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Intrinsic Value is all-important and is the only logical way to evaluate the relative attractiveness of investments and businesses.
Good day and welcome to the 2020 Fourth Quarter Earnings Conference Call. All participants will be in a listen-only mode. [Operator Instructions] Please note that this event is being recorded.
I would now like to turn the conference over to Aaron Hoffman. Please go, ahead.
Good morning, everyone and thank you for joining us today. I hope that all of you remain safe and healthy. On the call today, we have Chris Cartwright, President and Chief Executive Officer and Todd Cello, Executive Vice President and Chief Financial Officer. We’ve posted our earnings release and slides to accompany this call on the TransUnion Investor Relations website. Our earnings release and the accompanying slides include various schedules, which contain more detailed information about revenue, operating expenses and other items as well as certain non-GAAP disclosures and financial measures, along with the corresponding reconciliations of these non-GAAP financial measures to their most directly comparable GAAP measures.
Today’s call will be recorded and a replay will be available on our website. We will also be making statements during this call that are forward-looking. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results could differ materially from those described in the forward-looking statements because of factors discussed in today’s earnings release and the comments made during this conference call and in our most recent Form 10-K, Forms 10-Q and other reports and filings with the SEC. We do not undertake any duty to update any forward-looking statement.
With that, let me turn the time over to Chris.
Thanks, Aaron. And let me add my welcome and my best wishes that you and your families are healthy. As we started New Year, I want to once again thanks for more than 8,000 TransUnion associates, who continue to work diligently from their homes throughout this pandemic, in order to support the needs of our customers and consumers in these uncertain times. Our client service hasn't missed a beat and it's all due to their amazing efforts. I also I also appreciate how they've supported TransUnion’s embrace of social justice causes during this time of turmoil and transition in the U.S. We continue to focus on diversity and inclusion among our associates and in the communities we serve.
On our last call, I discussed our total impact taskforce, more clearly conveyed the intention of the taskforce, we renamed it Racial Equity Taskforce. While the name is changed, the mission remains the same to combine and connect TransUnion’s efforts to support racial equity and social justice. The taskforce will amplify our advocacy and outreach through consumer tools and support designed to improve access to economic opportunity. For example, we partner with the credit builders alliance, which helps underserved communities to build credit. Additionally, we will double our corporate giving in 2021, in Chicago and Philadelphia, the locations of TransUnion’s two largest offices.
We also have reallocated funds from sports partnerships to charities in our communities that support racial equity. We see further opportunities to partner with local organizations that promote grassroots targeted support for underserved communities, such as my block, my hood, my city in Chicago and the Covenant House in Philadelphia.
The taskforce will also reexamine the use of data in our analytics and solutions to ensure that all uses are consistent with our values and the goal of financial inclusion in the economies that we serve. To that end, we engaged a specialized consultancy in the fourth quarter of last year to objectively assess our data and model development to identify opportunities to improve our practices.
And finally, the task force working with TransUnion’s Chief Talent and Diversity Officer is formulating clear commitments for diversity in new hires and promotions. We've also expanded racial bias training throughout the organization and provided managers with direction and tools to build a more inclusive workplace. These actions support our public commitments, including the Chicago networks equity principles campaign and they pledge to work toward achieving gender equity and global leadership roles by 2030. And the CEO action for diversity and inclusion pledge to advance diversity and inclusion in our workplaces. In a short time, the taskforce has made encouraging progress and I have no doubt that we will achieve our goal of making TransUnion a truly diverse and inclusive organization that plays a positive role in the communities that we serve.
Now I'd like to lay out the agenda for this morning's call. First, I will review the global organizational changes we've made and the considerable investments we are making in solutions, operations and technology to ensure that we continue to deliver strong growth and margins in the years ahead.
Over the past 18 months, we established global centers of excellence and solutions, operations and technology. We also commenced project rise, a multiyear effort to streamline, standardize and migrate our technology stack to a hybrid public and private cloud model.
[Plus known] are the considerable efforts and investments we've self funded to improve our core solutions and to establish an effective and share global operational spine, because these actions strengthen our foundation for future success.
Next, I'll review the performance trends in the fourth quarter across the various geographies we serve. Throughout this presentation, you will hear a consistent story of TransUnion advancing our solutions, services and go-to-market approach to respond the current conditions, while also re-architecting our business to free resources to invest in future growth.
Finally, I'll pass the baton to Todd to discuss our fourth quarter results in detail along with first quarter and full year ‘21 guidance. Now since taking over as CEO of TransUnion, my leadership and I have developed an ambitious set of initiatives to fundamentally strengthen TransUnion while navigating the challenges created by the global pandemic and the need to address social justice issues. Now, clearly we began with a strong business with a history of success. However, we’ve recognized the opportunity to raise our performance and create an even better version of key use for our stakeholders.
Over the past year, you've heard me discuss the areas for improvement on which we're focused technology via project rise, global operations and global solutions. Today, I want to review the opportunities before us and our progress to-date. These various initiatives together form a transformational program to strengthen TransUnion. Internally, we refer to this program as our path to possible, meaning our path to building the best version possible up TransUnion and to maintain high rates of revenue growth and increasing margins into the future.
So let's start with Project Rise, our accelerated initiative to make TransUnion’s technology more scalable, secure, efficient and effective. I begin here as technology forms the bedrock of TransUnion. And in many ways, we are a technology company, right built upon Project Spark, a systems migration from costly complicated mainframe technology to a modern, flexible, distributed and hybrid cloud architecture.
And since Spark’s completion, we've implemented new technologies and tools as they became available to improve systems reliability and security. Importantly, we also integrated acquisitions, such as Callcredit, iovation and eBureau that utilize the public cloud, gaining important experience in hybrid public and private cloud architectures. This consistent investment in technology has laid the groundwork for Project Rise.
So let me remind you of some of the expected benefits. First, like many technology enabled companies, we have the opportunity to further streamline our application ecosystem. We've already worked through more than 1,000 applications and determine their path forward, whether we re-factor, re-host for platform or retire that allowing us to simplify the delivery of IP on a global basis, reduced costs and increase our speed to market.
Second, we'll implement a hybrid cloud infrastructure to create economies of scale around computing, and intellectual property distribution. Our on premise infrastructure currently operates at high levels of efficiency. And the additional use of public clouds helps us to optimize our computing capabilities. This approach has already allowed us to power key international opportunities in countries such as India and Chile, as well as to provide the spine for our media vertical, which I'll talk about in more detail shortly.
