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Good morning. And welcome to Levi Strauss & Co. First Quarter 2020 Earnings Conference Call. My name is May and I'll be facilitating the audio portion of today's interactive broadcast. [Operator Instructions]
At this time, I would like to turn the call over to Ms Aida Orphan, Senior Director, Investor Relations. Ma'am, please go ahead.
Thank you for joining us on the call today to discuss the results for our first fiscal quarter 2020. Joining me on today's call are Chip Bergh, President and CEO of Levi Strauss; and Harmit Singh, Executive Vice President and CFO.
We posted complete Q1 financial results in our earnings release on our IR section of our website, investors.levistrauss.com. The link to the webcast of today's conference call can also be found on our site. We'd like to everyone that we will be making forward-looking statements on this call which involve risks and uncertainties. In particular, at this time the Covid-19 pandemic is having a significant impact on the company's business financial condition, cash flow and results of operations. There are significant uncertainty about the duration and extent of the impact of this pandemic. By dynamic nature of these circumstances means that what is said on this call could change materially at any time and our actual results could differ materially from those contemplated by our forward-looking statements. Reported results should not be considered as an indication of future performance. Please review our filings with the SEC, in particular the risk factors section of the quarterly report on Form 10-Q that we filed today for discussion of the factors that could cause our results to differ.
Also note that the forward looking statements on this call are based on information available to us as of today's date. We disclaim any obligation to update any forward-looking statements as required except by law.
During this call we will discuss certain non-GAAP financial measures. Reconciliation to the most directly comparable GAAP financial measures are provided in the earnings release on our IR website. These non-GAAP measures are not intended to be a substitute for our GAAP results.
Finally, this call in its entirely is being webcast on IR website and a replay of this call will be available on the website shortly.
And with that I'll go ahead and turn it over to Chip Bergh.
Thanks Aida. Good afternoon, everyone. And thank you for joining our Q1 earnings call which will be unlike most typical quarterly earnings calls as while we will cover Q1 results, we'll focus more on updating you on where we are with the crisis at hand and how we are navigating the uncertainty that we're all facing. What is happening in the world around us is not just a human tragedy, but will likely result in a significant global economic tragedy. The biggest challenge we're all dealing with right now is uncertainty how long will this continue, how deep of an economic crisis does the pandemic create. How will the consumer respond when crisis abates? And ultimately what is the shape, size and scope of the apparel sector when it's over?
Frankly trying to forecast this is nearly impossible. No one can control the virus or even the economic fallout, but we can control how we react to the crisis. I am very optimistic about our prospects for the future, both navigating through the crisis and the short to medium term and in the long-term recovery. And I believe we are well-positioned, if not better positioned than most companies in our industry. We had a great first quarter. Our business was humming coming into the crisis, again reaffirming the robust strategies that we are executing and the momentum we had prior to the crisis erupting globally. But beyond the strength of our business and the underlying momentum, here is why I'm confident that we will emerge stronger on the other side.
We have one of the world's most iconic, most loved brands in Levi's. And consumers will come back to brands that they love and trust. They haven't gone dark either. We're investing in strengthening our bond with our fans during these moments of isolation. We have a strong balance sheet and $1.8 billion of liquidity. We have an experienced management team that has a track record of making tough choices to cut costs just as we did back in 2013, 2014. We've aggressively cut cost before and we're on it now. Inventories are down and a significant majority of our inventory is core replenishment, which can be carried over to future seasons.
We're focused on innovation, FLX will be an advantage during this time as we'll be able to bring newness when stores reopen regardless of when that is. And the innovation over the last month leveraging digital tools throughout this organization has been awesome. Our strategy to diversify the business which we've been executing now for years makes us less vulnerable to the shocks that may be felt in some countries and channels. Our DTC business is now more than 40% of our total business, up from under 30% five years ago. Our e-commerce business has more than doubled in the last five years and is our fastest growing business.
Finally, we have something nobody else in this industry can claim. A company history of a 167 years. We've been through other crisis, some perhaps even more existential than what we're currently facing. We've seen it all the Great Depression, two world wars, earthquakes, fires and yes even the 1918 flu pandemic. Not only did we pull through all of these, we use crisis to galvanize a path forward and we will do it again.
I also believe that crisis presents opportunities and we will be ready to act on those that make good strategic sense. Whether that's taking back underperforming franchise businesses or upgrading real estate locations because of the retail or bankruptcies or finding great talent in a decimated job market. The crisis gives us an opportunity to not just renew the business, but to reset it for the future. Net, we are not managing through the crisis by playing defense. We will play to our strengths, leveraging the strength of the brand; our connection with our fans and the digital capabilities and omni-channel capabilities that we've invested in over the last few years.
At the same time, we don't have our head in the sand. We will also be aggressive on cost takeout in light of the impact that the crisis will have on revenue and our structural economics. But we will be deliberate and thoughtful about how we do this, so we don't cut core capabilities and the things that have created our success over the last few years.
