© 2024 Alpha Spread Limited. All Rights Reserved.
www.alphaspread.com is not operated by a broker, a dealer, or a registered investment adviser. Under no circumstances does any information posted on www.alphaspread.com represent a recommendation to buy or sell a security. The information on this site, and in its related newsletters, is not intended to be, nor does it constitute, investment advice or recommendations. The information on this site is in no way guaranteed for completeness, accuracy or in any other way. In no event shall Alpha Spread Limited be liable to any member, guest or third party for any damages of any kind arising out of the use of any content or other material published or available on www.alphaspread.com, or relating to the use of, or inability to use, www.alphaspread.com or any content, including, without limitation, any investment losses, lost profits, lost opportunity, special, incidental, indirect, consequential or punitive damages. Past performance is a poor indicator of future performance.
You don't have any saved screeners yet
Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Good afternoon, ladies and gentlemen, and welcome to the Acxiom Fiscal 2018 Fourth Quarter Earnings Call. [Operator Instructions] As a reminder, this conference call is being recorded.
I would now like to turn the call over to your host, Ms. Lauren Dillard, Head of Investor Relations.
Thank you, operator. Good afternoon and welcome. Thank you for joining us to discuss our fiscal 2018 fourth quarter and full year results. With me today are Scott Howe, our CEO; and Warren Jenson, our CFO.
Today's press release and this call may contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. For a detailed description of these risks, please read the Risk Factors section of our public filings and the press release. Acxiom undertakes no obligation to release publicly any revisions to any of our forward-looking statements. A copy of our press release and financial schedules, including any reconciliation to non-GAAP financial measures, is available at acxiom.com. Also, during the call today, we will be referring to the slide deck posted on our website.
At this time, I'll turn the call over to Scott Howe.
Thank you, Lauren. Good afternoon and thanks for joining us. I'd like to start today by addressing a few key topics, specifically I'll provide a brief update on our portfolio realignment and strategic process for Acxiom's marketing solutions, discuss our GDPR readiness efforts and address the changes to our Facebook relationship. I'll then review the quarter and talk about where each of our businesses is focused in fiscal 2019.
First, our portfolio realignment and strategic process. On our last call, we announced plans to reconfigure our portfolio into two distinct business segments; LiveRamp and Acxiom Marketing Solutions or AMS. We believe this structure unlock several clear benefits including a simplified go-to-market strategy, stronger organizational structure, meaningful synergies, a cleaner investment thesis, and strategic optionality. The new structure went into effect on April 1 with minimal disruption to the business, and we will report our results under the realign segments beginning next quarter.
Last time we spoke, we also announced plans to evaluate strategic alternatives for AMS to further strengthen the business and deliver greater value to clients. As part of our process, we are working through a wide range of options, all focused on better serving clients through expanding our product offering, maximizing our value proposition, and accelerating growth. We are pleased with our progress, while we have not committed to a specific timeline we are moving both expeditiously and methodically, and we are confident the process will yield a successful outcome for clients, associates and you, our shareholders.
Next, GDPR readiness. If there is one thing Acxiom has understood over it's 50-year history, it is the importance of strong data stewardship and data ethics. Our mission is then to provide value to businesses and consumers through data. Importantly, as stewards of data, it is also our responsibility to be transparent and accountable for ensuring data is used in ways that benefit consumers. Our global data ethics program goes well beyond what the law requires to ensure we operate in ways that are also just unfair to individuals. Throughout our history, we have always been a leader in ethical data practices, as well as vocal advocates for individual privacy rights and protections. GDPR is data accountability and governance law that we believe will help to lever higher standards of transparency and value for all stakeholders to individual, societies, economies and businesses.
GDPR for companies like Acxiom that have embraced the new law is a differentiator, reinforcing our trustworthiness and durability. For the past two years, our global data ethics team has led a program of continuous improvement using GDP as a catalyst to improve our global data governance program. Working across our business and our industry, we have worked to ensure that we are not only GDPR ready by May 25, but also well positioned to serve our clients, partners, and the consumer in the years beyond. The program first involved an in-depth assessment of GDPR against our business including mapping correct processes against GDPR, identifying all stakeholders, identifying requirements and prioritizing business needs. We then developed a implemented a blueprint for GDPR compliance including remediating and implementing new prophecies, policies and technology.
