LPL Financial started the year strong, reporting a record adjusted EPS of $5.15 and total assets reaching $1.8 trillion. The company attracted $71 billion in organic net new assets, marking a 16% growth rate. LPL is on track to close its acquisition of Commonwealth Financial, expected to add nearly $350 billion in assets. They anticipate Q2 service and fee revenue to increase by $5 million, with operational efficiencies leading to a reduction in core G&A expenses. Overall, the firm's commitment to delivering value to advisers positions it well for sustained growth.
LPL Financial Holdings Inc. reported an impressive first quarter in 2025, despite facing rising macroeconomic uncertainties and market headwinds. The company achieved record financial results with an adjusted earnings per share (EPS) of $5.15, an indication of robust operational performance. The total advisory and brokerage assets reached a historic high of $1.8 trillion, bolstered by record organic net new assets of $71 billion, translating to a remarkable 16% annualized growth rate. This growth reflects LPL's commitment to providing valuable financial advice and supporting its advisors effectively.
LPL is committed to expanding its market presence through both organic and inorganic strategies. In the first quarter alone, the company recruited assets totaling $39 billion, contributing to a cumulative record of $167 billion over the past 12 months. Most notably, LPL has completed transitions from Prudential and Wintrust, onboarding a significant amount of assets. This effort showcases LPL's operational excellence and strategy for accommodating large financial institutions seamlessly. Additionally, LPL is on track to close its acquisition of Commonwealth Financial Network later in the year, expected to add nearly $350 billion of client assets on its platform, further enhancing its competitive standing in the wealth management sector.
LPL has shown significant discipline in managing its General & Administrative (G&A) expenses, with expectations for full-year 2025 core G&A in the range of $1.730 billion to $1.765 billion. This represents a decrease in the upper end of the range by $15 million from previous guidance. For Q2 2025, LPL anticipates core G&A to be between $435 million to $445 million. This dedication to cost efficiency has led to an adjusted pretax margin of around 40%, evidencing the company's ability to manage expenses effectively while continuing to invest in growth.
Looking forward, LPL is optimistic about its growth trajectory. The company projects an increase in service and fee revenue by approximately $5 million sequentially driven by expected contributions from conference revenues and ongoing business growth. Moreover, the client cash revenue is anticipated to show resilience, remaining flat as cash balances stabilize amidst fluctuating interest rates. This combination of effective cost management and targeted revenue growth initiatives positions LPL favorably for continued profitability.
An essential component of LPL's strategy is enhancing support for its advisors. The firm boasts an impressive 98% client asset retention rate, underscoring its effectiveness in providing a top-tier advisor experience. With an increasing focus on technological advancements and operational efficiencies, LPL is working to foster stronger relationships with advisors, aiming to boost both client acquisition and retention. This commitment is expected to drive not only growth in assets but also an increase in the overall productivity of the advisory network.
While LPL has reported strong results, the market's volatility could have potential impacts on future earnings and advisor movement. Historical trends suggest that increased market volatility often leads to a slowdown in advisor transitions. Currently, advisor movement is around 5%, down from historical levels of 6% to 6.5%. However, LPL remains confident that its unique offerings and strong service will continue to attract advisors despite these challenges, creating ongoing opportunities for substantial market share gains.
In summary, LPL Financial's first quarter of 2025 highlighted its resilience and strategic execution in a challenging environment. With strong financial metrics, effective cost management, and a clear focus on growth through M&A, LPL is well-positioned for the future. The acquisition of Commonwealth Financial Network promises to enhance its service offerings and advisor support, solidifying its status as a leader in the wealth management industry. Investors can look forward to continued operational excellence and growth opportunities across its business segments.
Good afternoon, and thank you for joining the First Quarter 2025 Earnings Conference Call for LPL Financial Holdings Inc. Joining the call today are our Chief Executive Officer; Rich Steinmeier and President and Chief Financial Officer, Matt Audette. Rich and Matt will offer introductory remarks and then the call will be open for questions. The company would appreciate if analysts would limit themselves to only 1 question. To ask a follow-up, please reenter the queue. The company posted its earnings press release and supplementary information on the Investor Relations section of the company's website, investor.lpl.com.
Today's call will include forward-looking statements, including statements about LPL Financial's future financial and operating results, outlook, business strategies and plans as well as other opportunities and potential risks that management foresees. Such forward-looking statements reflect management's current estimates or beliefs and are subject to known and unknown risks and uncertainties that may cause actual results or the timing of events to differ materially from those expressed or implied in such forward-looking statements.
For more information about such risks and uncertainties, the company refers listeners to the disclosures set under the caption, forward-looking statements in the earnings press release as well as the risk factors and other disclosures contained in the company's recent filings with the Securities and Exchange Commission.
