Roku Inc
NASDAQ:ROKU
Earnings Call Analysis
Q3-2023 Analysis
Roku Inc
The company is riding the wave of a significant shift to TV streaming, marking a strong quarter by adding 2.3 million active accounts and seeing active engagement with streaming hours crossing the 100 billion mark on a trailing 12-month basis. The Roku Channel has become a formidable player in the streaming arena, comparable to Paramount+, Peacock, and Max, demonstrating healthy viewer engagement. Monetization efforts are proving fruitful with an 18% year-over-year increase in platform revenue, thanks to content distribution and vibrant video advertising. The company is also branching out with new ad demand sources, such as its integration with Spotify for video ads and its partnership with the NFL to enhance the Roku Sports Experience.
Financially, the company ended the quarter on solid ground, boasting 75.8 million active global accounts and a notable year-over-year net revenue increase of 20% to $912 million. Active usage also soared with users streaming 26.7 billion hours, a 22% increase from the previous year. Despite a decrease in average revenue per user (ARPU) by 7% year-over-year, there was a quarter-over-quarter improvement for the first time since the previous year. The company is taking measures to improve operational efficiency, including workforce reductions and office consolidations, helping to deliver an adjusted EBITDA of $43 million in Q3. Looking ahead, the company is balancing growth investments with a commitment to achieving positive adjusted EBITDA for the full year 2024, forecasting total net revenue of $955 million and an adjusted EBITDA of $10 million for the fourth quarter.
The company is cognizant of the challenges within the advertisement sector, particularly in an uncertain macro environment with fluctuations in recovery across different ad categories. Nevertheless, the third-quarter rebound in video ads gives cause for optimism, although executives are wary of tougher year-over-year comparisons in Q4 due to significant events like the World Cup in the previous year. Nevertheless, the company maintains confidence in growth, fueled by a content strategy that prioritizes a mix of licensed, fast channels, and original content on the Roku Channel. Engagement on the platform is solid, with streaming hours growing by 50% year-over-year. Strategic content curation and partnerships, including with NFL and popular YouTube creators, reinforce this growth trajectory and the channel's strategy.
The executives anticipate the year-on-year growth rate of video ads in the fourth quarter will mirror Q3's solid performance. Despite the continuing caution due to broader macroeconomic concerns and a potentially challenging ad market, the company expects to leverage its business further. Aiming for a double-digit increase in gross profit year-on-year and a double-digit decrease in operating expenses (OpEx) year-over-year, they project these strategies will drive positive adjusted EBITDA in Q4. The Roku Channel, a notable asset in their portfolio, continues to thrive, showing a 50% increase in streaming hours year-over-year, which is testament to the company's careful content mix choices and strategic direction.
You don't have any saved screeners yet
Good day, and thank you for standing by. Welcome to the Roku Third Quarter 2023 Earnings Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your host today, Conrad Grodd, Vice President of Investor Relations. Please go ahead.
Thank you, operator. Good afternoon, and welcome to Roku's Third Quarter 2023 Earnings Call. I'm joined today by Anthony Wood, Roku's Founder and CEO; and Dan Jedda, our CFO. Also on today's call for Q&A are Charlie Collier, President, Roku Media; and Mustafa Ozgen, President, Devices. For full details of our results and additional management commentary are available in our shareholder letter, which can be found on our Investor Relations website at ropu.com/investor. . Our comments and responses to your questions on this call reflect management's views as of today only, and we disclaim any obligation to update this information. On this call, we'll make forward-looking statements, which are predictions, projections or other statements about future events such as our financial outlook, our commitment to positive adjusted EBITDA for full year 2024 and continued improvements thereafter. Our investments future market conditions and macro environment uncertainties. These statements are based on our current expectations, forecasts and assumptions and involve risks and uncertainties. Please refer to our shareholder letter and periodic SEC filings for risk factors that could cause our actual results to differ materially from these forward-looking statements.
We'll also discuss certain non-GAAP financial measures on today's call. Reconciliations to the most comparable GAAP financial measures are provided in our shareholder letter.
Finally, unless otherwise stated, all comparisons on this call will be against the results for the comparable period of 2022.
Now I'd like to hand the call over to Anthony.
Thanks, Conrad. We are executing well as the shift to TV streaming continues and delivered a strong quarter. We grew our scale with net adds of 2.3 million active accounts, an acceleration from the previous quarter. We drove strong engagement with streaming hours surpassing 100 billion for the first time on a trailing 12-month basis, and the Roku Channel remains a top 10 streaming app with engagement comparable to Paramount+, Peacock and Max according to Nielsen. On the monetization side, platform revenue was up 18% year-over-year, reflecting strong contribution from content distribution and video advertising. We continue to tap into new ad demand sources and are now integrated with more than 30 programmatic partners.
Spend on the Roku platform through automated third-party demand sources in Q3 grew meaningfully year-over-year, and we expanded our partnerships with marquee brands this quarter. With Spotify, we introduced video ads in the Spotify app on Roku devices and with the NFL, we launched the first League-branded zone in the Roku Sports Experience. We continue to make progress in reducing our year-over-year OpEx growth rate. In September, we announced additional measures that included a reduction of our workforce and office facilities and the removal of select content. These measures and other cost reductions, along with our strong top line growth, enabled us to deliver adjusted EBITDA of $43 million in Q3. Going forward, we will balance investment for growth with our commitment to positive adjusted EBITDA for the full year 2024, and we expect continued adjusted EBITDA improvements after that.
