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Chipotle Mexican Grill Inc
NYSE:CMG

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Chipotle Mexican Grill Inc Logo
Chipotle Mexican Grill Inc
NYSE:CMG
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Price: 3 186.97 USD 2.41% Market Closed
Updated: Apr 29, 2024

Earnings Call Analysis

Q3-2023 Analysis
Chipotle Mexican Grill Inc

Chipotle's Strong Performance and Growth Plans

Chipotle's third quarter showed robust performance with sales increasing by over 11% year-over-year, reaching $2.5 billion. Comparable sales (comps) were up by 5%, and transaction growth exceeded 4%. Adjusted earnings per share hit $11.36, marking a 19% growth from the previous year. Comps guidance remains in the mid to high single digits, inclusive of a recent 3% price hike. The company plans considerable expansion, with up to 315 new restaurants slated for 2024, at least 80% featuring a Chipotlane. Despite some operational challenges due to delays, they aim to approach a 10% new restaurant opening rate by 2025.

Sales Growth and Restaurant Performance

The company's sales in the third quarter saw an impressive 11% year-over-year growth, reaching $2.5 billion. This rise is attributed to a 5% growth in comparable sales with transaction growth exceeding 4%. The restaurant margin improved by approximately 100 basis points compared to the previous year, sitting at 26.3% for the quarter. This contributed to a robust growth in earnings per share (EPS), adjusted for unusual items, which stood at $11.36, marking a year-over-year growth of 19%.

Future Sales Outlook

Looking ahead, the company forecasts comparable sales (known as comps) to be in the mid to high single digits. This includes the impact of a recent price increase of approximately 3%. However, these projections do not account for any adjustments due to loyalty program point expiries that may affect comps either positively or negatively.

Cost Management

The cost of sales for the quarter was 29.7%, a slight decrease from last year, although this was nearly offset by inflation in several food costs. The company expects the cost of sales to round to about 30% for the fourth quarter. Labor costs also saw a small decrease to 24.9% due to sales leverage, which was mostly offset by wage inflation. For the upcoming quarter, labor costs are anticipated to rise to the mid 25% range. Marketing costs will increase to the mid 3% range, with the full year coming in just below 3%, while other operating costs are expected to be in the low 15% range. The company projects their underlying general and administrative expenses to be around $125 million in the fourth quarter, with a slight growth expected thereafter.

Tax Rate and Share Repurchase

The effective tax rate for the third quarter was favorable at 24.2%, helped by larger-than-expected tax credits. Going forward, the estimated effective tax rate is projected to be between 25% to 27%. In terms of capital allocation, the company repurchased $226 million of its own stock and ended the quarter with $368 million remaining under its share authorization program.

Expansion and New Openings

The company continues to expand its footprint with the opening of 62 new restaurants in the third quarter, the majority of which included a 'Chipotlane'. The company is on track to open between 255 to 285 new restaurants this year and plans to open between 285 and 315 new restaurants in 2024, with at least 80% including a Chipotlane. Additionally, there were hints that new restaurant openings could approach 10% by 2025.

Transaction Momentum and Consumer Appeal

Even in the face of economic pressures such as inflation and high interest rates, the company has been able to maintain strong transaction numbers. This success spans across all income levels, including lower-income customers, highlighting the strength of the brand's value proposition and its resilience in a challenging market.

Margin Goals and Commodity Cost Effects

The company is close to achieving an average unit volume (AUV) of $3 million per restaurant and is just shy of the 27% margin benchmark, with year-to-date margins at 26.5% and third-quarter margins at 26.3%. The fourth quarter tends to bring lower margins, but the company is hopeful that easing commodity costs or a potential cooldown in labor inflation next year may offer a path to reaching the 27% margin goal without further menu pricing actions.

Earnings Call Transcript

Earnings Call Transcript
2023-Q3

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Operator

Good day, and welcome to the Chipotle Mexican Grill Third Quarter 2023 Results Conference Call. [Operator Instructions] Please note this event is being recorded.

I would now like to turn the conference over to Cindy Olsen, Head of Investor Relations and Strategy. Please go ahead.

C
Cynthia Olsen
executive

Hello, everyone, and welcome to our third quarter fiscal 2023 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our Investor Relations website at ir.chipotle.com.

I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements. These statements are based on management's current business and market expectations, and our actual results could differ materially from those projected in the forward-looking statements.

Please see the risk factors contained in our annual report on Form 10-K and in our Form 10-Qs for a discussion of risks that may cause our actual results to vary from these forward-looking statements.

Our discussion today will include non-GAAP financial measures. A reconciliation to GAAP measures can be found via the link included on the Presentation page within the Investor Relations section of our website. We will start today's call with prepared remarks from Brian Niccol, Chairman and Chief Executive Officer; and Jack Hartung, Chief Financial and Administrative Officer, after which we will take your questions. Our entire executive leadership team is available during the Q&A session.

And with that, I'll turn the call over to Brian.

Brian Niccol
executive

Thanks, Cindy, and good afternoon, everyone. Our focus on exceptional food and exceptional people continues to drive strong results, including positive transaction trends that accelerated throughout the quarter.

For the quarter, sales grew over 11% to reach $2.5 billion driven by a 5% comp. Digital sales represent 5% comp. Digital sales represented 37% of sales, restaurant-level margin was 26.3%, an increase of 100 basis points year-over-year. Adjusted diluted EPS was $11.36, representing 19% growth over last year and we opened 62 new restaurants, including 54 Chipotlanes.

Trends remained strong in October, and we anticipate comps in the mid to high which includes our recent pricing action. Before updating on our strategic priorities, I'm thrilled to share that Laura Fuentes has joined our Board of Directors. Laura is Executive Vice President and Chief Human Resources Officer of Hilton Worldwide with extensive experience in global hospitality and people leadership, and will be pivotal in helping Chipotle delivery against our 5 key strategies that position us to win today while we grow our future.

These include running successful restaurants with a people accountable culture that provides great food with integrity while delivering exceptional in-restaurant and digital experiences, sustaining world-class people leadership by developing and retaining diverse talent at every level, making the brand visible, relevant and loved to improve overall guest engagement, amplifying technology and innovation to drive growth and productivity at our restaurants and support centers and expanding access and convenience by accelerating new restaurant openings and laying the foundation for international expansion.