During the call, the company will also discuss certain non-GAAP financial measures. For a reconciliation of such non-GAAP financial measures to the comparable GAAP figures, please refer to the company's earnings release, which can be found at investor.lpl.com. With that, I will now turn the call over to Mr. Steinmeier.
Thanks, operator, and thank you to everyone for joining our call. It's a pleasure to speak with you again. It's been a strong start to the year for LPL. We delivered another quarter of strong business performance. We reported excellent financial results, and we reached an agreement to acquire Commonwealth, significantly accelerating our progress towards our vision to be the best firm in wealth management. We accomplished this against a challenging operating backdrop with rising macroeconomic uncertainties. It's periods like this that serve as a reminder, of the value of professional advice, the importance of our responsibility to support our advisers and the strength and resiliency of our business model. .
Okay. Now let's turn to our Q1 results. Despite market headwinds during the quarter, total assets increased to a new quarterly high of $1.8 trillion as we attracted record organic net new assets of $71 billion, representing a 16% annualized growth rate. Our first quarter business results led to strong financial performance with record adjusted EPS of $5.15.
Now let's turn to our strategic plan and our growth across our organic and inorganic activity initiatives. Our vision is clear. We aspire to be the best firm in wealth management. To do that, we are focused on 3 key priorities: one, pursuing novel and differentiated strategy enable the firm's sustained success; two, creating an extraordinary employee experience, so employees in turn deliver an unparalleled client experience; and three, leading the firm with operational excellence through increased intentionality and rigor.
Effectively executing on these focus areas will help us in our industry-leading growth while delivering improved operating leverage. With that as context, let's review a few highlights of our business growth. In the first quarter, recruited assets were $39 billion, bringing our total for the trailing 12 months to a record $167 billion. In our traditional independent market, we added approximately $20 billion in assets during Q1, a record for the first quarter of the year. This improves on our already industry-leading capture rates of advisers in motion while also expanding the breadth and depth of our pipeline.
With respect to our expanded affiliation models, strategic wealth, independent employee and our enhanced RIA offering, we delivered another solid quarter, recruiting roughly $2 billion in assets. And as we look ahead, we expect that the increasing awareness of these models in the marketplace and the ongoing enhancements to our capabilities will drive sustainable growth.
Next, we added approximately $1 billion of assets in the traditional bank and credit union market. We also continue to make progress with large institutions. Or during the first quarter, we onboarded the Retail Wealth Management business of Wintrust Financial and completed the transition of Prudential advisers onto our platform. Our momentum continued in Q2, where in April, we announced that First Horizon would onboard its wealth management business to our institution services platform.
Turning to overall asset retention. It remains industry-leading at 98% for the first quarter and over the last 12 months. This is a testament to our continued efforts to enhance the adviser experience through the delivery of new capabilities and technology and the evolution of our service and operations functions. As a complement to our organic growth, we closed and onboarded the acquisition of the Investment Center and advanced our work to onboard and integrate Atria Wealth solutions, for which the conversions began last weekend.
Now, as for our planned acquisition of Commonwealth Financial Network, I can't underscore enough how honored we are to be partnering with the team at Commonwealth as we jointly engage with their advisers to articulate the power of combining our 2 firms. I have personally had the good fortune of speaking with a number of Commonwealth advisers. And the more time I spend with them, the more I understand the power of this distinguished community. Many of these advisers have worked together for decades, supported by a highly responsive management team that has cultivated a unique culture and family like atmosphere. I have the utmost conviction in the value of preserving and fostering the Commonwealth community.
We remain steadfast in our commitment to delivering on this tremendous opportunity to bring together the best of 2 great firms. We will preserve Commonwealth's industry-leading service experience, which has garnered the #1 in independent adviser satisfaction with J.D. Power for 11 consecutive years and we'll build upon that with an upgraded best-of-breed platform, including more flexible technology, a more comprehensive product set, extensive research and unique capabilities like LPL's liquidity and succession offer. By preserving the Commonwealth experience for advisers and maintaining continuity in the broader community and culture while also leveraging the substantial resources and capabilities of LPL, we will deliver an unparalleled offering for independent financial advisers with Commonwealth at LPL.
We are still in the early innings of the retention effort, but are tracking to our plan and in line with our expectations with respect to adviser commitments. We spent the last several years building out the team, processes and capabilities to execute large and compliant boardings. All geared towards ensuring a frictionless experience for transitioning advisers. We are now focusing those resources on this important opportunity to ensure that we deliver a seamless transition.
In closing, the first quarter was a strong start to the year, and we feel great about our position as a critical partner to our advisers and institutions, while we continue to maximize long-term value for shareholders. With that, I'll turn the call over to Matt.
