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Good day, and thank you for standing by. Welcome to Asana First Quarter Fiscal Year 2022 Earnings Call. [Operator Instructions].
I would now like to hand the conference over to your speaker today, Catherine Gowan. Please go ahead. Good afternoon, and thank you for joining us on today's conference call to discuss the financial results for Asana's first quarter fiscal year 2022. With me on today's call are Duston Moskovitz, Asana's Co-Founder and CEO; Tim Wan, the company's Chief Financial Officer; and Chris Varanasi, the company's Chief Operating Officer and Head of Business. Today's call will include forward-looking statements pursuant to the safe harbor provisions of the private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding our financial outlook, market position and growth opportunities. Forward-looking statements involve known and unknown risks and uncertainties that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Forward-looking statements represent our management's beliefs and assumptions only as of the date made. Information on the factors that could affect the company's financial results is included in its filings with the SEC from time to time, including the section titled Risk Factors in the annual report on Form 10-K filed by the company for the year ended January 31, 2021.
In addition, during today's call, we will discuss non-GAAP financial measures. These non-GAAP financial measures are in addition to and not a substitute for, or superior to measures of financial performance prepared in accordance with GAAP. Reconciliation between GAAP and non-GAAP financial measures and a discussion of the limitations of using non-GAAP measures versus their closest GAAP equivalents are available in our earnings release, which is posted on our Investor Relations web page@investors.ossama.com. And with that, I'd like to turn the call over to Dustin.
Thanks, Catherine, and thank you to everyone for joining us today for our Q1 fiscal Year 2022 earnings call. We had a remarkable first quarter and continue to see the business accelerate across revenues, paying customers and customer expansions. Revenues grew 61% year-over-year, with growth accelerating for the second quarter in a row. We added over 7,000 net new paying customers in Q1, up from 4,000 added in the previous quarter. And growth in the number of paying customers accelerated for the third quarter in a row to 30% year-over-year. Also, dollar-based net retention rates continue to be strong. For customers overall, it was over 115% for customers spending $5,000 and over, it was 123%. And for customers spending $50,000 or more, it was over 140%. Based on our outlook for the rest of the year, we're raising full year guidance by over 8% to $336 million to $340 million, representing a 48% to 50% year-over-year growth rate. This is based on several things.
First and foremost, we continue to see momentum in enterprise. As the flywheel effect of Asana's work graft auto model gains traction, we're closing larger deals and expanding in organizations. The number of customers spending $50,000 and over grew 92% year-over-year. We're clearly seeing more momentum in the market, and our investments in our product strategy are paying off. Second, we're seeing a record volume of interest at the top of the funnel, and the increasing demand is geographically broad-based, indicating that we're solving universal probe. And third, both conversion rates and customer adoption metrics are going up. We're seeing customer satisfaction rates, NPS scores and retention rates at or better than pre pandemic levels. This is translating into continued strong net new paying customer growth and strong seat expansion, affirmation that Asana is delivering the features and capabilities that users and organizations want.
While the pandemic may have heightened the awareness of how difficult it is to achieve clarity at work, the problems themselves are not new. Even before the pandemic, 1.25 billion global knowledge workers largely relied on outdated tools, e-mail, spreadsheets and status meetings to get a clarity on who is doing what, by when. According to our annual survey called the name of work, 60% of Knowledge Workers time is spent on work about work rather than the work itself. Over the last year, people have expanded more effort to have the same or even less impact. The average person is working later each day, 26% are still missing deadlines and 7 out of 10 people experienced burnout last year. Asana provides a more productive and sustainable way to work. Going forward, there will be a spectrum types of environments from fully remote to fully back office and in many cases, a hybrid of both. Weather teams are working home or in an offices coordinating work across departments and geographies, clarity on who is doing what, by when is essential. This persistent need for clarity will be a durable secular driver for our business.
For those of you who may be new to Asana, we're accelerating our growth and expansion with the Assonora, our key differentiator. Like the social graph, my co-founder, J r&I worked on, the Assonora is a flexible data model, powering asana. The work craft as a fully connected up-to-date map of the work in an organization. It enables Asana to provide clarity at every level of an organization, regardless of size, structure and complexity. Customers like Japan airlines, Sky, Under Armour and thousands of others use Usana today to get products to market faster, budget resources better and have a bird's eye view of the business. We are the solution that can provide clarity for the individuals, teams and executives based on a shared source of truth enabled by our proprietary data model, the sonar graph. First, for executives, we provide or wide visibility and alignment with goals and portfolios.