Beginning with running successful restaurants with a people accountable culture. It was exactly a year ago that we made a big effort internally to get back to Chipotle's standard of excellence, and I'm proud of the progress our restaurant teams have made over the course of the year. This includes staffing and turnover that are back to or better than pre-pandemic levels. Restaurants that are prepped and ready, resulting in fewer outages, improvements in on-time and accuracy on the digital makeline and continued progress on throughput. Our focus on ops is strengthening a core piece of our value proposition, which is customized, delicious culinary served quickly with great hospitality.

As a result of improvements in operational execution, along with keeping our menu pricing accessible, our value proposition has never been stronger. This is certainly translating to great results with transaction comps positive all year and up over 4% in the third quarter.

While we are sitting on a strong foundation, we see an opportunity to be even better, particularly when it comes to throughput. We have 2 key initiatives that we recently rolled out that we believe will drive further improvement.

The first is adjusting the cadence of digital orders to better balance the deployment of labor, eliminating the need to pull a crew member from the front makeline to help the digital makeline during peak periods. And the second is a renewed focus on throughput training in our restaurants by bringing back a coaching tool that we had in place prior to the pandemic.

Feedback from our restaurant teams on these 2 initiatives has been very positive, and we are seeing that restaurants that have the right cadence of orders on the digital makeline and that are executing the 4 pillars of throughput are seeing an improvement of 4 to 5 entrees in their peak 15-minute period.

As I mentioned in the past, we hold our teams to a high standard because when they achieve it, they feel like they are part of a winning team with the ability to be rewarded through bonuses and growth within the organization.

For our crew members, throughput is a key performance factor in the crew member bonus plan. It is also a component of the bonus measure for general managers, field leaders, team directors and regional vice presidents. As we coach and make progress on throughput, they will enable more restaurants to achieve their quarterly bonus and importantly, will drive a better overall experience for our guests and our teams.

Speaking of our teams, we recently brought back our Behind the Foil campaign, which features our crew members, giving a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The fact is we don't have freezers in our restaurants and our teams begin preparing at 6 or 7:00 in the morning to be able to serve our delicious food by the time we open at 10:30. This includes grilling fajita veggies, and adobo chicken on the planchas, slicing and dicing onions, jalapenos and cilantro by hand, also hand-mashing avocados to make our signature guacamole and making our chips fresh every day.

This campaign is a great way to put a spotlight on our talented teams and their hard work to prepare our exceptional food.

One of our team directors that's featured in Behind the Foil started as a crew member and within 7 years, moved his way up to team director, managing a subregion of 49 restaurants at just 29 years old. His passion for the brand and helping to deliver an excellent customer experience has driven his success. In fact, he is one of the best-performing subregions across the company. He truly believes in Chipotle's purpose, and wants to position his team to be able to replicate the same opportunities that have been given to him. Our people are our greatest asset and developing future leaders is critical in delivering on our growth goals of reaching 7,000 restaurants longer term and surpassing 90% internal promotions. We will continue to find ways like our Behind the Foil campaign to celebrate our team's growth, hard work, success and passion for Chipotle. In addition to this campaign, our marketing team has done an outstanding job in finding authentic ways to make the brand more visible, more relevant and more loved. Last month, we brought back our fan favorite and highly requested carne asada as a limited time offer and the reception has surpassed our expectations. Carne asada is a delicious combination of responsibly raised premium cuts of steak, seasoned on the grill with a blend of signature spices that's finished with freshly squeezed lime and hand-chopped cilantro. We also introduced an entirely new way to try carne asada with the carne asada quesadilla and it's just truly delicious.

I'm really proud of the cross-functional effort it took to make sure we could bring back this popular LTO, which is especially impressive given that we estimate only about 5% of U.S. beef meats our Food with Integrity standards.

In sports, as college football season kicked off, we leveraged our Real Food for Real Athletes platform to partner with players and teams to showcase their inspiring journeys, their love for Chipotle and how our food can help them perform their best by providing proper nutrition.

We also leverage creative gaming integrations as a fun way to connect with some of our biggest fans. We brought back Chipotle IQ in August as a one-of-a-kind digital trivia game, testing the knowledge of Chipotle's real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history and community engagement. Shifting to amplifying technology, we're making progress on a couple of innovations that ultimately could help to improve the overall experience for our restaurant teams and our guests. The first is our automated digital makeline, which we recently installed at our cultivate center to test and learn on.

Through our partnership with Hyphen, we've been testing Hyphen makeline, which fits into our existing digital makeline footprint and automatically makes bowls down below with the ability for our team to build tacos, burritos, kids meals and quesadillas on top.

There are many reasons why we are excited about automating the digital makeline, such as increased capacity and improved speed and accuracy, which could further help with the balance of labor between the front makeline and the digital makeline.

Additionally, Autocado, which cuts cores and scoops avocado is also at our Cultivate Center and our restaurant teams are providing feedback to be included in the next phase of the prototype. As we mentioned last quarter, Autocado could save time and eliminate a less favorable task, but still allow for one of their favorite parts of the job, which is to add in freshly chopped onions, jalapenos and cilantro, seasoned with some citrus and salt, and hand mashed or signature guac.

While we still have some iterations to make to Hyphen and Autocado before they're ready to be tested at a restaurant, I am excited about the progress the team is making, and we will continue to provide updates on the path through the stage-gate process.

Finally, moving to expanding access and convenience. We are on track to reach our guidance range of opening between 255 to 285 new restaurants this year, which will mark a record for the company. And we surpassed 700 Chipotlanes this quarter. As we look out to 2024, we anticipate opening between 285 to 315 new restaurants with at least 80% having a Chipotlane.

This month, we opened our first location in Calgary. This was the first entrance into a new market in Canada since we entered Vancouver in 2012, and it is clear there is strong demand for Chipotle with opening day sales hitting a new company record. The team in Canada has done an outstanding job with company-leading throughput on the front line and on time and accuracy on the digital makeline. AUV's margins and returns are on par with the U.S., and I remain very confident in Canada's long-term growth potential.

