Nike Inc
DUS:NKE

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Nike Inc
DUS:NKE
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Price: 55.52 EUR 2.66% Market Closed
Market Cap: 82.6B EUR

Operating Margin

6.5%
Current
Declining
by 4%
vs 3-y average of 10.6%

Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.

Operating Margin
6.5%
=
Operating Income
$3B
/
Revenue
$46.5B

Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.

Operating Margin
6.5%
=
Operating Income
€3B
/
Revenue
$46.5B

Peer Comparison

Country Company Market Cap Operating
Margin
US
Nike Inc
NYSE:NKE
95.7B USD
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US
Under Armour Inc
NYSE:UAA
2.6B USD
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JP
Asics Corp
TSE:7936
2.9T JPY
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CH
On Holding AG
NYSE:ONON
15B USD
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US
Deckers Outdoor Corp
NYSE:DECK
14.8B USD
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US
Skechers USA Inc
NYSE:SKX
9.5B USD
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CN
Huali Industrial Group Co Ltd
SZSE:300979
59.4B CNY
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UK
Birkenstock Holding PLC
NYSE:BIRK
7B USD
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US
Crocs Inc
NASDAQ:CROX
4.4B USD
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DE
Puma SE
XETRA:PUM
3.2B EUR
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HK
Yue Yuen Industrial (Holdings) Ltd
HKEX:551
27.6B HKD
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No Stocks Found

Market Distribution

In line with most companies in the United States of America
Percentile
51st
Based on 14 112 companies
51st percentile
6.5%
Low
-4 087 900% — -5.1%
Typical Range
-5.1% — 14.8%
High
14.8% — 1 032 600%
Distribution Statistics
the United States of America
Min -4 087 900%
30th Percentile -5.1%
Median 6%
70th Percentile 14.8%
Max 1 032 600%

Nike Inc
Glance View

In the mid-1960s, two visionary individuals – Phil Knight, a dynamic track athlete, and Bill Bowerman, a dedicated track coach – set in motion a venture that would transform into a global icon known as Nike, Inc. Initially operating under the name Blue Ribbon Sports, the company began by distributing Japanese-made footwear within the United States. The turning point came in 1971, when Nike unveiled its own line of shoes adorned with the now-famous Swoosh logo, symbolizing speed and movement. By leveraging innovative designs and endorsing charismatic athletes, such as Michael Jordan, Nike rapidly gained a foothold in the competitive athletic footwear and apparel market. The core of Nike's strategy has always been a relentless focus on branding, innovation, and strategic marketing, firmly positioning itself as a leader in this dynamic industry. Today, Nike stands as a titan of the global sportswear industry, boasting an expansive portfolio that stretches beyond footwear to include apparel, equipment, and accessories across a myriad of sports. The company's business model revolves around a vertically integrated supply chain that ensures efficiency from design to sales, with a significant portion of manufacturing outsourced to international factories. Nike drives revenue through a mix of direct-to-consumer sales via their online platforms and brick-and-mortar stores, alongside traditional retail partnerships. Sponsorships and endorsements with top athletes keep Nike's brand at the forefront of consumer consciousness, sustaining the aspirational ethos that fuels their success. This strategic combination of innovation, market penetration, and endorsements solidifies Nike's dominant position and ensures its continued financial growth and cultural relevance.

NKE Intrinsic Value
47.89 EUR
Overvaluation 14%
Intrinsic Value
Price
What is Operating Margin?
Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.
How is Operating Margin calculated?

Operating Margin is calculated by dividing the Operating Income by the Revenue.

Operating Margin
6.5%
=
Operating Income
$3B
/
Revenue
$46.5B
What is Nike Inc's current Operating Margin?

The current Operating Margin for Nike Inc is 6.5%, which is below its 3-year median of 10.6%.

How has Operating Margin changed over time?

Over the last 3 years, Nike Inc’s Operating Margin has decreased from 13% to 6.5%. During this period, it reached a low of 6.5% on Nov 30, 2025 and a high of 13% on May 31, 2024.

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