Let me give you a little more color on a few of these areas. First, we are very focused on engaging with our fans during their isolation, cultivating a deeper love for the Levi's brand. Just when the music festival season was supposed to start all festivals have been canceled or postponed. To help fill the void, we launched a month-long virtual music festival with our Instagram Live 5:01 Concert Series. Each weeknight at 5:01 p.m. artists such as Snoop Dogg and Brett Young are performing live in their Levi's connecting with our fans, while they're doing their part to stay home and curb the spread of the virus. Sentiment from this series has been so extremely positive and we're finding more users viewing these live sessions every day. This is something that is authentic, truly something only Levi's could do. We're also replicating digital strategies that worked in China during and after their lockdown like featuring do-it-yourself content on our website that inspires our fans to customize their Levi's products at home.
Second, we're pivoting our marketing approach in response to the current environment. For example, our recently launched Super Mario collaboration with Nintendo is flying off the shelves in China and it's also resonating in our e-commerce sites in Europe because we built excitement and demand through social media campaigns. The Super Mario collection will be dropping in the US later this week. People are looking to connect these days and Super Mario puts a smile on everyone's face.
Third, as you know, we recently launched the Levi's brand mobile app and we're building loyalty with fans around the world giving them another way to engage with the brand and another option for them to shop in whatever format they prefer. We've seen early success with strong consumer acquisition and enrollment rates and monthly engagement with exclusive product offerings like the recent launch of our authorized vintage collection, which has been selling through very well. We will continue to scale and ramp our loyalty program and the app throughout this year. The culture of innovation deeply embedded at LS & Co is helping us evolve how we're working internally as a team and with our customers during this crisis.
For example, we've accelerated the rollout of new technology we developed in our Eureka Innovation Lab, photorealistic 3D renderings of denim garments and samples. This allows us to digitize the sampling process enabling us to sell to merchants from images rather than requiring physical samples. We leverage this technology recently in our most recent line assortment meeting. Normally, this meeting brings around a 100 merchants and marketers to our San Francisco headquarters from around the world. And is followed by cascading meetings over multiple weeks as they engage with their regional and local counterparts by leveraging this digital technology to hold the meeting virtually, we were able to engage everyone simultaneously and complete this process in one meeting taking weeks out of our go-to-market cycle.
The feedback was that this may have been the best assortment meeting ever. And we may never go back to live meetings. This technology and others like it will drive efficiency, speed the market and reduce waste, while improving our operations through and beyond the crisis.
Finally, as we navigate this time of crisis, we will continue to be guided by our value and long-standing commitment to profits through principles, supporting our communities through tough challenges is nothing new to LS & Co. We have a legacy of leadership and of doing the right thing and we're taking steps to fulfill that responsibility again. Our response to the Covid-19 impact will evolve as the crisis continues to play out, but to start with, we've announced a $3 million philanthropic program in partnership with the Lévi-Strauss Foundation and we're working with the foundation to launch a 3:1 matching campaign for our employees donations to community groups, stepping up to meet local needs and organizations supporting Covid-19 efforts.
From ensuring out of school students still have access to meals, to delivering needed supplies to homebound senior citizens. Additionally, the Red Tab Foundation, which supports our employees and retirees with short term grants to help them get through trying times is expanding its efforts. Harmit will review the aggressive cost actions we're taking in light of the situation, but I want to cover the compensation and furlough related announcements we're making today. Our Board members will forgo their cash compensation and we're announcing broad salary cuts for executives and leaders across the organization including 30% for me. And effective April 13th, we are furloughing all US hourly retail employees and our wholesale merchandise coordinators.
In closing, I will say again, while this will be a challenging time with significant uncertainty, we will be laser focused on what's within our control to mitigate the impact to the degree possible as the world grapples with the virus and the economic fallout. We have many strengths on our side that I'm confident will bring us through the current environment. An iconic and beloved Levi's brand that has never been stronger. Our solid balance sheet, our skilled, dedicated and courageous leadership team that will take aggressive action on costs. A culture of innovation and strategies that have transformed the business over the last eight years that will help us chart our course through the coming months. We're taking swift and decisive action to ensure we remain a winner in our industry and that we emerge from the storm, a strong or stronger than going into it. The true character of a company is shown in a time of crisis. And as we have in the past, we will navigate this one by leveraging our strengths and seizing opportunities that will help us continue to thrive over the long term.
I'll now turn it over to Harmit to walk through the quarter in further detail. Harmit?
Thank you, chip. Good afternoon to all of you. I hope all of you, your families and loved ones are safe and healthy. The coronavirus is having far-reaching consequences around the world. Before I walk you through our results for the quarter, let me share what we are doing now to respond to the challenge of Covid-19. Our focus is to balance cash preservation and profit protection. To that end, we are ensuring adequate cash flow and liquidity to navigate the choppy waters, including suspending our share buyback program and drawing down on our revolver. We are actively managing our supply chain and inventory flow, while leveraging our FLX platform, while cutting our second half purchases and evaluating the most efficient way to reflow the small amount of seasonal items we have on hand and soon we will leverage existing capability such as ship from store to help manage inventory.