With our growing scale and engagement, relentless focus on providing the best TV streaming experience and ongoing innovation, we are well positioned as the ad market recoveries.
Now I'll turn it over to Dan to discuss our results.
Thanks, Anthony. We ended the quarter with 75.8 million active accounts globally, up 16% year-over-year. Sequential net adds of 2.3 million accelerated quarter-over-quarter. Overall, smart TV unit sales in the U.S. were up year-over-year in Q3, driven by a consumer focus on value that benefited Roku, which grew significantly faster than the overall industry. Roku Player unit sales remain above pre-COVID levels and the average Roku player selling price was up 2% year-over-year. Roku users streamed 26.7 billion hours in the quarter, an increase of 22% year-over-year, while viewing hours on traditional pay TV fell 15%. Trading hours per active account per day of 3.9 was up 5% year-over-year. . In Q3, total net revenue increased 20% year-over-year to $912 million. Platform revenue was up 18% year-over-year to $787 million driven by both content distribution and video advertising, offset by lower media and entertainment promotional spend.
Content distribution activities grew faster than overall platform revenue benefited from increased subscription sign-ups along with recent price increases from SVOD partners. Similar to Q2 2023, platform revenue and gross profit also benefited from a positive [ 606 ] adjustment from changes in forecasts of our content distribution deals.
Q3 Devices revenue increased 33% year-over-year driven by the launch of our Roku-branded TVs and smart home products. In Q3, ARPU was approximately $41 on a trailing 12-month basis, down 7% year-over-year but up quarter-over-quarter for the first time since Q3 of last year. We expect ARPU to benefit in future periods from a recovery in the ad industry.
In Q3, gross profit was $369 million, up 3% year-over-year. Excluding the restructuring and impairment charges, gross profit was up 22% year-over-year. Platform gross margin was 48%, down 5 points sequentially, driven primarily by a $62 million impairment charge related to the removal of select licensed and produced content from the Roku Channel. Excluding the impairment charge, platform gross margin would have been 56%, a 3 point increase sequentially. Devices margin was negative 8%, which was up nearly 10 points sequentially.
Q3 adjusted EBITDA was positive $43 million. The better-than-expected performance was driven by strong top line growth, along with cost reductions and measures we announced in September to further reduce our year-over-year OpEx growth rate. Free cash flow for Q3 was positive $239 million, and we ended the quarter with over $2 billion in cash and restricted cash.
Looking to the fourth quarter, we anticipate total net revenue of $955 million, up 10% year-over-year, gross profit of $405 million with gross margin of 42%, and positive adjusted EBITDA of $10 million. Within the Platform segment, we had a solid rebound in video ads in Q3, and we expect year-over-year growth rate of video ads in Q4 to be similar. However, we remain cautious amid an uncertain macro environment and an uneven ad market recovery. Ad verticals like CPG and health and wellness continue to improve, while verticals like financial services and M&E remain challenged.
Additionally, we will face difficult year-over-year growth rate comparisons in content distribution and M&E, which will challenge the year-over-year growth rate of platform revenue in Q4. Within Devices segment, we expect device margins to be down sequentially, in line with historical seasonal trends but up year-over-year. We anticipate both the sequential point decrease and the year-over-year point increase to be in the low teens. As a reminder, Q4 is traditionally a heavier promotional period in the retail calendar resulting in lower device margins in the quarter relative to other quarters.
Turning to OpEx. We anticipate Q4 year-over-year growth in the negative mid-teens, a significant improvement from OpEx year-over-year growth of approximately 70% in Q4 of last year. We will continue to operate our business with discipline to defend margins with a focus on driving positive free cash flow over time. Additionally, we remain committed to achieving positive adjusted EBITDA for full year 2024 with continued improvements after that. We will balance this commitment with investments to further expand our scale, engagement and monetization.
With that, let's take questions. Operator?
[Operator Instructions] Our first question will come from the line of Cory Carpenter with JPMorgan.
Hoping you'd go a bit deeper just into the different trends you're seeing across M&E upfronts in the scatter markets. Charlie, maybe specifically for you, anything that you would call out on impact from geopolitical events in 4Q? And then, Dan, maybe if you could just tie it all together into how those kind of various cross currents got you to your 4Q guide.
Cory, thanks. This is Anthony. So yes, Charlie will take that first part of that question, and Dan, the second part.
Thanks, Anthony. I'll start in the second quarter. We saw a continued rebound in video advertising from second quarter into third quarter. And in third quarter, year-on-year growth of video advertising on Roku actually outperformed the overall ad market and the linear ad market in the U.S. So while we're optimistic about the ongoing rebound in video advertising on our platform, we remain cautious about the uncertain macro environment and the uneven ad market recovery by category.
Actually, Cory, for instance, CPG and health and wellness are growing and doing quite well, but there are still categories like financial services and insurance that are not recovering as quickly. And you mentioned M&E, I expect M&E to be further pressured in fourth quarter by, of course, the limited fall release schedules because of labor strikes. And there are some challenging comps last year, if you remember, included the World Cup and a healthy seasonal and full theatrical schedule and more. So I'd say sort of trend wise, we had a solid -- really solid rebound in video ads in third quarter. And though there are the ups and downs I mentioned, we're executing well, and I fully expect the year-on-year growth rate of video ads in fourth quarter to be similar to third. Dan, do you want to?
