Pizza Pizza Royalty Corp
TSX:PZA
Earnings Call Analysis
Q4-2023 Analysis
Pizza Pizza Royalty Corp
The past year has been marked by significant achievements for our brands, demonstrated by an 8.2% surge in same-store sales and the opening of 45 new restaurants, cementing a stronger Canadian presence. The formidable growth in sales and network expansion propelled the total Royalty Pool system sales over the $600 million milestone, facilitating a triumvirate of dividend hikes in 2023. Into the fourth quarter, a healthy 4% same-store sales uplift reflects robust growth for both Pizza Pizza, at 3.5%, and Pizza 73, at an impressive 7.3%.
The growth trajectory is underpinned by a powerful blend of brand resilience, insightful marketing, continuous product innovation, and an unwavering commitment to customer experience. These elements remain instrumental in bolstering growth, supported by diversification across walk-in, pick-up, nontraditional channels, and third-party platform engagement. A promising queue of franchisee prospects, including current franchisees eager to expand, drives optimistic forecasts for sustained network augmentation, anticipating more openings signaled by the 12 new stores introduced in the last quarter.
Financial resilience is reflected in the Royalty Pool system sales, ascending by 7% to $163.9 million for the quarter, with Pizza Pizza and Pizza 73 witnessing respective sales hikes of 6.8% and 8.5%. Culminating the year's performance, Royalty Pool sales leaped by 10.6% to a remarkable $628.4 million. Royalty income echoed this success, marking a record year with a 10.4% increase to $14.2 million. Administrative and interest expenses are prudently managed, evidenced by a consistent partnership payout ratio, hovering at an efficient 96-97%, and a promising uptick in the working capital reserve.
The commitment to rewarding investors has materialized through a series of dividend increments, culminating in a recent hike to $0.0775 per share each month. Overall, the company disbursed $21.8 million in dividends for the year, reflecting a fortified confidence in its cash flow capabilities to meet ongoing obligations, with future adjustments to dividends being conscientiously evaluated in line with sales and royalty income streams.
Looking ahead to 2024, the company is poised for persistent momentum, driven by a commitment to innovation, marketing acumen, digital investments, and an unwavering pledge to serve high-quality pizza. This forward-looking mindset, bolstered by dedicated team members and restaurant owner-operators, cements the brand's continued success and positions it for future gains, further supported by a solid financial strategy and robust investor confidence.
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Ladies and gentlemen, thank you for standing by, and welcome to the Pizza Pizza Royalty Corp. Earnings Call for the Fourth Quarter of 2023. [Operator Instructions] As a reminder, this conference is being recorded on Wednesday, March 6, 2024. I will now turn the call over to Ms. Christine D'Sylva, CFO. Thank you. Please go ahead.
Good afternoon, everyone, and welcome to Pizza Pizza Royalty Corp.'s earnings call for the fourth quarter ended December 31, 2023. Joining me on the call today is Pizza Pizza LImited's Chief Executive Officer, Paul Goddard. Just a quick note, our discussion today will contain forward-looking statements that may involve risks relating to future events. Actual events may differ materially from the projections discussed. All forward-looking statements should be considered in conjunction with the cautionary language in our earnings press release and the risk factors included in our annual information form. Please refer to the earnings press release and the MD&A in the Investor Relations section of our website for a reconciliation and other disclosures related to the non-IFRS financial measures mentioned today. As a reminder, analysts are welcome to ask questions after the prepared remarks. Portfolio managers, media and shareholders can contact us after the call. I will now turn the call over to Paul Goddard to provide a business update.