Just this week, we announced universal reporting, which gives leaders real-time visibility into work across their organizations. This real-time graphical dashboarding capability is built directly on top of our Asana work rash. Unlike other reporting tools, the Warcraft data model enables company and team leaders to create reports by selecting particular projects, teams or portfolios across their entire organization and view their progress together in a single chart, not just across individual projects. Executives used to have to wait for their teams to manually prepare quarterly reviews for this level of insight. Universal reporting makes that level of insight available instantly, dynamically and automatically. For example, an executive can create single charts that track product road maps within or across product lines, track budgets within teams or across departments or track efficiency and attainment within their area of responsibility or across an entire company objectives.
They can then add them to a shareable dashboard in a few clicks, making progress reporting easy and ensuring that important decisions are made with up-to-date data. Second, we provide a single source of truth to power work across teams. Universal reporting gives teams the progress and resourcing reports, they need to move quickly. We also continue to enhance our workflow automation capabilities, and we're aiming to launch a new workflow gallery by the end of the year, our version of an app store.
Lastly, we help individuals maximize their productivity. Next week, on Wednesday, June 9, we'll be hosting our Asana focus and flow Summit. We will be joined by some of the leading researchers on high performance, including Adam Grant, organizational psychologist and best-selling author, Dr. Sahara USAF, cognitive neuroscientists at UC Berkeley; and Dr. Michael Serve, a renowned psychologist on optimal performance for world-class athletes and Fortune 100 CEOs. We are unveiling a new suite of personal productivity features that help individuals prioritize their work, reduce distractions and improve focus. Some of the new features include video messaging to reduce meetings, an upgraded my task experience to enable more ways to prioritize and automate your work. A smart calendar assistant to create more time for focus and an Asana desktop app, one of the top requests from our community. We will be featuring demos of capabilities that are based on the unique benefits of the Asana air graft. So please join us for this event on June 9 from 10 a.m. to 11:00 a.m. Pacific time.
Our product road map this year is stronger than ever. We're investing aggressively in our product strategy and making great progress towards our vision. We continue to shift capabilities at a rapid pace this year, including the Asana partners introduced in Q1, which featured over 200 technology partners, including ServiceNow, Zendesk and Adobe and integrations. We launched Asana's channel partner network and expanded 4 new languages. In Q2, we launched Universal reporting, and we have a new suite of personal productivity features coming to market next Wednesday. We also have additional enterprise platform news in Q3, and we're on track to launch our entire leading take on workflows by the end of Q4. Before I hand it over to Chris, I want to conclude by highlighting that we continue to scale our company while evolving and developing our culture. We're expanding to 7 new languages this year for a total of 13 by the end of the year. We opened offices in Singapore and Paris, bringing us to 11 offices on 4 continents. And lastly, Asana has been named to Inc, magazine's annual list of the best workplaces for 2021 for the fourth year in a row. So as our company continues to scale rapidly, we also continue to focus on intentionally evolving a great culture, built around ensuring everyone has real-time clarity about what's expected of them and how their work fits into our higher level goals.
As the company grows on top of the strong foundation, we get ever better and faster at delivering value for our customers. And now I'll hand it off to Chris.
Thanks, Dustin. Asana had a great first quarter to start off the year. We had another quarter of accelerating revenue growth, with revenues growing 61% year-over-year. We are firing on all cylinders from the top of the funnel to large enterprise expansions. Some highlights from this quarter's business performance include the following: first, we accelerated new customer growth, adding over 7,000 net new customers this quarter and passing the 100,000 paying customer milestone.
Top-of-funnel performance continues to be strong globally. Second, we're seeing strong expansion within our existing customer base, particularly with our larger customers. The net retention rate for customers spending $50,000 or more with us annually was again over 140%. Third, as Dustin mentioned, we're seeing our investments paying off with growing enterprise momentum. The number of our customers spending $50,000 or more annually grew 92% to 485 customers. While the numbers speak for themselves, our customer adoption trends held the story best. Our largest customer deployment expanded to 50,000 seats this quarter. This highlights the scalability of the product and shows our value proposition is resonating with some of the biggest enterprises in the world. It's a credit to our work graft data model, which enables our vision and is a core competitive differentiator. Customers are realizing the benefits, especially our largest customers who have cross-functional teams with complex workflows. We saw traction in Q1 around the world and across a range of industries. We continue to see significant expansions within our current customer base.
