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Empire Company Ltd
TSX:EMP.A

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Empire Company Ltd
TSX:EMP.A
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Price: 32.4 CAD 0.53% Market Closed
Updated: May 4, 2024

Earnings Call Analysis

Q1-2024 Analysis
Empire Company Ltd

Company Delivers Strong Q1 Performance

The company saw a 4.8% growth in sales excluding fuel, supported by a performance boost in full service banners and double-digit growth in the discount segment. With disciplined cost control, the gross margin improved by 19 basis points and the adjusted EBITDA margin by 40 basis points, cementing an adjusted EPS of $0.78. Scene+, the loyalty program, exceeded 14 million members, showing a 30% increase in active users. The national rollout of the customer fulfillment centers (CFCs) also contributed to market share gains. The first Canadian grocer to validate its climate targets, the company remains focused on strategic priorities and organizational optimizations, expecting an effective tax rate between 25-27% in the ongoing fiscal year.

Empire's Strong Start to Fiscal 2024 with Rising Sales and Margins

Beginning fiscal 2024 on a high note, Empire witnessed a robust 4.8% growth in sales excluding fuel, propelled by a solid same-store sales improvement of 4.1%. This surge was backed by impressive performances in its full-service banners complemented by double-digit gains in its value-driven discount banner. Significantly, the company's internal inflation rate remained substantially below the Consumer Price Index (CPI), achieving the lowest level in 17 months—a trend that's expected to be sustained. Notably, Empire's disciplined strategies have led to a 19-basis-point elevation in gross margins and a 40-basis-point increase in adjusted EBITDA margin, culminating in an adjusted earnings per share (EPS) of $0.78 for the first quarter.

Strategic Leadership Restructuring to Enhance Focus on Store Operations

Empire strategically positioned its leadership for future growth by appointing talented executives to pivotal roles that emphasize a 'stores-first' approach—a move that underscores the company's commitment to driving its next growth phase efficiently.

Scene+ Loyalty Program's Successful Expansion and Growing Membership

With a national rollout completion, Empire's Scene+ loyalty program has grown remarkably to over 14 million members—an increase in active loyalty members of 30% for the year. Scene+ not only solidified its position as Canada's second largest loyalty program but also saw enhanced member engagement and brand affinity.

Voilà's E-commerce Gains and Integration Success

Empire's e-commerce platform, Voilà, marked a successful quarter with the launch of its third Customer Fulfillment Center (CFC) in Calgary and an effective integration of Grocery Gateway. This development expanded the offering of Sobeys, Farm Boy, and Longo’s product lines across Ontario, receiving a warm reception from customers evident in the strong repeat order rates and customer conversions, which surpassed target expectations.

A Commitment to Sustainability Evident in the Latest Business Report

Empire positioned itself as a front-runner in corporate responsibility by releasing its third annual sustainable business report. A notable achievement is being the first Canadian grocer to have Scope 1 and 2 climate targets scientifically validated, showcasing the company's dedication to environmental stewardship.

Financial Strength with a Disciplined Capital Spend Approach

Empire's financial framework remains robust due to effective free cash flow generation and a disciplined capital expenditure strategy. The company invested wisely, with $124 million allocated towards renovations, new store construction, advanced analytics technology, and other system enhancements, including the Voilà CFCs. Additionally, Empire utilized its strong financial position to repurchase approximately 3.3 million of its shares, signifying a confident outlook on its intrinsic value.

Exceptional Earnings with Key Adjustments and Optimistic Future Recoveries

Despite reporting an earnings per share (EPS) of $1.03, adjusted EPS stood at $0.78 after accounting for significant one-time items such as gains from asset sales and costs related to organizational optimization initiatives. Importantly, these adjustments reflect the completion of the Western Fuel business sale and the expected additional future cyber insurance recoveries over the fiscal year.

Earnings Call Transcript

Earnings Call Transcript
2024-Q1

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Operator

Good afternoon, ladies and gentlemen, and welcome to the Empire First Quarter [Technical Difficulty] in listen-only mode. Following the presentation, we will conduct a question-and-answer session [Operator Instructions]. Also note that the call is being recorded today, Thursday, September 14, 2023.

I would like to turn the conference over to Katie Brine, VP Investor Relations. Please go ahead.

