
Adobe Inc
NASDAQ:ADBE

Adobe Inc





In the sprawling landscape of technology companies, Adobe Inc. stands out as a titan, a company that began its journey in a small Silicon Valley garage in 1982. Initially focused on revolutionizing desktop publishing, Adobe launched with its PostScript page description language, which became a pivotal tool for the printing industry. Fast forward to today, Adobe has transformed business sectors with its suite of design, marketing, and multimedia software. At the heart of its operations is the Creative Cloud platform, a once-groundbreaking shift from perpetual licensing to subscription-based models, which includes industry staples like Photoshop, Illustrator, and Premiere Pro. This model not only brings recurring revenue but also encourages user stickiness, as regular updates and cloud storage become integral to the creative ecosystem.
Adobe's prowess isn't confined to creativity alone; it extends to its Experience Cloud, a powerhouse of digital marketing solutions that capitalize on data analytics, customer intelligence, and automation to drive personalized marketing strategies for businesses worldwide. This arm harnesses Big Data, machine learning, and AI to offer insights that help companies transform customer engagement into actionable growth. Furthermore, Adobe's Document Cloud, featuring the ubiquitous Acrobat Reader and PDF services, caters to the growing demand for digital document management and e-signature solutions. The interplay of these platforms under Adobe's expansive umbrella not only unifies creative and business workflows but also creates a sustainable financial engine that capitalizes on the convergence of technology and creativity.
Earnings Calls
In Q1 2025, Funko reported net sales of $191 million, meeting expectations, while gross margin was impressively at 40%. Although an ongoing macroeconomic pressure influenced their decision to withdraw the full-year outlook, they anticipate a significant shift by reducing U.S.-bound product manufacturing from China to just 5% by year-end. The company is focusing on cost-saving measures, which include a 20% reduction in workforce. Direct-to-consumer sales made up 22% of total gross sales, affirming customer engagement. Funko's international performance remains robust, outpacing the toy market with an 8% growth in Europe while actively mitigating tariff impacts through diversified sourcing and strategic partnerships.
Management

Shantanu Narayen is an accomplished business executive and the Chairman and Chief Executive Officer (CEO) of Adobe Inc. Born on May 27, 1962, in Hyderabad, India, Narayen pursued an undergraduate degree in electronics and communication engineering from Osmania University. He then earned an MBA from the University of California, Berkeley, and a master's degree in computer science from Bowling Green State University. Narayen began his career at Apple, where he gained foundational industry experience before moving on to Silicon Graphics, where he contributed significantly to desktop and collaboration products. In 1998, he co-founded a company called Pictra, focusing on digital photo sharing over the Internet. Narayen joined Adobe in 1998 as a senior vice president of worldwide product development. His strategic vision and leadership qualities quickly became apparent, leading to his promotion as the Chief Operating Officer (COO) in 2005. In 2007, he was appointed CEO. Under his leadership, Adobe successfully transitioned its business model from selling discreet software products to a subscription-based service with Adobe Creative Cloud, which significantly boosted the company's growth and positioned it as a leader in digital media and marketing solutions. Throughout his tenure, Narayen has been recognized for his ability to innovate and pivot Adobe's product offerings, ensuring the company remains at the forefront of a rapidly evolving technology landscape. He also serves on the board of Pfizer and has been listed multiple times on various influential business leader rankings. Overall, Shantanu Narayen's leadership at Adobe is characterized by a strong focus on innovation, customer-centric solutions, and strategic acquisitions that have expanded Adobe's product portfolio and market presence globally.

Daniel J. Durn serves as the Executive Vice President and Chief Financial Officer (CFO) of Adobe Inc. In his role, he is responsible for Adobe’s global finance functions, including financial operations, investor relations, procurement, and corporate strategy and development. Before joining Adobe, Durn was the CFO at Applied Materials, where he played a key role in driving strategic and financial initiatives. He also has extensive experience working in the finance sector with executive positions held at companies such as NXP Semiconductors and Freescale Semiconductor. Durn is known for his strong background in financial management and strategic planning, contributing significantly to Adobe's growth and performance. He holds an MBA from Columbia Business School and a bachelor’s degree in Business from San Diego State University.

