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Baidu Inc
NASDAQ:BIDU

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Baidu Inc
NASDAQ:BIDU
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Price: 121.53 USD -1.43% Market Closed
Market Cap: $42.6B

EV/EBITDA

7.8
Current
2%
Cheaper
vs 3-y average of 8

Enterprise Value to EBITDA (EV/EBITDA) ratio compares a company`s total enterprise value to its earnings before interest, taxes, depreciation, and amortization. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBITDA
7.8
=
Enterprise Value
$32.3B
/
EBITDA
¥31.7B

Enterprise Value to EBITDA (EV/EBITDA) ratio compares a company`s total enterprise value to its earnings before interest, taxes, depreciation, and amortization. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBITDA
7.8
=
Enterprise Value
$32.3B
/
EBITDA
¥31.7B

Valuation Scenarios

Baidu Inc is trading below its 3-year average

If EV/EBITDA returns to its 3-Year Average (8), the stock would be worth $124.46 (2% upside from current price).

Statistics
Positive Scenarios
4/4
Maximum Downside
No Downside Scenarios
Maximum Upside
+388%
Average Upside
169%
Scenario EV/EBITDA Value Implied Price Upside/Downside
Current Multiple 7.8 $121.53
0%
3-Year Average 8 $124.46
+2%
5-Year Average 8.8 $137.46
+13%
Industry Average 38 $593.06
+388%
Country Average 28.8 $450.29
+271%

Forward EV/EBITDA
Today’s price vs future ebitda

Today's Enterprise Value EBITDA Forward EV/EBITDA
$32.3B
/
Jan 2026
¥31.7B
=
7.8
Current
$32.3B
/
Dec 2026
¥23.9B
=
1.4
Forward
$32.3B
/
Dec 2027
¥28.7B
=
1.1
Forward
$32.3B
/
Dec 2028
¥33.2B
=
1
Forward

Forward EV/EBITDA shows whether today’s EV/EBITDA still looks high or low once future ebitda are taken into account.

Peer Comparison

All Multiples
EV/EBITDA
P/E
All Countries
Close
Market Cap EV/EBITDA P/E
CN
Baidu Inc
NASDAQ:BIDU
42.6B USD 7.8 52.5
US
Alphabet Inc
NASDAQ:GOOGL
4.1T USD 25.7 31
US
Meta Platforms Inc
NASDAQ:META
1.7T USD 16.1 27.5
CN
Tencent Holdings Ltd
HKEX:700
4.5T HKD 12.6 17
NL
Nebius Group NV
NASDAQ:NBIS
39.7B USD -15 759.7 29 779.6
JP
LY Corp
XMUN:YOJ
31.9B EUR 20.5 27.8
CN
Kuaishou Technology
HKEX:1024
190.7B HKD 6.7 8.7
KR
Naver Corp
KRX:035420
32.9T KRW 8.7 16.7
JP
Z Holdings Corp
TSE:4689
2.9T JPY 14 13.7
AU
REA Group Ltd
ASX:REA
22.9B AUD 25.8 38.7
NO
Adevinta ASA
OSE:ADE
139.1B NOK 18.3 -74.8
EV/EBITDA Multiple
EBITDA Growth EV/EBITDA to Growth
CN
Baidu Inc
NASDAQ:BIDU
Average EV/EBITDA: 15.6
7.8
2%
3.9
US
Alphabet Inc
NASDAQ:GOOGL
25.7
27%
1
US
Meta Platforms Inc
NASDAQ:META
16.1
25%
0.6
CN
Tencent Holdings Ltd
HKEX:700
12.6
14%
0.9
NL
Nebius Group NV
NASDAQ:NBIS
Negative Multiple: -15 759.7 N/A N/A
JP
L
LY Corp
XMUN:YOJ
20.5
13%
1.6
CN
Kuaishou Technology
HKEX:1024
6.7
28%
0.2
KR
Naver Corp
KRX:035420
8.7
18%
0.5
JP
Z Holdings Corp
TSE:4689
14
13%
1.1
AU
REA Group Ltd
ASX:REA
25.8
20%
1.3
NO
Adevinta ASA
OSE:ADE
18.3
14%
1.3
P/E Multiple
Earnings Growth PEG
CN
Baidu Inc
NASDAQ:BIDU
Average P/E: 3 001.3
52.5
66%
0.8
US
Alphabet Inc
NASDAQ:GOOGL
31
13%
2.4
US
Meta Platforms Inc
NASDAQ:META
27.5
19%
1.4
CN
Tencent Holdings Ltd
HKEX:700
17
16%
1.1
NL
Nebius Group NV
NASDAQ:NBIS
29 779.6
59%
504.7
JP
L
LY Corp
XMUN:YOJ
27.8
13%
2.1
CN
Kuaishou Technology
HKEX:1024
8.7
7%
1.2
KR
Naver Corp
KRX:035420
16.7
11%
1.5
JP
Z Holdings Corp
TSE:4689
13.7
13%
1.1
AU
REA Group Ltd
ASX:REA
38.7
8%
4.8
NO
Adevinta ASA
OSE:ADE
Negative Multiple: -74.8 N/A N/A

Market Distribution

Lower than 87% of companies in China
Percentile
13th
Based on 5 409 companies
13th percentile
7.8
Low
0 — 16.3
Typical Range
16.3 — 53.1
High
53.1 —
Distribution Statistics
China
Min 0
30th Percentile 16.3
Median 28.8
70th Percentile 53.1
Max 49 021

Baidu Inc
Glance View

Market Cap
42.6B USD
Industry
Media

In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.

BIDU Intrinsic Value
147.85 USD
Undervaluation 18%
Intrinsic Value
Price $121.53
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