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Good afternoon. And welcome to Twilio's Q1 2019 Earnings Conference Call. My name is Chantal, and I will be your operator for today's call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session.
I will now turn the call over to Greg Kleiner, Vice President of Investor Relations and Treasurer. Mr. Kleiner, you may begin.
Thank you. Good afternoon, everyone. And welcome to Twilio's First Quarter 2019 Earnings Conference Call. Joining me today are Jeff Lawson, our Co-Founder and CEO; George Hu, our COO; and Khozema Shipchandler, our CFO.
The primary purpose of today's call is to provide you with information regarding our 2019 first quarter performance in addition to our financial outlook for our 2019 second quarter and full year. Some of our discussion and responses to your questions may contain forward-looking statements, including but not limited to, statements regarding our future performance, including our financial outlook; the potential benefits of our acquisition of SendGrid; impacts and expected results from changes in our relationship with our larger customers and vendors; our market opportunity and market trends; the growth of our customer base; customer adoption of our products; our momentum; the benefits of our business model; our delivery of new products or product features; and our ability to execute on our vision.
These statements are subject to risks, uncertainties and assumptions. Should any of these risks or uncertainties materialize or should any of our assumptions, as outlined in our earnings release and the documents referred to in that release, prove to be incorrect, actual company results could differ materially from these forward-looking statements. A discussion of the risks and uncertainties related to our business is contained in our most recent Form 10-K filed with the SEC on March 1, 2019, and our remarks during today's discussion should be considered to incorporate this information by reference.
Forward-looking statements represent our beliefs and assumptions only as of the date such statements are made. We undertake no obligation to update any forward-looking statements made during this call to reflect events or circumstances after today, or to reflect new information or the occurrence of unanticipated events except as required by law.
Also during this call, we may present both GAAP and non-GAAP financial measures. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures are available in our earnings release, which we issued a short time ago. We encourage you to read our earnings release as it contains important information about GAAP and non-GAAP results, as well as the reasons why we present guidance for our non-GAAP financial measures of income from operations and net income per share but not the comparable GAAP measures. The earnings release is available on the Investor Relations page of our website and as part of a Form 8-K furnished to the SEC.
Finally, at times in our prepared remarks or in response to your questions, we may offer incremental metrics to provide greater insights into the dynamics of our business or quarterly or annual results. Please be advised that this additional detail may be one-time in nature and we may or may not provide an update in the future on these metrics. I encourage you to visit our Investor Relations website at investors.twilio.com to access our earnings release, periodic SEC reports, a webcast replay of today's call or to learn more about Twilio.
With that, I'll now turn the call over to Jeff.
Thank you, Greg. Welcome everybody to this quarter's call. The core components of our platform voice, messaging and now e-mail, drove another quarter of strong performance in Q1. We continue to invest in innovation at all levels of our platforms, empowering developers to help their companies better engage with their customers. And as George will outline in a moment, our go-to-market efforts are performing very well.
Q1 was the first full quarter of general availability for the Flex. The feedback from our early customers has been great. As a developer myself, I know that when introducing a new product, the most important thing is getting the underlying architecture right. And our early customers are telling us that our application platform architecture is right. And we're listening to those customers and building on our roadmap for additional features and functionality based on their feedback.
This is also the first quarter that includes results, albeit only two months from our new Twilio SendGrid division. The early reaction from customers is validating our strategy of powering the future of customer engagement all under one platform. We believe we can create the unquestioned platform of choice for developers and businesses looking to transform their customer engagement now covering all of their most vital communication channels, including email.
From an operational standpoint, our integration plans are on track. The Twilio SendGrid folks have been great, and both teams are eager to learn from each other as we integrate our cultures and build our future together. The go-to-market teams are engaged and we’re seeing signs of early traction in our cross selling motion. One of the many reasons we were attracted to SendGrid was the similarities in our go-to-market model as the developer has always been the focus of both companies approach.
Together, in Q1, we hit an important milestone, 5 million registered developer accounts. The product teams continue to innovate as well, having launched several new services support offerings, as well as announcing support for AMP for email, a new technology being implemented by Google to bring a dynamic and interactive experience to Gmail. And we’re hard at work integrating our backend systems in creating even better customer experience.