Here are just a couple more highlights. In Q1, Vice Media Group, the world's largest independent youth media company, upgraded its organization to our enterprise solution and added hundreds of new seats. They needed to improve visibility into work happening across the company and centralize it in one place to eliminate silos between departments and teams that are spread across the world. Now teams from marketing to video production to advertising operations will be using Asana to manage their work and track their strategic goals. With everything in one place, teams can now see how their individual work aligned with department wide timelines. Additionally, leadership will have real-time reporting on progress in blockers to make informed business decisions. Due clinical research Institute and the center for health equity research at the University of North Carolina at Chapel Hill, selected Asana solution to manage cross-functional workflows at scale for a large federally funded COVID-19 program targeting underserved populations. Asana portfolios will help them monitor the program and provide reporting to the sponsor. As we look towards the rest of the year and beyond, I'm very excited. We continue to focus our business on 3 major growth drivers: acquiring new customers, existing customer expansion and enterprise momentum.
First, in new customer acquisition. We're continuing to expand our customer reach to make Asana accessible to a significantly larger portion of the world's teams by executing on one of our largest new market expansion initiatives to date. We've already made Asana available in 4 new languages this year, traditional Chinese, Russian, Dutch and Polish, with 3 more on the way. We also launched our channel partner network to expand our reach. Second, we are focused on customer expansion. We continue to see a large and growing expansion opportunity in our existing base of now over 100,000 paying customers.
I'm particularly excited about our new product launches this quarter, including the personal productivity suites we're launching at the focus and flow Summit next week and our recently announced new universal reporting capabilities. Our third major growth driver is enterprise. Not only are we seeing momentum in enterprises broadly, we are seeing rapid adoption and expansion of our product in some of the world's most valuable company. The business imperative for real-time clarity and alignment across teams and organizations is accelerating. Our enterprise demand is building, and we're seeing organizations across industries choosing asano. Examples include leaders in financial services, manufacturing, media and entertainment, technology and retail in our most recent quarter. We're scaling our enterprise sales organization, growing our sales team as fast as we can to service this growing demand. We're also continuing to invest significantly in our enterprise platform and capabilities. Asana is uniquely suited to scale as a trusted partner and provider of real-time clarity alignment for large enterprises. With that, I'll now turn it over to Tim to go through our financial results.
Thanks, Chris, and thank you, everyone, for joining us today. We are very excited to report another great quarter with strong results across the board. Q1 revenue growth accelerated from the last quarter to $76.7 million, up 61% year-over-year. We added over 7,000 net new paying customers and now have over 100,000 at the end of Q1. This represents a 30% year-over-year increase and our third consecutive quarter of accelerating customer growth. We have 11,272 customers spending $5,000 or more on an annualized basis, up 53% year-over-year. And growth in our larger customers is even stronger. We have 485 customers spending $50,000 or more on an annualized basis, which accelerated this quarter to 92% year-over-year.
As a reminder, we define customers spending $5,000 or more and $50,000 or more based on annualized GAAP revenue in a given quarter. Revenue from customers spending $5,000 or more represented 64% of our revenue in Q1 compared to 56% in the year ago quarter. This part of our business grew 82% year-over-year. Our overall dollar-based net retention rate was over 115%. As a reminder, our dollar-based net retention rate is a trailing 4-quarter average calculation. Among customers spending $5,000 or more, our dollar-based net retention rate was 123% and among customers spending $50,000 or more, our dollar-based net retention rate was again over 140%. This further demonstrates our success with our land and expand strategy and how Asana is resonating, particularly with our largest customers.
Before turning to expense items and profitability, I would like to point out that I will be discussing non-GAAP results in the balance of my remarks. Gross margins came in at 89.8%, up from 87.1% in the year ago quarter. Research and development was $30.5 million or 40% of revenue as we continue to invest heavily to fuel innovation at a high velocity. Sales and marketing was $52.5 million or 68% of revenue, reflecting the investments in both our self-serve and direct sales motion. G&A was $19.3 million or 25% of revenue. Operating loss was $33.3 million, and operating loss margin was 43%. Net loss was $33.8 million, and our loss per share was $0.21.