Thanks, Rich. I'm glad to speak what everyone on today's call. As we move into 2025, we remain focused on serving our advisers, growing our business and delivering shareholder value. This focus led to another quarter of strong organic growth in both traditional and expanded market as we onboarded the wealth management businesses of Prudential and Wintrust and are preparing to onboard First Horizon later this year. .
As a complement to our strong organic growth, we closed and onboarded the acquisition of the investment center in March, continue to prepare to onboard our Atria advisers; and lastly, entered into an agreement to acquire Commonwealth Financial. So as we look ahead, more excited than ever by the opportunities we have to serve and support our growing advisory while continuing to deliver an industry-leading value proposition and drive organic growth.
Now turning to our first quarter business results. Total advisory and brokerage assets were $1.8 trillion, up 3% from Q4 as record organic net new assets more than offset lower equity. Total organic net new assets were $71 billion and approximately 16% annualized growth rate. Prior to the onboarding of Wintrust advisers in the remaining Prudential asset, our annualized organic growth rate was approximately 7%, a strong result, both on an absolute and relative basis.
On the recruiting front, Q1 recruited assets were [$39 billion]. which included [$16 billion] from Wintrust. Prior to large institutions, recruited assets were approximately $22 billion, a record for the first quarter of the year. As for our Q1 financials, the combination of organic growth and expense discipline led to an adjusted pretax margin of approximately 40% and record adjusted EPS of $5.15.
Gross profit was $1.273 billion, up $45 million sequentially. As for the components, commission and advisory fees net of payout were $363 million, up $50 million from Q4. Our payout rate was 86.8%, down 100 basis points from Q4, largely due to the seasonal reset of the production bonus at the beginning of the year.
Looking ahead to Q2, we anticipate our payout rate will increase by approximately 60 basis points, driven by the typical seasonal build in the production. With respect to client cash revenue, it was $408 million, up $11 million from Q4 as average cash balances increased during the quarter. Overall client cash balances ended the quarter at $53 billion, down $2 billion, sequentially, primarily driven by advisory fees paid during the quarter.
Within our ICA portfolio, the mix of fixed rate balances ended the quarter at roughly 60% within our target range of 50% to 75%. Looking more closely at our ICA yield, it was 337 basis points in Q1, up 2 basis points from Q4, driven by higher yields on our fixed rate contract renewals. As we look ahead to Q2, based on where client cash balances and interest rates are today as well as the yields on our new fixed rate contracts, we expect our ICA yield to be roughly flat in Q1.
As for service and fee revenue, it was $145 million in Q1, up $6 million from the quarter , driven by strong organic growth and higher IRA fees. Looking ahead to Q2, we expect service and fee revenue to increase by approximately $5 million sequentially, driven by conference revenues and the underlying growth of the business.
Moving on to Q1 transaction, it was $68 million, up $6 million sequentially due to increased trading bar. As we look ahead to Q2, we expect transaction revenue to be roughly flat.
Now let's move on to our recent large institution onboard as well as our close and upcoming acquisitions. As for large institutions, in Q1, we onboarded Wintrust and completed the transition of Prudential onto our plan. Collectively, these onboardings added over $80 billion of clients. In terms of M&A, we recently started the onboarding of Atria advisers, which will continue for the next few months and expect to close our acquisition of Commonwealth in the second half of this year. These acquisitions are expected to add nearly $350 billion of client assets to our platform.
Now let's turn to expenses, starting with 4G. It was $413 million in Q1. For the full year 2025, we're seeing early returns on our renewed focus to drive operating leverage in the business as our efficiency efforts have slowed the growth for G&A. As a result, lowering the upper end of our outlook range by $15 million. We now anticipate full year '25 core G&A to be in a range of $1.730 billion to $1.765 which includes $170 million to $180 million of expenses related to Prudential in Atria, but as prior to expenses associated with common.
To give you a sense of the near-term timing of the -- as we look ahead to Q2, we expect core G&A to be in a range of $435 million to $445 million. Moving on to Q1 promotional expense. It was $152 million down $21 million from Q4, primarily driven by lower Prudential related onboarding costs as well as seasonally lower conference.
Looking ahead to Q2, we expect promotional expense to increase by approximately $20 million driven by conference spend as well as increased transition assistance resulting from strong grady. Turning to depreciation and amortization. It was $92 million in Q1, flat to -- looking ahead to Q2, we expect depreciation and amortization to increase by roughly $5 million. As for interest expense, it was $81 million in Q1, down $1 million sequentially due to lower interest expense on our floating rate.
In addition, in early April, we issued $1.5 billion of senior notes to finance a portion of the acquisition of common. As a result, in Q2, we expect interest expense to increase by approximately $20 million sequentially.
