Baidu Inc
OTC:BAIDF
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Operating Margin
Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.
Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.
Peer Comparison
| Country | Company | Market Cap |
Operating Margin |
||
|---|---|---|---|---|---|
| CN |
|
Baidu Inc
NASDAQ:BIDU
|
52.4B USD |
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|
|
| CN |
|
Tencent Holdings Ltd
HKEX:700
|
5.7T HKD |
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|
|
| US |
|
Alphabet Inc
NASDAQ:GOOGL
|
4T USD |
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|
|
| US |
|
Meta Platforms Inc
NASDAQ:META
|
1.6T USD |
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|
|
| CN |
|
Kuaishou Technology
HKEX:1024
|
338.6B HKD |
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|
|
| JP |
L
|
LY Corp
XMUN:YOJ
|
31.3B EUR |
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|
|
| NL |
|
Nebius Group NV
NASDAQ:NBIS
|
27.4B USD |
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|
|
| KR |
|
Naver Corp
KRX:035420
|
36.7T KRW |
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|
|
| US |
|
Pinterest Inc
NYSE:PINS
|
17.6B USD |
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|
|
| JP |
|
Z Holdings Corp
TSE:4689
|
2.8T JPY |
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|
|
| KR |
|
Kakao Corp
KRX:035720
|
25.2T KRW |
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Market Distribution
| Min | -1 615.1% |
| 30th Percentile | 4% |
| Median | 8.5% |
| 70th Percentile | 18.8% |
| Max | 527.7% |
Other Profitability Ratios
Baidu Inc
Glance View
In the bustling tech ecosystem of China, Baidu Inc. stands as a towering colossus, much like Google in the West. Founded in the year 2000 by Robin Li and Eric Xu, the company initially carved its niche by pioneering search engine technology tailored specifically for the Chinese language and consumer. Baidu has since evolved far beyond its foundational search engine services, integrating artificial intelligence into its core operations. The company's strategic emphasis on AI-driven technology allows it to maintain relevance in a rapidly transforming digital landscape. This evolution is evident in its diversified portfolio, which now includes AI Cloud services, intelligent driving platforms, and various other AI-centric ventures. Through leveraging these advanced technologies, Baidu has cemented its role as an indispensable partner to businesses and government initiatives within China, providing tools to enhance efficiency and innovation. The company's revenue generation machine is fueled primarily by advertising services, which remain its backbone, albeit with a nuanced and sophisticated approach. Baidu combines its search engine prowess with AI to offer targeted advertisements, ensuring businesses reach their exact audience efficiently through its platform. Additionally, its investments in autonomous vehicles and cloud computing stand as significant areas of interest and future growth. With its autonomous driving unit, Apollo, and Baidu Cloud, the company seeks to spearhead technological advancements that promise new horizons of income streams. Meanwhile, Baidu’s strategic partnerships and continuous reinvestment into AI and machine learning reinforce its position not just as a tech giant, but as an innovator striving to stay ahead in the global tech race.
See Also
Operating Margin is calculated by dividing the Operating Income by the Revenue.
The current Operating Margin for Baidu Inc is 68.4%, which is below its 3-year median of 107.1%.
Over the last 3 years, Baidu Inc’s Operating Margin has decreased from 76.4% to 68.4%. During this period, it reached a low of 69.9% on Oct 30, 2025 and a high of 124.5% on Jun 30, 2024.