Third, we will leverage the growing arsenal of innovative cloud based tools to enable faster product development. Examples include new compliance tools, analytic stacks, model training, machine learning and other cutting edge technologies. We've delivered the first set of foundational cloud services to our development teams and expect the first deployments into production in the second half of this year.
Given our focus on talent and building continuity for the long-term, we continue to embrace up-skilling our workforce. In this regard, we've made considerable progress in training our internal teams with 80% having completed or currently enrolled in cloud training, including hundreds receiving full AWS certification in addition to the new hires that we brought on this past year. We believe developing our internal talent will make our company cloud native just like our technology. This will allow us to continuously evolve and stay nimble in the future.
The only very attractive marketplace benefits, we expect Project Rise to deliver between $20 million and $30 million per year of operating expense reductions beginning in the year ‘23. Project Rise represents a critical evolution of our technology strategy and enables significant long-term opportunities and efficiencies for TransUnion.
Global operations provides another way to deliver efficiencies and facilitate commercial success through centralization, process optimization and automation leading to a better customer experience as well as cost savings that we will reinvest in growth projects.
Our team has identified three areas of greatest potential impact and they've made significant progress thus far. First, we expanded our disciplined procurement processes to all of our purchasing. We've renegotiated our largest contracts and recently began to focus on the remaining opportunities. We've reduced costs while adding features and functionality. We also have begun implementing a lifecycle procure-to-pay system from Coupa, enabling complete spin visibility globally.
We've already deployed the tool in the U.S., Canada, in the U.K. and we'll add more of our major markets in ‘21. Second, we continue to expand on the success of our global capability center or GCC in Chennai, India, which now employs more than 900 associates. We added another center in Pune, India in the fourth quarter of last year focused on providing analytics services across our organization.
In this year, we opened GCC in Johannesburg, South Africa to provide a range of business services in order to flex capacity and to create continuity safeguards. Each GCC meets the growing needs of our customers, while refining our delivery and support capabilities in eliminating concentration risk. They also allow us to cost effectively process more sophisticated and confidential work than we could using third-parties.
And finally, we're focused on business process refinement and automation to enhance customer experience. Most significantly, we are implementing a standardized global CRM system that when coupled with our GCCs forms an effective technology and operational fulfillment spine for transparent, high quality customer support. Set another way we're creating a structure to efficiently process work, so we can focus on delivering the best experience for our customers. Together, we are confident that global operations will deliver significant effectiveness and cost benefits. And we will reinvest these in growth and enhanced margins in order to drive shareholder value.
Now moving to global solutions. In a short time, this team has delivered some exciting successes along with an array of important partnerships and acquisitions. We've organized around key horizontal solutions, such as credit, fraud, analytics, decisioning and others and then staff these teams of experienced leaders develop and diffuse configurable platform solutions across our various geographies and vertical markets.
First, let me talk about our internally generated opportunities. And then I'll turn to how we've leveraged our core capabilities into new areas to partnerships and acquisitions. So let's start with our refocus strategy and fraud. The second largest solution offering a TransUnion behind credit. We have an outstanding starting point with our suite of fraud solutions. In fact, in November of last year, Javelin Strategy & Research Ranks TransUnion best-in-class among 26 providers on its identity proofing scorecard.
After hiring, security industry veteran, Shai Cohen, we undertook an extensive review of our solutions and market position. The outcome of this work suggested an opportunity to rebrand, standardize and integrate our various fraud mitigation products into a unified solution which utilizes our best capabilities. While this will require time and investment, we've already begun to rebrand all of our product solutions globally under the umbrella of TruValidate. We will also refocus our sales efforts on the most appropriate market segments and user profiles. This strategic repositioning represents a starting point for creating a truly integrated and global fraud mitigation business within TransUnion.
I also want to share another recent success in solutions from our international markets. As COVID led to an explosion of ecommerce, many customers in emerging markets lack an integrated data enabled solution for activating new accounts. To meet this need, we created a digital on-boarding solution that bundles our suite of data pre-fill, ID verification, credit scoring and origination decisioning tools through a common orchestration layer. We deliver this tool in a single API that customers can deploy as a mobile application, as a mobile website, as a white label tool and integrated into their own platforms.
The modular design allows them to buy a full solution or individual components based on their needs. The digital on-boarding solution suite represents a great example of our global diffusion strategy at work. We rapidly launched in India, South Africa, Colombia in the Philippines, creating a multimillion dollar business in under a year. We have a strong inventory of sales wins in these markets that will ramp this year. And we're also exploring applications in more developed markets. In addition to these two efforts, we brought to market several solutions to aid customers with the uncertainties created by the COVID pandemic, including our CreditVision Acute Relief attributes, which were adopted rapidly to enhance portfolio risk assessment as well as new customer acquisition.
Now turning to how we've leveraged partnerships to create new growth sectors, let's talk about employment and income verification. On our October earnings call, we announced a partnership with MX, which aggregates financial information on more than 45 million consumers through consumer permission connectivity with a myriad of banks, credit unions and FinTech players. Through this partnership, which covers the U.S. and Canada, TransUnion will enable consumers to enrich their credit profiles, while helping lenders to make more informed decisions. I'll ask you to hold on to these thoughts about MX for a moment while I review another highly complementary partnership with the largest payroll provider in the U.S.
Just a few days after our last earnings call, we announced this partnership in the [mainly] introduced a differentiated income and employment verification solution. We understood that our customers wanted these tools combined with their credit search in order to simplify their workflow. The solution we launched in late October did exactly that and customers have responded favorably. Since the announcement, we received numerous inbound inquiries from a variety of industries and lenders and closed multiple contracts with clients who have begun to transact.
Now let's talk about how these two partnerships together. Fundamentally, they provide a more complete view of consumers to better informed decisions about customer acquisition and risk. More tangibly, we will create a solution that first pings our payroll processing partner. If we don't get hit there, we can then query MX to determine if they have checking account data that indicates employment and income. By doing so, we expand the universe of consumers that we can reliably verify. We expect this tailored solution to launch in the second half of ‘21. Verification solutions complement our credit based solutions thus expanding our addressable market and providing another long-term growth sector.
Before I move on, I want to note that the solutions team also played an instrumental role in a number of other recent investments. We completed a minority equity investment and formed a commercial partnership with FinLocker, a secure online data store that enables consumers to gather their financial information online and then grant permission to lenders initially in mortgage to access it for underwriting purposes. We also partnered with socially determined, the Social Health Risk Analytics company to create tools to assess and mitigate health risk by using a combination of social risk and clinical data. This creates another growth path for our healthcare vertical.