On cost management, we're substantially reducing advertising spend and we are pulling SG&A levers available to us to cut cost in our business operation. Such as the compensation cuts and furloughs Chip mentioned. Freezing travel and headcount, significantly reducing variable expenses and negotiating with landlords to abate rank for the period stores are closed. And we're reducing our capital spend on discretionary projects while re-evaluating our store rollout plan. We are deferring our new distribution center in Europe and are now targeting a reduction in annual CapEx spend of up to 30%. We have closed the majority of our doors and those of our franchise partners to help slow the spread of the virus. Currently about 70% of these doors are closed; 20 % are fully open and the balance are operating on reduced hours.
With respect to our first fiscal quarter of 2020, we are pleased to have delivered strong revenue growth. Record high gross margin and adjusted diluted EPS ahead of our expectation. And if it weren't for the virus impact, we would have exceeded our adjusted EBIT expectations as well. The underlying momentum of our business continue to be very strong, as well as our balance sheet and returns on invested capital. This especially true in our global stock fleet where the three-year average return on invested capital for the fleet is over 20%. As I walk you through additional detail on our first quarter results, my comments will reference constant currency comparisons on a year-over-year basis in US dollars unless I indicate otherwise.
We publish the details of our reported and constant currency results in today's press release. So I will not repeat all of those here. First quarter net revenue of $1.5 billion grew 6%. The estimated $20 million adverse impact in Asia of the coronavirus, combined with the unrest in Hong Kong adversely impacted revenue growth by about two percentage points. Also note that we are lapping a strong first quarter 2019 which we grew 11% overall. Levi's men's bottom was flat for the quarter. Our global, our Top 10 global wholesale accounts collectively grew 5% and our Top 5 mature markets grew 3% and within that the US was up 2% for the quarter.
Our total women's business grew 12% in the first quarter on the back of high teens growth last year. And our total tops business grew 5%. Direct-to-consumer grew 13% for the quarter. Revenue from our brick-and-mortar stores were up 14% globally and global e-commerce was up 12%. Our total digital ecosystem grew double digits in Q1 and now comprises more than 15% of our total company's revenues, double the size of what it was just three years ago.
Gross margin in the first quarter was 55.7%, a record high for the company. This represented an increase of 110 basis points on a reported basis reflecting the benefit from the price increases we have taken, as well as higher direct-to-consumer and international growth. Currency effects were negligible. Adjusted EBIT margin of 12.6% declined 180 basis points on a reported basis entirely due to our plan to smooth advertising, higher charges from equity settle award and the timing of payoff -- and the timing of related payroll taxes and approximately $10 million of loss adjusted EBIT from the coronavirus. The benefit of Black Friday revenues in the current year which favorably impacted adjusted EBIT margin by about 70 basis points was substantially offset by an estimated 50 basis points adverse impact from the coronavirus.
Adjusted diluted EPS for the first quarter of $0.40 cents increased $0.02 on a reported basis compared to the same quarter in the prior year, slightly trailing 8% reported adjusted net income growth due to the increase in the company share count resulting from our IPO. The estimated adverse impact with the coronavirus was $0.02. Currently unfavorably impacted adjusted net income by two percentage points and adjusted EPS, diluted EPS by $0.01.
Now I'll share more detail on the first quarter results of our three regions in constant currency unless I state otherwise. Our results benefited from the calendar 2019 Black Friday week ,which fell into our fiscal Q1, 2020. As such my regional comments today will focus on our business results adjusted for Black Friday. First quarter revenue in the Americas was flat when adjusted for Black Friday. We were really pleased with direct-to-consumer growth of 10% when adjusted for Black Friday, which was a combination of e-commerce growth, new brick-and-mortar stores in the region and same store sales growth. The region's direct-to- consumer growth was offset primarily by decline in US wholesale, which was down 4% when adjusted for lower shipments to off-price. This was a bit better than I expect Asian especially as we were lapping high single digit US wholesale growth in the prior. So on a two-year stack US. wholesale was positive.
Our Women's business continues to be the standout of US wholesale where it grew double-digit this quarter. Europe's revenues were up 11% when adjusted for Black Friday. The growth again broad-based across channels, product segments and market and this was another quarter of lapping double-digit growth in the prior. Direct-to-consumer revenues were up 9% adjusted for BLACK FRIDAY and wholesale revenues were up 12% on broad growth across markets and our customer base. The Women's business posted another quarter of stellar growth up 19% versus last year. And Levy's men's bottoms grew an impressive 10% fueled by innovative new fit that resonated with consumers.