As part of this work, we inventoried all our processing and all our data sources and LiveRamp match [ph] partners to ensure that any data we leverage is properly sourced under GDPR; this resulted in hundreds of data source reviews, data privacy impact assessments, and thousands of contract amendments. I am pleased to share that in all material respects, all major program initiatives are complete and we will be GDPR compliant.
Now, let me provide our Facebook relationship. At the end of March, Facebook announced plans to discontinue it's Partner Categories Program. Partner categories provides audience targeting tools leveraging offline demographic and behavioral data like homeownership or purchase history from data partners like Acxiom. Let me make something very clear; Facebook's decision to discontinue partner categories has nothing to do with the quality or ethical nature of our data models. Facebook's challenge was not around it's data source, it was around it's ability to secure it's own data. As we always have, we got to great lengths to ensure the data we leverage is ethically sourced. We have rigorous processes in place to ensure the data we procure comes from reputable providers and has the proper permissions and rights for use.
Data driven marketing is a secular trend that is not going away. When used ethically, data transforms consumer experiences in business ROI and that's really good for the entire industry. In fact, publishers who have been first to embrace data have gained disproportionate share and revenue. Following their original announcement, Facebook came back and clarified that while third-party data would no longer be available through partner categories, they do intend to continue to allow marketers to utilize their own data models built with first, second and third-party data so long as marketers certify that data has been ethically sourced; this means that marketers will be able to continue to use data for marketing on Facebook, it represents an opportunity for us overtime to recapture some of the lost revenue from Facebook via direct relationships we have with many marketers.
This is a win for marketers, many of whom are developing unique and proprietary data models that they want to apply across all of their used cases. On the heels of this announcement, we also reached out to over 30 of our largest publishers and platform data partners representing the majority of our non-Facebook digital data revenue, and without exception they all intend to continue to utilize ethically sourced data in the campaigns they support. Like the trade desk, we have not seen any pullback in the use of data outside Facebook; in fact, April was a record quarter for the LiveRamp data store.
Switching gears now to the quarter and FY19; we delivered a solid fourth quarter highlighted by strong top line growth, expanding margins and continue execution across all areas of the business. Excluding divestitures, total revenue was up 9%, in fact, revenue was up all segments and all geographies during the quarter. Beneath the top line, will again delivered meaningful margin improvement with total company gross margin up over 300 basis points, and operating income up 60%.
Now, let me discuss both of our businesses in more detail. First, Acxiom Marketing Services or AMS; inside of AMS marketing services had a strong quarter and it feels as if this business is beginning to find it's stride. Revenue grew 5% and we delivered modest bottom line improvements on the heels of an impressive bookings quarter in Q3, Q4 represented the largest new bookings quarter in over five years, driven by meaningful new logo wins with Toyota, Santander Bank, and American Family Insurance. We are thrilled to add these leading organizations to growing client roster. All of three came to us looking to improve their people base data strategies, and we were able to develop flexible next-generation database solutions that are Omni channel, real-time enabled, and demonstrate real ROI.
In FY18 we added over 20 new database logos representing the strongest new logo year during my time at Acxiom. I am also excited to share that Q1 is on-track to be another very strong bookings quarter. In the last six weeks, we signed five more new logos including Genesis Financial Solutions, a company that puts the consumer first by providing quality financing solutions and direct-to-consumer credit cards. As part of this deal, we will help Genesis Financial better leverage it's people-based data management capabilities to identify and effectively engage consumers and drive it's acquisition marketing strategy. In addition to our new logo success, we also recently signed several multi-year, multi-million dollar renewals including a key renewal with one of our largest financial services clients.
I feel good about the progress our marketing service services business is generating. It took a few quarters for momentum to build but our current trajectory is trending positive. This shift can be attributed to several factors; specifically, tighter sales force industry alignment, a continued focus on new logo acquisition, and finally, a better product marketing bip [ph].
Our next-generation marketing database is a solution clients want to buy. It is lighter weight compared to a traditional database, and much easier and faster to implement making it an ideal solution for organizations looking to scale quickly. Our audience solutions business grew 2% during the quarter despite anticipated headwinds from Facebook. Excluding Facebook, revenue will been up high single digits, 9% driven by growth and other digital data revenue. Digital grew 4% during the quarter, but excluding Facebook would have been up strong double digits.
