Fubotv Inc
NYSE:FUBO
Earnings Call Analysis
Q3-2023 Analysis
Fubotv Inc
Fubo's ambition to become a 'super aggregator' in the burgeoning streaming market is underpinned by its impressive performance in the third quarter. The company raised its full-year 2023 revenue guidance for North America to $1.319 billion to $1.324 billion, indicating a confident 34% year-over-year growth. This trajectory, coupled with an expected subscriber base between 1.584 million to 1.599 million, marks a 10% growth from the previous year. Fubo's wager on a sports-first content approach and its unique product features continue to resonate with a growing user base, which has seen a 20% lift in paid subscribers annually.
A shrewd focus on unit economics and cost control led to a substantial reduction in net loss by $21 million, as well as a notable 619 basis point improvement in subscriber-related expenses (SRE), bringing them down to 89% of revenue. This disciplined approach also lifted gross margins to 6%, an 884 basis point increase over the previous year, and supported the company ending the year with substantial liquidity of $266 million in cash, cash equivalents, and restricted cash.
In the face of industry dynamism, Fubo prudently adopts a conservative outlook, reinforcing its commitment to sustainable growth and profitability. This strategy involves emphasizing revenue generation over sheer subscriber growth, with a keen eye on acquiring profitable customer segments rather than accumulating subscriptions on a superficial level.
Fubo has seen a 34% year-over-year increase in ad revenue in North America, reaching $30.3 million in the third quarter. The direct sales dimension, alongside a robust programmatic business, fuels this growth. Fast channels, with a limited and curated number count below 150, supplement the existing entertainment lineup and contribute significantly to capturing viewership and boosting ad revenues. Fast channels offer 50% inventory which provides Fubo with more opportunities to monetize its content effectively.
Throughout the year, Fubo achieved a nearly $100 million improvement in adjusted EBITDA, alongside a 22% incremental EBITDA margin for its global streaming business, exhibiting strong operational performance. The company's content costs, at around $1 billion, showcase an ongoing increase in contribution profits, setting Fubo on the trajectory toward its 2025 profitability goal.
In an intricate landscape of content distribution, Fubo maintains positive relations with tech giants while offering over 50,000 sporting events on its platform. Despite losing rights to Thursday night football, the platform demonstrated resilience with negligible impact on subscriber growth and overall performance, signaling Fubo's robust content valuation and distribution strategy.
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Ladies and gentlemen, thank you for standing by. My name is [ Sherell ], and I will be your conference operator today. At this time, I would like to welcome everyone to the Fubo Q3 2023 Earnings Call. [Operator Instructions] I would now like to turn the call over to Alison Sternberg, Senior Vice President of Investor Relations. Please go ahead.
Thank you for joining us to discuss Fubo's third quarter 2023. With me today is David Gandler, Co-Founder and CEO of Fubo and John Janedis, CFO of Fubo. Full details of our results and additional management commentary are available in our earnings release and letter to shareholders, which can be found on the Investor Relations section of our website at ir.fubo.tv.
Before we begin, let me quickly review the format of today's presentation. David is going to start with some brief remarks on the quarter and full year and Fubo strategy, and John will cover the financials and guidance. Then we will turn the call over to the analysts for Q&A.
I would like to remind everyone that the following discussion may contain forward-looking statements within the meaning of the federal securities laws, including, but not limited to, statements regarding our financial condition, anticipated financial performance, business strategy and plans, industry and consumer trends and expectations regarding profitability. These forward-looking statements are subject to certain risks, uncertainties and assumptions. Important factors that could cause actual results to differ materially from forward-looking statements include those discussed in our filings with the SEC. Except as otherwise noted, the results and guidance we are presenting today are on a continuing operations basis, excluding the historical results of our former gaming segment, which are accounted for as discontinued operations.
During the call, we may also refer to certain non-GAAP financial measures. Reconciliations of these non-GAAP measures to the most directly comparable GAAP measures are also available in our Q3 2023 earnings shareholder letter, which is available on our website at ir.fubo.tv. With that, I will turn the call over to David.
