Kroger Co

DUS:KOG

Kroger Co., a stalwart in the American retail landscape, traces its origins to 1883 when Barney Kroger invested his life savings to open a grocery store in Cincinnati, Ohio. This humble beginning has since blossomed into one of the largest supermarket chains in the United States. Operating a diversified portfolio of grocery stores, convenience stores, and even manufacturing facilities, Kroger distinguishes itself through its extensive direct-to-consumer model. The company makes money primarily by selling a wide range of products, from fresh produce to household essentials, all underpinned by its robust private-label offerings. These store brands present customers with quality alternatives at competitive prices, not only meeting consumer needs but also driving higher margins compared to national brands. Beyond its brick-and-mortar operations, Kroger has progressively expanded its digital footprint. Building on its legacy of innovation, the company bolsters its revenues through an omnichannel approach, integrating e-commerce, delivery, and curbside pickup. Strategic partnerships, like those with British online grocer Ocado, facilitate efficiencies in logistics and technology, enhancing its supply chain and allowing it to cater to the growing demand for online grocery shopping. Additionally, Kroger has ventured into financial services, health clinics, and pharmacies, offering diversified revenue streams. By weaving technology with traditional retail, Kroger maintains a competitive edge, solidifying its presence in an ever-evolving marketplace.