We also launched Twilio for Salesforce another prime example of how we’re working to make it even easier for our customers to engage with their customers. Twilio for Salesforce allows businesses to easily add out of the box SMS capabilities, covering everything from one to one personalized interactions, alerts and notifications, campaigns and more, to the existing workloads in Salesforce CRM. Interestingly, this product was originally conceived up by the Twilio.org, the division of Twilio focused on social impact and survey social impact organizations. They saw the opportunity to innovate to the more than 30,000 non-profits that use Salesforce to manage their relationships with constituents, donors and volunteers. We are proud that every part of Twilio, including Twilio.org is focused on innovating for our customers. And when we do, the whole company can benefit.
We quickly noticed that traditional businesses were utilizing the product as well during the beta program. So we were excited to launch the product on the Salesforce AppExchange, and get it in the hands of an even larger audience of potential customers. We also continue to invest in trust throughout the product stack in this quarter as well. As you've heard me say many times, trust is the number one things we sell.
In Q1, our efforts on this front and evident in every layer of the platform, that’s the engagement part there. We launched PSD 2 support in our Authy two factor authentication product. The second payment services directive or PSD2 is a new banking regulation in Europe that requires time based one-time passcodes for all online and over the phone payments above €30. The PSD2 requirement will be a big shift for businesses conducting commerce in Europe, and we stand ready to help them with this transition.
At the programmable communications cloud layer, we continue to support efforts in the industry to combat the spurge of robo calling. If you’re like me, I'm sure you get continual stream of calls from unknown numbers with pre-recorded messages promising a wide variety of wonderful things. It's gotten so bad that if you're anything like me, you go answer the phone you don’t recognize the number, even John Oliver dedicated an entire segment of his show to this subject.
So case of any doubt, we design our platform from the beginning to prevent this type of activity. We do not want this business and we never have. We continue to work actively to deter bad actors from our platform, starting with our terms of service that expressly prohibit this type of activity to platform level take up, like rate limiting, verifications, artificial intelligence and more. We believe transparency is also important. So we launched a free service to allow consumers to look up any number to see where a call is coming from and help report suspected global calling.
Looking into the future, we believe that the next step is to put consumer back in control of their phone through tools to allow consumers to receive only wanted communication from trusted partners. We see a world where every time your phone rings, you can see who's calling, not just the phone number but the name of the personal business and trust in the accuracy of that information. And I knew for a software running on your behalf can decide what to do with the caller types. In this vision, everyone receives the communications they want and none of the ones they don’t. It's your phone and your call. We want to help everyone take back their phone. More to come on this for sure, but we're continuing to innovate on behalf of our customers to help bring about this future.
And our efforts to earn trust also extend to the super network as well. Phone numbers are a key component for many of our customers as they expand around the world. But the regulations governing the use of phone numbers has been different by country, by number type and by how they're used. In many cases, these regulations were written well before companies like Twilio or even Internet itself existed. In order to help our customers adhere to this myriad of regulations around the world, we are working with regulators and national carriers as we build phone number compliance functionality into our platform as an automated service.
We are partnering closely with our customers to support their applications and innovative use cases at global scale, while minimizing the regulatory overhead they have to manage. We believe that by innovating on the regulatory front for our customers, we can allow them to continue to grow rapidly in markets around the world, and this presents yet another opportunity for Twilio to differentiate our products in the eyes of our customers.
So before I hand the call over to George, I wanted to acknowledge the consistent efforts of Twilio around the world to make our customers successful. We have a once in a generation opportunity ahead of us to revolutionize one of the largest markets in all of IT communications, by moving it from its legacy and hardware to its future and software. It's still day one of this journey and I couldn't be more proud of our team and excited about the road ahead. George, let me turn the call over to you for an update on our go to market efforts.
Thanks, Jeff. The go-to-market team performed very well again in the first quarter, driving another quarter of strong growth. Our focus remains on adding more coverage and executing on our plans to increase our presence within the enterprise with partners and internationally. We continue to see success with our Engage roadshow programs, bringing developers and businesses together. And we currently plan to more than double the number of events in 2019.
On the international front, we took our first steps to enter Latin America and Japan by hiring new leaders in each geography. We also began to execute on the cross-sell opportunity for Twilio SendGrid in the quarter, certifying reps, building pipeline and closing some early deals across the combined customer basis. Overall, the initial results are encouraging, but we're still very early in this opportunity.
