Canadian Tire Corporation Ltd
TSX:CTC.A
Earnings Call Analysis
Q2-2023 Analysis
Canadian Tire Corporation Ltd
The company demonstrated resilience in a challenging economic climate defined by enduring inflation and rising interest rates. Although this quarter— where discretionary spending peaked—highlighted vulnerability to macroeconomic pressures, the company emerged with solid sales, slightly up by 0.1% against a tough comparison from the previous year. The management effectively navigated these conditions to deliver nearly consistent consolidated normalized earnings just shy of the prior year's levels.
Retail sales reflected the economic headwinds, with a slight dip of under 3%, primarily influenced by a significant decline in petroleum sales. Notably, Canadian Tire Retail (CTR) recorded a marginal increase in comparable sales of 0.1%, highlighting shifts in consumer behavior towards essentials and value offerings—a trend that is expected to steer future strategy.
The company's financial services segment showed a shift towards historic levels of portfolio performance, although this quarter saw a deceleration in active accounts and average balances. The total receivables however, rose by 8.2%, evidencing an overall growth despite softer credit card spend external to the company.
Despite external pressures, the company reported an 80 basis points improvement in retail gross margin rate (excluding petroleum), credited to lower freight costs and stronger product margins at CTR. A strategic approach to discounting, leveraging Triangle loyalty and insights on spending elasticity, contributed to effectively managing margins while navigating an industry-wide trend of heavier promotions.
A strategic inventory management led to a decrease in total corporate inventory from a 22% year-over-year increase at the quarter's beginning to 6% by its end. While inflation contributed to this number, Canadian Tire retail inventory individually trended downwards. The company succeeded in lowering inventory levels while maintaining commendable margin performance, even amid an inflationary landscape.
The company reported strong growth in owned brands, which constituted 38% of the business, with notable performance in key categories and products. Partnerships with athletes and continued development of these brands underscore their growing influence. Furthermore, the synergistic relationship with national brands remains robust, a critical component of the company's diverse product strategy.
Despite retracting its longer-term financial aspirations for 2025, the company reaffirms its commitment to preserving gross margin gains achieved during the pandemic, signaling cautious optimism and an enduring focus on operational efficiency.
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My name is Donna, and I will be your conference operator today. Welcome to the Canadian Tire Corporation Earnings Call. All lines have been placed on mute to prevent any background noise. [Operator Instructions]
Now I will pass along to Karen Keyes, Head of Investor Relations for Canadian Tire Corporation. Karen?
Thank you, Donna, and good morning, everyone. Welcome to Canadian Tire Corporation's Second Quarter 2023 Results Conference Call. With me today are Greg Hicks, President and CEO; Gregory Craig, Executive Vice President and CFO; and TJ Flood, President of Canadian Tire Retail.
Before we begin, I wanted to draw your attention to the earnings disclosure, which is available on the website. It includes cautionary language about forward-looking statements, risks and uncertainties, which also apply to the additional material included this quarter to help you better understand the results discussion during today's conference call.
After our remarks today, the team will be happy to take your questions. We'll try to get in as many questions as possible, but ask that you limit your time to one question, plus a follow-up question before cycling back into the queue, and we welcome you to contact Investor Relations if you don't get through all the questions today. I'll now turn the call over to Greg. Greg?
Thank you, Karen. Good morning, and welcome, everyone. As I'm sure you gleaned from our disclosures this morning, our second quarter results mark a turning point in the Canadian economy. When we announced our Q4 and 2022 results in February, I advised we expected a more constrained demand environment, specifically in the first 6 months of 2023. As inflation continues to persist along with rate hikes, consumers are feeling the squeeze and finding themselves in a precarious financial position, which has driven a change in household spend, a trend reiterated by the Canadian Chamber of Commerce and Angus Reid data several weeks ago.
Despite these difficulties, our teams have done a commendable job navigating through the dynamic economic conditions, managing the remediation efforts at our A.J. Billes distribution center and supporting Canadians impacted by the devastating wildfires. I'm grateful for our team members' dedication to making life in Canada better for our customers, communities and each other while remaining focused on driving our long-term success and growth. Our management team remains disciplined and dedicated. There's no question that everyone is clear eyed about the challenges Canadians are currently facing.
I'll spend some time this morning discussing in more detail what we're seeing in terms of consumer demand. But before I do, I'll provide some color on our Q2 results. Overall, our Q2 results were in line with last year's figures, but arrived in a slightly different manner than expected. Consolidated comparable sales were up 0.1% following strong growth of 5% in Q2 of 2022. Despite softening demand for discretionary goods, we continue to drive customer engagement by executing the initiatives within our better connected strategy and our strong gross margin, aided by the MSA impact helped offset increased expenses driven by our continued investments and higher supply chain costs, which were in part due to the BC fire.
This enabled us to deliver a normalized EPS of CAD 3.08, slightly below what we achieved in Q2 of last year. Although Gregory will address this in his prepared remarks, I think it's important to say upfront that given the macro environment, we are managing operating expenses carefully while continuing to invest in the building blocks for our future. Now let's address the challenging macro environment we face. With 10 interest rate hikes in less than 18 months and persistent inflation impacting the cost of living and leading to reduced savings cushions, Canadian consumers are experiencing increased financial strain and facing tougher spending decisions. Our Triangle Rewards and credit card data provide us with a privileged perspective on the economic landscape.
These macro pressures are affecting spend across many external categories. This trend, which we've been observing over the last few quarters accelerated in the latter half of Q2, especially the last few weeks of June. The spend per cardholder in Q1 was flat relative to last year, but Q2 marked the first quarter since 2020 that saw a decline in spend. Spend categories, including home, gas, electronics and clothing are now declining, and stalwarts like travel, dining and grocery experienced significantly lower growth rates as the quarter progressed. When you move from external credit card spend to what is happening within our businesses and Triangle Rewards membership specifically, we are seeing more pressure on consumers, particularly following the ninth interest rate increase in June.