Lastly, a reminder that until the closing of Common, we will earn interest on the proceeds from our recent capital. As such, we expect interest income to increase by approximately $30 million sequentially. Regarding capital management. We ended Q1 with corporate cash of $621 million, up $142 billion from Q4. As for our leverage ratio, at the end of Q1, it was 1.8x. As a reminder, we expect to close our acquisition of Commonwealth in the second half of this year. And following the close, we expect our leverage ratio to be approximately 2.25x, a little above the midpoint of our target range of 1.5 to 2.5x.
To uphold our commitment to maintaining a strong and flexible capital position. We paused share repurchases following the announcement of our planned acquisition of Common. Following the close mean to reduce leverage closer to the midpoint of the range by the end of 2026. Once we onboard Commonwealth, we will revisit share repurchase, guided by our leverage issue at that time and our overall capital allocation framework.
Moving on to capital deployment. Our framework remains focused on allocating capital aligned with the returns we generate, investing in organic growth first and foremost, pursuing M&A where appropriate and returning excess total to shareholders. In Q1, we deployed capital across our entire frame as we continue to invest to drive and support organic growth. allocated capital to M&A, both within our liquidity and succession program as well as the acquisition of the investment center.
And lastly, return capital to our shareholders, buying back $100 million of our shares. In closing, we delivered another quarter of strong business and financial results. As we look forward, we remain excited about the opportunities we have to continue to drive growth, deliver operating leverage and create long-term shareholder value. With that, operator, please open the call for questions.
[Operator Instructions]Your first question comes from the line of Devin Ryan with Citizens Bank.
On Commonwealth, Rich, I heard the prepared remarks. It would be great to get some additional context just on how the conversations have been going anecdotally, if you can frame how are through the recruiting process you are and how the financial packages are coming together relative to what you modeled? And then interrelated, on the other side, the reaction from LPL advisers and other advisers in motion, you're speaking assuming others could be excited about what this could look like pro forma or at least curious. So I'd love to get some thoughts on that as well. .
Yes. Thanks, Kevin. I think the way you were able to package a bunch of questions together there that didn't technically violate the single question rule, but definitely a nuance. So maybe let's tied this thing head on. And if I don't hit all of the sub-elements, just come back to me. So I would say on balance, the trend is going very well.
We announced it at the end of March, and so we're about 5 weeks into the effort. And so that's still quite early as -- especially as you head through an event like this where folks really cherish commonwealth and so they need a little bit of time the advisers to reflect on the announcement as well. But we're progressing in line with our expectations. As I mentioned, tracking towards our 90% retention target. We've seen there's been ample chatter in the marketplace around the deal, but that really speaks to the importance of the Commonwealth franchise and quite honestly, the quality of their advisers.
It's exactly what we expected to see with the franchise of this quality. So we've spent the last several weeks working closely with the Commonwealth team and I've been really engaged personally with their advisers. -- the collective team has been engaged in person and in virtual meetings. Good news is they've had conferences recently, so we've had joint conference participation with the advisers to share the forward-looking LPL value proposition plus Commonwealth proposition together.
We have regular engagement with the Commonwealth leadership team on how to make sure that we're reflecting this properly back to all of the advisers. And in every manner of human interaction, just even in just this week alone, I shout out a couple of great conversations I personally had with Dan and Cary Pines during a rainstoride in Scottsdale with 20 advisers and family. Just I was out on a wine thing tour, actually blind wine tasting with Reagan Saylor, West auto and other advisers, again, having casual interactions. I had lunch on Sunday in Sacramento with Leslie Roper day, who inside whose brother is the drummer for the ban cake and land in Democco and just having those interactions to hear where they stand.
And of course, the advisers are wanting to make sure they do proper diligence and they're wanting to understand this continuation of Commonwealth -- and I think those reflect those conversations is really productive, folks listening, asking really great questions, as you might expect from professionals, what those discussions have really reflected for me. And the 2 conferences I've attended the last 2 weeks is that Commonwealth is a very tight community that oftentimes feels are more like a family. And we are deeply committed to keeping that community intact, safeguarding their experience, their cultures, their capabilities.
And so with LPL, Commonwealth advisers can look forward to all of what makes Commonwealth great plus the enhancements that will improve their overall experience while together, including preserving the brand, premium service model, their leadership team, meaningful resources to train and onboard Commonwealth financial network service professionals to continue to deliver the service to the existing Commonwealth advisers, we'll deliver capabilities that preserve the elements of the adviser experience as well, like robust feedback mechanisms, et cetera. And so Beyond all of that will facilitate a seamless a conversion possible and we've demonstrated a fearless track record of executing scale conversions. with over 70 -- sorry, with over 90% of Commonwealth accounts moving without repapering. And so -- in addition to all of that, the Commonwealth of benefit from our best-of-breed platform, more flexible technology, comprehensive product set, extensive research, unique capabilities like LNS. But all in all, we feel great about the value proposition we're delivering to combis. And feel great about the shape of the transaction itself.