Let me also touch on few of our wins from the past quarter. We signed a significant expansion with JUST EAT in the quarter. JUST EAT is a leading global hybrid marketplace for online food delivery, connecting more than 26 million active consumers and restaurants across 13 countries. This new deal will expand their usage of their voice and messaging products across several new countries and positions us to support their continued success around the world. A leading insurance and support company with more than 100 million customers around the world signed a new deal to modernize their IVR to provide a more conversational customer experience. This company will be using a variety of our products across voice, messaging, task router, autopilot, chat and video, to get customers' answers faster and through the channel that they prefer.
We also signed a new deal with Pit, part of the FREE NOW Group, the ride hailing joint venture of BMW and Daimler. In addition to being available in groups, Pit Is the fastest growing ride hailing app in Latin America, currently available in Peru, Chile, Columbia and Mexico, with more launches to come this year. They will be using our voice and messaging products to communicate with drivers and passengers alike. We added one of the big five banks in Canada as well. With millions of personal banking, business, public sector and institutional clients, this bank will be using a combination of our Authy and messaging products to provide an improved authentication experience for our customers using their online banking platform.
Last but not least, we continue to make progress with Flex, signed a number of deals, including the new relationship with Green Dot. Green Dot is a financial technology leader and bank-holding company with more than 50 million customers across their various products and business lines. Green Dot is looking to reinvent their contact center and create a world-class mobile customer experience. They will be using Flex and autopilot to create a more intelligent and automated way to communicate with their customers. Overall, we continue to see strong results from our go-to-market investments and we will execute on our strategy to reach more developers and businesses, both here and abroad.
With that, let me pass the call over to Khozema to discuss our financial results.
Thank you, George and good afternoon everyone. The business showed continued strong growth in the quarter, which at our scale is indicative of the success we're driving for a growing set of customers. Obviously, the acquisition of SendGrid impact some of our metrics this quarters, so let me walk through some of the detail for a moment.
As a reminder, the acquisition closed in February 1st, so we got two months of contribution in Q1. Base revenue was $220.9 million in Q1. It's also worth noting that all of the acquired Twilio SendGrid revenue falls into this category. While we won't be reporting the precise Twilio SendGrid contribution on a go forward basis, their results were consistent with the guidance laid out on the last call.
Breaking those two components apart, the organic growth for Twilio's base revenue was above 60% year-over-year and Twilio SendGrid's organic growth for the sub-period was 30% year-over-year. Our dollar-based net expansion rate was 146% in Q1. These results are a testament to not only the success we're driving for our customers but the performance of George's team driving deeper and more strategic relationships with our existing customers.
Please keep in mind that this metric will not be impacted by the acquisition of SendGrid until we lap to close in Q1 of 2020. We ended the quarter with 154,797 active customer accounts with Twilio SendGrid contributing more than 84,000 to the count. Our top 10 active customer accounts contributed 14% of total revenue in Q1 compared to 20% in Q4, 2018, and 18% in Q1 of 2018.
Gross margins came in a little bit above 58% in Q1 compared to 54% in Q4 of last year. The largest contributor by far was folding in higher margin revenue from Twilio SendGrid, which drove a positive uplift of about 300 basis points. On an organic basis, gross margins also increased a bit sequentially as the base variable mix improved in Q1 and the large international customer that contributed materially to the Q4 results returned to a more normal spending pattern in Q1.
On a go forward basis, the story remains largely the same. You should continue to expect some fluctuations in our underlying gross margins. Our priorities remain the same. We are focused on growing the business around the world but rather than maximizing gross margins in the near term. We continue to see things that could impact our gross margins, like product, country, and customer mix, network service provider fees, FX and more.
And on that note, we recently got some clarity on the Verizon A to P or application to person offering we outlined a few quarters ago. As a reminder, Verizon is establishing the new A to P channel for long code SMS messages that will add a quarter of a penny fee for message to all businesses with A to P SMS messaging use cases. Verizon will be implementing this new offering in mid-May, and we’ll be moving customers over to the new service accordingly. We’ll be passing this fee through to our customers and we do not expect this to impact the gross profit dollar received per message, but it will impact the gross margin percentage.
So for Q2, you should expect about a 50 basis points drag given the mid-quarter change and roughly a 100 basis points drag to our overall gross margin percentage on a go forward basis. This should also add about $3 million to $4 million in revenue per quarter on a go forward basis. This is incorporated in the guidance provides today and added about $8 million to $9 million to our 2019 revenue forecast in total.