As discussed earlier, third-party data remains a critical component of the people based strategies most publishers and platforms employ, and we expect the use of our data in digital campaigns to continue to drive growth in FY19 despite the impact from Facebook.
Looking ahead to FY19, we expect AMS to be a healthy and stable business. The strategic realignment provides the focused and independent foundation to continue to accelerate the AMS business momentum we are already experiencing. Facebook will certainly create headwinds but the underlying trends absent this impact are positive.
Turning now to Connectivity or LiveRamp. Connectivity delivered another solid quarter and the business continues to demonstrate it's strong network effects. Revenue in Q4 grew 30% and we exited the quarter with $230 million revenue run rate. For the year revenue grew 43%, and inside of this growth, we delivered meaningful bottom line improvement with full year segment EBITDA in the mid-teens. LiveRamp is the industry's leading identity and data connectivity platform. It is a best-in-class FAS business with compelling scale, growth and operating leverage. LiveRamp's identity draw [ph] connects all the world's data with all the world's people for all the world's used cases. And while marketing has been our current focus, the applications for this technology are much broader.
Warren and I often talk about the multiple growth leverage we have at LiveRamp; specifically adding new clients, growing existing relationships, developing new products and capabilities like B2B or addressable TV.
And finally, expanding internationally. We are pulling on each of these levers and are confident in our growth outlook for LiveRamp. Let me talk briefly about each in turn. First, new clients; during the quarter, we added roughly 30 new clients bringing our total direct client count to over 570, up from roughly 400 clients at the end of last year. Notably, in the U.S. our direct client list now includes 5 of the top 7 banks, 5 of the top 9 insurance companies, 4 of the top 5 telcos, 5 of the top 6 auto companies, 6 of the 9 largest retailers, and all 3 of the top 3 airlines. We've experienced a lot of momentum with brands in FY18 and in fact, our brand business was up nearly 50% this year. We believe we still have a lot of runway to have new brands, and are finally getting easier to bring on the 571st customer as the network flywheel spins.
We expect new logos to continue to be an important growth driver in FY19. A second key growth lever for the business is the ability to land and expand, most brands start using LiveRamp for basic displays for getting use cases. However, as we expand our coverage beyond programmatic, we are seeing some of our more sophisticated clients begin to leverage us for things like measurement and attribution, personalization, and in some cases using us as the system of record for their entire enterprise. Today the average number of connections per client is approximately 12 as we continue to introduce new use cases like TV or people-based programmatic, we expect this number to grow. In fact, it is our belief that the average Fortune 500 advertiser has well over 100 different activation points with which they should be using data. So we are really just scratching the surface here.
We have nearly $41 million plus clients, up from roughly 30 at the same time last year. And as our clients leverage their data in workplaces, the stickier our solution becomes. Our net retention has been consistently north of 110%, a fact of which we are proud.
Next, new products and capabilities. This is an area where we are placing several seeds today that we believe will become meaningful growth drivers for us in the future. Let me briefly provide an update on a few of these initiatives.
First, the people-based programmatic consortium. A year ago on this call, we announced an effort without AppNexus, Index Exchange, and others to embed our identity in the programmatic bidstream. Today, we are close to 30 platforms, both from the supply and demand side. Participate in only ad ID consortium. By the end of this year, we expect over 70% of all open web inventory to be identity link enabled. This is a huge deal, as open web programmatic spend is estimated to grow to over $30 billion in the U.S. in 2018.
Importantly, it also drives ubiquity of our identity across the ecosystem which has a flywheel fact on the rest of the business. Next, LiveRamp TV, in conjunction with ramp up this year, we formally launched identity length for TV. This is an effort we are really excited as it expands our team to include the $70 billion plus TV opportunity. When we spoke with investors in March, we talked about three key things we needed to do here; one, activate the buyer side; two, automate to any even button for addressable TV; and three, extend our identity linkcraft to include connected and OTT televisions business identifiers.