K
Katie Brine
VP Investor Relations

Thank you, Joanna. Good afternoon. And thank you all for joining us for our first quarter conference call. Today, we will provide summary comments on our results and then open the line for questions. The call is being recorded, and the audio recording will be available on the company's website at empireco.ca. There is a short summary document outlining the points of our quarter available on our website.

Joining me on the call this afternoon are Michael Medline, President and Chief Executive Officer; Matt Reindel, Chief Financial Officer; Pierre St-Laurent, Chief Operating Officer; and Doug Nathanson, Chief Development Officer and General Counsel.

Today's discussion includes forward-looking statements. We caution that such statements are based on management's assumptions and beliefs and are not subject to uncertainties and other factors that could cause actual results to differ materially. I refer you to our news release and MD&A for more information on these assumptions and factors.

I will now turn the call over to Michael Medline.

M
Michael Medline
President and Chief Executive Officer

Good afternoon, everyone. Fiscal 2024 is off to a good start. This quarter, we delivered positive top-line growth while maintaining strong control over margins. We also advanced our key strategic priorities, including making several executive leadership changes to enable our go forward plans. Despite the market volatility we continue to face the strong results delivered in Q1 exemplify our team's ability to consistently execute regardless of the macro environment. I am going to keep my comments short and to the point as I believe our first quarter results speak for themselves. I will focus on three topics today: our Q1 results and key market trends; an update on our strategic priorities, including the recent leadership changes; Scene+ and Voilà and the release of our sustainable business report. First, our results and market trends. Our sales excluding fuel grew 4.8% this quarter with same-store sales of 4.1%. This was supported by stronger top line performance in our full service banners, as well as continued double digit sales growth of our discount banner. Our internal inflation was well below CPI reaching the lowest rate we have seen in 17 months. We have positive indications that this trend will continue.

For example, in non-fresh categories, we implemented approximately one-third of the value of cost increases in Q1 versus the prior year. Nonetheless, the reality is that we continue operating in uncertain times with high market volatility, rising interest rates and inflationary pressures. Customers are continuing to adapt their purchasing behaviors in this environment, including trading down to cheaper alternatives and buying on promotion. Not surprisingly, in Q1, we saw greater uptake from customers of our flyer and in-store promotions in both our full service and discount banners. Our team remains focused on providing the best value and offering to customers, including growing our value size offering, increasing the number of products with Scene+ member pricing and expanding our own brand's assortment this quarter, which continue to outpace the market with double digit growth. This quarter, we improved gross margin by 19 basis points, highlighting the discipline of our team while driving top line growth. With our solid sales performance and margin control, we delivered a 40 basis point increase in adjusted EBITDA margin and an adjusted EPS of $0.78 in Q1.

I'll move now to an update on our strategic priorities. With our turnaround era complete, we began fiscal 2024 focused on ensuring we are set up to deliver against our renewed strategic priorities. As part of this effort, we made several executive leadership changes in Q1, we placed a number of talented leaders into key new roles. This team will play a pivotal role in helping drive the next phase of Empire's growth as we enhance our stores first focus. An update on another key strategic priority at Scene+. Just over a year ago, we launched Scene+ in Atlanta, Canada and at the time the program had approximately 10 million members. Today, we have successfully completed our national rollout and Scene+ has grown to over 14 million members. We have seen our active loyalty members increase over 30% this year, and program and awareness and affinity continue to grow. Through this partnership, Scene+ has become the second largest loyalty program in Canada and is not done yet. In August, Scene+ welcomed home hardware to the program. Onto Voilà. This quarter, we successfully launched our CFC 3 in Calgary and seamlessly integrated Grocery Gateway into Voilà. We are pleased to now be offering Sobeys, Farm Boy and Longo’s products across Ontario. Grocery Gateway customers have quickly embraced Voilà with strong repeat order rates and customer conversions exceeding targets. We continue to see strong customer retention rates and order frequency across all of our CFCs, which help contribute to our CFCs gaining national market share this quarter. Moving to my last topic. In July, we released our third annual sustainability -- sustainable business report. We are the first grocer in Canada to have our Scope 1 and 2 near term climate targets validated through the science-based targets initiative. As part of our commitment to continuous improvement and transparency, we also published our inaugural task force on climate related financial disclosures aligned report.

