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Booking Holdings Inc
F:PCE1

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Booking Holdings Inc
F:PCE1
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Price: 162.1 EUR 2.63% Market Closed
Market Cap: €5.5B

EV/EBITDA

15.1
Current
13%
Cheaper
vs 3-y average of 17.5

Enterprise Value to EBITDA (EV/EBITDA) ratio compares a company`s total enterprise value to its earnings before interest, taxes, depreciation, and amortization. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBITDA
15.1
=
Enterprise Value
€140.5B
/
EBITDA
$10.4B

Enterprise Value to EBITDA (EV/EBITDA) ratio compares a company`s total enterprise value to its earnings before interest, taxes, depreciation, and amortization. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBITDA
15.1
=
Enterprise Value
€140.5B
/
EBITDA
$10.4B

Valuation Scenarios

Booking Holdings Inc is trading below its 3-year average

If EV/EBITDA returns to its 3-Year Average (17.5), the stock would be worth €187.31 (16% upside from current price).

Statistics
Positive Scenarios
2/4
Maximum Downside
-21%
Maximum Upside
+21%
Average Upside
2%
Scenario EV/EBITDA Value Implied Price Upside/Downside
Current Multiple 15.1 €162.1
0%
3-Year Average 17.5 €187.31
+16%
5-Year Average 18.2 €195.48
+21%
Industry Average 11.9 €127.98
-21%
Country Average 14.4 €153.77
-5%

Forward EV/EBITDA
Today’s price vs future ebitda

Today's Enterprise Value EBITDA Forward EV/EBITDA
€140.5B
/
Jan 2026
$10.4B
=
15.1
Current
€140.5B
/
Dec 2026
$11.5B
=
12.3
Forward
€140.5B
/
Dec 2027
$12.8B
=
11
Forward
€140.5B
/
Dec 2028
$14B
=
10
Forward

Forward EV/EBITDA shows whether today’s EV/EBITDA still looks high or low once future ebitda are taken into account.

Peer Comparison

All Multiples
EV/EBITDA
P/E
All Countries
Close
Market Cap EV/EBITDA P/E
US
Booking Holdings Inc
F:PCE1
153.1B EUR 15.1 28.3
CN
H World Group Ltd
BMV:HTHTN
2.7T MXN 128.5 206.7
US
Marriott International Inc
NASDAQ:MAR
100.7B USD 24.1 38.7
US
Airbnb Inc
NASDAQ:ABNB
87.7B USD 29.5 35
US
Hilton Worldwide Holdings Inc
NYSE:HLT
79B USD 31.5 54.2
US
Royal Caribbean Cruises Ltd
NYSE:RCL
76.3B USD 14.1 17.9
US
Carnival Corp
NYSE:CCL
40.2B USD 8.5 13
UK
Carnival PLC
LSE:CCL
27.9B GBP 8.1 13.4
US
Viking Holdings Ltd
NYSE:VIK
38.4B USD 0 0
CN
Trip.com Group Ltd
HKEX:9961
276.6B HKD 10.4 7.3
US
Expedia Group Inc
NASDAQ:EXPE
33.5B USD 10.6 25.9
EV/EBITDA Multiple
EBITDA Growth EV/EBITDA to Growth
US
Booking Holdings Inc
F:PCE1
Average EV/EBITDA: 28
15.1
10%
1.5
CN
H
H World Group Ltd
BMV:HTHTN
128.5
11%
11.7
US
Marriott International Inc
NASDAQ:MAR
24.1
13%
1.9
US
Airbnb Inc
NASDAQ:ABNB
29.5
34%
0.9
US
Hilton Worldwide Holdings Inc
NYSE:HLT
31.5
19%
1.7
US
Royal Caribbean Cruises Ltd
NYSE:RCL
14.1
13%
1.1
US
Carnival Corp
NYSE:CCL
8.5
5%
1.7
UK
Carnival PLC
LSE:CCL
8.1
6%
1.3
US
V
Viking Holdings Ltd
NYSE:VIK
Not Available
18%
N/A
CN
Trip.com Group Ltd
HKEX:9961
10.4
17%
0.6
US
Expedia Group Inc
NASDAQ:EXPE
10.6
17%
0.6

Market Distribution

Lower than 99% of companies in the United States of America
Percentile
1st
Based on 9 875 companies
1st percentile
0.5
Low
0 — 10
Typical Range
10 — 21.5
High
21.5 —
Distribution Statistics
the United States of America
Min 0
30th Percentile 10
Median 14.4
70th Percentile 21.5
Max 1 767 274.1

Booking Holdings Inc
Glance View

Booking Holdings Inc. stands as a formidable titan in the realm of online travel services, orchestrating a global network that seamlessly connects travelers with a myriad of accommodation and transportation choices. Born out of the internet revolution, it has cemented its place as a leader by acquiring and nurturing a portfolio of brands that resonate strongly within the travel industry. Brands such as Booking.com, Priceline, and Agoda form a considerable part of its operational core, catering to diverse customer needs. These platforms aggregate vast inventories of hotels, apartments, and alternative accommodations, offering travelers a user-friendly interface to compare prices, read reviews, and make reservations all in a few clicks. By harnessing cutting-edge technology and innovative data analytics, Booking Holdings not only refines the user experience but also optimizes its revenue streams through dynamic pricing models and enhanced personalization. The company’s revenue primarily flows from commissions and service fees charged on bookings made through its platform. This business model allows Booking Holdings to benefit without the traditional overhead associated with owning physical assets. In addition, the company generates income through advertising, as hospitality providers and transportation companies seek to gain visibility amongst millions of potential customers. The fluctuating currency exchange rates and the ever-evolving landscape of the global travel sector pose certain challenges; however, Booking Holdings continues to thrive by strategically positioning itself in emerging markets and consistently investing in technology. This focus ensures they remain well-equipped to adapt and innovate in the fast-paced and competitive world of online travel services.

PCE1 Intrinsic Value
4 820.14 EUR
Undervaluation 97%
Intrinsic Value
Price €162.1
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