We are starting to see a lot of momentum trends; in Q4 alone, we saw campaign volume increase by more than 50% for addressable. We are working with over 20 new advertisers on this use case including major brands across pharma, retail, apparel, CPG and traveler. We also officially launched our new TV platform which automates what would otherwise be a highly manual process. This is a huge milestone and it increases the speed at which TV can transact and makes third-party data sets from our data store readily available. We now work with every major addressable MVPD and 90% of the major television networks. Most exciting, we recently entered into a new partnership with these [ph] advertising cloud wherein Adobe has become the first official reseller of LiveRamp's TV capabilities. In FY19, we expect TV to be a meaningful growth driver for us with TV revenues expected to grow by more than 70%.
Lastly, B2B; in Q4 we announced the acquisition of specific data partners to accelerate the growth of our B2B business. Worldwide B2B remarketing is $170 billion market. However, B2B marketers have historically been unable to take advantage of the innovations identity resolution have driven in consumer marketing in that. We completed integration activities earlier this month and Peter [ph] and Grant Ress [ph], co-founders of Pacific Data Partner and former Oracle [ph] and Blye Kye [ph] with lead the newly formed LiveRamp B2B business. Peter and Grant are proven game changers in the industry, and we are very excited to have them on our leadership bench.
A final and important lever for our LiveRamp business is growth outside of the U.S. We have a very healthy business today in the UK and France, and we plan to formally launch to LiveRamp branded APAC this year beginning with Australia this month. Importantly, some of our most innovative used cases are originating out of international. For example, we are seeing tremendous growth with our second-party data offering outside of the U.S., and in fact are working with some of the world's largest retailers on this use case. And in APAC, we continue to work very closely with Alibaba to onboard our clients data into the Alibaba data bank. Since making this offering available, we've added over 10 new clients in APAC and we are exploring, expanding this value proposition to other publishers.
In closing, we delivered another solid quarter in Q4 and I would like to thank our associates for their ongoing hard work and many contributions. We enter FY19 with a lot of optimism, and we're excited about the prospects for both of our businesses.
Thanks again for joining us today. We look forward to updating you on our continued progress in the quarters ahead. I'll now turn the call over to Warren.
Thanks, Scott, and good afternoon, everyone. Well, it's been quite a year and an exciting quarter. While we, like you, are focused on all things; GDPR, strategic process, industry noise and so on. We believe there are a few powerful things that should not be lost. First, Acxiom in each of our businesses is strong and poised for expansion.
We have digitally transformed this Company and entered FY19 as a thought leader and industry innovator. While others may talk, we have done. And finally, we are well down the road of beginning the next chapter of our Company's history. Well, I won't talk today about each of these points specifically, you will see the proof points in our results and guidance. In my portion of the call, I will share a few highlights from the year and the quarter, walk you through a view of our new segments LiveRamp and AMS. Then I will discuss the value prop of each of these businesses, and finally provide guidance for FY19. After conclusion of my comments, Scott, Lauren and I will again proactively address some anticipated QA.
For the full year while fiscal '18 certainly had it's bumps and surprises we're very proud of our company. Over the last three years our company has undergone a financial transformation. Adjusting for divestitures revenue has increased by an average of 7% per year. Connectivity finished with a $230 million run rate. Marketing services just finished two of it's best new logo bookings quarters in recent history. Our gross margin has increased by over 770 basis points, and for the first year in recent history finished over 50%. Our operating margin improved from 9% to 14%. Our cash flow has improved from $18 million to $55 million, and our EBITDA margin was a strong 20% despite ongoing investments in LiveRamp. Equally impressive marketing services finished FY18 with an EBITDA margin just shy of 30%, and audience solutions was at 44%.
Strategically, our business is also in a different league. We are now a digital thought leader and industry innovator. Connectivity continues to form beautifully as our growth rate was 43% as compared to 44% in FY17. From a segment EBITDA margin perspective, we finished the year at 14% generating close to $30 million. LiveRamp is now a sufficient scale and ready to stand on it's own. And marketing services and audience solutions are on solid footing; together these businesses are incredibly strong. AMS can easily be a platform for expansion and consolidation or alternatively, an important leg in a strategy which embraces the secular trend of data-driven marketing.