And with that, over to Matt.

M
Matt Reindel
Chief Financial Officer

Thank you, Michael. Good afternoon, everyone. I'm also going to keep my comments short before we open it up to your questions. Frankly, our adjusted results are very straightforward, driven by a quarter of strong consistent execution. We're happy with our Q1 results with an adjusted EPS of $0.77, which is $0.07 higher than last year. But before we talk about our performance, let me walk you through the items we excluded from our adjusted results as they were significant in Q1 and affected operating income, EBITDA, net income and earnings per share. Firstly, we excluded the gain from the sale of our Western Fuel business, which was completed on July 30th. This transaction resulted in a pretax gain of $91 million, which is reported in other income. After taxes, the gain was $71.5 million or $0.28 of earnings per share. Secondly, we excluded expenses associated with our continuing plans to optimize our organization and improve efficiencies. In Q4 last year, we started with the merger of Grocery Gateway into Voilà. In Q1, we began looking at our organization and throughout fiscal ‘24, we'll be incurring costs associated with these plans. In Q1, we incurred costs of $9.7 million pretax after tax. These costs were 7.1 million or $0.03 of earnings per share. Lastly, we excluded a small amount of cyber insurance recoveries that we received this quarter. The vast majority of our claims are now with our insurers for their review. These are complex claims and we continue to expect additional recoveries throughout fiscal ‘24. These three adjustments reconcile our reported earnings per share of $1.03 to our adjusted earnings per share of $0.78.

Now, let's turn to our financial performance for the quarter. We delivered same store sales of 4.1%, which reflected stronger performance from our food service banners and continued momentum in discount. Voilà experienced the sales increase of 7.2% compared to the same period last year. Our gross margin rate excluding fuel grew by 19 basis points versus last year. Last quarter, I noted that we were starting to benefit from lower supply chain costs and these trends continued in Q1, which was a contributor to our gross margin expansion in the quarter. Our SG&A rate was 75 basis points higher than last year but showing an improving trend from Q4. As I've detailed before on these calls, the higher SG&A dollar spend was mainly due to planned investments in business expansion, such as Farm Boy, Voilà, and FreshCo but this call to also higher retail labor costs, partially offset by improved leverage from our higher sales. Operating income from the investments and other operations segment was $6 million lower than last year as a result of lower equity earnings from Crombie REIT, partially offset by higher development income. And as Michael mentioned, our EBITDA adjusted EBITDA margin was 40 basis points higher than last year.

Our effective income tax rate was 27.5% in Q1. The Q1 tax rate was higher than the statutory rate, primarily due to some revaluation of tax estimates, not all of which are recurring, partially offset by nontaxable capital items. Excluding any unusual transactions or differential tax rates on property sales, we continue to anticipate the fiscal ‘24 effective income tax rate will be between 25% and 27%. Our balance sheet remains solid, driven by strong free cash flow generation and strong discipline on capital spend. We continue to strategically allocate our free cash flow to deliver the largest impact to our business. In Q1, our CapEx totaled $124 million, mainly spent on investments in store renovations, construction of new stores, investments in advanced analytics technology, other technology systems and our Voilà CFCs. As of this week, we have repurchased approximately 3.3 million shares for a total consideration of $115 million. And with that, I will hand the call back to Katie and we will open it up for your questions.

K
Katie Brine
VP Investor Relations

Thank you, Matt. Joanna, you may open the line for questions at this time.

Operator

[Operator Instructions] First question comes from George Doumet at Scotiabank.

G
George Doumet
Scotiabank

I just wanted to, if you can help us to dissect that strong same-store sales number a little bit. How did conventional perform, how much of that was aided by the Scene redemption activity, how much was that was aided by a competitor strike, perhaps temporary closure of some of the locations in Quebec? Maybe if you can just help us get a sense of that sustainability of that number on a go forward basis.

M
Michael Medline
President and Chief Executive Officer

I'm going to -- first of all, thanks for saying that about our quarter, but the person who deserves most of the banks, he is going to answer it, which is here.