Outside of North America, we have outlined a plan for Europe to deliver economics that would support accelerated growth. This includes improving our operations by aligning our training tools, systems and culinary with our U.S. operations where it makes sense and is feasible as well as building brand awareness.

Similar to our strategy when we first entered new markets in the U.S., we are building brand awareness in Europe through more local initiatives like partnering with local universities, local sports teams and focusing on activities, which gets our food into the hands of potential guests. The good news is our restaurants are staffed stable and the talent we have coming through is exciting.

Finally, in the Middle East, we are collaborating with Alshaya Group across development, culinary, supply chain and food safety to support a successful opening of our restaurants next year in Kuwait and Dubai.

In closing, I remain really excited about all the growth ahead of us, both in the U.S. and internationally. I want to thank our restaurant and support center teams for all their hard work and dedication to Chipotle. Our results demonstrate that we have a winning team that sets high standards and delivers.

We have a lot of opportunity in front of us, and we will continue to push the boundaries of what is possible in terms of running great restaurants, with exceptional people, exceptional food and fast throughput. I'm more confident than ever that we have created the foundation to achieve our aggressive growth goals and further our purpose of cultivating a better world. With that, I'll turn it over to Jack.

John Hartung
executive

Thanks, Brian, and good afternoon, everyone. Sales in the third quarter grew over 11% year-over-year to reach $2.5 billion as comp sales grew 5% with over 4% transaction growth. Restaurant-level margin of 26.3% increased about 100 basis points compared to last year, and earnings per share adjusted for unusual items was $11.36, representing 19% year-over-year growth. The third quarter had $1 million in unusual expenses related to corporate restructuring. Looking ahead to Q4, based on the trends we've seen so far in the quarter, including mid-single-digit transaction comps, we anticipate comps in the mid- to high single-digit range, which includes our recent price increase of about 3%.

As reminder in the fourth quarter, we will reevaluate estimated loyalty breakage for points projected to expire, which may require a catch-up adjustment that could have a negative or positive impact on our comps, and that's not factored into our guidance. We continue to forecast full year comps in the mid- to high single-digit range. I'll now go through the key P&L line items, beginning with cost of sales. Cost of sales in the quarter were 29.7%, a decrease of about 10 basis points from last year. The benefit from last year's menu price increases was mostly offset by inflation across several food costs, most notably beef and queso. For Q4, we expect our cost of sales to be right around 30% as the benefit of the menu price increase we just took will be offset by the mix shift from Chicken al Pastor to carne asada as well as higher cheese and avocado prices.

Labor costs for the quarter were 24.9%, a decrease of about 20 basis points from last year. The benefit from sales leverage was mostly offset by wage inflation. And for Q4, we expect labor cost to be in the mid-25% range as the benefit of the menu price increase will be offset by continued labor inflation. And within our guidance, we anticipate a similar level of paid time off and other benefits that we experienced in the fourth quarter of last year. Other operating costs for the quarter were 14%, a decrease of about 50 basis points from last year. This decrease was primarily driven by sales leverage. Marketing and promo costs for the quarter were 2% and in Q4, we expect marketing costs to step up to the mid-3% range with the full year to come in just below 3%. In Q4, other operating costs are expected to be in the low 15% range.

G&A for the quarter was $159 million on a GAAP basis of $158 million on a non-GAAP basis, excluding $1 million related to corporate restructuring expenses. G&A also included $120 million in underlying G&A, $34 million related to noncash stock compensation. $3 million related to higher bonus accruals and payroll taxes on equity vesting and exercises and $1 million related to our upcoming All Managers' Conference, which is scheduled for Q1 of next year. For Q4, we expect our underlying G&A to be around $125 million and to grow slightly thereafter as we make investments in technology and people to support ongoing growth.

We anticipate stock comp will be around $33 million in Q4, although this amount could move up or down based on our actual performance.

We also expect to recognize about $3 million related to performance-based bonus accruals and payroll taxes and equity vesting exercises and $2 million related to our All Managers' Conference, bringing our anticipated total G&A in Q4 to around $163 million.

We anticipate the preopening expenses to be around $15 million in Q4 to the cadence of new restaurant openings. And as a reminder, about half of preopening expense is noncash preopening rent related to straight-line accounting rules.

Depreciation for the quarter was $79 million or 3.2% of sales and for Q4, we anticipate depreciation expense to step up by $4 million to $5 million due to a larger number of expected new restaurant openings.

Asset retirements was $7.2 million in the quarter and in Q4, we expect asset retirement to be around $8 million as we continue to focus on proactive equipment replacement as we prioritize the guest experience through great operations.

Our effective tax rate for Q3 was 24.2%, which benefited from higher-than-expected tax credits. We continue to estimate our underlying effective tax rate will be in the 25% to 27% range that may vary each quarter based on discrete items.

Our balance sheet remains strong as we ended the quarter with over $1.9 billion in cash, restricted cash and investments with no debt. During the third quarter, we repurchased $226 million of our stock at an average price of $1,914 more than 2.5x our Q2 purchases as we were optimistic as the market softened. At the end of the quarter, we had $368 million remaining under our share authorization program. We opened 62 new restaurants in the third quarter, of which 54 had a Chipotlane. And we remain on track to open between 255 to 285 new restaurants this year. And as Brian mentioned, we plan to open between 285 and 315 new restaurants in 2024, of which at least 80% will have a Chipotlane.

We anticipate that our time line will remain extended, which is preventing us from reaching the higher end of our 8% to 10% new restaurant opening guidance range in 2024. We continue to see permitting and inspection delays, utility installation delays along with developers delaying projects due to macro pressures and rising interest rates.

Considering our current pipeline and time line and assuming conditions do not worsen from here, we believe we can approach 10% new restaurant openings by 2025. To conclude, I want to once again thank our 114,000 employees for treasuring our guests and earning every single customer visit. We have exceptional people working hard every day to serve exceptional food to our guests, and that shows through these terrific results. As Brian mentioned, we have a lot of opportunity in front of us and as we continue to make meaningful progress in improving the guest experience through faster throughput in our restaurants. This will further strengthen our brand and industry-leading economic model and continue to position us for long-term growth.

