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Good morning. And thank you for holding. Welcome to Aon Plc's Fourth Quarter and Full Year 2020 Conference Call. [Operator Instructions] I would also like to remind all parties the call is being recorded. It is important to note that some of the comments in today's call may constitute certain statements that are forward-looking in nature as defined by the Private Securities Reform Act of 1995.
Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or those anticipated. Information concerning risk factors that could cause such differences is described in the press release covering our third quarter 2020 results as well as having been posted on our website.
Now it is my pleasure to turn the call over to Mr. Greg Case, CEO of Aon Plc. Sir, you may begin.
Thank you, Catherine, and good morning, everyone. Welcome to our fourth quarter and full year 2020 conference call. I'm joined virtually by Christa Davies, our CFO; and Eric Andersen, our President. As in previous quarters, we posted a detailed financial presentation on our website. There are very few firms who can say they end in 2020 stronger than they began. And I want to thank our colleagues for making Aon one of those firms. Our team delivered a tremendous year set against the public health and economic impact of COVID-19 and an overall unprecedented level of global volatility punctuated by social unrest around the world.
During the year, our colleagues came together to deliver results for clients, devote time and energy to getting to know the Willis Towers Watson team and the integration planning for our pending combination and to support each other through personal and professional challenges. One silver lining that we heard over and over from colleagues was the 2020 was a year of increased connection across our firm. We saw our colleagues respond to the virtual environment for replacing in person connections with introducing experts and sharing thought leadership with clients. We felt the impact of that connectivity as our COVID-19 taskforce ramped up to share insights and best practices. And we saw it translate into client success as local teams won new business by seamlessly bringing together colleagues from across the globe. By all accounts 2020 tested our firm. Looking back, it's clear that our colleagues not only passed, but this adversity actually accelerated our one firm strategy.
Seeing our colleagues come together and forge stronger connections in new ways was inspirational. And we'll build on these positive learnings and practices in 2020 as we continue to reject the constraints of the so called new normal, and instead look forward to defining a new better on our terms as we begin 2021.
Turning into financial performance in the fourth quarter, we delivered a great finish to the year with 2% organic revenue growth across the firm, including 12% growth in reinsurance solutions and 4% growth in commercial risk resolutions. As in recent quarters, organic revenue growth in the fourth quarter was driven by strength in the core areas of our business, reflecting the resilience of our firm in a challenging economic environment, overcoming ongoing unexpected pressure in the more discretionary areas. In particular, we would highlight growth in the core, driven by ongoing strong retention and net new business generation. As we continue to deliver innovative solutions to our clients in a challenging environment. We saw increased organic revenue growth as compared to the third quarter despite that somewhat larger portion of more discretionary revenues in the fourth quarter.
The strong results stem partially from improvements in economic factors, and sentiment around the virus and vaccine, which drives client buying behavior and investment. For example, we saw positive impacts to our revenue from construction starts and M&A activity in the US, as well as from employment levels. I would also note that in more discretionary areas, we're seeing meaningful variation in revenue growth across our businesses, with some recovering more quickly and some more slowly, largely driven by external factors tied to economic reopening, and recovery. For example, I would highlight strength and voluntary benefits in Health Solutions, and construction and commercial risk. I would also note that more discretionary areas like travel and events within data analytics and even capital within retirement solutions continue to be impacted by economic and pandemic related conditions.
Our strong finish in Q4 contributed to full year financial results that demonstrate the strength and resilience of our business in this uncertain economic environment. For the year, we delivered organic revenue growth of 1%, operating income growth of 4% with full year operating margins of 28.5%, an increase of 100 basis points from 2019 and free cash flow growth of 64% to $2.6 billion, the highest free cash flow in the history of our firm. This outstanding progress against each of our key financial metrics is a direct result of our one firm strategy, which guides everything we do in supporting colleagues, delivering value to clients and driving shareholder value. We are well positioned to continue to build on this momentum. And while we see many positive signs for the economy, significant uncertainty remains and we expect the recovery will remain inconsistent. We continue to monitor several key factors including GDP, asset values, corporate revenues and employment. As we looked at 2021 with significant uncertainty remains, we expect as economic conditions continue to stabilize and improve; we anticipate modest growth in Q1, with growth increasing toward mid-single digits as we continue through the year.
