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Baozun Inc
NASDAQ:BZUN

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Baozun Inc
NASDAQ:BZUN
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Price: 2.72 USD 3.42% Market Closed
Market Cap: $157.4m

Net Margin

-2.1%
Current
Improving
by 1.5%
vs 3-y average of -3.6%

Net Margin shows how much profit a company keeps from each dollar of sales after all expenses, including taxes and interest. It reflects the company`s overall profitability.

Net Margin
-2.1%
=
Net Income
¥-203.9m
/
Revenue
¥9.8B

Net Margin shows how much profit a company keeps from each dollar of sales after all expenses, including taxes and interest. It reflects the company`s overall profitability.

Net Margin
-2.1%
=
Net Income
$-203.9m
/
Revenue
¥9.8B

Peer Comparison

Country Company Market Cap Net
Margin
CN
Baozun Inc
NASDAQ:BZUN
157.4m USD
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US
Amazon.com Inc
NASDAQ:AMZN
2.1T USD
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ZA
Naspers Ltd
JSE:NPN
708.8B ZAR
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CN
Alibaba Group Holding Ltd
NYSE:BABA
369.4B USD
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CN
PDD Holdings Inc
NASDAQ:PDD
142.4B USD
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NL
Prosus NV
AEX:PRX
101.6B EUR
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UY
MercadoLibre Inc
BMV:MELIN
1.7T MXN
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AR
Mercadolibre Inc
NASDAQ:MELI
99.5B USD
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US
DoorDash Inc
NASDAQ:DASH
68.2B USD
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CN
Meituan
HKEX:3690
500.5B HKD
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CN
JD.Com Inc
HKEX:9618
339B HKD
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Market Distribution

Lower than 71% of companies in China
Percentile
29th
Based on 8 721 companies
29th percentile
-2.1%
Low
-416 945.9% — -1.5%
Typical Range
-1.5% — 8.9%
High
8.9% — 17 382.1%
Distribution Statistics
China
Min -416 945.9%
30th Percentile -1.5%
Median 3.5%
70th Percentile 8.9%
Max 17 382.1%

Baozun Inc
Glance View

Market Cap
157.4m USD
Industry
Retail

Baozun Inc is a CN-based company operating in Internet & Direct Marketing Retail industry. The company is headquartered in Shanghai, Shanghai. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly providing e-commerce services. The firm helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The firm provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.

BZUN Intrinsic Value
HIDDEN
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What is Net Margin?
Net Margin shows how much profit a company keeps from each dollar of sales after all expenses, including taxes and interest. It reflects the company`s overall profitability.
How is Net Margin calculated?

Net Margin is calculated by dividing the Net Income by the Revenue.

Net Margin
-2.1%
=
Net Income
¥-203.9m
/
Revenue
¥9.8B
What is Baozun Inc's current Net Margin?

The current Net Margin for Baozun Inc is -2.1%, which is above its 3-year median of -3.6%.

How has Net Margin changed over time?

Over the last 3 years, Baozun Inc’s Net Margin has increased from -4.2% to -2.1%. During this period, it reached a low of -7.8% on Dec 31, 2022 and a high of -1.9% on Jun 30, 2025.

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