Betterware de Mexico SAPI de CV
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Betterware de Mexico SAPI de CV
Betterware de México SAB de CV engages in direct-to-consumer selling business. The company is headquartered in Zapopan, Jalisco and currently employs 2,177 full-time employees. The company went IPO on 2021-08-30. DE C.V.. is a Mexico-based company that sells household appliances through an online portal. The firm operates through a Catalogue that shows the different retail household products that it comprises,including kitchen appliances, garden tools, and everyday accesories among other categories. The firm operates accross all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
Betterware de México SAB de CV engages in direct-to-consumer selling business. The company is headquartered in Zapopan, Jalisco and currently employs 2,177 full-time employees. The company went IPO on 2021-08-30. DE C.V.. is a Mexico-based company that sells household appliances through an online portal. The firm operates through a Catalogue that shows the different retail household products that it comprises,including kitchen appliances, garden tools, and everyday accesories among other categories. The firm operates accross all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
Revenue Growth: BeFra delivered 1.4% year-over-year revenue growth in Q3 2025, despite softer consumer demand in Mexico and the U.S.
Profitability: EBITDA increased 22% year-over-year, with margin expanding by 362 basis points to 21.4%.
Cash Flow & Leverage: Free cash flow conversion remained strong at 77% of EBITDA, and net leverage ratio improved from 1.97x to 1.8x sequentially.
Segment Performance: Jafra Mexico was a key growth engine, with 8% revenue growth and 31% EBITDA growth; Betterware Mexico saw a 5.3% sales decline but improved inventory and strategic initiatives.
International Expansion: Jafra U.S. stabilized with a strong September, while new operations in Ecuador and Guatemala exceeded expectations; plans to enter Colombia in early 2026.
Financial Health: Debt reduced from MXN 6,700 million to MXN 5,200 million since early 2022; dividend payments resumed at 30–40% of EBITDA.
Guidance: Management expects full-year EBITDA growth of 1% to 5%; inventory targeted to end the year at MXN 2,100 million.
