumerate sort of what you think that is in revenue and potential EBITDA contribution? I mean I'm just sort of trying to sort of give people an understanding of, look, if the company does nothing from here, same-store sales don't improve. You get the $8-plus million of EBITDA from cost and you get another X million of revenue and EBITDA from the clubs reopening, and that sort of gives you a baseline assuming things don't get worse, which you don't think they are, what's sort of not in the numbers today. So you can sort of take the 18 multiply it by 5, gets you to 90. If it's 20%, and then you add the $8 million of cost reduction plus clubs sort of gives you a sense of what normalized EBITDA is ex casinos. Do you understand where I'm going?
Yes, I got you. So only one is actually a remodel, that's the Abilene. And we've closed that down and remodeled because we were going to get a liquor license. Then we couldn't get the late hours. And so we basically went back to the BYOB for a very short period of time. And then once we did that, the city work with us up there to get us the late hour. So now we have -- we're going to be able to sell alcoholic beverage still 2 a.m. So we've rebranded it to now we have Baby Dolls doing so well. We rebranded it to Baby Dolls. It will open hopefully in March.And then as well as the Lubbock club is near completion and should open in March as well. So we should get 6 months of both of those locations. Both of those locations have gone from BYOB clubs to alcohol sales clubs. I'm guessing should be somewhere around $60,000 to $80,000 a week sales clubs, so somewhere between $3 million and $4 million annualized revenue and the use of a 40% margin rate or 35% margin rate where we're at here. I think both clubs will be able to have VIP area, so we should have plenty of service revenue at both those locations.The third location will not open and probably until the first quarter of 2025. So it won't really contribute in 2024. But it is a very large location. This location we bought in Fort Worth, Texas where we bought the property, we're going to revamp and reopen a club there. We're building the second floor. We're doing a lot of -- so it's about a $3 million rebuild of the building. So part of the building will still be there, but basically we're turning down a big portion of the building, tearing off the roof and going up, all new parking and whatnot.So it will be a very much bigger deal, but also I think it will contribute in a much larger ratio in that. That location is probably around $140,000 to $180,000 week location when it reopened, so somewhere between $7 million and $9 million. And I think the margins will be at that larger location much closer to our 40% typical margins for a club of that size. And maybe even higher.
So humor me for a minute. If you say you do $7 million for the 2 little clubs and $8 million for the big club and maybe even more. That's like $15 million at a 35%, 40% margin. That's like $6 million of EBITDA and then add another $8 million for cost reductions, that's like $14 million. Again, you're not going to get it this year, but I'm just saying sort of on a normalized basis. And if I take your sort of 17 math 18 and multiply it by 5, I'm getting to a number that looks like around $105 million without the casinos, without M&A and without sort of improving Bombshells, just to sort of give people a baseline of like assuming you talked about do nothing on a capital allocation perspective. I'm sort of saying, do nothing on an operating basis, i.e. the same-store sales don't improve. And all you do is do your COVID sweep, get your clubs open, right. Then you're looking at something like $105 million of EBITDA, not including casinos, not including M&A. I mean are you sort of following my math?
Yes, I'm following your math. But yes, I think we do have to have same-store sales bottom out, and we have to have same-store sales [Technical Difficulty].
Eric, you're cutting out.
Yes. You said we have to have same-store sales and then we lost you.
Can you hear me now?
Yes.
Okay. I think we have to have same-store sales bottoming and return back to that 3% to 5% growth in order to deal. We're going to have to obviously fix the Bombshells, get Bombshells back to where their margins are headed the right direction. It's not 1%, but back to their 15% to 18%, 22% margins where they need to be at. Then I think your $100-and-some million is probably a very good number.Right now, I mean if you've -- you got to figure we're probably $80 million without anything new opening, you open up these 2 new stores provided that this was our worst quarter. So it's definitely doable, but there are some things that have to happen and some things have to go right. I suspect that, like I said, I think March Madness -- I think we returned to basically 2017 to 2019 type seasonality in the business, which means March should be a huge turnaround month. March Madness should be really, really big for us this year. And we should start seeing the typical spring fever that we see in March.And we do have 5 weekends in March this year. So while January may seem a little weaker, we had 5 weekends in January last year, which -- that weakness was -- and we had some pretty tough weather this year in January, where we had it in February, I think, the previous year. So we'll have to see how that weighs out as we get to the end of February. But I'm very optimistic this quarter will be much better than the last quarter.