On the last earnings call, we highlighted our growth plans in media, which focused primarily on digital marketing solutions. We built the vertical through a series of acquisitions, true signal, signal and true optic that complement the array of data and world class linking and matching logic of TransUnion. Together these acquisitions in our in-house capabilities allow us to compete for audience segmentation and identity resolution market share to growing categories within the larger digital marketing ecosystem. As we scaled up this business, we've added new high caliber talent, like Jessica Hindlian, who recently joined us from Nielsen where she served as SVP of product for advanced video advertising and identity. She will lead our vertical specific channel and our product partnerships.
We've also quickly realized meaningful commercial success. We have completed partnerships with Comscore to enable precision targeting in a cookie free environment and wide orbit to bring enhanced audience targeting to their streaming radio and podcast advertising solutions. And we have expanded in existing relationships, and will now power connectivity for leading retailers at marketplace.
So this concludes my discussion of our significant investments. I'll reiterate that there are immense opportunities that we've created through Project Rise, Global Operations and Global Solutions. And we've accomplished a lot in a short time, giving us even greater confidence in the long-term impact from these initiatives.
Now, I'd like to pivot to our fourth quarter results and walk you through some of the business and market trends. I'll start with U.S. markets. With a review of the online transaction volumes for financial services, our largest vertical market, volumes remain strong in mortgage improved in consumer lending, while auto in card held relatively stable quarter-over-quarter. I would note that in card, we continue to compare against strong volumes from the successful launch of a new card in the second half of 2019.
Now excluding that impact, our volumes and card would better reflect the underlying market. I also want to let you know now that going forward, we do not intend to provide this level of volume detail. We introduced these slides in response to the severe impact of the pandemic on financial services. Given the relative stability in the market, and hopefully, the early stages of recovery, we will return to our normal disclosure practices beginning with the first quarter of 2021.
Now let's spend some time on the key lending markets that comprise the vertical. So beginning with consumer lending, it continued to recover during the quarter, as larger FinTech lenders slowly returned to customer acquisition, fueled by solid levels of investor commitment to funding loans. Consumer demand remains tepid. As low credit card balances, cash out refinancings and stimulus payments have reduced the demand for certain installment products like debt consolidation and short-term loans. On the other hand, we continue to see significant growth with point-of-sale lenders both from their own success as well as share gains.
Auto lending was relatively stable quarter-over-quarter, as new car sales picked up while the used car market tightened as inventory levels remain challenge. As digital auto retailing grows, we continue to see demand for our prequalification solutions, including auto payment shopper. And positively, we also have seen some early signs of lenders returning to marketing activities as their portfolios stabilized. The credit card market remains fairly stable as the industry showed modest signs of recovery from the sharp declines in the second quarter. We also continue to see a slow recovery in marketing and believe that there is considerable pent up consumer demand that should fuel this category in the future.
Now I want to spend a minute taking a slightly deeper dive on our mortgage business, which delivered outstanding growth in 2020 on the strength of both refinancing and home purchase activities as interest rates remain historically low. On this chart, you can see the incredible growth in the market app over these last two years, creating a very challenging stack of comparisons as we enter 2021.
As always, we have spent considerable time with our customers and advisory boards, while also incorporating an array of public data to develop our outlook for the market this year. Based on this rigorous work, we believe that the mortgage market will decline about 10% in 2021. More specifically, we anticipate continued strengthen mortgage in the first half of the year, particularly in the first quarter and then weaker second half as volumes taper off and comparisons remain very challenging.
Now we will update you if our view changes as the year unfolds. I want to wrap up though with a quick view of our financial services sales pipeline. Despite the impact of the pandemic on our markets, our sales team delivered exceptionally strong results. Our healthy pipeline reflects our effective customer engagement and highly relevant product offerings, including a substantial number of credit visual wins that demonstrate the long runway for the solution.
For the full year, we increased our new wins in dollars by almost 40% behind a win rate that's just shy of 50%. We attribute the success to the nimble changes our sales teams made to conduct business virtually along with our thought leadership that provided tangible assistance to customers and of course the strength and breadth of our product portfolio.
And now shifting to our U.S. emerging verticals. Most of them saw trends generally improved or at least stabilized during the fourth quarter. Beginning with healthcare performance played out largely as we expected during the quarter. Front-end volumes continued to slowly recover, as providers saw outpatient volumes returned to pre-COVID levels. In-patient visits remain depressed but stable as patients showed caution about returning to the healthcare venues. Emergency Department continued to show weaker but stable trends. The impact of reduced front-end volumes negatively affects the back-end of the business resulting in a reduced number of potential coverage discovery opportunities.
Despite the headwinds that we faced, the vertical only declined mid single-digits for the full year reflecting the importance of our offerings. And even if the U.S. Healthcare System lost more than $320 billion in 2020, we saw solid levels of new business wins last year. As our business helps providers recover cash, we remain well positioned to help healthcare providers protect their revenue and balance sheets. And as we look forward, we see no structural change to this market, such that we won't return to a more steady growth profile post-pandemic.
Now shifting to insurance. This vertical defined slightly in the fourth quarter, as we had a modestly more challenging comparison than in the third quarter. However, the vertical delivered growth for the full year as a result of our successful diversification into areas such as commercial auto, life, group life and other types of property and casualty insurance. Notably, we realized significant growth in our sales pipeline with new business won in ‘20, exceeding our strong 2019 levels. Many of the deals involved multi product wins, reflecting our attractive suite of products.
In our partnership with Neuro-ID began to generate revenue. As a reminder, Neuro-ID helps customers understand biometric behavior during the online application, providing insight into potential fraud based on how consumers enter data. The solution uses the same data to explain why consumers abandon applications, so processes can be refined. As online applications increase in insurance, this partnership positions us to capitalize on that trend.
And public sector grew significantly as most government agencies operate as business as usual, providing meeting necessary support for their constituents. We posted strong new sales in the quarter at the State and Federal levels and also increased our opportunity pipeline. Our media vertical grew both on a reported and organic basis as we continue to make meaningful progress against the strategy I highlighted earlier. We also delivered growth in our screening business, which includes both tenant and employment screening. We saw solid performance in tenant screening as leasing companies remain active in our SmartMove screening product made additional inroads in the marketplace.
Employment screening remains depressed as it mirrors employment trends. And the telco market recovered largely as we expected with consumers returning to more normal device purchasing levels. And finally, although collections is counter-cyclical over time, we don't expect any uptick in the near future as loan forbearance programs and collections moratoriums delay demand. Further, government payments during the pandemic has helped many consumers to stay current on their loans or reduce their debt loads.
