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Dentsu Group Inc
TSE:4324

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Updated: May 16, 2024

Earnings Call Transcript

Earnings Call Transcript
2018-Q3

from 0
Operator

Thank you very much for waiting. We would now like to start the conference call to explain FY 2018 Third Quarter Results of Dentsu Inc. [Operator Instructions] The conference today will be recorded. Please be aware as well. Mr. [ Ito ], over to you.

U
Unknown Executive

My name is [ Ito ] of Dentsu IR department. Thank you very much for participating in the conference call to explain FY 2018 third quarter results despite your busy schedule.

The explanation today will be made in accordance with prepared document titled FY 2018 Third Quarter Results that you can find on our web page. Please have them ready for the conference call. And the conference call today will be held simultaneously for our Japan and also for international participants.

From Dentsu Inc., we have Mr. Yushin Soga, Director and Executive Officer; and from London, Executive Officer and the CEO of Dentsu Aegis Network, Mr. Jerry Buhlmann; and Executive Officer and CFO of Dentsu Aegis Network; and executive officers of Dentsu Inc. are participating.

And today, we'd like to have Mr. Soga to first explain the overview of the 2018 third quarter results. Then we'll receive questions from the call participants. And we are expecting to finish at 8:00 p.m. Japan time. Mr. Soga, over to you.

Y
Yushin Soga
executive

Hello, everyone. And thank you for participating in the call despite your busy schedule. Please now refer to Page 2 of the presentation material. The consolidated results for the third quarter and for revenue less cost of sale, it was a positive for 4 consecutive quarters. And on a constant-currency basis for January to September, we are going to actually grow by 8%, based on organic growth rate improving.

And for the underlying operating profit, due to anticipated working environment reform in Japan, improved corporate interest rates improvement, it actually declined. As for the digital ratio, the digital revenue less cost of sales grew double-digit for both domestic and international. And the digital ratio grew to 45.4% on a consolidated basis. As well as announcing our earnings today, we also announced that Jerry Buhlmann will be stepping down as CEO. The results release this morning is a testament to the outstanding leadership Jerry has shown as CEO over the past 9 years with Dentsu Aegis Network, and before that, Aegis Group plc. And we'd like to thank Jerry for his exceptional contribution to the Dentsu Group.

And please now turn to Slide 3, Page 3. Revenue less cost of sales, the organic growth in Japan and the overseas contributed significantly more so than M&A, and the organic growth rate on a consolidated basis was 4.4%. As you can see, there was almost no impact from the currency exchange rate.

And please go to next slide. This is showing the regional reports. The first, the Japanese domestic business, driven by the digital domain and pickup in the subsidiaries there. We were able to see an improvement. And the digital ratio went up to 23.4%, growing by 1.8 percentage points.

And as I've explained before, the underlying operating profit fell because of the investment in working environment performance first to improve corporate infrastructure. And next page, Page 5. And I would like to ask Mr. Jerry Buhlmann, CEO of Dentsu Aegis Network, to explain. Jerry, over to you.

J
Jerry Buhlmann
executive

Thank you, Yushin, for your very kind words. And I'd like to say that I have had a very rewarding and enjoyable 9 years as CEO, of which the last 5.5 years have been with Dentsu. And I'm very proud of the track record that we've achieved together. We've built a very strong competitive global network, with a track record of our performance, an exceptional management team, which I think has continued momentum. Now that's borne out in the latest results, which shows that year-to-date, Dentsu Aegis Network is delivering 4.6% organic growth. And in the quarter from July to September, 7% organic growth. If you look at that broken down by quarter -- sorry, by region, EMEA delivered 8.2% organic growth; Americas, 5.3% organic growth; and APAC, 8.2% organic growth. The quarterly organic growth performance represents a fifth consecutive quarter of improving organic growth. And I think this enables us to guide above the midpoint of our previous guidance in organic growth in the year of 3% to 5%. So above 4% for the year in total. You will note that there is a margin decline year-on-year. This is a purposeful margin decline. We have specifically invested in global systems and platforms to increase our shared service capabilities. And we're also investing in particular elements like our growth platform, our M1 data capability, and also other elements within the organization. So that margin decline is, if you like, purposeful.