Thank you, Alison, and good morning, everyone. We appreciate you joining us today to discuss Fubo's third quarter 2023 results. We are very pleased with our results, which we believe continue to show the strength of Fubo's aggregated sports first content and leading product features. In the third quarter, in North America, we delivered $313 million in total revenue, up 43% year-over-year and a record 1.477 million paid subscribers, up 20% year-over-year.
Our North American ad business continues to grow as a result of our expanding focus on direct sales alongside our already successful programmatic business. We delivered $30.3 million in North America ad revenue during the quarter, an increase of 34% compared to the same period last year. We noted on our last earnings call that we expected the ad market would experience an acceleration in the back half of 2023 and are pleased that trends are moving favorably in that direction. Fubo's growth trajectory gives us continued confidence in our full year performance. Therefore, we are raising our 2023 North American guidance to $1.319 billion to $1.324 million in total revenue, representing 34% year-over-year growth at the midpoint and 1.584 million to 1.599 million paid subscribers, representing 10% year-over-year growth at the midpoint.
In addition to strong results across our key performance metrics, we also continue to make significant progress towards our 2025 positive cash flow goal. The third quarter marked continued healthy year-over-year improvement in cash usage as a result of our focus on unit economics and cost discipline. We meaningfully reduced net loss by $21 million and delivered a 619 basis point reduction in subscriber-related expenses or SRE as a percentage of revenue to 89%. Additionally, we reached 6% gross margin and 884 basis point year-over-year improvement. We closed the year with $266 million in cash, cash equivalents and restricted cash, and we believe have sufficient liquidity to fund our current operating plan as we progress towards our 2025 call.
The cable TV and streaming space experienced a true inflection point during the third quarter with the creation of new content distribution models following the Charter-Disney dispute. Since the first quarter of 2021, we have stated that the industry would see a shift from unbundling of content back to aggregation. More recently, many in the industry have called it The Great Rebundling. We have been steadfast in this position over the last 2.5 years and are confident that bundling is the best way consumers can extract value while providing media companies a profitable path to monetizing their content portfolios and sports contracts. Going a step further, we believe the industry will shift towards super aggregation, meaning distribution platforms will start to package content in different ways and deliver it to consumers at multiple price points. This could mean an entry-level AVOD or fast tier to a skinny bundle comprised of multiple premium channels and plus services to the full virtual MVPD bundle with, of course, AI contributing to a personalized streaming experience.
Fubo's goal is to be a super aggregator, and we are well on our way. Our aggregated sports first offering, coupled with diverse news and entertainment programming is delivered through a single app that is customized to our users. We expect to deliver an even more personalized Fubo experience as we focus on our technology advantage in creating must-have product features like we did with MultiView and 4K streaming. First on our road map is playlists, which leveraging our proprietary video AI technology will allow the user to view and select the most important moments of live sports events recorded on their DVR [ such ] apps. Just the scoring drives from a recorded football game or all the 3-point shots from a recorded basketball game. We believe it's this compelling value proposition, aggregated content delivered through a personalized streaming experience that will make Fubo the gateway to television.
In summary, our third quarter results, progress to our 2025 positive cash flow goal and evolving market dynamics provide us with more confidence than ever that Fubo's business model will provide value for consumers, our content and distribution partners and, of course, you, our shareholders.
I will now turn the call over to John Janedis, CFO, to discuss our financial results in greater detail. John?
Thank you, David, and good morning, everyone. The third quarter furthers the momentum that we experienced over the first half of the year, including healthy top line and subscriber growth, resulting in meaningful improvements across many of our KPIs and providing us with confidence in our ability to achieve profitability. Total revenue for the quarter increased 43% to $320.9 million, driven by a 43% revenue growth across North America and 45% revenue growth from Rest of World. This represents a 14% upside against the midpoint of our Q3 revenue guidance.