Thank you, Christine, and welcome, everyone, to Pizza Pizza's Fourth Quarter Investor Conference Call. Today, I will discuss our fourth quarter initiatives and results, and will share a brief outlook at what's ahead in 2024. We Christine will then summarize our key financial highlights before the Q&A at the end. I'm proud to say that 2023 was an exceptional year for our brands as we achieved 8.2% same-store sales growth and strengthened our presence across Canada by opening 45 restaurants. Because of the achievements in sales and network growth, the total Royalty Pool system sales were at a record high, crossing the $600 million threshold and enabled our Board to declare 3 dividend increases in 2023. And in the fourth quarter, we reported a combined 4% same-store sales growth as Pizza Pizza restaurants reported 3.5% growth and Pizza 73 restaurants reported 7.3% growth. So growth at both brands was driven by increases in both guest traffic and the average customer chat. Getting into the details of the quarter, our positive momentum continued in the fourth quarter and was driven by several key factors. The strength and resiliency of our brands, supported by our marketing initiatives, our product innovation and diverse menu, our focus on customer experience and growth in walk-in and pickup, nontraditional and special channels as well as on third-party platforms. In terms of the strength of the brand, Pizza Pizza's innovative marketing activities and partnerships continued to be recognized as industry's best-in-class and are well received by Canadians driving strong top of mind visibility and engagement scores throughout the year, and this quarter was no different. The fourth quarter contains 2 of the busiest days for our restaurants, Halloween and New Year's Eve. And as we have done over the past 55 years, we helped celebrate and own key moments and occasions for our loyal customers. And on that note, this Halloween passed, we had some fun actually with it. We capitalized on our creamy garlic dipping sauce fandom. We really have a real sort of cult following for our creamy garlic sauce in particular. And we actually had our marketing team, they created a creamy doughnut dip costume, which we then leveraged to successfully get broad attention on social media channels to really highlight the creamy garlic sauce in conjunction with our usual strong Halloween occasion popularity, which worked really nicely. That was a lot of fun. And that was a really fruitful brand-building initiative as an example of how we continue to succeed in keeping our brands top of mind with customers in this competitive QSR landscape. And another way to keep our brands top of mind is through our many high-profile sponsorships and marketing activations through which we sell our delicious products. We are always looking for new and exciting opportunities with our partners. And during the quarter, we have 2 more exciting examples of this, would be number one, through our Pizza Pizza's sponsorship with the Toronto Maple Leafs. We are now the official helmet sponsor, and our Pizza Pizza logo can be clearly seen on the players' helmets for all home games. This provides literally millions of impressions to customers all across Canada every time they see a Leaf player in action or in a still photo. Number two, continuing on the hockey team through our Pizza 73 sponsorships with the Edmonton Oilers and Calgary Flames, we rolled out our score a pie promotion, and this promotion has been a massive success at our Pizza Pizza partner locations in the East, builds brand awareness in a fun, compelling way and helps drive organic transactions as it requires customers to download our app when they see a big QR code in the stadium arena. So we're really excited to launch at Q4 Pizza 73 and get all those Alberta hockey fans excited as well. It's a great way to get new customers on board, new data acquisition and app downloads. So it's a real win-win-win and also keep fans very excited as well in the venues which the teams like. In terms of food innovation, also appears to be a key asset in driving brand visibility and incremental sales. So aside from brand strength, the second cornerstone of our success in 2023 and always is our innovation. Innovation is not just about landing new products -- launching new products, sorry, it's being innovative about how you promote them and create buzz about those products or innovating the ways customers interact with you. And as we've seen, innovation can also take the form of reimagining existing products or even our packaging to make them more desirable. Earlier in the year, we added to our poutine category at Pizza Pizza and took those successes and rolled out poutine to the Pizza 73 brand as well, where we saw immediate success. We also introduced more snacking options to our customers through our strong bowling offerings, which nicely filled out our pizza menu and a Pizza 73 created a new opportunity in the lunch daypart.