David Wadhwani is a prominent technology executive currently serving as the President of Digital Media Business at Adobe Inc. In this role, he oversees the global strategy and execution for Adobe's Creative Cloud and Document Cloud product offerings, which include industry-standard software such as Adobe Photoshop, Illustrator, and Acrobat. His leadership is pivotal in driving Adobe's creative software subscription services and shaping the future of digital media and content creation. Wadhwani has a strong background in the software industry, having previously served in various leadership positions. Before rejoining Adobe, he was a general partner at Greylock Partners, a venture capital firm, where he focused on investing in enterprise software and services. Prior to that, he was the CEO of AppDynamics, a leading application performance management and IT operations analytics company, where he guided the company through a period of significant growth and eventually its acquisition by Cisco. This isn't Wadhwani's first tenure at Adobe; he initially joined Adobe through the company's acquisition of Macromedia in 2005, rising through the ranks to eventually lead Adobe’s digital media business. Wadhwani is known for his strategic vision, his ability to drive growth in software business segments, and his expertise in the intersection of technology and creativity. He holds a Bachelor’s degree in computer science from Brown University. Wadhwani's leadership and contributions to the tech industry are well-regarded, and his work continues to influence the evolution of digital creativity tools and platforms.

Scott K. Belsky is an entrepreneur, author, and executive known for his role as the Chief Product Officer and Executive Vice President at Adobe Inc. He has made significant contributions to the creative software industry, particularly through his efforts to enhance and expand Adobe’s suite of products. Belsky is also recognized for founding Behance in 2006, a platform designed to showcase and discover creative work. Under his leadership, Behance grew into the leading creative network used by millions of professionals worldwide, which Adobe later acquired in 2012. Throughout his career, Belsky has focused on fostering creativity and helping creative professionals connect and share their work. He has written several books on the subject, including "Making Ideas Happen," which explores how to navigate the challenges of implementing creative ideas. At Adobe, Belsky has been instrumental in advancing the development and adoption of creative cloud applications, emphasizing user experience and community engagement. His work continues to influence the way creative software evolves, ensuring it meets the changing needs of artists, designers, and creators globally.

Dr. Anil S. Chakravarthy is known for his leadership role at Adobe Inc., where he serves as the Executive Vice President and General Manager of the Digital Experience business unit. He joined Adobe in 2020, bringing a wealth of experience in enterprise technology and data management. Before joining Adobe, Dr. Chakravarthy was the CEO of Informatica, a company specializing in enterprise cloud data management. During his tenure, he led the company through a major transformation and was instrumental in transitioning Informatica to a cloud-focused business model. Dr. Chakravarthy holds a Ph.D. in Operations Research and a Master of Science in Engineering from the Massachusetts Institute of Technology (MIT). His academic background complements his extensive experience in the industry, which includes notable roles at Symantec, where he worked on various products and solutions and helped drive strategic shifts in the company. At Adobe, Dr. Chakravarthy's focus is on expanding the Digital Experience business, which includes a suite of applications and services designed to help businesses enhance their customer experiences through digital means. His leadership is pivotal in driving innovation and growth across Adobe's offerings in digital marketing, analytics, and commerce.