We ended the third quarter with 1.477 million subscribers in North America, representing 20% growth year-over-year and over 411,000 subscribers in the Rest of World, representing 15% growth year-over-year. On the monetization front, ARPU in North America reached $83.51, an all-time high, while Rest of World ARPU was $6.98. Growth in subscribers and ARPU allowed us to exceed the midpoint of our Q3 guidance.
Turning to advertising. Despite the continued challenges many advertising businesses are facing, I am pleased with our ability to deliver $30.3 million in advertising revenue across North America, a 34% increase versus the prior year period. Importantly, we continue to make material progress on the operational side of the business by lowering expenses and increasing efficiencies. These efforts resulted in a near 900 basis point improvement in gross margin to 6%, marking our fourth consecutive quarter of positive gross margin. The top line growth and improvements across the income statement led to a $21 million year-over-year reduction in net loss to a loss of $84.4 million, resulting in a net loss margin improvement to negative 26.3% and favorably comparing to a negative 47% net loss margin in the prior year period, demonstrating that we are making meaningful progress towards our goal of becoming profitable.
This led to a third quarter 2023 per share loss of $0.29, a significant improvement compared to a loss of $0.57 in the third quarter of 2022. Third quarter adjusted EBITDA loss also improved to a loss of $61.5 million compared to a loss of $83 million in the third quarter of 2022, while adjusted EBITDA margin was minus 19.2%, a significant improvement from minus 36.9% in the prior year period. This resulted in an adjusted EPS loss of $0.22, an improvement compared to an adjusted EPS loss of $0.46 in Q3 2022.
As it relates to our balance sheet, we believe we continue to have the necessary liquidity to invest in the business and support our path to profitability, ending the quarter with $266 million of cash, cash equivalents and restricted cash. In addition, our ongoing efforts to identify efficiencies and maximize leverage across the business resulted in a $40 million improvement in free cash flow. Further, as David mentioned, these results demonstrate the noteworthy progress we have made across our operating expenses, all of which have come down as a percentage of revenue and in some cases, on a dollar basis as well as we remain disciplined in our investments and deployment of cash.
As we continue to grow subscribers to optimize our pricing, we expect to see continued leverage on the SRE line, which decreased from 95% to 89% of revenue in Q3 2023 versus the prior year period. Now turning to guidance. For the full year 2023, we are once again raising our guidance for North America. We expect full year 2023 subscribers of 1.584 million to 1.599 million, representing 10% year-over-year growth at the midpoint and full year 2023 revenue of $1.319 billion to $1.324 billion, representing 34% year-over-year growth at the midpoint. In the fourth quarter, we expect revenue of $385 million to $390 million, representing 24% year-over-year growth at the midpoint. For Rest of World, our full year 2023 guidance now projects 388,000 to 393,000 subscribers, representing a 7% year-over-year decline at the midpoint and revenue of $32 million to $33 million, representing 33% year-over-year growth at the midpoint. Note that our prior year subscriber count was positively impacted by the 2022 World Cup. In the fourth quarter, we expect revenue of $7.6 million to $8.6 million, representing 13% year-over-year growth at the midpoint.
In summary, we believe our 3Q results provide further evidence that the operational and go-to-market initiatives we have enacted over the past few quarters are gaining momentum and transforming our business. These actions are driving improving trends, and we are confident Fubo has the foundation necessary to further grow and improve across every facet of our business and position us to deliver enhanced value to shareholders. I would now like to open the call to questions.
[Operator Instructions] Your first question comes from the line of Shweta Khajuria with Evercore.
Could you please comment on the overall brand sentiment, advertiser sentiment that you are seeing and hearing? And any commentary on how the ad revenue trend at [intra-quarter.] So to any degree you can comment on month-over-month revenue growth or trends versus last year. And then any thoughts on any impact from the Israel War at all, if at all? And then finally, any commentary on different impact from different verticals, what are you seeing in auto versus perhaps CPG or travel and financial services?