Looking back, the challenges we faced in 2020 underscore the importance of our colleagues, our culture, and our commitment to inclusion and diversity. We've long observed that leaders who embody one firm are most successful leaders, both in delivering business results and driving colleague engagement. And this year, we've seen that in such a leadership trait results even stronger engagement and competence in the combination, as measured in a January poll survey reflecting high engagement, we consistently lower voluntary attrition, which decreased by 35%, year-over-year from 2020 with strength in every major region and solution line. Further, we know that diverse talent, expertise and insights of our colleagues are vital to the success of our firm and our clients. And we continue to invest to attract growth and retain the best talent. We supported this priority; we announced the expansion of our apprenticeship program, including an investment of $30 million over the next five years, and development of a nationwide network of employers to create 10,000 apprenticeships by 2030.
With this expansion we're building on our already successful program, which bridges the gap from education to employment for bringing high school graduates into the workforce while they complete their college education. This program provides a fantastic pipeline of diverse talent and embodies our commitment to inclusion and diversity. In addition to emphasizing the importance of our colleagues and our culture, the events of 2020 expose the interconnected nature of risks and vulnerabilities in many companies. Our recently published 2020 risk report highlights the increasing likelihood of connected extremes and reinforces that leading organizations of the future will be defined by their ability to manage the global implications of long tail risks. In the survey of over 500 organizations, across geographies and industries 82% did not had pandemic in their Top 10 risks before COVID-19 struck, and only 30% had a pandemic plan in place.
Looking forward, respondents overwhelmingly agreed on the need for an enterprise wide approach to risk. We know that existing emerging long tail risks will continue to challenge organizations across all industries and geographies. Organizations must prioritize strategies to address risk and resilience. We also know our strategy enabled us to support clients in this changing landscape because it enabled us to understand their biggest challenges and bring world class content capability and innovative solutions to bear. And while we didn't architect or pending combination with Willis Towers Watson with the pandemic in mind, we see that the pandemic and its associated economic impacts had increased our conviction and the need to accelerate innovation to address client demand. On the topic of Willis Towers Watson, our excitement about the combination as well as the leadership and talent from both sides continues to grow.
Last week, we reached another important milestone with the announcement of the combined executive committee that will be in place once the combination is closed. This team embraces the commitment to a one firm mindset and brings together the best expertise, talent and leadership from both organizations. This team also brings to the table an exceptional set of experiences and capability, reinforcing the power of inclusion. As we said before, our culture is built to bring the best of our firm to clients. It's an essential part of how we operate our firm and drive results. At Willis Towers Watson, it's clear that their culture is equally focused on putting clients first; this newly announced team will blend the best of those cultures. And that client focus mindset will guide everything we do.
In summary, 2020 was a momentous year. Our performance and actions throughout the year reflect exceptional resilience. Now the results of structural steps and investments we've made to ensure we're ready to not only take on but grow stronger in the face of these challenges. Further, we've demonstrated momentum that will accelerate in combination with Willis Towers Watson. We begin 2021 in a position of strength to continue executing our strategy and making progress on our key financial metrics, both the standalone Aon and in our pending combination with Willis Towers Watson creating a significant growth opportunity for clients, for colleagues and for shareholders.
Now, I'd like to turn the call over to Christa for her thoughts on our financial progress this year, and long-term outlook. Christa?
Thanks so much Greg, and good morning, everyone. As Greg highlighted, we delivered a strong operational and financial performance in Q4 to finish the year despite continuing macroeconomic challenges, demonstrating the resiliency and strength of our business in any economic environment.
Turning to our results, we delivered organic revenue growth of 2% in the fourth quarter, and 1% for the full year, driven by ongoing strength in our core business, offset by pressure in our more discretionary areas. I would note total reported revenue was up slightly overcoming a nearly $100 million headwind from the unfavorable impact of changes in FX as well as low fiduciary investment income to the lower interest rates globally. We also delivered operational improvement for the full year with operating income growth of 4% and operating margin expansion of 100 basis points to 28.5%, continuing our trajectory of long-term sustainable margin expansion.
For the full year, adjusted operating expenses declined 1% due to expense discipline, and a reduction in travel and entertainment, offset by increased compensation costs. Adjusted operating expenses increased 4% in the fourth quarter. Putting Q4 in context, due to the significant uncertainty we saw during the year, we tightly controlled our expense base and the level of long-term investment in the business. During 2020, our organic revenue growth improved sequentially in the second quarter through the fourth quarter, as internal and external factors contribute to a strong finish to the year. This led to a year-over-year increase in compensation benefits spent in the fourth quarter, a portion of which was variable compensation. This resulted in a full year increase in adjusted compensation and benefit expense of 1%.