In addition, while we don’t any information to share about potential actions by the other U.S. mobile carriers at this point, I think it’s reasonable to assume that the others will implement similar offerings over the course of time. As an example, we saw similar progression in short code segment over the past several years. Given that Verizon has approximately one-third of U.S. mobile subscribers, the similar move by all of the remaining U.S. mobile carriers would result in an additional 200 basis point drag to gross margins in total if and when this scenario plays out. However, we have not assumed anything on this front in the guidance provided in the earnings release today, given the speculative nature of this commentary.
Finally, I wanted to provide some additional color about the quarterly progression of operating income inherent in the guidance we provided today, so you can set your models appropriately. On the non-GAAP operating line, we currently anticipate being slightly profitable in Q2, modestly in the red for Q3 due to our big customer event signal following in August this and then back in the black for Q4. Overall, with the strong results we are seeing, we plan to continue to invest in the growth of our business given the tremendous opportunity ahead of us.
Thank you everyone. Operator?
[Operator Instructions] Your first question comes from Mark Murphy with JP Morgan. Your line is open.
Thank you very much, and congratulations. If you can put it into robo-calling, I think that you deserve a Nobel peace prize, so it's great to hear about that. I wanted to start by asking you, it looks like Twilio is going to exceed $1 billion revenue run rate during Q2. And obviously, we understand the law of large numbers is going to start to apply. But does the pipeline currently give you decent line of sight to eventually reaching $2 billion in revenue? Or do you think that these abnormal growth rates can continue all the way to that $2 billion level over time?
I mean, obviously, we're not going to guide beyond ‘19. What I would say is that, as you pointed out, we do see the billion dollar run rate certainly in the year. And we feel really good about the results and the momentum of the business right now. I think both numbers do get larger over time. And so I think the growth rates will probably fade a little bit as we get larger and larger. But we continue to make investments in the growth of the business, because we feel like we've got pretty good and elevated multi-year growth outcomes.
Your next question comes from Ittai Kidron with Oppenheimer. Your line is open.
Jeff, on SendGrid, it's great to hear that the integration is moving smoothly. Maybe you can talk about today versus three months ago. How do you feel about the potential realization of the synergies between the two businesses? And then Khozema, maybe you can talk about application services, or any color there on the growth rates and the contribution of those products to revenue?
So first of all, we're very happy with the progress so far in the integration despite only being a few months post close. The first thing we're focusing on is getting on-boarding the 500 SendGrid employees, making sure they feel at home at Twillio. Then on the go to market front, we've started to execute the cross-sell motion that we've talked about in the past of selling SMS and the broader messaging product to the email customer base. And even though we're just starting that cross sell and it's going to take some time to manifest, I think our hypotheses there are pretty good. And I think that the idea that customers want one platform strategy and one product that can solve many messaging needs that they have is a good one.
Just on the app services that’s not one that we're going to break out every quarter or disclose. I think what we do see is really strong traction there that category is still growing faster than the overall business. And I think what we'll do is probably provide an update in the future here when we cross another one of our interim milestones.
Your next question comes from Heather Bellini with Goldman Sachs. Your line is open.
I wanted to spend a little bit of time on Flex. Jeff, you said a few months ago that this is a year of pipeline build for the most part, that's what we should be expecting. But I was wondering if you could share with us given your comments on it on the call. How was it going versus your expectations? And were you did win in the quarter? You mentioned one deal, in particular. But what are the other solutions they were looking at and what were the reasons that Twilio won? Thank you.
I think that the key thing for us, which is as a V1 product is to get architecture right and get the core differences between the usual monolithic app that people bought in the past versus our application platform approach. And the idea that companies and the developers want to take a contact center that’s in the cloud and fully customize it to meet their workflows and to get the efficiencies that making the contact center work exactly as they want it to. That core of the product is correct and that's what the market is telling us based on the excited response that we're getting.
And so as we hear from customers, if you think about the first customers we have, the thing that I'm looking at is those customers are happy and use the product, and the platform approach they that want. And so as far as like other products they're at looking at, I mean some of them are coming from an on-prem legacy world, other companies are -- they're trying to move to the cloud. Sometimes we get net new use cases that they're spinning off like a new channel, like chat is the instance for them to bring in any platform to be the basis for their growth. So there is not one story. But broadly speaking, it's customers coming from the legacy world generally on-prem approach that's where most of the market spend here is and that’s where the most requirements are that really require all that customization. And if you listen to the analysts out there, they say 85% to 90% of the market is still on-prem and not legacy world, and that's the part of the spend that we're going at.