Yes. Cory, thanks for the question. Let me just tie that to what Charlie just said into how it impacts the Q4 guide. Yes, we did have a very solid video ads rebound in Q3. We do expect, as Charlie said, the year-over-year growth rate in video ads to be similar in Q4. And you also said that we remain cautious and uncertain for the macro environment, the uneven ad market recovery. I do want to add that we also do face a difficult year-over-year growth rate comparison in content distribution and M&E. And that does challenge the sequential growth rate change from Q3 to Q4. We had a very strong Q3 in our content distribution activities. That comp gets harder in Q4, and that's factored into our guide. And so from a sequential basis, when you look at Q4 2023 growing slower than Q3 2023, some of that is this harder comp. And some of it is timing.
If you look at our H2 compared to H1 of this year relative to our H2 compared to H1 of last year, you'll see a 9-point sequential change in the second half of 2023 relative to 2022. So that's also playing into the guide. And I'll just end by saying we expect to demonstrate further leverage in our business while our outlook -- with an outlook that calls for double-digit increase year-on-year in gross profit and a double-digit decrease year-over-year in OpEx, and that's what's driving the positive adjusted EBITDA for Q4.
Cory, this is Anthony. I'll just -- if I could just wrap it. I'll just add that I feel good about our commitment to achieving positive adjusted EBITDA for the full year 2024. And obviously, with continued improvements after that, I also feel good about continuing to invest in our business while also meeting those targets. So things are looking good for us right now. .
Our next question comes from the line of Michael Nathanson with MoffettNathanson.
Charlie, I have 2 for you. One is, as you noted in the press release, Roku Channel is up 50% year-over-year. Can you talk a bit about what's changed on your watch in terms of how you program it versus previously? And then secondly, we'll focus on Amazon entering the market for Prime Video ads. What do you think it means for more broadly the ecosystem? And then any competition that you think you'll hit as they enter for Prime Video advertising?
Michael, this is Anthony. Why don't we start with the question about video ads and competitors, and then Charlie can expand on the rest of your question. So I just -- I would say, first of all, we're the leading TV streaming platform. It's a great position to be in. We get asked about market dynamics a lot. We founded Roku on the belief that all TV including advertising is going to be streamed. And we're obviously seeing that happen well into that transition, but there's still a long way to go.
Traditional TV ads in the U.S., as everyone probably knows, is a $60 billion a year business. It's all going to move to streaming, and there's going to be multiple winners. Our platform obviously has significant scale, engagement, first-party data, unique ad products. And like we said before, in the U.S., our scale is approaching half of broadband households. That makes us a tremendously important platform to be involved in for everyone in the ecosystem. Our streaming hours passed 100 billion hours, a great milestone for us. The Roku Channel, which Charlie will talk more about, it's a top 10 streaming app on our platform and represents nearly 3% of all TV streaming in September, not just on Roku but across everywhere, which is comparable to the engagement of apps like Paramount+, Peacock and Max. So we're in a great position.
We're a strong part of the ecosystem. We're executing well. And if I think about a couple of factors that would be impacting our -- the growth of our video ad business, specifically, the most important one, which we've mentioned before and continues to be the most important is just the macro is -- well, one is the macro environment, which is impacting everyone right now. And then -- but the second one is just how fast advertisers move from traditional TV to streaming. There's still a lot of dollars that are in the traditional pay TV ecosystem that are all going to move to streaming. And that's a big factor in terms of our growth.
And I think as services like services that were traditionally ad-free start to add ads, it does have the benefit of creating more interest in -- of advertisers and moving their ads to streaming. So that's a positive benefit for us. And then I think another thought I have, that maybe most people don't think about is if you think about the Roku Channel as popular streaming services make the trade-off to add ads, it levels the playing field in viewers' minds to services like the Roku Channel, which are already ad supported. In other words, in streaming services that don't traditionally have ads as they enter the advertising business, I believe it's going to increase engagement on the Roku Channel. So those are a few high-level thoughts. And then, Charlie, do you want to add your thoughts?
Yes. Thanks for the question, Michael. Thanks, Anthony. Look, we've done a lot of curation on the Roku Channel, and we feel really good about our opportunities there, Michael, to continue to grow. Really, our focus is on bringing the right mix of content to the Roku Channel, content that our customers love and watch across what is really that curated mix of licensed content, the fast channels and original content. And to sort of summarize or prioritize for you, originals are a key part of our strategy, and I'm proud of the team and are efficient and impact driving efforts. But the foundation of Roku's content spend is third-party license content that we service for viewers through Roku's unique UI advantages.
Our position as the platform is extremely powerful. Probably, I would say, more powerful than I anticipated even coming in when we first spoke. And we have great program overall, and the numbers and the engagement growth proved that our content mix is working well. The Roku Channel has grown streaming hours 50% year-on-year. And so just like I did at AMC and other places I've led, we're very serious about managing the library, and we frequently tweak it. In fact, we review the Roku Channel's content and the content performance often simply to ensure that viewers have the best possible experiences. That's the job, to adjust the mix of offerings and do so to the benefit of audiences. And that process has helped us grow and the engagement is growing consistently, and we see continued growth ahead across all key content categories starting with that direct license, as I mentioned, including the fast channels and even sports and focused in budget originals.