P
Pierre St-Laurent
Chief Operating Officer

Most of the progress we saw in our same-store sales are coming from continuous strong transaction count in our full service business. So even in Q4 last -- Q4 was good. Q1 continued to be strong but the biggest improvement is in the basket size. And our full service business, our basket size is back to where it was last year at the same time. So major, major improvement in our full service business. So we continue, I would like to repeat that, we continue to have higher transaction counts and now we are seeing improvement in our basket size, that's the main reason why same-store sales has improved during the quarter. Concerning the strike, it did not touch the quarter at all. So it's in the next quarter.

D
Doug Nathanson
Chief Development Officer and General Counsel

And the next quarter, it's de minimis. We have 1500 grocery stores. It's not going to be…

P
Pierre St-Laurent
Chief Operating Officer

It did not affect our Q1 same-store sales at all.

G
George Doumet
Scotiabank

And I guess on Scene+ redemption and maybe some close locations from another competitor in Quebec.

P
Pierre St-Laurent
Chief Operating Officer

We continue to do a very strong progress on penetration. Scene, better than expected, way above plan. The conversion has been very smooth honestly for a change of that size, wery minimal disruption. We added new promotional tool with Scene+. Remember pricing is resonating a lot with customer right now and we are pleased with that, because it give benefit to our best customer. So we really, really like the response of our customer with the new Scene+ program so far. Everywhere in the country, it's consistent across provinces and regions and banner and including discount, which is new for them.

G
George Doumet
Scotiabank

And on Scene specifically, just following up on that. On the press release, you mentioned next generation recommendation engine. Can you maybe talk a little bit about what that means, what that can do and how, I guess, ultimately, that can translate to higher top line and margins?

M
Michael Medline
President and Chief Executive Officer

I mean, we are only in -- you guys used to ask me sports stuff, you don't ask me anymore. But if there is a baseball game, although my Jays are struggling, this would be the first inning. And we got -- so this is an unbelievably powerful engine we now have in loyalty, which is making a difference, like Pierre said. But while we are referring to -- and we shouldn't use so much jargon, I think in our press releases is, is personalization. And we are early inning, first inning of baseball game there in terms of being able to use that. Although, it's starting and we're making some progress, it is such an upside for us as we go forward to be able to use the data and be able to serve our customers better. I apologize for kind of a -- if that's what we wrote. I had to actually think about it for a second what that meant. But thanks for asking about it.

G
George Doumet
Scotiabank

And this is last one from me. I know this is maybe a last deal question, but on the unlikely event that we may be see deflation next year. Just wondering how our strategy would change, if at all?

M
Michael Medline
President and Chief Executive Officer

Please for Canadians sake, let's see price -- let's see inflation stuff and a little deflation happen. We're so busy combating inflation every day. I'm not sure we have a whole plan on how to deal with the deflation, but I think, Pierre, you've thought about it a little bit we talked.

P
Pierre St-Laurent
Chief Operating Officer

We expect the inflation rate continue to go down, especially when we will cross peaks of last year in inflation. But we continue to see cost increases not at the same magnitude than last year. Like Michael said in his opening remarks, something around the third of what we had last year at the same time, and at less in number and lessen magnitude. And we will cross very high inflation rate last year, so I expect to see lower inflation rate in the next coming months. So that's what we expect. But business is marked -- the market is so volatile. Every time there's an announcement, we are seeing customer behavior changing. So we need to stay eyes on the ball and monitor that. We're not -- we’re trying to predict but it's very tough to predict. But the trend is in the right direction for us and we are seeing positive results in our same store sales and transaction counts.

Operator

The next question comes from Irene Nattel at RBC Capital Markets.

I
Irene Nattel
RBC Capital Markets

Just following up on George's questions, with respect to Scene+. Can you explain to us the types of personalized promotions you're offering now and where you want this to go, where you want to take this? And then also what is the current attachment rate or the percentage of your transactions that now have loyalty attached to them?

M
Michael Medline
President and Chief Executive Officer

Yes, I'm going to ask Pierre to answer the first one, but he's going to be very cautious in terms of -- first of all, we don't want to talk competitors what we're doing. But the second one is we're basically already at the same level we were prior to Scene+ already in terms of penetration, what we call penetration, that's what you're referring to.