Turning to new business. We continue to maintain momentum of new business in the last quarter. We've had some very good new business wins. In sales globally, LVMH in the U.S., Ferrero in Europe, United Airways in the U.S., and [ DIVISADERO ] in Spain, which is by far the largest [ data and analytics ] in Spanish market, and also some additional markets from Heineken. So good momentum on the new business front.

And with that, I will hand back to Yushin. Thank you.

Y
Yushin Soga
executive

Thank you, Jerry. [Foreign Language] Please go to the next page, on Page 6. And this is showing the changes in operating margin, and 15.1% was the January to September 2017, and it went to 20.4% for our January to September 2018.

If you look at this page, you will understand as explained previously in order to move forward the improvement of corporate infrastructure, Japan and international both experienced a decline in operating margin. However, for the international businesses, the [ completement ] ratio of fourth quarter and the revenue less costs of sales is high. Therefore, in full year term, we expect the results to be in line with the forecast, including Japan also.

Next page please, Page 8. This is reconsolidation from underlying operating profits captured the OP. So if you look at the share base compensation expense related to acquired companies and inventory related to working hours, seems to be a larger number. However, both of them are offsetting each other. Therefore, there is no major change on a year-on-year basis.

Please go to Page 9. Again, net sales this year for the [indiscernible], where we have a large gain that has been announced already. We sold Kakaku.com shares, and gain on sales of shares of associates was plus JPY 52.1 billion. On the other hand, regarding finance costs actually increased. As for the finance costs, the acquisition-related liability increased due to the structure that went -- we acquired companies and they did forecast exceeds the original plan, that consideration based on performance increases. And that amount will be recognized as a valuation loss on the P&L, which has been already explained previously. And as a result of this, net profit was JPY 62.7 billion. It is JPY 15.4 billion increase year-on-year. Please go to next page, Page 10. This is the fiscal year 2018 consolidated forecast. Regarding this forecast, it is -- has no change from the August 9 announced figures. Next page. The content by region is shown here and there are no changes made here [ off-off ]. Next page please, Page 12. The turnout this year of our group and the announcement of the medium term direction in August 10. And we are going continue to our focus the organic. We are going to focus on pursuing the execution of this plan. Specifically speaking, the organic growth of a 3% or higher growth rate, the result in continued improvement in operating margins in 2018, and we'll maintain a stable dividend. Moreover, when we announced our medium-term direction in August, we also said that measures for the future, [ still no ] growth for the Japan business will be implemented. And as part of that, as explained before, for the Japan digital initiative, updated in the press release, we are planning to enter our capital and business alliance with Septeni Holdings and conduct management integration with VOYAGE GROUP and Cyber Communications. Through the capital and business alliance with Septeni Holdings, we expand our planning to execution structure and pragmatic advertising and others. Furthermore, through management integration of VOYAGE GROUP and further communications, we will strengthen our product development capabilities utilizing [ ad techs ]. Through initiative synergies along the demand side and supply side, we will accelerate growth of the digital advertising domain and promote and strengthen the new business domain.

I would like to conclude the outline explanation of Dentsu Group fiscal year 2018 third quarter results. [Foreign Language] We'd now like to receive questions from the call participants. [Operator Instructions] Operator, back over to you.

Operator

[Operator Instructions] The first participant with question is Mr. Nagao from Nomura Securities.

Y
Yoshitaka Nagao
analyst

My name is Nagao from Nomura Securities. I have 2 questions. First of all, I'd like to ask to Mr. Soga with regards to Japan. Now this fiscal year, you're expecting to spend JPY 13 billion of the working environment reform expense. Now as of the end of September, how much of this expense have you already spent? And given the current progress, my impression is that you may not be able to use the entire amount, so would that cost be carried over to the next fiscal year? That's my first question. The second question is for international business. And I understand that Nick is also participating today, so I'd like to ask my question to Nick. Now overseas, I saw you are spending money to improve IT. Now this cost ends this fiscal year? Or will the cost increase continue beyond? And could you share with us your forecast going forward? And I think also together with the expectation for the margin going forward?

