Baidu Inc banner

P/S

2.3
Current
12%
More Expensive
vs 3-y average of 2

Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.

P/S
2.3
=
Market Cap
$39B
/
Revenue
¥129.1B

Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.

P/S
2.3
=
Market Cap
$39B
/
Revenue
¥129.1B

Valuation Scenarios

Baidu Inc is trading above its 3-year average

If P/S returns to its 3-Year Average (2), the stock would be worth $12.68 (11% downside from current price).

Statistics
Positive Scenarios
3/4
Maximum Downside
-11%
Maximum Upside
+69%
Average Upside
20%
Scenario P/S Value Implied Price Upside/Downside
Current Multiple 2.3 $14.2
0%
3-Year Average 2 $12.68
-11%
5-Year Average 2.3 $14.49
+2%
Industry Average 3.8 $23.94
+69%
Country Average 2.8 $17.27
+22%

Forward P/S
Today’s price vs future revenue

Today's Market Cap Revenue Forward P/S
$39B
/
Jan 2026
¥129.1B
=
2.3
Current
$39B
/
Dec 2026
¥135.7B
=
0.3
Forward
$39B
/
Dec 2027
¥145.8B
=
0.3
Forward
$39B
/
Dec 2028
¥159.5B
=
0.2
Forward
$39B
/
Dec 2029
¥171.6B
=
0.2
Forward
$39B
/
Dec 2030
¥177.7B
=
0.2
Forward

Forward P/S shows whether today’s P/S still looks high or low once future revenue are taken into account.

Peer Comparison

All Multiples
P/S
P/E
All Countries
Close
Market Cap P/S P/E
CN
Baidu Inc
OTC:BAIDF
44.1B USD 2.3 52.5
US
Alphabet Inc
NASDAQ:GOOGL
4.2T USD 10.6 32.4
US
Meta Platforms Inc
NASDAQ:META
1.7T USD 8.4 28
CN
Tencent Holdings Ltd
HKEX:700
4.3T HKD 4.9 16.5
JP
LY Corp
XMUN:YOJ
31.3B EUR 2.9 27.3
NL
Nebius Group NV
NASDAQ:NBIS
34.3B USD 5 032.7 26 217.3
CN
Kuaishou Technology
HKEX:1024
182.6B HKD 1.2 9
KR
Naver Corp
KRX:035420
33.3T KRW 2.8 17.3
JP
Z Holdings Corp
TSE:4689
2.9T JPY 1.4 13.7
AU
REA Group Ltd
ASX:REA
22B AUD 11.1 38.7
NO
Adevinta ASA
OSE:ADE
139.1B NOK 6.6 -74.8
P/S Multiple
Revenue Growth P/S to Growth
CN
Baidu Inc
OTC:BAIDF
Average P/S: 462.3
2.3
7%
0.3
US
Alphabet Inc
NASDAQ:GOOGL
10.6
17%
0.6
US
Meta Platforms Inc
NASDAQ:META
8.4
20%
0.4
CN
Tencent Holdings Ltd
HKEX:700
4.9
10%
0.5
JP
L
LY Corp
XMUN:YOJ
2.9
8%
0.4
NL
Nebius Group NV
NASDAQ:NBIS
5 032.7
212%
23.7
CN
Kuaishou Technology
HKEX:1024
1.2
6%
0.2
KR
Naver Corp
KRX:035420
2.8
11%
0.3
JP
Z Holdings Corp
TSE:4689
1.4
8%
0.2
AU
REA Group Ltd
ASX:REA
11.1
5%
2.2
NO
Adevinta ASA
OSE:ADE
6.6
14%
0.5
P/E Multiple
Earnings Growth PEG
CN
Baidu Inc
OTC:BAIDF
Average P/E: 2 645.3
52.5
66%
0.8
US
Alphabet Inc
NASDAQ:GOOGL
32.4
13%
2.5
US
Meta Platforms Inc
NASDAQ:META
28
19%
1.5
CN
Tencent Holdings Ltd
HKEX:700
16.5
16%
1
JP
L
LY Corp
XMUN:YOJ
27.3
13%
2.1
NL
Nebius Group NV
NASDAQ:NBIS
26 217.3
59%
444.4
CN
Kuaishou Technology
HKEX:1024
9
7%
1.3
KR
Naver Corp
KRX:035420
17.3
11%
1.6
JP
Z Holdings Corp
TSE:4689
13.7
13%
1.1
AU
REA Group Ltd
ASX:REA
38.7
8%
4.8
NO
Adevinta ASA
OSE:ADE
Negative Multiple: -74.8 N/A N/A

Market Distribution

Lower than 94% of companies in China
Percentile
6th
Based on 7 736 companies
6th percentile
0.3
Low
0 — 1.5
Typical Range
1.5 — 5.4
High
5.4 —
Distribution Statistics
China
Min 0
30th Percentile 1.5
Median 2.8
70th Percentile 5.4
Max 5 034 353.9

Baidu Inc
Glance View

Market Cap
39.8B USD
Industry
Media

In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.

BAIDF Intrinsic Value
16.36 USD
Undervaluation 13%
Intrinsic Value
Price $14.202
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