We didn't stop innovating in the fourth quarter. We continued to accelerate our product development at the launch of stuffed crust pizzas. This launch showed our ongoing to food innovation success while also offering a check building opportunity. And we're confident that no other large pizza QSR offers so many exciting types of stuffed crust by the way, ranging from keto, cauliflower, gluten-free, gourmet thin, deep pan and now stuffed crust, in addition to our regular crust pizzas, which is delicious of course. And at Pizza 73, seeing the successes in the lunch and snack daypart in Q3, the brand continued to develop their offerings with snack size panzerotties to complement the other items in the under $10 menu. We have seen significant growth in both these dayparts as well as in our block-chain business. And while brand building campaigns and food innovations continue to find success driving visibility, relevance and sales, we continue to invest in critical technology infrastructure to ensure we're successfully pushing orders through our websites, apps and call center. During the year, we launched the new Pizza 73 website and app and further enhanced our suite of digital ordering to allow for customer push notifications for Pizza 73 and new in-app messaging as well. And all these things help piece by piece to just make our applications and our web more sticky. And we continued our investments in data analytics and technology to enhance our customer understanding and in turn our business results. Finally, turning to our continuous focus on customer experience. The QSR environment is competitive, and customers have a lot of choices out there in the marketplace. So we have to ensure that we are not just offering customers a buzzworthy product or value offering, but rather an exceptional experience. And to achieve this, we have launched our A-level operations initiative that is focused on the overall customer experience and in-store restaurant operations. And this is really a never-ending continuous improvement initiative to always aim higher and strive for even stronger experiences for our customers with each and every order visit to our stores. So the overall strength of our foundation, brand strength, marketing messages, enhanced menu innovations in technology and continuous improvement in operations will continue to be our growth -- key to our growth as we go forward. Turning to restaurant network growth. We continue to have a large pipeline of franchisee leads that are eager to join the team, and we have also have many of our current franchisees looking to further invest in their business and help drive our expansion too. So we always love seeing that. We ended the third quarter with a total of 774 locations, of which 672 were Pizza Pizza's and 102 were Pizza 73. The fourth quarter was also highlighted with 12 new store openings, 7 traditional and 5 nontraditional Pizza Pizza restaurants and 1 nontraditional Pizza Pizza restaurant was closed. Over the year, our restaurant openings continued our national expansion as we opened in British Columbia, Ontario, Atlantic Canada and Quebec. Construction times, permitting and supply chain seem to now be working at a more normal pace, which is excellent to see as well. Beyond Canada, we continue working with our Mexican partners on the next set of restaurant openings as well. We are happy with the progress of the first stores and are achieving -- the level they're achieving and are excited about the long-term potential of this high growth, high consuming -- high pizza consuming market, but we're certainly going to be judicious and purposeful in how and where we expand our new footprint there. So stay tuned there, and we'll have more store openings this year. Now on the outlook and some closing remarks. As we look to 2024, we feel we are well positioned to continue driving our business, executing on our plans of innovation, marketing initiatives, digital investments, and delivering high quality, great value and delicious hot and fresh pizza to our customers. Lastly, thank you to our team members and restaurant owner operators for your commitment and dedication to our customers and our brands and for being key members in our success. Thank you for listening, and I'll now ask Christine to provide a brief financial update.
Thanks, Paul. Before moving to the results for the quarter, I want to spend a few moments reviewing the structure for any new investors on the call. Pizza Pizza Royalty Corp. indirectly owns the Pizza Pizza and Pizza 73 brands and trademarks through its subsidiary Pizza Pizza Royalty Limited Partnership. This partnership has 2 partners, Pizza Pizza Royalty Corp., the public company and Pizza Pizza Limited, the private operating company. The Royalty Corp. is a top line restaurant royalty corp that earns a monthly royalty through a lease agreement with Pizza Pizza. In exchange for the use of the Pizza Pizza and Pizza 73 trademarks in restaurant operations, Pizza Pizza Limited pays the partnership in monthly royalty calculated as a percentage of top line sales. Growth in the quarter is derived from increases in same-store sales and by adding new restaurants to the Royalty Pool each year. The Royalty Pool was adjusted at the beginning of this year by adding new restaurants opened in the previous year, less any restaurants that have been closed. For fiscal 2023, the Royalty