I would also note the compensation expense increase in part because of our commitment during 2020 to retain all 50,000 colleagues, as well as lower voluntary attrition, which Greg described. As we said before, we make decisions on expenses and margins in the context of each full year and expect to continue to drive margin expansion in 2021. For the full year, we translated strong operational performance into EPS growth of 7%. Overcoming a headwind from FX translation. If continued to remain stable at today's rates, we'd expect a favorable impact of approximately $0.20 per share, or approximately $60 million of operating income in the first quarter of 2021 due to a weaker dollar versus the euro. A key driver of our operational success has been the history of investment in our Aon Business Services platform, which has undergone significant transformation over the last several years.
The journey began with an initial group of 4,000 colleagues after the divestiture of our outsourcing business in 2017. By centralizing activities, eliminating inefficiencies and promoting standardization, we delivered higher quality self-service levels and cost savings with better scalability, flexibility and enhanced colleague experience. Today, approximately 13,000 of Aon's 50,000 colleagues are part of Aon Business Services focused on driving operational improvement, and enhancing how we serve clients. In 2020, for instance, we completed our data center consolidation program in the Americas, closing an additional 10 data center and achieving $23 million of annual savings. We increased usage of our digital signatures tool by over 110%, saving more than 65,000 hours annually. We renewed 90% of the nearly 9,000 US Commercial risk licenses paperlessely, and we improved our global operations and share capabilities by delivering over a million hours of automation, freeing colleague capacity for high value activities with clients.
Looking forward, we expect to leverage our Aon Business Services platform to continue to drive sustainable margin expansion. In addition, we see opportunities to embed best practices around agility and productivity into how and where we operate, ultimately reducing our overall real estate footprint over the long term. Heading to cash and capital allocation, free cash flow increased 64% to $2.6 billion, primarily driven by working capital improvements, including improved collections, a decrease in restructuring cash outlays, and strong operational improvements. We remain focused on maximizing the translation of revenue into the highest level of free cash flow, as highlighted by our free cash flow margin of 23.9%, up substantially from last year. We allocate capital based on return on invested capital, cash on cash returns. We continue to maximize shareholder value creation, highlighted by the 800 million of share repurchase in the quarter, and nearly $1.8 billion in 2020.
In 2021, we expect to continue to allocate capital according to this framework, and we expect share purchase will continue to be our highest return on capital investment given our free cash flow evaluation and outlook. We expect to remain highly focused on closing and then successfully integrating our combination with Willis Towers Watson. Following that we expect to continue to invest organically and inorganically in innovative content added capabilities in our priority areas. We remain very confident in the strength of our balance sheet and manage liquidity risk through a well laid debt maturity profile. Historically, we've looked to increase debt as EBITDA grows while maintaining leverage ratios. However, due to uncertain macroeconomic conditions, we expect to continue to manage our leverage ratios conservatively in the near future and return to our past practice of growing debt as EBITDA grows over the long term.
As I look towards 2021, and our pending combination with Willis Towers Watson, I'd like to reiterate how excited we are about the newly announced leadership team and the significant shareholder value creation potential we see in bringing together our two complimentary businesses, both from a top line growth driven by accelerated innovation for clients, and from the bottom-line impact of $800 million in cost synergies. We continue to work collaboratively with the appropriate regulators to gain approval, and are focused on achieving a result that optimizes shareholder value. We remain committed to an expected close in the first half of 2021.
In summary, our business has shown resiliency through the challenges of 2020. Our Aon united strategy underpinned by our Aon Business Services operational platform has enabled historically high free cash flow of $2.6 billion and enabled us to return nearly $2.2 billion of capital to shareholders in 2020. As we head into 2021, through our pending combination with Willis Towers Watson, this momentum will continue to enable long-term shareholder value creation.
With that, I'll turn the call back over to the operator and we'll be delighted to take your questions.
[Operator Instructions]
The first question is coming from Dave Styblo of Jefferies.
Hi there. Good morning. Thanks for the question. I want to just circle back on your 2021 comments and appreciate the color there on the organic revenue cadence, which seems to make sense. I did want to ask a little bit more about the margin expansion opportunity. I know you talked about they're still having an ability to expand margins this year, of course. And in that context, it's still going to be tough to achieve 70 to 80 basis points of margin expansion towards your long-term target, given that you still might not have fully returned to the normalized cost base, or are there other efficiencies that you've been able to realize through COVID more work from home or other efficiencies, lower travel and expenses, that still might make that range feasible this year?