Y
Yushin Soga
executive

Thank you very much, Mr. Nagao. I would like to respond to the first question. For the full year 2018, the working environment reform cost was JPY 13 billion, and for January to September, we spent about 65% of that, JPY 8 billion. So that's how much we have spent so for. The remaining JPY 5 billion, whether we are going to continue more this in the fourth quarter or not, at this point in time, for the unconsolidated and also for the domestic group companies, we are still scheduling to use up this amount by booking these costs. But there are some areas that not have been involved yet. So some portion could be carried over to the next fiscal year, and the possibility is it's not 0. Thank you.

N
Nick Priday
executive

And in terms of the second question. This is Nick Priday speaking. So the question was around our technology spend and whether or not that cost will continue into the future. You're quite right that we are investing in systems and platforms across our business. And as Jerry said, when he described the performance of the business on a year-to-date basis, that's very much intentional to ensure that we deliver a business well equipped for the digital economy. And we give our people the best-in-class systems from which to provide good quality services for our clients. We do expect that, that spend on systems and platforms will continue into 2019, potentially a bit beyond. But we did say that the margin in 2018 would be a fall. And we do expect, over time, for margin to grow from that position. But we're not providing any specific guidance at this time in terms of what that margin number will be for 2019. We would like to do that at the year-end results, and that's in February.

Operator

Your next question is from Mr. Matthew Walker from Crédit Suisse.

M
Matthew Walker
analyst

I've got 2 questions. They are both about the Dentsu Aegis Network, if that's all right. So could you tell us what percentage of Dentsu Aegis Network is actually media buying and planning? And is that growing -- is that piece growing in line with the 4.6% that you've reported year-to-date? The second question is, obviously, you do have quite a lot of media buying and planning, I think, in your business, so even before you make the platform investments, why are your margins so much lower than your competitors in their media buying and planning margins?

J
Jerry Buhlmann
executive

So -- yes, it's Jerry. We don't disclose the breakdown of proportions of our business in which areas. But we have strong digital business. We do disclose our percentage of that, which is 60%. We also have strong credit businesses, but they tend to be more digitally empowered. And obviously, we have a competitive media planning and buying businesses within that across both performance and traditional media. I think, moving on to your second question about competitive position in pitches, we are very much focused on our basic capabilities in aspect of our competitive advantage at the moment. And the addressability is a key part of media reviews. All our clients are looking to get deliverables, strong deliverables out of their performance with their agency, and we are pretty focused on that. So we don't really get involved with price discounts, being specifically not a strategy or technique we use. We tend to focus on a highly competitive product, which ensures that we deliver, and we find that, that works best for our clients in reviews.

Operator

Next question is Mr. Ishihara from Daiwa Securities.

T
Taro Ishihara
analyst

My name is Ishihara. I'm from Daiwa Securities. I have 2 questions. The first question is with regard to the international business. In the 3 months, what are the size of the new wins that you had in the last 3 months -- size? And these newly acquired fields, how would they start to contribute towards the earnings? So that's the first question. The second question, as you have explained before, there's a [indiscernible] in VOYAGE GROUP and I understand that you have maybe investments towards these companies. And then CCI, I think was not a listed company previously, but it will be part of the same group. And I see that they will be relisted. Now just change in strategy and the potential for the growth for the Internet business, how will that change going forward? And what type of difference would there be vis-à-vis the strategies that you had so far? If you could explain that point, please. Those are my 2 questions. Thank you.

