Samsung Launches Galaxy XR Headset to Compete with Apple and Meta

Oct 22, 2025

Samsung has announced the release of its new Galaxy XR mixed reality headset. The device is designed to compete with other leading headsets from Apple and Meta in the growing field of extended reality technology.

The Galaxy XR headset uses Google's Android XR operating system and is powered by Qualcomm's Snapdragon XR2+ Gen 2 platform. It also features artificial intelligence (AI) capabilities provided by Google.

The headset allows users to experience virtual and mixed reality by displaying apps and other digital content in their field of view.

Samsung's Galaxy XR is priced at $1,800, which is about half the price of Apple's competing Vision Pro headset. Sales for the Galaxy XR start on Tuesday night.

What is the Galaxy XR headset?

The Galaxy XR is a mixed reality headset from Samsung that lets you experience virtual and augmented environments by showing apps and content directly in your view.

Who helped Samsung develop the Galaxy XR?

Samsung developed the Galaxy XR in partnership with Google, which provided AI features and the operating system, and Qualcomm, which supplied the processing platform.

How much does the Galaxy XR cost?

The Galaxy XR headset is priced at $1,800.

How does the Galaxy XR compare to Apple’s headset?

The Galaxy XR costs about half as much as Apple’s Vision Pro headset and offers similar mixed reality experiences.

Sources
Samsung's Galaxy XR headset to take on Apple with help from Google and Qualcomm
Reuters
Samsung Electronics released its Galaxy XR extended reality headset on Tuesday, counting on AI features from Google to propel it into the nascent and uncertain market of computing-on-your-face that is dominated by Meta and Apple.
Samsung and Google attempt to one-up Apple with AI-powered headset
CNBC
Samsung announced its new mixed reality headset, the Galaxy XR. It's designed to compete with similar headsets made by Apple and Meta.
Samsung takes on Apple's Vision Pro with new Galaxy XR headset
TechCrunch
After months of speculation, Samsung has finally unveiled its Galaxy XR headset to take on Apple's Vision Pro. The headset runs on Google's Android XR operating system and Qualcomm's Snapdragon XR2+ Gen 2 platform.
Samsung and Google attempt to one-up Apple with AI-powered headset, Galaxy XR
CNBC Television
Samsung is the latest to take on mixed reality with the Galaxy XR, which will start selling on Tuesday night for $1,800, about half the price of Apple's Vision Pro. The Galaxy XR lets you enter an immersive, virtual computing experience where your apps and other content appear to float in your field...
Samsung, Google Launch $1,800 Mixed-Reality Headset
Bloomberg Technology
A new mixed-reality headset from Samsung and Google has hit the market for about half the price of Apple's Vision Pro. Bloomberg's Samantha Kelly discusses the features and future of the headset market with Ed Ludlow on “Bloomberg Tech.
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