Now moving to consumer interactive, we delivered double-digit revenue growth in our direct business due to increased advertising and higher conversion rates on our -- to our subscription products. Consumers continue to value our credit health and identity protection services. Our indirect channel remains soft as financial products lead aggregators has experienced diminished demand from the lenders they serve for new client acquisition. Reduced acquisition levels has caused some of our clients to cut back on their own marketing causing a decline in their subscribers and negatively impacting our revenues, a portion of which are based on subscriber levels. Although the standard -- this dynamic is now stabilized and we are seeing some recovery it created a growth headwind for our business in 2020.
Wrapping up with our international segment, let's look at revenue trends which illustrate the ongoing recovery across our geographic footprint. Generally, successful re-openings have allowed economies to restart, leading to increase overall economic activity. However, as we've all seen, the duration in the durability of re-openings varies greatly market-to-market. At the same time, our team's done an outstanding job partnering with customers to assist them in managing through the impacts of the pandemic. You'll hear about new products, new business wins and creative ways that we deliver thought leadership.
Now, let me turn to the specifics for each region. In the U.K., we returned to growth, excluding the impact of a divestment earlier in the year. While lending markets remained depressed, they did improve in the fourth quarter, particularly for mortgage. As in previous quarters, the alternative lending market continues to see pressure. Though the burgeoning buy-now pay-later space has provided a source of growth as we hold a strong leadership position.
Our fraud in gaming and gambling positions also showed further improvement and setting the stage for future growth. We have eight contracts with one of the U.K. is the largest lenders to provide them, the credit view platform and our open banking solution. Now our Canadian business grew again in the fourth quarter, despite generally weak lending markets and continually escalating COVID mitigation restrictions. Our good performance reflects the meaningful portfolio diversification that we've intentionally developed including insurance and public sector expansion, direct-to-consumer offerings and growth in the emerging FinTech market.
And in India, the country has now fully reopened, resulting in slowly improving transaction volumes, including very strong volumes during the [valley], which typically drives the strongest business of the year.
We continue to benefit from our diverse product portfolio as well as specific programs to address critical pandemic driven issues. For instance, we extended our string of significant business wins supporting the Indian government, as they work with lenders, small businesses and consumers to provide incremental oversight and stimulus during pandemic. We also engaged with our FinTech customers, by setting up our innovation lab on the cloud and inviting them to compete with our developers to see who can deliver the best performing models.
And through our TGIF or TransUnion Great Insights Fridays, we've had interactions with more than 300 discrete lenders bringing them important insights about the market consumers in their own businesses. As we look ahead, India remains a singularly vibrant and innovative market with significant growth potential for years to come. As the lending market transitions from traditional products, the high velocity, short-term low dollar loans, we expect hundreds of millions of Indians to enter the credit economy. And in the case of small businesses only about $10 million of the $60 million currently have loans. These changes have meaningful implications for TransUnion’s addressable market and we remain extremely well positioned to benefit from them.
In Latin America, we serve a variety of markets and most remain somewhat stable, albeit at depressed levels compared to last year. Notably, Colombia delivered a solid quarter of growth on the strength of our FinTech insurance and telco businesses. As we've discussed previously we expect to slow and long linear recovery in many of these markets. In Asia Pacific, the market in Hong Kong has stabilized so generally depressed levels as the fall-out from the pandemic and political unrest continues. We returned to growth on the strength of our re-launched direct-to-consumer offer. We expected to provide a meaningful source of growth in ‘21 likely exceeding the previous revenue run rate over time.
Now rounding up APAC, the Philippines continues to face significant headwinds, as the country has struggled reopened, impacting consumers and our customers. Our team held its first lending summit to bring more sophisticated thought leadership to the market. Even as we roll-out credit vision which provides a superior tool for our customers to assess lending risk, particularly in this current environment. Longer term, we remained confident in optimistic that the Philippines will return to attractive growth.
The South African economy remains challenged, particularly with the second wave of COVID spread causing further lockdowns recently. As in other markets, our team has responded by prioritizing our customers’ needs, like account management collections in ecommerce. They have successfully expanded uptake of key solutions, such as CreditVision, TruValidate and digital on-boarding to drive value for customers. Now, just taking you through how TransUnion has managed effectively through the global pandemic, while also accelerating investments that set up our path to what is possible.
So I'll now turn it over to Todd to walk you through our financial results in detail and our first quarter and full year 2021 guidance. So over to you Todd.
Thanks, Chris. We delivered solid results at the high end of our guidance as we benefited from gradual improvement across almost all of our markets as well as the strength and diversity of our portfolio. I'll start with our consolidated results. And for the sake of simplicity, all of the comparisons I discussed today will be against the fourth quarter of 2019 unless noted otherwise. So starting with the income statement, fourth quarter consolidated revenue increased 2% on a recorded and constant currency basis to signal in Tru Optik acquisitions had just under 1 point of impact.
Adjusted EBITDA decreased 2% on a reported basis and constant currency basis. Our adjusted EBITDA margin was 38.5%, down about 170 basis points compared with the year ago quarter. As Chris pointed out we have aggressively invested in our business this year and that had some impact on the margin along with the broader macro challenges of the pandemic.
Fourth quarter adjusted diluted EPS increased 7%. Our adjusted EBITDA was down slightly, we continue to benefit from reduced interest expense related to our debt refinancing and lower LIBOR rates as well as a lower adjusted tax rate of 21.9%. The lower tax rate reflects our tax planning initiatives and the reduction in the statutory rate in India.
Now looking at segment financial performance, the U.S. markets revenue was up 4% compared to the year ago quarter. The two media acquisitions had about 1.5 points of impact on revenue. Our financial services vertical revenue grew 7%. As Chris discussed, we saw improvement in consumer lending continued strength in mortgage as well as stability in card and auto. And to address the significant impact of mortgage in the quarter excluding the cyclical growth the vertical would have declined mid-single digits.
Emerging verticals were flat on a reported basis and down 3%, excluding the revenue associated with the two media vertical acquisitions. Growth in public sector, media and tenant and employment screening helped moderate declines in the other verticals. Adjusted EBITDA for U.S. markets decreased 2% as reported in 1% on an organic basis. Adjusted EBITDA margin declined largely as a result of the strategic and operational investments that Chris discussed. The cost to integrate and scale our recent media acquisitions as well as the normal quarter-over-quarter seasonality from the third to the fourth quarter.
Consumer Interactive revenue increased 3% driven by growth in the direct channel, adjusted EBITDA for Consumer Interactive was down 2% as we continue to increase in marketing behind the direct channel during the quarter and see solid returns on that investment.