N
Nick Priday
executive

Okay. So this Nick Priday speaking. It terms of your first question about the deals that we've done in the last quarter. I think I'll draw your attention in the first instance to the summary of the international results, whereby the revenues of our business or revenues less costs of sales have grown by 10.8% on a constant-currency basis overall. And that is broadly split 50-50 between M&A growth and organic growth. Year-to-date, organic revenue growth performance is plus 4.6%, with the balance coming from acquisitions. I'd say the size of our acquisition pipeline remains healthy. I think the activity around M&A has been slightly reduced in 2018 for Dentsu Aegis Network. But that is consistent across the broader landscape. I think we still remain close to the top of the lead tables and some of the M&A activity. It remains a goal of us to accelerate our strategy by [ tighter ] M&A. We just need to make sure that we are perfectly cautious in terms of our due diligence procedures. But we have managed to close a number of deals in the first quarter, the large of which would be Namics, based in Switzerland and Germany, which will continue to help us expand our local network internationally. So M&A does remain a key part of accelerating our strategy. But activity, it is a little bit reduced for us this year as it is across the broader sector. Thank you.

Y
Yushin Soga
executive

And I would like to respond to the second question. As we have pointed out, the CCI and VOYAGE will be merged. And VOYAGE will maintain being listed. So it's not the CCI that will be listed, the VOYAGE as a holding company will maintain its listing. And will that be change to the strategy? No, not at all. Technology -- or the digital advertising, so technology area is where we have been somewhat weak and we're going to enhance that more. And as a result therefore, lead to improving our performance-based advertisement. So it's not the case that there was a change in our strategy. So the capability that we didn't have previously through this acquisition also from the capital, the [indiscernible], we have brought them into our group. That is our strategy.

Operator

The next question is from Goldman Sachs Securities, Mr. Sugiyama.

M
Masaru Sugiyama
analyst

Thank you very much for your explanation. I am Sugiyama from Goldman Sachs Securities. The previous -- this is going to be overlapping the previous question. Again, to gain clients, I have some customer wins. I have a follow-up question. Last time, the efforts of explanation of session. It was explained that the 2018, our customer wins trend is low, and in the second half there is a quite a pipeline, and that's how I understood the explanation, LVMH for the recent wins and Intel is another win, too. So once again, the 2018 customer wins are progress and a [ right to kneel ], and also for our next fiscal year, these customer wins will probably drive some organic growth. So I would like you to comment on that organic growth also. That's my first question. And regarding the second question is also for [ Dan ], especially for in the EMEA regions, the buying countries growth rate difference, on Page 19, you disclosed the January to September by country growth rate. And I looked at that. It's seems that the U.K. or West Europe growth is -- are low in EMEA, but on the other hand, Southeast Europe and Nordic countries are having a large growth. Therefore, I would like to know what's actually happening there. And this is not EMEA, but in India it seems like you have a large growth also, so I'd like to know the background on this. Those are the 2 questions.

J
Jerry Buhlmann
executive

Thank you. In relation to 2018 wins, I think there is sort of 3 aspects to it. Firstly, one raised important point was the retention of Microsoft at the beginning of the year. So in terms of how the year plays out, retaining Microsoft was critical, so that was a good start. I think our new business wins have been steady this year rather than spectacular. I think last year, we had a spectacular year. We won JPY 5.2 billion. And I anticipate this year, the win rate will be significantly lower than that. But this is a more a consequence of some natural phasing of new business. You can have good years and less good years. But we don't have any bad years. These last 4, 5 years, we have always won a significant amount of new business. And this year will be, I think, a more solid year, but importantly with the retention of Microsoft behind it and those significant client losses in our view. In terms of the impact on next year, we would anticipate that it will have a positive impact on organic growth. And clearly, there is much else we do in the business. Increasingly we offer more integrated solutions, which enables us to cross-sell and up-sell services, and that's going very well based on our growth platform, which is a platform which we manage our key account plans on a global basis, and that's generating significant growth too. And I think overall, our guidance is that we will continue to outperform the market in organic growth. And clearly, we will give you much more detail on that when we get into -- or when someone else gets into next year. But that's the overall picture on that. Nick, do you have anything to say?