At the macro level, what we are seeing is real performance bifurcation between essential and discretionary categories. At CTR, our Essentials portfolio was up more than 6% in the quarter, and our discretionary portfolio was down more than 3%. This performance delta was evident for much of the quarter and accelerated in June. When combining our triangle membership data with external household data we use in our real estate modeling, we see that the discretionary softness is coming from more indebted households, most notably in Ontario and BC. Spending on higher ticket items started to get squeezed and customers prioritized essential products over discretionary ones.
As you would expect, this has had a bigger impact on sales at CTR compared to our other banners. Changes in monetary policy are softening consumer spend across the country with the last 2 interest rate moves specifically, creating a more pronounced demand impact in discretionary categories. Overall, the macroeconomic environment and consumer demand differs significantly from our expectations when we set out our strategy in early 2022. Given this and further to the noticeable slowdown in sales in the second quarter, we have decided to withdraw our previously disclosed financial aspirations at this time. It is unclear whether the monetary policy tightening has ended.
By the end of Q4, we hope to have a better view of the long-term macro environment and interest rate impacts and expect at that time to be in a better position to provide an update on our long-term aspirations. To be clear, our decision to withdraw our financial aspirations at this time does not shake our commitment nor our conviction for the building blocks of our better connected strategy. Our ongoing commitment to our better connected strategy further positions us to deliver value over the long term as the investments we are making in our stores and digital capabilities continue to outpace expectations. Although spending may be down, store traffic at CTR remains flat, indicating that customers, even with less to spend, continue to choose us for their purchases, reflecting our sustained relevance and their trust in us. We are continuously adjusting our tactics while staying true to our better connected strategy.
Our Triangle Rewards loyalty program is a crucial avenue for delivering value to our customers. Investments in our Triangle loyalty program have provided members with more opportunities to earn Canadian Tire Money. In the last 12 months, we've seen our highest spending members, earn on average of 8% back on their annual spend, which helps their dollars go further at our stores. Canadian Tire Money redemption continues to deepen engagement and drive spend. In Q2, customers redeemed CAD 100 million in Canadian Tire Money across our banners and the associated spend totaled CAD 220 million, a 3% increase over last year.
And although in Q2, we saw a decline in spend per member, total transactions remained flat, another indication of our sustained relevance. Overall, in Q2, loyalty member spend continued to outpace that of nonmembers and member registration rate also increased. Ultimately, our ongoing investment in growing our registered promotable and Triangle Select members is paying off and creating a pipeline of opportunity for when the market normalizes. In addition to Triangle, our high-low retail approach and broad multi-category assortment allows us to offer value to customers through pricing and promotional strategies across our banners. Our own brands portfolio gives us the flexibility to provide customers with what they need at budget-friendly prices.
And our recent promo value message campaign emphasizes our commitment to helping customers stretch their dollars further. Finally, before I turn it over to Gregory, I want to emphasize our sustained commitment to investments that will enhance our competitive position and create shareholder value in the long term. As I said off the top, we do expect these macro challenges to continue for some time, but the market will inevitably stabilize. These investments will ensure we stay ahead and build our relevance to consumers, and they are delivering great results even today. Our strategic investments are working as we expected them to, notwithstanding the challenges we face.
The recent addition of Mark's and Sport Chek to our One Digital platform, streamline the customer shopping experience, further enhancing customers' online experience in supporting sales through our websites. And our new partnership with Microsoft will accelerate our modernization efforts, enhancing flexibility, stability, scalability and innovation. Through our co-innovation with Microsoft in the generative AI space, we will pilot our first customer use case in a key essential category this fall. Additionally, we are already reaping the rewards of our CTR store investments. The 57 new or refreshed store projects completed to date continue to outperform both our financial and customer experience score expectations.
We believe our Concept Connect format is a strong representation of the future of retail. Overall, while we face challenges today, we are not losing sight of the bigger picture. Our focus on customer value through Triangle Rewards own brands, strategic investments and our high-low value driving retail model position us well for long-term success. And with that, I'll pass it over to Gregory.
Thanks, Greg, and good morning, everyone. I'll spend most of my prepared remarks this morning on what drove our Q2 results, followed by our views on the balance of the year and finish with some commentary on our continued focus on the long term. Starting with our Q2 results. Overall, although we are pleased with how we performed in the quarter, our results demonstrate that we are not immune to macroeconomic pressures, which are most impactful in quarters like Q2 where discretionary mix is at its highest. As Greg mentioned, inflation remains stubbornly persistent and interest rates have risen at an unprecedented rate.
I know we're all looking forward to one day when the economic conditions stabilize. That said, we are happy with our solid sales performance in the quarter, up 0.1% against a 5% comp a year ago. With good margin management, we delivered consolidated normalized earnings only slightly below last year. Retail earnings benefited from the MSA change, which flowed through the retail segment numbers. Excluding that, revenue and gross margin dollars were lower than last year despite faster-than-expected remediation at the DC and with an 80 basis point increase in the gross margin rate driven by CTR.
Financial Services delivered solid normalized earnings. Revenue gains were offset by the expected decline in gross margin as net write-offs continue to return to more historic levels. We also had higher net finance costs. And as a result, normalized diluted EPS was essentially flat compared to last year at CAD 3.08. Now as reported income was CAD 1.76, lower than last year by CAD 0.67, let me unpack the 2 normalizing items.
The first was a CAD 33.3 million charge in relation to recently enacted budget legislation, which will require GST/HST treatment on payment clearing services. The charge represented an impact of around CAD 0.35 at the EPS level and brings us up to date for this change. This expense will also be recognized in SG&A going forward. The second item was our continued costs related to the remediation of the March DC fire, which we have also normalized for. Cost for building damage, asset write-downs, cleanup and repairs were CAD 74.6 million in the quarter or around CAD 0.97 at the EPS level.
