On Holding AG

NYSE:ONON

In the heart of the Swiss Alps, On Holding AG crafted a distinct niche in the athletic footwear and apparel industry, blending innovation with a passion for performance. Founded in 2010 by former Swiss Ironman champion Olivier Bernhard and his friends David Allemann and Caspar Coppetti, the company was born out of a desire to create a new kind of running experience. At the core of their business lies the CloudTec® technology, a patented cushioning system designed to soften landings while providing explosive take-offs. This innovation appeals not only to professional athletes but to anyone seeking comfort and style in their active lifestyle. With a keen focus on research and development, On continues to evolve its product lines, venturing beyond footwear into performance apparel, effectively capturing a broader consumer base. On Holding's business model revolves around a combination of direct-to-consumer sales and a robust wholesale distribution network. This multifaceted approach ensures their presence in major retail chains while maintaining a strong online and flagship store presence. The company’s strategy extends further, leveraging high-profile partnerships and athlete endorsements to bolster its brand prestige and visibility on a global scale. By maintaining control over its supply chain and emphasizing sustainability, On not only optimizes production cost-efficiencies but also aligns with the growing consumer demand for environmentally conscious products. Through this intricate balance of innovation, strategic distribution, and brand management, On Holding AG monetizes its expertise, driving growth and enhancing its competitive edge in the ever-evolving sportswear industry.