We have 400-plus fast channels, linear fast channels, and they're gaining in traction. Fans noticed that our NFL partnership continued to grow, and the NFL Zone launched within our sports zone in September. And Roku Originals mirrored that and premiered the NFL Draft, the pick is in. I think you just saw a clip if you were waiting on the call. Applebee's sponsored that, and that provided insider access to the NFL Draft in partnership with the NFL sitting side by side with our expanded NFL partnership.
And then we did innovative stuff like we launched the Mr. Beast fast channel working with 1 of the most popular YouTube creators. I think he has something like 176 million YouTube subscribers. And that was both strategic and accretive, and it was an exclusive launch that our audience has loved, and it performed real well.
So we're on strategy, Michael, and see growth ahead. We will continue to release new content and new partnerships on the Roku Channel, and I'm pleased with the team and our process and our progress.
And this is Anthony again. Maybe I'll just point out an important component of our Roku Channel business model, which I think a lot of people understand but maybe not everyone, which is that Roku's big strategic advantage is that with a platform that a large number of people use to watch television. So approaching half the broadband households in the United States, when they turn on their TV, the UI that they see is the Roku user interface. And so one way we use that is to help recommend content to our -- we use it to recommend content that's in the Roku Channel to viewers. Obviously, we use it to recommend all kinds of content, but we also insert and make sure that we promote content that is in the Roku Channel in our user interface when they're deciding what to watch.
And so that position in the viewer journey is a big competitive advantage, and it allows us to grow the scale and engagement in the Roku Channel with much smaller content budgets than other companies that have similar scale have to spend in order to reach that sort of -- in order to achieve that kind of reach. And so it's a big competitive advantage in our business model.
Our next question comes from the line of Jason Helfstein with Oppenheimer.
Two questions. Sorry, there was an echo. One, how much further does the company plan to go with DSP integrations? I think you called out 30 -- over 30 in the letter. Are you fully deployed with the major DSPs and agency trading desks? Just maybe help us understand what inning. And then second question, Dan, can you give us your philosophy for guidance? Like what's a reasonable kind of upside, downside range? Even if no numbers, just philosophically, I think just that would help investors kind of better set expectations.
Jason, this is Anthony. We're making great progress with third-party DSPs, but it's still early in sort of our journey there and tapping into that demand source. But I'll let Charlie talk about it more. .
Thanks, Jason. We are seeing meaningful success with our early efforts to scale third-party DSPs. We broadened our relationships with a full spectrum of not just third-party DSPs but also third-party supply and demand partners. We're -- as you noted, we're there with over 30 programmatic partners, both big and small, to answer your question, and we're spending -- we're seeing them spend on the Roku platform through automated third-party demand sources and also obviously directly with us, and that grew meaningfully year-over-year in the third quarter. A lot of it has to do with a concerted effort to meet marketers where they wish to transact. And that's been successful. It allows us to diversify demand and to demonstrate the full power and breadth of Roku's capabilities, really no matter how an investment in Roku is transacted. And it also has allowed us to be a really flexible partner in multiple ways across the markets we serve.
So the initial results prove the benefits of the strategy. And beyond just growing revenue, the feedback has been terrific, and we're often called our partner's most productive supplier of CTV impressions. And as Anthony said, the good news is these are still early days.
I should say there's no silver bullet. The programmatic market faces the same overall macro challenges as other marketplaces, including categories like insurance that are not back as robustly as several other categories. Overall, though, our embrace of third-party partners of all kinds continues and the results should continue to be positive.
We work sort of client by client to set up the best ways to build their businesses and to prove the unique value of Roku. I do want to note, I sort of say this every quarter, but it's important. Much of our unique first party and ACR data, along with our specialized ad products, our original programming and many of the unique elements of the Roku UI, which deliver at a scale that few others can offer, I mean, these features will continue to remain accessible only through Roku. And it's this diversity of market-facing options that allows us to manage both demand diversification on the one hand and then product and pricing distinction on the other.
Jason, I'll take the second part of that question on guidance. obviously, we performed far better than what we said when we issued our 8-K in early September. And the reason for that was we did have a 606 adjustment that we talked about in the letter that I talked about earlier. We had a great September and Q3 on video ads revenue. We had a very strong content distribution quarter as well. And we saw the opportunity to go even a little deeper in our operating cost savings. And so a lot of that played in to what resulted in Q3.
And going forward, the ad market is variable. It's challenging. A lot of ads are running closer to air dates. That does create some variability within a quarter. It's a very uneven ad market recovery. We're doing our best to forecast that. We think we've got a good handle on that. Content distribution activities is less seasonal and slightly more predictable. But the guidance is to give the best view that we have at the start of the quarter when we give the guidance. So it's not -- I wouldn't say it's like overly conservative. It's not overly aggressive. We don't give a range for a reason. We give what we believe is our best view at the time that we give this call.
Our next question comes from the line of Shweta Khajuria with Evercore ISI.
Could you please provide some color on what drove the net ads acceleration specifically? You pointed to a couple of things in your letter, but anything that you can point to, if it was specific to this quarter, something that was onetime or just the trends that you saw. And my next question is anything you want to call out on macro. There are a couple of other advertising platforms that did call out impact from the Israel war. Anything that you saw or just the overall brand sentiment right now and in Q3?