Pool was adjusted on January 1, 2023, to include 644 Pizza Pizza restaurants and 99 Pizza 73 restaurants. So on to the results for the quarter. As Paul mentioned, same-store sales growth, a key driver of yield to shareholders, increased 4% for the quarter. Pizza Pizza restaurants reported 3.5% and Pizza 73 restaurants reported 7.3%. And as Paul mentioned, both brands saw an increase in customer traffic as well as the average ticket. The combination of restaurants being added to the Royalty Pool and to same-store sales resulted in a decrease in overall Royalty Pool system sales and the corresponding royalty income. Royalty Pool system sales for the quarter increased 7% to $163.9 million from $153.2 million in the same quarter last year. By brand, sales from the 644 Pizza Pizza restaurants increased 6.8% to $141.1 million for the quarter and sales from the 99 Pizza 73 restaurants increased 8.5% to $22.9 million for the quarter. For the year, Royalty Pool sales increased 10.6% to $628.4 million from $568.3 million in 2022. The partnership's royalty income earned as a percentage of Royalty Pool sales increased 7.1% to $10.5 million for the quarter and increased 10.4% to $14.2 million for the year. This is a record level of Royalty Pool income at the Royalty Corp. The partnership also earned interest income on its cash and its short-term investments. For the year, the partnership earned $378,000 of interest income. Now turning to partnership expenses. Administrative expenses include listing costs as well as director and legal and auditor fees. For the quarter, admin expenses were $229,000 and $643,000 for the year. In addition to administrative expenses, the partnership paid interest expense on its $47 million credit facility. Interest paid in the quarter was $323,000 and for the year was $1.3 million. The partnership is currently making interest-only payments on the non-revolving credit facility. The interest rate is locked through April 2025, using a swap agreement that has fixed the rate at a banker's acceptance of 1.81% plus credit spread for a combined rate of 2.685%. As the credit facility matures in April 2025, the corp will be looking at renewals later this year. So after paying partnership -- after partnership receives royalty income and interest income and pays administrative and interest expense, the resulting net cash is available for distribution to its 2 partners based on their ownership percentage. The Royalty Corp. shares in 76.1% of partnership distribution, pays taxes on its share of those earnings and any residual cash is available for distribution as dividends to the company's shareholders. During the quarter, the Board of Directors increased the monthly dividend for the third time in 2023. The most recent dividend increase in November of 2023 brings a monthly dividend to $0.0775 per share. The company declared shareholder dividends of $5.7 million in the current quarter or $0.23 per share as compared to $5.1 million or $0.2075 per share in 2022. And the payout ratio for Q4 was 96%. For the year, the company declared shareholder dividends of $21.8 million or $0.8875 per share compared to $19.6 million or $0.7975 per share. The resulting payout ratio for the year was 97%. The company targets a payout ratio at or near 100% on an annualized basis. The company's working capital reserve increased $700,000 during the year, and was $8.2 million on December 31. So with the 3 dividend increases in 2023, the company believes that there is sufficient cash flow to service the company's obligations as they will all do. The company will continue to closely monitor sales and royalty income to determine when additional dividend adjustments may be warranted. That concludes our financial overview. I'd like to turn the call back to the operator to poll for questions.
[Operator Instructions] And your first question comes from the line of Derek Lessard from TD Securities.
This is Cheryl standing for Derek. Congratulations on finishing the year on strong note. So I would like to first start by asking about the solid print on same-store sales growth. Just wondering if you could help us break it down in terms of pricing and volume?
Yes. I think just generally speaking, I mean, we were up in check and traffic. So I think at both brands, we don't typically break it down too granularly, just because of competitive reasons. But we think we've generally found the balance quite well. We have taken some price selectively. Last year, we tried to monitor things like food costs for our franchisees carefully. But we also want to make sure that we have compelling value offerings that really resonate. And we think -- we really have an eye of traffic and our priority is to drive volume. I mean, more than anything. We don't want to be relying on price increases to get our revenues up. We really want to get those. And things like a fixed price offering that have really gained -- drawn a lot of media attention. I think we're -- that's been up there now a while. We've got a new TV ad that came out recently as well that just bolsters that fixed price value message. So that's a fixed price for a whole year, but that's only on 1 special. It happens to be a very popular special as one example. So we've been careful and judicious but I think plan the balance of getting -- the right balance of price and volume so we can keep both traffic and check positive.