We expect further direct costs related to the fire to ramp down over the next quarter or so and hope to provide an update on insurance recoveries as we progress the claim with our insurers. Additionally, it's worth adding here that we estimate the indirect impacts for the fire, which we did not normalize for, accounted for a further $0.15 of impact on a per share basis. With that, I'll move on to the performance of the retail business, starting with sales. Retail sales were just under 3% -- were down just under 3% to CAD 5.2 billion, driven by a 19% decline in petroleum sales on lower volumes and as we cycled record fuel prices this time last year. Excluding Petroleum, sales were down 0.1% against strong growth in all banners last year.
The quarter was characterized by good growth in April, which we mentioned on our Q1 call, but sales softened as we came through the quarter, particularly in Ontario. At CTR, comparable sales were up 0.1%. We continue to see customers shift to Essentials and more value offerings. And as Greg mentioned, providing our customers with value is where we remain focused. For the third quarter in a row, automotive and living grew at Canadian Tire Retail, but these divisions were offset by declines in seasonal playing and, to a lesser extent, fix-it.
Essential automotive categories such as maintenance and auto parts grew across all regions driven by demand for oil, tires and battery. In the Living division, kitchen, cleaning and pet care categories were also up across the country. We also saw good demand in other categories like gardening, golf, hockey and outdoor cooking. Poor air quality drove higher sales of home air quality appliances and products, but these were offset by lower demand for party supplies, patio furniture, bikes and camping. Turning to CTR revenue now.
Stronger-than-expected outbound volumes from the A.J. Billes distribution center meant that revenue we expected to be delayed into Q3 was actually recorded in Q2 as the supply chain team did a remarkable job completing significant remediation work at the DC ahead of schedule. However, CTR revenue was down 4.7% after adjusting for the CAD 87 million of MSA benefit in our reported revenue. We've discussed before that in any one quarter, we may see a disconnect between sales and revenue growth, and that was the case again this quarter as revenue in discretionary categories was down significantly against growth last year. At Sport Chek, Q2 comparable sales were up 0.1% with good growth in Quebec and Ontario -- Quebec and Alberta -- while Ontario was down.
The tougher consumer demand environment meant promotional intensity remained highest in this business, but we leveraged Triangle loyalty effectively to offset some of this, acquiring new members, reengaging in active members and growing loyalty baskets and sales. Sport Chek has been focused on building out its team's sports offering, and we are pleased to see the category up 10% this quarter, with growth across all regions. At Mark's, comparable sales ended slightly ahead of last year, up 0.4% despite cycling a really tough comp. As a reminder, in the second quarter of last year, Mark's was up close to 21% on demand for casual wear and industrial apparel. In the quarter, Industrial and casual footwear sales were up, offsetting the decline in casual wear compared to last year.
Strategically, our path to long-term and incremental sales growth continues to be finding the right balance to attract a broader customer set at Mark's by having an ideal mix of industrial and casual wear across owned and national brands. We are well on track with the conversion of a handful of Bed Bath & Beyond stores that will become part of the Mark's banner and contribute to Mark's growth going forward. We expect to open these in the coming quarters starting in Red Deer later this year. We're also trialing a new format store dedicated to Workwear in a few key markets, with the first scheduled to open in Edmonton in August. Turning now to Helly Hansen.
At the end of Q2, Helly Hansen revenue was up 11.3% on a year-to-date basis, with a 2.9% decline this quarter, mainly reflecting the timing of sports wholesale shipments. Consumer demand, especially in the U.S., drove strong sales growth through our retail and ecommerce channels in the quarter, and the business is gearing up for the opening of new outlet stores in Canada and U.S. over the next year, which is expected to contribute to growth and margin expansion at Helly. Before I move on to financial services, I will briefly comment on our retail gross margin as well as OpEx and inventory levels. In the current environment, it is critical that we strike the right balance between demand creation and being price competitive to drive value for our customers, and we were pleased with the balance we struck this quarter.
Our Q2 reported gross margin rate, excluding Petroleum, was 35.7%, up 251 basis points. Even after excluding the favorable MSA change, retail gross margin rate, excluding Petroleum, was up 80 basis points. You will remember that freight costs were especially high in Q2 and Q3 last year. Lower freight costs this year helped across our banners. This along with stronger product margin at CTR more than offset higher promotional intensity at Sport Chek and Mark's.
As you know, margin always vary somewhat quarter-to-quarter. And this year, we have a more marked year-on-year movement due to the MSA impact with a favorable benefit in the first 3 quarters, reversing in Q4. In the current economic context, operational discipline remains a key focus, and we are intent on finding efficiencies that will help us drive the long-term growth of the business. Normalized consolidated SG&A was up 5% in the quarter, mainly due to strategic investments as we transition to a cloud-based infrastructure and invest in the retail store network. Due to the DC Fire, we also had operating efficiencies that we didn't normalize for.
The rate of SG&A growth did slow this quarter. We expect this trend to continue in the back half of the year as supply chain costs come down and reduce the need for 3PLs through further reductions in inventory even as we continue to invest to support our better connected strategy. Inventory growth also slowed this quarter with inventory up 6% versus up 22% at the end of Q1. CTR inventory was down, reflecting the adjusted buys we spoke to last quarter and spring/summer sell-through offset by higher inventory at other banners, partially reflecting unit cost inflation. On the dealer side, inventory units are now below last year with improvements in spring/summer and nonseasonal categories.
I'll now move on to financial services, where portfolio performance metrics continued do trend back towards historic levels and are in line with our expectations. Active accounts and average account balances grew more slowly this quarter, both were up around 4% as a result of slowing credit card acquisition. As Greg mentioned, card spend declined for the first time since Q4 of 2020, softening through the quarter and ending down by close to 2%, driven by declines and lower spending on our card outside of our family of companies. Despite the slowing in key account metrics, receivables were up 8.2% and ending receivables finished the quarter at CAD 7.2 billion. Turning now to the financial performance of the business.