Cynthia A. Stoddard serves as the Senior Vice President and Chief Information Officer (CIO) at Adobe Inc. In her role, she oversees Adobe's global Information Technology and Cloud Operations teams. Stoddard is responsible for driving the company's IT strategy and ensuring that Adobe's technology infrastructure aligns with its overall business goals. She plays a crucial role in implementing innovative solutions and technologies that enhance efficiency, collaboration, and security across the organization. Before joining Adobe in 2016, Stoddard accumulated extensive experience in the IT field, holding several senior leadership positions. Her previous roles include serving as the Senior Vice President and Chief Information Officer at NetApp, where she led key projects to enhance business operations and IT capabilities. She has also worked at organizations such as Safeway Inc., where she was responsible for leading efforts in IT transformation and service management. Stoddard is highly regarded for her ability to integrate IT systems with business strategy, ensuring technology serves as a catalyst for growth and innovation. She is also recognized for her leadership in driving diversity and inclusion within the technology sector. Throughout her career, she has been an advocate for modernization and cloud technologies, supporting Adobe's transformation initiatives to deliver exceptional digital experiences. Her efforts have not only contributed to Adobe's operational success but have also earned her recognition in the industry as a leading CIO. Stoddard holds a Bachelor’s degree in Accounting from Western New England University and an MBA from Marylhurst University, highlighting her strong educational background that complements her professional achievements.

Dana Rao is the Executive Vice President, General Counsel, and Corporate Secretary at Adobe Inc. He leads the company's legal, security, and policy departments, playing a crucial role in ensuring compliance, strategic direction, and oversight of legal matters. Rao joined Adobe in 2012 and has since contributed significantly to the company's growth and innovation. Before joining Adobe, he spent 10 years at Microsoft, where he worked on various legal and policy issues. He holds a J.D. from Stanford Law School and a bachelor’s degree in electrical engineering from Villanova University. With his extensive experience and expertise, Rao is a key figure in guiding Adobe's corporate and legal strategies.

Gloria Chen is the Chief People Officer and Executive Vice President of Employee Experience at Adobe Inc. She plays a pivotal role in shaping the company's people and workplace strategies, which are critical components of Adobe's business success. With a focus on fostering a dynamic and inclusive work environment, she oversees various functions including talent acquisition, development, compensation, benefits, and workplace operations. Gloria Chen joined Adobe in 1997 and has held various positions across the company. Her extensive experience at Adobe spans several leadership roles, particularly in the strategic and operational aspects of the business. Before becoming the Chief People Officer, she served in positions that enabled her to closely work with Adobe’s senior leadership on key transformational initiatives, including business model transition and market expansion strategies. Chen is respected for her strategic acumen and her deep commitment to promoting a culture of innovation and inclusion. She holds a master's degree in electrical and computer engineering from Carnegie Mellon University and an MBA from Harvard Business School, underscoring her strong background in both technical and business disciplines. Through her leadership, Gloria Chen continues to be a crucial figure in Adobe's continuous growth and success by ensuring that the company's workforce remains engaged, motivated, and aligned with Adobe's core values and mission.

Shanmugh Natarajan is a notable figure within Adobe Inc., where he has held prominent positions contributing to the company's technological advancements and management strategies. He served as the Managing Director and Vice President of Adobe's Operations in India, overseeing one of the company's largest R&D centers outside the United States. Natarajan played a crucial role in driving innovation and enhancing Adobe’s product portfolios, which include widely acclaimed software like Adobe Creative Cloud and Adobe Document Cloud. His leadership and strategic vision have significantly propelled Adobe’s growth and development in the digital experience space. His deep expertise in software development and product engineering has been instrumental in fostering a culture of innovation at Adobe's India operations.

Simon Dale is a distinguished executive at Adobe Inc., well-regarded for his strategic and operational expertise in the technology sector. He serves as Managing Director for Southeast Asia (SEA) and Korea, a role in which he is responsible for driving Adobe's growth and market presence across these regions. With over 30 years of experience in the tech industry, Simon has held pivotal roles, showcasing his leadership in business development, sales, and technology management. Before joining Adobe, Simon Dale held significant positions at various tech giants. His career includes impactful tenures at SAP, where he was involved in driving the company's cloud business expansion. His experience extends to leadership roles at technology leaders like Microsoft and IBM, where he developed a deep understanding of the enterprise software landscape. Simon is known for his commitment to innovation, digital transformation, and building high-performance teams. His professional journey reflects a blend of technical acumen and business strategy, focusing on leveraging technology to achieve business objectives. Simon Dale's leadership at Adobe is characterized by his efforts to foster customer success, enhance digital experiences, and support the creative and document cloud capabilities that Adobe is renowned for.