Your next question comes from Brent Bracelin with KeyBanc Capital. Your line is open.
I wanted to follow-up possibly with the George or Jeff around just the SendGrid opportunity and specifically the cross-selling and where we are at. Obviously, SendGrid brings up pretty large installed base over 80,000 customers. Again, I know it's very early. But where is the locating fruit? What parts of the overall SendGrid base are you targeting? And what been, again very early feedback?
So I think we're on track in terms of our pipeline building for the cross-sell. Obviously, we just got started. I think the thing that honestly we are excited about is using the data that we have around what the SendGrid customers are doing, the use cases they're doing. So it would tell us from the focus our go-to-market efforts around obvious opportunities to expand the portfolio. For example, as we see people doing very time sensitive account notification, let's say on email that's great opportunity for us to go in. And I've talked to them about SMS as a better alternative, for example and also vice versa cross-selling email to the Twilio base. So for both directions, we are on track is what I would say in terms of our pipe building for circle. And so I think it's looking good for us versus the plan we set out at the beginning.
And any idea on the sales cycle for cross-selling at this point, or again it's just too early to tell?
I think you're going to see it -- we're seeing it's varied. We are seeing some quick wins more actually on the email side, but also some of these are going to be just more of our typical sales cycle line. So I think it's going to be very just like for our core business and the sale cycles lines are great.
Your next question comes from Michael Turrin with Deutsche Bank. Your line is open.
I know you've been busy investing continuing to build out the Twilio go-to-market engine. Last year, you called out some go-to-market enhancements, which drove some more pronounced upside on some of the quarterly results. And just wondering if there's anything there, which we should be cognizant of as we're lapping some of those efforts as we move forward throughout the year this year?
I think in terms of the go-to-market investments, I think as I said in my prepared remarks, we're continuing to execute the plan. We laid out addition of how we're going to invest in coverage, especially in around enterprise partners and international and all that is continuing to move forward with good performance and strong growth. So I think continued strong growth is the message there. In terms of performance versus expectations, I think we talked about in the past that I think we’re just getting better about understanding impacts of our go to market investments. So I think that’s making us generally speaking better around forecasted impact of it overtime.
And then on gross margin, you've provided some useful color there on the prepared remarks. It came in above our expectations for the quarter. Could you talk more about the driver specific to the quarter? And then to recap some of the impacts becoming on throughout the year, it sounds like basis points of headwind from the Verizon A to P for the year. Is that right?
So SendGrid is really the large driver in there, it’s about a 300 basis points lift in terms of gross margins. I think the other one that we called out is there's that large international customer that we specifically identified in the fourth quarter that went into a more normalized mode, if you will, in the first quarter. And so we got a little bit of a lift there and then just I think the strength and base in general provided some additional juice. In terms of the balance of the year, I think the way that we see it playing out right now based on what we know is that based on Verizon, we see about a 50 basis points drag here in the coming quarter. Beyond that, just really an interesting transparency we were trying to provide some additional color around what other carriers may or may not knew through the balance of the year and we’ll just have to see how that plays out, but that’s not really factored in our guidance for now.
Your next question comes from Nikolay Beliov with Bank of America. Your line is open.
One part of the business we have not discussed in a while is the ISV business, an independent software vendor of business, which I believe a couple of years ago was 20% of revenues, growing in line with overall growth rate. Can you please give us an update here to the extent if you can? And as you guys move past the applications stack, how do you handle potential conflict with your own ISV customers?
So we continue to work very well with ISV/solution partners. And part of our broad based coverage strategy, I talked about enterprise partners and international, we realized we're squarely in the partner realm. And so we’re growing our team there that’s working with all the ISVs from small startups all the way through strategic ISVs. And I would say that it’s the continued strong growth we see across the board also quite the size of these ISV as well. In terms of the specific question, the second part of your question, I think there is change in what we've stated in the past, which is that Flex applies for customers with the build mindset.