In Asia, we estimated net revenues growth of 9% when adjusted for declines related to the coronavirus in the region and the political unrest in Hong Kong. Most of the region's markets grew in China prior to initial store closures in response to the outbreak, our turnaround strategies were really gaining traction as double-digit revenue growth was eclipsing our internal expectations there. At the peak nearly all our doors were closed and although traffic remains well below prior level, we have now reopened all our company operated stores in China including a Beacon store in Wuhan and all but six franchise doors. Though sales in China remain down to prior year, performance is sequentially improving each week with our mainland store performance leading the charge given the premium collection they're in. And the company is in the process of taking back stores in Guangzhou and Chengdu from our prior franchise partners.
Sales of a digital footprint in China meaning our e-commerce sites and those operated by a partners grew in March versus prior year. In particular driven by the strong growth in women's fashion fit. We leveraged our partnership with T-Mall in the launch of our Super Mario collaboration generating a ton of buzz and strong sell-through. And China's gross margins in March are higher than prior reflecting the favorable revenue shift towards the direct-to-consumer channel. We are encouraged by the progress we have seen in China and we are using artificial intelligence and consumer insights to inform the PlayBook we'll use for other markets as we begin to recover.
Turning to balance sheet and cash flows. In dollar terms, total inventories at the end of the first quarter were down 7% compared to a year prior, continuing the positive inventory leverage trend. The composition of inventory was healthy with more than 70% being evergreen products that carry over well into future seasons. We have full visibility into our inventory across all stages of our supply chain. And we are working proactively, leveraging the strong relationships we have with our suppliers and customers around inventory levels. And have aggressively cut purchases and canceled orders for the second half of 2020. We are working with our suppliers to manage the flow of finished goods in line with reduced demand in the short term.
We are pulling all agility levers including FLX which is unique to LS &Co to respond to changes in demand. We are working to extend the lifecycle of the inventory we have on-hand by carrying evergreen products forward into subsequent seasons, while infusing some new products in the mix to deliver freshness of assortment. We feel confident that we can minimize raw material liabilities by carrying over fabric into product for subsequent seasons as much as possible. Even in a promotional environment, given the strength of our brand and inventory actions, we believe we can strike a good balance between gross margin and driving revenue. We have built a very healthy balance sheet and ended the quarter with access to nearly a $1 billion in cash and another $820 million available under our credit facility, which is backed by strong, high-quality financial institutions. And our next debt maturity comes in 2025. Cash is king in situations like this. So in the current environment we felt it's prudent to further augment our cash on hand and accordingly drew $300 million on our credit facility last week. This brings available cash to $1.2 billion while retaining availability of more than $0.5 billion on our revolver. With nearly $1.8 billion in total liquidity, we are better positioned than many to meet this challenge in the near term and emerge stronger when things normalized.
We'll continue to deploy capital on a discipline basis so as to fuel select long-term growth initiatives although at a prudently lower level with fewer store openings than we announced on our last call. We are also sticking with quarterly dividend payment for now and have announced our second quarter dividend which will again be $0.08 per share. This will bring first-half dividends to approximately $64 million, an increase of 16% as compared to the first half of 2019. We will reassess dividends for the balance of the year as the situation evolves. Under our share buyback program, we've already purchased a sufficient number of shares to offset our 2020 employee stock grand dilution estimate. Based on present circumstances, we do not anticipate the need to do further share buyback for the remainder of the year and accordingly have suspended the program.
And finally, a word on guidance. Given the unprecedented phenomenon of the coronavirus pandemic and the significant economic uncertainty it introduces, we have made the decision to withdraw guidance for the time being. Once we believe that we have sufficient visibility to reinstate guidance, we will do so.
In summary, prior to when the coronavirus started to impact our results, our business trends and financial results were very strong. And even in the current situation, we remain a strong, purpose-driven company with powerful iconic brand and a confident outlook on our long-term growth opportunities once we emerge from the current crisis. We are geographically diversified, which will provide us the ability to capture best practices as well as sales as we come back in various markets. Our global diversified supply chain is agile enough to enable us to wisely manage inventory and to maximize our opportunity for working capital efficiency. We are being nimble in response to the developing situation and response to the actions we're taking now, we'll continue to drive lower cost as necessary to mitigate the profitability pressure from lower revenues. And we'll right size capital development to cover our highest priorities in order to preserve and drive the most efficient use of cash.
Our strong balance sheet provides us sufficient liquidity to carry us through this difficult time. We have a deep talent based around the world and most importantly, we have one of the most iconic apparel brands loved by fans worldwide and increasingly by younger consumers ,who care about companies that do well and do good. We will focus on what we can control and expect to emerge from this challenging time a stronger company.
With that will now open it up and take your questions.
[Operator Instructions]
Next participant is from the line of Heather Balsky from Bank of America. Your line is now open.
Hi. Good evening. Glad to hear everything is going well and everyone's in good health. Thank you for taking my question. Can you just talk about how your various wholesale partners in Europe and in the US are responding to this in terms of working capital and in terms of inventory orders? And then can you talk about the levers and tools you have to manage working capital during this downturn. Thanks.