Thanks so much for the question, Dave. So we are certainly committed to margin expansion in 2021. And we don't give specific margin guidance in terms of how much we would grow each year. But as today, we've driven long-term margins of 880 basis points over the last 11 years. So 88 basis points a year on average. And we that are really driven by accelerating organic revenue growth, the portfolio mix shift to higher revenue growth, higher margin areas. And obviously, as you noted, the Aon Business Services platform continues to drive productivity and efficiency for us. And that will continue to occur Dave, in 2021, we're really excited, as Greg highlighted, about accelerating growth, year-over-year, trending towards mid-single digits in the second half of the year. And the margin expansion will be a result of that growth, the portfolio mix shift and the productivity from Aon Business Services.
Okay, thanks. And then just on the free cash flow, stepping off point from the $2.6 billion, had some easier tailwinds of things that weren't going to recur in 2020. As you jump off from that, though, is there anything to note that's unusual in the 2020? Is that basically a clean number to go from there? And then a related question to that. I know you've been continuing to make progress towards your $500 million of working capital improvement over time. How far into that? How much of that have you achieved so far?
Yes, so Dave, first of all, the $2.6 billion is a clean number. And so that there's nothing unusual about that number. And then in terms of working capital, we obviously made some progress on working capital, as you saw in 2020. But we've actually said that the $500 million is still the right long-term target for Aon on working capital. So and Dave, the thing I think I said before on that $500 million is that's just the number that gets you to working capital neutral, there are several countries in which we operate. Where working capital positive, we think that is entirely reasonable for a professional services firm. And so we think that a $500 million is a conservative number. And we're definitely targeting underlying free cash flow growth over the long term in the double-digit range.
Okay, great. And then maybe a question for Greg and Eric, just about client engagement and retention, how bad is this looking as you go forward into the year and new opportunities that continue to emerge from Covid? Maybe any changes in client demand or services that Aon can bring to the table better than peers that you would highlight?
Maybe I'll start with that Dave and then Eric shared a number of examples we could draw from. We say, listen, as client, need and pressure continues to increase; it really does give us a great opportunity to connect with them. And for all of its challenges and issues that COVID has brought to us, and they've been many, one of the things that have also done with our Aon Business Services platform has allowed us to connect to clients, even more effectively. Even yesterday, I was on a call that would have been a client meeting a year ago with 100 clients, plus, we had 1,000 clients on yesterday. And so our ability to actually connect with clients and actually demonstrate the full capability of the firm at a time of high need is actually going up.
So you're seeing more and more examples of our ability to drive new business, but as well as, do more with existing clients, given the capabilities we've gotten really, it's happening all across the firm. But maybe, Eric, a couple of examples from your standpoint to bring it forward.
Sure, Greg. And I think it's really based on the Aon united model that we've been working on, where you certainly have to be excellent in each of our subject matter capabilities and topics. But you have to work together to manage the client in a more holistic way. And so topics like health, retirement, talent are all really from Aon when you think about the COVID angle of the question. And these topics aren't going away. How we deal with voluntary benefits, pooled employer plans, comp insights, all critical as our clients are looking to manage their colleagues through this pandemic, not to mention sort of the return to workplace. So as we look out in 2021we see a lot of opportunity to really help our clients during the challenging time.
The next question is coming from Elyse Greenspan of Wells Fargo.
Hi, thanks and good morning. My first question, you guys had pointed to the larger discretionary piece of your business in the fourth quarter and serving to pressure organic, you guys came in positive too so it seems like there was much better strength across many of your businesses probably than you expected three months ago. So maybe you could help us understand that. And then with that same discretionary piece, given that reinsurance is a bigger component of the Q1, I'm assuming so that would serve as a tailwind to Q1 organic, just given that more of the reinsurance business comes on in the first quarter, is that factored in to your guide?
Elyse, really appreciate the question. As Eric has highlighted, there's so many opportunities that continue to emerge, to help clients in times of need, and they're just continue to emerge around the world. And some of them are happening faster than we thought they would, which I think about the momentum into the fourth quarter, it really was in the core, we continue to perform well there. And then the discretionary pieces, as there was some, promise on the recovery front, the vaccine front, et cetera, we saw some of those discretionary areas, like TL transaction liability construction and employment levels, beginning to come up. But by the way, other areas, we still saw the pressure; I mentioned travel and events for as an example, and some others. So it still remains mixed, but the trend is positive. And what you're really seeing is us, unable to kind of interact in a very positive way with clients. And you're seeing that sort of built into Q4, and you're also seeing it as we think about our opportunities in 2021.