For the fourth quarter total revenue grew 9% year-over-year. Q4 marks the tenth quarter in a row in which revenue growth was 5% or more. Revenue was up in each segment and in each geography during the quarter. Adjusted international revenue increased by 18%. Excluding Facebook, total revenue increased 12% and for connectivity an impressive 34%. Total gross margin reached 54% and was up over 300 basis point. Operating income of $34 million grew 61% year-over-year, EBITDA was $15 million, up 36% and we continued our track record of returning capital to our shareholders as we repurchased 1.7 million shares or $49 million during the quarter.
It's also worth noting that since our fiscal year end we have repurchased an additional 1.9 million shares for approximately $46 million. Net calendar year-to-date, we have repurchased 3.6 million shares for approximately $95 million. Since inception of our repurchase program, we have repurchased a total of 21.9 million shares or approximately $420 million.
In summary, Acxiom is a financially and strategically transformed digital leader. We are an innovator and poised to step into the next chapter of our growth and innovation. Charts 5 through 12 are the same in format and content as we've been included in past quarters. These charts summarize our quarterly results.
Next, our two segment structure. Before jumping into guidance, let me spend a few minutes on our segment realignment which is now in effect. Please turn to Slide 13; on this slide we simply wanted to remind everyone how the business operations aligned by segment. On Slide 14, we have prepared a reconciliation which starts with our three segments, and then highlights the reclassification of a few items. Specifically, we have now aligned TV with LiveRamp and internationally, we've made some clean perimeter breaks.
France is now 100% aligned to LiveRamp, and our German business 100% aligned to AMS. On Slide 15, we have included a two-year trend line for AMS. Financially, you see a very healthy business. It has scale with revenues of approximately $700 million, a gross margin in excess of 45%, and strong operating leverage with a contribution margin of roughly 30%, and an EBITDA margin of 35 percent.
LiveRamp; Slide 17 highlights the same two-year trend for the LiveRamp segment and Slide 18 includes some additional SAS metrics. A few things I would like to highlight; overall, revenue increased 43% this past year. Revenue excluding Facebook was up 47% in FY18, subscription revenue was just under eighty percent of total revenue and increased 50% while transaction revenue was up 21%. It's clear why we are so pleased with this business and why we believe this is a best-in-class SAS-investment opportunity.
Now on the guidance; please turn to Slide 20. We recognized this is a unique year for at least a couple of reasons. First, we are in the middle of a strategic process; and secondly, we will be working through the Facebook impact, therefore we plan to give a lot more detail, most notably our growth rate excluding Facebook. We believe this is an important metric on which to focus as it represents our normalized performance. As a final reminder, our guidance excludes items including non-cash stock comp, purchase intangible asset amortization, restructuring charges and transaction related costs.
I'll start with revenue, please turn to Slide21. In fiscal '19, we expect overall revenue of between $935 million to $955 million, an increase of between 2% and 4%. Excluding Facebook, we expect revenue to increase by roughly 10%. For the LiveRamp segment, we expect revenue to increase by 25% to 30%, excluding Facebook revenue to increase by at least 37%, and subscription revenue to increase over 30%. On the bottom line, we expect GAAP loss per share of between $0.18 and $0.23, and adjusted earnings per share of between $0.90 and $0.95.
Slide 22 includes our expected revenue phasing and Slide 23, our other guidance assumptions. A few additional callouts; Q1, we would expect adjusted EPS to be in the high teens. One-time items outside of transaction related spending and potential restructuring charges, we expect no material one-time expense. Given our strategic process, transactional related spending will however be material. Stock-based comp; please turn to Slide 24. In FY19 we expect stock-based comp to be approximately $85 million or roughly 9% of revenue. While we recognize the significance of this expense, please remember that roughly 50% of the total is acquisition related. In FY19 the increase is primarily driven by the acquisition of Pacific Data Partners, remember the payout is 100% performance based and dependent upon revenue targets.
With that let me close with a few final thoughts. Our industry remains strong, vibrant and smack in the middle of a secular trend which is not stopping. Data driven marketing is here to stay and not the proprietary asset of a select few giants. Next, we enter FY19 in an exciting place; two strong businesses, both poised for expansion and continued leadership. We expect FY19 to be another defining year, and finally, we remain committed to supporting our share owners through our ongoing share repurchase program.
I will now turn the call over to Lauren for some Q&A.
Thanks, Warren. Let's start with a few questions on the AMS process. Scott, using the baseball analogy; can you tell us what inning you were in and when you think the transaction may clown?
