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Tecnoglass Inc
NASDAQ:TGLS

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Tecnoglass Inc
NASDAQ:TGLS
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Price: 53.91 USD -3.56%
Updated: May 16, 2024

Earnings Call Transcript

Earnings Call Transcript
2019-Q3

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Operator

Greetings and welcome to the Tecnoglass Third Quarter 2019 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded.

It is now my pleasure to introduce your host, Rodny Nacier Investor Relations. Thank you sir you may begin.

R
Rodny Nacier
Investor Relations

Thank you for joining us for Tecnoglass' third quarter 2019 conference call. A copy of the slide presentation to accompany the call may be obtained on the Investors section of the Tecnoglass website.

Our speakers for today's call are Chief Executive Officer, Jose Manuel Daes; Chief Operating Officer, Chris Daes; and Chief Financial Officer Santiago Giraldo.

I'd like to remind everyone that matters discussed in this call except for historical information are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding future financial performance, future growth, and future acquisitions.

These statements are based on Tecnoglass' current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary in a material nature from those expressed or implied by the statements herein due to changes in economic, business, competitive, and/or regulatory factors, and other risks or uncertainties affecting the operations of Tecnoglass' business.

These risks uncertainties and contingencies are indicated from time-to-time in Tecnoglass' filings with the Securities and Exchange Commission. The information discussed during the call is presented in light of such risks.

Further, investors should keep in mind that Tecnoglass' financial results in any particular period may not be indicative of future results. Tecnoglass is under no obligation to and expressly disclaims any obligation to update or alter its forward-looking statements whether as a result of new information, future events, changes in assumptions, or otherwise.

I'll now turn the call over to Jose Manuel beginning on slide number four.

J
Jose Manuel Daes
Chief Executive Officer

Thank you, Rodny and thank everyone for participating in today's call. In the third quarter, we further cemented our position as a U.S. focus growth company. We achieved another quarter of record revenue with 12% growth primarily through continued expansion in our core U.S. market, which represented 86% of total revenues.

We increased U.S. sales 13% including residential up nearly 60% reflecting our rapid penetration of the Florida single-family market. We also strengthened our commercial foothold in attractive regions of the country.

The U.S. is expected to remain the primary driver of our growth based on an attractive mix of project and backlog in coming quarters. Through our expanding reputation for excellence in our extensive portfolio of projects in diverse regions, we expect to continue gaining market share in the U.S., supported by further progress in our commercial business and our impressive expansion in residential.

We are forming many new customer relationships and when it needs to further diversify our geographic footprint. In Colombia, revenues were up 21% year-over-year excluding FX. This was encouraging and better than expected. We also ended the quarter with solid levels of backlog in that region.

In July, we were pleased to complete the expansion of our aluminum exclusion facilities of budget and on-time. These modern state-of-the-art facility is now fully operational and is helping us to more efficiently serve the incremental aluminum demand throughout our markets. We are pleased with the progress we have made on our high return investment, as we continue to scale our industry-leading margin business and gain share.

Our overall high return investment to automate starting operations in our facilities remain on track to be completed by year end. We expect this capacity upgrades to increase the efficiency of our operations and allow us to advance our competitive position in the U.S. as we execute against a record backlog of projects. We look forward to deliver another full year of double-digit growth in revenue and adjusted EBITDA.

Furthermore we expect to end the year better situated and able to continue driving the stronger results. Beyond 2019, our record line of projects stayed below highly efficient low-cost operations; give us confidence in our ability to generate attractive returns for shareholders in the years to come.

I will now turn the call over to Chris to provide additional details on our backlog.

C
Chris Daes
Chief Operating Officer

Thank you, Jose Manuel. Moving to our backlog on slide 6. As Jose mentioned, we continue to establish ourselves as a U.S. centric company. We continue to generate record levels of project backlog which stood at $532 million at the end of the third quarter. Backlog increased 5% year-over-year, primarily representing a drastic project wins across more than 14 states. The Q3 backlog level represents more than 1.2 times our trailing 12-month revenue, but an even more impressive 1.5 times when taking out residential sales, which do not get captured in our backlog.