Heather, hi. Glad to see you're safe and healthy. Thanks for asking the question. We are blessed that we have customers and wholesale partners that we have great relationships with. We are working with each one of them on a case by case basis. We're collecting the cash that's owed to us. We're managing inventory. The good news is that I mentioned, given that our inventory levels were generally healthy as we enter the quarter and ended the 2019, we are in a good spot. A large piece of our inventory including the in trade inventory is core. So we believe that once the retailers open their stores and we open our stores, we'll be able to work through that and we're in discussion with our partners. We are asking them to pay us what they owe us which is the standing of a good relationship. And we're working through with them to be ready when the crisis is over and behind us.
One other quick thing I would add, Heather, is we do have customers that are still in business and still opening their doors and still shipping products. So Walmart, Target, Amazon here in the US are all trading and we're still shipping product to them and same is true with some of the true play e-commerce players in Europe. So we do have some revenue right now and some consumer transactions happening in wholesale, but as you know, the majority of the large department store and chains here in the US are closed. And that's largely true in Europe, across Europe as well.
We have our next question from the line of Matthew Boss from JPMorgan. Your line is now open.
Great. Thanks again and congrats on a nice quarter. Be nice that they opened my line. So, Chip, as we think about the brands top and bottom line acceleration into the crisis, I thought your prepared remarks were actually really interesting. I guess how do you weigh market share versus profitability to emerge from this as a stronger brand as you said without taking some level of a step back.
Yes. So I sort of talked about it in the prepared remarks. We are very focused right now on how do we come out of this stronger as a company, but also how does the Levi's brand come out of this crisis even stronger. So let me hit a couple of things on why I think that's possible. First of all, coming into the crisis there's a very good proof point about the strength of the brand. And that is called pricing power. We've been talking about pricing power. We took pricing at the end of last year and you saw it flow through in gross margin and gross profit line this year or this past quarter Q1. So nothing better demonstrates the strength of a brand than the ability to price and we did that successfully in Q1.
Second, we're continuing to invest during this period. We have not gone completely dark. We are cutting back to be very clear. We are cutting back on A&P, but we're being deliberate and strategic about actions that we can take to strengthen the relationship between the brand and the consumer and the 5:01 concert series is, I think, a great proof point of that and every day it just keeps getting more momentum. We're trying to find ways to connect more strongly with consumers during the period of time that they're cooped up.
And third is on the product front. We're going to continue to bring newness. This Super Mario from Nintendo collaboration that's dropped in China and Asia and Europe and drops later this week here brings some fun and some newness to the brand. So we're not stopping; we're not pausing. We're continuing to go forward on product and product innovation. And finally, we're going to continue to leverage on digital, everything digital. So we launched the app a few months ago. And that's off to a really good start. We've got our loyalty program. We're going to continue to double down on that. And our e-commerce business and then I guess the last thing I would say is I do believe crisis creates opportunities. There are going to be some players in this industry that don't make it and that's going to open up real estate opportunities for us potentially. It could, we could wind up being the shared beneficiary of others not making it. And as I kind of cruise the internet and Instagram and look at our Facebook page and stuff, a lot of people are writing about while I'm working at home I'm kicking back in my Levi's and it's become a Levi's moment.
And I think that gives us something to build on as we come out of this crisis. So we really focused on it. And I'm very, very confident that whatever the shock is to the consumer and the economy, when the consumer does emerge from hibernation, they're going want to go back to the brands that they love and to the brands that they're comfortable with. And they've got a relationship with them. And that's why I believe we're poised to win in this environment.
Great. Maybe to switch gears to Europe. So it's close to a third of your sales. It has been meaningful driver of growth. So maybe pre-crisis can you speak to profitability metrics and drivers of the pricing power that you were seeing in Europe and then as we think post-crisis just the remaining opportunity as we think about the profitability and pricing opportunity that you continue to see in Europe?
Sure. Matt, pre-crisis as you know we've been growing Europe now in the mid-teens and for a couple of years at 20%. Despite that growth, our margins have grown so on an operating margin basis, we've seen clear leverage, which means that we've been growing the top line, as well as driving leverage to the bottom line. We did take pricing in the second half of last year. The pricing stuck and has continued to stick just, till just before the crisis. The brand is very, very strong. Our entire portfolio of products are resonating really well in Europe. So thing men's bottoms which were up 10% in the quarter. Our women's businesses grew 19% on top of real strong growth the previous year. And so we've also continuously to see grow growth in tops. Execution continues to be very strong across both franchise and our company operations. So our view is that as stores begin to reopen, the strength of the brand besides all the pricing that we took. And the wonderful execution that the team on the ground brings to the market.
I think we've stand us well especially as some of our other peers of competitors who were in a tougher position think differently. So we've gained market share. We think we will emerge out of the crisis a lot stronger.
Your next question is from the line of Paul Lejuez from Citigroup. Your line is now open.