Revenue was up 7% over last year, while gross margin was down, reflecting higher write-offs and net interest expense. The ECL allowance was at CAD 913 million, was up CAD 44 million versus last year and up CAD 16 million compared to Q1, reflecting growth in receivables in the quarter. The allowance rate finished the quarter at 12.7% within our target range of 11.5% to 13.5%. OpEx this quarter included a CAD 33 million charge in relation to the recently enacted budget legislation for HST GST on payment clearing services, which we isolated as a normalizing charge. Normalized IBT ended relatively flat compared to 2022 at CAD 88.7 million.
Risk metrics were broadly in line with the last quarter. PD2+ rates were at 3%, and the write-off rate was up slightly to 5.6%. The write-off rate continues to return to more historic levels as new accounts work their way through the portfolio and mature account performance stabilizes. Employment, a key economic indicator for us remains robust and payment rates remain higher than historic levels. However, we have started to take proactive measures around acquisition strategies and reduced lending for the higher risk segments to manage potential exposure given the economic uncertainty that we are facing.
As we look ahead for the balance of the year, we have already seen meaningful indications that consumers have been cutting back on spend through June, as Greg has outlined. What we've seen in our results through July does not indicate any change in that consumer behavior, although we will have easier sales comps and fewer freight headwinds as we come through the last few months of the year, particularly in Q3 when we were cycling higher freight costs. In light of softer consumer demand, shipments to dealers and revenue growth at CTR will likely be softer in the back half of the year, especially when added to the fact we've now cleared a backlog caused by the DC fire. As we discussed in February, dealers ended Q4 a little heavy on inventory in certain Christmas categories. We expect them to continue to prioritize nonseasonal and essential inventory as they adapt and respond to a softer consumer demand.
This should drive a further inventory reduction at CTR, which will help reduce related supply chain and interest costs, notwithstanding higher interest rates than last year. Before I conclude, I want to touch briefly on this management team's strong belief in CTC's long-term growth prospects, and I want to separate that from the withdrawal of our financial aspirations. While we suspect softer consumer demand will dampen retail sales over the coming quarters, we expect our better connected strategy in combination with favorable long-term trends like Canada's growing population and solid employment trends to favor retailers like Canadian Tire, who are prepared to be there for Canadians by investing in the Canadian market. As such, we remain committed to our better connected strategy and want to reiterate our confidence in our longer-term prospects for profitable growth. We're optimistic that the economy and the consumer will stabilize over time and will once again get the benefit of growth from the more discretionary part of our assortment.
In the meantime, we have the capacity to navigate this environment with a strong balance sheet and a resilient business model. We have the right long-term strategy and a management team with the skills and conviction to get it done. I want to thank them for their continued commitment to managing today while remaining focused on driving our long-term growth. We continue to believe we are better positioned than we've ever been to operate with agility and manage our business tightly to allocate cash effectively and manage our offering to deliver value to our customers. We will continue to prioritize spending that supports our long-term strategic initiatives as we plan for 2024 and continue to deliver returns to our shareholders.
On a year-to-date basis, we've invested CAD 238 million in the business, paid CAD 138 million in dividends to shareholders and returned CAD 421 million to shareholders by way of our current buyback program. We continue to believe that balanced and consistent capital allocation anchored on investing in our business for the longer term is the best approach. As we normally do, we plan to update you on our capital allocation plans for 2024 when we report our Q3 results in November. With that, I'll hand it over to Greg for his closing remarks.
Thanks, Gregory. Challenging as it may be, we continue to balance managing in the short term with bolstering our capabilities for the long term through continued investment in our better connected strategy. And we also continue to live up to our brand purpose of making life in Canada better, not only for our customers but our communities as well. Back in June, we held our annual Jumpstart month and our employees for JumpStart campaign achieved record-setting fundraising results. I want to thank our customers, team members, Canadian Tire dealers and our vendors for their incredible generosity, which is further enabling us to ensure that come what may, kids can continue to participate in sport and recreation.
And as I alluded to at the start of my prepared remarks, the challenges Canadians are facing are not just economic. The impact of extreme weather is being felt around the world. Here in Canada, it has perhaps never felt more real than right now. For our part, we will continue to step up with support for those impacted by these ongoing crisis. I'll end my prepared remarks this morning by reiterating my thanks to the team.
Getting through the first half of this year and delivering the results we announced today was no easy feat. We certainly need to continue proving our mettle, but I have confidence in our collective strength and ambition, which I expect to pay off in the long term. And with that, I'll pass it over to the operator for questions.
[Operator Instructions] And the first question is from Irene Nattel from RBC Capital Markets.
I really appreciate all the color that you've provided around the current demand environment. So my question is around discretionary versus essentials. Can you give us an idea of what proportion of your sales fall into each of those buckets? And sort of also a little bit more color around how you're thinking about inventory and price or offering and price points within good, better, best at this point.
Irene, I think it's probably most applicable to CTR, I would imagine. So maybe we'll have TJ answer that.
I hope you're doing well. As you know, we have a robust data set that we analyze our business with. And we've been talking a lot over the last couple of quarters about the bifurcation between essential and nonessential and how consumers are migrating more towards essential. If you look at our business in totality, we're about 2/3 nonessential and 1/3 essential, and that really changes quarter-to-quarter-to-quarter. Q2 would be the quarter that we have the most pronounced nonessential business. And you get into Q4 and Q1, and it becomes a little bit more essential.
What we've been seeing, as you pointed out and as Greg and Gregory both pointed out, is that we have seen a migration more towards essential spend. It drove the growth that we did have in Q1 -- or Q2, I should say. As we go forward, what we're doing is we're leaning into our inventory buys, particularly as we see consumer trends leaning more towards the essential businesses. So as we look to the back half of the year for Q3 and Q4, we do start to see a little bit more pronounced skew in our mix towards essential, and we will be driving our inventory buys accordingly. And you see the dealers lining up that way as well.
Our inventory buys and what they're holding in inventory will help drive Q3 and Q4, and we do expect some of these trends to continue as we go forward.