We continue to see the solid levels of coding and bidding activity. We have a strong base of activities that gives us comfort in our project pipeline through 2020. The U.S. market represents an increase in mix of our business, comprising approximately 88% of our third quarter backlog. This compares to 78% in the third quarter of 2018. We continue to experience favorable, residential and commercial construction conditions in the U.S. and we are sourcing project wins from a diverse number of regions where structural glass and curtain wall systems continue to lead the architectural glass trends.

We will continue to focus on diversifying our revenue stream into attractive, geographies where we have the opportunity to gain share. Our facility investments will help us capitalize of these greater demand for our products. Our target automation and optimization initiatives at our production facilities are already in the testing stage and will start operating by year-end, providing for our regional efficiencies within our vertical integrated operation mainly on labor and waste reduction.

On the product side, the success of our residential offerings continues to surpass our expectations and now accounts for over 50% of our overall business. We are pleased with the trajectory of our business. I look forward to executing on our multi-year project pipeline while carefully pursuing additional opportunities to grow our company.

Our strategic footprint world class product designs and commitment to operational excellence should allow us to continue producing industry leading margins in our business.

I will now turn the call over to Santiago to discuss our financial results and market.

S
Santiago Giraldo
Chief Financial Officer

Thank you, Christian. Beginning with our financial highlights on Slide number 8. We were pleased to improve third quarter revenues by 11.8% year-over-year to $108.5 million, excluding the impact of unfavorable foreign currency, total revenues would have increased 13.6% compared to the prior year quarter. We accomplished this while continuing to rapidly penetrate the U.S. market, especially in residential, where our sales grew 60% compared to the prior year quarter.

Lower gross margin year-over-year was primarily due to an exceptionally favorable mix of higher margin manufacturing revenues during the prior-year quarter. In the third quarter of 2019, we had a more typical mix of manufacturing and services revenue which produced a gross margin more in line with our previously communicated normalized level in the low-to-mid 30's range.

We were very pleased to improve operating expense as a percentage of sales by 140 basis points to 18.6% on higher revenues and cost controls. We ended the quarter with a strong cash position of $42 million in a net leverage ratio of 2.4 times, down from 2.7 times last year. This balance sheet strength supports our growth initiatives and operational enhancements. As we move forward.

We spent $6.1 million on CapEx in the third quarter with the majority geared toward the higher return capacity upgrade and automation initiatives with most of such CapEx having already been funded ahead of this near-term completion.

Looking at the drivers of revenue on Slide number 9. Continued outperformance in the U.S. drove the majority of third quarter sales with the U.S. marking its 20th straight quarter of double-digit revenue growth, increasing by 13% year-over-year to $92.8 million.

The U.S. primarily reflected stronger residential invoicing, healthy commercial construction activity, market share gains, and additional projects in new strategic geographies where we are growing our presence. In Latin America, we were pleased with better-than-expected third quarter performance in Colombia, where revenues grew 7% year-over-year and 21% excluding FX.

As we mentioned last quarter, with a significant shift in our business to the U.S. during the past five years, the United States actually represents a higher percentage of Tecnoglass revenue mix as compared to most of our U.S. based building product peers.

On a trailing 12-month basis, the U.S. represented approximately 86% of our total revenues. This compares to an average of approximately 80% for our U.S. based building products peer group.

Looking at the drivers of adjusted EBITDA on slide number 10. Adjusted EBITDA increased 5.2% to $24 million from the prior year quarter representing an adjusted EBITDA margin of 22.1%. Gross profit increased 3% to a third quarter record of $35.7 million representing a 33% gross margin. This compared to gross profit of $34.7 million in the prior year quarter representing a gross margin of 35.8%.

