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Yum! Brands Inc
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Yum! Brands Inc
NYSE:YUM
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Updated: Apr 29, 2024

Earnings Call Transcript

Earnings Call Transcript
2018-Q1

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Operator

Good morning. My name is Shelby, and I'll be your conference operator today. At this time, I would like to welcome everyone to the Yum! Brands Q1 2018 First Quarter Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. Thank you.

I would now like to turn the call over to Mr. Keith Siegner, Vice President of Investor Relations and Treasurer. Please go ahead, sir.

K
Keith R. Siegner
Yum! Brands, Inc.

Thank you, Shelby. Good morning, everyone, and thank you for joining us. On our call today are: Greg Creed, our CEO; David Gibbs, our President and CFO; and Dave Russell, our Senior Vice President and Corporate Controller. Following remarks from Greg and David, we'll open the call to questions.

Before we get started, I'd like to remind you that this conference call includes forward-looking statements. Forward-looking statements are subject to future events and uncertainties that could cause our actual results to differ materially from these statements. All forward-looking statements should be considered in conjunction with the cautionary statements in our earnings release and the risk factors included in our filings with the SEC. In addition, please refer to the Investors section of the Yum! Brands' website, www.yum.com, to find disclosures and reconciliations of non-GAAP financial measures that may be used on today's call.

Please note the following regarding our basis of presentation for today's call. First, system sales results exclude the impact of foreign currency. Second, core operating profit growth figures exclude the impact of foreign currency and special items. And third, the revenue recognition accounting standard was prospectively adopted on January 1.

As a reminder, this is a GAAP required change adjusting the timing of recognition of upfront fees received from and incentive payments made to franchisees, the effect of which have no impact on cash. In addition, it requires the gross-up of advertising fund revenues and offsetting expenses within our income statement.

We're broadcasting this conference call via our website. This call is also being recorded and will be available for playback. Please be advised that if you ask a question, it will be included in both our live conference and in any future use of the recording.

We'd like to make you aware of the following changes in upcoming Yum! investor events. Disclosures pertaining to outstanding debt in our Restricted Group capital structure will be provided at the time of the first quarter Form 10-Q filing. Second quarter earnings will be released on August 2, with the conference call on the same day. The remainder of our 2018 key earnings dates are available on the website. Artie Starrs, Pizza Hut U.S. President, will be presenting on June 20 at the Oppenheimer 18th Annual Consumer Conference in Boston, Massachusetts.

And now, I'd like to turn the call over to Mr. Greg Creed.

G
Greg Creed
Yum! Brands, Inc.

Thank you, Keith, and good morning, everyone. Yum! Brands delivered first quarter system sales growth of 4% in constant currency, including 1% same-store sales growth and 3% net new unit growth. Consistent with our expectations, core operating profit growth for the first quarter was flat, and we are maintaining all aspects of our full year 2018 guidance.

As a reminder, our full year core operating profit guidance of approximately flat includes 6 to 7 percentage points of headwind from the timing impact of refranchising and associated G&A savings, along with 2 to 3 percentage points of headwind from the revenue recognition accounting standard.

Regarding our transformation initiatives, this quarter marks the start of the second full year of our transformation journey. And I am pleased to report we remain on track with our efforts to ensure Yum! is a more focused, more franchised and more efficient company. We've discussed that part of this transformation journey is to accelerate growth by focusing on four key drivers: distinctive, relevant and easy brands; unmatched franchise operating capability; bold restaurant developments; and unrivaled culture and talent.

I'll talk to you about distinctive, relevant and easy brand and unrivaled culture and talent. Then David will follow up with unmatched franchise operating capability and bold restaurant development. I'll begin with some examples of how our brands are becoming more distinctive, relevant and easy.

At KFC, system sales grew 6% with same-store sales growth of 2% and net new unit growth of 4%. Internationally, same-store sales grew 2%. The executive leadership team and I recently traveled to Russia and Turkey. And I was impressed with the strong leadership and powerful in-store culture in both countries.

Turkey, with first quarter same-store sales growth of 10% and a two year stack of 27%, has embraced the idea of building sales overnight and brand over time by going back to the basics and executing them well. Our local franchisees have invested in their team members, ensuring they are properly trained and designed the menu to drive velocity around core menu items. Turkey also has had some great new unit growth, opening 23 gross units over the last 12 months.

In India, first quarter same-store sales growth grew 10%, marking their eighth consecutive quarter of same-store sales growth. India's success is supported by their focus on three key occasions: snacking; weekend groups; and delivery. In addition, by using both digital and TV to advertise value, the market has grown transactions. And like Turkey, India has also growth their assets base, opening 50 gross new units over the last 12 months. These two markets are examples of why we continue to believe KFC has significant runway for growth.

In the U.S., with flat same-store sales growth in the first quarter, our first female Colonel, Reba McEntire, introduced consumers to Smoky Mountain Barbecue, an innovative flavor profile added to our extra crispy chicken. The innovation has continued into the second quarter with the launch of our new sandwich platform, the Crispy Colonel, which gives customers the option of enjoying a classic version of the sandwich or adding our delicious flavor profiles including Nashville Hot, Georgia Gold and Smoky Mountain Barbecue to the Extra Crispy fillet. We are excited about these new and innovative offerings and believe they are what we need to successfully sustain our long-term momentum and drive this business forward.