On the reinsurance front, again, team is fantastic, Eric you talk about that sort of as we end Q4 see implications, and also the thoughts for the first quarter and 2021 on the reinsurance side, and it was a great work by the team.
Yes, for sure. Certainly, Q4 has always been our smallest quarter in reinsurance that's been dominated by historically by Fac and investment banking. There were some good treaty wins that happen, certainly, there's a lot of action going on in that space, in the third and fourth quarter, in terms of new clients, new company creation, and the like, until we were there to be able to help those new clients and existing clients really reposition their portfolios as they went into 2021. And I would say that continued into the first quarter, as the market dynamics being what they are, the insurers are certainly looking to position and get support where they needed as they look to grow their own portfolio. So great quarter certainly on the back of a fantastic quarter a year ago. So to see that kind of growth this year off the back of a 70% comparable was a special quarter for the team. And I think that momentum is carrying into the first quarter of this year.
The only other thing I'd add is, Elyse, that Q1 2020 was a very strong comparable for us because it largely was completed before COVID hit. And so while we've had terrific momentum coming into 2021, as Eric and Greg described that difficult comparable means that Q1 is likely to be a lower growth quarter than developed to the year.
Okay, that's helpful. And then in terms of expenses, right, I think you guys alluded to right, higher expenses in the fourth quarter, just obviously, the year came in better than you expected. And just tying back to comp and then obviously, less employee turnover, I think you said, but look at the quarters, right? The coupon your expenses were close to flat last year, like is there anything seasonally that you can point out with the expenses as anything to 2021. And obviously, recognizing that you don't give a guide so margin for the quarter, but anything within the expense space that we should be thinking about?
No, Elyse, really isn't, we would encourage you to step back and think about it 2020 was truly exceptional, literally and you think about COVID-19. And we grew organically 1% versus last year at 6%, which was one of our all-time highs, expanded margin 100 basis points through 28.5% and free cash as Christa described to the highest level in our history grow 60 plus percent. And this momentum that we built throughout the year in 2020 is we believe is going to carry over into 2021. So there really isn't anything we would focus on Q4, then you would really over rotate on. But it does reflect really the great work of our colleagues and improving external factors which impacted the client [Indiscernible] described. But we wanted to really recognize the performance of our colleagues in the year and that certainly shows up. But we've encouraged you to sort of think about the overall year and the overall momentum that was built and how it's been carrying in to 2021.
Great. And then one last one, you guys laid out right to mid-single digit or greater organic later in the year. I'm assuming that factors in right that you will close this merger at some point in the first half of the year, obviously, undergoing some regulatory review. So can you just give us an update? I think you said close this year to update timing wise and things where you expect from a regulatory front, and I'm assuming you still expect this deal to close at some point in the first half of 2021.
So thanks so much for the question, Elyse. What I would start with is saying the guidance we gave for our revenue was we're moving towards mid-single digit, over the course of the year, so not greater. The second thing I'd say is the guidance is Aon only; we certainly wouldn't give guidance to the combined until we close. And then third, we are on track to close in the first half of the year, as we outlined when we announced a deal.
The next question is coming from Jimmy Bhullar of JPMorgan.
Hi, good morning. So first, I just had a question on the transaction and the Willis deal. You've already obviously put together a management team. So it seems like you're confident that the deal will go through. But what are your views on potential dispositions as you go through the regulatory approval process? And I think you've said in the past, you wouldn't have to do much. But has that changed now as you've had more time?
Thanks for the question, Jimmy. We remain incredibly committed to our combinations with Willis Towers Watson. Watson is thrilled about the newly announced leadership team as he described, to lead up and accelerating innovation on behalf of clients and creates shareholder value. The businesses are complimentary and operate in competitive areas of the economy. And we believe we've got the arguments and evidence to ensure a positive outcome. We continue to work collaboratively with the appropriate regulators to gain approvals in a timely manner. And as we've said, since we announced the deal, we expect to close in the first half of 2021. And we're on track to do that.