With that, we're happy to take your questions.

Operator

[Operator Instructions] Our first question comes from Sara Senatore with Bank of America.

S
Sara Senatore
analyst

I just wanted to ask about unit growth, if I may, both the U.S. and then Europe. Jack, you noted that you could get to the high end of that 8% to 10% for 2025. I guess I'm curious how or what you're doing to sort of address the construction permitting delays that I think should probably continue. Are you sort of widening the funnel in terms of the sites that you identify and the kind of work you do to start? I guess I'm trying to understand the sort of the confidence in getting back there, assuming the environment doesn't change that much.

And then for Europe, you talked about getting economics you could support accelerated growth. Do you need to get AUVs higher? Or are the sales volumes there, but it's really about kind of operational efficiency and the training that you talked about?

John Hartung
executive

Yes. Sara, I'll start within the U.S. When we talk about getting to the high end of the 8% to 10% range by 2025 that actually assumes that we don't get better in terms of the time line. It assumes that things stay as they are. What that tells you is just every year, our teams are doing a great job of building a very robust pipeline. And so that pipeline is really filling up. And as these time lines have been extending, that pipeline just keeps getting bigger. And so if you just assume we have the same time lines going forward for the next couple of years, we should get close to that 10% range. Now having said that, we've also challenged our teams. We've challenged our teams to take a look at what is causing some of the delays, what can we do from a mix standpoint? Are there simpler deals that we can go after that would shorten the time line? Can we work with developers, if developers are getting cold feet in terms of -- if that's what's slowing things down because of higher interest rate. We have a strong balance sheet, not that we want to give away the farm, but there are things that we can do from an economic standpoint that might accommodate that.

So we challenge our teams to shorten the time line. But in terms of us getting to 10%, our -- frankly, our pipeline, we think, can get us there if the time line stay the same. And then, Brian, if you want to comment on Europe?

Brian Niccol
executive

Yes, sure. So on Europe, Sara, you basically -- in your question was the answer. So the top line looks really good. We're working hard on how we get that to flow to the bottom line. So some operating efficiencies and just getting better at managing the business is really what we're focused on.

Operator

Our next question comes from David Tarantino with Baird.

D
David Tarantino
analyst

My question is about the traffic performance you're seeing. I think, Brian, you mentioned that it accelerated as the quarter went on and stayed strong in October. And we've been hearing, I guess, more broadly that the consumer spending environment may have done the opposite. So I was wondering if you could maybe unpack the drivers that you think drove the divergence that you're seeing in your trends versus maybe what others are seeing? And specifically, I was hoping that you could talk about the comparison related to Garlic Guajillo Steak and also what you're seeing on the throughput side as a contributor to that?

Brian Niccol
executive

Yes. So yes, David, our transactions actually throughout the quarter, every month showed improvement, and we continue to see that transaction strength where we are today. So the things that we've been focusing on is, look, get staffed, get trained, get deployed. And kind of the way we describe this is we got a great people, great culinary, great throughput. And I think we're seeing that come through in our results.

Combine that with the fact that we just launched carne asada, and the foundation of operational performance, I think, is critical in making carne asada to be, probably, a performer that will outperform what we saw with Garlic Guajillo Steak. I know that was a favorite of yours, but I'm sorry to say that carne asada is probably going to outperform it. But regardless, I think what's really important is our operators have done a terrific job of getting back to the basics of staffing, training, deploying and then holding ourselves accountable to great through putting. We're seeing every month some improvements in through putting and that continues to be the case as we entered the fourth quarter and I think that's why we continue to see really good traffic results, and we're going to protect the value proposition, and we're going to protect the brand positioning that we have. And I think we'll get rewarded with hopefully more than our fair share of transactions.

John Hartung
executive

Yes. And the only thing I would add, Brian, to that is we're reading the same things, David, that you are. And the consumer is clearly under pressure with inflation over the past year and pretty much everything with gas and groceries, and really across the board, higher interest rates. We continue to do well not just across our income levels, but with the lower income, they're holding up really well. They're really hanging in there at the same -- at about the same level as our medium and high income level. So I think that Chipotle value where we haven't raised prices in over a year until this latest action, I think, is coming through and people are choosing to dine at Chipotle because we are very affordable.

Brian Niccol
executive

And sorry, one other thing because this is a favorite topic of ours here is we do love the fact that our growth is being driven by transactions, which I do think is really important to ongoing health for our business and our opportunity to grow going forward. So really proud of the team, really proud of the result for this quarter.

Operator

Our next question comes from Dennis Geiger with UBS.

D
Dennis Geiger
analyst

Wondering if there's anything else to highlight on the strength of the margins in the third quarter? And I guess, more importantly, how that's shaping -- how you're thinking about next year? And specifically, Jack, you [indiscernible] 27% margin at a $3 million AUV if that's kind of still the right way to think about the margin AUV dynamic?

John Hartung
executive

Yes. So we're like -- I would describe our margin right now. We're not quite at $3 million, but we're knocking on the door, we should get there next year. And we're knocking on the door of 27%. We're not all the way there yet. We're at 26.5% year-to-date and 26.3% for the quarter. Fourth quarter typically is a lower margin quarter for us, so it will be closer to 26% and 27%, but I would call that knocking on the door.

And just give you an idea, we're not going to do this. But if, for example, we chose to take an extra 1% or 1.25% in pricing, our margin would be at 27%.

Now we're not going to drive our margin based on that. We're really using menu pricing just to offset inflation. But it gives you an idea with a little bit of extra pricing or with a little break in terms of some of the commodity cost, the ingredient cost next year. We've had multiple years of inflation, if those ease a little bit. If labor inflation eases a little bit as well. There's a number of ways to get there.

And I would use the algorithm as more of long-term guidepost rather than something we're going to look to be right on the money every single quarter, every single year. So I feel like our economic model is really, really healthy. We're really knocking on the door of that 27%. And with the break here or there, I think we will hopefully get there next year.