Hey, guys. Thanks for taking the question. Curious, I'm sorry if I miss it, but did you say that you've seen an acceleration in your income sales since stores have been closed? And curious what you're seeing in terms of changes to the basket sides and mix of business and just curious if online sales may be skewed towards bottoms versus tops more so these days than normal? Thanks.
Yes, Paul. So the acceleration or the growth in the digital business we have seen in China. So China, at the end of the first month as stores have open the business is positive year-over-year. Across our other e-commerce business, the business is broadly flat. I would say Asia is up, Asia is positive; Europe and the US is slightly down. So overall the businesses has been flat. In terms of your question of bottoms and tops, the ratio both in China as well as in the US is probably the same it was before the crisis. So we haven't seen a dramatic change in the mix of the business.
Those remained flat.
Thanks. I mean I know I'm just, just to be clear.
I mean I think the other, it's important to note that over the years we've continued to add stretch in our bottoms. and I think at last count over 80% of our bottoms had reasonable amount of stretch. So to Chip's point people working at home probably are feeling a lot more comfortable.
Yes. Thanks. And can you also talk about in your DTC business first quarter of ex Black Friday strong performance. I'm just curious if you could break down e-com versus full-price versus factory stores?
I think if you looked at our first quarter one, a brick-and-mortar was up 14; e-commerce was up 12. I don't have the e-commerce numbers top of my head ex Black Friday, but I don't have it on the top of the head, but I would say both were reasonably strong from that perspective.
Your next question is from the line of Kimberly Greenberger from Morgan Stanley. Your line is now open.
Okay. Fantastic. Thank you so much. I wanted to start with just understanding what percentage of your total inventory would have some sort of a seasonal element as opposed to evergreen sort of product? If you could help us understand that because perhaps there's less markdown risk on the evergreen product. And then secondarily, what are you hearing from your vendors in terms of third quarter orders or fourth quarter orders, what's the early look at your order book? And then lastly, what sort of markdown support or margin support are your wholesale partners currently looking for? Thanks so much.
Yes. Kimberly, as I said, the good news is we have worked away at inventory and improving turns over the last couple of years. So the inventory leverage which is the growth or the decline in inventory relative to the growth in revenue has been positive. So we entered the quarter with inventory down 7%, 70% of that is core. I would say seasonal inventory is about 15% to 20% and we are working through with both our wholesale partners, as well as franchisees in ways and means we can, as the stores open sell that product. I think going back to what Chip said, the strength of the brand as well as newness that our products bring to bear, we are generally confident that we can balance growing revenue and gross margins. The other thing on gross margin just to your point, we're starting at a very good spot. Our gross margins are at a record high and I think that will bode us well both through the crisis as well as we emerge out of it.
To your question about the discussions on order book et cetera, again, it's case by case. We've adjusted our inventory based on the demand signal we've got. We have a fairly flexible supply chain and so if things come back faster, we can flex it up. We also have the FLX platform where we can change fashion trends because we have length which is again something that is going to be a competitive differentiation for us relative to the rest of the folks in the apparel industry.
I guess the only other thing to add is just real briefly is and I think we said it in the prepared remarks that we cut all unfilled purchase orders in the second half of the year. So we are trying to aggressively manage the second half inventory in terms of inbound just recognizing that everybody, all of our customers are going to have to work off this inventory from their stores being closed. But the good news is more than 70% of our inventory is core replenishment and it can carry over to the next season.
Great.Okay. And last for me, I understand that when China reopened the stores we are still comping down. If you think about the last week or two what sort of the magnitude of the recent performance in comparable store sales per China?
Yes. I know I hate talking about averages on a store base of 500 stores. We have mixed performance there. We have some stores that are already comping ahead of prior year. And we had some that are still significantly down versus prior year. But I think what's important is since the stores started reopening traffic has kind of improved sequentially kind of week-over-week and our business performance in the aggregate has improved week-over-week. And we're seeing our e-commerce business now comping positive performing ahead of year ago. So I kind of used that as light at the end of the tunnel. The consumer is coming back albeit maybe a little bit tentatively but there's -- there are green shoots of optimism. It's also worth noting that our mainline doors, particularly the ones that have our more premium assortments in them seem to be doing best right now versus prior year. And that may be part of the playbook as we go forward.
And gross margins, Kimberly, you heard me say gross margins were up.
We have our next question from Bob Drbul from Guggenheim. Your line is open.
Hi. Good afternoon. I just wondering if you guys and Chip, I was wondering if you could talk a little bit more just like US wholesale but specifically the mass channel in terms of what you've seen there. What you're seeing there? A lot of discussion around tops and mass versus bottoms and mass. I just wondered if maybe you could just talk to those trends and even post quarter end.