And I would add, Jimmy, I want to come back to the audience for a second, if I could, obviously, we're going to operate completely separately until we close, no question about that we have in every way, shape or form. But we have had a chance to sort of get this group together and begin the planning process. And it just been incredibly extraordinary, very gratifying to see this kind of talent come together to think about what the possibilities are in the future of the firm, both in helping clients in the here and now but also thinking about how we can help them and some of the most important issues as they come forward. And certainly pandemic, the year pandemic has certainly highlighted a number of those, but you think about climate on the horizon. Things like intellectual property, cyber, and all these things are out there. And this team is really beginning to come together, thinking about a one firm approach to how we deliver the best of our capability to them. And it's really been - it's been extraordinary and very, very invigorating for all of us as we come together.
Okay, I guess we'll find out when the approvals come through, but on that, and then relately on the cost savings, as you've looked more into the business, and have you - do you - like it seems like the $800 million targets you've outlined versus historical deals is somewhat conservative. Have your views on that change at all?
So Jimmy we would say, we remain at the place where we've been, which is the $800 million, we feel really confident in achieving. It is 5.5% of the combined cost base. That compared to 11% of the combined cost base we achieved today on Hewitt and 18% of the combined cost base we achieved today in Benfield and the components of that, our people and IT and in real estate. And as we've gone into the integration planning, we feel extremely confident about achieving the $800 million. And as we've said, this year we're very sort of confident about achieving that through this based on the strength of Aon Business Services platform, which is allowing us to bring together the operations of Aon and drive improve quality, consistency, and then efficiencies over time.
The next question is coming from Greg Peters of Raymond James.
Good morning. Thank you for taking my questions. My first question is you've had a lot of time, obviously to study the Willis Towers operations. And one of the areas where I feel like the company has been - hasn't delivered the full benefit of margin improvement would be in their corporate risk and broking business. As you've looked at that business, can you walk us through how your views are on how you can - when it's combined with Aon how you can deliver the margin improvement that you're thinking about?
Greg, let me just offer a couple thoughts on that. First, I'll step back and say we have had a lot of time in the planning process over the course and since we announced in March, and I will tell you, we continue to compare notes on the possibilities again we can operate together until we close in any way shape or form. Our excitement on the possibilities continues to build. And it really is in multiple areas, just core content and capability that exists across both organizations. We have very high expectations when we announced March 9, they've been exceeded substantially in multiple categories. And we think about the opportunity to drive growth, organic growth on behalf of clients. And we see it in multiple categories, all of these things come together to reinforce opportunities to both drive top line and also drive margin improvement, which by the way, we see for Aon front and center, before we get anyplace else, so we just want to highlight, we see tremendous opportunity, both on the top line side, and on the margin side for the combined firm, for all the reasons Christa has outlined. And everything we've seen since March 9 has only reinforced that it's just been terrific.
Great. And the second question, I'll pivot back to the organic revenue growth, I mean, we're watching and listening to all the carriers that have reported, talk about how the strong pricing environment has helped not only improve their margins, but improve their revenue growth. And it seems like for Aon that there's been a tailwind benefit on the pricing side. And I'm wondering if you can sort of reconcile the difference between the benefit from pricing and the actual benefit to organic for you guys from unit count growth, if that makes sense.
Well, it certainly does, Greg, we would come back and say, listen, from an overall pricing sample; we really look at market impact, which is really a function of how you describe price, and then insurance values and all the things that come with that. And then it really is client behavior. And so from our standpoint, we would say all the pricing impacts have really had modest impact on performance, it really is around what we're doing fundamentally with clients. Maybe I ask Eric to give a couple of examples of where this is but really, Greg, this when we stepped back, it really is about, this is when Aon can really show up and help clients succeed in times of need. And they do a lot of reconfiguring as we think about sort of the environment changes. But maybe Eric, a couple examples of, if does that make sense?
Sure. Greg, it's never really a straight line between what the carrier points out is what they say, is the unit price versus what a client actually does. Maybe to put it in a little bit of context, when we sit with a client, we first do the risk identification product test, maybe trying to help them understand exactly what risks are trying to protect, can they mitigate it themselves in a way that either through contracts or different changes of behavior? And can they finance it themselves, right, either through a captive or just using their balance sheet. So a lot happens with a client before they even risk transfer. So just always good to keep that in mind. But when they do decide to risk transfer, they certainly go into a market and we help them with insight with regard to options and structures. And whether it's retentions or deductibles, coinsurance limits, a variety of things that clients will look at, in terms of what their budget is able to do. And they'll make their trade off. So it's never really a straight line as to the unit cost as to what the client behavior actually sort of manifests itself in. And you see that in a couple of distressed products that are out there today. Certainly DNO is one that's gotten a lot of attention, how we work with clients to help them make those choices, in terms of the protection that they provide cyber and other property and, catastrophe exposed areas.