And for customers that want to buy it, buy it off the shelve solutions. We work really well with our exclusion partners that have built Twilio components into their contact center solutions. I think one thing that is a positive sign is we are seeing, we’re getting inquiries from more and more ISVs that are asking about potentially leveraging Flex components into their solutions. I think we’re early days. Those are going to be long conversations but these obviously strict strategic decisions for these companies. But I'm excited to see at least that level of inquiry from ISVs around Flex.
Your next question comes from Alex Zukin with Piper Jaffray. Your line is open.
Maybe the first one for Jeff, just as you continue to integrate SendGrid. Can you talk about whether -- where the synergies are from SendGrid's product roadmap towards your application services category? And then I have just a quick follow up on dollar based net expansion for Khozema?
First of all, we have services as a technical concept, app services is parts of our products that have pure software component, carrier component, and so technically SendGrid is all into the app services category. But technical definition aside as we defined it ones in Analyst Day few years ago. As a broader strategy, you've got email delivery as an API that softened really nicely with our programmable communications cloud where we have a voice API, SMS API, chat API, video API and now email API. So as all the different channels layer in, including things like Facebook Messenger and WhatsApp, the email as a critical part of that story makes a ton of sense. The developers need the API for email just like any of the APIs follows others.
Then at the layer above at the engagement cloud, that's where we see this opportunity to bring application platforms. You take the major application use cases that every company uses to run their business, in front of house of their business and provide them when they use our APIs but accelerate their double uses of play. So that's where new Flex comes in for the contact center side of things. And SendGrid has a product for marketing campaigns that actually works for the marketer in a similar way. And so overtime, I think what you see is the marketing campaigns product that SendGrid already has will become more and more API centric and will be able to have some of the capabilities like you see in the Flex, and start thinking more of an application platform. They originally built it as more of an application itself, and will turn it into more of an application platform so our app developers use it as well.
And so it fits in really nicely with the strategy of the engagement cloud to be the single system that a company can use to manage all this customer touch points on that customer journey, whether it's when you're selling to that customer, marketing to them, servicing them on the field, service them with customer support, there's always touch points companies have that we see companies leveraging Twilio to improve with better communications. And in every one of those categories the possibility of an application platform to accelerate and bring more customers onto our platform exists.
That said our biggest priority in the engagement cloud is making Flex success. And marketing campaigns is already a product, it's in the market and we feel strongly that’s a great product. But for the perspective of the application platform our major focus is on Flex as opposed to a major move in the marketing campaigns product in the short term.
And then, Khozema, just on dollar base net extension, the 146% was again very strong in the quarter, particularly versus a year ago period. But on a sequential basis, it was roughly flat, down maybe 1%. Have we reached a new peak in this metric and then how should we expect that to trend through the year at least until we start getting into the SendGrid compares a year from now?
I think over time, we do expect it to trend down a little bit. It's not something that we guide to per se. I mean, obviously, at 146 we feel pretty good about the where the figure landed and feel like it's a good testament to the business model. And it has been in the 140s for some time. But I think over time, you are going to see that it does decline a little bit over time just given that these older cohorts in particular are going to become really, really large as a part of the mix.
Your next question comes from Bhavan Suri with William Blair. Your line is open.
I guess just to touch on the first one, which is as you think about engagement cloud you think about now having email, text and Flex, which are different ways to reach customers and engage with them. How do you think about layering on two pieces, the workflow engine obviously and an orchestration layer. Workflow perspective of the same things that does come through text, come through email certainly that’s a complex process. I want to off load that to a IVRs and call center at some point. And then orchestrating that workflow so the customer deploy that. How are you thinking about deployment of that or the roadmap for that into the product? And is that something customers are asking for today?
So as far as like orchestrating there goes and you see out in the studio is a product that companies or customers can use to build those orchestrations out as far as IVRs, or bots or even those logical flows of how the communications work. And as a general story I guess around those types of features, we listen to customers and we hear what customers need us to do, whether they need us to take the platform to make it easier for them to build the customer engagement they. And so for the roadmap of orchestration of work flows like that's what customers are telling us, their biggest pain points are those are things that we consider. But generally speaking, our road map is defined by customer need.
And then one more technical question maybe for George here. You've touched on partners and ISVs, but I actually want to touch on the var channel a little bit, which has been really strong for the traditional legacy contact center guys with the var channel for Cisco, Avaya et cetera. Have you see any of them and my assumption is yes, but some color in terms of how many of them any large were working with Flex or start to say maybe we can do more complex interesting things with Flex and account legacy solutions. How is that traction with the var channel to legacy guys going? I'd love to get some color there. Thank you.