Lauren, let me first iterate a few things. As it relates to the process, we are pleased with our progress. It's clear that both AMS and LiveRamp are unique and important assets. In terms of the innings now, I'd put it squarely in the middle innings. As for the timing, it's still too early to be specific.
Just another one for you Scott; have you narrowed down your list of potential strategic options? From what I've heard, your focus primarily on a sale.
I can't -- won't comment any specific option or structural alternative; it's just way too early to close any doors.
And have you received any interest in LiveRamp and/or the whole company?
Our focus is on AMS and beyond that we simply will not comment.
Warren, a question for you. Now that you're further along in the process, do you have a better sense of how to allocate corporate expense between the segments?
Sure, Lauren. Consistent with what we said last quarter; for LiveRamp, as a public company, we would expect standalone G&A to be approximately 15% to 20% of revenue. For AMS it's dependent on the potential partner. For some there will be no incremental overhead and for others it could be as high as 10% of revenue.
And one, what would be an appropriate tax basis to use for AMS?
We have an update to our previous comments. With some additional structuring, we now expect our bases to be approximately $350 million versus our previous guidance of $250 million.
Switching gears now to safe buck [ph]. Scott, what is your relationship with Facebook going forward? And do you expect to generate any material revenue from Facebook in FY19?
Well, our relationship has changed but remember Facebook remains an important destination. The good news is that we are working with Facebook to meet the needs and demands of our mutual clients. On an ongoing basis, our clients expect that we will continue to be a data safe haven and provide important matching, audience expansion, and distribution services.
In FY19, we are expecting to generate roughly $5 million in revenue from Facebook, all in the early part of the year.
Question for you Warren; by my math it would imply Facebook represents a $55 million impact year-over-year. How can you possibly offset this impact in a single year and basically, keep your EPS roughly flat.
The short answer is that we jumped right on top of the problem. Here is the math using round numbers. In AMS the impact is roughly $35 million year-over-year, our divisional realignment unlocked roughly $20 million in savings. In addition, we're expecting roughly $15 million in additional operating leverage throughout the year. In LiveRamp, the year-over-year impact is approximately $20 million, this is being more than offset by growth and operating leverage.
And one follow-up; can you reconcile your last press release highlighting a $25 million impact with the $55 million impact we just discussed?
Remember, we already took a hit from Facebook earlier in FY18, therefore the majority of the impact had already been factored into our preliminary guidance.
Thanks. And then just a couple of miscellaneous questions. Warren, thanks for providing the three segments to two segment bridge; but I was surprised there was not an adjustment for AbiliTec given the IPO is moving to LiveRamp. Can you help me understand how to think about that?
Sure. First, you're right to raise the question; the AbiliTec IP has now been moved into LiveRamp. However, you will not see any revenue impact inside of LiveRamp until the point of a transaction.
And then another one for you Warren; at the end of March you reaffirmed your guidance would be at least 30% for LiveRamp, now you're at 25% to 30%, what changed?
As we went through our final planning, we thought 25% to 30% ended up being the right answer. We are simply trying to be appropriately conservative in our guidance. Let me again reiterate however that absent to Facebook impact, we expect the LiveRamp segment to grow over 37%; this is a very strong performance and more indicative of our steady state trends.
And then final question for me; Warren, stock-based comp is materially increasing again this year, how should we think about stock-based comp going forward?
Lauren, I'm glad you brought this up, a few things to note. On chart 24, we have provided a breakdown of our stock-based compensation. We would again highlight that roughly half of our projected FY19 expense is associated with acquisitions. Next, I want to reiterate something we've said in the past; using stock-based comp as an acquisition tool is a practice we will continue to use and employ as it has worked beautifully as a retention tool. Next, when looking at our ongoing stock comp expense as a percentage of revenue, it is well inline with industry benchmarks.
Great, thanks. That's it for me guys. Operator, we will now open the call to other questions.
[Operator Instructions] Our first question comes from the line of Brett Huff of Stephens, Incorporated.
First question, just a follow-up on Facebook. Scott, can go into little more detail on kind of how the process used to work on third-party data consumption by Facebook and how it's going to happen now? Is the understanding that simply rather than going direct to Facebook Acxiom won't work with the marketers, the market representing [ph] just the data, certify it and that's our Facebook will get it directly from the marketers or is there a nuance there that I'm missing?