Good afternoon, and welcome to Funko's 2025 First Quarter Financial Results Conference Call. [Operator Instructions] Please be advised that reproduction of this call in whole or in part is not permitted without written authorization from the company. As a reminder, this call is being recorded.
I will now turn the call over to Funko's Director of Investor Relations, Rob Jaffe. Please proceed.
Hello, everyone, and thank you for joining us today to discuss Funko's 2025 first quarter financial results. On the call are Cynthia Williams, our Chief Executive Officer; and Yves Le Pendeven, the company's Chief Financial Officer. This call is being broadcast live at investor.funko.com. The playback will be available for at least 1 year on the company's website.
I want to remind everyone that during the course of this call, management's discussion will include forward-looking information. These statements represent our best judgment as of today about the company's future results and performance. Our actual results are subject to many risks and uncertainties that may differ materially from those stated or implied, including those discussed in our earnings release. Additional information concerning factors that could cause actual results to differ materially is contained in our most recently filed SEC reports.
In addition, during this call, we refer to non-GAAP financial measures that are not prepared in accordance with the U.S. Generally Accepted Accounting Principles and may be different from non-GAAP financial measures used by other companies. Investors are encouraged to review Funko's press release announcing its 2025 first quarter financial results for the company's reasons for presenting non-GAAP financial measures. A reconciliation of the non-GAAP financial measures to the most directly comparable GAAP financial measures is also attached to the company's earnings press release issued earlier today.
I will now turn the call over to Cynthia Williams. Cynthia?
Thanks, Rob. Good afternoon, everyone, and thank you for joining us. Let me start with some context. We came into 2025 with a clear-eyed view, the first half of the year would be about setting a stronger foundation for Funko, attracting new fans with intentional diversification into sports, gaming and music, and selling where the fan is through improved retail opportunities and experiential engagements, all of which are designed to delight new and core collectors. But the pace and intensity of change in the macro environment has accelerated. It's amplified existing challenges and compress the time line for making tough necessary decisions.
Even so, our strategy is sound. And more importantly, we're executing it. We're staying disciplined, moving with speed and adjusting in real time to protect the business while continuing to invest in what's working. That resilience showed up in Q1, we delivered net sales of $191 million, in line with guidance. Gross margin was 40% and adjusted EBITDA came in at a negative $5 million, both ahead of expectations.
Before I outline our tariff mitigation efforts, it's important to note that international performance continues to be a strength. According to Circana Market Research, Funko is gaining share among consumers internationally and outpacing the broader toy market. In Europe's G5 combined markets, where overall toy POS growth was just 1%, Funko grew by 8%.
We're also expanding our global footprint with licensed and partner stores now operating in the United Arab Emirates and China and with a newly announced location in the Philippines, marking our first physical presence in Southeast Asia. The Philippines has been one of our strongest performing markets in Asia, and this licensed store represented a commitment to selling where a passionate fan base lives. These are indicators that in more stable economies outside of the U.S., the road map we built is gaining traction. We're gaining share, expanding reach and taking disciplined actions to strengthen the foundation of the business, and that is giving us confidence.
However, in the U.S., the pressure we faced in Q1 from tariffs to more selected consumer behavior have intensified in Q2. Given these complexities and the uncertainty related to the implementation of global tariffs, we are withdrawing our 2025 outlook. We believe this is the most responsible course of action given how quickly these variables are shifting. That said, we continue to focus on the outcomes we can control. So let me tell you about what we're doing to mitigate the impact of tariffs.
When the tariff announcement was made on April 2, we immediately consulted our retail customers and subsequently paused most U.S.-bound orders out of China for direct import partners as we worked collaboratively on tariff mitigation activities. While this will clearly impact our second quarter, we believe our quick tariff mitigation efforts position us to enter Q3 with strong partners and agile logistics.