Okay. Well. I did kind of allude to it that both Walmart and Target are still open. And we continue to be very optimistic about the task which we've now continue to expand. We're kind of north of a 100 doors with Target, feeling really very good about that. As Harmit mentioned earlier, we haven't really seen a dramatic shift from bottoms to tops. And there are lot of people who are talking about that. And they're calling it the zoom effect. People are wearing the pajamas down below and a nice top up above, but we haven't really seen a dramatic shift to our mix from tops to bottoms on our businesses. So we're encouraged with the business performance of Levi's Red Tab at Target. We also have our value brand signature in Denizen in Walmart and Target. And they actually were flattish down about a point or two points versus the prior year in Q1 and that may have been we're still trying to figure out how much of that was consumer and consumption driven versus those customers shifting their open to buy budgets to other household necessities, toilet paper, paper towels, hand sanitizer and food.
I suspect it's probably more the latter than it is the former. So we'll see as this crisis unfolds, but I do think it's important to say that we do have a portfolio of brands and these value brands play a role in our portfolio. And as the consumers get shocked and potentially as we see big spikes of unemployment. We've got a brand there for the consumer and it's great product at that value price point.
Got it. And in terms of the supply chain generally, have you been able to procure everything sort of timely and has they been operating for you pretty smoothly over the last year?
Right now, I was just going, I mean very shortly, in short, yes. We're good. And we're good with what we have on hand right now. And particularly with just about everybody being closed with more than good and we're pretty confident about what we have coming in for the second half. So a good part of the second half is already produced and waiting to go on to boats to ship over here so later in the summer when it should be hitting consumers - or customers' floors. Harmit, I don't know if I cut you off.
Yes. No worries, Chip. This -- the wonderful virtual dialog. But I said three other things, Bob. First, as a value-based company has been around 167 years. We're taking full responsibility for finished, ready-to-ship orders and we are working on timetables, adjusted timetables with our vendors. We have a program in place for our vendors to get early payments at favorable market rates and several vendors take advantage of this already. We're looking at ways to expand this program to the benefit of vendors. And last but not the least, Chip talked about a $3 million grant of that we're granting a $1 million to organizations that support apparel supply chain workers with a focus on public health responses particularly for women. And we're working with industry stakeholders to explore options for a broader collective response, so that we can support workers during this crisis. So we're doing in a lot more than just making sure the goods we need are delivered.
Got it. And if I could just make it one more question. I know that the Nintendo Super Mario Brothers launch has gone well internationally. Is it true that Chris Ogle got an early pair for the ones here in the US and that's what he's wearing during this conference call?
He is absolutely wearing it. How did you know? That's crazy.
A little birdie told me that.
It's really fun my product. It hits later this week. So hopefully everybody will go out and get some. Thanks Bob. Good to hear from you.
Your next question is from the line of Jay Sole from UBS. Your line is now open.
Great. Thanks so much. Chip, you mentioned there could be some real estate opportunities that arise from the situation. And just related to that, you talked about any progress you've made over the last quarter developing the full priced store model for the US?
Yes. It's, we remained really optimistic about this new store model, which is smaller footprint, better location. We've got a couple of them. We have a few more coming. We're not stopping those. Those are still plan to open later this summer. The one I always talk about as an example is the Stanford Mall. We need to, I guess, get a little bit more clarity on how long and how deep and how much of a problem do we really have here from a financial standpoint before we can commit to whether we would accelerate that model or not. I mean as Harmit said it, balance sheet and cash is king right now. We don't want to get out over our skis from a capital standpoint. But we're bullish about this. And I'm very optimistic about it, about the model itself. And I do think that there's going to be this economic shock is going to have an impact. And it will create opportunities and it could create opportunities for us to find more of those kind of locations more quickly. And if we've got the financial strength and flexibility, we may pounce on it and not miss the opportunity to capitalize on the environment and the situation that's going to happen. So we remain optimistic about it on these stores, the ones that we've opened that are kind of along the lines of this model are profitable.
I think Harmit said it in the script that our ROIC on our store base right now on a global basis is like 20%. So we clearly have an opportunity for more mainline doors here in the US. We only have a little bit more than 30 right now. So we'll take advantage of the opportunity, if the right opportunities come along.
Got it. And then maybe if I could just ask one more on inventory. You talked about the uncertainty of the situation and it's got to be difficult to plan for holiday not knowing how consumers are going to behave and if they're going to be coming back to stores or they're going to increase shopping online. Can you just touch on a little bit more the kind of flexibility that you have to be able to shift inventory between stores and online just to react to whatever happens as we go through the rest of the year?
Yes, well, I'd say first and most importantly, we've developed the ability to ship from store. We can fulfill e-commerce orders from store.
And in fact, we're going to start firing that back up here in the next week or so just so we can mitigate upon the potential risk of our e-commerce distribution center or the largest distribution center potentially getting shut down. I mean a number of states distribution centers that aren't shipping food or medicine are getting shut down is not being necessary or business essential. And so we want to mitigate that possible risk. And we've built that muscle, that capability so that's the first thing I would say. The second thing is we've got, I talked about our e-commerce site. It's basically our best store. And it has a large variety of PC9s and assortments that we have in both our mainline and outlet doors. And we have plenty of flexibility to shift inventory from stores to e-commerce and in both directions. So we've got maximum flexibility to do it.