P
Pierre St-Laurent
Chief Operating Officer

Personalization is something that I think everybody can read in different articles, so we have a better visibility on what our customer are buying or not buying in our network and we'll offer them promotion and product that we believe that will meet their needs. So could vary a lot depend on is it a family, is it a single person? We have a large range of data that we are using now and we are learning from it. And we already started to do personalization at low scale. We are piloting a lot of things and merchandising team and loyalty team are learning every day. And we continue to see progress on the results we are having with personalization and it's where we need to go. The market will move from mass promotion to personalization and it's exactly how we should manage it going forward. And we see a lot of potential of switching gradually, consciously, but gradually from mass to person.

I
Irene Nattel
RBC Capital Markets

And then just on a different topic. In terms of labor, obviously, we all see what's going on -- what's going on as Canadians try and cope with very high cost of living. Do you have any significant contracts that are coming from renewal this year?

M
Michael Medline
President and Chief Executive Officer

Yes, we have many labor agreements every single year coming due. We just have so many and this grocery industry is highly unionized. So any given year, we have a lot. And remember last year, we unfortunately had the first strike we'd had in a long time at the Terrebonne facility, and we were able to come to a fair agreement with our teammates and get through it without really impacting customers at all. And so there's a bunch coming up. There'll be in the news, I'm sure, and usually we settle them. We are fair but as you can guess, we don't take an unreasonable deal.

Operator

The next question comes from Mark Petrie at CIBC.

M
Mark Petrie
CIBC

I wanted to just ask about gross margin, and just taking a look at the trends excluding fuel. You guys have been delivering gains for quite some time, Q1 moderated from what we saw last year. I assume it's just partly a reflection of the gains already being embedded in the business. But can you just discuss any other drivers? I know you called out efficiencies in supply chain, but any elaboration would be great.

M
Matt Reindel
Chief Financial Officer

So it's a very fair observation. During the past six years, we've been able to expand our gross margins significantly, but that was Horizon, and now we're at the point now where we have a very strong, sustainable, stable business. So it's not as easy to significantly increase the margin. There's a couple of things to call out. Number one is that you'll notice our gross margin is not going down. And what that tells you is that all of those initiatives that we've delivered over the past six years were sustainable and continue to deliver that same level of performance. So that's number one and that's the most important one. Number two is, yes, we still continue to expand our gross margin. So 19 basis points for the quarter, some of which was driven by supply chain and we have other initiatives coming in gross margin. But the days of having those massive increases in gross margin are probably behind us. What we are looking to do now, of course, is to have the right balance between top line sales and improving the underlying performance of the business, which is reflected in gross margin. So that's kind of what our expectation is moving forward. In addition, what we should see is a mixed benefit as our full service business continues to get better and gets stronger. So we should get a mixed benefit on gross margin too. I hope that gives you enough color.

M
Mark Petrie
CIBC

And maybe just further on the sort of topic of mix and specifically fuel. I don't know if there's anything you can help us with just with regards to the impact of the divestiture in Western Canada in terms of impact on sales EBITDA or even just margin rates?

M
Matt Reindel
Chief Financial Officer

Well, it's not going to have a significant impact. It wasn't a big piece of the business. We can give some details offline. But specifically with regards to gross margin, let's not forget that fuel’s a very low margin business. So it will have a small impact on gross margin, but nothing worth calling out.

M
Mark Petrie
CIBC

And then, Pierre, just I guess, on a related question, just with regards to SKU count. Is there

anything sort of notable there, is that relatively stable, are most of the changes there sort of fully

flowed through? And then just from a supplier perspective, any change in terms of product availability or what you are seeing with regards to SKU count or innovation from your supplier

partners?

P
Pierre St-Laurent
Chief Operating Officer

That's a good question, because it's key for us in our full service business, the assortment. And the thing we are seeing over the last couple of months and quarter, it's an improvement from our supplier to bring back the assortment that we are looking for, because it's key for our differentiation. And we are seeing improvement on service level in both and what we call the OTIFs in the industry. So supplier are filling our orders, are more on time, we are seeing improvement in service level, and the SKU count is almost back to where it was pre-pandemic. There is some category where we are still working on but it's a matter of time that we will be back. The thing I would like to also mention is, we continue to expand our assortment in own brands. And in the next year, we will expect to expand our assortment in own brand because it resonate a lot with customer right now. Own brand continue to overperform the market. We continue to deliver solid margin with our own brand, and it's another element that contributes our performance overall on both sales and margin. So we are almost back to pre-pendemic and we will expand our assortment and own brand going forward.