N
Nick Priday
executive

Yes, thank you. So in terms of the second question, which I think really was about growth by market within regions, we do include disclosure on Page 19 that sets out the sort of range of performances across our major markets. We don't disclose specific percentages by markets. But that disclosure is intended to give you a flavor of the different levels of performance across our major markets. And there is some variability by market, as you would expect. But I'll just summarize by saying that importantly, all 3 of our geographic regions are growing organically on a year-to-date basis and in the third quarter. And I think, if you look across the agency sector, that really is quite unusual to have that consistency of performance across the world in terms of our organic revenue growth. And I think that's a testament to the strategy and execution against that strategy for Dentsu Aegis Network. But we're not going into any more detail in terms of market-by-market organic growth in the frame. Thank you.

Operator

Next question is from Mitsubishi UFJ Morgan Stanley and Securities, Murakami-san.

H
Hirotoshi Murakami
analyst

Murakami of UFJ Morgan Stanley Securities. I have 2 questions. First of all, the investment in group corporate infrastructure. And up until the third quarter, both in Japan and abroad, how much have you spent so far? And what this will be for the full year? And what's the level we will see this come down to in the next fiscal year? That's the first question. The second question, and as I was describing your document, and in China, you achieved organic growth -- positive organic growth, and could you explain why you have achieved the positive organic growth for China? And I think the comment was that you saw growth for the Japanese clients, but what we were worried about the most is the Alibaba campaigns and Baidu, and these are Chinese companies, mainly for the net advertisement. And they may be dealing directly with the clients without using the agencies; in other words, they are not using the agencies starting to have large impact. And so what I have heard, so I wanted to understand the situation there. Is that only something that's occurring in China? Or was that impact partly to disappear as it has gone around a full circle? So if you could explain the situation in China in somewhat more detail, please?

Y
Yushin Soga
executive

[Foreign Language] And I would like to respond to the first question. And particularly with regard to the situation in Japan, then I will hand over to Nick for the latter part of the question. As for the Japanese market, as I have explained in the first question, we are working on to add investment to improve corporate infrastructure and for working environment reform for JPY 13 billion, and so far we've spent about JPY 8.1 billion. And by the end of the fiscal year, we will continue to spend the necessary expenses. And so we have a true aspect investment to improve corporate infrastructure and also working environment reforms. There is no overlaps, but they're not exactly the same. So if we talk about investment to improve corporate infrastructure, this JPY 13 billion, how much of that will be for the corporate infrastructure? And how much will this be in the next fiscal? We need to scrutinize that going forward. But at this point in time, how much money we will spend next year to continue with the improvement of corporate infrastructure, we don't have an exact number for that at this point in time. So I'm unable to respond to that at this point in time. And so, Nick, if you could provide your response, please.

N
Nick Priday
executive

Sure, thank you, Yushin. So in terms of the moneys we're spending to improve to corporate infrastructure as the question was raised in the international business, as I said, we are spending money in a number of areas to ensure that we operate as a digital economy business. And a lot of that spend is around systems and platforms and facilitating the move to more shared services across our business, which means that our brands can focus on providing fantastic services to our clients, and can collaborate to the greatest extent possible. And which I think our operating model is already a great advantage in sense of facilitating that. So it's driving that greater collaboration even further by investing in systems and platforms across Dentsu Aegis Network. And in terms of the expense of that investment, we disclosed that in terms of what our anticipated operating margin will be for 2018, and we were clear about what that margin impact would be at the beginning of this year. And we are saying that we -- and we're not providing any different guidance in terms of that margin delivery in 2018 at this stage. And so our margin expectations are very much as they were at the beginning of the year, and our progress around implementing common systems and platforms across the group and driving shared services is good. In terms of what that spend will continue to be in the future, what we've said is that operating margin will improve in the future, and as I said, in an answer to an earlier question, we're not giving guidance in terms of the content of that margin improvement at this point in time. But I would draw your attention to Page 12 of the presentation, which does talk about Dentsu Group's medium-term direction, which includes continued improvement in margin. And that's really about making sure that we do capture the benefits and realize the business cases surrounding the deployment of common systems and platforms. And so there will be continued spend going forward. But as we have said before, we look at this in terms of our operating margin for Dentsu Aegis Network. Obviously, the third quarter and each quarter is slightly variable in terms of margin. The fourth quarter will not be much more profitable due to the seasonality of our business to some extent. And our expectation is that we are fully -- our margin in line with previously issued guidance. Thank you.