Fortunately, we began diversifying our supply chain footprint as early as 2017, building relationships with a network of strategic partners across Vietnam, Cambodia, Indonesia and beyond. Over time, we've established a more agile operating model, one that we believe enables us to respond to volatility without compromising long-term strategy.
In April, we launched a cross-functional tariff task force, led by our new SVP of Operations, Cliff Engle, bringing together leaders across sourcing, finance, legal and commercial with a mission to protect margins, preserve liquidity and optimize every lever within our control. Here's what we've done and what we're doing now.
We've accelerated sourcing diversification to countries like Vietnam and Cambodia. Due to strategic and long-standing manufacturing partnerships, we quickly secured enough capacity that enable us to reduce the manufacturing of U.S.-bound products from China from a 1/3 to approximately 5% by the end of the year. This is far faster than originally planned.
We've also taken a holistic approach to cost discipline throughout the business, achieving annualized reductions across product cost, supply chain and fixed expenses. This includes reducing operating costs, including reducing our global workforce by more than 20% over the course of 2025 with the majority already implemented to date. Renegotiating pricing with ocean freight partners with 100% of our volume locked in at contracted rates and a focused SKU rationalization effort to eliminate low-margin, lower velocity items. All of this sharpens our cost structure and gives us greater agility to respond to shifting demand without compromising execution.
Beginning in July, we'll implement pricing changes originally planned as part of our 2025 product repositioning. As tariffs and the subsequent rising cost escalated, we carefully considered whether a further price increase would be necessary. But ultimately, we chose to hold the line. Staying true to our fan-first approach, we continue to believe that collecting should still be fun and accessible even when the world gets more expensive. By holding the line on pricing while continuing to invest in value, we know we're protecting what matters most, the fan experience. Investments in sculpt quality, packaging and authentication continue because we believe better value doesn't have to mean higher cost.
As we continue to navigate this complex trade environment, we also want to acknowledge the broader impact this moment has on our industry. Funko is proud to be part of the American creative economy. Our products are developed by teams across the United States from design to licensing, to digital, and we work with hundreds of domestic partners who depend on the stability of this economy to drive jobs, innovation and fan engagement. We support The Toy Association's advocacy for 0 tariffs on toys and collectibles, and we stand with our peers in urging for free and fair trade policies that preserve creativity, accessibility and the millions of emotional connections that fans make with our products every day.
Toys and collectibles aren't just goods, they're cultural touchstones. They inspire self-expression, innovation and community. As one of the most culturally relevant players in our category, we take seriously our role not just as a licensee, but as a trusted brand partner. We're working closely with partners to find shared solutions that reduce the impact of tariffs from logistics and manufacturing, to product design and the end consumer experience.
The silver lining, we believe these collaborations have strengthened key relationships that will help propel our business forward. Combined, these actions across our global network and business make each dollar work harder, positioning us to deliver for the fan while maintaining the quality they expect from our products.
Even in a disruptive environment, we're seeing clear evidence that our strategy is working. POS data, fan response and partner feedback, all point to continued traction, especially around new formats, differentiated IP and more targeted storytelling. Let me share a few examples of where that momentum is showing up across our ecosystem.
Our direct-to-consumer business remains a critical pillar of our long-term strategy, particularly as a source of fan engagement, margin strength and first-party data. Our Fan Rewards loyalty program continues to grow, engaging our most valuable fans who spend more, return more often and have a stronger connection with our brand proposition. As we continue to scale Pop! Yourself and refine personalization through our newly launched customer data platform, we see this segment playing an outsized role in driving both profitability and brand advocacy.
And perhaps, one of the clearest green shoots is in sports. In the first 4 months of 2025, we launched Pop! Yourself at NBA All-Star Weekend with 100% sell-through, expanded into new team stores across Major League Baseball, the National Football League, and the National Basketball Association. We launched a limited edition Pop! of Alex Ovechkin within hours of his record-breaking goal. And yesterday, we announced our first-ever WNBA Pop! figures launching with A'ja Wilson, Angel Reese, Breanna Stewart and Caitlin Clark.