Operator

The next question comes from Tamy Chen at BMO Capital Markets.

T
Tamy Chen
BMO Capital Markets

Pierre, I wanted to go back to the same- store sales. You said that the biggest driver is the basket coming back to essentially the last year level. And I was wondering if you could maybe opine a bit on, what's driving that, because your competitors are saying that discount just continues to be strong and the the trade down behavior is still very much in play. But clearly what you're seeing is shoppers to your full service, they are bringing some more of the basket back to there. So like, what do you think might be driving that? Like, what's going on there? Because we seem to be getting a little bit of a mixed messaging on both sides.

P
Pierre St-Laurent
Chief Operating Officer

We will continue to see a difference between discount and for service, so that's true. However, to explain our performance and then our full service business, I think I would like to thank our merchandising team and operation team, they have been very good to showcase the value we can offer to customer in a period like we are dealing with right now. So in terms of promotion we adjust our promotion. The promo mix is well under control. We are very competitive on our promotion. We are able to manage it through different promotions tools. We are promoting big size, own brands, promotion, so value proportion. I think that it's a combination of many tactics that drive back the basket. And they do magic. It's a lot of small things that drive this improvement in my opinion. Plus, I think customer are adjusting their budget. And again, I just want to call out that again, our customer remain in our stores. We continue to have strong transaction counts in our full service banners across the country. They did trade down for obvious reasons but we have been able to showcase the value we can offer outside their normal behaviors and normal purchases. So that's where the improvement is coming from.

T
Tamy Chen
BMO Capital Markets

So I know you said earlier that promotional penetration is elevated naturally because the consumer is looking for deals. But how about promotional intensity, how would you characterize that? It sounded like from your answer to my question just now, maybe your intensity has gone up, or are you saying you're not necessarily on an absolute level, promotional intensity has gone up but rather you’re being a bit more finesse and strategic about your promotions in the full service channel?

P
Pierre St-Laurent
Chief Operating Officer

I don't think the intent -- intensity, I don't see major changes. The thing we know and the thing we are seeing in customer behavior is -- and it's not a surprise here, but people are looking more for deals. Our job is to offer them good deals and maybe there's some deals that are less good than other. And I think the team has been able to find the right deal for their needs. And yes, we are seeing more promo penetration but not more intensity. And the promo penetration is obvious for obvious reason, as I said, but they have been able to balance all of it and adjust their promotion plan to the customer needs, that's all what I can say. But there's pressure on promo for sure, but not on the intensity, if I may.

Operator

The next question comes from Michael Van Aelst at TD Cowen.

M
Michael Van Aelst
TD Cowen

I wanted to ask you about Scene+ as well, since you've covered a lot of things that I was going to ask. But now that you've got seen in Ontario for about a year now and you've got it across different formats. Can you provide some insight as to how your customers are shopping in multiple banners? And then as the customers look to or can at least consider go back -- going more back to into those conventional banners, what kind of tools or what kind of strategies you might be using to keep them within your own ecosystem?

M
Michael Medline
President and Chief Executive Officer

So now we have the -- so first of all, we introduced Scene+ and Discount Banner less than a year ago, so it's fairly new. Ontario, it's also new. It's not a year. We launched Ontario in November last year. So it's early days but we know that people are shopping multiple channel, e-com, full service, discounts, Longo’s, Farm Boy. And now we are seeing, because we are offering all those brands in Voilà that's the intent. We want to keep customer in our ecosystems of brands and now we have the tools with Scene+ to measure that and to behave accordingly. So it's early but definitely that's the intention to keep our customers and our ecosystems of brands.

D
Doug Nathanson
Chief Development Officer and General Counsel

Michael, do you remember we talked about how the -- when we introduced Scene as being the umbrella over kind of the omni-channel experience, so what we want is, as customers shop in each of those different channels that they're shopping in an Empire Channel and the hook that keeps them there is Scene. So having that loyalty program over all of our banners and channels. So I mean, it's early days but that's obviously what the intention is and we start to make progress in that regard.

M
Michael Van Aelst
TD Cowen

And at this point in time, is it too early to see if the umbrella is keeping them within your ecosystem as they start to change banners or segments of the market?