D
Dennis Geiger
analyst

That's great. And then just I appreciate the strong traffic number in the third quarter. Can you just provide the price and mix breakdown in the third quarter, Jack, and if you care to talk at all about how to think about those components into the fourth quarter level, thinking about that mix in particular.

John Hartung
executive

Yes, sure. The price we are running in the quarter was in the high 2s, call it, right around 2.8-ish, something like that. And remember, that's all from pricing we took last year. We didn't take any additional pricing until just recently. And mix did ease a little bit. Mix was more in the 2% range. So you add that on top of a better than 4% transaction comp during the quarter, and that's how you get there.

Looking forward into Q4 with the 3% we just took, remember, we took it in the second half of October. So that will average out to about a 2.2%-ish, call it low 2s menu price increase. We are starting -- or we did start to see the mix -- negative mix component eased during the quarter. And if that continues, we would expect that the mix component would be still a drag, but it would be hopefully closer to a drag of 1% than the 2% that we saw in this quarter. And then of course, Brian mentioned, we continue to see strong mid-single-digit transaction comps in the fourth quarter so far.

Operator

Next question comes from Andrew Charles with TD Cowen.

A
Andrew Charles
analyst

Jack, just a quick clarification. Do you consider the recent 3% price increase to brace yourselves for AB 1228 next year? Or -- are you planning a separate California target price increase to be utilized sometime around April to help mitigate the impact of the higher California wages?

John Hartung
executive

Yes. This does not consider anything -- any part of the California wages that will happen next year. We've been studying that, Andrew, as you can imagine, already. It's going to be a pretty significant increase to our labor. Our average wages in California are right around 17%. So to get the minimum up to 20%. We have to make sure that we take care of compression as well. We're going to have to increase wages in, call it, the high teens to 20% or so.

We haven't made a decision on exactly what level of pricing we're going to take. But to take care of the dollar cost of that and/or the margin part of that. We haven't decided where we will land at that. It's going to be a mid- to high single-digit price increase, but we are definitely going to pass this on. We just haven't made a final decision at as to what level yet.

A
Andrew Charles
analyst

Got you. Okay. That's helpful. And then, Brian, question on the innovation. It looks like there's no innovation in the stage-gate process, it's obviously, you're prioritizing operations in Project Square One. I'm curious, what do you need to see to resume new menu innovation, in particular, if it's reaching a number of transactions per peak 15-minute or some other measure you're looking at to resume new menu innovation piloting?

Brian Niccol
executive

Yes. So the teams are still working and iterating on menu innovation. One of the things that they uncovered, what I'm really excited about is we have an opportunity to just talk about our core menu. So there's very little awareness and understanding of what barbacoa or carnitas are. And you'll probably be seeing our teams doing some work on how do we bring to life what we currently have on our menu so that customers can understand and truly enjoy everything that we currently offer.

At the same token, they're still doing some work on what are some new menu items, and we're also doing work on bringing back some menu innovation that we've done in the past that has really rung the bell. So I'm feeling really good about where our menu stands and the pipeline that we have for news over the next, call it, 18 to 24 months.

Operator

Our next question comes from David Palmer with Evercore ISI.

D
David Palmer
analyst

A question on labor productivity. I'm wondering how you're thinking about the drivers and getting back to something like you've done in the past that 23% or so labor margin. What are the key unlocks from here? You're obviously finding some traction on just paying attention to how you deploy labor and some of the things you're doing even with computer vision and whatnot. But then there's the other side, which might be the bigger leap stuff with equipment. So I'm wondering how you're thinking about the timing of these things and how -- I'm really obviously thinking about 2024 and what drivers you see there?

John Hartung
executive

Yes, David, I don't know that we'll see 23%, at least not in the near future. We've taken on some significant labor inflation over the last few years. And this California Act that we just talked about, California is only 15% of our restaurants. But that's all by itself. Next year, that's going to add 2.5% to 3% inflation to our overall company inflation and labor. So I don't know that we'll see '23.

But the answer to your question is, what are we going to do to continue to be efficient with labor. And I think you hit on all the key pieces for what we have in our restaurants today, we're really efficient. It doesn't mean we don't have some opportunity, but our teams are doing a great job.

And for the most part, they're using the labor that they need to throughout the day. I think the unlock is that we have the labor deployed properly. Brian mentioned this during his prepared comments, so that we have the right people that are staying in the front line so we could drive better throughput. When we drive better throughput, we know with a 40% flow-through. And we know with our ability to lever labor that, that labor percent will go down.

And then over the, I'll call it, the medium term and long term on things like at Autocado and with Hyphen. I think there's opportunities for us to try to offset some of the labor inflation. But I just don't know that we would be able to get all the way down to 23%. That would be -- I mean, that would be an 8% deflation. And that would be, I think, difficult to accomplish.

But rest assured that there's a lot of things that as we're working on investments that can make not just reduced hours, but also make the jobs of our crew easier, better and free them up so they can provide better customer service, we're definitely going to invest in that.

D
David Palmer
analyst

Yes, if it makes feeling any better, I don't think anybody has 23% in their models or anything but...

John Hartung
executive

Okay. I just wanted to make sure.

D
David Palmer
analyst

Yes. When you mentioned the 4% to 5% -- 4 to 5 entrees in that peak 15-minute window improvement, what is the benefit to same-store traffic and/or just labor productivity you're getting from that? Can you put that into perspective?

John Hartung
executive

Yes. I mean on -- in terms of like comps, for example, we need about 5 transactions in a day to get a 1% comp. And so if you get 3, 4 additional transactions in that 15-minute period and do that for multiple periods, you can easily add up the map and you can get a 2%, 3% additional comp in all those restaurants that are seeing that additional flow through.

In terms of leverage, David, I'd have to go through the math. Generally, as you add 2, 3 additional transactions you're going to see tens of basis points. You're not going to see 100 basis points or anything like that. You're going to see tens of basis points of leverage on the labor line. So it's certainly nice, but it's not -- again, it's not going to get you down to anything in the sub-24% range.