Now you asked specifically about how LPL advisers have reacted. And I would tell you, on balance, it is almost nearly universal in LPL advisers being incredibly supportive of joining together with Commonwealth. So many of our advisers have friendships with commonwealth providers. Like us as a firm, they've held them in high regard for years and look forward to being part of a bigger ecosystem that includes both of the adviser sets. They also know that so much of the culture that we're talking about at Commonwealth is going to be delivered back into LPL more broadly. And so the enhancements of our service experience, the ability to capture feedback real time and then disposition act on that feedback, the responsive culture and again, in an aligned environment that, quite honestly, these are the 2 best firms in the 1099 marketplace. They support independent advisers unlike any other firm. and the advisers recognize that harmony of those 2 firms coming together.
And so across the board, I'm just getting high fives and handshakes from our LPL advisers about the thought of bringing those best-of-breed capabilities that Commonwealth has into LPL while being able to be party to a community that has some of their best friends as well.
Your next question comes from the line of Steven Chubak with Wolfe Research. .
I did want to add on expenses. So encouraging to see the tightening of the core G&A range and moving that upper bound lower I was hoping we can get some additional context around the source of those efficiencies and your confidence in the ability to deliver positive operating leverage while still making the necessary investments in the services platform and deploying that fluid, leveraging the Commonwealth offering.
Yes, I think the headline is the conviction is high. I think even when you just look at what we talked about on guidance for just this quarter, right? I think when you -- maybe a little bit of context first, in our core G&A growth rate -- as you know well, going back just a couple of years ago, we're in the double-digit range, 15% in 2023. And just the plans for this year to be down to 6% to 8% and then and then just 1 quarter in a year, I think you know us well, is not very often that we would update our guidance just after 1 quarter.
And I think that gets to the heart of your question, confidence that we have in delivering operating and we're making great progress already. And these -- to your question on the things that we are doing and the source of those, it's kind of basic things, but I think we are very focused on executing. It's automating manual processes, -- it's reducing friction system that leads to fewer calls into the service center, it leads to fewer errors and documents that both frustrates advisers and our teams on our side have to process them. So it's the types of investments that I think it's a rarity where you can invest a dollar in something, not only does it reduce costs, but it also improves the client experience and improves our employee experience. So kind of a 3 for 1 on what we're delivering here.
So I think our conviction is high. And of course, we'll continue to update along the way. But this is something -- and maybe just to add to it, it's not just about our conviction is high for 2025. I think this is something that has really been something we focused on before, but I think with the focus the enhanced focus we have now, I'd describe it as more ingrained in our culture because this, again, to repeat the point, if we can do something that improves our client experience, our employee experience and drop savings to the bottom line, meaning our investor experience, there's -- it's kind of a no-brainer to really, really focus on that.
And I think to your point on how we can continue to do that while still investing in the services group, still investing to deliver and support the commonwealth experience, they're related. Like that is the reason that we can do that. The reason that we can just deliver and support those and those capabilities because we are getting more efficient, more effective on the rest of the company. So it's all connected, but headline perhaps is obvious. We're excited about the progress we've made so far and our conviction on continuing to do this remains high.
Your next question comes from the line of Michael Cyprys with Morgan.
Matt. Maybe just on the recruiting pipeline. Maybe you could just speak to that for a moment, just in terms of how you see that shaping up in this more volatile backdrop here across the markets because what you're seeing, what your expectations are for LPL, but also the broader industry. Do you see adviser been slowing have changed? Do you think there's scope for adviser movement to pick up -- and are you seeing the pipeline shape up across your various channels? .
Thanks, Michael, it's Rich. So maybe kind of let me try to hit those in turn. I think as we've looked over -- we've seen a new normal in the adviser movement. It's moved to about 5% movement in or around that range. Historically, we have been used to seeing adviser movements it in that some is 6% as high a 6.5% range. And so when you think about the environment that we're in today, it does feel like we're in a new normal.
Now for us, while we see that as potentially the new normal and would be opportunistic if that were to move higher you see us continuing to deliver improved because that's reflective of our win rates continuing to move higher I think you can see that in our Q1 results. And I think you've seen that natively over the last quarters as well as the last couple of years.