M
Michael Medline
President and Chief Executive Officer

Yes, I don't -- I mean, it's still early. I don't want to extrapolate. We're really -- as I said before we're really, really happy with the Scene program, but I don't want to extrapolate from as little history and data as we have and then have to come back to you and tell you it's better, worse, whatever. I think that, we obviously have a way better view of our customers than we've ever had before, but I'm not going to pretend we know everything they're doing at all times yet.

M
Michael Van Aelst
TD Cowen

You sold your whatever 15% or so of your gas stations. I'm wondering what the plans are for the rest of those stations and are there other assets that you might be looking to divest that you might consider non-core?

D
Doug Nathanson
Chief Development Officer and General Counsel

Yes, I mean, I think, our answer on this is consistent. Our fuel stations in the west were non-strategic and that they didn't have a big convenience store attached to them, they were literally just a fuel site. Our fuel stations in the east have come with a much more refined and substantial convenience store. So it's a much more kind of strategic piece of our business. So right now, we have no plans to divest of that piece of the business.

M
Matthew Reindel

As for other assets, no, I think, we're happy at the moment with our mixed assets.

Operator

The next question comes from Vishal Shreedhar at National Bank.

V
Vishal Shreedhar
National Bank

With respect to the customer changes that you indicated or suggested that would happen several quarters ago that are happening. I think, you suggested that when inflation stabilizes, you anticipate your conventional banners to gain some momentum. We're seeing that in the results. I'm wondering if you're seeing the same thing in your e-comm business and if not maybe what's causing that difference?

M
Michael Medline
President and Chief Executive Officer

I'll talk just generally and then Pierre will talk about -- the Voilà reports to him now. I'd say, I think we called it pretty well when we came out nine months ago and we talked about that, we were saying was as -- we had a strong belief as inflation debates we're going to do really much better. I think it was a little tiny bit slower than we would've liked to see for Canadians and for our business. And I'd say that nothing's a straight line, right? It's choppy, the consumers are skittish out there, but the line, the trend, the momentum is exactly what we call, just tiny bit slower, I think, than we would have liked. But I think that I don't care as right to say before, like, we are not economists, we are not in the government. The government knows everything. We don't know everything. But I think we called it pretty well right and we are becoming cautiously optimistic that the consumer is becoming -- is going back to their previous behaviors and that inflation is going to greatly fall in grocery. I can't call every other industry but we know grocery okay.

V
Vishal Shreedhar
National Bank

And just on the Voilà piece of that?

P
Pierre St-Laurent
Chief Operating Officer

So Voilà itself in the last quarter grew market share. So we are pleased with that. Customer metrics continue to be strong. Summer is traditionally soft and we are seeing customer back right now, because back-to-school, fall, et cetera. And we added SKUs and our CFC 1 with Voilà. We just launched CFC 3 in Calgary. So with fall and cold weather and better assortment and we will continue on this trend to grow market share with Voilà. It's the best infrastructure to go after the e-commerce business and we continue to believe in it strongly.

V
Vishal Shreedhar
National Bank

And regarding Voilà, after the next CFC launches, is that it for substantial infrastructure investments for Voilà? And if so, then what would be the next steps to add accelerant to that business so that the sales are where you want them to be?

M
Michael Medline
President and Chief Executive Officer

That's pretty well the last step at this time. At the same time, I believe at some point, we are going to -- Voilà is going to be booming and it will -- it may justify more investment or we will fill up CFC 1 and we will need more. Those are really good problems that occurs. But after Vancouver, that's it. And so that the capital is invested, I'd say 95%, 99%. You might do a few folks here, that's about it. What will it cover? 80 what percentage of the population will those cover now?

K
Katie Brine
VP Investor Relations

90% of the e-commerce.

M
Michael Medline
President and Chief Executive Officer

90%, so -- which is pretty good for sheds, 90% of the population. And everything you look at strategically shows that this is going to grow. It's growing slower perhaps over the last couple of years than we would expect, but I think we are in good shape.

V
Vishal Shreedhar
National Bank

And after that fourth CFC is installed, and is it a period of time after which the exclusivity fades? And if it is, can you just remind me on how that works?