Let me unpacked that a little bit. First off, just a little bit more broadly; the two main ways that we work with Facebook would be first, feeding what they had called their partner categories program. And as you know, partner categories was an effort by the over the past few years to layer in additional ethically sourced information into their inventory, so they could sell more audience tailored ad packages. The second way that we work with them is what we'll call data onboarding which is the process whereby which advertisers can take their own custom models, their own ethically sourced data -- permission enabled data, and use that myriad of Facebook inventory and purchase only the audiences -- only the customers with which they have existing relationships.
The partner categories program is what has been discontinued here. What Facebook has decided to do given the glut of information that they have on their own site is turn off any external data and instead use their data for advertisers who want to buy specific audiences using that kind of standard demographic model, third-party type information. However, most of the advertisers that Acxiom works with are very large sophisticated advertisers who are already on their own premises combining first, second and third-party information, typically starting with their own CRM file, and then porting that over to Facebook. So the impact here will be felt in kind of mid to long tail advertisers who were going into Facebook and building a custom campaign; we believe that at least a portion of that overtime will be offset because essentially what they've decided to do by allowing the data onboarding is for sophisticated advertisers they're going to be able to plan their own segments, and then traffic those segments, that blueprint, across all their activation points including Facebook and all their other touch points. So it's a smart move by Facebook, and welcome news to advertisers.
:
And one follow-up on GDPR; it sounds like you guys are ready -- you've been talking about that for a while which is great. One question we've been getting from folks is -- and I think you referred to this a little bit in the last call, a slowdown in marketing and data buying around marketing from European companies as they kind of see how the dust settles. Are you seeing that happen as you expected better or worse? And then, also -- are we seeing that leak over into U.S. companies who may not have any operations in Europe and have their postures on that? Thank you, that's all I had.
What I would say, Brett, as you would expect everybody is being very careful and in the long-term in particular, this works in our favor. Clearly, we are a privacy leader, we have been on top of this for the last two years and we're working with some of the most sophisticated brands in the world. We are seeing some slowdown which is already factored into our guidance, just as I had mentioned earlier -- but what data-driven marketing is alive and well globally, as an example of the 30 new logos in Q4 inside of LiveRamp, well 10 of those were in Europe. So marketers, brands everywhere are focused on being compliant -- that's a very positive thing, it's exactly what we want to do and we'll be as well but at the same time they're moving forward.
Your next question comes from the line of Bill Warmington of Wells Fargo.
The first question for you is on the guidance for connectivity. You're talking about it being in the 25% to 30% range with the Facebook impact, and excluding the Facebook impact being at least 37%. So one question is, it sounded like in other parts of your comment that you had a pretty good opportunity to hold on to a lot of that revenue, especially that within the LiveRamp data store. And then, the other is, you were working with sort of a range of 25% to 30%, it looks like 37% would be basically in the middle -- midpoint of the range of 35% to 40%; is that the way to think about it?
I would say -- again, our guidance is what it is Bill, the answer to your question is yes. If you were going to create a range, what we thought was important to do was to highlight everything that we're seeing today, it's obviously early days, our guidance at 25% to 30% just as I said in my prepared remarks is what we thought to be appropriately conservative for where we are. The other thing that I would point out though to everybody is that we have -- as Scott highlighted, some really interesting growth initiatives underway, even on top of the success we're already having with brands; TV, B2B, our second-party data work and international. Each of those is expected for the year to be up over 50%, so we have some real strong businesses that we're working on with and creating some real interesting opportunities for LiveRamp.
And Bill just to jump back to answer your specific question; and as I'm sure, you're familiar with -- I mean, we're always reluctant to forecast things that we haven't yet done. And so when we talk about the Facebook transition, we know what revenue is going away but we have not modeled specific revenue for the migration from Facebook [Technical Difficulty] on-premise.
You mentioned that connections for client were running at about 12 on average, and then also that theoretically we could be looking at 100 activation points for a typical Fortune 500 company. I wanted to ask, as you look at on the portfolio today, what's the highest number of connections being used by any one client today?