Okay. That's very helpful. And just looking on Pizza 73, the number is particularly strong there. Could you highlight any of the drivers there? Is there anything besides pricing volume that you think contributed to the strong performance there? And do you think you gained back the lost shares in Alberta in 2022?
Well, I think definitely our website and app revamp helps as well. I think we've been really happy with that. And I think recently, the increased activity with the score a pie and things like that, it's early days, but it's very encouraging. But also seen things like catering volumes come back, and that's really at both brands, and those are large catering orders that we have -- we've always been very strong with that, but it's been nice because the resurgence of schools and businesses ordering in again as well, both brands. So that's been another way to drive volume. And I think third-party growth, we pursue organic growth, but that's also been helpful, frankly, adding on some additional third-party channels that has really helped that aspect. And we have really also been putting quite a big effort into really kind of breathing some new life into that brand out there. We've got some more marketing resources on the ground based in Alberta. We know Alberta very well. They're still ultimately reporting up to our marketing team here in Toronto. But they really are, I think, really starting to get lots of multiple big hits, if you like, in terms of presenting the brand in a fresher new light and also store renovations. We still have many to renovate out there, but we've also renovated a lot of stores. So people are starting to see a fresher and more sassy, more fresh image from Pizza 73 as well. And so we are trying to sort of borrow from what worked well at Pizza Pizza and make sure that we also capitalize out there using some similar initiatives and also some ones unique to Pizza 73 out there.
To add on to what Paul said, we've also introduced a lot of new snackable, craveable items to attractive different dayparts like a snack daypart versus just being heavy into the dinner. So we're trying to move people throughout the course of the day. So that's actually a new pizza business for us. We introduced snacker boxes, so chicken with franchise or poutine. We also -- with the new website that Paul was talking about, we have a whole new piece of it to create your own menus. So customers are now able to go in and order a single pizza where the Pizza 73 brand used to be heavily focused on two pizzas or a pizza and wing like larger orders, we're trying to target every customer similar to what we do at Pizza Pizza where there is an option at any price point for any customer that wants to come in and we're trying to take a lot of success as we had as Paul said, at Pizza Pizza and mirror them over at Pizza 73.
I see. That's very helpful color. And in terms of consumer behavior, just wondering if there's any color you would add on what you saw in the quarter in terms of consumer behavior, whether that's trade down or the pattern traffic, anything like that?
So we have a lot of different channels through which customers can order. And what we've seen over the course of the last few years is that our pickup and walk-in business has definitely seen a lot of growth. So we're seeing that customer behavior shift to walking in and picking up whether that's a sign of the economics that they're living in where they want to save on delivery. But we have seen that as a slight change in customer behavior. But because we have locations all across GTA in any suburb were available for people to come in and pick up. So we're positioned well for that change in customer behavior.
Yes. And I think just to add to that, Cheryl, I mean I think Christine is bang on to that. I think we -- if you look at our menu, I mean, it is pretty diverse. So we can cater quite a lot of different people. There are some people that are much more health-oriented, for instance, and they honestly are not as conservative a check size, for instance, and some of our loyalty customers even seem to be less sensitive as well, they'll bundle more and add more. So we like that, and we think we can actually kind of double down on that even more. But there are many of our core group that are really, really value oriented, and they might be more inclined to just to walk in or pick up, save on delivery fee. They may have a bit of third-party fatigue from ordering from other restaurants as well and just really want to be saving on that. So I think we've got a lot of arrows in our quiver depending on who you are, how you want to come to us sort of any time of day, any channel. And we can pivot pretty quickly as we've done before, depending on economic swings that to emphasize value more in our overall menu or less depending on what we feel. And we certainly use -- we're reading the macroeconomic data as well. I mean I think there's a lot of people that are still definitely hurting in Canada, right? We're talking about people getting mortgage renewals. There's a lot of people that are challenged on disposable income. So we anticipate potentially even more value, I would say. But we'll see. You can also like to extract more price when we can from those demographics that aren't as sensitive. So we think with the ability to leverage our data analytics and things more and more as well, we can make more informed decisions on each of those things.