Irene, I would just add, we feel really good about the fact that at CTR, when you look at our corporate inventory, our discretionary inventory is down over double digit year-over-year, and our in-transit discretionary inventory is down even further. And when you look at dealer discretionary inventory, it's only marginally up. So as we think about the tactics and the planning and the running of the business around what we're seeing in the performance delta inventory is rounding out and shaping the way we would want based on the demand signals we're seeing.
That's really helpful. I just want to make sure that I heard correctly. You said 2/3 is nonessential and 1/3 is essential.
Correct. Yes. Over the long term, with a little bit different skew quarter-to-quarter. As you get into the back half of the year, we skew a little bit more essential than that average.
Okay. So if just thinking how -- thinking through -- or trying to put this all together in terms of sort of the evolution of the shipments to dealers in the back half of the year. If we're seeing weakness in discretionary, but dealers are a little bit up in discretionary inventory, we should be thinking that the shipment should be down more than what we might think that the sell-through will be down?
Yes. It's Gregory here. Let me take that one. I think, look, I think there's -- as you know, any quarter, there's a lot of moving pieces in what you just said that can impact this kind of one way or the other. I think what I would say because you also -- again, if I talk, again, what we're comparing against last year, that's part of the equation as well, right?
As you remember, Q3 and Q4 from a comp perspective, we're a little softer from a demand -- from a POS perspective. So I mean, it's -- as always, it's a bit of puzzle pieces to put together. But I think what you said is accurate around that one element of it. But I would just encourage you to think those other pieces of it kind of more in totality around what the revenue in sales picture may look like. That's all I want to encourage in your thinking on this.
The next question is from George Doumet from Scotiabank.
I just want to get a sense of how the CTR comps performed in the quarter. I think you gave an April number, maybe a June or May number. Just trying to get a sense of it was more linear or if it's step-down exiting. And also just wondering what drove the weakness in Ontario. Is that just higher household leverage or anything else you can call out?
Yes, George, it's TJ. Maybe I'll start with the first part of your question. As we articulated and Gregory mentioned this in his upfront, on our Q1 call, we mentioned that we were up 3% in April at CTR, and we finished the quarter plus 0.1%. So obviously, the sales trajectory went in a downward direction as the quarter went on, particularly in June. So we definitely saw that.And we also looked at that from an essential and nonessential perspective. And the nonessential categories drove that disproportionate growth in a more pronounced way, particularly into June. Greg, I think you wanted to comment on.
Yes. So George, maybe I'll try and unpack the Ontario comment. It's part of a bigger story, so bear with me on that. We tried to do -- to unpack as much as we could in the prepared remarks, but maybe I'll go a little bit deeper. I mean, generally speaking, when you look across the country at spend by household income amongst Triangle Credit customers, what we're seeing is growth in CTC spend at all income levels. Customers with lower incomes continue to outpace the average spend growth across all income segments.
But again, there's growth in all segments. I think the bigger new analysis that we've shared this quarter is a level deeper. And it's about combining our Triangle data with external data around debt-to-income classifications. In other words, how indebted is the household, and we really start to see performance deltas emerge by region as well. Debt burden households decreased their spend with us significantly in the quarter, especially in June, especially in discretionary categories, and the sales performance with delta was the greatest in Ontario and BC, which happened to have the highest concentration of debt to disposable income in Canada.
So what we're seeing, George, is very clear to us. Our essential portfolio remains extremely resilient across all income levels and all regions and inclusive of debt burden households. Where we're seeing softness is in the discretionary portfolio. So I think the objective of quantitative tightening is being delivered upon. I can't speak whether it's too much, but we can certainly tell you that across our portfolio of discretionary categories, especially in Ontario and BC, that policy is having its intended effect.
So what we're -- based on what we're seeing, as we tried to talk about, we are adjusting our overall resource allocation to lean into value and central categories with even more conviction in our commentary the last couple of quarters. But as I've said before, we're going to do so in the confines of the better connected strategy. I'm really pleased with what I'm seeing with regards to traffic holding steady across our businesses, not just CTR, which I think is really positive.
That's helpful. And just for my follow-up, maybe to Gregory, can you maybe break down that retail SG&A inflation number a little bit, maybe into buckets for us? I'm just trying to get a sense of what the exit could look like after the year. And I'm just wondering, generally speaking, is there anything we can perhaps do to maybe slow that down in case the macro gets a little bit tougher from here?
Yes. Sorry, I think I missed the first few words. That was retail SG&A, I believe, George, right?
Yes. Yes. That's it, please.
Yes, I think what we're seeing is consistent with what we talked about last quarter. So I'll just -- and I think it's actually playing through even in our inventory numbers. So that -- if I break it down by category, there are 3 areas that you're seeing kind of increase on the retail side of things from a cost perspective. One, of course, is, as you said, we're spending more on IT to support our better connected strategy. And frankly, we're expensing more because it's basically cloud-based infrastructure initiatives, which have a different accounting treatment. And the issue we're facing there is I don't think we've reached a new norm yet around mix of spend.
I think we're still a few quarters away from getting to that normalized kind of new penetration rate or mix rate of capital versus expense. So I still think that is going to be kind of a headwind as we roll forward. But I said this on a few of the calls last quarter, and I'll keep -- the cash is the same here. All this is, is we're accelerating the recognition because essentially, you take the expense now instead of recognizing it as depreciation. So over time, the depreciation numbers will go down to offset this.
We're just in that transition period kind of in these early days as we kind of invoke more on these cloud-based infrastructure initiatives. So that's where I would say we are from IT. We're not through the journey yet, but we've absorbed a lot of that change, but there's still some more to come. On the supply chain side, we talked about the number of 3PLs. And again, the merchants, the supply chain team have done a great job navigating kind of the inventory.
Remember, back to the end of Q4 this year, at the corporate level, we were up 30%, 3-0, and we moved that down to 6%. And they're not done. There's more work we need to do to continue to work on that corporate inventory position. What you'll see then is basically an improvement in a reduction of 3PL. So our supply chain costs will go down over time.
