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Viaplay Group AB (publ)
STO:VPLAY B

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Viaplay Group AB (publ) Logo
Viaplay Group AB (publ)
STO:VPLAY B
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Price: 1.457 SEK 1.89% Market Closed
Market Cap: kr6.7B

P/E

-5.2
Current
195%
More Expensive
vs 3-y average of -1.8

Price to Earnings (P/E) ratio shows how much investors pay for each dollar of a company`s earnings. It`s calculated by dividing the company`s market value by its total earnings.

P/E
-5.2
=
Market Cap
kr5.2B
/
Net Income
kr-1.3B

Price to Earnings (P/E) ratio shows how much investors pay for each dollar of a company`s earnings. It`s calculated by dividing the company`s market value by its total earnings.

P/E
-5.2
=
Market Cap
kr5.2B
/
Net Income
kr-1.3B

Valuation Scenarios

Viaplay Group AB (publ) is trading above its industry average

If P/E returns to its Industry Average (19.9), the stock would be worth kr-5.56 (481% downside from current price).

Statistics
Positive Scenarios
0/2
Maximum Downside
-557%
Maximum Upside
No Upside Scenarios
Average Downside
519%
Scenario P/E Value Implied Price Upside/Downside
Current Multiple -5.2 kr1.46
0%
Industry Average 19.9 kr-5.56
-481%
Country Average 23.9 kr-6.66
-557%

Forward P/E
Today’s price vs future net income

Today's Market Cap Net Income Forward P/E
kr5.2B
/
Jan 2026
kr-1.3B
=
-5.2
Current
kr5.2B
/
Dec 2026
kr-46.7m
=
-111.2
Forward
kr5.2B
/
Dec 2027
kr93.4m
=
55.6
Forward
kr5.2B
/
Dec 2028
kr560.3m
=
9.3
Forward

Forward P/E shows whether today’s P/E still looks high or low once future net income are taken into account.

Peer Comparison

All Countries
Close
Earnings Growth PEG
SE
Viaplay Group AB (publ)
STO:VPLAY B
Average P/E: 23
Negative Multiple: -5.2
N/A N/A
US
Fox Corp
NASDAQ:FOXA
14.2
-1%
N/A
US
V
ViacomCBS Inc
LSE:0A65
Negative Multiple: -39.2 N/A N/A
US
Paramount Global
NASDAQ:PARA
Negative Multiple: -1.4 N/A N/A
US
Nexstar Media Group Inc
NASDAQ:NXST
66.7
115%
0.6
LU
RTL Group SA
XETRA:RRTL
5.1
-24%
N/A
JP
TBS Holdings Inc
TSE:9401
15.6
7%
2.2
JP
N
Nippon Television Holdings Inc
TSE:9404
11.7
14%
0.8
UK
ITV PLC
LSE:ITV
14
20%
0.7
JP
Fuji Media Holdings Inc
TSE:4676
Negative Multiple: -46.4 N/A N/A
SA
M
MBC Group CJSC
SAU:4072
33.6
N/A N/A

Market Distribution

Lower than 100% of companies in Sweden
Percentile
0th
Based on 1 178 companies
0th percentile
-5.2
Low
0 — 17.4
Typical Range
17.4 — 32.1
High
32.1 —
Distribution Statistics
Sweden
Min 0
30th Percentile 17.4
Median 23.9
70th Percentile 32.1
Max 8 163.4

Viaplay Group AB (publ)
Glance View

Market Cap
6.7B SEK
Industry
Media

Viaplay Group AB engages in the provision of broadcast television and streaming services. The company is headquartered in Stockholm, Stockholm. The company went IPO on 2019-03-28. The firm provides broadcast television (TV) and streaming services in Scandinavia trough satellite pay-tv platforms, TV channels and video streaming services, commercial free-TV channels, commercial radio networks and a bundled TV. The firm also creates and distributes TV shows, commercials, feature films and branded content and manages social media talent. Furthermore, the Company acquires and distributes content rights to broadcasters, streamers and distributors. The firm also operates production companies in Europe and sell content to customers worldwide. The majority of the licenses of the Company are held in the United Kingdom.

VPLAY B Intrinsic Value
1.856 SEK
Undervaluation 22%
Intrinsic Value
Price kr1.457
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