And while this wasn't by our design, we were delighted to see JuJu Watkins Pop! sitting courtside, during March Madness, standing in for the athlete herself while she recovered at home. It was a viral reminder of how deeply our fans connect with the stories behind our figures.
The intersection of fandom and sports continues to grow and Funko is well positioned to participate as a leader in the sports collectible space. We're still in early innings that signals for continued growth are promising. At Funko, we built a business that moves fast, adapt smartly and thinks long term. In Q1, we proved that again. Even amid uncertainty, our team delivered better-than-expected results, stayed disciplined and continued investing in the future. This is what execution looks like, measured, creative and fan burst.
Yves will now walk you through our financials.
Thanks, Cynthia. Hey, everyone. Thanks for joining us today. For the first quarter, total net sales were $190.7 million, which was within our guidance range. Direct-to-consumer sales comprised 22% of our gross sales, which is comparable to last year's first quarter. It's worth noting that shipping delays on products crossing the Mexico border hampered sales of Pop! Yourself in Q1. Gross profit was $76.9 million, equal to gross margin of 40.3%. SG&A expenses were $84.8 million, which was well below our guidance range. Adjusted net loss of $17.8 million or $0.33 per share was better than expected. And finally, negative adjusted EBITDA was $4.7 million, also better than expected.
Turning to our balance sheet. At March 31, we had cash and cash equivalents of $25.9 million. Total debt was approximately $202.2 million, up $19.4 million from the end of the previous quarter. Net inventory was $87.7 million, down from $92.6 million at the end of Q4. And total company liquidity was $90.9 million, a decrease from $124.7 million at the end of Q4.
Turning to our outlook. As Cynthia mentioned, we have decided to withdraw our formal 2025 full year outlook. The ongoing changes to global tariff policies as well as uncertainty about the macroeconomic environment make it difficult to provide reliable projections. However, I will provide a couple of high-level thoughts on our future performance.
For the second quarter, we expect our results to be negatively impacted by the effect of the tariff policies, both in terms of the tariffs themselves on our cost of goods sold as well as the disruption to sales related to direct import orders out of China. Because of this, today's 10-Q filing includes disclosures about the company's ability to continue as a going concern.
At this time, we are in compliance with our debt covenants, and we have ample liquidity to operate the business. We have begun discussions with our lenders to obtain covenant relief in Q2, and we are evaluating strategies to refinance our debt. We are highly confident we will resolve this issue.
Turning to the second half of 2025. We expect our performance to improve compared with the first half based on the following. Most importantly, we expect to fully offset the impact of incremental tariffs within the year. At current rates, we estimate the incremental tariff costs to represent approximately $45 million. The offsets are driven by actions within our control, including accelerating our sourcing diversification initiatives, implementing price increases and reducing costs. Additionally, in the U.S. market, we're working closely with our largest customers to resume shipping direct import orders out of China. Finally, we also believe our international business, which represents more than 1/3 of our sales, will continue to gain momentum.
Cynthia, that's it for me. Back over to you.
Thanks, Yves. Before we open it up for questions, I want to reiterate that while we're navigating a challenging macro environment, we're also seeing the upside of our actions. We're strengthening partnerships, sharpening our focus and moving with greater speed and clarity about what matters most, delivering for our fans.
I want to thank our teams, our partners and the fans who continue to show up for this brand. It is because of their support that we remain focused. We are moving fast and we're building for the long term with our community alongside us every step of the way.
With that, let's open the line for questions.
[Operator Instructions]. Our first question today will be from the line of Antares Tobelem with Goldman Sachs.
This is Antares on for Stephen. You guys talked through a lot of mitigation efforts you're taking in response to the current tariff situation. Can you offer any extra color on what some of these actions look like in practice, and particularly when it comes to passing through price adjustments? And maybe to the extent that you're already having those conversations, can you talk about what changes you're seeing in retailer sentiment or purchase patterns coming out of Easter?
