Roots Corp

TSX:ROOT

Business Description

Sector

Consumer Discretionary

Industry

Retail

Headquarters

Canada CA

Employees

1 885

IPO date

Oct 24, 2017

Roots Corp is a Canadian lifestyle apparel company best known for casual clothing, footwear, and leather goods such as bags and small accessories. It designs products under the Roots brand and sells them to consumers who want comfortable, everyday clothing with a distinctly Canadian identity. Its main business is retailing branded merchandise, not manufacturing for other companies.

The company makes money by selling products through its own stores and e-commerce channels, and in some cases through wholesale and licensing arrangements. Its customers are everyday shoppers, families, and gift buyers who want sweatshirts, joggers, outerwear, bags, and similar items that fit a casual lifestyle. Because the brand is the main asset, Roots depends on keeping its style, quality, and brand image consistent across channels.

What makes Roots different is that it sits between fashion and basics: it is not a fast-fashion chain, but a brand built around durable casual wear and recognizable logos. That gives it a clear role in the apparel market as a specialty brand with broad appeal, where the company earns from both direct-to-consumer sales and the long-term value of its brand name.