Shweta, this is John. Maybe I'll start. There's a lot there. So if I miss anything, please feel free to come back. But let me start on the categories, maybe I'll go in reverse chronological order. For the third quarter, to the comments you made on the prepared remarks, we put up a 34% growth. I would say the stronger categories within that for 3Q or, call it, retail e-com, Auto is actually up strong mid-single -- strong double digit, I should say. Home and garden is up solidly and so is pharma. On the weaker side, I would include, call it, food and beverage, insurance and tech. And if I go to the fourth quarter, I would say that we're continuing to see some weakness in tech and insurance and maybe some financials and then I would see, say, general strength in call the auto and retail e-com categories to date.
In terms of the war, I would say a couple of things. One is that the -- we're not seeing much in terms of cancellation necessarily at this point. I think what we're hearing though in the marketplace is just there's a bit less visibility as I think clients are just holding money a little bit tighter to the best to see how things play out. In terms of the shape of the quarter, call it, July, August, September, I would say the variance by month wasn't too dissimilar. I would say the strongest month was July, the slowest month was September, but when you grow 34%, clearly, they're all pretty strong. I'm not sure if there's anything else that I may have missed, but feel free to ask a thing on top of that.
No, that was great. I guess anything you've seen so far in terms of how October trended and what you're hearing for the rest of the quarter as it relates to ad spend?
Yes. Sure. Yes. Obviously, so I'd say October came in a little bit lighter than what we saw for the third quarter in any specific month. And so -- if I give you sort of some guardrails, I would say if 2Q grew, I think it was around 5% 3Q was 34%, call it, 4Q probably looks somewhat closer to 2Q than 3Q.
Your next question comes from the line of Darren Aftahi from ROTH.
Just following up on that. Can you kind of speak to with the success you've kind of seen with the direct ad business? Like how confident are you in just like your ad business having legs beyond the fourth quarter? I guess said another way, do you feel like the business has pivoted or reflected in a positive way kind of longer term?
Yes. Darren, this is David. Thank you for the question. Look, we have been very focused on this part of our business. I think we've touched base with you throughout the year. We've made some significant changes in the back end, meaning we've been really focused on developing our team, increasing the size of the team and refocusing from programmatic to direct sales. I think we were one of the first to actually talk about the relevancy of direct ad sales versus programmatic to really drive revenue. And I think we've executed really well on that since we talked about it in March with you.
And we're very focused on continuing to talk to our third-party vendors, our programmatic partners. And in many cases, we have revised some of our agreements to ensure that when we do decide to go programmatic that those rates will be reflective of where we are in our business and what our goals are with respect to driving CPMs and advertising ARPU. So I think execution has been very strong. In terms of product road map on the advertising side, we're looking to continue to develop our inventory. We're starting to learn more about advertising in general, in terms of what our partners are looking for and how they want to engage with our very premium audience.
As you recall, we skew men 18 to 49. And so that's a very difficult demo to reach, and I think we'll continue to develop opportunities with advertisers there. The last thing I'll mention is that we have been adding fast channels, as you know, throughout the first half of the year and the advertising revenue coming in from those channels has been quite strong, which as you can imagine, we have a greater share of inventory there and therefore, it's having a greater impact. So again, we're very focused on really developing the 100-plus hours of viewership on the platform to really drive monetization.
And Darren, maybe I [ probably ] add a couple of more points to that. We added 3 sales resources during the second quarter. We've added sales also in the first quarter. And so when you roll that together, we've really improved market coverage and penetration of the holdcos. And that, I'd say, came together, call it, mid-second quarter. And so the team really hit the ground running as a group in the third quarter, and we saw that there. And so I think that's also positioned differently in the market. And I think you've also been focused on, call it, our direct and programmatic guaranteed and I'll just give you some flavor there in the third quarter of this year, we -- that number was, call it, around 20% of the total, whereas it was somewhere around 1/3 of that in the third quarter of last year. So a pretty meaningful increase.
