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Kogan.com Ltd
ASX:KGN

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Kogan.com Ltd
ASX:KGN
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Price: 3.885 AUD -1.15% Market Closed
Market Cap: AU$380.2m

Gross Margin

39.4%
Current
Improving
by 3.3%
vs 3-y average of 36.1%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
39.4%
=
Gross Profit
AU$198.1m
/
Revenue
AU$503m

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
39.4%
=
Gross Profit
AU$198.1m
/
Revenue
AU$503m

Peer Comparison

Country Company Market Cap Gross
Margin
AU
Kogan.com Ltd
ASX:KGN
383.8m AUD
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US
Amazon.com Inc
NASDAQ:AMZN
2.2T USD
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ZA
Naspers Ltd
JSE:NPN
660.5B ZAR
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CN
Alibaba Group Holding Ltd
NYSE:BABA
323.7B USD
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CN
PDD Holdings Inc
NASDAQ:PDD
143.2B USD
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NL
Prosus NV
AEX:PRX
98.1B EUR
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UY
MercadoLibre Inc
BMV:MELIN
1.5T MXN
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AR
Mercadolibre Inc
NASDAQ:MELI
86.4B USD
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US
DoorDash Inc
NASDAQ:DASH
76.5B USD
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CN
Meituan
HKEX:3690
457.4B HKD
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CN
JD.Com Inc
HKEX:9618
310.8B HKD
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Market Distribution

In line with most companies in Australia
Percentile
51th
Based on 2 544 companies
51th percentile
39.4%
Low
-6 907 100% — 21.6%
Typical Range
21.6% — 58.2%
High
58.2% — 2 095.9%
Distribution Statistics
Australia
Min -6 907 100%
30th Percentile 21.6%
Median 38.3%
70th Percentile 58.2%
Max 2 095.9%

Kogan.com Ltd
Glance View

Market Cap
380.2m AUD
Industry
Retail

Kogan.com Ltd. operates as an online retailer with a portfolio of retail and services businesses that includes Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Broadband, Kogan Insurance and Kogan Travel. The company is headquartered in South Melbourne, Victoria. The company went IPO on 2016-07-07. The firm's businesses include Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, Kogan Energy, Dick Smith and Matt Blatt. Its offering comprises products under exclusive brands, such as Kogan, Ovela, Fortis, Vostok and Komodo (Exclusive Brands Products) and products sourced from imported and domestic third-party brands. In addition to product offerings, the Company earns seller-fee based revenue from Kogan Marketplace and commission-based revenue from the New Verticals, including Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Money, Kogan Cars, Kogan Energy and Kogan Travel. The firm's subsidiaries include Kogan Mobile Operations Pty Ltd, Kogan Mobile Pty Ltd, Kogan Australia Pty Ltd and Kogan HR Pty Ltd.

KGN Intrinsic Value
5.459 AUD
Undervaluation 29%
Intrinsic Value
Price
What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
39.4%
=
Gross Profit
AU$198.1m
/
Revenue
AU$503m
What is Kogan.com Ltd's current Gross Margin?

The current Gross Margin for Kogan.com Ltd is 39.4%, which is above its 3-year median of 36.1%.

How has Gross Margin changed over time?

Over the last 3 years, Kogan.com Ltd’s Gross Margin has increased from 24.2% to 39.4%. During this period, it reached a low of 24.2% on Dec 31, 2022 and a high of 39.4% on Jan 1, 2026.

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