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Baidu Inc
NASDAQ:BIDU

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Baidu Inc
NASDAQ:BIDU
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Price: 144.04 USD -2.45%
Market Cap: $50.5B

Net Margin

6.4%
Current
Declining
by 8.2%
vs 3-y average of 14.6%

Net Margin shows how much profit a company keeps from each dollar of sales after all expenses, including taxes and interest. It reflects the company`s overall profitability.

Net Margin
6.4%
=
Net Income
¥8.4B
/
Revenue
¥130.5B

Net Margin shows how much profit a company keeps from each dollar of sales after all expenses, including taxes and interest. It reflects the company`s overall profitability.

Net Margin
6.4%
=
Net Income
$8.4B
/
Revenue
¥130.5B

Peer Comparison

Country Company Market Cap Net
Margin
CN
Baidu Inc
NASDAQ:BIDU
50.6B USD
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CN
Tencent Holdings Ltd
HKEX:700
5T HKD
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US
Alphabet Inc
NASDAQ:GOOGL
3.8T USD
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US
Meta Platforms Inc
NASDAQ:META
1.7T USD
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US
Reelcause Inc
OTC:RCIT
145.3B USD
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CN
Kuaishou Technology
HKEX:1024
306.4B HKD
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JP
LY Corp
XMUN:YOJ
31.9B EUR
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KR
Naver Corp
KRX:035420
38.6T KRW
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NL
Nebius Group NV
NASDAQ:NBIS
22.4B USD
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JP
Z Holdings Corp
TSE:4689
2.9T JPY
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KR
Kakao Corp
KRX:035720
25.8T KRW
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Market Distribution

In line with most companies in China
Percentile
62st
Based on 8 721 companies
62st percentile
6.4%
Low
-416 945.9% — -1.5%
Typical Range
-1.5% — 8.9%
High
8.9% — 17 382.1%
Distribution Statistics
China
Min -416 945.9%
30th Percentile -1.5%
Median 3.5%
70th Percentile 8.9%
Max 17 382.1%

Baidu Inc
Glance View

In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.

BIDU Intrinsic Value
HIDDEN
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What is Net Margin?
Net Margin shows how much profit a company keeps from each dollar of sales after all expenses, including taxes and interest. It reflects the company`s overall profitability.
How is Net Margin calculated?

Net Margin is calculated by dividing the Net Income by the Revenue.

Net Margin
6.4%
=
Net Income
¥8.4B
/
Revenue
¥130.5B
What is Baidu Inc's current Net Margin?

The current Net Margin for Baidu Inc is 6.4%, which is below its 3-year median of 14.6%.

How has Net Margin changed over time?

Over the last 3 years, Baidu Inc’s Net Margin has increased from 3.2% to 6.4%. During this period, it reached a low of 3.2% on Sep 30, 2022 and a high of 20.5% on Jun 30, 2025.

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