Antares, first, I'd say the pricing that we're doing was a decision that we've made back in January. So we've had the benefit of talking to our retail partners about this for several months now beginning back around the time of New York Toy Fair. The positive part of that was that we were able to talk about where we were positioned versus other collectibles. And the sentiment was generally that in Pop! Culture Collectibles, we're still a fantastic value and priced below comparable competitors. And so they have been aligned to this price point since early January.
As the tariffs came in, we continued conversation with them as we discussed, should we go higher. And we really received not only a lot of support for not going up, we entered into some healthy discussions about how to hold the line on that pricing. And so if anything, it's deepened some partnerships with those retail partners. So that's the color there. The Pops! will be priced at $14.99, and that's the price point that our exclusives have been -- being sold at. That's our suggested retail price. So it's a price increase versus the $12 price that non-exclusives had, but it's the same price of what we did with exclusives. And we're investing some of that and improving the quality of the scopes in the packaging and in the fan experience.
Awesome. And maybe just as a quick follow-up. Can you also talk maybe more about the POS trends that you're seeing so far in the quarter and maybe what you're looking for over the next few months in terms of trends there to maybe gain a bit more confidence in the rest of the year?
Sure. I'll start with the U.S. market. Obviously, that's the focus. We've talked in our last couple of calls about consumers looking for value being a little bit more choosy. We've actually seen some encouraging trends in the U.S. market for our larger retailers. The year-to-date POS has been down mid-single-digit. Part of that, I would say, was driven by certain mass partners that we've had. There were some softness in footfall and some boycotts earlier in the year. We've actually seen an improvement to that trend. For the past 4 weeks, we've actually been up low-single-digit POS in the U.S. So that's a very encouraging trend.
And in Europe, which I'll point out again, is over 1/3 of our business. We continue to see good POS high single-digit comps year-over-year, and that business is gaining momentum.
And I know we said it in the script, but it's worth pointing out that POS sales in Europe's G5 markets actually outpaced the toy industry in Q1. We were at 8% up in POS as reported by Circana, and the toy industry was up 1%.
The next question will be from the line of Keegan Cox with D.A. Davidson & Co.
Hi, this is Keegan. So I kind of just wanted to get some clarity on the pricing. So those prices were already planned for the year. They weren't in response to the original 20% tariffs, right?
That's correct. Hi Keegan, it's nice to meet you virtually, by the way. Welcome to the call.
Yes, nice to meet you as well. Perfect. And then just a follow-up on margins. I was wondering if margins came in kind of above your expectations, and if you guys could go through the drivers of that.
Sure. Yes, nice to meet you, Keegan. Yes, our gross margin came in slightly above the high end of our guidance range. I would just point out that in Q1, there wasn't really much of a tariff impact in the quarter. We saw across the board just slight improvements over what we had forecasted, both in terms of our product margins, our inventory reserves and our discounts and allowances. So just nothing -- no major driver to call out, but everything kind of came in line or slightly better than what we were expecting for Q1.
Great. And then one more, if I can. I noticed the 20% headcount reduction. You said most of that has already taken place. That's really only a 1Q benefit, I guess. But as we look forward, how should I think about it?
The way I think about it, Keegan, is we had a -- sorry, yes, it will show up in the cost savings. We had a action that took place in March and then another that took place yesterday, which I have to say was quite challenging for the management team, and of course, most importantly, for the employees where we have friends and colleagues and fans who helped build Funko who aren't with us anymore. And so that's a very difficult decision. That is the majority of that 20%. The remainder of it is about things that we won't be backfilling where we had some attrition or some hires that we had planned that we're not doing. It will bring us down to -- finish out by 20%. So when you think about the benefit of it, a portion of it has already occurred in this quarter -- in Q2, and you'll see more of it throughout the remainder of the year.
With no further questions on the line at this time, I will now turn the call back over to management for any closing remarks.
Well, thank you, everyone, for joining us today on the call. We look forward to sharing our progress with you when we meet next time. Thanks so much.
This will conclude Funko's 2025 First Quarter Financial Results Conference Call. Thank you to everyone who joined us today. You may now disconnect your lines.