C

Central Plaza Hotel PCL
SET:CENTEL

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Central Plaza Hotel PCL
SET:CENTEL
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Price: 35.75 THB 0.7% Market Closed
Market Cap: ฿48.3B

Gross Margin

43.2%
Current
Improving
by 1.5%
vs 3-y average of 41.7%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
43.2%
=
Gross Profit
฿10.2B
/
Revenue
฿23.6B

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
43.2%
=
Gross Profit
฿10.2B
/
Revenue
฿23.6B

Peer Comparison

Country Company Market Cap Gross
Margin
TH
Central Plaza Hotel PCL
SET:CENTEL
48.3B THB
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US
Booking Holdings Inc
NASDAQ:BKNG
163.9B USD
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CN
H World Group Ltd
BMV:HTHTN
2.7T MXN
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US
Marriott International Inc
NASDAQ:MAR
84.2B USD
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US
Airbnb Inc
NASDAQ:ABNB
81.6B USD
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US
Royal Caribbean Cruises Ltd
NYSE:RCL
81.3B USD
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US
Hilton Worldwide Holdings Inc
NYSE:HLT
68.9B USD
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CN
Trip.com Group Ltd
HKEX:9961
323B HKD
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US
Carnival Corp
NYSE:CCL
37.9B USD
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UK
Carnival PLC
LSE:CCL
27.1B GBP
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US
Expedia Group Inc
NASDAQ:EXPE
32.8B USD
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Market Distribution

Higher than 79% of companies in Thailand
Percentile
79th
Based on 889 companies
79th percentile
43.2%
Low
-1 953.8% — 15.7%
Typical Range
15.7% — 34.4%
High
34.4% — 757.3%
Distribution Statistics
Thailand
Min -1 953.8%
30th Percentile 15.7%
Median 23.9%
70th Percentile 34.4%
Max 757.3%

Central Plaza Hotel PCL
Glance View

Central Plaza Hotel Public Company Limited, widely recognized as Centara, has crafted its name in the hospitality and food service sectors in Thailand and internationally. Emerging from the Central Group conglomerate, Centara’s roots were firmly planted when it launched its first property, the Central Hotel, in 1980. This marked the beginning of a journey that would see it becoming a flagship player in the hotel industry, now operating under various brands such as Centara Grand, Centara, Centra by Centara, and COSI. Each brand is designed to cater to diverse market segments, including luxury, upscale, mid-scale, and economy travelers, thereby strategically positioning Centara to capture a wide range of customers. The group differentiates itself by blending traditional Thai hospitality with modern luxury and convenience, which has successfully attracted tourists and business travelers alike. The company’s revenue streams are primarily derived from hotel operations, food services, and property management. Through its hotels and resorts, Centara collects revenue from room bookings, dining establishments, banqueting facilities, and recreational amenities—forming a well-rounded service offering that promotes guest loyalty. In the realm of food services, Centara has further diversified its portfolio through investments in restaurant chains and catering businesses. This diversification helps to fortify its earnings against the volatile nature of tourism, emphasizing its resilience in a competitive industry. Additionally, its property management arm extends its expertise beyond owned properties, offering hotel and resort management services to third-party owners, thus leveraging its reputation and operational acumen. Through these integrated strategies, Centara has built a comprehensive ecosystem that not only maximizes the earning potential of each asset but also delivers an authentic and holistic travel experience to its clients.

CENTEL Intrinsic Value
52.45 THB
Undervaluation 32%
Intrinsic Value
Price
C
What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
43.2%
=
Gross Profit
฿10.2B
/
Revenue
฿23.6B
What is Central Plaza Hotel PCL's current Gross Margin?

The current Gross Margin for Central Plaza Hotel PCL is 43.2%, which is above its 3-year median of 41.7%.

How has Gross Margin changed over time?

Over the last 3 years, Central Plaza Hotel PCL’s Gross Margin has increased from 39.4% to 43.2%. During this period, it reached a low of 39.4% on Aug 30, 2022 and a high of 43.2% on Oct 30, 2025.

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