It's helpful. Two more for me. Just in terms of the operating leverage, it looks like you grew your sales and marketing about $5 million year-on-year, but sales were up $100 million. So two questions there. One, like, is that sustainable from an operating leverage perspective? And then two, with the whole Charter-Disney spat, like has brand awareness for Fubo improved as you feel like that has legs beyond kind of the current period?
Yes. Darren, this is David. Of course, brand awareness has improved dramatically. I mean if you think about just organic traffic to Fubo, it continues to grow. We have more advertising partnerships that John has already been talking about the different and the expansive categories that we're working with. And so of course, the Charter-Disney dispute allowed us to get in front of more customers but that's something that's been happening. And you can see that, I would say, just through our quarterly results, I mean, you're seeing Fubo over index and market share of net adds.
So this is something that I think will continue to progress. And that is largely related to the fact that we have, I would say, a very strong product. You have other players in the market that are not only copying our features, I'm sure you know what I'm talking about, they're also even copying the naming and the branding of those features. So we think we're in a very strong position. We think we'll continue to grow. And we think the Charter dispute actually helps bring the market closer to where we think it's going to be. And that is the aggregation space. So again, also, just if you look at the engagement hours in the platform, again, well over 100 hours relative to some reports that I've seen where other cable companies are in the sort of 60 to 75 hour range.
So across the board, I think the KPIs are really demonstrating that the brand is developing nicely. And we're doing it very cost efficiently. If you think about how competitive September was. I mean there were Sunday ticket offers everywhere between. I've seen offers that were 90% off all the way -- I mean, even as of last week, 50%, 60% off. And so to be able to compete on subs and also be the leading most downloaded app on Amazon Fire, I think, in September. Those are just key metrics that we look at to really speak to the development of our brand across the ecosystem.
Darren, I'll go to your first question on that. And look, as you know, we don't guide by line item, but the team has just done a really great job of driving subscriber growth. And I don't want to get too specific for obvious reasons, but that includes investing in lower cost channels and also we put in some head count that drives high returns. We don't do a significant amount of TV advertising, but some of the pressures you've heard about on [ Linear ] have also helped us in terms of CPMs. And so you've probably seen some of our spots on TV. And then I'd say, taking a step back, to the spirit of your question, we expect our sales and marketing line to continue to demonstrate operating leverage on an annual basis going forward.
Yes. And it has. As you follow the story, the last 3 quarters consecutively on a year-over-year basis, you've seen that decline. So I think this is -- it's been, I would say, relatively linear in that respect.
[Operator Instructions] Your next question comes from the line of Nick Zangler with Stephens.
Congrats on the report here. Just the subscriber count, obviously, a pretty significant beat. You had the Disney-Charter dispute that was pushing users into the vMVPD channel. Can you just provide more detail on -- just talk about the upside, where you think most of it came from? What do you attribute -- to what you attribute the Disney-Charter dispute to the growth that you experienced and how sticky you expect those customers to be that did migrate over?
Yes. Thank you for the question. Look, it was -- as you said, it was an extremely strong quarter. We had anticipated a strong quarter we typically do at the beginning of any sports season, just given our brand positioning. I would say the Charter dispute was very helpful in many ways. I think the least impact that it had is actually on sub growth because the -- it was actually, I would say, immaterial from a net adds perspective because the dispute lasted, I think, just under 10 days or 11 days, starting from August 31, and it was resolved right before Monday night football. And typically, the way our funnel works is once we get people inside the platform, the goal is to get them to use different feature sets and also to ensure that we're bubbling up content that makes sense for users in order to drive retention. So we didn't really have a chance to do that. Just given the nature of that dispute ending before football. So in terms of just what's driven it, I think and you guys know, I mean, we're very strong in the beginning of the fall sports calendar. I think this year, just like any year, the NFL is obviously a key driver, albeit that this year, I think, is quite special because the pressure from YouTube TV, I think, was extraordinary.
