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Baidu Inc
OTC:BAIDF

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Baidu Inc
OTC:BAIDF
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Price: 14.75 USD Market Closed
Market Cap: $41.4B

EV/EBIT

24.3
Current
176%
More Expensive
vs 3-y average of 8.8

Enterprise Value to EBIT (EV/EBIT) ratio compares a company`s total enterprise value to its earnings before interest and taxes. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBIT
24.3
=
Enterprise Value
$32.3B
/
EBIT
¥10.4B

Enterprise Value to EBIT (EV/EBIT) ratio compares a company`s total enterprise value to its earnings before interest and taxes. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBIT
24.3
=
Enterprise Value
$32.3B
/
EBIT
¥10.4B

Valuation Scenarios

Baidu Inc is trading above its 3-year average

If EV/EBIT returns to its 3-Year Average (8.8), the stock would be worth $5.34 (64% downside from current price).

Statistics
Positive Scenarios
2/4
Maximum Downside
-64%
Maximum Upside
+71%
Average Downside
5%
Scenario EV/EBIT Value Implied Price Upside/Downside
Current Multiple 24.3 $14.75
0%
3-Year Average 8.8 $5.34
-64%
5-Year Average 13.2 $8.03
-46%
Industry Average 41.4 $25.16
+71%
Country Average 28.9 $17.57
+19%

Forward EV/EBIT
Today’s price vs future ebit

Today's Enterprise Value EBIT Forward EV/EBIT
$32.3B
/
Jan 2026
¥10.4B
=
24.3
Current
$32.3B
/
Dec 2026
¥17.8B
=
1.8
Forward
$32.3B
/
Dec 2027
¥20.9B
=
1.5
Forward
$32.3B
/
Dec 2028
¥22.6B
=
1.4
Forward

Forward EV/EBIT shows whether today’s EV/EBIT still looks high or low once future ebit are taken into account.

Peer Comparison

All Multiples
EV/EBIT
P/E
All Countries
Close
Market Cap EV/EBIT P/E
CN
Baidu Inc
OTC:BAIDF
43.3B USD 24.3 53.3
US
Alphabet Inc
NASDAQ:GOOGL
4T USD 29.1 30.4
US
Meta Platforms Inc
NASDAQ:META
1.7T USD 20 27.9
CN
Tencent Holdings Ltd
HKEX:700
4.7T HKD 16.4 17.4
NL
Nebius Group NV
NASDAQ:NBIS
39.6B USD -5 063.4 29 679.1
JP
LY Corp
XMUN:YOJ
32.5B EUR 33.3 28.3
CN
Kuaishou Technology
HKEX:1024
200.3B HKD 7.1 9.1
KR
Naver Corp
KRX:035420
32.3T KRW 11.6 16.7
JP
Z Holdings Corp
TSE:4689
2.9T JPY 22.7 14
AU
REA Group Ltd
ASX:REA
23.3B AUD 27.1 40.6
NO
Adevinta ASA
OSE:ADE
139.1B NOK 44.3 -74.8
EV/EBIT Multiple
EBIT Growth EV/EBIT to Growth
CN
Baidu Inc
OTC:BAIDF
Average EV/EBIT: 23.6
24.3
30%
0.8
US
Alphabet Inc
NASDAQ:GOOGL
29.1
18%
1.6
US
Meta Platforms Inc
NASDAQ:META
20
14%
1.4
CN
Tencent Holdings Ltd
HKEX:700
16.4
18%
0.9
NL
Nebius Group NV
NASDAQ:NBIS
Negative Multiple: -5 063.4 N/A N/A
JP
L
LY Corp
XMUN:YOJ
33.3
N/A N/A
CN
Kuaishou Technology
HKEX:1024
7.1
25%
0.3
KR
Naver Corp
KRX:035420
11.6
8%
1.5
JP
Z Holdings Corp
TSE:4689
22.7
N/A N/A
AU
REA Group Ltd
ASX:REA
27.1
15%
1.8
NO
Adevinta ASA
OSE:ADE
44.3
41%
1.1
P/E Multiple
Earnings Growth PEG
CN
Baidu Inc
OTC:BAIDF
Average P/E: 2 991.7
53.3
66%
0.8
US
Alphabet Inc
NASDAQ:GOOGL
30.4
13%
2.3
US
Meta Platforms Inc
NASDAQ:META
27.9
19%
1.5
CN
Tencent Holdings Ltd
HKEX:700
17.4
16%
1.1
NL
Nebius Group NV
NASDAQ:NBIS
29 679.1
59%
503
JP
L
LY Corp
XMUN:YOJ
28.3
13%
2.2
CN
Kuaishou Technology
HKEX:1024
9.1
7%
1.3
KR
Naver Corp
KRX:035420
16.7
11%
1.5
JP
Z Holdings Corp
TSE:4689
14
13%
1.1
AU
REA Group Ltd
ASX:REA
40.6
8%
5.1
NO
Adevinta ASA
OSE:ADE
Negative Multiple: -74.8 N/A N/A

Market Distribution

In line with most companies in China
Percentile
41th
Based on 5 337 companies
41th percentile
22.1
Low
0 — 16.6
Typical Range
16.6 — 52.9
High
52.9 —
Distribution Statistics
China
Min 0
30th Percentile 16.6
Median 28.9
70th Percentile 52.9
Max 49 021

Baidu Inc
Glance View

Market Cap
41.4B USD
Industry
Media

In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.

BAIDF Intrinsic Value
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