We definitely are seeing interest from our vars for Flex. Obviously, as I said, we are just generally early days in overall Flex effort. But we're seeing interest right now that we are making some infrastructure plans to enable ourselves to better support this new channel parcel. So it's going to take some work on our side to be able to do all things we'd expect, billing, et cetera to support these guys. But we're seeing enough interest that we're evaluating all that right now, so that's the part that we're doing now.
Your next question comes from the Meta Marshall with Morgan Stanley. Your line is open.
Understanding that's building your own Flex, but may be just on a go forward basis. Would you intend to offer details around trials going on or hours of free time that are being used? I guess just what metrics do you intend to give to give a sense of what the pipeline is building on Flex?
I think, in general I mean it's not something that we're going to provide a lot of forward guidance on, or metrics really until it becomes a more meaningful part of the business. I mean, obviously, we're really excited about the progress in terms of the product and the traction with some early customers. But I think, for now it's just not going to be part of our underlying disclosures in terms of product detail.
Your next question comes from Rishi Jaluria with D.A. Davidson. Your line is open.
Going back over to SendGrid, just wanted to understand. I mean, you had a growing business on the email marketing side. And I know there’s a little bit discussion about this before and especially how can you integrate it with flex. But it there potential to bring that technology on to the core text and voice side and create the text and voice marketing API? Thanks.
I think what you see is customers want to have one platform and one messaging strategy. And so one of the hypotheses for the acquisition of SendGrid is to be able to take higher level products we have things like Flex or marketing campaigns and have them stand multiple channels. So you see this is a major value proposition already in flex where flex isn’t just a voice product, but it also includes things like chat and SMS, and video, and all the channels that we have, including WhatsApp and Facebook-ing. And so at the engagement cloud layer, one of the key things that customers want is in omni-channel strategy I think for every one of these customer touch points. And I think marketing would be no different.
Your next question comes from Jonathan Kees with Summit Insights Group. Your line is open.
Just curious as the new features that you released last quarter, the one with Salesforce seems like it’ll be, the most likely to move the needle, and correct me if I'm wrong. I'm just curious in terms of how are you going to approach this here, just the sales. Are you just going to do your traditional method of working with developers, or are you going to work with Salesforce sales teams in terms of going into different customers and getting them to sell the feature going outside of the traditional developers' channel? Thanks.
I think from my time at Salesforce, my experience is that you have to push these mostly yourself, but they're Salesforce. They have thousands and thousands of solutions that they are being asked to push every day. So the reality is the most -- the interest in this is the activity that’s going to come from our developers who want to connect Twilio to Salesforce and also through our own go to market channels. I think the good news is that obviously many of the customers we deal with are Salesforce customers, and I think that this connector will have we hope usage and opportunity with deals. So we’re very positive on that but it will come mostly through our distribution channels, not theirs.
And if I could just follow up real quick that product is certainly more about your customers right now, so much by Salesforce your small investments that are happening there?
Could you just repeat the question, I didn’t hear it very clearly…
This product was more developed based on feedback from your customers, like an input from Salesforce…
Well, absolutely, this came from our customers, nothing to do with any investment from them…
One of the things that I really like about the Twilio for Salesforce product is that it came actually at Twilio.org. And so as you think about every part of Twilio and customers and innovating it's another great example of that.
Your next question comes from Catharine Trebnick with Dougherty. Your line is open.
You just launched that Twilio SendGrid, the expert service this quarter. Any plans, it looks like there's deep expertise to help out your customer base. Any plans maybe to train those individuals to help with the cross-selling the Twilio products into that customer base? Thank you.
We already have worked very closely with the existing SendGrid customer facing teams to train them on identifying cross sell opportunities. This will be a part of it. But probably the main driver will be the existing people in place not the new people we're bringing on to focus on just this part of expert services. So that's where we are right now.
Your next question comes from Dmitry Netis - Stephens Inc. Your line is open.
Couple of questions one on a lot of the cross-sell questions on SendGrid Twilio or Twilio has been asked. But just curious to see -- and I could appreciate the holistic approach for one collaboration cloud where you have multiple channels. But are there any customers moving to SMS versus the email or vice versa, in those cross sell opportunities that you're chasing? Is there -- can you delineate that at all, or is it about equal impact from one set of customers moving to email from SMS and then vice versa from SMS?