Bill, I think the 100 number is fairly conservative, our high point right now is one of our financial services clients has distributed data with 40 different activations. And I'll tell you, we're really pleased with the 12 number because the more activations you have, the harder -- the greater switching costs obviously are -- a number when we get up to 20, 30 and 40 -- we feel like we're going to be powering those clients for a long, long time.
And then also congratulations on the APAC launch for LiveRamp in Australia. We've heard from some clients that they're excited about you guys moving more broadly internationally, and so my question for you is -- do you have a date for when you're heading to India?
I thought you were going to ask when our Australian Road Show with you is going to. Yes, we don't know and I'll tell you we prioritize these bill based on -- buy and large part what our clients are asking for because we'll move to adjacent markets when our major clients are ready to do so, and while we feel good about the growth that we're seeing in international and our plans to expand there, I will tell you that if you stack up international opportunities relative to just expanding our used cases, more activations in the U.S. -- right now, most of our clients are focused on how do they go from 12 to 13 used case because they have lots of ideas with which to light up their data and so that's where we're put more of our focus right now.
[Operator Instructions] Your next question comes from the line of Daniel Salmon of BMO Capital Markets.
Maybe just the first one for Warren; thank you for -- and Lauren, as well as I know you did a lot of this work behind the scenes -- all the placing and dicing of the revenue and the guidance including an excluding Facebook. I think I know the answer to this but I just want to ask it bluntly, is the guidance assuming that some portion of the revenue that was done through partner categories is functionally recaptured by advertisers doing it themselves on their own end for their campaigns on Facebook, I just want to make sure I'm clear on that? And if you can quantify, that would be great. And then second, maybe for Scott -- and certainly your Chief Risk Officer and your policy department is -- if we get -- start to cautiously look past GDPR, are there any pieces of legislation ballot initiatives, we've seen some in California, we've seen since Senate -- legislation discussed that is sticking out as being particularly relevant to different parts of Acxiom or maybe set another way changing data practices in a way that you didn't anticipate? Thanks.
Dan, I'll start up on the first one and I want to reiterate something that Scott said which is absolutely true on our guidance and our plan. We don't really forecast things that we haven't yet proven out. So relative to your first question meaning advertisers, in effect acquiring third-party data directly from us as opposed to through Facebook or partner categories, that is not in our number; so should we be successful in that that would be upside for us. I would say really three things though in that regard before turning it over to Scott. First of all, the use of third-party data continues with our customer base in the industry, both Scott and I made the point that this is a very healthy industry and use of third-party data has not gone away.
Secondly, the phenomenon that you are talking about; our clients are speaking to us directly about that possibility. And then obviously, we are speaking to them as well, so stay tuned.
On the second, regarding GDPR; we think that this is the start of a journey as opposed to the endpoint of it. And you're exactly right, Dan, there is pending legislation -- you mentioned the California ballot initiative, there are others though. The good news is, as we look at GDPR and indeed any contemplated legislation in the U.S., those pieces of legislation, almost always start with two fundamental principles -- giving consumers greater visibility, and then second, giving them greater control over their data. And we think that those two principles make it even more important for companies like Acxiom to exist and be very important in the industry. And in fact, you know, I've become a master at -- like nuance GDPR, there is one of the provisions recital 63 where possible the controller has to provide remote access to a secured system which would provide the subject with direct access to their personal data. That recital 63 describes what we released four to five years ago with about the data; and so -- in fact, the things that we've done -- we see influencing policy, so again, we feel really good about where this is all going, it shines as spotlight on our safe haven and our ethical data stewardship. And at the same time, is going to weed out the bad players in the industry that have kind of pulled us into their mass [ph] at times and that is good for us and good for the industry to get rid of those guys.
There are no further questions at this time. I'd now like to turn the call over to Warren Jensen for closing remarks.
Let me again, thank everyone for joining us today. And I'll just conclude with a few final thoughts. The first thing I'd like to reiterate, our industry remains very strong, it is vibrant, and we are in the middle of a secular trend which is not stopping; data driven marketing is here to stay. Next, we are entering FY19 in a very exciting place, we have two very very strong businesses; one in AMS, and one in the form of LiveRamp, both of these businesses are poised for growth, poised for expansion.
We expect this to be another defining year, our process is going extremely well, and we look forward to updating you in the weeks and quarters to come. Thank you.
This concludes today's conference call. You may now disconnect.