Well, what I was trying to do, Eric, what I was trying to do, and then I got one last question, is just trying to bridge for the audience that like this quarter did not -- this last quarter is you're seasonally weakest. So if you were to say, "Hey, it's 20% of EBITDA. And then by the way, these are all the things we are doing today", right, whether you get a full credit for them for the full year, I know you like to think about things in years. I think a lot of people in the audience like to think about things sort of on a normalized basis, run rate basis. And so when you think about $8 million of annualized cost and then you think about having those clubs open, what does the business look like normalized exiting the year type thing.That's all I'm saying that like I think everybody understands you're not even going to have the big club up until the end of the quarter, end of the year. I'm just saying like all things being equal, if you get the cost cuts and the same-store sales do bottom and you get these clubs open, sort of what does the business look like, right? Obviously, you can get the casinos open, too. And then that's not in the numbers either, right? I'm just trying to sort of --
Yes. I mean from the club standpoint, I mean, the clubs have been very strong. We've had a couple of quarters here where our same-store sales have declined a little bit. But the big part of our same-store sales decline has been the Bombshells. Even though it's a smaller part of sales, it's been a much -- those are significant when you start looking at 15%, 20% sales and store sales declines, that has to stop. We have to -- we have made some major changes. I think we've definitely bottomed at Bombshells. In fact, I had a big meeting with people that asked us, it's hard to follow when you're lying down, so take chances, take risk, let's make the changes.We started the lingerie Thursdays. We've got some other promotions that we're going to really kick off on Monday, Tuesdays and Wednesdays. The clubs are getting ready to do some big promotions for Tuesdays and Wednesday nights, which have gotten weaker on the clubs -- for the clubs for us to really build those numbers up like we did back in 2010 when we -- 2009, 2010 era. So we're going to be beginning some of that stuff for Tuesdays and Wednesdays here in the next few weeks. And hopefully, that will bring our Tuesdays and Wednesday numbers back up.So all in all, I guess, and to get to where we're at, yes, can we do $100 million or $25 million of EBITDA? I don't see why not. Everything is lined up. Nothing's really changed. This quarter was a little off. But as far as the -- all the projects that we have that are coming online that are basically a drain on EBITDA and a drain on our cost right now as they open in March as they opened in June, July and start contributing, it's a double bang for the buck. Instead of costing us money now, they're all going to be generating money. So we not only get, on a run rate basis, not only the new income and the new revenue, we also lose the drag that they've been causing.
Well, and you also don't have the casinos in this number either. I mean if you have the casinos open in '25, we should do probably well in excess of $100 million. I mean those are potentially -- those are 40%, 50% margin businesses. So if you have both of those open, I mean, that's going to be a significant contributor as well.
Yes. I remain very [ optimistic ] that we can get those casinos open by September, provided that gaming issues our licenses. I mean we're sitting here -- basically you're at the will of the state. Until the state issues our licenses, there's not a whole lot we can do. We will have the Rick's Casino ready to go in June. And I think that construction will probably be completed, provided the building permits come in, in the next few weeks like we think.For the Bombshells, we're very close, going back and forth with the city's third-party company that does all the plan reviews. We're very close on that as well. I think we will get that hopefully. And that casino should be built and ready to go, maybe in June, but probably closer to August. So if we can get the licenses issued in the next 3 months, will be good to go. I just don't know where they're at because they just don't tell you anything, right. They tell you if they need something, and they tell you when they're going to come visit you, and those types of things, but they really don't give you any real feedback on where they're at in the process or when they think the process will be completed.
You talked about senior management changes at Bombshells. I mean have you -- has senior, senior leadership, the head of Bombshells are they still there? And I guess your strip club -- sorry, sorry, on the Nightclub side, you sort of have a unique management program in that the Nightclubs are managed by RCI management company, and they've been with you for a long time, and many of the managers sort of participate in the tip pool. It's sort of more of an entrepreneurial culture.I mean, have you considered bringing in someone from like a Twin Peaks or a Ojos Locos or another business and perhaps structuring a program where someone who knows what good looks like sort of has a revenue share or profit share or some sort of things so they go up and down with the business? I mean, I don't know, but it seems like it's worked really well on the Nightclub side, sort of the entrepreneurial culture and sort of the way you sort of manage those. I mean have you thought about sort of doing something similar on Bombshells where you sort of get Ed or get someone that sort of has real sort of financial interest in the success of the business and sort of bringing someone over from a business that has sort of executed? I mean, because I don't think it's that hard. I mean, I think if you look at like some of the other businesses on the restaurant side, I mean, obviously they've seen some weakness, but they're still sort of holding margin and whatnot, which means that means you create opportunity.It doesn't mean -- I think unlike on the Nightclub side where your peers are sort of down 30%, your sort of eons beyond them. It feels like your peers aren't that down on the restaurant side. So it feels like there's opportunity with the proper management. I mean have you sort of sorted through that? And is there anything you can sort of discuss on that front? I mean, because that might make it easier to sell it or maybe you decide you don't want to sell it if you get someone that really can sort of do a 20% margin day in, day out?