J
Jerry Buhlmann
executive

So -- thank you, Nick. Just to pick up on the China question. We do remain -- of course, we are optimistic about China. We have seen some progress in the last quarter, and it is largely driven by Western and Japanese clients increasing their spend. In relation to the disruption that's taking place and your specific reference to Baidu, Alibaba and Tencent, clearly these businesses have been taking up a reasonably large share of all ad spend growth in China. But at the same time, those tend to be very focused on the small and medium-sized enterprises. The challenge and the opportunity for us is, as an agency business, is to ensure our services are relevant. What clients still need is they still need to have agencies that can find alternative routes to market not just through VAT, and that's a lot about providing new types of services for SME clients. But also looking at how we develop our commerce capabilities. And I think we're beginning to see in China a lot of new competitors coming into that market, with a smaller, more innovative, more agile, and they're looking for support and help with in-app commerce. And really, for any agency business, you need to be relevant across the product sectors, across the different channels and need to identify the best way to utilize all of those to build clients' brands and to drive their e-commerce. We have invested heavily in our e-commerce capabilities. We are developing new products the whole time. And we're pretty confident they are a combination of insuring we have relevant investment in our products, building our systems and platforms, businesses and making sure we got an offer that specifically helps and supports local SMEs will add significant value and growth to our business overall. So we are sort of cautiously optimistic about our approach to China. We have new management in China which is doing a very good job there. So we're pretty confident they're driving that forward and we are clear about our strategy. In terms of, if you like the copycat contagion of approaches like China. I think it's never quite the same anywhere else. It's always different, but it is quite an interesting market to follow. And I think, if you're looking for some form of analogy, then you've seen in the West, particularly in Europe, dominance of Facebook and Google. I think we'll see Amazon is now very much more focused on driving advertising revenues, making inroads into that market. And in the end, these are tech platforms that are very strong. They have a very specific offer. They are another media owner. And it remains our task to advise and execute both within the specialism of Google, Facebook, Amazon and others, but also across the whole communication piece. And I think we are very comfortable we've got relevant services and a lot of what we're investing will make us much more capable to do that. And that's borne out in terms of the performance of our business overall and we're now going to achieve with new business.

Operator

[Operator Instructions] The next question is from Mizuho Securities, Mr. Iwasa.

S
Shinsuke Iwasa
analyst

I am Iwasa. I have 2 questions. The first question is Japan businesses. Internet business segment shows a 22.6% growth from July to September. It seems that the share has increased too. So specifically speaking, with what initiative? Why is this growth rate increasing from January, March, April to June, July to September? So from the second half to next fiscal year, when we look at the Japan business or businesses sectors, the Internet business growth, what are you expecting? That is the first question. And the second question is the Japan and international businesses of fourth quarter, from October to December to January to March of next year and April to June, how are you looking at the demand forecast for the international businesses? It seems that the agency business is improving, and compared to the year-end situation, how is that going to differ? Is the demand going to be stronger or weaker? It could be a qualitative comment, but I would like to know.