Okay. That's very helpful. And I'm curious for your holiday performance. Could you talk about your performance over that period, specifically around the New Year? I think that's typically a very busy season for you guys. And how did traffic and check performed compared to prior years in pre-pandemic?
Yes. We really don't go within the quarter, just for obvious reasons, but I know that generally, it's been very strong at the crave combo. We were happy with, I think -- New Year's is a big day for us. Christmas Eve is a big day for us in other days. So I mean I don't know if Christine can add to that or not, but it's generally pretty strong.
Yes, yes, it was very strong. We didn't see any decrease in customer traffic or transactions during that time. So again two of the busiest days were in this quarter, Halloween and New Year, and those continued to be very strong days for us.
Okay. That's great to hear. And curious how you feel about the competitive environment right now? I think some of your competitors are like putting out promo campaigns where they offer free pizzas for members? And how do you think the promotional environment compares to pre-pandemic at this point?
I'm sorry, compared to? The last thing you said, Cheryl, how it compares to what?
Pre-pandemic level, the promotional environment?
Pre-pandemic. Okay. Yes, that's certainly a lifetime ago now, it seems. But I would say, definitely, you are seeing some -- you're correct, I think, some pretty aggressive behavior with some competitors, which whether it's some sort of stream discounting and things like that, which is a sign of the times, I think so. I think, as I alluded to -- I think there -- people are looking for value. And I think that we're sort of aware of that there may be more of that activity. But we do function pretty well in that environment as well. So I think that's -- we know how to deal with that. And we feel pretty confident with our specialist mixes, for instance, at both brands. The create your own, as Christine said, is a good opportunity to get more customized products as well. And if you can hit people into your loyalty, which we've done really well at Pizza Pizza. I mean they keep coming back and back and they'll add on more to their basket as well. So we think there's -- others also have loyalty programs, but we like ours. We've got a really big installed base, and we keep tweaking it and enhancing it behind the scenes and we're able to mine the data more and more as well and learn every time. And things like in-app push notifications and customized messaging, more frequent pushing of e-mail, et cetera, seems to engage those people more and more. So the best in the game are also quite good at this, but we always think how do we innovate those folks and how can we do something as more exciting, more compelling. And we like where the brand image is right now with everyone deserves pizza. I think that -- everyone is seeing Pizza Pizza a new light in recent years, and we are, I think, continuing to have most people. And at Pizza 73, we're also trying to take some of those lessons as we try to allude to and make sure we refresh that brand as well and again, keep it sort of flat and fresh and current.
Okay. That's great. And I think some provinces, including Ontario, have increased their minimum wage late last year and there seems to be more to come this year. Given this and considering where the commodity costs are, how do you feel about your pricing going into 2024?
Well, I think we definitely try and stay very current in terms of economic fundamentals. I mean things like minimum wage, is definitely always a concern as it gets pushed up and up. And so we always want to be really tight on our labor and a lot of that is when we talk about sort of like the A-level operations, is trying to optimize our labor mature stores are really managing their resources really well so that you can hopefully at least keep that in check. And to the extent that we keep pushing our digital ordering even for pickup orders, not just delivery orders, we can also minimize the amount of time taken by human labor in store as well. So if the store can automate more of its task or you can offload that at least we can operate our restaurants with a smaller crew than some other folks might, they don't have the advantage of as much technologies we have. And we're still looking at was, by the way, with our technology partner that we use Captain AI for GPS order tracking that gives customers convenience how to see the orders on the map, but that also helps our franchisees manage and soon sort of auto dispatch using that technology even more.
And so we're looking at ways to eliminate manual processes in the stores, leveraging technology, get hopefully more orders out the door per hour, more deliveries per driver per hour and so on, so that the economic model is better, essentially more orders, more chips for our drivers even in the face of increasing wage. So that is a key concern. But I think coming back to pricing, we think we found the right balance there right now. We can tweak it if necessary, but we feel pretty good overall with our whole basket that we're getting checked and traffic, both increasing. So I think so far, we're seem to be doing that pretty well.