We have heard a little bit in the marketplace around an enhancive landscape -- that doesn't feel much different than the competitive landscape we've been in before. We have heard, as you have heard from several peers that they are tended to change their transassistence to try to drive more capture. I'd remind you that as we talk to advisers, and we probably talk to more advisers on the move than any other firm in the industry. They're looking for a firm that facilities, technology, service that is unparalleled, that's the first. Then they look at ongoing economics for which I can tell you, even in the throes of this wealth recruiting event, what we see from ourselves relative to competitive peers are.
They may be throwing large TA, but their ongoing economics are not. compelling relative to ours. And the third thing that advisers will look at is transition assistant rates. And so we feel really confident that the appeal of our model continues to strengthen we should be able to maintain our industry leading capture of advisers in motion. Now
specific to an environment that looks a little more volatile. And I think that's seen recently is a little more volatility. Historically, when we've seen more volatile market environment, you will see sometimes advisers push out mode. That's what we're used to. Those don't not move but there are oftentimes they don't want to be a replace during a highly volatile experience for their clients. So you can see the push that may move and give you a little idiosyncratic results quarter-to-quarter.
But over a longer arc advisers are still going to move firms. We continue to see in our pipeline that we're having really good conversations. We continue to see the pipeline grow. But I would say, I'm probably a little bit wary of what will happen in a continued volatile market around the margins as to whether some of that movement doesn't push out a quarter or 2.
Next question comes from the line of Alex Blostein with Goldman Sachs.
So maybe just building last question around the current environment. It feels like the underlying client, the wealth client, the customer has been kind of hanging better in this market sell off than what we've seen in the past. So maybe talk a little bit about just the same-store sales dynamics in the book that you've seen through this market volatility to what extent that differs maybe from other periods to market sell off. And as part of that, the obligatory question on cash, where that stands, would be helpful. .
Do you want me to take the answer,
Thanks, Alex. So let's talk about same-store sales. So for us, same-store sales has been a real point certainly over the last couple of years to continue to build more support into our advisers and give them the tools and capabilities consistently grow their practice. We've done that through building more growth coaching programs through having more active engagement and financial planning, being active in the marketplace to help our advisers as they think about brokerage to advisory.
And you can look at some even teaming and structure of teams. And so we've continued to enhance our support of our adviser same-store sales by building a rust team and support network to help implement not only best practices but even not just learn about best practices, but in practice, if they're more planning, our business solutions come into the fold in a very material way. We've got support of high net worth service and helping them win high net worth cases as well.
We have paraplanners and advanced planning teams that can help them not only with straightforward planning, but with advanced planning capabilities, including tax planning and estate planning. And so for us, we've been building a more and more set of services and solutions in support of our advisers. And likewise, we've seen strengthening in our same-store sales that we think hope is going to be sustainable across a longer arc.
In this market segment, I think you'll be right during this movement. We've seen what you get to in volatility, Alex, it's not -- it's a little bit different than the adviser discussion, which is that in volatility, advisers may stay put. What you'll see in volatility for end investors is a flight to quality. That's what you will see is more often than not, a flight out of robo solutions, self-serve solutions, self-directed solutions into advisers. Reflecting this resilient market, reflecting this resilient offering that we support at least, which is the best advisers in the industry, delivering advice to end investors. And investors are looking for support, they're looking for guidance. You will see that in the form of financial advisers. And so it wouldn't surprise me that across highly volatile times, what you would see is advisers seeing winning more and more new clients, while losing less clients at the same time. So that's kind of maybe a broad brush stroke over same-store sales, and I'll let Matt hit the cash question.
Yes. And Alex, given we're sitting here in May. I'll give maybe a bit of a comprehensive update on April, starting with cash to your question. So as I think you know well, but just to emphasize for everybody, there are 2 seasonal factors in April from a cash standpoint. The biggest is typically occur primarily in that month. that reduced cash for us by around $2.5 billion. And in the normal month 1 of a quarter, advisory fees in the first month of the quarter, which brought cash down around $1.5 billion. .
So put those 2 things just from a seasonal standpoint, cash was down over -- a little over $4 billion in the month. Outside of that, though, normal activity had cash grow by almost $3 billion. So you net all of that out, in April cash decreased by about $1.3 billion to a total of around $51.8 billion, which I would I describe as being a bit better than typical or a bit better than expected for the month of April. On the organic growth side, similar seasonality for April. Both those items, taxes and advisory fees also reduce M&Aby about 3 percentage points. And when you factor that in, April organic growth came in around 4%. So 7% prior to those 2 seasonal factors.
One thing I would remind though, for NNA for Q2 is those large OSJ separations that we discussed a few quarters back. They collectively served around $20 billion of assets billion of that has off-boarded so far through Q1. So we have $11 billion to go, which we expect the majority of that to be in Q2 and potentially into Q3. So just keep that in mind for the quarter. And then lastly, given -- again, we are sitting here in May, just pointing to where April overall AUM ended with the market headwinds offsetting the organic growth that we had April ended right around where March did. So around 1.8 right. So a little bit of a unique update given. We're already sitting here in month 2, but I hope that helps.