And I think we're -- you started -- you're going to start to see that kind of in the latter part of the year. The other one I'd point out around an increase is really around our retail. As we put -- Greg said, there's 57 stores that -- and projects were refreshed and implemented. So those will start to kind of grow our occupancy costs, our CAM related costs, et cetera. But you're going to get revenue for those directly.
So that should be in line from a leverage perspective. It's just right now when the revenue is down a little bit for the reasons we've talked about, the leverage ratio looks a little bit off more than I think it is. So a long way of saying, I think it's playing out the way we've expected it to, and it is an area we're focused on. And as I said in my remarks, we know we have to look more closely at every spend right now. So we want to make sure we're investing to support our long-term strategy.
And those things we can defer, I will assure you all we are deferring. And we're going to continue to do that on as we're moving forward. So a bit of a long answer, but she gave me a chance to kind of get at this once and for all. So hopefully, that adds some more clarity for everybody.
I guess no plans to really slow down that retail bucket at this time, right?
No. Again, we are committed to kind of grow our strategy. I don't think any of us want to take a short-term view on this and say, let's just cut all these IT projects. We just got One Digital platform in play. There's more things we want to do to leverage that and build off and take advantage of it. I think that's just the long-term decision. We're committed to this strategy but we are going to look around the edges. I'll say again, George, I mean, on a consolidated basis, not retail, on a consolidated basis, our SG&A was up 5% in the quarter. That's down from where it has been trending.
The next question is from Mark Petrie from CIBC.
You called out strength in higher penetration in owned brands despite the shift away from discretionary expense. So I just wanted to dig into that a bit more. Maybe first, where are you seeing the biggest sort of growth in own brands? And two, how materially are own brands skewed to the discretionary portfolio?
Yes. Maybe I'll take that, Mark. We obviously continue to be very bullish on own brands in totality in terms of its ability to differentiate our business. We've got all sorts of work going on across the business to further penetration -- further penetrate our own brands business.When you look to the quarter specifically, about 38% of the business was owned brands. We had real strong growth in a couple of key brands across the businesses.
Vida by PADERNO was really strong, Power Washer, Petco to name a few. And maybe just for illustration purposes, I know you love to hear some of these brand stories. I'm really pleased with the progress we've made with the Sherwood brand over the last few years. Since the brands launch in 2020, we've been really focused on building the brand's credibility with the next generation of hockey players, and this just gives me a nice opportunity for an announcement plug, which we will formally announce tomorrow. We've just aligned with Connor Bedard and his management team on a multiyear partnership, where the Sherwood brand will be the exclusive provider of hockey sticks, gloves and other equipment to enable Connor to be his very best on the ice.
I don't know that he really needs it. And then this partnership with Connor, along with our other partnerships with top athletes like Matthew Tkachuk and William Nylander, I think it just really demonstrates how far our product development and quality has come, the progress we've made over the last few years. You can definitely expect this brand to show up as a greater force in the hockey market going forward. As it relates to discretionary and essential categories, there's a pretty even distribution of own brands penetration across those 2 segments of our portfolio. To T.J.'s point, it shows up a little bit differently by quarter.
When you think about some of the big discretionary categories that drive Q2 like barbecues and bikes and patio furniture and camping, we saw softness in those discretionary categories and still held our overall penetration rate at 38%. So the automotive and repair and maintenance fixing businesses, et cetera, are going to show up tall in our essential portfolio. And there's a whole bunch of brands, MotoMaster, maximum MasterCraft to start to come to mind, NOMA, when you think about that essential portfolio for the back half of the year. So I think we're well positioned with the owned brand portfolio to provide value as the shift moves more to essential going forward.
And then on a related question, obviously, the relationship with big national brands is a key part of the strategy across banners. I know there's been lots of success stories so don't necessarily need a full recap. But I'm just curious, particularly with CTR and Chek, if there's anything of note with regards to how your relationship with the key national brands is evolving.
Mark, it's TJ. Maybe I can start with that. I think when we talk about our assortments, we like to talk about the diversity of our assortment and the breadth of offering. And we often talk about kind of the good, better, best spectrum and how much breadth we have in the price range architecture. But similarly, from an own brand and a national brand standpoint, we really believe that we've got a really strong 1-2 punch when it comes to the consumer offering.And what we do is we partner up category by category with the national brands that consumers covet and stay loyal to over time.
So we continue to do that as we go forward here. And whether it's SodaStream or Dyson or the likes of those types of brands, despite the fact that we have a very, very strong owned brands portfolio, we see a ton of value for our consumers and our consumers see a ton of value in us having the brands that they want category by category. So we're going to continue to kind of drive that 1-2 punch as we go forward here, and we don't see any change in tack from that perspective.
And I would just add, Mark, you asked specifically about Chek. Very strong growth with Nike on a year-to-date basis in SportChek. I think we're moving that relationship closer to where we'd like it to be. The inventory supply is kind of moving in our favor relative to last year and previous years through the pandemic. I think the teams are working well together and the assortments are standing up to all in front of the customer in the Chek business.
The next question is from Tamy Chen from BMO Capital Markets.
First, a clarification question. When you talk about corporate inventory, it entered the quarter up 22%, I think, year-over-year and exited the quarter up 6% year-over-year. You're factoring in the spring/summer as well as the Christmas inventory too, correct?
That is total owned inventory on-ships, in DCs that is on CTC's balance sheet. So is every tire, every lender that you can think of that we get that is our -- we own title for.
And the up 6%, is that largely inflation or are units down?
Yes. I think it's a bit of a different story by banner. I think I said in my remarks. So Canadian Tire retail is actually down. If you look at some of the other banners are up, there's a little bit of preorder, I think it Mark's and Chek. They took a bit of a early receipt. But I certainly think inflation is part of that story. There's no question. But again, so all the banner presidents continue to work in this regard. But we're really pleased on the progress we've seen to get us from 30% to 22% down to 6%. And as I said in my prepared remarks, we ain't done yet.