And I just mentioned on the last question, just the number of discounts, the amount of discounting, the amount of money that was poured into marketing didn't really have any impact on our ability to drive subs. I think another piece of it is that the college football season also picked up pretty quickly this fall. I think there were some interesting games that have also been strong drivers. But again, just to highlight that Disney dispute didn't drive as many as we had intended, just due to the length of the dispute resolution.
Got it. Okay. Well, then all that considered then and maybe the World Cup was such a driver last year. But I guess the guide that you're implying for fourth quarter, obviously beats numbers a strong guide. But I guess the sequential improvement from 3Q to 4Q, it would suggest that maybe there's still incremental subscribers to go. Like I would have expected maybe a larger guide from 3Q to 4Q, given what you've done historically. And then I was thinking maybe this Charter dispute had a pull-forward effect, and that's why the 4Q guidance isn't as significant. But just maybe you could just talk about the 4Q subscriber guide, how you're thinking about that relative to what you just put out? And then maybe with reference to, I think you guys increased last year sequentially 200,000 subscribers from 3Q to 4Q. Just in consideration of what you're guiding this time around?
Nick, why don't I start, this is John, and if David wants to come in at the end, obviously, feel free. But look, it's always hard to know in terms of the pull forward. But I would say, as you know, we've been focused on improving profitability and so we started the year expecting North America subscribe about 1.52 million at the midpoint of guide and revenue of, call it, about $1.2 billion or $1.21 billion at the midpoint. And so to your point, we're now forecasting 1.591 million subs at the midpoint revenue of $1.32 billion. So we're now expecting sub growth of, call it, 10% for the year. To your point about the World Cup, that did benefit us pretty meaningfully last year. And so if we adjust for that, it's more like, call it, a low double-digit to low teens type of growth year-over-year. And so given the sub growth that we're seeing and how the cadence came throughout the year, we're being slightly less aggressive on marketing to further drive that profitability. But again, hard to know on the pull forward.
Yes. I would say, look, I think you've -- you guys have seen how we've guided throughout the year. I think, again, just thinking about how dynamic our industry is with all the different changes that are happening almost weekly. I think we want to be a little bit conservative going into the end of the year. And as we've said now, numerously we're very focused on profitability. And so the goal is to drive revenue over subs because that's always been -- it's always been the opposite. And in order for us to hit that 25% target we want to make sure that we're focused on customers that are profitable versus just subscribers for the sake of subscriptions. So there's some conservatism in that. And obviously, we'll do our best to continue to remain efficient.
Your final question comes from the line of James Goss for Barrington Research.
This is Pat for Jim. Just I had a follow-up question with regards to fast channels. Just wondering the extent to which those are tailored for Fubo and then kind of like just regards to how engagement on those channels has fared relative to some of the other content relationships you may have walked away from given just your focus on kind of more sports first content?
Yes, this is David. Why don't I start, John. Look, I think this was an area where we definitely wanted to experiment a little bit. I think unlike other platforms that have fast channels and we've limited to about, I would say, under 150-or-so. Most platforms have 300-plus and it's exactly, as you said, the goal was to augment our current entertainment lineup and I think from the onset, even back to the IPO, we've always said that the entertainment content on the platform was fungible. And what we've seen is, although we have removed certain content -- entertainment content from the platform, we've seen the fast channels really take some of that share of viewership and as I said before, it's really allowed us to drive advertising revenue above and beyond where we would. It also gives us more inventory so if you think about broadcast and cable, with broadcast networks, you don't really have any inventory. And then on the cable side, you essentially have between 2 and 3 minutes of ad avails.
In this case, with fast channels, we're getting roughly around 50% of the inventory. And the interesting thing is we can use our platform to drive viewership to a number of different pieces of content. And so obviously, it's in our best interest to drive people to fast channels when we know there are certain genres that they really enjoy, so which is what we've been doing. And then I don't know if, John, if you want to add anything there?
The other thing I would add to that, actually, Pat, is that the team spends a lot of time looking at per subscriber viewing metrics and the like. And what I could share with you on that front is that the viewing hours on a per sub basis are of somewhere in, call it, in the high double digits to around 100% year-over-year.