But keep in mind, the important thing from a margin standpoint, every single additional transaction we bring in, there is a 40% pass-through down to the cash flow line, and that's how we want to grow our margins.

Operator

Our next question comes from Lauren Silberman with Deutsche Bank.

L
Lauren Silberman
analyst

I also wanted to ask about throughput. So one of the key initiatives being the right cadence of digital orders. To what extent had rolled out that specific initiative across the system? Or what percentage of the system do you see opportunity to improve that labor allocation?

Brian Niccol
executive

You're referring to the digital makeline and smart pickup times? Yes, It's in -- it's about half of our restaurants right now, and we're seeing great outcomes from that. We're being more on time, more accurate with our digital business and where we have the correct deployment or bases and places on the front line, we're seeing some nice improvement in entrees -- number of entrees per 15 minutes. So -- we still have work to do, though, on executing the deployment on the front line so that people don't leave their position.

But for the most part, we're seeing really nice progress on the on-time and accuracy on the DML and we're seeing some throughput gains on the front line. But I think there's opportunity for us to get even better as we keep people in position during the entire peak that they're faced with.

L
Lauren Silberman
analyst

Great. And just -- you've historically, I believe, talked about the peak throughput being high 20 or low 30 orders peak 15-minute period. As you work to return to those levels, is there room to exceed prior peak throughput as you now utilize the second makeline to a much greater level? Or is there any constraint at that high 20, low 30 order level across the restaurant?

Brian Niccol
executive

Yes. The good news is there's no real constraint. We've got the opportunity to exceed that. Obviously, when we were doing those numbers, that was when the entire business was off the front line. So the good news is no bottleneck. The other really piece of good news is if that does occur, we've got a significantly bigger business than what we have today. So we think there's a lot of room for growth. We just got to execute this throughput program with excellence on the front line.

And I was just with all of our team directors, frankly, this morning, and it's the #1 initiative on everybody's mind. Great people, great food, great throughput. We do those 3 things, we're going to continue to drive growth from our operations.

Operator

Next question comes from John Ivankoe with JPMorgan.

J
John Ivankoe
analyst

The question is related to throughput, but I think it's more specifically on unmet demand. And I was wondering if your data, specifically on the digital makeline side, showed how much unmet demand that you actually may have based on the wait times that are quoted to customers? In other words, they get to the end of the transaction, they see a wait time and they just don't complete the transaction. Is that something you can measure. And related to that, do you have a sense of how many stores actually are at capacity, maybe still in Midtown Manhattan and in some other places where people do walk by a line that has 15 or 20 people in it perhaps and just go to a place that's less. Is there a way to kind of quantify as you see it today, the amount of unmet demand that you would serve if you could serve. In other words, if you were kind of faster if the order times are less, what have you, just the opportunity on your current store base?

John Hartung
executive

Yes, John, we don't have the ability today for the in-restaurant, although we're talking about it. We're talking about some of the new tools that there may be some ways for us to capture the data not only in terms of like how many customers are waiting at the end of the 15-minute period, which that would be the opportunity as well as how well we're executing on the front line. So we're talking about developing those tools.

We do know historically, though, when we drive faster throughput, that we do flow more people not just through the 15-minute period but we get a lot of incremental transactions as well. So historically, we know that people do -- they walk away from our lines. You can see it anecdotally. When you're in the Midtown restaurant, when you see a long line and you see somebody walk by, open up the door and then walk away, that's a lost transaction. We're not able to quantify that specifically, but we know it happens a lot.

J
John Ivankoe
analyst

Do you -- I mean we -- do you know that on the digital side, I mean, your transactions that kind of get to the final like percentage of transactions that may be -- that maybe aren't just completed that are right at the point of payment? I don't know if that's exactly the way to look at it, but there must be -- must be a leading indicator to some degree?

John Hartung
executive

We do have that on the digital side. And related -- your related question was how many of your restaurants are at capacity? We were able to flex capacity in the restaurant by adding staff. So we will have between 1 and 4 people on the DML and so if you have a very, very busy restaurant on the digital line, you will have as many 4 people -- as many of the 4 people on that line, including 1 dedicated person that's going to run orders back and forth. So we have very few restaurants and very few individual periods within our restaurants that are maxed out from a digital standpoint.

J
John Ivankoe
analyst

Okay. And clearly, you can see the faster you are, the more customers you serve this current set of data proved that once again.

Operator

Next question comes from Brian Mullan with Piper Sandler.

B
Brian Mullan
analyst

Just a question on loyalty. Could you talk about some of the key near-term objectives the team is focused on with the program over, say, the next 12 to 24 months on the path towards I think the ultimate long-term goal of greater personalization over time, which Brian, I think you've referred to in the past, that's still a big opportunity.

Brian Niccol
executive

Yes, sure. So yes, the team is focused on taking all the analytics and the insights that we are seeing. And figuring out how we commercialize those learnings in a way that's very personalized for the individual. So a simple example, the suggestive sell, when you get ready to check out, if we know historically, you do buy a Mexican Coke and you don't see Mexican Coke in your basket, the suggestive sell will be for Mexican coke. And then we see -- when we do that, we get a higher take, obviously, on the suggestive sell.

So it's simple things that actually we know we can commercialize done in a very personalized way. And that's what the team is centered on is how do we do this throughout the user experience from the moment you enter your ordering process, at the moment you're trying to pay on the [indiscernible]. And the good news is the team has got a lot of analytics that we're cranking through, and we're knocking off the things that we think are the highest leverage points over the next, call it, 18 to [indiscernible].

B
Brian Mullan
analyst

Okay. And just I wonder if you could just update us on the dual side of grills, maybe how many locations have they been rolled out to? And are the benefits proving to be what you might have hoped inside the stores? And if so, when could this be rolled out more broadly?

Brian Niccol
executive

Yes. So we're still in 10 restaurants. And this is why you use the stage-gate process because we definitely -- one of the things we've learned is the energy needed to run these dual-sided grills is going to require some electrical upgrades that we originally had planned on. So we've got to understand exactly what is the cost of the equipment, not only to purchase, but then to actually install. And so we're still working through how do we make the economics of this makes sense. The crew likes it, the culinary turns out to be great, but we have to do some work on the economics of it.