Before I wrap-up KFC, I want to address our UK business, which suffered a setback this quarter as a result of disruptions in supply when we changed distribution partners. Despite the challenges, the team worked with our new partners, leveraged our culture and rose to the occasion, truly all hands on deck, working around the clock and countless hours to correct the issue, even responding with clever advertising in the brand's unique voice.

I would like to take a second to say thank you to our franchisees and our local team, as our progress to-date could not have been accomplished without their collaborative spirit and hard work. Encouragingly, the customers are responding to our efforts in a very positive manner. As of today, all 871 restaurants are open for their normal hours. Approximately one-third of the restaurants are up and running with the former supplier and the remaining two-thirds of the restaurants are successfully receiving product from the new supplier. As we recover from the incident, clearly, we are applying our lessons learned to ensure this does not happen anywhere else in the world.

Now to Pizza Hut, in the U.S., system sales grew 2%, with same-store sales growth of 4%. While net new units declined 2% compared to prior year, encouragingly, unit development was flat sequentially.

Consistent with what I've said before, the turnaround of the brand in the U.S. will be a gradual build. However, we continue to see positive momentum as a result of the Transformation Agreement and focus on being hot, fast and reliable. Our investment in digital, operations, advertising and delivery drivers, is paying off with improvements in internal operating metrics, including online conversion and delivery times.

In February, we announced we are now the official sponsor of the NFL and we are proud of the way the team has kicked off this partnership at last week's draft. In tandem with being the official sponsor of the NCAA, Pizza Hut now owns the full weekend from Thursday to Monday, providing us even more opportunity to put the fan at the center of everything we are doing.

At Pizza Hut International, system sales grew 2% as a result of continued strong net new unit growth of 5%. Our solid unit growth has resulted from the benefit of the division realignment we undertook several years ago, resulting in dedicated brand leadership teams as well as new partners who possess our three Cs of a healthy franchisee, being capable, capitalized and committed. For these reasons, we remain confident unit growth will sustain a healthy rate.

That said, Pizza Hut is a global iconic brand, and the recent same-store sales results are simply not acceptable. While we are seeing pockets of strength, such as seven consecutive quarters of same-store sales growth in India, we understand we have a lot of work to do to turn sales around.

Specifically, we are taking the following three steps in each of our markets. First is ensuring we have strong operations and digital execution in place to deliver on speed, taste and ease. Second is making sure we are offering compelling value. And third is consistent communication of our For The Love of Pizza brand positioning. We are diligently working to implement these steps at each of our international markets and will update you as we progress.

Now to Taco Bell, where system sales grew 4%, with 1% same-store sales growth and 4% net new unit growth. In the U.S., we successfully lapped an 8% same-store sales growth in the first quarter of last year, due in large part to the very successful launch of Nacho Fries. Everything about this product was innovative, from the Web of Fries faux movie trailer to the Mexican seasoning and Nacho Cheese sauce.

Even better, customers could enjoy our praiseworthy Nacho Fries for only $1. Selling more than 53 million orders in the first five weeks, Fries were part of one of every four customer's orders. And as a result of this success, we extended their limited-time offering into April.

Following Fries in the second quarter is the $1 Triple Melt Burrito and Nachos, featuring our seasoned beef alongside melted cheddar, mozzarella and pepper jack cheese, wrapped in a warm flour tortilla or over crispy nachos. These products are another example of delivering value without compromise, a delicious offering for only $1.

Internationally, we are seeing great momentum and are on plan to set a record for the number of net new unit openings. I recently visited my hometown of Brisbane, also home to the first Taco Bell in Australia, and I'm excited to see the restaurant is off to a flying start. The franchisee is very encouraged by this success and is planning to aggressively expand in the country, making Australia a market to watch for future growth.

In addition, we continue to see success in our other priority markets through rapid expansion in Brazil, innovative menu items in Canada and the launch of U.S. innovations in India. And we are wrapping up our first international owners forum in the UK, bringing together global Taco Bell leadership and franchisees to share best practices from across the world, leveraging our scale. I'm excited for the potential of this brand internationally and know we are taking the right steps to move the brand forward.

Lastly, as part of making our brands distinctive, relevant and easy, I'd like to provide you with an update on our partnership with Grubhub. We remain very enthusiastic about our opportunity with Grubhub. And I'm even more pleased that our franchisees are fully supportive and excited about their potential with delivery through Grubhub.

One of the unique aspects of the agreement is to have the POS at all KFC and Taco Bell restaurants fully integrated with Grubhub, which will significantly aid the accuracy of the order and the speed of delivery.

As our teams work to complete this integration, we are testing with Grubhub in a few select KFC and Taco Bell markets and are encouraged by initial results. We look forward to updating you more as the integration is completed and Grubhub is available nationwide.