Okay. That's good to hear. And in terms of product innovation, are there any new menu products that you're anticipating for the year or early 2024?
We certainly have a continuous onus on ourselves and our R&D team, our culinary team to keep coming up with things and they always have some exciting new ones. Not everything passes the test and the scrutiny, but there's certainly a lot of creativity always. And we -- you'll definitely see some more innovation from us on the food side, just like you do on the tech side as well. So we have had quite a state of successes since last year. with stromboli, stuffed crust, poutine. We've got Carne Fritz poutine now in Eastern Canada as well. There's lots of opportunities, but I don't want to give our competitors too much of a heads up on what we have cooking.
Okay. That's helpful. And I think last quarter, you noted some higher construction costs and higher cost of financing for new franchisees. Just curious what your expectations are on network expansion in 2024 and how you feel about your pipeline now?
Okay. I think we -- overall, we feel good about our pipeline. We think that it's hard to get it always start evenly throughout the year, let's say. We always -- spring and summer always seem to be really strong. But we do feel good. We've got a good pipeline of interest as well. And maybe Christine can comment a little bit on the construction cost side of things or.
Yes, we seem like -- we did see costs increasing. During COVID, there was a lot of delays. There was a lot of higher cost of getting things in. We have seen that stabilizing now over the course of the year, less delays. But restaurant builds are still expensive, but we do have a really strong pipeline of franchisees. And because we manage those construction costs in-house, we're able to help the franchisees ensure that they're getting the best value for their building. And then in terms of where we're growing, we typically expect to grow our traditional network by 3% to 4% every year.
Okay. That's very helpful. And maybe last one for me. I think in Q2, you noted that you implemented virtual order tracking. Just curious if there's any insight as to how that's been driving performance? Anything you can highlight there or any other major initiatives that you think -- that you're expecting to drive performance going forward?
Yes. That one, I think that in terms of repeat orders, I mean, a lot of those customers are in our loyalty program, not all of them, but we certainly -- that's really another opportunity for act to contact the customer via text, e-mail or with in-app itself with the visual order tracking. So we just find people naturally engage more, if you kind of ask them or send them a link. And so that does bear some fruit. And I think in terms of ongoing innovation, we are working with our in-house tech team and that same partner, as I was alluding to a few minutes ago in terms of just more automation at the store level that we think can help the store operations. So that can result in things like faster delivery times. And we have been working on that. We always keep that sort of as a metric as well that we hold ourselves to is how do we get our food faster to customers so that they are therefore happier, it's hotter, it's fresher. And it's also a nice experience normal when your order is it's really no one else or at least no other national piece pizza channel in Canada is doing that. So it just creates stickiness and it creates a little more loyalty. And we'll continue to sort of enhance features on our apps and web and even our customer contact center, we're always thinking, how can we get the orders done faster? How can we be more clear and more helpful to customers, just making a more pleasant experience so that no matter how you're coming to us by phone or using our technology or physical visit, how are we making that just a more pleasurable experience, right? We've always said our mission is to make every single visit with us or order with us a really pleasant one, so you keep coming back. And so it's a really combination of a lot of things. I think we always have that onus on our ops team, our marketing team, our key team, et cetera, just to make sure we are innovating how we make it better than it was last year. And so there's a lot of different aspects, I would say. There's no major new one, I would say, one I would talk about right now. But as we go through the year, I'm sure we'll have more examples to show of how we said we're going to do that and how we did deliver.
[Operator Instructions] There are no further questions at this time. Ms. D'Sylva, please proceed.
Thank you, everyone, for joining us on the call this afternoon. If you have any further questions after the call, please contact us. Our information is on the earnings release. Thank you, and have a great evening.
Thank you. Ladies and gentlemen, that does conclude our conference for today. Thank you all for participating. You may all disconnect.