I mean we are currently testing all of our options and working through the process. I mean we basically started the process in December. We made a few changes. We were not happy with those changes at the end of that quarter. We have made additional changes when the results came in, in January as we started seeing the Bombshells results. We started making more changes. We were affected in Texas by weather, freeze days and then 2 weeks of rain and flooding. So there are some issues on -- are the changes we made in early January working or not? We will know that over the next couple of weeks as we go through Super Bowl Sunday. I will tell you that Ed is helping out with Bombshells right now as I am myself being involved in monitoring stores dailies, hourly sales and making phone calls and visiting sites and doing the things that we need to do to make sure the changes that we have made are working and that we're seeing immediate results.I think that part of the problem was that the current management team that we had in place in October through December just did not understand the sense of urgency. I think they have definitely got the sense of urgency well under at this time. And they understand that this is not a -- we're going to wait until March to see results or we're going to wait until May to get results. No, we are going to see results this week and we're going to see results next week. And we're going to see the results the week after that. And if the results aren't going in the direction that we want, we were going to make more changes or until we get the formula correct.I think the concept is a great concept. The food is great. I think we've lacked in a couple of places. We lacked in service and customer service. And I think we've lacked in -- that the focus of the current team has been strictly on the restaurant and not on the bar sales. And of course, the bar sales are the highest profit margins. And that really showed in this last quarter where I think the was taken off the ball on a few things. We've asked and told them to make to certain changes in the music formats, to the DJs. Some of those changes were not made that we asked for. Those are now being monitored on a daily basis.And I'd say the easiest way is I'm not being nice about it anymore. I'm not giving -- there is no time. Sense of urgency is today, not tomorrow, not next week, but today. And if they can't get the sense of urgency figured out relatively quickly, like today, then tomorrow there will be -- I will be making additional changes until I get the formula right. I've done this many times. I used to be the turnaround, and that's why I got my start in this business and this was buying clubs that needed to be turned around or businesses that need to be turned around, and going in and fixing them and putting the right people in place. And that's exactly what I'm doing with Bombshells now.
We're going to call up one last question.
Hello, can you hear me?
We can hear you.
Yes. Eric, Mark, Bradley, big time supporter longtime fan of RICKS and RCI. But I have a question for you, Eric. In 2 years, what does that ideal quarter look like for you?
In the next 2 years, I mean I want to continue to grow our free cash flow at a 10% rate. I want to see the casinos open. I think we need to -- within the next 2 years, I'd like to see us take another major acquisition in of 10, 15, 20 clubs in a single stroke, so that we're buying out another, what I call, a major player in the industry like we did with the Birch management acquisition like we did with the acquisition of BCGH. And of course, we did our first large one in 2012 when we bought out the Jaguars chain. So I'd like to see us take that another major chain in the next 2 years. I wouldn't like to see the casinos -- well, we'll have the results of operations from the casinos. So we'll know if we can take the entertainment/casino model to other markets, whether that's Iowa, Indiana, Mississippi, what are other small states, what I call regional casino states, and even maybe even small regional casinos outside of Las Vegas in the state of Nevada, but not in Vegas itself. So we'll have that.And then obviously, I'd like to see whether the Bombshells change is going to be able to grow into a very large franchiseable chain or whether we're going to look at having private equity take that out from us and take our efforts and energies and put them someplace else. That's kind of where I see us out in 2 years.
Thank you so much for that question, and thank you, Eric and Bradley. On behalf of Eric, Bradley, the company and our subsidiaries, thank you and good night. As always, please visit one of our clubs or restaurants. Say hi to at the door and have a great evening until next time.