Now, moving on to unrivaled culture and talent, I strongly believe that our unrivaled culture and talent fuels our results, that our employees must reflect the global marketplace where we operate. That's why we've made a commitment to advance more women into leadership and achieve greater gender parity in senior leadership globally by 2030.

This new commitment aligns with the Paradigm for Parity coalition, a movement of Fortune 500 CEOs, senior business leaders and academics who are committed to achieving a new norm in corporate leadership, one in which women and men have equal power, status and opportunity.

It also builds upon Yum! Brands becoming one of more than 100 companies in 10 sectors named to the inaugural 2018 Bloomberg Gender-Equality Index, where Yum! was recognized and measured for gender equality across internal company statistics, employee policies, external community support and engagement, and gender-conscious product offerings. I'm very proud of our initiatives around a diverse and inclusive work environment and know this enhances Yum! as a great place to work.

In summary, the second full year of our transformation journey is well underway. And I'm pleased with our progress towards delivering A World with More Yum! I remain confident in our four growth drivers as we lay the foundation for long-term growth that results in increased returns for our shareholders.

And now, it gives me great pleasure to introduce our President and Chief Financial Officer, David Gibbs.

D
David W. Gibbs
Yum! Brands, Inc.

Thank you, Greg, and good morning, everyone. Today, I will discuss: our first quarter results; progress towards our transformation initiatives; and two of our four growth capabilities, bold restaurant development and unmatched franchise operating capabilities.

To begin, our first quarter results, consistent with our expectations, core operating profit growth was flat as a result of headwinds related to the timing mismatch between refranchising and the associated G&A savings and the revenue recognition accounting standard. As Greg mentioned, we remain confident in achieving all aspects of our full year 2018 guidance.

This includes approximately flat core operating profit growth, which incorporates headwinds of 6 to 7 percentage points related to the timing mismatch between refranchising and the associated G&A savings, and 2 to 3 percentage points related to the revenue recognition accounting standard. To clarify, the level of unit openings is typically higher in the fourth quarter. And as a result, we anticipate the impact of the revenue recognition accounting standard to be more heavily weighted towards the fourth quarter.

First quarter EPS, excluding Special Items, was $0.90, an increase of $0.25. Included in this is $0.16 related to our recently-closed investment in Grubhub. Accounting rules require that we begin reflecting the change in fair value of this investment beginning in the quarter of the deal announcement. And, as a result, we booked $66 million of pre-tax investment income in the first quarter. Note that our commitment to at least $3.75 in 2019 EPS was made prior to the Grubhub investment and our target will continue to exclude any impact to EPS as a result of our quarterly mark-to-market adjustments.

Also impacting our first quarter EPS was our effective tax rate excluding Special Items of 14%. This was lower than our expected rate for the full year due to the timing of stock option exercises. First quarter same-store sales growth of 1% at Yum! and 2% at KFC were impacted by the supply interruptions in our KFC UK business. Adjusting for the impact of this, we estimate Yum!'s same-store sales growth would have been 2% and KFC's same-store sales growth would have been 3%. Additionally, we estimate an approximately 3% impact to Yum!'s core operating profit and an approximately 5% impact to KFC's core operating profit in the first quarter.

As Greg mentioned, our local management team and franchisees collaborated and worked tirelessly to get us back on track. And our customers are responding positively as the business continues to recover. The impact of full-year same-store sales growth is estimated to be 50 basis points for KFC and 25 basis points for Yum! The impact to full-year core operating profit growth is estimated to be 2% for KFC and 1% for Yum! While this is a significant event for our UK market and we are collaborating with our franchise partners to ensure they are set up for success, the limited impact to Yum! demonstrates the power of the franchise model diversified across brands and geographies. As such, we are maintaining our full year guidance, despite the UK supply disruption.

Now, turning to our transformation initiatives, where we remain on track to deliver the key components of our strategy of: at least 98% franchise mix; approximately $100 million in run rate CapEx in 2019; reducing G&A to 1.7% of system sales; and 2019 EPS of at least $3.75.

On our journey to achieving at least 98% franchise mix by the end of this year, we refranchised 144 units during the first quarter, including 52 KFC, 43 Pizza Hut and 49 Taco Bell restaurants for current franchise mix of 97% and pre-tax proceeds of $205 million.

As part of our commitment to return capital to shareholders, we repurchased 6.5 million shares for $528 million at an average price of $81. Further, we paid $120 million in dividends at $0.36 per share. Total capital returned was $647 million during the first quarter and nearly $3 billion since the beginning of 2017. We remain committed to returning between $6.5 billion and $7 billion from 2017 to 2019.

I'm also excited to share some good news regarding the financial markets' continued support of our business transformations and capital market strategies. In April, we successfully re-priced our $1.97 billion Term Loan B, which reduces the interest rate by 25 basis points to LIBOR plus 1.75% and is expected to reduce annual cash interest by approximately $5 million. I'm pleased with the enhancements we are making to our capital structure to further support our target of 5 times EBITDA leverage.

Next, I'd like to discuss two of our four key growth drivers. First, bold restaurant development; at KFC in the U.S., we have remodeled nearly 1,000 restaurants over the last two years, or approximately 25% of the asset base, and remain on pace to make the new American Showman the most prevalent image for KFC in the U.S. by the end of the year.

