Intuit Partners with OpenAI in $100 Million Deal to Boost AI in Financial Apps
Nov 18, 2025
Intuit, the company behind popular financial tools such as TurboTax, QuickBooks, Credit Karma, and Mailchimp, has signed a multi-year deal with OpenAI valued at over $100 million per year. Through this partnership, Intuit will use OpenAI's artificial intelligence models to improve its products with advanced AI features.
With this agreement, Intuit will introduce AI agents across its apps to help users manage taxes, finances, and marketing more efficiently. Additionally, users of ChatGPT will soon be able to connect their Intuit accounts and access personalized financial and tax insights directly within ChatGPT.
What does this deal mean for Intuit customers?
Customers can expect smarter tools in Intuit's apps, offering more personalized and helpful financial and tax advice powered by advanced AI.
Will ChatGPT users need a separate Intuit account?
Yes, to get personalized insights from Intuit in ChatGPT, users will need to link their existing Intuit accounts.
Which Intuit products will use OpenAI’s technology?
TurboTax, QuickBooks, Credit Karma, and Mailchimp will all use OpenAI’s technology to enhance their AI features.
Sources
Intuit to pay OpenAI over $100 million a year for model access, ChatGPT integrat...
CNBC
CNBC
Intuit is paying OpenAI more than $100M a year for access to its artificial intelligence models that will power AI agents across TurboTax, QuickBooks, Credit Karma and Mailchimp. ChatGPT users will be able to link their Intuit accounts and act on personalized tax and financial insights inside ChatGP...
Intuit signs $100M+ deal with OpenAI to bring its apps to ChatGPT
TechCrunch
TechCrunch
Intuit has signed a multi-year contract worth more than $100 million with OpenAI, enabling its tax and financial apps to operate within ChatGPT and expanding the company's use of OpenAI's models across its products.
OpenAI, Intuit Strike Strategic Partnership
WSJ
WSJ
OpenAI and Intuit agreed to a partnership in which the fintech firm will deepen its use of OpenAI models and make applications available on the artificial intelligence company's ChatGPT.
Intuit and OpenAI Join Forces to Revolutionize Financial Intelligence, Powering...
Business Wire
Business Wire
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit and OpenAI are teaming up to revolutionize financial intelligence.
Intuit strikes $100 million deal to integrate OpenAI models into financial tools
Reuters
Reuters
Intuit said on Tuesday it has signed a multi-year deal worth more than $100 million with OpenAI to use the ChatGPT maker's artificial intelligence models to power AI agents across its apps such as tax-preparation software TurboTax.
Intuit and OpenAI ink $100M multi-year partnership to expand financial AI capabi...
Proactive Investors
Proactive Investors
Intuit Inc (NASDAQ:INTU, XETRA:ITU) has announced a multi-year strategic partnership with OpenAI that is worth more than $100 million per year, aimed at integrating advanced generative AI models across the company's financial technology products. The agreement will deepen Intuit's use of OpenAI's fr...
Intuit: High-Growth, High-Margin, And Undervalued If Execution Holds Steady
Seeking Alpha
Seeking Alpha
Intuit Inc. remains a high-quality fintech leader, well-positioned for a rebound with a Buy rating and a $740 price target (15% upside). INTU delivered strong FQ4 2025 results: 20% revenue growth, 38% EPS growth, and robust performance across diversified business segments, especially AI-powered Turb...
Intuit Will Pay OpenAI $100 Million In Deal Combining TurboTax And ChatGPT
Forbes
Forbes
OpenAI CEO Sam Altman announced last month the company's ChatGPT would provide direct access to third-party apps while using the chatbot. Altman said at the time a ChatGPT user could ask the chatbot to create a playlist for a party or receive music recommendations through Spotify, or request a speci...
Intuit Will Pay OpenAI $100 Million In Deal Combining TurboTax And ChatGPT
Forbes
Forbes
OpenAI CEO Sam Altman announced last month the company's ChatGPT would provide direct access to third-party apps while using the chatbot. Altman said at the time a ChatGPT user could ask the chatbot to create a playlist for a party or receive music recommendations through Spotify, or request a speci...
OpenAI and Intuit Aim to Turn ChatGPT Into Financial Guru
PYMNTS
PYMNTS
TurboTax maker Intuit has launched a partnership with artificial intelligence (AI) startup OpenAI. The collaboration, announced Tuesday (Nov. 18), will let users of OpenAI's ChatGPT take “trusted, secure, and accurate financial actions” through Intuit's various apps, which can be accessed within the...
Intuit to pay OpenAI over $100 million for model access, ChatGPT integrates with...
CNBC
CNBC
Intuit is paying OpenAI more than $100 million for access to its artificial intelligence models to power AI agents across TurboTax, QuickBooks, Credit Karma and Mailchimp. ChatGPT users will be able to link their Intuit accounts and act on personalized tax and financial insights inside ChatGPT.
Intuit to pay OpenAI over $100 million for model access, ChatGPT integrates with...
CNBC Television
CNBC Television
Intuit is paying OpenAI more than $100 million for access to its artificial intelligence models to power AI agents across TurboTax, QuickBooks, Credit Karma and Mailchimp. ChatGPT users will be able to link their Intuit accounts and act on personalized tax and financial insights inside ChatGPT.
Intuit's AI Push Could Drive 'Ambitious' 20% Annual Growth Even As Consumers Fee...
Benzinga
Benzinga
Intuit Inc (NASDAQ: INTU) is heading into the fiscal first-quarter with strong momentum in QuickBooks and TurboTax Live, even as economic pressure weighs on lower-income consumers.
Intuit & OpenAI Team Up to Shape the Future of Financial Intelligence
Zacks Investment Research
Zacks Investment Research
INTU's new partnership with OpenAI brings real-time financial insights and actions into ChatGPT, aiming to streamline smarter money decisions.
Intuit Gears Up to Report Q1 Earnings: What's in the Offing?
Zacks Investment Research
Zacks Investment Research
INTU projects double-digit Q1 revenue growth, fueled by AI integration, platform synergies and strong product momentum.
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