So there's a lot that goes into before they go to market, as opposed to what they buy inside the marketplace. And so it is frankly an area where our teams have been focused on now for the last 24 months as the market has gotten firmer, to help clients make those trades offs because they're dealing with a marketplace now, at a time when many of them are feeling stress in general on their own businesses. And so how they make those tradeoffs become more acute. In the last, certainly in the last 12 months and would expect that behavior, and that process would continue going into this year.
The next question is coming from Suneet Kamath of Citi.
Thanks. Good morning. So one question we get a lot from investors is that even thinking about the combination with Willis, but some of your clients may want to sort of limit their concentration to a one broker, one advisor. Can you just provide some color on how you're thinking about that? Maybe influenced by the conversations that you're having with your clients.
Hey, Suneet. I'll start with the following. We now - it's always been our practice, we step back and sort of we get tremendous amounts of client feedback. We call it voice with the client. And we've done it really for the last decade and continue to sort of probe into that obviously, since the March 9th announcement, we've done a tremendous amount of work for the client, getting their insight, guidance, perspective, views on how we can better best support them and serve them. Now we'll take, it's been overwhelming as we dig in with clients and they understand that we're all about bringing them the best of the now all things they could do in the current environment. Eric just described a number of different challenges are out there and how we're going to help them, help serve them better but also the challenges that used to be on the horizon are now on their doorstep.
And they're asking questions around, what about the next pandemic? What do we do? How do I think about cyber right? Markets still relatively small, $6 billion, $7 billion against a connected client, impact of closer to a $1 trillion. Now what do we do about that? By the way, they know climate is going to be front and center already is really going to be front and center. Pandemic is, this virus are behind us. So they're asking questions to me around, how I address these long tail risks. Those are being asked of me by my CFOs, and CEOs and Boards of Directors. So what I'm trying to highlight is need has never been higher. And the solutions that we must bring to bear has got - have got to evolve, we have to be better in supporting them. And then we have to, we start with, we are there with the entire industry, and they see this combination, as a chance to reverse the trend in which our overall relevance has actually declined as a percentage of risk as a percentage of GDP over the last 30 years.
And they see real promise in that. So our feedback has been overwhelmingly positive across the globe, on what this combination can mean for them. And we're very excited to work hard to meet those needs on their behalf.
Got it. And then just on the regulatory approval front, yesterday, there was a bill that was introduced around potential changes to antitrust reform. I know your deal was announced a while ago. But do you see anything from the new administration because it was yesterday's bill that could impact the timing of the approvals that you get from the regulators?
Look, we appreciate the questions, Suneet, but what we would say is as we said since we announced the deal we expect to close in the first half of 2021. And we are on track to do that. And so we are really excited about the combination with Willis Towers Watson, and our newly announced leadership team who will help us in accelerating innovation for clients.
The next question is coming from Meyer Shields of KBW.
Thanks. Two questions, I guess. I understand that the outlook for organic growth is for Aon alone, I was hoping you could help us at least think about directionally whether the combination with Willis and the associated innovation. Would that outpace the sort of necessary distractions of integration? Or should we expect maybe some slowdown in organic growth in the earliest parts of the combination post close?
So, Meyer, one way to answer this is, if you recall, on the 9th of March, we announced the combination, we actually gave guidance to the combined firm of mid-single digit or greater. And I would note that that is higher than what Willis Towers Watson had produced historically. And the reason and we did mid-single digit growth or greater from year one. And so that gives you a sense of how confident we are in the new areas of unmet client need in our existing business. And in brand new areas of demand, whether or no products and solutions today, areas like intellectual property, climate and cyber. So we're really excited, Meyer, about the growth potential of the combined firm.
That's very helpful. Second question, Christa, in your opening comments you talked about inorganic growth, after closing on Willis Towers Watson. I know I was hoping you could flush that out in terms of whether we should think about that in your current business lines, or maybe new opportunities for Business Services.
So, Meyer, I would say, we're really excited about the potential to invest organically and inorganically in content and capabilities in areas like digital, where we acquired CoverWallet earlier in 2020; in areas like intellectual property, in areas like climate in areas, so in lots of areas across our business, and so there are many priority areas, Meyer, I would say where they are higher revenue growth, high margin high return on capital businesses, and we're really excited about investing in these areas to develop new solutions for clients to meet their unmet needs.
And our last question is coming from Phil Stefano of Deutsche Bank.