There's more that we want to do, but there's probably been a bit of early receipt and you're right, there's going to be a price inflation component of it. But really, I mean, I don't want to underscore this. We're really happy with the performance to get the inventory levels down to where they have been and keep the margin performance where it is. I think those are -- I just don't want to lose sight of those few points.
Yes, I'm glad you mentioned the margin part because that's my follow-up question is, I'm just really surprised that your underlying retail gross margin improved 80 basis points when the consumer environment is what it is. And you -- but you still managed to work down your inventory. So I guess the question is how did that happen? Can you talk a bit more about what the tools were that enabled you to achieve that?
Sure, Tammy. It's Greg. I'm assuming you're pleasantly surprised, right? Well, listen, get Gregory in on this. We -- I think this is the story, right, that the teams continue to manage margins extremely well. When you look at components of margin, we certainly had headwinds from freight and COGS inflationary pressures. We started to see those reverse in the quarter, and we're working as hard as we possibly can to get every dollar we can on some of that reversal. We'd like it to come quicker to us, but we're working hard to get it. And we've continued to leverage our capabilities. And I would say there's 3 or 4 big ones. One certainly is our sourcing to take advantage of that deflation in the COGS base.
Two is the elasticity modeling around promotional discounting and really pivoting towards how to think about elasticity for essential businesses. And then our customer data to really strike the right balance between price investment and margin efficiency. I think we've talked about many times, we're also placing increased emphasis on targeted Triangle Rewards related investment versus mass price investment. That shows up in all banners. It's really starting to come through.
It has been for a couple of quarters -- a few quarters in Chek and Mark's. It's just giving us better efficiency. And in general, I'd say in most of the categories in which we compete, the industry was and maybe still is dealing with higher levels of inventory. So for sure, the promotional intensity was high in the quarter, and we expect it to be as we move forward for the balance of the year. Although we did appreciate our margins, I can tell you, we don't feel like we left the bat on our shoulders at all this quarter as our promotional discounts this quarter were steeper than they were last year, both in terms of average Safe Story and total dollar discounts. Our growth across our businesses is definitely more pronounced for discounted items, but we're still managing those margins with all the levers I talked about.
And Gregory mentioned, just like revenue and sales, there can always be variation quarter-to-quarter. But as we talked about a fundamental building block of our Investor Day plan was to hold our margins flat. And this quarter, I think, demonstrates that capability really shining through.
The next question is from Vishal Shreedhar from National Bank Financial.
Just a clarification. So when you're withdrawing your longer-term 2025 aspirations, you're maintaining your aspiration to hold gross margin and protect those gains that you saw through the pandemic? Is that what I just heard you say in the last comment?
I think -- it's Gregory here, Vishal. I think as Greg said in his prepared remarks, we withdrew the financial assertions, and I've got to keep saying this because I think it's critical, but we are totally committed to the better connected strategy. Let's just make sure we all separate those things and keeps operating them because we're really pleased with what we've seen. I would say it this way. We're going to come back at one point, as Greg alluded to, with some new aspirations, which will cover all the elements at this point. I would say that, that was really never technically an aspiration.
It was more just an objective within the aspirations that we had around ROIC or around the EPS target. That is still a focus of the area. So I don't want you to think just because we've withdrawn the aspirations, we're going to let T.J. go hog wild and do a bunch of things on margins. So I say that a bit in jest, but I mean it.
It's really around kind of the demand environment and how different things have been versus what we expected is why we felt it appropriate to withdraw the aspirations at this time, but we feel the actions we're taking are bang on. And so we're going to continue to work on margin management. We're going to continue to focus on own brands. Like none of that's going to change until -- and then once the economic conditions, we think, settle down, then we'll kind of put it all back together again and talk to you about aspirations at that point in time. Is that clear?
Yes, it's clear. I just wanted to double-click on that. I mean, obviously, there's something that's changed within your modeling to cause you to say, hey, you know what, maybe these aspirations that we've laid out aren't appropriate. So obviously, you said the demand side is one. So I'm just cascading down the P&L and to figure out what the other line items are. So in your mind? And obviously, demand is one on the sales side, but gross margin and sales are linked.
I think in our disclosures in the press release, we tried to kind of outline where the kind of changes kind of were. So you hit on the biggest one in my mind, which is consumer demand, which cascades its way down, everything to be frank. The other thing is kind of inventory levels. We talked about it, I think, in the press release and the MD&A around carrying much more inventory than we thought. That has an impact on 3PLs and some of our SG&A and costs. Interest rates, what that's done. Not only there's been more kind of working capital we're carrying, but we've got 10 interest rate increases that we didn't necessarily contemplate. So it is interest inflation driven that kind of makes its way in various parts of the P&L. But I'll tell you the biggest one far and away is the demand environment and what that's done. That's what I would just want to reiterate.
Yes. I think, Vishal, that's the most important point. I mean, since the Investor Day, which is less than 18 months ago, we've seen a complete inversion with GDP growth and the policy rate. Going into the Investor Day, we had 5% GDP and effectively a 0 nominal interest rate, and we've gone to the exact opposite. And it's not clear to us now where we are in the tightening cycle. So if we aren't done, then we'll continue to see demand impacts in our discretionary businesses.
If we are done or close to being done, then we're in a better position to provide a view to how we believe these businesses will perform on the top line and how that flows through the revenue and the rest of the P&L to your point, because we're going to be operating with much more stable visibility. We just don't have that right now. So that's the biggest rationale for the withdrawal. But to Gregory's point, the key components of how we run our business for long-term growth, they're not going to change while we're waiting to get that visibility.
And with respect to ecommerce sales, and Canadian Tire's path to increasingly become an omni-channel retailer, improve your omnichannel capabilities. Are your ecommerce sales, are they where you thought they would have been when you came up with your Investor Day plan? And if not, no one is talking about changing the plan, but is it possible to defer some of the investments later down the road? Or is that something you're still actively investigating and will update us on later?
