Prosiebensat 1 Media SE

XETRA:PSM

ProSiebenSat.1 Media SE has its roots deeply embedded in Germany's broadcasting landscape, blooming into a multimedia powerhouse over the decades. Based in Unterföhring, a suburb of Munich, this company started its journey focused on traditional television, and it rode the wave of media evolution by diversifying its offerings. With a significant portfolio that includes free-to-air television channels, ProSiebenSat.1 made its mark by serving up a mixture of homegrown content, licensed shows, and popular international series, catering to diverse audiences. What sets this company apart is its ability to blend entertainment with advertising. Television remains a core revenue driver through advertising sales, taking advantage of broad viewership to attract brands eager to reach German-speaking markets across Europe. Expanding beyond the traditional broadcast model, ProSiebenSat.1 recognized the changing tides in media consumption and strategically bolstered its digital presence. The company delved into online streaming via its digital and e-commerce segment, offering content that caters to younger, tech-savvy viewers. They also ventured into digitalization, launching platforms like Joyn, a digital service combining video-on-demand with live television. Additionally, ProSiebenSat.1 has invested in beauty and dating ventures, leveraging their media clout to cross-promote these businesses. This diversification not only provides new revenue streams but also prepares the company for the future, where digital and linear television coexist, ensuring they stay relevant in a rapidly shifting media environment.