M
Michael Medline
President and Chief Executive Officer

I have a confidential document, I am not allowed to share. But I think you know us well enough that we like exclusivity for a long, long time. So that's all I will say.

Operator

And the last question comes from Chris Li at Desjardins.

C
Chris Li
Desjardins

Maybe just maybe started with the follow-up questions on the the basket size getting stronger. Just wondering if there are certain categories that are helping that growth. And I know in the past, we have talked about fresh was one category where you saw more trade down in the beginning, but there is only so much frozen in canned food that people can eat. So as inflation moderate, is that sort of one category that stands out that you're seeing that basket being stronger?

P
Pierre St-Laurent
Chief Operating Officer

A good question, I don't have the number in front of me by category, but one thing I can say is where we said the biggest trade down was in fresh categories. So it's where people may -- had cost cut in, but now we are seeing adjustment and we are seeing fresh sales going up. Again, I think there's something also related to the efficiency or promotion and the relevancy or promotion that help bring back fresh sales. But yes, I think because fresh has been more impacted with trade downs, it's fair to assume that part of the progress we made have been done in fresh, because non-fresh has remained consistent even in high peak of inflation or people may trade down. But overall, just non-fresh category remains strong in sales and in tonnage versus non-fresh. So I think it's mostly coming from fresh category where we make progress.

C
Chris Li
Desjardins

Maybe really the question is, I'm not sure, if you look at your own internal data, are you seeing any notable slowdown in restaurant sales these days as consumers looking obviously to save money? And if that is the case, is that shift benefiting your sales? And is that -- do you think that's one of the reasons that you're seeing stronger same store sales?

P
Pierre St-Laurent
Chief Operating Officer

I think it's a fair assumption. People will adjust their budget and cutting probaby restaurant not for everybody. Again, I like working with averages, it's every customer have different priorities and I respect that. But yes, we are seeing good momentum in fresh category like daily HMR, people are coming back in our country and it's a very good options to manage their budget at a low cost when they don't want to do cook at home. And we have an amazing assortment of our store in HMR, because our full service presence across the country. So I think it's a fair assumption that this fall the restaurant business could have some challenges, but we're there to meet customer demands for sure with our assortment.

C
Chris Li
Desjardins

And maybe as a follow-up question on food inflation. As last week, Kroger in the U.S. noted that the pace of disinflation is occurring at a faster rate than they originally expected. When we look at Canada, at least the StatCan number, it seems like inflation is slowing but it's very moderate. Michael, based on your internal data, are you seeing something over the horizon that would suggest that maybe the pace of slowing inflation can accelerate in the coming months, are you seeing anything of that sorts to what progressing?

M
Michael Medline
President and Chief Executive Officer

I'll preface it by saying I'm not an economist, but everything we're seeing is a slowing inflation rate in Canada. We hit the lowest, we've hit the lowest inflation rate last quarter and in recent periods that we've seen in 17 periods, and we continue to see that trend. I'd say if you look back a year, I would've thought it would be lower than this. And I did say in my script that our inflation is quite a bit lower than what's being reported in CPI. And I can only -- I only know us but that's what we're seeing. So yes, I guess we've been bitten so many times lately that we get a little scared of saying anything, but I think we're heading in the right direction.

C
Chris Li
Desjardins

And then my last question is, I apologize if you mentioned this already. Just wondering if you can comment on your sensor sales. How is it trending sort of fiscal Q2 today, is it similar to what you achieved in Q1?

M
Michael Medline
President and Chief Executive Officer

No, we don't -- I think, we're not going to talk with like the quarter we're currently in. It's just I don't think it's the right thing to do.

C
Chris Li
Desjardins

Okay, that’s right. At least I tried. Thanks a lot guys, all the best.

M
Michael Medline
President and Chief Executive Officer

Good try, and the train is coming through, so you might not even be able to hear it soon.

Operator

Thank you. There are no further questions. I'll turn the pa call back over to Katie Brine for closing comments.

K
Katie Brine
VP Investor Relations

Great. Thank you, Joanna. We appreciate your continued interest in Empire. If there are any other unanswered questions, please contact me by phone or email. We look forward to having you join us for our second quarter fiscal 2024 conference call on December 14th. Talk soon.

Operator

Ladies and gentlemen, this concludes your conference call for today. We thank you for participating and we ask that you please disconnect your lines.