Moving on to the balance sheet and cash flow. Cash and marketable securities, including long-term investments at the end of Q1 were approximately $398 million. Our free cash flow is defined as net cash from operating activities, less cash used in property and equipment and capitalized software costs, excluding nonrecurring items such as our direct listing fees and expenses and the build-out of our San Francisco office. In Q1, free cash flow was negative $7.7 million. We are very proud of our achievements and the business momentum.
Now moving to our Q2 and fiscal year 2022 outlook. For Q2 fiscal 2022, we expect revenues of $81 million to $83 million, representing growth rates of 56% to 60% year-over-year. We expect non-GAAP loss from operations of $44 million to $42 million, and we expect loss per share of $0.27 to $0.26, assuming basic and diluted weighted average shares outstanding of approximately 163 million shares.
Now looking up to the full fiscal year 2022, we are raising our previous guidance and now expect revenue to be $336 million to $340 million, representing a growth rate of 48% to 50% year-over-year. Given the large opportunity ahead, we will continue to invest for growth to maintain our leadership position. We expect full year non-GAAP operating margins to improve slightly from fiscal year 2021. Longer term, we believe that we can execute on our growth strategy and that our best-in-class gross margins and strong unit economics will provide the leverage and flexibility to invest into the enormous market opportunity. We believe this investment will provide durable and sustainable growth as we pursue this large market opportunity with the best-in-class product. Operator, let's open the lineup for questions.
[Operator Instructions]. Your first question comes from the line of Brent Bracelin from Piper standard.
I wanted to go back to kind of this re-acceleration in revenue growth above 61%. It's the highest we've seen in a year. It looks like it was strong across both new customers as well as expands with a record number of net new 50,000 adds. What is resonating most with clients? Why now? And are you seeing any sort of material shifts in the partner channel, tied to teams or Slack or Atlassian? Just love to get a little more color on what's driving this reacceleration fix?
Yes. Well, I really point you at the fact that we saw strength across the board. So there's not really any one factor that's driving the growth. The three big drivers. So first of all, the enterprise momentum, which you mentioned. So we saw a 92% growth with the customers spending 50,000 and over. We're also really excited about. Our largest deployment is now 50,000 active users. So a lot of momentum there, and Chris will probably add some color after me on that front. And then additionally, really strong top-of-funnel demand, and we're seeing that across all regions. Variety of geographies and industries and scale of company. And that helped us achieve the new milestones of over 100,000 paying customers and 1.5 million paid users. And then we're also seeing funnel metrics improving. So we definitely saw a dip in adoption and retention rates during the pandemic, but now we're seeing levels that are even higher than before COVID started. So all of those are really contributing to the reacceleration. And because of that, we feel more confident that the -- there will be sort of durable growth drivers for us because it's not just a single fact that's driving the acceleration.
Yes. And this is Chris. I guess I would just add a couple of things because I think you had a question there about channel and maybe the competitive mix. As Dustin said, we're seeing strong growth across acquiring new customers, expansion in our base, and particularly around momentum and enterprise. On the partner channel side, we continue to see growth and momentum with our 200-plus technology partners. And there, we're focusing our efforts on the needs of our enterprise customers, in particular. Some of those key partners are Slack, Google, Microsoft, Salesforce, Zoom, Adobe and Jira. We just announced in recently a new partnership with ServiceNow. And on the channel side, our channel partner program continues to grow quickly, and we're seeing particular traction with our enterprise-focused channel partners.
I'd note that channel is an important and strategic growing part of our business, but it's not really a material part of our business yet. And then I think you also asked about competitive mix, and we're not really seeing anything new there. By and large, the market is greenfield and wide open.
Our primary competitor remains the status quo. And when we do compete, we don't see a mix change in mix or anyone in particular. Great to see the mine of the business.
Your next question comes from the line of Brent Thill from Jefferies.
On the enterprise business, I'm curious, Duston and team, if you could maybe just dive a little deeper into what you're seeing some pretty impressive metrics as you're moving upstream. What's kind of surprising you there? Any kind of key metrics that you would highlight that is showcasing this ongoing success upstream?
