Baidu Inc
OTC:BAIDF

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Baidu Inc
OTC:BAIDF
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Price: 17 USD -7.91% Market Closed
Market Cap: 47.7B USD

Operating Margin

68.4%
Current
Declining
by 38.7%
vs 3-y average of 107.1%

Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.

Operating Margin
68.4%
=
Operating Income
¥12.8B
/
Revenue
¥130.5B

Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.

Operating Margin
68.4%
=
Operating Income
$12.8B
/
Revenue
¥130.5B

Peer Comparison

Country Company Market Cap Operating
Margin
CN
Baidu Inc
NASDAQ:BIDU
52.4B USD
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CN
Tencent Holdings Ltd
HKEX:700
5.7T HKD
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US
Alphabet Inc
NASDAQ:GOOGL
4T USD
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US
Meta Platforms Inc
NASDAQ:META
1.6T USD
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CN
Kuaishou Technology
HKEX:1024
338.6B HKD
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JP
LY Corp
XMUN:YOJ
31.3B EUR
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NL
Nebius Group NV
NASDAQ:NBIS
27.4B USD
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KR
Naver Corp
KRX:035420
36.7T KRW
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US
Pinterest Inc
NYSE:PINS
17.6B USD
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JP
Z Holdings Corp
TSE:4689
2.8T JPY
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KR
Kakao Corp
KRX:035720
25.2T KRW
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No Stocks Found

Market Distribution

Higher than 95% of companies in China
Percentile
95th
Based on 1 025 companies
95th percentile
68.4%
Low
-1 615.1% — 4%
Typical Range
4% — 18.8%
High
18.8% — 527.7%
Distribution Statistics
China
Min -1 615.1%
30th Percentile 4%
Median 8.5%
70th Percentile 18.8%
Max 527.7%

Baidu Inc
Glance View

In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.

BAIDF Intrinsic Value
16.36 USD
Overvaluation 4%
Intrinsic Value
Price
What is Operating Margin?
Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.
How is Operating Margin calculated?

Operating Margin is calculated by dividing the Operating Income by the Revenue.

Operating Margin
68.4%
=
Operating Income
¥12.8B
/
Revenue
¥130.5B
What is Baidu Inc's current Operating Margin?

The current Operating Margin for Baidu Inc is 68.4%, which is below its 3-year median of 107.1%.

How has Operating Margin changed over time?

Over the last 3 years, Baidu Inc’s Operating Margin has decreased from 76.4% to 68.4%. During this period, it reached a low of 69.9% on Oct 30, 2025 and a high of 124.5% on Jun 30, 2024.

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