As I mentioned earlier, the difference in gross margins was primarily related to an exceptionally favorable revenue mix with a significant portion of manufacturing-related revenues in the comparable 2018 period. During the third quarter of 2019, we had a more balanced mix of manufacturing and service revenues producing a gross margin more in line with our expectations and our normalized margin profile.

Our operating expenses as a percentage of revenue improved by 140 basis points year-over-year to 18.6% in the third quarter. This reflects the operating leverage on higher revenues coupled with ongoing company wide initiatives to improve SG&A mainly on shipping and handling and personal cost. Our joint venture with Saint-Gobain contributed $1.2 million to adjusted EBITDA.

Looking at our continued expansion into the residential market on slide number 12. As a reminder, we refer to U.S. single-family residential as our residential business. We classify all other sales included medium and high-rise condos as commercial. In 2017, we entered the U.S. single-family market in a rapid growth in this segment of our business continues to surpass our expectations.

At the end of the third quarter the U.S. single-family market represented 17% of our trailing 12 month U.S. revenues compared to just 3% in 2017. Year-to-date our residential sales have doubled when compared to the results for the first nine months of 2018, which is a very encouraging trend.

We continue to believe that our collective efforts in residential along with our more established commercial reputation will allow us to continue to grow faster than the national average. We see significant upside in the potential of our business to capture a rising share of residential and overall market share in the U.S.

Moving to our high return investments on slide number 13. In July 2019, we completed our previously announced aluminum production capacity expansion in response to strong customer demand for aluminum products. Our other high return investments to automate key operations at several glass and aluminum facilities are on schedule to be operational by year-end.

As of the end of the third quarter, we have already deployed approximately 80% of our total anticipated 20 million capital investments in this growth and efficiency initiatives a portion of the remaining spend will be pushed into early 2020 and paid up there we are able to assess the performance of the upgrades. Our float glass joint venture with Saint-Gobain continues to reinforce our vertical integration strategy providing us with a key supplier of glass in our production process while contributing to results.

Beyond the existing JV operation, the construction of the second state-of-the-art planned nearby our headquarters in Barranquilla is on track to begin by the first quarter of 2020. We are advancing, as anticipated, with the permits and planning stages and continue to be very encouraged by the potential efficiencies to our business over time.

Moving to our 2019 outlook on slide number 15, we continue to expect strong top and bottom line growth in full year 2019. Based on solid execution year-to-date and better end-market visibility, we are raising our outlook for the full year 2019 revenues to grow to a range of $430 million to $440 million.

We anticipate the majority of revenue growth to come from the U.S., help partly by innovated new products, project types, geographic expansion and single-family residential. As explained on prior calls, the implied year-over-year percentage growth in the first half is higher compared to the back half year-over-year growth, based on the anticipated timing of invoicing in 2019 compared to 2018.

Based on our increased sales outlook and anticipated mix of revenues, we are raising our full-year adjusted EBITDA outlook to be in the range of $93 to $97 million. This outlook assumes favorable operating leverage on higher revenues and a higher mix of sales from manufacturing operations compared to the prior year.

Additionally, the outlook incorporate our unchanged share of adjusted EBITDA from the Saint-Gobain joint venture, which began contributing to our results in the second quarter of 2019, as contemplated in our original outlook. Furthermore, we expect lower SG&A as a percentage of sales based on incremental revenues and ongoing cost control efforts.

We are extremely confident in our ability to achieve our growth objectives for 2019. As we build on our competitive advantages, we plan to continue gaining market share and advancing further as a leading U.S. focused producer of high quality glass products. We thank you for your continued support of Tecnoglass.

We will be happy to answer your questions. Operator, please open the line for questions.

Operator

Thank you. Ladies and gentlemen, at this time we will be conducting a question-and-answer session. [Operator Instructions] Our first question comes from the line of Mike Shlisky with Dougherty. Please proceed with your question.

M
Mike Shlisky
Dougherty

Good morning, guys.

J
Jose Manuel Daes
Chief Executive Officer

Good morning, Mike.

