EU Launches Antitrust Investigation into Meta’s Use of AI in WhatsApp

Dec 4, 2025

The European Union has started an antitrust investigation into Meta Platforms, the company that owns WhatsApp, over its use of artificial intelligence (AI) features within the messaging app.

EU regulators are looking into whether Meta’s integration of AI technology into WhatsApp could be preventing other companies from offering their own services to European users. The investigation will also examine if Meta’s policies give it an unfair advantage in the market.

This is the latest example of the EU scrutinizing U.S. technology giants over competition and fair business practices in Europe.

What is Meta being investigated for?

Meta is being investigated for how it uses artificial intelligence features in WhatsApp and whether its policies might block competitors from offering similar AI services in Europe.

What is an antitrust investigation?

An antitrust investigation examines whether a company is behaving in a way that unfairly limits competition or harms consumers.

Why is the EU focusing on Meta and WhatsApp?

The EU is concerned that Meta’s approach to integrating AI could make it hard for other companies to compete fairly in the European market.

Sources
EU to launch antitrust probe into Meta over use of AI in WhatsApp, FT reports
Reuters
Brussels is planning a new antitrust investigation into Meta Platforms over the rollout of artificial intelligence features within WhatsApp, the Financial Times reported on Thursday.
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The European Union is preparing to launch an investigation into how Meta Platforms Inc. integrated artificial intelligence features into WhatsApp, marking the latest escalation in the bloc's scrutiny of major US technology companies.
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U.S. tech giant Meta is set to face a European Union antitrust investigation into use of artificial intelligence in its chat platform Whatsapp, a source told Reuters.
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A WhatsApp policy change prompted ChatGPT and Copilot to leave the platform.
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The EU said Thursday it had opened an antitrust probe to determine if the way Meta is rolling out AI features in WhatsApp breaches the bloc's competition rules.
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