Your next question is from the line of Omar Saad from Evercore ISI. Your line is now open.
Are you guys there? Can you hear me? So apologies, no worries. Apologies if this has been asked, but I wanted to kind of dive into the consumer behavior side of the equation. I know it's easy and enticing to talk about the pre coronavirus world and the post coronavirus world. But it's not yet clear I think how long we're going to be in this coronavirus world and what it means on consumer behavior. So anything you're learning and how consumers are acting in China or different parts of China? Any thoughts on how consumer behavior might be the same or different in your categories in Europe or in North America? And then, I guess, is the key here when you can reopen stores or is the key here when consumers feel comfortable and safe to go back to things like concerts and music festivals and other kind of public bars and happy hours, jeans and casual attire occasions or so if maybe you can kind of walk me through some of those things.
Yes. Well, so I'm the big consumer guy here and we're trying to learn as much as we can in China. And I would say that China may not be a perfect model for everything that we might expect to see in the West. And that's for a whole host of reasons but it's quite possible here in the West we're going to see a much bigger economic impact, more job losses. We're already seeing it right, 10 million people filing for unemployment in the last two weeks. And I think all of those dynamics could potentially have an effect on the consumer, but what I can tell you about China is that as we brought our stores back up freshness and newness matter. Our top-selling item for women is the new balloon fit, which we literally just launched. And so they're looking for fashion. They're looking for newness. They're looking for something exciting. The Super Mario Brothers collaboration that we launched on a super brand day on T-Mall has literally taken off. And so newness, fun ness is going to be important I think. And we're very, very conscious about as we plan out second half to make sure that we're leaving ourselves enough flexibility to make sure we've got newness on the floor when the consumer does come back.
But I think what's going to happen here in the US, what's going to happen with the consumer, it's one of the big unknowns and I kind of alluded to it right at the top. It's very difficult to forecast the future right now not knowing how deep or how long this goes. I would say the deeper the economic impact is and the longer everybody is cooped up; the more of a shock there will be to the system and it may take longer for the consumer to come back. That's why I think it's really important that we continue to build our relationship with the consumer during this period of time of isolation. We're not going to let them forget about Levi's, while they're cooped up in their home. And so building that relationship, remaining authentic and true to who we are this very excited as you know as you can tell from this concert series that we're doing. But we're challenging ourselves. What are the other only Levi's could do that kind of thing type of moments.
But I still think there's a lot more we don't know than what we do know right now. And we just have to see how this situation unfolds. And but continue to play to our strengths and learn from China and as other markets in Western Europe begin to come back; learn from Western Europe and just keep building our playbook as we go. So that's kind of how I think about it, but as I said, I mean I do think there will be winners and losers here. And given the strength of our brand, consumers who going to want to come back to their favorites and to the brands that they trust and that they love. And so I think that positions us really well.
We have our next question from the line of Dana Telsey from Telsey. Your line is now open.
Good afternoon, everyone. Chip and Harmit, hi. As you guys have been talking about obviously, as you've been talking about the expense management underway. We're in the buckets obviously is occupancy, how are you thinking and what are you seeing in terms of lease terms? Are there lease renegotiations of your fleet around the world globally, whether outlet or full line. And I totally agree there's a lot of opportunities for you to get some better locations even smaller ones in the US when all of this is said and done. Thank you.
Yes. Dana. Yes. Let me take a stab at that, we are in discussions like most of other retailers with landlords and we're seeing success. I think we've got some great landlords and they're being mindful of the situation. They like, we were talking about the brand. They also want great brands. They also want great credit and they want brands that are going to be here for the longer term. So we're working it case by case and that's why I talked about it as an opportunity from an expense management perspective. We also have governments outside the US, the UK for example, in the fiscal stimulus, they have given an abatement on property tax as a holiday. And so we are leveraging that in different markets. And we're working with the White House and the different associations to try and bring similar practices in the US as part of stimulus form. So I think we feel good about where we are. Obviously, it's difficult to generalize but as Chip earlier mentioned, if you think about a long term there probably will be vacancies. It gives us an opportunity to both expand closed space for stores that are really doing well as well as we grow main line in the US and grow mainland across the world, it gives us opportunities to get into [indiscernible]location.
End of Q&A
Okay. I think we'll call it there. We apologize for going over a little bit long, but there were clearly some technology challenges with a couple of questions. Anyway thank you all for dialing in. And we're in a once in a century type of situation right now. And I just hope that you all will stay safe and keep your family safe and healthy. And we will look forward to talking with you at the end of the next quarter. And hopefully we'll be able to talk with more specifics in terms of what we expect for the balance of the year. Thank you all very much for dialing in. And take care of yourselves.
Thank you, presenters. Ladies and gentlemen, and this conclude today's conference call. Thank you all for participating. You may now disconnect. Have a great day.