This is Anthony. I'll ask Mustafa to see if he has any color on what drove our net adds in the quarter. And then I think your second part of your question was about political ads.
The war.
[indiscernible] Charlie can take.
This is Mustafa. Thank you for the question. In terms of the drivers of the net add in the quarter. It's a combination of strong growth in the international markets as well as in the U.S. market. Yes. Although we're approaching half of the broadband households in the U.S., we still continue to grow, and we still see growth opportunities as the ship is streaming is happening in the U.S., followed by the international markets. . Overall, both the TV devices and the player devices were contributing to the growth in general. TVs are slightly higher than the players because of the international markets that we have a strong share of TVs at the players because of the mix of the devices used by the consumers in those markets.
Overall, just looking at the international, we are doing really well in Latin America. In Mexico, we are the #1 selling TV OS, launched the Roku Channel, which continues to grow in reach and engagement, and we are beginning to monetize in Mexico. And again, the improvement that we're doing in engagement and improves we're doing with the distribution with our TV partners and with our player devices, we see continued growth in Mexico. Again, we have more than 10 TV partners in Mexico, and they are all growing their market share, and that's helping us to get again the #1 selling TV OS in Mexico. Equally, we're growing in other markets like Brazil. We have a strong growth in Brazil. And just like Mexico, Brazil is a large country in terms of number of households, so that's helping us to drive our net adds.
I'll just add really quick to that. On the international, it's definitely a big tailwind for us. But on the ARPU side, which, of course, takes the actives into account, while we were down 7% at [ 413 ] year-on-year, we did see sequential change. That's on a 12-month trail basis. We did see a sequential growth in ARPU, which is a big positive despite a very solid net active adds quarter. And then we also look at it on a quarterly. We don't share it out, but the quarterly ARPU, also had a year-on-year change, positive change. So really good ARPU in addition to a very strong net active adds for the quarter.
This is Anthony again. I'll add just a couple of other observations about net adds. One is we are continuing to see a shift in consumers' minds to selecting value-oriented products, and we excel in the value segment of TV. That helped us. And then also, I think we're also continuing to see consumers selecting larger screen size Roku TVs, which is also beneficial because they tend be consumers that -- the larger screen sizes tend to be in the main room of the house. And so it's a great spot to be in.
And then, Charlie, do you want to talk about further...
Sure. Yes. Thanks for -- Shweta, thanks for the question about the conflict. Thus far, we are not seeing a direct impact to ad spend the conflict. I would, of course, like most companies experience impact from it to the extent that it affects the macro environment. But again, we're not seeing a direct impact has been from it yet. .
Our next question comes from the line of Ruplu Bhattacharya with Bank of America.
My first question is on the upfront. Can you give some more details, like how did upfront pricing compare to last year? I mean I think last year, you said you had 1 billion plus in commitments. I mean did you continue to gain share? So any details on specifically on the pricing? Because as in the scatter market, as you open up your DSP to working with third-party DSPs, are you open to price discovery below that level of the upfront? And so how do you trade off the fill rate versus CPMs and margins?
Ruplu, this is Anthony. Charlie, obviously, you can take that question. .
I was hoping you'd say it. Thanks, Ruplu. Look, I'm not going to break out the upfronts, except to say you'll be pleased with our numbers overall whether they come in the broadcast upfront calendar, upfront scatter as the blend you just described. I'll start by saying, look, I'm pleased to report that we did do well in terms of total upfront dollars to the platform.
It's interesting, as I said in last quarter's earnings call, this year was a very different one for everyone across the industry because it preceded at such a slower pace than usual. And despite the pace, it closed on time as we knew it would, and we're pleased with the outcome. It was interesting to me because the sales team pretty much pivoted from closing the upfront right into focusing on scatter. And one trend you see is advertisers are still spending closer to air dates. I think that will continue, and we certainly saw evidence of that in the third quarter.
So when I look at total dollars, we did well. We continue to take share from the overall TV market because of a combination of our unique scale, the data we offer and compelling Roku-only offerings. Again, business tends to keep coming in late as we keep highlighting, but the ad recovery itself is uneven, as Dan mentioned, across categories. So that's just making forecasting particularly challenging. But as broadcast and linear entertainment impressions continue to decline, Ruplu -- as a reminder, by the way, global hours on Roku grew 22% year-over-year, while linear hours in the U.S. declined 15%. So the gap is significant.
So as this continues, I believe CTV in general and Roku specifically, will continue to be planned and bought earlier in the process. So overall, advertisers engage with Roku on the upfront. I talked a little bit about our third-party DSPs. We're seeing great engagement there, too. And we're seeing, again, later than usual, but we're seeing that engagement in scatter as well.
We've talked a lot about having nearly half the broadband households in the U.S. and the unique advantages of that scale in our data and our ad products like Roku City or shoppable ads or some of the powerful tools we use to attract and engage and retain audiences, I think all of that is what's seeing us drive that success.
Got it. And just for a quick follow-up. If M&A spend remains weak, are there things you can do to monetize the home screen and screen saver differently that is diversified to other end markets? So any thoughts there? Congrats on the quarter.
