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Baidu Inc
NASDAQ:BIDU

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Baidu Inc
NASDAQ:BIDU
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Price: 112.66 USD -2.54%
Market Cap: $39.5B

Gross Margin

43.9%
Current
Declining
by 5.5%
vs 3-y average of 49.4%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
43.9%
=
Gross Profit
¥56.6B
/
Revenue
¥129.1B

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
43.9%
=
Gross Profit
$56.6B
/
Revenue
¥129.1B

Peer Comparison

Country Company Market Cap Gross
Margin
CN
Baidu Inc
NASDAQ:BIDU
40.5B USD
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CN
Tencent Holdings Ltd
HKEX:700
4.6T HKD
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US
Alphabet Inc
NASDAQ:GOOGL
3.5T USD
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US
Meta Platforms Inc
NASDAQ:META
1.5T USD
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JP
LY Corp
XMUN:YOJ
30.2B EUR
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CN
Kuaishou Technology
HKEX:1024
229.3B HKD
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NL
Nebius Group NV
NASDAQ:NBIS
29.1B USD
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KR
Naver Corp
KRX:035420
32.6T KRW
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JP
Z Holdings Corp
TSE:4689
2.6T JPY
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AU
REA Group Ltd
ASX:REA
20.8B AUD
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NO
Adevinta ASA
OSE:ADE
139.1B NOK
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Market Distribution

Higher than 80% of companies in China
Percentile
80th
Based on 8 314 companies
80th percentile
43.9%
Low
-2 148% — 14.3%
Typical Range
14.3% — 34.6%
High
34.6% — 775.2%
Distribution Statistics
China
Min -2 148%
30th Percentile 14.3%
Median 23%
70th Percentile 34.6%
Max 775.2%

Baidu Inc
Glance View

Market Cap
39.5B USD
Industry
Media

In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.

BIDU Intrinsic Value
LOCKED
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What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
43.9%
=
Gross Profit
¥56.6B
/
Revenue
¥129.1B
What is Baidu Inc's current Gross Margin?

The current Gross Margin for Baidu Inc is 43.9%, which is below its 3-year median of 49.4%.

How has Gross Margin changed over time?

Over the last 3 years, Baidu Inc’s Gross Margin has decreased from 54.6% to 43.9%. During this period, it reached a low of 43.9% on Jan 1, 2026 and a high of 54.6% on Dec 31, 2022.

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