At Pizza Hut International, we achieved strong net new unit growth of 5%, as Greg previously mentioned. At Pizza Hut U.S., we had flat unit development during the quarter, as we improve on our last three years of unit decline.

Taco Bell continues to grow their units through new asset formats, including the urban walk-in asset and the cantina subset of this, which serves alcohol. The most recent opening in Brooklyn represents our 24th urban walk-in asset and we are excited to see franchisees investing in this asset format. Internationally, Taco Bell opened 11 units this quarter in markets such as Latin America, Japan and the UK.

All-in, during the first quarter, we opened 500 gross units and 239 net new units, representing a step-up in development from our recent historical rates in the first quarter. We are on track for 2018 to be the third consecutive year with a significant ramp-up in the pace of development. We have a growth mindset and are confident there is significant white space for each of our brands through new asset formats in the U.S. and untapped geographies internationally, which will drive net new unit growth over the long-term.

Our next growth driver is unmatched franchise operating capability. Greg and I recently attended the KFC U.S. Franchise Convention and could feel the sense of pride these franchisees have for their restaurants. They are the ones making the culture come alive in their restaurants. And it is this culture which translates into a positive customer experience and fuels our results.

In our Pizza Hut U.S. business, nearly 2,000 stores have changed hands in the last 18 months. This means over one-third of the U.S. traditional restaurants are under new leadership, possessing the three Cs of being a Yum! Franchisee: capable, capitalized and committed. We are confident that, in conjunction with our existing franchisees, we have leaders that are capable of running great restaurants, capitalized to ensure the brand grows, and committed to the brand's strategic objectives.

Last quarter, I highlighted the operational improvements at Taco Bell during our highest growing daypart, after 5:00 p.m. And I'm pleased that customer satisfaction scores further improved over the last quarter, while maintaining speed during the launch of Nacho Fries.

To continue the momentum through summer, Taco Bell has developed a unique after dark program focused on fostering a culture of speed while maximizing satisfaction and delivering world-class service, targeting dinner and late-night peaks.

In conclusion, we are pleased with our first quarter results and the progress we continue to make on implementing our strategic transformation. First quarter underlying base operating profit was solid and core operating profit adjusted for the timing mismatch between refranchising and associated G&A savings and the revenue recognition accounting standard, was as expected. I'm confident we are taking the right steps to optimize shareholder value and our disciplined decisions will set us up for strength in the near and long-term.

Now, the team and I are happy to take your questions.

Operator

. Your first question comes from Matt McGinley of Evercore SI (sic) [ISI].

M
Matthew Robert McGinley
Evercore ISI

Thank you. My first question is on the core operating profit.

G
Greg Creed
Yum! Brands, Inc.

Matt, we're just trying to get the volume up a little bit. Hang on. Okay, try again.

M
Matthew Robert McGinley
Evercore ISI

Okay my question – can you hear me now?

G
Greg Creed
Yum! Brands, Inc.

Yes.

K
Keith R. Siegner
Yum! Brands, Inc.

Yes.

D
David W. Gibbs
Yum! Brands, Inc.

Yes.

M
Matthew Robert McGinley
Evercore ISI

Okay, great. So my question on the core operating profit is for the year, you expected that to be flat overall. You were flat in the first quarter, despite what you called out as a 3 point headwind from the UK. And I would think that as the year progresses, that you would get more of that G&A reduction in the back half.

Other than that revenue recognition change that you'll have, that will probably more negatively impact you in the fourth quarter, what gets worse from a run rate perspective as the year progresses?

D
David W. Gibbs
Yum! Brands, Inc.

This is David. Let me give you a little sense for how the cadence of operating profit will work during the year, as we get to that flat guidance for the full year. The second quarter will probably be our weakest quarter of the year, as we expect to report negative core operating profit.

I would point out that we're lapping in the second quarter $9 million worth of one-time benefits at KFC, which we called out during last year's second quarter call. So those one-timers are part of the lap and, obviously, present some headwind.

We also have the refranchising impact and the Pizza Hut Transformation Agreement spend contributing to that being a tougher quarter lap. And we expect the quarters to get better as the year goes on. When we get to the fourth quarter, we'll be lapping actually the Pizza Hut transformation spend of $15 million in the fourth quarter of last year, so that presents a tailwind for us in terms of reported operating profit growth.

And we're also lapping, you guys will remember from fourth quarter last year, that we refranchised close to 900 units. So that will be taking a toll on us before we get to the fourth quarter, but once we get to lapping it, we will, obviously, won't have as much of a headwind from that.

And then to your point about G&A, it's not as if the G&A reductions build so that they're much bigger in any one quarter. We think that they will occur mostly pro rata during the course of the year, but the G&A obviously is a little bit of a tailwind to the year, but unfortunately more than offset by the impact from refranchising. So that's basically how you build the year to flat.

M
Matthew Robert McGinley
Evercore ISI

Thanks for that. And then on the KFC system sales in the UK, and I think I understand the issues that you had there, but are you fully moved past those issues or is there some residual issues you have from a customer standpoint that when you have those closures or the inability to supply product, that the customers don't come back immediately?