Let me start on M&A. And I'm sure Charlie has things to say on that topic as well. So I think -- well, first of all, I'll just say that, as I said before, we're the #1 TV streaming platform. We distribute lots of streaming services and apps and content, where, often, if not usually their #1 distribution platform on television. And this relationship, the scale of our relationship with viewers and with content apps generates a lot of different revenue streams for us beyond just M&E. And you can see this in our Q3 results. In Q3, M&E was pressured but we still grew the platform revenue 18%. And so those are -- so that implies, obviously, these other revenue streams are doing well. . And then when it comes to M&E promotions, specifically, just in case everyone doesn't know what that, that is, as we expose the TV viewing UI to our viewers and as they browse around, we integrate promotions for different types of content into the user experience. And we do it in ways that are effective in driving engagement, ways to build subscriptions but also ways that are super viewer friendly. So it's something we're good at. We put a lot of effort into it. It's a win-win for everyone. It's good for our business. It leverages the fact that one of our key assets is the user interface for selecting content. So it's an area that we continue to invest in, an area that I think we're best in class, an area that we're going to continue to invest in.
And M&E is down right now because of the current state of the economy and the ad cycle, but it's an area that I think has long-term potential. I don't know, Charlie, do you want to add?
Sure. Thanks, Anthony. And Ruplu, thanks for the congratulations. We talked a lot about diversifying demand, and Anthony talked about integrating all sorts of different advertisers and promotion into the UI beyond M&E, and that's right. And maybe I'll just add that stepping back, I think it's good to think about how versatile a partner Roku is both to M&E and to other advertisers who need to prove that their marketing is working. We have top of the funnel and bottom of the funnel impact, and we're building upon it. So just on M&E, look, we're a business builder for our media and entertainment partners, not just a place for them to invest. And that's because we make their services and content, we use the word unmissable a lot, unmissable across the full funnel from broad reach acquisition right through to engagement.
And in the case of M&E partners on Roku, that literally means, right? You see their ads on our platform and the integration Anthony talked about. Viewer will click here and watch the video here, too. So that is the ultimate endemic advertiser for us. And we're starting to see that impact beyond M&E. So we're effective and accountable. And what's interesting is we're finding each of our partners has individual ways of seeing the power of the Roku platform to help them build their business. And so simultaneously, we can benefit the customers, really the consumers, the advertisers and our M&E channel partners, and we sort of relish all 3 opportunities.
Anthony talked about the short-term pain that the M&E category is facing because of the difficult ad sales market, limited fall release schedules and the general uncertainty. And I mentioned earlier that last fourth quarter, there were some pretty big promotional moments from the World Cup to midterm elections. But I got to tell you, the temporary economic cycles do not dampen the enormous opportunity that we see in working with our streaming partners. We just have the reach and the scale and the powerful tools, both to win ourselves but also to help them win.
Just a few examples. We produced some branded content that builds viewer loyalty. One of our partners actually leans on advanced Roku machine learning to optimize their creative executions for them so they can proactively reduce churn and improve win backs. And there's lots of examples like this, and it's not just the large partners this is really effective media. And if you're a Roku user, you probably noticed that a couple of weeks ago, we had a fan experience around the new season of Apple's The Morning Show. And this content was exclusively available on the Roku platform. It included unlocked new material, free episodes, exclusive interviews and a 3-month free extended trial for Apple TV Plus subscribers.
So the breadth and depth of this promotion is a perfect example of what I've been talking about in this question but answering a couple of others, we're the right place for M&E and other partners to invest to build engagement and we'll do more of it and we'll measure it uniquely for them and will improve the impact.
And this is Anthony again. Just maybe touch back on your question, the other part of your question, which was what's beyond M&E in the user experience, I think, is sort of how I interpreted that question. And it's innovating ways to create ways for viewers to discover content and also to create experiences that they find compelling in our user interface and then integrate promotion, marketing sales into those experiences is a big part of our strategy of monetizing our installed base. And so this an area that we have invested in historically. I think we lead in it, and it's an area that we continue to invest in.
Just some examples. When we launched the Sports Zone, for example, which is a big pain point for viewers, how do they find which is the many streaming services their favorite game is being played on currently. It was -- that Sports Experience when we launched it was sponsored by T-Mobile, so which is not a traditional M&E advertiser for us.
And then another example, Roku City has become super popular with our viewers become a cultural phenomenon. It used to have only M&E-based ads. We started adding buildings like we added the McDonald's building, for example, which is a big hit. So these are the kinds of things we're doing. And these are things that -- these are promotions and advertising and viewer experiences that everyone loves, advertisers love them, our peers look them. So it's a big -- it's certainly a huge area of focus for us.
Our next question comes from the line of Steven Cahall with Wells Fargo.
Sorry if I missed this earlier, but as we just look at the gross margin performance of platform in the quarter, is it right to think about some of the year-on-year and sequential weakness as being driven by the M&E market, that that's some of the highest gross margin revenue. And so as that trends into Q4 and could even be a little bit weak in Q1, should we just be thinking about a little bit of pressure. So I'd love some color there. . And then, Dan, when you think about the OpEx growth heading out -- sorry, heading down to mid-teens in Q4. You've done a lot on costs. There were some in the 8-K, and I think you've continued to work on it. Is that a good way [indiscernible] be down mid-teens. I know you've had investment projects in the past. So I just want to make sure if that's a decent run rate or if there's anything more ahead on the OpEx side.