Well, we're certainly not taking our foot off the gas from an investment standpoint, Vishal. And we continue to believe that looking at ecommerce and bricks and mortar as 2 different channels is the wrong way to look at the business. The customer is the channel. And the lines are so blurred between digital and the store. And that's what our new Concept Connect format is all about.
It's about deploying technology in-store that improves the customer experience. And ODP is about improving every element of the digital experience, which connects to physical sales. I mean, as we've talked about before, our estimate is that 80% of all in-store transactions, the front door of the transaction is the website. So we continue to remain very pleased with the work done across our banners on the digital front, both for ecommerce and in-store. Our penetration rates to your point, they've settled in that mid to high single-digit range. And we continue to show up with options for the customer any way they want to shop.
We've now successfully rolled out One Digital platform across all of our major banners as we talked about. We've been talking to you about that investment for almost 4 years, right? It got slowed a little bit with COVID, but it's modern architecture and the ability to quickly unlock personalized customer-centered experiences that could end online or could end in the store. So I think we feel really, really good about how all this is coming together. And we continue to push technology deployments into physical locations.
When you think just in CTR, 90% of Canadian Tire stores now have lockers. We have rolled out Scan and Buy in stores across the network. We've got deployment now of electronic shelf labels that we're pretty excited about in 70% of the store network. Chek is moving forward with a significant amount of locker expansion. We've got same-day delivery pilots going.
So there's a tremendous amount of activity, but I wouldn't tease out that activity specific to ecommerce. It's really about omnichannel, and it's the essence of better connected. It's connecting the physical and digital channels. So that is the essence of the strategy.
The next question is from Chris Li from Desjardin.
Apologies if you covered this already, but could you share with us what was the CTR comp in July.
It's Gregory here. I think what we said was the trend we saw in June continued. We didn't give the number, and I'm not planning on right now either. But all we were notifying is just the trend that we saw that our disclosures talk about noticeably slowdown, I think it was the word we used in July. And that same trend continued in July.
Okay. That's helpful. And then my other question, I know this is a very difficult question to answer because no one here has a crystal ball, and it's probably too early to ask this. But given the 10 interest rate hikes have a delayed impact on consumer spending, do you think it's reasonable to expect earnings growth next year? I mean obviously, sales will likely remain challenged next year, but it sounds like you do have other levers that you can pull to get some growth. So just at a high level, how do you think about the earnings growth cadence for next year?
It's Gregory here. And I think I'm just not prepared to answer that at this point. And the reality is, I think Greg gave a good summary in terms of where we are. Let's get through kind of these economic conditions. Once we have that settled, we're more than willing to talk about next year, 5 years, 2 years, whatever it is. But we're just seeing, as you said, what happened in June and July.
And I just think for us to kind of talk at this point, it's not appropriate in my mind. So stay tuned. I know it's a question in all your minds and we'll look to be able to answer when we think we're ready. But at this point, I just want to reiterate, we are working on the right things for the long-term success of Canadian Tire. And if there's some short-term noise and some pain in that, that will be what it will be. But we're a better business, we're more resilient and we can work and will work and manage our way through this is how I'd want to leave it.
The next question is from Luke Hannan from Canaccord Genuity.
I appreciate you squeezing me in here. Gregory, I think I heard you correctly earlier in the call you said during your prepared remarks that you expect the pace of SG&A growth to slow through the balance of the year. I'm curious if you can help us get an understanding of what exactly is embedded within that assumption. As far as the combination of ramping up the new DTA DC that you have and also the use of 3PLs for the balance of the year.I appreciate that it's probably going to be less than what you're doing right now as far as relying on them. But I just want to get an understanding of what your base case is for where you expect that mix or that usage to be in the balance of the year, 3PLs versus your own DCs? Maybe if you anticipate still relying on a good mix of 3PLs for 2024.
Yes. I think the way I'd answer the question is we think about going into 2024, our number will be significantly reduced from a number of 3PLs. I'm going to stop short of telling you kind of where we are and what that's going to fall down too. But I mean, it will be noticeable on the P&L, let me put it that way. It's not insignificant. But as you know, there's lots of things to work through.
It's still kind of in this time period. So that's our plan. We feel really good about the progress made. The merchants, the supply chain team are all committed to this kind of activity. And I would expect we're going to enter 2024 with a very different excess capacity picture than we have now and certainly than we had at this point last year.
Okay. And then maybe a quick follow-up as well. I appreciate the commentary that you've given so far on your mediation efforts at the A.J. Billes DC. Yes. I appreciate it's early days, but would you be able to give any sort of rough time line for when you expect those remediation efforts to be fully complete? Or is it just too early to tell at this point?
Yes. Let me take that one. It's Gregory again. I think it's been a long process. I will tell you, given the extent of the fire, we couldn't really get investigators in until kind of midway later into Q2. And that's what you have to consider as part of this process, frankly, is people's safety and well-being. So it has gone a bit longer than I think all of us had hoped, but the practical reality is that that's kind of where we are.There's still some direct costs we are certainly going to incur. For example, there's still a hole in the roof. Having said that, like that's probably capital on a different accounting treatment. But my point is, I don't think we're done with recognizing direct costs.
I expect the indirect cost that we've kind of talked about in Q1 and Q2, I expect those to start to trend downwards. And the question is we're working with the insurer on the claim about when we're going to be able to recognize recoveries. And it's just -- that again, just given where we were in the process, it's just going to take us a little bit of time. So that's the best I can give you at this point, and we'll speak more about it on Q3.
There are no further questions registered at this time. I'd like to turn the call back over to Mr. Hicks.
Thanks, Donna. Thanks, everyone, for your questions and for joining us today. We look forward to speaking with you when we announce our Q3 results on November 9. In the meantime, enjoy the rest of your summer. Bye for now.
Thank you. This concludes today's call. You may now disconnect your lines.