Apple Inc
XMUN:APC
Decide at what price you'd be comfortable buying and we'll help you stay ready.
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P/S
Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.
Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.
Valuation Scenarios
If P/S returns to its 3-Year Average (7.9), the stock would be worth €199.27 (14% downside from current price).
| Scenario | P/S Value | Implied Price | Upside/Downside |
|---|---|---|---|
| Current Multiple | 9.1 | €230.4 |
0%
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| 3-Year Average | 7.9 | €199.27 |
-14%
|
| 5-Year Average | 7.3 | €185.1 |
-20%
|
| Industry Average | 4.2 | €104.96 |
-54%
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| Country Average | 2.4 | €61.34 |
-73%
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Forward P/S
Today’s price vs future revenue
| Today's Market Cap | Revenue | Forward P/S | ||
|---|---|---|---|---|
|
€3.8T
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/ |
Dec 2025
$435.6B
|
= |
|
|
€3.8T
|
/ |
Sep 2026
$475.1B
|
= |
|
|
€3.8T
|
/ |
Sep 2027
$508.3B
|
= |
|
|
€3.8T
|
/ |
Sep 2028
$540.1B
|
= |
|
|
€3.8T
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/ |
Sep 2029
$601.5B
|
= |
|
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€3.8T
|
/ |
Sep 2030
$640.8B
|
= |
|
|
€3.8T
|
/ |
Sep 2031
$741.5B
|
= |
|
Forward P/S shows whether today’s P/S still looks high or low once future revenue are taken into account.
Peer Comparison
| Market Cap | P/S | P/E | ||||
|---|---|---|---|---|---|---|
| US |
|
Apple Inc
XMUN:APC
|
4T EUR | 9.1 | 33.8 | |
| KR |
|
Samsung Electronics Co Ltd
KRX:005930
|
1 455.3T KRW | 4.4 | 32.9 | |
| US |
|
Dell Technologies Inc
NYSE:DELL
|
143.2B USD | 1.3 | 24.1 | |
| US |
S
|
SanDisk Corp
NASDAQ:SNDK
|
146.5B USD | 0 | 0 | |
| US |
|
Western Digital Corp
NASDAQ:WDC
|
137.4B USD | 12.8 | 36.8 | |
| IE |
|
Seagate Technology Holdings PLC
NASDAQ:STX
|
127.7B USD | 12.7 | 64.8 | |
| CN |
|
Xiaomi Corp
HKEX:1810
|
812.2B HKD | 1.6 | 17.2 | |
| SG |
S
|
Seagate Technology Holdings PLC
XBER:847
|
72.8B EUR | 8.5 | 43.5 | |
| TW |
|
Quanta Computer Inc
TWSE:2382
|
1.2T TWD | 0.6 | 16.4 | |
| US |
|
Hewlett Packard Enterprise Co
NYSE:HPE
|
37.4B USD | 1 | -159.9 | |
| TW |
|
Asia Vital Components Co Ltd
TWSE:3017
|
1T TWD | 7.5 | 54.6 |
Market Distribution
| Min | 0 |
| 30th Percentile | 1.2 |
| Median | 2.4 |
| 70th Percentile | 4.1 |
| Max | 4 613 274.2 |
Other Multiples
Apple Inc
Glance View
Apple Inc., borne out of the innovative spirit of Steve Jobs, Steve Wozniak, and Ronald Wayne in a modest garage, has steadily crafted its journey from a fledging startup to a titan of technology. This evolution is marked by a unique blend of creativity, innovation, and marketing genius. Apple reimagined personal computing with its introduction of the Macintosh in 1984, changing the way individuals and businesses interacted with technology. Over the years, the hallmark of its success has been the seamless integration of its hardware, software, and services—an ecosystem that captivates customers and locks them into its universe. With each product launch, from the iPod to the iPhone, Apple adeptly combined sleek design and intuitive functionality, setting new industry benchmarks and redefining the consumer electronics landscape. The company's prowess extends beyond product innovation to commanding a global supply chain and retail strategy that reinforces its market dominance. By establishing its retail stores as experiential havens, Apple offers more than just products; it provides an immersive brand experience. Financially, Apple thrives through a trifecta of product sales, services, and rigorous supply chain efficiency. The iPhone remains a substantial revenue driver, complemented by the growth of connected devices like the Apple Watch and AirPods. Meanwhile, its burgeoning services segment—encompassing the App Store, iCloud, Apple Music, and more—continues to expand margins and enhance customer loyalty. This services layer not only augments Apple's top-line but also deepens its engagement with consumers, reflecting a well-engineered strategy to sustain its competitive advantage and foster long-term growth.