So my comments about international, all comparisons will be in constant currency. For the total segment revenue fell 2% as we saw trends improve in most of our regions, as Chris discussed in detail. As we mentioned on our February 2020 call, we invested -- we divested a small business in the U.K. Recipero excluding that divestiture international would have been down only 1% and our U.K. business would have flipped from being down 1% to up 2%.
Adjusted EBITDA for international declined 4%. One of the managed strengths of TransUnion is our balance sheet and our ability to rapidly generate cash. This provides us with consistent optionality to make the best decisions for the company and our shareholders. We finished the quarter with $493 million of cash on the balance sheet after voluntarily prepaying $150 million of our term-loans and funding the first tranche of the Tru Optik acquisition and several smaller investments. For clarity, the Tru Optik transaction entails an initial payment and a subsequent smaller earn-out in 2021 based on the performance of the business.
At the same time, our net leverage ratio continued to decline from 2.9 times at the end of the third quarter to 2.8 times at the end of December. With our strong balance sheet, we remain in a good position to continue to be proactive in pursuit of additional attractive investments as an important part of our overall long-term growth strategy.
So that brings us to our outlook for the first quarter and the full year, which is based on the current market conditions and doesn't incorporate the potential for a much stronger second half driven by the possibility of a more rapid economic recovery. As you've come to expect from us, we won't hopefully build plans based on best case scenarios rather, we'll take a balanced, realistic approach. We firmly believe that doing so is in the best interest of our shareholders as it avoids unnecessary risk.
Starting with first quarter revenue, we expect slightly less than 1 point of M&A contribution from Signal and Tru Optik as well as a similar tailwind to revenue from FX. And we expect a 50 basis point benefit to adjusted EBITDA. Revenue is expected to come in between $698 million and $707 million or a 2% to 3% increase. This results in organic constant currency revenue growth being flat to up 1%. Embedded in our revenue guidance is an approximately 3 point benefits from mortgage, which lines up with Chris’s comments about our expectations for a strong first half, followed by headwinds in the second half of the year.
Adjusted EBITDA is expected to be between $268 million and $275 million, an increase of 2% to 4%. Adjusted diluted earnings per share are expected to be between $0.78 and $0.81, an increase of 6% to 10%. And for the full year, we expect 50 basis points of benefit from M&A and 1 point of tailwind to revenue from FX. Revenue is expected to be between $2.817 billion to $2.877 billion, up 4% to 6%. Based on the mortgage expectation Chris shared, our guidance includes about 2 points of headwinds from our anticipation of the 10% decline in our mortgage revenue. So on an organic constant currency basis excluding mortgage, the remainder of the business is expected to grow 4% to 6%.
I would also like to point out that the cadence of the year will be fairly lumpy. The first quarter should look somewhat similar to the third and fourth quarters of 2020. The second quarter of 2021 should be the strongest on a year-over-year basis given the relatively easy comps. And in the back half, we would expect the benefits of ongoing economic recovery to be offset by mortgage headwinds.
Through our business segments, we expect U.S. markets to grow revenue, mid single-digits. Financial services could be flat and emerging verticals to be up high single-digit, including the impacts of mortgage, U.S. markets would be up high single-digit, and financial services would be up mid single-digits. We anticipate that international will grow high single-digits in constant currency as we continue to see a very pace of recovery across our market and we expect Consumer Interactive to be up slightly as the lead aggregators slowly returned to customer acquisition.
Adjusted EBITDA is expected to be between $1.083 billion and $1.121 billion up 4% to 7%. We expect 1 point of benefit from FX. Adjusted diluted earnings per share for the year are expected to be between $3.16 and $3.31, up 5% to 10%.
I want to wrap up with some thoughts about some of our other annual guidance items. First, we expect our tax rate to be about 23%, which is fairly consistent with the 2020 rate of 22.6%. Second, total depreciation and amortization is expected to be about $375 million, a modest increase from 2020. Excluding the step up from our 2012 change in control and subsequent acquisitions, depreciation and amortization should be approximately $190 million. Third net interest expense should be about $100 million, down about $20 million in 2020. As a result of a lower forward LIBOR curve and our voluntary debt prepayment. Fourth, capital expenditures will be around 8% of revenue.
And finally, for the full year 2020, we spent about $19 million on Project Rise. That was added back for our non-GAAP metrics. We expect this add-back to nearly triple in 2021 a significant step up from the first the second year of the project, as we expected, and as if we built significant momentum.
I'll now turn the call back to Chris, for some final comments.
Well, thank you, Todd. And to conclude this morning, you've heard more about the meaningful progress we've made in fundamentally improving TransUnion to Project Rise, Global Operations and Solutions. Each delivers immense value to TransUnion over the long-term, and in tandem, they have an even greater potential to help us sustain industry leading top line growth and an attractive and growing margin. At the same time, our business continues to perform well in the midst of some very challenging conditions. I'll end by reiterating I hope that all of you and your families are safe and healthy. And thank you for joining us this morning.
So with that, I'll turn the time back to Aaron.
Great. Thanks, Chris. That concludes our prepared remarks. So for the Q&A, we ask that you each ask only one question so that we can include more participants. And now let's jump into those questions.
We will now begin the question and answer session. [Operator Instructions] At this time, we will pause momentarily to assemble our roster. The first question comes from Jeff Meuler with Baird. Please go ahead.
Yes, thank you. On mortgage, what percentage of your consolidated revenue was U.S. mortgage in 2020? And the reason I ask is, I thought it was lower than 20%. But you're saying its 10% market declines about a 2 point headwind, I wouldn't think that there's share shifts given that it's mostly selling to the tri merge resellers. But if you could just clarify what's the exposure and maybe help score the minus 10 two point headwind? Thanks.
Hey, Jeff. Good morning. And thank you for the question. This is Todd. I'll take that one. So as far as your mortgage earned, historically TransUnion spoken about our overall exposure to U.S. mortgage being roughly maybe 7% to 8% of revenue that went up last year to about 13% which is very -- obviously very significant, but not something that we anticipate that will stay at that level throughout 2021, as we both kind of alluded to in our opening remarks. We do expect mortgage to continue to be relatively stable to maybe slightly decline in the first half of the year. But right now, the visibility that we have with mortgage would just suggest that there would be a slowdown and the way that, again, that we've put it is 10% decline in our mortgage revenues, specifically in -- for the full year and again, that that will temporarily happen in the second half of 2021.
Okay. Thank you.
The next question comes from Manav Patnaik with Barclays. Please go ahead.
