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AKA Brands Holding Corp
a.k.a.Brands Holding Corp. engages in the provision of a portfolio of online fashion products through its digital platform. The company is headquartered in San Francisco, California and currently employs 1,100 full-time employees. The company went IPO on 2021-09-22. Brands Holding Corp. offers a portfolio of online fashion brands built for the consumers. The Company’s brands share a common focus on Millennial consumers and Gen Z consumers who seek fashion inspiration on social media and primarily shop online and via mobile devices. Its brands are launched on social media channels. The company builds relationships with their target audiences through relevant social content and other digital engagement strategies. Its brands introduce fresh content and merchandise daily. The company utilizes real-time data and consumer insights to identify trends and work with its global sourcing network and brand partners to bring new products to market. Its test-and-repeat merchandising model enables to react to customer demand and test product appeal without taking initial inventory positions and capture in-season demand. Its brands include Princess Polly, Culture Kings, Petal & Pup and Rebdolls.
a.k.a.Brands Holding Corp. engages in the provision of a portfolio of online fashion products through its digital platform. The company is headquartered in San Francisco, California and currently employs 1,100 full-time employees. The company went IPO on 2021-09-22. Brands Holding Corp. offers a portfolio of online fashion brands built for the consumers. The Company’s brands share a common focus on Millennial consumers and Gen Z consumers who seek fashion inspiration on social media and primarily shop online and via mobile devices. Its brands are launched on social media channels. The company builds relationships with their target audiences through relevant social content and other digital engagement strategies. Its brands introduce fresh content and merchandise daily. The company utilizes real-time data and consumer insights to identify trends and work with its global sourcing network and brand partners to bring new products to market. Its test-and-repeat merchandising model enables to react to customer demand and test product appeal without taking initial inventory positions and capture in-season demand. Its brands include Princess Polly, Culture Kings, Petal & Pup and Rebdolls.
Q3 Sales: Net sales were $147.1 million, down 1.9% year-over-year, primarily due to temporary supply chain disruptions impacting inventory.
Gross Margin: Gross margin rose 110 basis points to 59.1%, benefiting from higher in-store sales and less promotional activity.
Inventory Recovery: Inventory levels improved entering Q4, with management confident heading into the holiday season and Q4 sales tracking up low single digits so far.
Guidance Update: Full-year 2025 sales expected between $598–602 million (4–5% growth), with gross margin guidance of 57.6–57.7% and adjusted EBITDA of $23–23.5 million.
Store Expansion: Princess Polly opened new stores and plans 8–10 more in 2026, with physical retail and wholesale channels cited as growth drivers.
Australia Performance: Continued strong growth in Australia, with sales up 5.1% and consistent momentum expected going forward.
Supply Chain Diversification: Significant progress diversifying sourcing away from China, leading to greater flexibility and resilience.