Operator

Next question comes from Brian Harbour with Morgan Stanley.

B
Brian Harbour
analyst

Yes -- could you maybe just comment on the delivery channel and then also just kind of mobile order and pickup and some of the things you're doing with timing or orders per 15 minutes, if that's kind of affected volumes at all?

Brian Niccol
executive

[indiscernible] of general question there. So I'll see if this maybe answers your question. But what we see is the delivery business is pretty stable. The order ahead and pickup business continues to be something that we are very much focused on being on time and accurate. And that's why we've implemented the Smarter Pickup Times where we are moving how many orders we allow in per 10 minutes as well as the buffer so that our crew can execute those digital orders with excellence without having to impact giving the frontline a great experience.

And we're seeing nice progress on both fronts, which I mentioned earlier. We're more on time, more accurate, and we're seeing gains on the throughput side of things on the front line. And we're not seeing a step back in any conversion rates in that digital business as well. So it's full steam ahead, and we've got to execute the operating platform.

B
Brian Harbour
analyst

Okay. Just on Chipotlanes, is -- are you still seeing kind of the same unit volume uplift that you've previously talked about for those kind of the same impact on returns. Is it, in fact, going up? Any comments on how we think about the Chipotlane impact, especially as we kind of think about next year?

John Hartung
executive

Yes. The Chipotlane volumes have gotten closer to the non-Chipotlane volumes. And keep in mind, a lot of these were open during the pandemic when the Chipotlanes was really a premium access channel -- a preferred access channel during that time. But keep in mind, we're comparing a little bit of apples and oranges too because in the early days of Chipotlane, we had a lot of trade areas that could accommodate Chipotlane and yet we weren't putting a Chipotlane in every single restaurant.

Now the only restaurant that don't have a Chipotlane tend to be a downtown area, an in-line location where you can't have a Chipotlane. So we're comparing a little bit of apples and oranges.

Having said that, the margin is much better because you've got a lot more -- you've got more of your business that's going through the digital channel, which is a more efficient channel for us. And the other thing that happens is you still have about a 10% shift where your delivery is dropping by 8 to 10 points or something like that and your order ahead is increasing by 8, 10 points or so. So our customers are choosing the convenience channel, which also is a value channel, which is also an efficient -- a very efficient channel for us to run in that order ahead and they're deselecting the delivery channel.

Operator

Next question comes from Sharon Zackfia with William Blair.

S
Sharon Zackfia
analyst

I guess going back to throughput. I know in the past, you've quantified kind of where you are relative to 2019 on peak throughput. I was hoping perhaps we can get an update on that. And then I guess I'm also wondering, is 2019 really the right benchmark anymore, just given how the business has shifted. I mean you're doing double digital versus 2019? And we know that's causing some tension between the front and back line. So is that the right bogey? I mean do you have a slice of restaurants that have exceeded 2019 peak throughput? Or is that not the right answer anymore?

John Hartung
executive

Sharon, it's a great question. When we use 2019 as a benchmark, we actually adjusted it for the fact that today's volume, is at -- basically 60%, 62% of the business goes through the front line versus back in 2019, it was about 80% or 81% or 82% or so. So we've adjusted for that volume. So for example, the average throughput in 2019 was in that high 20% range, 28% to 29%. When you adjust it for 62% of the volume going through the front line, that bogey ends up being on an adjusted basis, more like a 25% to mid-20s -- and so we do have the right targets for our teams because we did volume adjusted.

In terms of where we are, we've been making incremental improvements. We are now at right around at 22 but we're still 3 transactions below 2.5 to 3 transactions before our goal. The good news, as Brian mentioned, we're seeing a lot of progress in terms of the right deployment. We're seeing that a lot of our restaurants are executing for a core -- a core 4 meeting they've got at least 4 folks, if not more, on the front line. Previously, we saw most restaurants would have 3 or sometimes even less than that.

And now our teams are focusing on, okay, what are the habits that drive great throughput? Because having 4 people on the front line is an enabler, but it doesn't mean you're going to deliver a great throughput. You have to stay on their front line and then you have to have all the tricks that we're not going to go through right now and all the techniques to deliver great throughput.

We're starting to see individual restaurants or patches of restaurants that are executing core 4 and their throughput numbers are 3 to 4 or more transactions greater in a 15-minute period than restaurants in the same patch that are not executing the core 4. So we're seeing really encouraging results. And it's that 3 or 4 transactions here, and that gets you from the 22 up to the mid-20s. So we do feel like we're triangulating around the right target.

S
Sharon Zackfia
analyst

Okay. And then, I guess, a question on the guidance for the quarter on comps. I know you had kind of some weather and some disappointment around the holidays last year. I mean, Jack, are you factoring that into the guidance for this year? Or are you just kind of steady state in?

John Hartung
executive

What we've done, Sharon, has taken our current trends from October and then pushing them forward. We do take into account what we did last year, but we're -- rather than taking account last year, is that going to affect our comp either up or down. We really take our current trends, which includes carne asada and includes a menu price increase and includes the current underlying transaction trend. We use that trend to turn out for the rest of the year compared to last year to the extent that there was some weather, if we see individual days or weeks for there's weather, our comp is going to bounce up during those periods. But we didn't use last year's weather to say it's going to be any better or worse.

Operator

Our next question comes from Danilo Gargiulo with Bernstein.

D
Danilo Gargiulo
analyst

First of all, a quick clarification in light of your comments on the Chipotlane. So I'm assuming that the 40% flow-through is the average in your system. So are you seeing any mix benefit in the 40% as you're getting more and more stores with Chipotlanes, any new trade areas? So could we be talking about 42%, 43% flow-through in the near future?

John Hartung
executive

That's correct, Danil. In a Chipotlane, the margins are better and then the incremental margins are better. So you should see a few ticks up when we have incremental transactions in the Chipotlane definitely.

D
Danilo Gargiulo
analyst

Great. And then with potential increase in value offerings from some of your large peers, do you see that the industry is moving toward a more elevated level of promotional intensity to attract and retain traffic? And if so, are you expecting Chipotle to be able to leverage the same pricing power that they did last year?