M
Mike Shlisky
Dougherty

Good morning. So I wanted to touch first on the Saint-Gobain JV. In the slides you mentioned that it was about $1.2 million of adjusted EBITDA in the quarter. This is the first quarter of ownership that you had it for the full quarter, I think so. Can you tell us -- I know, there is a new facility coming online eventually, but for the next bunch of quarters, is that the right runway to think for the EBITDA contribution?

S
Santiago Giraldo
Chief Financial Officer

Yes. It will be between $1.2 million to $1.5 million on a quarterly basis, which is what is expected going forward.

M
Mike Shlisky
Dougherty

Okay great. And then turning to what's in the backlog today. First of all, great job going up 5% over the prior year. I guess my question is, based upon what you know is in the backlog today, the mix between res and non-res, et cetera, is there anything that would have us believe that the margins you've got the last couple of quarters, won't continue into most of 2020 at this point or is there some change in the mix or something that that could be either up or down next year on the EBITDA margin?

S
Santiago Giraldo
Chief Financial Officer

No. I think based on the mix, the gross margin that could be expected is really in line with what we saw this quarter in previous quarters. However, we do expect to get operating leverage on SG&A moving forward as you saw in this period.

M
Mike Shlisky
Dougherty

Okay. And then, I also wanted to ask about the employment situation kind of in the Barranquilla area. I know you've had some growth and some good backlog. You've always mentioned there has been some low cost, but because of all the growth. Have you had any issues finding people, and finding them at correct wages to kind of build this backlog going forward?

J
Jose Manuel Daes
Chief Executive Officer

Unemployment is back up in Colombia. We have more unemployment now. We used to have 8.5% to 9% and now is up to 10.5%. So we are not finding any troubles finding the right people and with all the automation that is taking place is not going to be necessary.

M
Mike Shlisky
Dougherty

Got it. Got it. I squeeze one more and this one for Santiago. You brought down leverage year-over-year. Could you remind us if you've got any kind of targeted range for your leverage going forward?

S
Santiago Giraldo
Chief Financial Officer

Yeah. At the beginning of the year we had indicated we wanted to end up at 2.5 times. So, being on there, that is certainly nice. My idea would be to continue that trend and hopefully over the next few quarters to get it down to two times. We don't have a necessary guidance for leverage, but my expectation would be to end up where we are or a little lower by the end of the year.

M
Mike Shlisky
Dougherty

Okay, guys, great. Well, thanks so much. I appreciate it.

S
Santiago Giraldo
Chief Financial Officer

Thanks Mike. Talk to you soon.

J
Jose Manuel Daes
Chief Executive Officer

Thank you.

Operator

Thank you. Our next question comes from Josh Wilson with Raymond James. Please proceed with your question.

J
Josh Wilson
Raymond James

Good morning and thanks for taking my questions.

S
Santiago Giraldo
Chief Financial Officer

Good morning, Josh.

J
Jose Manuel Daes
Chief Executive Officer

Good morning.

J
Josh Wilson
Raymond James

First, a little clarity on the gross margin outlook. So, based on your backlog and also the new automation equipment just to clarify what you think gross margin shaping up like for 2020

S
Santiago Giraldo
Chief Financial Officer

Well, that what you saw this quarter is really in line with the recent performance. Once we are able to assess, the impact from the automation on direct labor. We could gain a bit of leverage on or are better operating leverage on that, but once we have a couple of months under our belt, the automation is due to start this month. Once we have a couple of months, we will be in a better position to tell you exactly what that's going to look like.

Our base case is that we are able to kind of get to a 33% level, if we have what we expect. As far as, efficiencies on the labor side, we should be able to increase that, I would say 50 basis points, but we'll have a better idea. Once, we have operated a couple of months and in line with the timing when we will provide guidance for 2020.

J
Josh Wilson
Raymond James

Got it. And then inventory was better than I expected, with that just a timing issue or are you making further gains in working capital?