Thanks, Brent. It's Chris. So yes, I mean, the business imperative for real-time clarity and alignment across teams and enterprise organizations is accelerating. We saw the numbers. We mentioned the number of customers spending more than $50,000 with us annually, growing 92% year-on-year. And exceeding that revenues from customer spending $5,000 annually accelerated to 82%. And that cohort was 64% of Q1 revenues, so up from 56% in the same quarter a year before. Our enterprise demand is building, and we're seeing it build across industries, regions and functions. We're also seeing rapid adoption and expansion of the product in some of the world's most valuable companies. Our largest customer is now 50,000 seats. And maybe to give you some more color, I could just give you a couple more examples than I gave in my prepared remarks.
Let's see -- one of the world's leading media properties chose our enterprise solution for its entire company, a couple of thousand users to manage 100-plus workflows and projects a quarter and provide leadership with visibility into the work happening across the company. Another example of an enterprise deal is a large bank in EMEA, who's undergoing digital transformation initiative and chose Sonatrach is okay or its objectives and key results and connect that with the associated work happening in the organization.
So yes, so the enterprise -- I'd say, we believe asana is differentiated and uniquely suited to scale as a trusted partner and provider of clarity for large orgs, and we're seeing demand driving.
And just to answer the surprise part of it, I think mostly this is going according to plan, and we're seeing enterprises adopt because of our differentiated product strategy and the ability to be a superior solution for cross team work and the scale of the needs of large organizations. The part that's surprising is just quite how quickly it's going. And in particular, with some of these larger deployments, the one that is now 50,000 active seats. It's just been growing very, very quickly.
And there are a couple of others, not quite at that scale, but still very large that have similar growth patterns. So we're just seeing a lot of enthusiasm and organic distribution within our existing customers that's helping us grow the deployments really quickly.
Tim, just a quick follow-up. You saw a 10-point margin improvement, but you're guiding to slight margin improvement for the year. Is seeing that, hey, you're doing so well? Why take your foot off the gas and expense. We're just going to keep on it given the reacceleration. Is that the overall theme? Or can you walk through that at?
That's exactly it. Yes, Brent, this is Tim. Yes, that's exactly it. I think we believe there's just a huge market opportunity that we're growing extremely fast, and we want to continue to grow and capture and continue to be the leader in this space.
Your next question comes from the line of Steve Enders from KeyBanc Capital Market.
Great. Pretty impressive billings growth and net new adds on the 50,000 customer line. But just want to get a better sense of what you think is resonating in the market. Is the prospect of distributed and hybrid work leading to more opportunities coming up? Or are there levers that you're pulling on and the top-of-funnel conversion rates that you think is helping drive that?
Well, I would say that remote work and the pandemic in general have really just tighten the awareness of the problems of the pain of trying to get clarity about who's doing what I win with your team, but the problems themselves aren't new. And I think that if you think about the addressable market of about 1.25 billion workers globally, the vast, vast majority of them are still using that status quo, long e-mail threads and shared spreadsheets and status update meetings. And the moving to remote work just made it this really clear how poorly those solutions were serving them. And so I think that, that helps drive some awareness and sort of urgency to adopt Asana, but the longer-term pains and the trends really go well beyond remote work. So post pandemic, we know that a lot of customers are going to continue to work with having fully remote teams, some that are going to come back into the office. And we're going to see a variety of hybrid versions with -- that represent the spectrum in between. In any of those situations, Asana is a critical need for helping you drive clarity at work.
Okay. Great. Great to hear. I think it's been about a year now since you announced OKR functionality. But I guess, how have you kind of seen that trend so far within your customers within the first share release? And how does some of the new universal reporting functionality that you're releasing kind of augment the broad-based opportunity there?
Yes. This is Chris. I'll start. So yes, we've been building out this -- against this differentiated vision for the pyramid of clarity, right, leveraging the work graph and the differentiation of our data model to provide clarity at the individual at the team and at the enterprise level. And as you mentioned, goals last year, I think last summer was another set of functionality at sort of connecting that executive and strategy level with work execution.
We've seen real strong adoption. It's airlining, but we've seen really strong adoption. I mentioned a couple of examples, customer examples in the remarks where we saw -- where large customers are starting to do that. I'll give you another one, an innovative mobile phone carrier owned empowered by one of the world's leading telcos went wall with our enterprise solution. This in Q1 as well to enable worksets truth and provide transparency in connection into how their actual work is tracking against their company goals.
So we're seeing real strong demand, and it's not really just about that goals functionality. It's buy-in and the business imperative around driving clarity from the top of companies down to the actual work.