Brian Niccol
executive

No. I mean, what we center on is providing a great experience. And what we've seen is that results in superior value. And unfortunately, we aren't doing it through price promotion, rather we're doing it through great culinary, lots of customization, terrific speed, and that's where our value for the consumer really shines through. And then given the scale that we have, we're able to buy ingredients and provide people a clean eating experience that frankly, can't get anywhere else for the price at which we charge it.

So very affordable, very customizable, super high quality is resulting in really strong value scores for consumers. And then when we look at our relative price position, to competitors. We're anywhere from 15% to 30% discount on an everyday standard.

Some of that was kind of interesting that the team did just to kind of dimensionalize this. They took a look at 18- to 34-year olds that actually have student debt, right? And what we found is Chipotle was the best value proposition among that universe. So one of the things we're seeing is whatever situation you're in, whether it's low income, higher income with some student debt, we continue to be a strong value proposition, regardless where you look across the consumer segments.

Operator

Our next question comes from Jeffrey Bernstein with Barclays.

J
Jeffrey Bernstein
analyst

Great. Two questions. First, Brian, I'm sure you're getting this question periodically. I think I saw some headlines on CNBC earlier about it, but just the topic of anti-obesity drugs as a headwind. I think you had mentioned that you're not seeing anything to date, but it would seem like you're perhaps more vulnerable than others just because maybe you have a slightly higher income cohort. So I'm just wondering how you assess whether there was any impact or what you might do differently if that was a future headwind maybe get heading of it with focus on the healthier offering that we know you have, just how you think about how it's being impacted and how you would respond. And then I had one follow-up.

Brian Niccol
executive

Sure. So yes, that's right. We've not seen any material impact from it. And as I understand the drug and when I've spoken to people that know a whole lot more about the drug than I do, our food is a good solution because it's clean, it's not fried. It allows people then to customize meal that would fit their diet that they're trying to achieve, whether they're on GLP-1 drugs or whether they're on a keto diet or a whole 30-diet or insert the lifestyle diet that they're on or the lifestyle drug that they might be on. The good news is we're positioned to be able to customize that diet for you with clean food done in a very healthy way.

So longer term, I think we're positioned really well. We'll see how this continues to unfold. But to date, we've seen no real impact. And the best thing we can do is make sure that we stay committed to food with integrity and providing those customized solutions at speed.

J
Jeffrey Bernstein
analyst

Got it. And then, Jack, just in terms of the fourth quarter or maybe more importantly, looking to 2024 your commodity and labor inflation. What's kind of the forecast you're assuming when you talk about kind of approaching that 27% restaurant margin? I know you talked about how California labor alone is 250 to 300 basis points. But just wondering what assumption you have for inflation on commodities and labor for next year?

John Hartung
executive

Yes. I mean, Jeff, you know this predicting anything, especially inflation in the last few years has been very, very difficult. Right now, it looks like inflation is settling for both our ingredients and for labor in that, call it, 3-ish percent, maybe between 3% and 4%, something like that. That's a very normal environment. If it stays at that 3% to 4% range. I think that's just fine. We can operate very effectively in that environment.

Would we be able to get all the way to 27% without taking any additional pricing? That would be tough unless our transactions accelerate, and we can leverage -- throw some more leverage along our fixed line items. But if it's in that 3% to 4% range, we just took a 3% price increase. I think we'll be just fine. But if it continues at a higher level, obviously, that'd be a little tougher. But anyway, that's -- if it ends up in that 3% to 4% range, if people keep their jobs and if people still want to dine out, we like our chances that they'll keep coming to Chipotle, especially based on the most recent trends that we've seen.

Operator

Our final question comes from Peter Saleh with BTIG.

P
Peter Saleh
analyst

Great. Brian, I want to come back to your comments on the Hyphen makeline. I think you said it increases capacity, better accuracy and better speed. What are the challenges in some of the hurdles that you think you need to overcome at this point to move it to the next stage in the stage-gate process?

Brian Niccol
executive

Yes. So thanks for the question. So we had our first prototype at our Cultivate Center, and the team did a great job of kind of pressure testing all aspects of it. We learned a lot, right? There's work to be done on how you export things. There's work to be done on how you clean it. There's work to be done on how we actually provide portions.

And the good news is this is why we use the stage-gate process so that we learn, we iterate and then hopefully, we get to a faster solution. So I'm excited to see what the next prototype holds, but the team is working on some of those key things that we learned on.

But yes, look, all signs are really promising that as we continue to work on this in the stage-gate, what we're after is accuracy, speed and then the ability for the team member to execute this, both the export station and then keep it clean and food safe.

So we're working through those things. But for our very first prototype, the team did a great job, and I love everybody's passion to learn so that we get to an even better second generation prototype.

P
Peter Saleh
analyst

Great. And then just my last question would be on -- have you seen any difference in sales performance urban versus suburban stores these days? Is the return to office? Are you seeing any improvement there? Just any clarity around that would be helpful.

John Hartung
executive

Yes. The comps have gotten a lot closer. The urban still outperformed the suburban by about 100 basis points or something like that, so it's much, much, much closer. But I would say the central business district are still behind in terms of an absolute sales basis, if you look at pre-pandemic and where we are today, the central business districts are still behind. But from a comp standpoint, they're performing in the same general range.

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Brian Niccol for any closing remarks.

Brian Niccol
executive

Yes. Thank you. And thanks, everybody, for the questions and joining the call. Obviously, we're very proud of our teams and the results that we delivered in the third quarter. It's very exciting to see our efforts on throughput driven by having the teams staffed, trained and deployed directly, continuing to make progress. And then with our strong value proposition, seeing that show up in transactions as the driver of growth.

We're going to continue to stay focused on executing great throughput. We're going to continue to stay focused on great culinary, we're going to continue to stay focused on having great people that are trained and know exactly what they need to do in their position.

So very excited about the results we've achieved, but very optimistic about our future, both in building new units and continuing to drive average unit volumes and margins. So thank you for taking the time, and we'll see you in a couple of months. Thank you.

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.