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AO World PLC
LSE:AO

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AO World PLC
LSE:AO
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Price: 87.9 GBX 1.62%
Market Cap: £501.5m

P/E

42.8
Current
83%
More Expensive
vs 3-y average of 23.4

Price to Earnings (P/E) ratio shows how much investors pay for each dollar of a company`s earnings. It`s calculated by dividing the company`s market value by its total earnings.

P/E
42.8
=
Market Cap
GBX578.8m
/
Net Income
£11.9m

Price to Earnings (P/E) ratio shows how much investors pay for each dollar of a company`s earnings. It`s calculated by dividing the company`s market value by its total earnings.

P/E
42.8
=
Market Cap
GBX578.8m
/
Net Income
£11.9m

Valuation Scenarios

AO World PLC is trading above its 3-year average

If P/E returns to its 3-Year Average (23.4), the stock would be worth GBX47.98 (45% downside from current price).

Statistics
Positive Scenarios
0/4
Maximum Downside
-100%
Maximum Upside
No Upside Scenarios
Average Downside
73%
Scenario P/E Value Implied Price Upside/Downside
Current Multiple 42.8 GBX87.9
0%
3-Year Average 23.4 GBX47.98
-45%
5-Year Average 22.1 GBX45.25
-49%
Industry Average 0.2 GBX0.37
-100%
Country Average 0.2 GBX0.43
-100%

Forward P/E
Today’s price vs future net income

Today's Market Cap Net Income Forward P/E
GBX578.8m
/
Oct 2025
£11.9m
=
42.8
Current
GBX578.8m
/
Mar 2026
£36m
=
16.1
Forward
GBX578.8m
/
Mar 2027
£39.9m
=
14.5
Forward
GBX578.8m
/
Mar 2028
£45m
=
12.9
Forward

Forward P/E shows whether today’s P/E still looks high or low once future net income are taken into account.

Peer Comparison

All Countries
Close
Earnings Growth PEG
UK
AO World PLC
LSE:AO
Average P/E: 30.9
42.8
62%
0.7
US
Amazon.com Inc
NASDAQ:AMZN
31.4
19%
1.7
ZA
N
Naspers Ltd
JSE:NPN
7.5
1%
7.5
CN
Alibaba Group Holding Ltd
NYSE:BABA
23.3
11%
2.1
CN
PDD Holdings Inc
NASDAQ:PDD
9.8
16%
0.6
NL
Prosus NV
AEX:PRX
8.5
4%
2.1
AR
Mercadolibre Inc
NASDAQ:MELI
45.3
37%
1.2
UY
MercadoLibre Inc
BMV:MELIN
45.4
36%
1.3
US
D
DoorDash Inc
NASDAQ:DASH
78.4
47%
1.7
CN
Meituan
HKEX:3690
Negative Multiple: -19.3 N/A N/A
CN
JD.Com Inc
HKEX:9618
16.5
8%
2.1

Market Distribution

Higher than 99% of companies in United Kingdom
Percentile
99th
Based on 2 117 companies
99th percentile
42.8
Low
0 — 0.1
Typical Range
0.1 — 0.3
High
0.3 —
Distribution Statistics
United Kingdom
Min 0
30th Percentile 0.1
Median 0.2
70th Percentile 0.3
Max 828.3

AO World PLC
Glance View

Market Cap
501.5m GBX
Industry
Retail

AO World Plc is a European online retailer company, which engages in the production, marketing and distribution of electrical products. The company is headquartered in Bolton, Lancashire. The company went IPO on 2014-02-26. The firm operates through two segments: online retailing of domestic appliances and ancillary services to customers in the United Kingdom and online retailing of domestic appliances and ancillary services to customers in Germany. In the United Kingdom, it sells major and small domestic appliances and a range of mobile phones, audio visual (AV), consumer electricals and laptops, delivering them through its in-house logistics business and selected third parties. The company also provides ancillary services, such as the installation of new products and recycling of old products, as well as offering product protection plans and customer finance. The company serves the business-to-business (B2B) market in the United Kingdom, providing electricals and installation services at scale. The firm's subsidiaries include AO Retail Limited, Expert Logistics Ltd, Worry Free Limited, and Appliances Online Ltd, among others.

AO Intrinsic Value
90.33 GBX
Undervaluation 3%
Intrinsic Value
Price GBX87.9
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