Thank you. Just a broad question, Chris, 2021 was always going to be a lot of moving pieces. And it sounds like you've taken a relatively conservative approach to stock, correct me if I'm wrong there, but just looking out into 2022? Do you see any notable moving pieces perhaps media, gaming, some other categories where you think could be in a notable contributed to the growth to getting you back to kind of what we used to historically.
Yes, good morning, Manav. So as I commented before, I think ‘21 will be a bit of a mixed bag, the first half and the second half will be different. The first half is likely to be choppier just given the state of the public health situation. But in markets like the U.S. as vaccines are rolled-out and I think the population returns to health, you'll see a material strengthening across the different verticals in which we compete. And that leads to a stronger second half. And also I expect that we will roll with some good momentum into 2022.
And start to compound the top line, in a manner consistent with what we have done previously. That's certainly the aspiration at this point. I would say that mortgage remains the critical wildcard here, over the course of ‘21. As Todd just said, we are modeling in about a 10% decline in the category. And it has swelled [30%] of our revenue, so it's more material than previous.
With that said, nobody's crystal ball is perfect. And it is quite material to the financial results that we've outlined in our guidance this morning. So the best I can tell you is, one we provided more detail into how we arrived at the number than we typically would and will ongoing.
And two, if we see a material change in our assumptions, we'll certainly communicate with the market quickly because we will have a direct bearing on the results. And then the last thing I would say is look as our economy heals from the pandemic, we start to get back to normal. And I take more of a global perspective here, there are key components of our portfolio that will return to health and growth that have been somewhat uniquely impacted in the pandemic.
The first comes in our consumer direct business where 60% of the revenues are focused on providing reports and analytics to indirect players, the marketing lead aggregators for financial services. And as lenders pulled out of the market in terms of client acquisition, their businesses were materially impacted and that became quite a headwind for us.
Additionally, as you know we have strong and disproportionate market share in the FinTech space and in consumer lending and that was also an area that I think was the hardest hit of the different financial services verticals in the U.S.
And then finally, our international portfolio, which has over $600 million now was a consistent double-digit compound grower. And those three things have been muted, somewhat because of the pandemic. They're all stable now and they're all resuming growth. But again, as the global health situation improves and the pandemic recedes, you're going to see acceleration in those three components, as well as the other piece parts of our portfolio.
And I think we're well positioned for recovery. And again, I guess just one concluding remark, if you look at the guidance that we have provided where we've broken out the financial services performance and then attempted to isolate the mortgage component within that, but then also highlighted the growth rates across our emerging verticals portfolio in the U.S., you can see that we're really expecting quite a bit of strengthening across the vast majority of our portfolio in ‘21, some very attractive, high single-digits organic growth rates, but again somewhat muted by the mortgage headwind and the general uncertainty in that category. So I'll pause there Todd, if you want to add anything?
Yes, Chris. Yes, I think that was a very comprehensive. I would just highlight a couple of more things and I think it just comes again out of our opening remarks. We've deliberately made a significant effort into the media vertical. So we are expecting at least in about ’22 that media will be a meaningful -- start to be a meaningful contributor for us.
And as well as our fraud business and as Chris, again spoke about in his openings or comments we've done a significant amount of work to get that on a common platform, rebranded it to true validate our expected on some really good growth there as well as, let's not lose sight of the fact that our FinTech customers have been hit particularly hard by the pandemic and I think our expectation is they'll get more aggressive as we go through ‘21 with their marketing campaigns.
I think the key point there is, let's not say that the strong relationships that we have already intact and the leading positions there, and that we fully expect that market, to rebound. So that'll be another really nice growth driver for us in employment too. Then , our insurance and healthcare verticals as well, too, I think are poised to continue to recover this year, but continues so nicely.
Yes, so, I mean, look, Manav, you have touched on a really good question. So the way I think about how we resumed the growth that the markets come to expect from us, it really breaks down into four buckets. The first is that as the pandemic recedes, the underlying geographies and verticals that we serve are going to heal and there's nothing structural that's changed there.
Two, will also resume the momentum from our product portfolio that was -- that represents all the investment in innovation that we've accumulated, right? We've got a strong -- we have many generations of product development that are still in the early-to-mid stages of adoption, this market heals, you're going to see those driving growth.
On top of it and again, referencing the point Todd just made, we've got other vintages of growth that we're layering on. One is the repositioning of our [fraud] business, which we'll talk -- we've talked about in some detail, where we're bringing together the multiple fraud assets that we've acquired in creating a single global fraud growth platform focused on the most global segments for our business.
We've also invested a lot in data analytics and modeling tools via Prama, we're launching the employment verification in income, vector, we continue to add new data types. And look, there's a multitude of growth categories in addition to what we've done in the media that represents the third component.
And again, as always we remain active looking for complimentary M&A internationally we're always hopeful we can find geographies that we can enter. And specifically we can really improve the operations of the credit bureau. And in the U.S. really to fuel our global product development and then we're looking to add capabilities that compliment the needs that we're servicing in our clients. So potentially more than you bargained for, but that's, that's our thoroughly answer.
I appreciate that. Thank you very much.
The next question comes from Toni Kaplan with Morgan Stanley. Please go ahead.
Thank you. Wanted to ask about verification, how quickly can you ramp up that business? I know you mentioned some wins already in the [peered] launch in second half with your MX partnership. Can you just talk about your go-to-market strategy and the differentiation versus competition? And then in terms of records growth, I guess, have you added more records since that initial payroll provider? And what kind of pace do you expect to grow records going forward? I imagine it may be tougher after that sort of initial really large number that you got from that partnership? Thanks.
Yes, sure, Toni. I mean, obviously, this is a really exciting extension, to our product portfolio. And we think we can differentiate by really streamlining access to the credit and the employment and income verification through a common digital connection, right really leveraging the pathways that was established already. But as you know, from my comments, last time around, I tried to caution the market that, this is not a category that we're going to achieve parity with the market leader in one quarter, this is a entry into an area that is strategically important and complimentary, that we're going to put with full weight of our product resources and innovation behind developing a product that really can compete, but that will take time.
In the interim, we're in a phase where we are productizing, the data and the pipeline relationships that we've established via , the large payroll processor in MX Technologies. And you're right, Toni, over time, our focus is going to be on broader and broader market coverage, which means you've got to establish more relationships. And then market coverage will be both with payroll processors, potentially other types of data providers, and these financial aggregators that will allow us to cascade broad market coverage across banks FinTech’s, and credit providers.