S
Santiago Giraldo
Chief Financial Officer

I think it's both his efficiency is streamlining the process, making large efforts to manage working capital which has been a big focus for the company this year. Inventory days came down nicely, if you compare versus last year. DSOs are stable and that's the next point of focus. So hopefully we'll be able to improve that trend as well.

J
Josh Wilson
Raymond James

Good. And then I've been getting more questions around the Miami market, could you give us your latest thoughts on how that market is looking what your exposure is there?

C
Chris Daes
Chief Operating Officer

Jose can better answer that. Jose.

J
Jose Manuel Daes
Chief Executive Officer

What was the question?

C
Chris Daes
Chief Operating Officer

Did Miami market, how you….

J
Jose Manuel Daes
Chief Executive Officer

The Maimi, listen the market in Florida is for high-rise and mid-rise is picking up again a lot. I mean we see a lot of quoting and we have very large backlog for 2021, 2020 this already sold and it looks good. This is not the best year like 2012, 2013 but the rentals and the hotels and the office space is picking up greatly. We plan to grow again in Florida at least 20% to 30% for 2021.

J
Josh Wilson
Raymond James

Good luck for the next quarter.

J
Jose Manuel Daes
Chief Executive Officer

Thank you.

Operator

Thank you. The next Question comes from Zane Karimi with D.A. Davidson. Please proceed with your question.

Z
Zane Karimi
D.A. Davidson

Good morning gentlemen and thank you for the time

J
Jose Manuel Daes
Chief Executive Officer

Good morning. Thank you.

Z
Zane Karimi
D.A. Davidson

So first off I noticed the Colombian sales grew for the first time in a while. Congrats there. Do you expect that to recover going forward, are you deliberately managing kind of how large that gets for you given the margin difference between there and the U.S.?

J
Jose Manuel Daes
Chief Executive Officer

Unfortunately, since we have a lot of devaluation of the peso. It also made us look like Colombian sales were coming down, they did not go down that much, but the 20% devaluation really made it look that way. But the good news is we are closing a lot of new deals in Colombia they are for the next three to six months delivery. Demand is looking as stronger and it had never looked in the last 12 months.

S
Santiago Giraldo
Chief Financial Officer

Just to add to that point on our new guidance, we're not baking in any growth from Colombia Q4. So anything that we see and which we're already seeing could be an upside. I think we'll be better able to assess 2020 when we have a couple of months of growth under our belt and not just this quarter. To see we have established trend. So again I think once we announce guidance for 2020, we can give you a lot more color. But certainly things are picking up and looking better than they were in the last 12 months.

J
Jose Manuel Daes
Chief Executive Officer

Yes. Colombia is looking a lot better now. We are closing a lot more jobs and also the Caribbean, is looking better for us. We used to not have a strong sales force in the Caribbean relying on our distributors in Florida, but lately we -- in the last six months, we hired a couple of persons to visit all the islands. And the results have been great. I mean, it's not a huge market. But it's a market that is developing. And it is becoming a decent market to explore.

Z
Zane Karimi
D.A. Davidson

Thank you. And then, when is the new aluminum production capacity become incremental to results. And how should we think about contribution moving forward?

J
Jose Manuel Daes
Chief Executive Officer

Well. It is now functional. And we believe that beginning in January, because we were not taking any more orders, as we were sold out. But we have some good commitment that, we're going to start to see beginning in January for the incremental of the aluminum.

And also we have some good news in that respect, as we had close for the 2019 year. The prices of aluminum at $2,100 a tonne in the future and we were now able to buy for 2020 at $1,900 a tonne, which we're going to see an incremental of gross profit margin on that sense. So it's looking very good.

Z
Zane Karimi
D.A. Davidson

Thank you. And then, any expectations on year-end cash flow. Can we expect some working capital released here, at the end of the year?

S
Santiago Giraldo
Chief Financial Officer

Yes. There is actually a little bit of seasonality to cash flow, because we have some tax and interest payments on the first and third quarters of the year. The expectation would be for Q4 to be another quarter of positive working capital in cash flow from operations. So, the expectation would be for us to end up higher than you saw year-to-date.