And I'll speak to universal reporting. So we just launched this 2 days ago. We're really excited by it. And it's really building on -- we had launched project dashboards a few quarters ago, but this is a little different because it allows you to report across multiple projects at once or even entire teams or departments. And we really focused on the functionality that would best showcase the power of the work craft and being able to aggregate that data in very flexible ways. And we expect that -- really exciting to see how customers use it. We've only had it for a little while internally as well. But the place where it clearly appeals most is the individuals in the organization that are working sort of above the project level where they're managing a portfolio or a group of programs, and this gives them powerful reporting capabilities across their entire purview. So that we're starting there, and this is just the V1 for us. We're going to keep building on this functionality, and we think as we make it more powerful and integrate it with other layers in the work graph, it will start to appeal to even more senior people in the organization all the way up to the C-suite.
Your next question comes from the line of [indiscernible].
Given the strong top of the funnel activity that you're seeing, can you maybe give us a sense of the type of incremental leverage do you think you can get from all the asana partners and channel initiatives that you're implementing?
Yes. I think Chris mentioned this a little bit earlier on the call. I think we're continuing to build out both our partner ecosystem and our channel ecosystem. We have quite a number of technical integrations already into different products. But we view both channels and partner opportunities has really kind of upside to the business right now because there is still a small part of our revenue base.
And I would just maybe rehighlight the greenfield opportunity. So there's still -- the vast majority of teams in the world aren't using anything in the category. We're able to reach some of those types of customers with performance marketing. But depending on the industry or scale or region channels will be -- the other channels will be more appropriate and successful in reaching them in. So it's really just about giving us reach into every part of the market.
Yes. And this is Chris. I'd add one thing because I think your question got to the connection between top of funnel and channel, which is ultimately about coverage in the market. And as we mentioned, we continue to expand our customer reach to make it accessible to a larger portion of the world's teams, right, by executing on this additional languages. We shipped 4 already this year, 3 more coming, Italian crean and Swedish, and we're investing in our channel partner network to expand our reach in those markets and well. And so as we launch those new languages, they help us with reaching those new markets as the channel.
All right. And just following up on kind of the enterprise strength. Tim, can you give us maybe an update on the success you're seeing with hiring and what the plans are for the rest of this year from a sales perspective?
Yes. I would say we're -- we have aggressive goals, and we are hiring pretty aggressively. And I think we're happy with where we are. We try to front-load most of our hirings, but I would tell you that a number of folks that we hired will start this quarter in Q2. So we're building capacity for the large opportunity in front of us.
Your next question comes from the line of Mark Murphy from JPMorgan.
Tim, I'm wondering if you see potential for that net dollar retention to improve above this 115% plus level as the economy reopens. Just based on your commentary, it sounds like you might anniversary past some of the pandemic period churn. And then perhaps you'd have SMBs getting healthier and employment picking up and expansion rates improving?
Yes. I would point to two things. I would say, one, because of the calculation, it's a lagging our NRR calculation is a lag indicator. So once we lap, I would say, Q2, Q3, we expect our NRR to pick back up to pre-pandemic levels. And then the other thing I would say is what we're seeing kind of in the cohorts and the customers that we've been acquiring that their adoption behavior is stronger than the kind of the pre COVID one. So this whole acceleration in terms of customers needing clarity, needing a work management product to do their work. So we think all those things will help bolster the NRR on a go-forward basis.
Okay. And just as a quick follow-up, Dustin, I believe you mentioned a win that was federally funded relating to COVID-19. I was wondering if you could just remind us how you are approaching that U.S. Federal government business, are you in the FedRAMP process to try to target some of the larger agencies directly or perhaps just more -- a little more focused on private industry?
Yes. So to just replay that. So the customers do clinical research. We're really proud of this deployment because of what they're doing. So they're the ones that are federally funded, but their research Institute, and they're running a large program and using Asana to manage cross-functional work in reaching underserved populations. So it's not really a government entity in that example. I do think that, that's in our future, but maybe a little further out.
Your next question comes from the line of Alex Zukin from Wolf Research.
So maybe first to Tim on the -- it does feel like there's kind of been a change on these wall-to-wall deals that you started seeing -- you saw a couple of the last quarter, you're seeing more of them this quarter. I want to talk about just what is the AHA moment in your customers that kind of makes those wall-to-wall deals possible?