Y
Yushin Soga
executive

Okay. Then I would like to answer the first part of the question. As you have asked, 2018 first quarter, second quarter, third quarter, on a year-on-year basis, the Internet business is increasing. Whether the share is increasing also or not, it will all depend if the market itself is increasing or not. But the competitors, Hakuhodo or CyberAgent, when we compare to those companies, this, the growth rate, is no less than them. The reason behind this is because last year or last -- or 2 years ago, the PDM concept was implemented and we look at how people are moved. And we combined that with the digital data and used it for marketing. And that part is starting to pick up in terms of being accepted highly. And the other thing that we can think of is that the so-called Internet marketing, you can get Internet of the clients that pick them up at a early stage towards those types of clients. For the national clients, we have one day we're shifting over to utilizing the Internet. They are using Dentsu -- I mean, the time lag that they use to have, that gap is becoming smaller and smaller because their Dentsu capability is increasing. So the national clients that we have a long relationship is now catching up because they are utilizing the Internet more. And for the second question, the Japan situation, I will explain. And for the international, I would like to hand over the microphone to Nick or Jerry. Regarding the Japan market, we think that it is going to have a strong growth for the fourth quarter and next fiscal year. I cannot give you any specific guidance to the degree of that growth. But for Japan, there's the Rugby World Cup next year. And then in 2020, we have the Tokyo Olympics. And towards the Olympics, in 2019, it is considered to be the preparation year. Therefore, the marketing support bouncers that we have, they also towards 2020. They are thinking of how they can use the events held in 2020. And they will be thinking about that in 2019. So it's a crucial year. So from next -- the fourth quarter into next fiscal year, we believe that we can have a strong growth. So Jerry or Nick, please go ahead.

N
Nick Priday
executive

Okay. Thanks, Yushin. It's Nick speaking. So in terms of the outlook for the fourth quarter for the international business. First of all, I'll deal with the contemplative guidance, and that is that we have said on today's call, and as Jerry mentioned, as we've been going into the presentation, that the previously issued guidance of 3% to 5% organic revenue growth for the full year was being modified. And we said we expected the full year performance now to be above the midpoint of that range, so above 4%. In terms of the more qualitative factors, I would say in the first instance, that the market does remain very challenging. And we do need to make sure that we create our own momentum and tailwinds. And I think the business has got that. But all of the growth which we are seeing remains self-generated. I think we see that our global clients, our larger international client base continues to grow well, and above the overall rate -- overall growth rate of the group. But as we go into Q4, we do start to see a slightly tougher comparatives, not materially so, but from a flat performance in Q3 of 2017, we did report positive growth of 1.2% in Q4 of 2017. And so the comparators gets slightly tougher. But overall, I think we're seeing a slight pick up in long-term planning, from clients showing a degree of confidence returning from management. But I think that does rely on a continuing momentum into Q4, which we hope very much will be the case. And we do sense some cautious optimism from our clients about 2019 and the future outlook. And backing that up, we have seen in our own business a pick-up in project-based business globally. So those will be some qualitative factors which I would add to the quantitative updated guidance we'd given today.

Operator

The next question is from Brian Wieser from Pivotal Research.

B
Brian Wieser
analyst

Well, I just wanted to know at least one of your recent wins, maybe more data, a marketer who had insourced their programmatic buying had essentially awarded it to you. I'm wondering if you could just talk more generally about insourcing trends, not that I expect that every marketer who's gone in-house is all of a sudden running back to their agencies. But I'm curious if you could talk about a, what you're seeing in terms of that trend and through the marketers looking to take more control over programmatic buying? And on the other hand, do you actually see opportunity at the present time from marketers who maybe were in that first generation of insourcers to win more business from?

J
Jerry Buhlmann
executive

Yes, thank you, it's Jerry. Look, we are seeing some insourcing in some areas. And I think to some extent that reflects the evolution of marketing. It is unbelievably complicated, it's increasingly addressable, it's more real-time, it's omni-channel, and there's huge amounts of media being consumed across many, many channels. So it's very complicated, and I think I see this part as a trend of marketeers actually sort of training themselves up a bit, if you like, to understand the market better. What we often see with insourcing, particularly if it's in technical areas like programmatic, is that the day you start insourcing is the first day towards when you outsource again because your [indiscernible] does decay over time. And really the essence of agencies is that your services and your capabilities are relevant, are scaled and can add value. And whenever there is a small trend of insourcing, it tends to be followed by a further trend of outsourcing, and it's up to the agencies to make sure that they have the relevant services, the right capability and they're able to add value. And in this increasingly complicated marketing value chain, there are many, many opportunities. And some things may insource since they insource quite a lot more for. I don't see there's a reduction of opportunities for agencies. I say it is more opportunity. And I think some of the insourcing stuff will outsource again relatively quickly. So I think an interesting period, throw out there's more opportunities in front of all that.