Z
Zane Karimi
D.A. Davidson

Thank you.

J
Jose Manuel Daes
Chief Executive Officer

Thank you.

Operator

Thank you. Thank you. Our next question comes from Alex Rygiel with FBR and Company. Please proceed with your question.

A
Alex Rygiel
FBR & Company

Thank you. Good morning, gentlemen, very nice quarter.

J
Jose Manuel Daes
Chief Executive Officer

Thanks, Alex. How are you?

A
Alex Rygiel
FBR & Company

Doing well. Couple of quick questions here, for the residential business is doing fantastic. Can you -- so congratulations on that. But can you update us on sort of where you stand with regards to manufacturing capacity.

What geographies you're selling it in and I suspect to still primarily Florida. But what your plans are for expanding that residential business in 2020. And clearly, 60% growth year-over-year is a level that's probably unsustainable long-term. But how should we think about growth in that business, as we look out into 2020 and beyond?

J
Jose Manuel Daes
Chief Executive Officer

Hello this is Jose. We are expanding geographically. We are mostly selling his you're South Florida meaning, Palm Beach for El Dorado and Miami-Dade County for our Palm Beach. And now we are expanding geographically to the West Coast, Naples shopper.

Now we're going a little bit up to Tempa moving for next year to the Panhandle and also in the Northeast Coast to Daytona Beac. We expect 20% growth for the next year at least, that's very conservative. Because the more over you move, the more clients the new clients you get and our product.

I mean people are really happy with it. It is the best product in the market we believe. And also we have the biggest portfolio of products of any company. So dealers don't have to shop around from one to the next to the other one in order to fulfill all their needs.

A
Alex Rigel

That's excellent. And then as it relates to product price mix as it related to EBITDA declined $3 million in the quarter. Santiago, can you explain that a little bit?

S
Santiago Giraldo
Chief Financial Officer

No, that the mix was basically in line with what is normal. Last year during the third quarter we had an abnormally high mix of revenue coming from manufacturing as opposed to servicing. So if you look at the gross margin profile over the last few quarters, you more or less end up in low to mid 30s, which is where we are right now.

So in reality like we were saying the gross margin really is going to be a function of mix, because on pricing we're not seeing whole lot of headwinds to the contrary if anything we should be seeing tailwinds moving forward, but is more a function of mix rather than pricing, Alex.

A
Alex Rigel

Very helpful. Thank you.

S
Santiago Giraldo
Chief Financial Officer

Thanks Alex.

Operator

Thank you. Our next question comes from the line of Julio Romero with Sidoti & Company. Please proceed with your question.

J
Julio Romero
Sidoti & Company

Hi. Good morning everyone.

S
Santiago Giraldo
Chief Financial Officer

Hi Julio. How are you?

J
Julio Romero
Sidoti & Company

Good. So some of the forward indicators we've been looking at such as the ABI, I'm showing some moderation in the Northeastern U.S., which is where I know. You were making some inroads earlier in the year. Can you just talk about what you're seeing on the ground from your GC customers especially from that geographic perspective?

R
Rodny Nacier
Investor Relations

Yes, Julio, basically if you look at the composition of the backlog is actually shifting to other places like we've been talking in the last couple of calls. So starting out with a lower base when you're growing from a small base actually on a comparable basis is looks very strong.

It is encouraging to note that the backlog is growing outside of Florida which has been the company's strategy in the last couple of years, but from a bidding perspective, on quoting perspective, we continue to see strong activity in the main market that we're targeting. So I don't know if it's necessarily a function of the overall market expanding or is a function of market share gains, but activity as we see it continue to look strong.

J
Julio Romero
Sidoti & Company

Got it. So and on that point. The U.S. is making up 86% of sales on trailing 12 month, given that backlog mix continuing to trend that way. Do you see the U.S. making up maybe 90% plus of sales in 2021 is that a fair way to think about your mix going forward?