And then with respect to the pipeline, how would you kind of categorize and classify it? Is it your sales teams have gotten better at selling the awareness of the category has been increased because of COVID, the competitive differentiation is better understood, just qualify it a bit for us in terms of what's going on there?
Okay. So I'm going to make sure I answer your question. So the first part was like the transition to wall-to-wall and how that's going. Yes, I mean it's all a natural part of the customer journey over time, right? So we tend to -- with our self-serve business, seed organically in companies of all sizes. From there, our sales team engages in lands and expands. And from there, we tend to go wall to wall. And I would say that the beauty, the value and beauty of the data model and work graft and that map it creates is, the more users that deploy, the more value customers get and the more power they see from the platform. So we tend to land in a critical workflow spread cross-functionally is there, maybe to a whole department or across a couple of departments and then go all the while from there.
And then in terms of where we are on that journey, it's just also a part of that growing up in companies. And again, we are 3%, 4% penetrated in our paying customer base. So there is so much expansion opportunity in front of us. And the wall-to-wall maturity, I would think of it as we're starting to see a lot of that midsized companies and maybe departments in large-sized companies. And we continue to expect that to grow intentionally as our customers grow and our businesses grow.
And I think the second question was around like the mix of like what's going so well here. I can say like across the funnel, we're seeing record volumes of interest, top of funnel. And our free to pay conversion rate is at an all-time high. Conversion rates, pipeline, ACV, customer adoption metrics are going up. Churn rate, customer sat and NPS scores are at or better than pre-pandemic level. So it really is -- all times arising. It really is sort of growing across the board. And then in terms of the sales team, yes, we're growing the sales team aggressively to ensure global coverage to take advantage of that demand.
And if I may add on to that as well. In terms of the AHA moment, what we hear play back from customers is the 3 differentiators. So first, Asana is easy to adopt, and it's designed to maximize personal productivity. And so in practice, that means it's easy to deploy. And if they sort of give the green light to their teams or allow teams to self-serve, then we often see that sort of organic viral adoption. The second is Asana is the best platform for cross teamwork. And so when we do end up sort of in consolidation conversations, we're often the favored choice by those cross-functional teams or just by the most teams because we're able to feel all those different constituents and a lot of them work really well together. And then the third is we're the platform that connects goals and strategy to the execution and underlying work. So that helps provide clarity for everyone, but it's also creating these powerful overviews for the senior leaders and executives that are going to be the decision makers. And so when they get a chance to experience that power, they want more of it and they want it in more of their organization.
Understood. And then maybe just one more, Dustin, for you. The innovation engine looks to be on overdrive, the amount of products you're announcing from the news lead productivity tools, the new video messaging, automation of work capabilities is a smart calendar. It's a lot of new product. What I wanted to ask you, what's your approach or your thought process going forward in terms of organic versus inorganic product innovation for the company as you try to continue to scale up? And then which of these new capabilities or functionalities or features? Would you say that -- I'm not that you're most excited about because I don't want to pick from all your children, but it could be most impactful from an upsell perspective into your customer base?
Yes. The first question, a couple of ways of answering that. So one, it's really important to us to have a single holistic product experience. I think sometimes the feature sets that Asana is advancing actually presents as a suite of sort of unrelated products that integrate. And we think we can deliver a much better customer experience by having them be all part of a single product. So that means we have a pretty strong bias towards what I think you described as organic product innovation, so building in-house. That said, we often have great opportunities to partner with other organizations. So the video messaging capability that you mentioned is basically a white label technology. So somebody else actually built the video part of it, and we're just integrating it into our UI. The calendar integration, we're talking about next week is also of that nature, and we're enabling more partners to have more powerful experiences within our products, allowing them to customize the UI and build it to be -- be a really great experience.
So I think that's the way we get more of the inorganic leverage that you mentioned. Yes. You asked about what's most exciting in terms of additional leverage for the business. Yes, it's hard to choose my children. But I think the ones that will drive the most, especially in the enterprise part of the business. So in Q3, we have a set of new announcements around our enterprise platform. And then in Q4, we're unveiling the workflow Galleries for businesses. And that's sort of like an app store, but it's for team workflows. And a lot of our product investment this year is really going towards that particular launch, and we think that it's going to do a lot to help with driving adoption within our existing customers as well as enticing new customers to the platform because of better support for the use cases.