Okay. And then I guess -- last question I had was how you guys see distribution relationships evolving as more content is incorporate onto some of the SVOD services?
Yes. This is David. Looks, as you can imagine, it's a very interesting industry, right? It's not like the airline industry where Boeing manufactures planes, American Airlines buys planes and sells tickets and so forth. This is where -- an industry where everyone is distributing, everyone is producing and everyone is at the same time, partnering and competing. So it's a very complex space. I think our relationships continue to improve on multiple levels with distributors. And I think the Charter-Disney dispute is a great example of 2 companies that basically compete for customers in the pay TV space, but at the same time, have found ways to work with one another. And I think that as time goes on, many in the industry believe that not only do we have a strong technology platform, maybe the strongest in the world. We have a wonderful product. We have a fantastic team and we're able to really execute not only well, but very quickly. And so I anticipate that relationships with large tech companies could be on the horizon as well as other distributors and content partners to be able to help them achieve their goals as well as ours. And I think from what we've attempted to do from the beginning is we always said that we play a very important role in this industry. Our job is to ensure that customers get the best content at the right time for the best price. And on the opposite side, we want to make sure that our content partners are monetizing their portfolio and sports contracts. And so I think what you're starting to see potentially with this Charter dispute is that we are, in fact, that partner. So I do anticipate better relationships, stronger relationships, more executions and different types of treatments as we go forward.
Great. This is Alison Sternberg. I just want to thank everybody for your time this morning and your thoughtful questions. And we are looking forward to speaking with everyone again when we report the fourth quarter in February. But before we conclude the call, I did want to take a few questions that came in through our say technologies portal and the first of which I think comes as no surprise, and I'll direct it to both David and John, which is, how are you progressing towards profitability?
This is John. Why don't I start with that. Look, I'd say we're progressing very well. And if you look at Page 3 of the release, there's a bar chart that actually shows that progress. But to dig a little bit deeper on that, let me share a couple of KPIs that our teams are really focused on. On a year-to-date basis, through the third quarter follows, meaning September 30, adjusted EBITDA for our global streaming business has improved by nearly $100 million. Our EBITDA margin has improved by nearly 20 percentage points. And I would just add that our incremental EBITDA margin or meaning revenue -- EBITDA over revenue is about 22% so I'd say we feel really good about directionally where we're headed.
Yes. I would say, I think one of the big areas of focus, I think, for most investors and specifically for the company, is our content costs, which is -- it's a $1 billion line item. And one of the things that I look at is contribution profit and if you look back the last 6 quarters consecutively, we've seen an expansion of contribution profit. That will continue as we work through our agreements, and we're looking forward to achieving our 2025 goal, and I think we're pacing well towards that goal.
Excellent. The second question was more of a macro question, and I'll direct this to you, David. What is the company's strategy when it comes to dealing with companies like Amazon and Apple entering the streaming of sports?
Yes. Look, again, this is very similar to an analyst question that was just asked. Again, everybody is competing and working together to drive results. I think one thing is quite clear. In order to be successful in the streaming space, you have to distribute to as many people as you can your content. And what has become clear over time is if you look at all the plus services in aggregate, they have lost, I think, now it's north of maybe $10 billion and so the model that we continue to promote, which is one of aggregation is a model that we think ultimately allows all the participants in the ecosystem to create value.
And so with respect to the 2 players that were actually mentioned, Again, we have wonderful relationships with both of them. We still have over 50,000 sporting events on the platform. The fact that we lost Thursday night football, I think it's now in its second year, had very little impact. I would say no impact if you look at the net adds on a year-over-year basis and the double digit growth we've been able to experience. So we're very comfortable with where we are today and the amount of sports content that we have on the platform. And we look forward to continuing to build relationships, both with customers and tech platforms.
Great. Thank you, David. And thank you, operator. This concludes our third quarter call for today. Again, thanks to everyone for your thoughtful questions, and we look forward to speaking with everybody soon.