I think it's surely there are too many conclusions from the data we have. But we're seeing interest in both directions. I think that the dollar value of the ASPs that we see for the Twilio products are greater than the email product. So our belief is that in the long-term there might be a greater revenue opportunity in that direction but we're seeing interest in both directions.
And then secondly, I wanted to follow up on this A to P Verizon disclosure you guys put out as it affects your margin, as well as revenue. And I appreciate being transparent about it and given this framework how to think about it. What I wanted to double click on is actually the revenue impact. If I heard you correctly, you said that this will be a positive impact to revenue in 2019, up about $8 million to $9 million, while a negative impact to margin. So how does that -- what gives you conference, there's a positive impact in revenue? How do you come up with that? Are you assuming any price erosion, price discounts with that or not? If you could double click on that and explain your thinking there that would be super helpful.
It's actually much simpler than that. It's literally a pass through fee to our customers and so it carries zero margin. And so just think about it as we're adding the same numbers to the numerator and the denominator and so that's the margin rate drag that has no impact whatsoever on gross profit.
But what you expect Khozema that if there is a carrier tax that you're passing through to your customers to customers, particularly the high volume ones might come back to you and ask for a discount?
It's not what we've seen. And I think again -- I mean we don't have a lot of experience with it, because we haven't gone through the process yet. But that's not what our expectation of how it will pay out.
Your next question comes from Will Power with Baird. Your line is open.
This is actually Charlie Erlikh on for Will. I was hoping you could talk a little bit about the customer adoption you're seeing in Europe or EMEA, especially since hiring ahead of the EMA business a little while back. Has sales meaningfully picked up in that region since then or is it still little bit too early to tell? Thanks.
I think we're very pleased with growth and the traction we're seeing in EMEA since David has taken over. JUST EAT is a great example of that. And I think the best data point I can give you is that we're continuing to add capacity and coverage in EMEA and adding it more aggressively before David joined. S o I think that’s a sign of our belief in the opportunity and the momentum in the market.
Your next question comes from Nandan Amladi with Guggenheim Partners. Your line is open.
You talked a little bit about SendGrid, but I have a platform level question. Given that product has a structurally higher gross margin, presumably you don't have termination fees associated with it. Is there any benefit to physically integrating SendGrid with the rest of Twilio, are there any plans to do that? And how closely will the roadmaps of those two sets of products be aligned?
If I understand the question -- actually, I'm not sure I understand the question correctly. Can you repeat it?
No I was something asking -- are there plans to integrate the SendGrid code base with the traditional Twilio platform? Is there any real benefit to doing that? And if so, how closely will the future roadmaps be aligned?
I think in general we want the product experience of a customer of either Twilio or SendGrid. We want the customer to have a unified and great customer experience. And so in the fullness of time, we want customers to have one account, have one bill and be able to use any of our individual APIs as easily as you might use video or voice or SMS, you can use email, as well as able to use any of the channels in any of the products that we build above the API layer, so an engagement cloud layer. So you should be able to use any of these products seamlessly with one customer account, one bill and one great customers and that's what we're working towards.
Your next question comes from Mike Latimore with Northland Capital. Your line is open.
As your volumes grow and new verticals open, are you seeing the influence of the CIO on deals increase or does it really still remain heavily developer levered?
I think that what we're seeing as we move up stack with Flex and other engagement cloud solutions is more engagement with higher level of decision makers, not just like the CIOs what I would say. I had significant prospects in our office last week, they flew here from Atlanta and they had both their CTO, as well as they actually -- they're actually two heads of products that both had the product in the room and then one developer of course there in too. So I think that continues to speak to our -- I think the uniqueness of our model, continue to bring developer along and that’s a unique asset for us in the sales motion but the people in the room are continually up-leveling. And I think you saw that with our attendance, and our signal, and our VIP track last year. And we’re seeing that lay out in more and more the types of people we're able to engage. But I wouldn’t focus exclusively on the CIOs.
And how about the Twilio wireless product, you didn’t mentioned that but how does the pipeline look there?
I think that we still have good momentum for the products and I'm glad you asked about it. And it's the product we continue to be excited about and we just continue to build pipeline and our product is on track, so excited about it.
There are no further questions at this time. Thank you for participating in today’s conference. You may now disconnect.