Just kind of curious if you're fully moved on from those issues or if this is still a sort of a residual impact into the second quarter.

D
David W. Gibbs
Yum! Brands, Inc.

No. Obviously, the challenges are to make sure we have full supply in the restaurants and that we ensure that we can get supply there on a timely basis. We're mostly past that and mostly back up and running. But out of an abundance of caution, we're waiting until we're 100% confident before we turn the media back on.

G
Greg Creed
Yum! Brands, Inc.

Yeah, I think that's a key point. Yes, we ran, I thought, a rather clever ad when we were in the middle of the crisis but, obviously, we stopped advertising while we didn't have supply. So I think we're excited to get all 871 restaurants back and we'll be excited to turn on the marketing machine.

I think we'll get a very good response from the customer, who realizes this was a distribution issue. And I think we're going to get a lot of support when we turn the marketing machine back on.

D
David W. Gibbs
Yum! Brands, Inc.

Yeah. So the marketing should turn on later in the month. Obviously, the impact of the event was being felt in the first quarter, which we've reported on. And we will see some continued impact into the second quarter as well, also contributing to the second quarter being the worst quarter of the year, most likely.

M
Matthew Robert McGinley
Evercore ISI

Okay. Thank you.

Operator

Your next question comes from John Glass of Morgan Stanley.

J
John Glass
Morgan Stanley & Co. LLC

Thanks. Good morning. On the Pizza Hut International comp decline, first, how much of that was simply due to the China results, which we saw last night, or is it a broader issue, or maybe you could just talk about the markets where you're seeing that and what the specific issues are? And is this a dine-in versus delivery? Is there any kind of way to look at it on those two dimensions strength versus weakness?

D
David W. Gibbs
Yum! Brands, Inc.

On the actual numbers, I think if you back out China, it's closer to flat for International, but I'll let Greg comment on it.

G
Greg Creed
Yum! Brands, Inc.

Yeah. I think if you look at the numbers and you broke out dine-in versus delivery, the delivery numbers are stronger, obviously, than the dine-in numbers. And, John, it's like everything. When we get value right, when we get product right and we get it hot and fast, we do very well. So I think, as I alluded to in my presentation, we've got three specific actions we're taking. We're going to take those with the markets that need to and, obviously, we're confident that that will improve our performance in same-store sales growth in Pizza Hut International.

J
John Glass
Morgan Stanley & Co. LLC

Okay. And then, just on the UK, is there some sort of recovery that's available to you? Did you put that into your forecast or would that be upside if there was insurance recovery or some other benefit that you might get from this from the distributor or some other source, insurance company, for example?

D
David W. Gibbs
Yum! Brands, Inc.

Obviously, yes. The parties that were responsible, we've been in discussions with them. And we've reached a settlement. We can't really go into any details on that, but that is baked into our numbers. And that's why, as Greg mentioned in his speech, we think we've helped the franchisees get through this to the point where we can get the business back on track very quickly and get everybody back to a healthy situation.

J
John Glass
Morgan Stanley & Co. LLC

Got it. Thank you.

G
Greg Creed
Yum! Brands, Inc.

Thanks, John.

Operator

Your next question comes from Dennis Geiger of UBS.

D
Dennis Geiger
UBS Securities LLC

Morning. Thanks for the question. Could you provide a bit more detail on what you're seeing from all the recently-launched initiatives in place at Pizza Hut in the U.S.? I know early stages, but just thinking about loyalty, the thermal pouch, new app, increased marketing spend, Greg, I know you talked about improvements in internal metrics and, obviously, very solid one year trends, but anything else on customer satisfaction metrics, what the franchisees are telling you just as we think about assessing the continued pace of the turnaround? Thanks.

G
Greg Creed
Yum! Brands, Inc.

Sure, Dennis. I think, as you said, obviously, loyalty numbers are growing. We just added more cheese to the pizza, so we're improving the product. Our conversion numbers definitely improved in the quarter. Our speed improved during the quarter. So I think all the things that we're doing, hiring delivery drivers, the hot pouches. So the food is hotter. It's getting there faster. Conversion is stronger. So that's what we're seeing across all of our metrics.

And what's interesting is, as David alluded to, that 2,000 restaurants have changed hands. What we're seeing with some of these new franchisees is some of our new franchisees are actually delivering the best operating metrics. So we're encouraged that as these new franchisees come on board, embrace the strategy and the tactics that Artie's putting in place, that we're actually seeing these new franchisees jump to the top of the operating metric performance.

D
Dennis Geiger
UBS Securities LLC

Thank you.

Operator

Your next question comes from Chris O'Cull of Stifel.

C
Chris O'Cull
Stifel, Nicolaus & Co., Inc.

Thanks. Good morning. I know you mentioned that KFC and Taco Bell's point-of-sale system will be fully integrated with Grub's. Does this mean the company will have access to the customer data from the Grub orders? And will this integration allow you guys to communicate back to the Grub customers with ordering updates, incentive offers, rewards et cetera?

G
Greg Creed
Yum! Brands, Inc.