R
Rodny Nacier
Investor Relations

If you look at it as so far. September was 88% already. What's going to take place here is that in Colombia and LatAm continued the upward trend they might catch up a little bit and eat some of that percentage, but with the status quo. If the U.S. continues to grow the way it has been it wouldn't be unreasonable to get there. We're already at 88% from our backlog standpoint.

J
Julio Romero
Sidoti & Company

Got it. And then just last one for me is, can you maybe talk about some of those company wide initiatives you're doing the Tempur your operating expenses I think in your prepared remarks you mentioned some shipping and handling in personnel costs if you could elaborate on those initiatives at all. Thank you.

C
Chris Daes
Chief Operating Officer

Well there is a lot of automation is coming in. At this time and we hope to bring down cost significantly in the future in the near future. We just don't want to make it into the calculations yet because we don't know if everything that they are telling us that these new lines will do we'll really -- I mean if they can perform 70% of what they say they can do this is going to be a game changer for Tecnoglass. So we're expecting that and we're also revising every expense in the company to have a lot of savings and actually we will begin to see the results for the 4th quarter and first quarter of next year. So we are really enthusiastic about the future.

A
Alex Rigel

Got it. Thanks very much and best of luck in Q4.

C
Chris Daes
Chief Operating Officer

Thanks, Will. Talk to you soon.

Operator

Thank you. The next question is from Zane Karimi with D.A. Davidson. Please proceed with your question.

Z
Zane Karimi
D.A. Davidson

A quick follow-up for you guys. As we also continue to successfully penetrate the new regions of U.S. market. And aggressively growing in resi and Florida in particular, what is the competitive response right now and are they responding with more competitive pricing like try and get their traditional business back?

J
Jose Manuel Daes
Chief Executive Officer

Yes, they are aggressively reducing prices, but not everything is an issue of pricing, especially for example in the residential. The most important is the quality of the window, the on-time deliveries and the reliability of service and we've been learning a lot of other because it's a new business for us. We have developed a new software for quoting and delivering on time in five weeks and people are very happy with it. Now in the other regions, if you then less important the price because the buildings are worth $400 million or $500 million and the windows might be $10, million, $8 million, $20 million. And if the building is late three months because of deliveries, then the cost of the window is relevant compare to a reliable supplier. And to penetrate we reduce our margins. Now we get repeated business. We're doing much better in the margins and people are learning the -- we are reliable and we deliver a good product. And we think we're going to grow a lot in those areas.

J
Julio Romero
Sidoti & Company

Thank you. And then in terms of backlog growth, are there new markets or regions in the U.S. driving that? Areas that you hadn't historically served that you are now penetrating?

J
Jose Manuel Daes
Chief Executive Officer

Well, no, we are increasing our backlog in New York, Boston, Washington, Chicago and Texas mainly. We have couple of jobs, small jobs in California and we see a lot of quoting in California. Now the people are giving to know we are reliable. It’s an experience in every market because when they don't know you when you are far away and they haven’t had any experience, normally even if you are lower, they tend not to give you business because of the reliability.

Now we have broken the hurdle, people see that we work, that we deliver, the product is good. So we repeat the business and larger buildings and larger project. So, we expect California to start growing for 2021. No, not for next year, whatever we have now for next year is already done. Well, we are quoting now and closing is for 2021.

A
Alex Rigel

Great. Thank you gentlemen.

C
Chris Daes
Chief Operating Officer

Thank you.

Operator

Thank you. It appears we have no further questions at this time. I would like to pass the floor back over to Jose Manuel for concluding comments.

J
Jose Manuel Daes
Chief Executive Officer

Well, thank you all for participating on today's call. We strive to be the best in the market. We hope to keep growing the company in the stable way, saving on SG&A and increasing the margins. Thank you.

Operator

Ladies and gentlemen, this does conclude today’s teleconference. Again, we thank you for your participation and you may disconnect your lines at this time.