Yes, I'll take that. Thanks for the question, Steven. On the gross margin side, the platform gross margin of 56% backing out the impairment charges that we talked about for Q3, was a very strong. Gross margin quarter for us, it was up 3 points sequentially. As we look -- as you look forward, and yes, on a year-over-year basis, there is an impact on the mix of M&E. It is our -- one of our highest margin products within advertising. And there's also different margin structures within the different content distribution activities as well as within display versus video versus M&E advertising.
So when we look at margins, we look at them and we want all of them to go up and to the right as we improve margins, but we're very focused on absolute gross profit dollars, which leads to absolute free cash flow, which is obviously a North Star for us.
But to answer your question on guidance, we did have a 606 adjustment in Q3 that did add 200 basis points of margin to platform. We don't -- there's no guidance to give for that because, of course, that depends on the forecast that we have at the end of the quarter for 606 adjustments. But we do feel good about gross margins ex that 606 adjustment and where they are on a go-forward basis. But mix will play an impact on that based on the M&E market, which does continue to remain challenged. And we're expecting that business to be challenged going forward.
So that gives you a little bit of color on how to think about gross margins. To your question on OpEx, we guided to a gross profit of $405 million for Q4 and an EBITDA of $10 million. You all will do the math. That puts OpEx in that $500 million to $510 million range. From a go forward perspective, we'll give more guidance for 2024 next quarter when we do Q4 results. But I would anticipate low single-digit growth rates from a run rate basis off that. But because we are focused on driving towards the positive adjusted EBITDA, but we're also going to balance that with growth and look at positive ROI initiatives and invest in those as we look at -- to expand our scale and our monetization.
Our next question comes from the line of David Joyce with Seaport Research Partners. .
Could you please discuss your thoughts about the carriage deals in the legacy world, such as Charter and Disney, where the streaming apps are becoming more prevalent on those cable systems? How might that impact your business model or plans? And if you could marry that thought with the increasing pricing on the streaming services, do you -- how do you think the consumer is reacting to all of the streaming choice out there and the pricing versus the legacy model in terms of how that could impact your streaming trajectory?
David, this is Anthony. Well, I think at a high level, the agreements like you just highlighted, also highlight the importance of streaming in the current and future TV ecosystem. So the fact that pay TV operators are more actively trying to promote streaming offerings, I think just shows -- it just makes it very clear that streaming of the future. And we're the #1 streaming platform in the United States. We're in a great position to continue to benefit as the world and the country shifts to streaming. . in the U.S., for example, our active account base is bigger than the largest 3 pay TV providers combined, which is also -- I think when we started Roku, people would have thought that would never happen. We're the #1 TV streaming platform in the country by our stream and these both -- and we've built both of these positions while competing with very large competitors.
So I think we're well positioned to continue to monetize viewer activity engagement on our platform no matter where the viewers attain their streaming convention -- streaming subscription credentials. So I just think we're in a great position. And these pay TV companies are trying to figure out how to make the transition to streaming but is going to be very tricky and very difficult for them to do that.
And I think if you look at the Roku platform, it serves not just viewers that are cord cutters and just sign it for Netflix and YouTube and the Roku Channel. But also we do serve pay TV operators, pay-TV customers. Virtual TV services are very popular, even non-virtual TV services like, for example, I personally live in a spectrum area, and I use Roku obviously to watch television that I also subscribe to the Spectrum app, which is a great app on Roku well.
So I think that we're great at selling subscriptions. We monetize all viewer activity not just by selling subscriptions, and we monetize viewers no matter how they obtain their streaming credentials and we're extremely well positioned to continue to do well as the world shifts to streaming.
I think our big headline is going to be that you watch TV through Roku.
Surprising. And I have a Pay TV subscription, right, but it's through the Spectrum app on Roku. And then you asked about the impact of increasing the price increases on streaming. I mean it's a natural evolution of the ecosystem. It will raise overall streaming revenue. And I think we've seen so far, it's been good for our business because we have a large business distributing content services. We do billing. We have revenue share arrangements. We have a lot of different arrangements that result in that being positive for our business overall. .
Our next question comes from the line of Rich Greenfield with LightShed Partners.
Anthony, a lot of your streaming partners, your media and entertainment companies are losing billions of dollars, and Wall Street is putting a lot of pressure on them. I'm sure you've seen their stock prices. They have multiyear, even multi-decade lows. What can Roku do to help them accelerate revenue growth and reduce costs? Like what are the options or what types of creative things could you do to help these companies that are really struggling in their streaming businesses?
Well, I mean, as they transform their businesses to streaming first companies, I mean, there's a lot of ways we can help them. We -- that's what we do, actually, is our core, is connect viewers with streaming services and advertisers. And we do it in a lot of different ways. We have a lot of products that can help them build their businesses whether they're trying to build an ad-supported business or whether they're trying to build a subscription business. We've spent a lot of time putting those features into our platform, thinking deeply about it. And so just in terms of effectiveness for them and spending dollars to make the transition to streaming and to sign up new subscribers, we're, by far, the most efficient and effective platform to do that marketing platform. So that's one.