Yes, thanks in discussing debt leverage, it feels like the plan is to keep it low versus historical leverage at this point, and then re-continue to grow debt with EBITDA. I mean was this a structural shift downwards in what you think the appropriate debt leverage is at this point? Or is there some kind of debt issuance catch up coming in the out years as the uncertainties of the current environment abates.
Yes, thanks for the question, Phil. What I would say is, it's really about the fact that we're managing conservatively our cash levels, given the macroeconomic uncertainty, which still remains, and we're obviously heading into Q1, which is our seasonally lowest, free cash flow quarter of the year. But I'd say we're fully committed to maintaining our current credit ratings. And longer term, we will look to increase debt to EBITDA ratio while maintaining leverage ratios.
Okay. For the FX impact, you had highlighted $0.20 impact in first quarter of 2021. Can you frame for us what this could look like at current exchange rates for the full year or even looking past first quarter?
We haven't given that guidance. So but what I would say is Q1 is the majority of the impact the year. It's primarily driven by a higher Euro versus US dollar. And Q1 is our Euro centric quarter.
Okay. All right. And the last one for you and this is very philosophical. So I apologize for that. But thank you for the comment on the expanded apprenticeship program and how it impacts diversity inclusion. I guess I was hoping you could talk a little bit about ESG and the strategy there. And part of to me, what is underlying this question is we've seen some carriers step away from certain products like coal, and that they're not going to ensure projects like that anymore. I mean, look, when I think of AI, I think of a solution for unmet needs and being strategic and how you help clients place that risk. But if carriers are stepping away from things like that. And to me there could be competing efforts of you being a solution for unmet needs, but also having your own ESG policies that maybe coal isn't within your wheelhouse anymore. So coal is just an example. But you can talk more broadly than that, but just to help you clarify how I'm thinking about this?
Phil, it isn't philosophical at all. It's a terrific question. I really appreciate it. So listen, we are absolutely committed in every way to implementing ESG best practices, internally for sure. And to promote resiliency, but listen to the picture on is so important. The role the industry can play relating to climate, it isn't just across the province; it's one of the greatest opportunities for us, again, if you think about where we are, everyone's focused on pandemic in many respects now. But this - when we get to decide this is behind us, climate change in our view, is front and center. And it's going to be a challenge when you to think about matching capital with risk, not to solve with energy sources, but literally the transition risks, the clients position pressure, you are getting the transition volatility that the clients encounters, they think about going from point A to point B, that's the - that should be our wheelhouse.
That is how do we identify capability? How do I know if our capital helps him do that? And the combination with Willis Towers Watson, we believe we will be formidable. There's tremendous capability. And Willis Towers Watson and John Haley and the team have done a great job developing over time, that combined with that we have, we think we have a shot to really make a difference, helping clients make better decisions, as they think about this transition volatility that everyone is going to encounter as you think about addressing the climate challenges. So this is a high priority for us inside of Aon in our own world, for sure. And you'll see that by the way, we've got an upcoming 2020 impact report that's going to detail our commitment, around carbon neutrality and all pieces around that. But really, the opportunity here is what we can do on behalf of clients. And it is in our view, again, another opp; it's just not been addressed in a way that's meaningful. And it's a real opportunity for the industry to make a difference and we look forward to doing it.
Thanks. And just one quick follow up on that. I guess part of the question is - is there a conflict? Am I thinking about this, right, that some of the clients who have unmet needs you may not be able to meet those needs simply because of your own ESG framework? And certain pieces of environmentally risky business that you might want to get away from?
Yes, listen, at the individual level, there's always different circumstances that are going to come up. If you take a step back and think about the implications of climate change overall, this is the global economy. This is largely massive, massive challenge around increased volatility that's going to be absorbed by companies as they address this challenge. Our ability to help reduce that over time is we think substantial. And that is why in the end, this is a massive opportunity. It's going to require though, new insight and new innovation, evolution beyond what our industry has done; beyond what we have done. And that's why back to a wider combination? What's it all about? It's about being able to address some of these types of these issues' climate is one, cyber, it's another one that's still underdeveloped substantially, intellectual property.
So all these fit in this category fill around massive unmet client needs that is growing over time that we've got to bring solutions toward and so all these categories to us points of substantial opportunity.
Thank you. I will now turn the call back to Mr. Greg Case for closing remarks.
Just wanted to say to everyone, thanks so much for joining us this quarter. We look forward to our discussion in next quarter. Have a great day.
This will conclude today's conference. All parties may disconnect at this time.