Your next question comes from the line of Stan Slaski from Morgan Stanley.
This is Melissa Dunn on for Stan. The first one I wanted to ask was going back to the question on your net retention rate. So hoping to put a bit of a finer point on the trends and expansion that you saw in the quarter. And curious if the reason that the momentum seen in the quarter didn't necessarily translate to that 115% net retention rate was purely just the 12-month nature of that calculation? Or is there a dynamic where maybe the net retention or the expansion lags the new business momentum in any way?
Yes. It's a combination of both, Melissa. One, it's the calculation. And then the second is some of the larger expansion that we talked about or highlighted on the call, they generally happen towards the end of the quarter. So you don't see the same effect over that short period within the quarter. So we would essentially pick up that benefit kind of in subsequent quarter.
Okay. That makes sense. And a quick clarification on your commentary around the more positive adoption trends that you've been seeing. I think for the 2020 more recent cohort of customers, were you referencing greater land or greater expands when you talked about the better adoption?
Yes. It's really both. We're really seeing strength across our entire funnel. So we talked about topic demand growth. We're seeing customers in their first 30 and 100 days adopting more successfully. And then that always translates to -- they continue to adopt and expand more successfully later in the life cycle as well as retain better. So it's really that complete picture. Okay. That's really helpful. And congrats on the quarter.
Your next question comes from the line of Andrew Dasari from Berenberg.
I had one on the channel partner program that was recently launched. Just curious to know if maybe you can elaborate a bit in terms of what partners exactly do they consist of? What's the international breadth that they have? And I have a follow-up on that.
Yes. So this is Chris. So as we mentioned and also mentioned in the last call when we sort of more formally launched the channel partner network. It's something we've been building for 2 years and really put the more strategic focus beyond at the beginning of this year. As the channel network is now across 75 countries. We're beginning to see particular traction from an enterprise-focused channel partner perspective. And then I think from a geographic mix perspective, we tend to focus coverage, I guess, in 2 ways. One is in coverage in new markets or markets that we are moving into. And our geographic mix and focus is very targeted. So in Europe, we have a hub in Dublin, field offices in London, Munich and Paris, focusing specifically on those markets and moving -- growing up from there over time.
In Asia, we have hubs in Japan and Sydney and now a field office in Singapore that's growing quickly focused in particular in those markets and growing out from there. And the channel partners tend to either cover new markets, like where some of the new language we talked about where we don't yet have reps and/or augment our services and support and selling in existing markets, maybe in particular segments where we need incremental coverage and those kinds of things.
And just in terms of that expansion, should we expect customer acquisitions to cost to rise? I know that one of your peers recently released a financial set of financials that included some referral fees. Should we expect something similar from Asana?
Not in the short term. I think like we said, it's still early stages right now for us.
Our last question comes from the line of Pat Walravens from JMP Securities.
Great. Dustin, can I ask you with so many things going right here. What are your top 3 strategic imperatives for this year, not for all time, but for this year.
Yes, absolutely. It's a great question. So the first is really delivering the product, the differentiated product vision to customers. So that's the combination of the Universal reporting launch. This week, the focus on flow set of personal productivity features next week. And then, again, that the enterprise platform news in Q3 and the workflow gallery in Q4, that whole package of things, I think, has got to be a strategic imperative number one. And then the second is really doing everything we can to better serve enterprise customers.
So we've seen a lot of strength there. And that means a lot of applications of the product road map, including, again, that Q3 launch, but also investing in scaling our sales and customer success teams, and investing in our partner ecosystem. And a lot of that, too, is a focus on global expansion. So we mentioned that we're translating Asana into a total of 13 languages this year. We also opened up the Paris and Singapore offices. That's all part of helping us get that more global reach. And then the third is really about hiring in the team, and it sort of relates to the other 2, of course. But especially scaling sales and scaling the R&D work and making sure that we're able to thoughtfully evolve and iterate our culture to deal with a larger headcount as well. So really, it's delivering the product, helping reach customers and especially larger customers with the product and then delivering on our internal execution and scaling the team.
There are no further questions at this time. I turn the call back over to Catherine.
Great. Thank you, everyone, for joining us today. We really appreciate your time. And of course, as always, if you have any follow-up questions, you can reach out and call me and the team, and we look forward to seeing you on the road this summer. Thank you.
This concludes today's conference call. Thank you for participating. You may now disconnect.