Your next question comes from the line of Dan Fannon with Jeffries.
I was hoping to get an update on the integration and onboarding of Atria and Really how that's tracking versus the original estimates and expectations you gave us when those deals were announced. .
I'll start with Atria. So overall, is we're on track, right? If you remember, we closed in Q4 last year, rack to meet our estimate of 80% retention, which would be around $88 billion of assets the run rate EBITDA. Nothing has changed there, even despite a little market pullback. We anticipate still hitting that run rate benefit from an EBITDA standpoint of $150 million by the end of this year. And then maybe just to date on the conversions, which have begun. We mentioned that a little bit in the prepared remarks, but we've got a 7 conversions to do in total. We just did the first 2 just this last week, 2 conversions with 2 different custodians, which is not an easy thing to do.
And I would tell you overall, the conversion went really well. And I think it's just a testament to that team the capabilities that we've built, the experience that we have and really doing the conversions -- those went well. So 5 more to go, and those will happen over the next couple of quarters. And then the revenue and expense synergies really follow. So headline is going well and in line with those estimates.
With respect to Prudential, we've now completed that onboarding which led to an overall $67 billion of assets coming on to the platform, $27 billion of that was this quarter. And that was a bit better than the numbers at announcement, which we're expecting. So that flows through a bit to the EBITDA contribution as well. So we had initially expected a $70 million run rate. And with those incremental assets as well as syncing up the rest of the model, we now expect to hit a run rate of $80 million of EBITDA from Prudential. And we're about through the quarter, we're about halfway there on that. And so the rest of the synergies will come through. And 1 of the big drivers of that is the cash balances as they make their way into our cash sweep that's driven by trading activity.
So that will shift over the remainder of this year. Hard to predict because it is trading activity, but I think we've done this enough times if history is a guide by the end of this year, the majority of those balances will. So that should lead to that $80 million of run rate EBITDA from Prudential.
Your next question comes from the line of Mike Brown with Wells Fargo.
Okay. Great. So the pace of institution wins has continued at a high pace. I just wanted to check in, how is the pipeline looking for activity there? And what is kind of the right cadence for you now on basis?
Yes. Thanks. Appreciate the question. it's Rich. .
So I think maybe I'll take a step back and we'll answer the question, but I want to give you maybe a bit of a broader perspective. As we look at -- we look at a couple of markets. First, as we look at the large bank market, where we really leadership in that market, and we've successfully attracted $120 billion in assets to date, including First Horizon, which we announced earlier that large bank opportunity is around $1.5 trillion market opportunity. .
We got to like our position in that market, usually the first call you're going to make as you begin exploring thinking about partnered outsourced model. and we continue to make enhancements to our experiences in that marketplace to continue that leadership. And then subsequently, we've expanded offering into that insurance BD as well as product manufacturers, which for us, again, represents an additional market opportunity, as Matt alluded to, we completed that conversion potential in Q1, which I think as well gives us a run rate client at scale, we can reflect the experiences, the transition and then the ongoing value in the partnership.
Now all of those of leadership in those 2 marketplaces would reflect in our pipeline as we can add to a deep list of potential partners considering. But I would
I would give you one other perspective coming here. And given the critical work we have ahead of us to complete the at onboarding and you prepare for the acquisition of Come well, we're really focusing our resources on delivering a seamless experience for those new advisers joining our platform and while ensuring we continue to deliver a great experience for our existing advisers.
So I wouldn't expect too much by way of other large announcements for the time being
Your next question comes from the line of Bill Katz with TD Cohen.
Just coming back to the knock-on effects with the Commonwealth transaction. More interested now in terms of what the strategic response is by some of the smaller and whether or not the combination or the pro forma combination unlock more opportunities to consolidate strategically versus just through regular way financial adviser wins.
Yes, Bill, I'll take a cut at it, Rich. And then you redirect me if you don't think you're getting the answer to the question you asked. So I think what we've seen in the marketplace is a lot of activity regarding Commonwealth is, as I had alluded to. But to be completely frank with you, I'm not sure that there are a lot of credit layers that Commonwealth advisers would consider as an alternative LPL.
I think there are a couple out there and they're being very active. I think you see a lot of the smaller players trying to take and assert themselves into the smart opportunity. And I think it's just going to be a struggle for them to be competitive relative to our robust set of capabilities, especially when you think of how we have been very clear on that we are keeping the Commonwealth experience. We are keeping the brand that we are keeping the service associates to deliver their experience today.
