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Pierce Group AB (publ)
STO:PIERCE

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Pierce Group AB (publ)
STO:PIERCE
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Price: 10.76 SEK -1.1%
Market Cap: kr854m

EV/EBIT

17.7
Current
560%
Cheaper
vs 3-y average of -3.8

Enterprise Value to EBIT (EV/EBIT) ratio compares a company`s total enterprise value to its earnings before interest and taxes. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBIT
17.7
=
Enterprise Value
kr721.9m
/
EBIT
kr40m

Enterprise Value to EBIT (EV/EBIT) ratio compares a company`s total enterprise value to its earnings before interest and taxes. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBIT
17.7
=
Enterprise Value
kr721.9m
/
EBIT
kr40m

Valuation Scenarios

Pierce Group AB (publ) is trading below its industry average

If EV/EBIT returns to its Industry Average (18.6), the stock would be worth kr11.36 (6% upside from current price).

Statistics
Positive Scenarios
2/2
Maximum Downside
No Downside Scenarios
Maximum Upside
+6%
Average Upside
3%
Scenario EV/EBIT Value Implied Price Upside/Downside
Current Multiple 17.7 kr10.76
0%
Industry Average 18.6 kr11.36
+6%
Country Average 17.8 kr10.85
+1%

Forward EV/EBIT
Today’s price vs future ebit

Today's Enterprise Value EBIT Forward EV/EBIT
kr721.9m
/
Jan 2026
kr40m
=
17.7
Current
kr721.9m
/
Dec 2026
kr90.9m
=
7.9
Forward
kr721.9m
/
Dec 2027
kr111.1m
=
6.5
Forward
kr721.9m
/
Dec 2028
kr133.3m
=
5.4
Forward

Forward EV/EBIT shows whether today’s EV/EBIT still looks high or low once future ebit are taken into account.

Peer Comparison

All Multiples
EV/EBIT
P/E
All Countries
Close
Market Cap EV/EBIT P/E
SE
Pierce Group AB (publ)
STO:PIERCE
854.1m SEK 17.7 0
US
Carvana Co
NYSE:CVNA
91B USD 48.3 63
US
O'Reilly Automotive Inc
NASDAQ:ORLY
79.1B USD 24.1 30.7
US
Autozone Inc
NYSE:AZO
59.3B USD 19.1 24.2
ZA
Motus Holdings Ltd
JSE:MTH
20.1B ZAR 5.5 7.5
US
Penske Automotive Group Inc
NYSE:PAG
10.5B USD 12.7 11.2
US
Murphy Usa Inc
NYSE:MUSA
9.7B USD 15.8 20.5
TW
Hotai Motor Co Ltd
TWSE:2207
289.1B TWD 42.8 15.3
BR
Vibra Energia SA
BOVESPA:VBBR3
37B BRL 13.4 18.8
US
AutoNation Inc
NYSE:AN
7.2B USD 11.9 11.1
US
Lithia Motors Inc
NYSE:LAD
6.5B USD 13.1 7.9

Market Distribution

In line with most companies in Sweden
Percentile
50th
Based on 1 191 companies
50th percentile
17.7
Low
0.2 — 14
Typical Range
14 — 23.3
High
23.3 —
Distribution Statistics
Sweden
Min 0.2
30th Percentile 14
Median 17.8
70th Percentile 23.3
Max 4 325.3

Pierce Group AB (publ)
Glance View

Market Cap
854m SEK
Industry
Retail

Pierce Group AB is an e-commerce company selling motorcycle and snowmobile gear, parts, accessories and streetwear. The company is headquartered in Hagersten, Stockholm. The company went IPO on 2021-03-26. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.

PIERCE Intrinsic Value
17.06 SEK
Undervaluation 37%
Intrinsic Value
Price kr10.76
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