Obviously, as part of the deal with Grub, we have access to the data. I mean the sense of data is keen about our customers, so we'll have access to -- the Taco Bell customers will have access to the Taco Bell and the KFC will have access to KFC.

So I think, obviously, having access to that data is critical. The teams are focused now on integration. And then, I think what you'll see – and the third thing, and David alluded to it is, both David and I were at both the KFC and Taco Bell franchise conventions in Q1, which Grubhub presented at both of those conventions. And the response was very positive to the presentations and I think very positive to the long-term relationship we're going to have with Grubhub.

K
Keith R. Siegner
Yum! Brands, Inc.

Thank you. Next question, please.

Operator

Your next question comes from Jeff Farmer of Wells Fargo.

J
Jeff D. Farmer
Wells Fargo Securities LLC

Thanks. When your global franchise ownership mix reaches that 98% or so roughly, I guess, over the next coming quarters, where do you expect that consolidated restaurant level margin run rate to settle versus where it is today?

D
David W. Gibbs
Yum! Brands, Inc.

Yeah. I think on margin, we've been very consistent in saying that the margin can be misleading now, because we own so few company stores. We're at 97% today, so 98% is not that far away.

I think we're at 1,345 company units on our journey to get below 1,000. So, for example, Pizza Hut margin is only represented by 100 stores. We've got over 16,000 stores in the Pizza Hut system; 100 stores don't represent margin at all.

And we're very committed to having this model where we own stores to learn, so we'll do testing in those company stores that may depress margins, and that doesn't bother us at all.

We may own stores in a few markets where we're trying to make market entry. And we want to show our franchise partners that we'll put our capital out in front and invest in those stores to spur development by then.

So I wouldn't give a forecast of where our company margins are going to be, nor would I get too focused on them as they become such a small subset of the overall system. They really don't represent the performance of the business.

J
Jeff D. Farmer
Wells Fargo Securities LLC

Okay. And you just touched on it, but of those few hundred-plus units left to refranchise, any color as to where we should expect that refranchising to take place across the divisions?

D
David W. Gibbs
Yum! Brands, Inc.

Yeah, obviously, with Pizza Hut down to 100, there's not a lot more left to refranchise there, so, yeah, I can tell you it would be the remaining Taco Bell and KFC brands. But, as you can imagine, we also don't reveal the plans for where we're going to refranchise. Deals fall apart. Deals come together. We want to give ourselves all the flexibility to get to the number the right way.

G
Greg Creed
Yum! Brands, Inc.

Yeah. I think, as David said, we remain really confident that we will get to the 98% and own less than 1,000 restaurants by the end of this year.

J
Jeff D. Farmer
Wells Fargo Securities LLC

All right. Thank you.

Operator

Your next question comes from John Ivankoe of JPMorgan.

J
John William Ivankoe
JPMorgan Securities LLC

Hi. Great, thank you. You guys are obviously seeing some correlation across disparate Pizza Hut International markets, at least that's what it sounds like in your prepared remarks and also what we can see in some of the tables in your press release.

So, I guess, is there anything that's changing in early 2018? And I know you did make the point that delivery is outperforming dine-in, but hopefully we can go a little bit deeper into that. Firstly, were there any lessons learned from the U.S., especially with dine-in and delivery being two different models that have now converged together, that we can apply to the various international markets? And secondly, if you can remind us what percent of stores internationally currently offer delivery? And can that percent materially tick-up as a way to offset the weaker dine-in sales?

G
Greg Creed
Yum! Brands, Inc.

Okay. Well, I'll address the first one, which is what we are learning from the U.S. that we can take internationally. Great value, clearly, I think for all brands and most markets, value remains an imperative and we're obviously focused on that. So great value, great product, in the U.S., we've just announced we're putting more cheese on our products that not only makes it taste better, it also delivers the product hotter because, obviously, more cheese keeps the heat, plus the new pouches. And then I think making sure that we're hot and on time. So I think it's really about just executing the fundamentals and making sure that each of the markets has great value, has a great product and is executing hot and fast.

D
David W. Gibbs
Yum! Brands, Inc.

Yeah. As far as the percentage of stores offering delivery, internationally, it's 60%. And just as more color on Pizza Hut, internationally, the Pizza Hut dine-in stores are actually mostly in generally pretty good shape. And we have a lot of markets where the dine-in business is healthy, in contrast to the U. S. So it's not a perfect analogy between what's going on in the U.S. And Pizza Hut, more than our other brands, really does tend to be unique market-to-market, where it's been built up as a delivery brand in one market, a dine-in brand in another, a higher-end dine-in brand in some markets, a more family dining in another. So it's a little bit more complex in terms of how we take learnings from one market to another. However, we think there's a lot of learnings on the digital side. Pizza Hut, with, obviously, many billions of dollars of digital sales in the U.S., is working closely with our international team to take those learnings and make sure we have the best digital experience around the world, as another example of where we're sharing know-how.

J
John William Ivankoe
JPMorgan Securities LLC

And that follow up, I mean, can that 60% be materially higher in terms of stores that offer delivery?

D
David W. Gibbs
Yum! Brands, Inc.