Operator

Our next question is CLSA, from Mr. Oliver Matthew.

O
Oliver Matthew
analyst

I have a question on management changes. Could you give us an update on your plans for overall management structure change? That's the first question. And the second be, Jerry, just obviously, there is a surprise that you are leaving from the CEO role. Could you talk about how your roles and responsibilities will be handed over? And also could you talk a little bit about what kind of challenges you think remain in the business going forward?

Y
Yushin Soga
executive

Okay. First of all, regarding the first question, I would like to explain. The management change regarding the overall Dentsu Group, well, today, 2019 executive officer team was announced today. And in 2018, largely, we kind of replaced the members. And from overseas, we had Nick Priday, the CFO, to join the management. And the next year, we don't have that much of a large change is our message. But -- and the Internet or the digital business in order to reinforce those 2 businesses. We added 1%, just example for that, to our executive officer team. And as mentioned that before, the Japanese business segment, we are going to continue the business transformation, especially shifting over to the additional business. We have created a necessary team to enable us to do that. And the second question regarding Jerry's question, maybe it's better that Jerry himself answers it. So I'd like to hand over the microphone to Jerry, please.

J
Jerry Buhlmann
executive

Thank you, Yushin. So in terms of handover, the first thing to say is that there is a 15-strong executive management team, which remains unchanged, managing Dentsu Aegis Network. Also, Tim Andree, who'll come in and take over as CEO, and he is -- adds CEO to his additional responsibilities. I worked closely with Tim for 5 years. He's very familiar with the business. The changeover has been planned for some time. So I've been planning to step down for some while, so it's well planned, it's being well executed. The management team is consistent. Tim's familiar with the business. So I think that momentum will continue. I think in relation to the challenges going into 2019, those challenges really relate to the pace of disruption in the sector, and the ability of our business to transform to ensure we remain relevant and provide pricing and services that support that transformational disruptive business. As we mentioned before, we are investing quite heavily in systems and platforms, we're making good progress there, and I think that will be critical to ensuring we can leverage the scale and capability of our global geographical footprint. I think the real changes are really focused around how we manage and use data effectively at least. And very much in the context of new regulation, how we can do that to provide more addressability in terms of connecting with consumers. Also how we drive our commerce capability and commerce platforms to support principally e-commerce, but also omni-channel commerce and omni-channel creative engagements. So there is a range of challenges. But I think we're across those challenges as a business, we're infecting the right areas, we are very focused on relevant services, and the reality is that change is quite good. It ensures if we're relevant, we can drive competitive advantage. And this business is relentless. We have to maintain that relentless focus and energy, no success is final, no failure is fatal. So we just need to keep focus on that positive energy. Keep focus on relevance, investing in our systems and platforms, making sure we are cost competitive. And most importantly, that we retain our very best talent, that we ensure we remain a high-quality employer, with good people wanting to stay in the business. These are momentum businesses. If you're growing, good people want to come, good people want to stay. So maintain momentum and the business will be very strong. And I think it will continue to grow highly successfully. So I'm very confident about the outlook. But of course, it is a challenging market. And we do face that disruption and we need to face that as we go forward. Thank you.

Operator

Thank you very much for the many questions asked. I think we have come at the scheduled finishing time, so we'd like to conclude the question session.

Y
Yushin Soga
executive

Thank you very much for participating in our conference call to explain the FY 2018 third quarter results.

Operator

So with this, we would like to conclude the conference call to explain FY 2018 third quarter results of Dentsu Inc. Thank you very much for your participation despite your busy schedule. Please hang up your phones.