Two is there's different ways for those companies to distribute their service. They can create apps and a lot of companies are trying to do that. But that's a heavy lift. I mean when you do your own direct-to-consumer service, create your own app, it requires a lot of technical expertise. It requires a lot of marketing expertise. It requires a lot of a lot of money to acquire customers and retain customers and build user experiences. And the other way is for those companies to work with Roku and integrate into our overall user experience with what we call premium subscriptions, which is a way for them to offer SVOD services but without doing the heavy lifting of building their own app and figuring how to become data science experts and how to build engagement when people might be using -- customers might be in a different user experience.
And so those are -- that's another way a content partner or -- or sorry, a studio that transport sorry, streaming company -- a media company that's transitioning to streaming can much more efficiently build their business without building a lot of new streaming and expertise and with focusing more on what they're good at, which is the content in their programming. So those are a few examples. I don't know if want to, Charlie...
Rich, one thing we talk about a lot is Roku is a really powerful engagement engine. So as people are moving from certainly subscription services to now embracing ad sales, we can help them drive engagement, and we're seeing that a lot. It's a really big shift even cyclically moving from trying to get people to subscribe and not churn to getting them to watch the shows and the commercials. And so we're really good at driving engagement, and we're having a lot of positive response and seeing the impact of our media as we help our M&E partners drive engagement. And then another thing we're doing is windowing differently with the studios. So you're going to see a lot -- we're very efficient, as Anthony said, with respect to our programming costs, and we're a really good partner for the studios as well in that respect because we're window that hasn't existed before, and we can monetize it in different ways because of the power of the UI that Anthony mentioned.
Our next question comes from the line of Ben Swinburne with Morgan Stanley.
Two questions Okay. I wanted to ask you guys about live programming. You guys mentioned in the letter quite a bit, growth in live and the investments in live and I think back to years ago, people probably thought live TV was going to die and streaming would be all on demand. What -- any sense for how much of your viewing is done through by viewing and whether that's an opportunity for you guys in terms of monetization? I would imagine it would have greater ad loads, maybe greater overall engagement levels, and I think a lot of the investments you guys have made in content and products are around driving fast channels and a lot of the Roku Channel is built, particularly sports, around live. So I'd love to hear some thoughts on whether that's something we should be thinking about as a tailwind to the business.
And then I just want to ask, Dan, on the North Star comment on free cash flow. You guys generated, I think, about $150 million year-to-date. Any expectations you can share this for the year or the fourth quarter just to get a sense for what you think free cash flow might shake out for 2023?
I'll take the first part on live and then, Dan, obviously, will take the second part. So yes, I mean, well, first of all, let me just define live. So live in the streaming world, at least on our platform means content that is truly live, like a sports game or an awards show. But it also means content that is just programmed linearly because it's hard to call it a linear -- I'm just explaining this for other listeners. So when you call it a linear channel, that doesn't -- viewers don't respond to that. So we call the whole category of linear viewing live.
And then live is something we've been focused on for at least a couple of years now. And we've built out a lot of great experiences to promote live content. There's a live menu in our left-hand tab on our home screen. We built an EPG, the electronic program guy, which is sort of like a traditional cable box UI for live programming. That's also very popular. And we continue to put a lot of effort into things like our machine learning algorithms drive tuning of live. And it's very popular.
It surprised me actually how popular it is. I was wondering be thought maybe it would fade away, but it's not true. It turns out there's lots of people that don't want to have to -- don't want to pick a show. They just want to flip through a few channels and find something that catches their attention.
So it's a big growth area for us. It will probably continue to be a big growth area is especially important internationally, where linear is still super big. So there's a lot of different categories, different types of content, whether it's live or VOD, AVOD or SVOD or TVOD. And we put a lot of effort into all those types of content. But live is popular and growing fast.
We're also actually airing some live events. We have Formula E coming up, and we've done some great work with the Miss Universe Pageant. And so there are opportunities there. But also live is confusing often to the viewer of the way so many of these sports packages are being split up. So Anthony mentioned it earlier, but our Sports Zone is an incredible tool for viewers to figure out how to navigate. And actually, the consumer experience team does an amazing job helping viewers navigate to the live events that they'd like to find. So it's another platform advantage as well.
They come through our front door. We make it delightful and simple for them to find what they want to watch and get where they want to go.
And we're always looking for ways to help our viewers. So for example, we have something called tune-in reminders, which is a way for a viewer to like be reminded when a live event is about to air. And they can click on an ad for an event and it can schedule a tune in a reminder for them where they'll get a notice. So it's definitely an area we're also innovating in as well.
On free cash flow, thanks for the question on that. And yes, you're right, 3, 3 quarters, we had about $161 million of positive free cash flow, $239 million in this most recent quarter. We're very focused on free cash flow. And with respect to Q4, we will have some restructuring charges that get paid out in Q4, so I need to wait and see like the timing of that relative to our working capital. Obviously, Q4 is a big advertising quarter for us. But a lot of that collection doesn't come until Q1. And then Q1 also is a big payment for us through some of our sales and marketing channels.
That said, I think that EBITDA is a very good proxy for free cash flow. We -- after several quarters of being capital intense, we are now capital light, and so EBITDA is going to be a pretty good proxy of free cash flow with some fluctuations in working capital from quarter-to-quarter.
That concludes our question-and-answer session. I'd like to turn the call back to Anthony Wood for closing remarks.
Thanks, everyone, for joining. Thanks to our employees, customers, content partners and advertisers. Thanks for attending our call today. .
This concludes today's conference call. Thank you for participating. You may now disconnect.