So we're in this for the long haul, we're just -- I'm just not able right now to give you like financial precision on dollar or growth rates. But look, as you know, this is a really big market. I love the competitive dynamics, I love the fact that we can pull together an offering. And we can start attacking and learning and gaining share. And that's our intention.
Thanks a lot.
The next question comes from Andrew Steinerman with JPMorgan. Please go ahead.
Hi, it’s Andrew. I'd like to look back at Slide 11 and 12 for the U.S. financial markets, this is the consumer credit activity, which really is broadly up in, not just mortgage, but auto, card consumer lending, this orange line over blue -- over yellow line. And so I'm just a little bit puzzled by the first quarter organic revenue guide of 0 to 1 year-over-year, which is, a bit of a deceleration total company from the 1% you guys just reported? And so given the credit activity, I'm asking, do you see organic revenue growth acceleration in financial services in the first quarter? And if not, why maybe puzzle together the other segments to help us understand the zero to 1 veteran total?
Hey, good morning, Andrew, This is Todd, let me let me take that question from you. And I think it's an important one to talk through in some more detail. So starting first, when you do look at Slides 11 and 12, it is important to remember that this represents online credit report volumes for our U.S. markets financial services vertical only. And just to give you kind of a perspective on that in 2020 our financial services vertical did about $939 million, so roughly about 35% of our revenues. So just that's important to keep in mind, even though the $939 million the volumes represents a certain percentage of that probably higher than online, but we also do a significant amount of batch work as you know, already, right.
That's also part of that number. So I think the way that with that set is context. So I think the thing that's important also to keep in mind is just simply the comparable that we're up against in Q1 of ‘21 compared to last year. At a consolidated basis, if you were to look at Q4, 2019 to Q1, 2020 our growth rate on the consolidated basis went from 9.9 times to 10.8, which was about 1 point of growth.
And for our U.S. market, financial services vertical, the growth rate went from 16.5 up to 21.8 in Q1, ‘20. So that's about 5 points of growth. So think about the comparable that that we're up against. So when you look at that then go, okay but now go sequentially from Q4, ‘20, the quarter that we just exited, where our percentage, we grew at 1.5%, now you're looking at our guide or we're calling for flat to up 1 , in Q1 of ‘21.
When you get into the decimals on this, that that 1 might actually be maybe 1.5, potentially at the high end. So for all intensive purposes, if we achieve the high, we could be asked for the same growth rate that we experienced in Q4 of ‘20.
So the comp and that growth rates important. Now, to the point about just the overall mix of what we're looking at on Slides 11 and 12. Please do keep in mind the international business has had a different recovery than what we've experienced in the U.S. So when we look at ‘21, we would expect our international business to experience their softest quarter in Q1 relative to the rest of the year. And as you saw, we're calling for the full year to be up high single-digits for international. So that hopefully answered your question, Andrew.
Sure. Thank you.
The next question comes from Gary Bisbee with Bank of America. Please go ahead.
Hey, guys, good morning. This is I think the second quarter in -- either in a row or in the last couple where you've given some numbers around new business wins in U.S. financial services. And I guess I'll ask you a question that was asked last time, if you can help us understand anymore. But how does that 40% increase in dollar value flow through to revenue? Is there anything about that that would make it flow through more slowly, like higher mix of multiyear versus one year anything like that? Because it, yes that's a big number. And maybe the other part of it too that's just new wins? What about losses or what about customers leaving stuff like that? Just help frame how to think about that as a driver of revenue in the next year? Thank you.
Yes, good question, Gary. the first thing I would say is that, in terms of attrition for whatever reasons, there's no change that we're aware of, right. And so there's nothing to really counteract that increase in the estimated annual contract value of the deals that we closed in ‘20.
Now, revenue arrival is a different [annual] than contracted sales. And it varies based on variety of factors. One is the time it's going to take to integrate to the clients and establish those relationships and in certain cases, how long it takes them to incorporate their data or render our data into their models either marketing or origination or collections, et cetera.
So there can be a lag time. Related to that there can also be some time until clients ramped to their full volume potential. I would be remiss if I didn't mention that sometimes salespeople can be overly enthusiastic with the potential deal, size of the deal. Although I can't give you any evidence that their enthusiasm -- their enthusiasm has changed over the course of the pandemic. So look, a 40% increase in dollar close doesn't lead to a 40% increase in the new portion of our revenues in the coming year. But it is a really tremendous indication of the health of our product line, our sales efforts and our client’s health as well. And the other thing I would just mention is that, new wins represent a new layer of revenue that we're laying upon a deep and established foundation.
And it's really the volume movements in the foundation have a much more material impact on our revenue in the coming year or in the current period than does the increment, right. So I'll just pause there.
That's helpful. Thank you.
The next question comes from Andrew Jeffrey with Truist Securities. Please go ahead.
Hi, good morning, gentlemen. Appreciate the question and all the comments and color and other a lot of moving pieces here. Chris, I've got a question specifically about your media initiatives. TransUnion has terrific differentiated data and you've done a great job of commercializing it in the past, it strikes me media is one of these spaces that is very competitive. And there have been some companies, we've seen in around FinTech that have tried to crack the code and have maybe been less successful than they would have expected or just paid it. Can you just elaborate on why you think you have the ability to outperform in that vertical?
Yes, sure. Well, up to your point, the media market or the market for digital advertising services is enormous and varied. We have chosen kind of a surgical entry into a portion of that market, where I feel that our matching logic in some differentiated data provides us with an advantage with an opportunity to introduce a best-in-class solution.
Now before we had a media vertical, we were supporting different various ad tech companies in matching online and offline data because TransUnion and the Bureau's in general are just really good at that. And we know that our matching logic is superior to the standard that prevails in that marketplace.
And so with that experience and that insight we decided to formalize the offering into a specific vertical offering. As we started to gain more experience we realized that we needed to deliver our data, all of our customer identifying data, demographic and segmentation type of data on a different platform with a user friendly access.
So immediate clients can come in and slice and dice and create the audiences that they were interested in. And then we can append the digital identity and other offline, characterizing information that they could use to drive their advertising campaigns.
When we bought Tru Optik, though we gained a differentiated data set because they are one of the early leaders in the market to provide insight as to which homes are consuming content via which streaming devices via video or audio, right. And so now we have differentiated data sets that we can add to our universe of data in our segmentation tool. And then also combine that with our matching, practical example of it is an advertiser can find out now that a particular home address mine or yours, as Apple TV has Netflix, uses Hulu, et cetera. But they don't know much about the household.