Yeah. In fact, as we move forward with Pizza Hut internationally, the Pizza Hut team has done a really nice job of developing what they call their fast casual Delco model or Super Delco. It goes by a number of different names, which has a dine-in component, but also is set up to do delivery the right way.

A big part of this is just getting all of our assets to have a back-of-house that has delivery capability. That's a challenge we still face in the U.S. and that we continue to face internationally. And we know that the more we can lean in on delivery, the better set up for long-term success, the better delivery is doing today, as Greg mentioned. So a big part of this strategy is delivery and digital-centric internationally.

J
John William Ivankoe
JPMorgan Securities LLC

Thank you.

Operator

Your next question comes from Gregory Francfort of Bank of America.

G
Gregory R. Francfort
Bank of America Merrill Lynch

Hey. Just a question on the Taco Bell margins, and I know the company stores are not a big piece of the base right now, but a little bit softer this quarter. How much of that was due to the Nacho Fries?

D
David W. Gibbs
Yum! Brands, Inc.

Sure. As you mentioned, we had great margins at Taco Bell but softer on a comparison basis. The launch of Fries was definitely a factor in that. I think the team did the right thing and made sure we staffed up as we launched the product and learned about how we can best operationalize it. And so, that was a big factor in some of the margin impact.

We also had a little impact from refranchising. And then I would remind you that all quarter long, we were on air with dollar value. So we had a number of things pressuring margin a little bit, but still all-in-all in the context of our margins and our long-term guidance, good margins.

G
Gregory R. Francfort
Bank of America Merrill Lynch

Yeah, got it. Thanks. And then, Greg, just how do you think digital ordering plays out over the long-term from a consumer perspective? As a consumer, am I going to have three or four brand apps on my phone? Am I going to have one order aggregation app? I'm just curious what you think the consumer-facing side or mobile device side of the equation will be in a couple years?

G
Greg Creed
Yum! Brands, Inc.

I think, first of all, there will be more, obviously, mobile ordering. What's interesting, I was actually at somewhere the other day and I have this bad habit now of looking at people's front page of their phones. And I saw the Pizza Hut app on a lot of phones, right? So I think having got in early with Pizza Hut, I think you'll find the same with Taco Bell and I think we'll also do the same as we get through Grubhub and do business that way.

So I do think orders on mobile will grow. I do think people will have potentially more than one or two apps. They're not going to put every brand that's out there. And I think that's just another reason to make your brand relevant, distinctive, and easy, because I think the brands that offer relevance to the customer, are distinctive in the customers' mind and make it easy to order, easy to pay, easy to get, will be the ones that will either see their app as front page apps.

Operator

Your next question comes from Sara Senatore of Bernstein.

S
Sara Harkavy Senatore
Sanford C. Bernstein & Co. LLC

Thank you very much. Just a follow-up on Taco Bell and then a question about Grub, please. So, on Taco Bell, you mentioned how successful Nacho Fries were. And I think we had read that stronger even than Doritos Locos, perhaps, at the launch. So, I guess I was a bit surprised comps weren't a bit stronger. Granted, you're lapping an 8% compare, but could you talk about maybe was it just check compression from the dollar menu and the value push or to what extent was that just a function of a difficult comparison versus a daypart or a menu segment maybe not working as well? And then, I do have another question, please.

G
Greg Creed
Yum! Brands, Inc.

Sure. Well I think the good news is 25% incidence, a quarter of the orders going out with Fries was great. Obviously, 8% was a tough number to lap, given what's going on in the marketplace. We were happy that we lapped with a plus 1%. Obviously, $1 Fries, part of it is the fact that they're $1, which also helped the business and helped drive incidence. And I think what we like, what we saw was a lot of it was incremental.

So I think that, obviously, probably helped check. It did help check in the quarter. I think the good news is that we're not a one-trick pony when it comes to value. We've got now the Triple Melt Burrito and Nachos in Q2, so we've got a lot of I think – I'm not sure tricks is the right word. We've got a lot of really smart plays around value. And I believe that we will continue to do very well in this very tough marketplace with a brand like Taco Bell.

S
Sara Harkavy Senatore
Sanford C. Bernstein & Co. LLC

Great. Thank you. And then, just the follow-up was on Grubhub. Can you just talk a little bit about the decision to make an investment versus just doing these things through some kind of partnership? Because I know we heard last night from Yum China that they are actually trying to shift more of their ordering to their own platform and a little bit away from aggregators. So I'm just trying to contextualize that in terms of global trends and, again, a decision to sort of tie a partnership closer than just having some sort of contractual agreement.

D
David W. Gibbs
Yum! Brands, Inc.

Yeah, obviously, with the pickup in business going to aggregators, this is an opportunity in the industry for us. And we just thought, given our scale and all the knowledge we have about delivery through the Pizza Hut brand, that we had a lot to offer to an aggregator partner. And that's why we wanted to – but, at the same time, we also wanted to have a front seat with what we think is the best run aggregator and understand their business model and how we could best utilize it and partner together to grow both of our businesses.

