Sohu.com Ltd
NASDAQ:SOHU
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Sohu.com Ltd
Sohu.com Ltd. is an online media, search, and game service company, which provides online products and services on PC and mobile devices. The company is headquartered in Beijing, Beijing and currently employs 4,900 full-time employees. The company went IPO on 2000-07-12. The firm mainly operates its businesses through three segments, including the Sohu segment, the Sogou segment and the Changyou segment. The Sohu segment’s main business is the brand advertising business, which offers to users, over Sohu’s matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices such as PCs, mobile phones and tablets. The Sogou segment is mainly engaged in search and search-related business, including search and search-related advertising services, as well as Internet value-added services (IVAS). The Changyou segment is engaged in online game business; the platform channel business, which consists primarily of online advertising and IVAS; and the cinema advertising business.
Sohu.com Ltd. is an online media, search, and game service company, which provides online products and services on PC and mobile devices. The company is headquartered in Beijing, Beijing and currently employs 4,900 full-time employees. The company went IPO on 2000-07-12. The firm mainly operates its businesses through three segments, including the Sohu segment, the Sogou segment and the Changyou segment. The Sohu segment’s main business is the brand advertising business, which offers to users, over Sohu’s matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices such as PCs, mobile phones and tablets. The Sogou segment is mainly engaged in search and search-related business, including search and search-related advertising services, as well as Internet value-added services (IVAS). The Changyou segment is engaged in online game business; the platform channel business, which consists primarily of online advertising and IVAS; and the cinema advertising business.
Strong Revenue Growth: Sohu reported total Q3 revenue of $180 million, up 19% year-over-year and 43% quarter-over-quarter, driven mainly by online games.
Gaming Outperformance: Online game revenues hit $162 million, up 27% YoY and 53% QoQ, significantly surpassing expectations due to the success of new and vintage TLBB titles.
Return to Profitability: The company posted net income of $9 million, a reversal from net losses of $16 million last year and $20 million last quarter.
Marketing Services Weakness: Marketing services revenue fell to $14 million, down 27% YoY and 13% QoQ, reflecting macroeconomic pressure.
Q4 Guidance: Management guided Q4 online game revenues down sequentially to $113–123 million and expects a net loss of $25–35 million.
Share Buyback: Sohu has repurchased 7.6 million ADS for about $97 million, completing two-thirds of its $150 million buyback program.
Macro & Ad Trends: Advertising market remains under pressure, but unique content and events help stabilize ad revenues on a small base.