With TransUnion, we can do that matching and say that the occupants of the household has certain characteristics, maybe a demographic, care -- just a whole range of kind of marketing, characterizing and segmenting variables. So again, it's our narrow and surgical focus into a portion of this market where I think we're upping the game. That's our value proposition. And that's why we're confident we can achieve growth.
Thank you. I appreciate that.
The next question is from George Mihalos with Cowen. Please go ahead.
Hey, guys, thanks. Thanks for taking my questions. I just wanted to ask on the Consumer Interactive vertical and specifically the guidance of up slightly for revenue. How should we be thinking about the direct versus indirect throughout the course of 2021? It is there -- is already reason why the indirect shouldn't return to growth by the back half of the year? Thank you.
Hi, George, good morning. This is Todd. I will take that question for you. So I think what we're anticipating in our Consumer Interactive business is obviously specific to channel. So first, in the direct channel throughout 2020 we did experience a heightened level of consumer interest in monitoring credit. And we took advantage of that by doing some marketing to attract consumers to our webpage and offer those services.
And then conversely in the indirect channel as spoken about we've definitely headwinds, it would the lead aggregate, as many of the financial services customers pull back on their marketing activity. So as you get into ‘21, we are expecting probably a more normalized growth level in the direct channel. And so not as high as [indiscernible] in ‘20. And then in the indirect channel, we are still expecting some softness in the lead aggregator base softness that we've seen over the last couple of quarters, persist, going forward with the potential for and recovery, probably in – later of the --
Okay, thank you.
Next question comes from Shlomo Rosenbaum with Stifel. Please go ahead.
Hi, good morning. Thank you for taking my question. Hey, Chris, can you talk a little bit more about the reorientation of the fraud business strategically what -- what's involved in that besides pulling it together under one platform or one brand, like what -- I guess on the ground, what are you going to be doing differently, really and the business from what I understand is actually a pretty particularly strong business. And so what's going to change now?
Yes, thanks for the question, Shlomo. Yes, it is a strong business that continues to deliver neither nice growth across all of our markets. As you know from my prior commentary, it's a business that's composed of variety of piece parts, some of which are overlapping or redundant as you look at the different geographies that we serve. And so part of what we're trying to do is or what we have done is we've looked across our portfolio and we said what are the best-in-class within TransUnion product components that we have and how do we integrate those on top of this single product platform with orchestration, with case management, with all of the different reporting and measurement controls that you would like.
And look, the ultimate integration around an enterprise architecture, any single product platform, that's going to happen over a period of time because that's heavy lifting engineering type of work, right. And the need to do the work is just a function of the fact that the business developed in the U.S., it developed internationally, we acquire innovation, we acquired a really nice and fast growing business in call credit.
And frankly, when you talk about integration there's multiple levels from the kind of more surface to the deep and foundational and we're committed to doing all of it.
The next thing is really just a function of the market segments that we're prioritizing. So different types of customers have different fraud needs. And we have a particular strength serving those market segments where they are initiating a relationship, a financial relationship of some nature, where the magnitude of the transactions and the risk associated with transactions over the term of the relationship is going to be somewhat significant.
And therefore, the upfront customer identification, device verification and just the general authentication process will take a little bit of time, will be triangulated from multiple different points. Because it's really important to know who you're dealing with, the counterparty you're dealing with and have confidence in that.
And so we're focused on that part of the market. And again, this is an enormous and multifaceted market because we have, a great constellation of products that comes together to serve it most effectively. And so that will get most of the focus for our product development.
Now that said, we also -- we successfully compete for business, in other segments where what you really need is a super fast, but more superficial level of authentication based on device history, perhaps geo-location and on-site behavior, right. And that could be an ecommerce based retail transaction, where you got really material share, et cetera. But think of those transactions are different from establishing a relationship with a lender or, on-site gaming or gambling where there's just a lot of dollars flowing.
So to be successful, we got to concentrate our resources in a particular segment. As we've pulled together these different assets, we've come to appreciate the segments -- the segmentation landscape, if you will, at a more granular level. We will continue to serve the market in its entirety. It's just the product development focus will be more around the segments I described. And those customers that are really looking for broad, authoritative solutions, which we possess, but also assistance from their provider in implementing and configuring the solutions to get best results.
Okay. Thank you so much.
The next question comes from Hamzah Mazari with Jefferies. Please go ahead.
Hey, good morning, thank you. You had touched a little on sort of Project Rise contributing $20 million to $30 million in savings in 2023. But maybe if you could just touch on how to think about global operations and global solutions. What inning are we in terms of seeing those benefits rolled through the P&L? Is that more of a 2023 event too?
Yes, it’s a good question. Yes, I think global operations and global solutions and the later solutions, if you really think of this vector product management layer within TransUnion. They're delivering benefits already. However, as I've mentioned, we're aggressively investing in new product development and entering new markets and also in operational streamlining and automation and all of those things.
So we're using some of the early benefits that we're getting from those initiatives to cell phones and accelerate the implementations of full global programs that are going to free up a lot of resources that we will then invest in both product development to accelerate and really secure high single-digit or top line compounding that we aspire to, but also delivering margin improvements to the business.
Collectively, Project Rise are the technology retooling the operations and solutions. They are going to have really material impact on how effectively we operate in the market and having spent a year strategizing and implementing which was ‘20 and now going into ‘21, and really accelerate the implementation. I'm really excited in increasing the confidence of the positive impact we're going to have.
Got it. Thank you.
Our final question comes from Kevin Mcveigh with Credit Suisse. Please go ahead.
Great, thanks so much. Hey, Chris I wonder, given the investments you're making, particularly around [products] and things like that, just about how that impacts your new product innovation. And this might not be able to innovate more effectively, ultimately, what that can lead to the organic growth of the business if those products coming to market?
Yes, good. So I think what you're asking Kevin is, how is the current wave of tech innovation? That's coming out of products, Project Spark, we can call Project Rise and the migration of the cloud and the, standardization around an enterprise architecture, all of that.
And the short answer is that, it will definitely speed to market new product ideas, right? Because one will be leveraging IP globally and two by utilizing the public cloud, there's a lot of utility functionality around the acquisition, the care and the maintenance of underlying hardware and connectivity and even security infrastructure that we will purchases and service.
There's also components to software development that we can acquire directly from our cloud service providers as services. And so the technology new product development for TransUnion becomes more focused on those areas of unique IP and value add that we bring, as diversified information services provider anchored in credit and all of the unique insights we have around the vertical market needs.
Excellent. So that that brings us to the end of the call today. Thank you everyone for joining us. We hope again that you are all well doing well and staying safe and healthy. We'll look forward to seeing you and talking with you in the New Year. Have a great rest of the day.
The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.