So the investment was part and parcel to getting a board seat at Grubhub and we thought it was the right thing to do. Obviously, we're pleased the stock has responded positively and that our investment is up. But it really was more about getting a seat on the board of directors and having a different kind of partnership, other than just commercial terms. We want this to be a partnership where we share more knowledge between the two companies at a deeper level. We're actually planning on going up to visit with them with our senior team in a couple of months, things you wouldn't do if you just had commercial terms between two entities.

G
Greg Creed
Yum! Brands, Inc.

I also think that our investment enables Grubhub to expand to gain national distribution quicker. So I think they spoke about they are actually getting into penetrating more markets more quickly. So we like the fact that our money could be directed to helping them do that, because, obviously, the broader the presence of Grubhub, the better it is for us once we get the integration complete.

So I think it's a really good partnership. I think it was a great investment. I think it's great to have the board seat. And I think you will see great things come from this, once we get the integration complete, we put the marketing effort behind it and Grubhub expands their national distribution. I think this is all upside for both parties.

Operator

Your next question comes from Andrew Charles of Cowen & Company.

A
Andrew Charles
Cowen & Co. LLC

Thank you. On the upcoming Taco Bell after dark initiative, how does this tie in to the Grubhub partnership, which presumably should benefit you most at late night? And will the after dark initiative be customer-facing with opportunities to layer in Grubhub marketing to the initiative as you go through the summer?

G
Greg Creed
Yum! Brands, Inc.

Well, I think there is two things going on. First of all, one is operationally what David was talking about was I think applying the focus that we apply to other dayparts to obviously dinner and late night. We do believe there's a huge amount of upside. I think for competitive reasons, we don't want to give too much away on what we're doing after dark from a consumer-facing perspective. That would be not in our best interest, so I'll refrain from that. But I just want to let you know that we are going to – or the operators will put additional focus on our customer service, our speed of service, our accuracy and all of those key operating metrics for both dinner and late night as we go through the summer.

K
Keith R. Siegner
Yum! Brands, Inc.

Next question, please. This will be our last question.

Operator

Your final question comes from David Tarantino of Baird.

D
David E. Tarantino
Robert W. Baird & Co., Inc.

Hi, good morning. My question's on the unit development, which seems to be picking up momentum. And I was wondering if you could just give us an update on your thoughts on how you get to that level of unit growth that's needed to deliver your goal of 7% system sales growth? And in particular, whether your confidence in getting there has changed following a lot of these refranchising transactions you've completed.

D
David W. Gibbs
Yum! Brands, Inc.

Yes. I think our confidence is increasing in unit development as we start to put some results up on the board. We mentioned that we had 239 net new units open in the first quarter of 2018. That compares to about 100 less last year so that's 100 unit pickup, about half coming from China, which reported yesterday. And some of you may have noted they took their unit guidance up. They also commented on the great cash paybacks they're getting on KFC and Pizza Hut. So that's all very positive when one of our largest developers is taking their guidance up. We're seeing the actual numbers increase.

And then to your point about the refranchising, as I think we've mentioned in some other calls, we've used the refranchising as an opportunity to make sure we pick well-capitalized franchisees that are committed to growth and then have development agreements typically as part of those refranchising deals.

So our pipeline, as we get more and more of the refranchising done, our pipeline for new unit development is building up with these Development Agreements being put in place. So, yeah, we're really excited. We had a step-up in development in 2017, which you guys would have noted, a couple hundred units versus 2016.

We're looking to do the same thing in 2018. And we're certainly not stopping there. We think this is an important part of the journey to get to 7% is getting a more reliable contribution from development at a higher number than we have in the past.

D
David E. Tarantino
Robert W. Baird & Co., Inc.

And, David, if I could just follow up on that, do you think with these refranchising transactions that take a little bit of time for that pipeline to build, I would assume, and do you think we'll see a bigger inflection in 2019 and 2020 than what we've seen last year and this year or is it more going to be a kind of a gradual ramp up?

D
David W. Gibbs
Yum! Brands, Inc.

Maybe as we get to the end of the year, we might start talking about guidance for future years. Certainly it's our hope that we keep ramping up development, but one thing to note is that as we've done the refranchising in the markets where we have equity stores, we've continued to build up our own equity pipeline and then we hand that pipeline to the franchisees.

So we didn't want to have the situation where somebody would buy a market and there would be no development at that point in time. So we've tried to avoid any lulls in development caused by the hand-off of units. But certainly very optimistic about development. It's an area that we're leaning in hard and really proud of the work that the teams in the field are doing to build a stronger and stronger pipeline.

D
David E. Tarantino
Robert W. Baird & Co., Inc.

Great. Thank you.

G
Greg Creed
Yum! Brands, Inc.

Okay. So first of all, I want to thank you all for being on the call. I guess just a few thoughts in closing. I think a solid start to the year, after adjusting for the impact of KFC UK. It's clear we need to stay focused on making the brands more relevant, distinct and easy to drive even stronger same-store sales performance. And as suggested, we're obviously pleased with the strongest net new unit openings in Q1 in recent history. Thanks, again, and we look forward to speaking to you in August.

Operator

This concludes today's conference call. You may now disconnect.