So we are keeping the culture, the community, the trips, study groups, the practice consultants, power and practice consultants that help them grow. You look at that and say, that has been an exceptional franchise with an exceptional leadership team that has delivered support for advisers over 46 years, put that together with LPL. And it is a bill to come incredibly forward as an alternative to that. And I'd say whether you're small or whether you're large, I do not believe there is a credible alternative that is close to our experience.
And when you put on top of that the fact that we are going to go through a nonconversion event, meaning that largely these advisers, as I mentioned, over 90% of their accounts will not have to be repapered the continue -- the continuity of the service experience. They will not change their brand. They will not have to explain to their clients a major change. They will not have to be out of the marketplace for 30, 60, 90 days as they work through repapering. I think it leads to -- I'm hopeful that we will continue to reflect our capabilities state and have the Commonwealth advisers realize that this combined firm will be a leader, not just in the 1099 segment but across wealth management.
And quite honestly, I would say for advisers, you want to be with a term firm that is changing the industry, not reacting to industry change. And that's the orientation of this firm. We are shaping where the industry is headed. We are pushing forward to serve advisers new and differentiated ways while recognizing that advisers are #1 consumer and we serve them. Now you asked about whether small firms can continue to participate in the marketplace.
I'm sure they will have the ability to carve unique positions in the market. But I think day by day, it becomes more challenged for players that are not at scale to compete effectively with firms like ourselves who not only have scale, capacity to invest, have been committed. And I think we are unique in the marketplace and that we have committed to the flexibility to ensure the unique communities and service experiences that have first been demonstrated through our newer affiliation models that subsequently will be demonstrated through our Commonwealth partnership where we will allow them to feel flexible and small while gaining the scale and capabilities of a leading player in the marketplace.
Just think it gets challenging day after day for smaller players to continue to compete. It doesn't mean it's impossible. There are some great players in the marketplace, but I think it's harder.
Your next question comes from the line of Jeff Schmitt with William Blair.
How does your internal capacity look for onboarding deals and partnerships. Have you done quite a few. Just curious if you're seeing any constraints where you need to build that out further as these deals get bigger? Or do you think you can continue with deals at this pace?
Jeff, I'll answer that one. I think maybe building a little bit on what Rich was saying earlier in my comments, I think from a capacity standpoint and a team standpoint, I think we've built a great team and tools and capabilities to bring -- if you just look at what we've done in the last 12 months and we're working on right now to be able to have a really, really high capacity.
I think that said, when you look at what we have in front of us, specifically right now, on beginning the Atria conversions and specific -- specifically getting ready for Commonwealth, building on Rich's point earlier, I think that the recruiting pipeline continues to be quite large. The dialogue continues to be quite good. But I think from a timing standpoint, we're going to be quite focused on those 2 initiatives and doing those really, really well. for those teams and those advisers. So I wouldn't expect any announcements of other large deals in the near term because I think we've got enough to focus on right now.
But that doesn't take away from the opportunity that we would have over the long term. It's more of a prioritization of the work that we have in front of us right now.
Your last question comes from the line of Benjamin Budish with Barclays.
This is Chris O'Brien on for Ben. I wanted to hit on annuities. It looks like they've been pretty strong in LPL and we look at the LIMBER data, it looks like LPL is outperforming meaningfully. So -- is there any way you can just tell us what you're seeing in terms of activity in annuity sales? And how much of this growth has been driven from the recent acquisitions?
Yes. I think on -- I mean we are a large distributor of annuity. So it's a strong part of our business. I think that when you just look at the trends, in this quarter. I think you've got 2 things going on. One is bringing through Prudential fully on board, right? They're a big part of their business is annuity sales it is insurance. And I think when you see the trends in sales commissions and specifically annuities, just looking at this quarter, that's probably 3/4 of it is really Prudential coming fully on board and ramped up on the platform.
And the other quarter is our core business. And I think it speaks to the diversification of serving and supporting both the advisory business and our brokerage business and being in an environment where -- whether it be the volatility, the level of interest rates, whether it be variable annuities, fixed annuities. That's a product that matters and is relevant to our advisers' clients. And I think we have that offering that 25% of that growth is really just our overall wanting and needing and having bots.
That said, there is a macro driver in that. So as interest rates kind of leveled off as volatility has started to come down. I wouldn't be surprised if sales commissions because they rarely driven by those products come down a bit in future quarters. But I think back to our core offering, it is a big part of our core offering. And as we grow the business with firms like Prudential, this is an area where you see those benefits grow
That concludes our Q&A session. I will now turn the call back over to Mr. Steiner for closing remarks.
Thank you so much, operator, and thank you all for joining us. We look forward to speaking with you again in July. Have a great night.
that concludes today's call. Thank you all for joining. You may now disconnect. .